You have seen influencers who make money online through Social Media. There are video bloggers who earn thousands because of their visual video content that they have uploaded in the biggest video sharing website, YouTube. Yes, they are able to monetize their videos and although making a video is hard work, Mike Williams’ YouTube Secrets will show you how to earn without even filming your own video.
What is YouTube Secrets?
YouTube Secrets is a digital step-by-step course that teaches you how to make money with the most popular video-sharing website, YouTube, where users can watch, share, like comment and upload their own videos! You have seen people earn from their videos, so if you want to make money with YouTube but do not know how, YouTube Secrets is for you.
According to the creator of the course, there is a right recipe or formula to be successful with this opportunity. Even if you do not know how to create and film viral videos, you can still earn, and this course will teach you how.
Who is the Creator of YouTube Secrets?
YouTube Secrets is created by the internet and YouTube guru, Mike Williams. Mike has discovered making money in YouTube without the hard work, with no technical knowledge required and zero filming needed. He claims he has earned over $10,000 a month with just a few minutes of work per week. And he’s sharing the secret in this program.
How to Use YouTube Secrets?
Since this is a step-by-step course, after paying for the course, you will be granted full and instant access to the member’s area. Check your email for your log in details. Once logged in, the training materials and special tools are made available for you.
The training includes teaching you to make money without shooting any videos, using YouTube’s millions of videos that are copyright free and make money from them. You can take a video, cut a segment out, repurpose it and upload it in your own channel. You can also make your own videos since you will also be taught how to get views without resorting to schemes that may get you banned, this way, with more views you can monetize your channel.
You will have access to a total of 30 videos containing step-by-step tutorials. Topics include Setting up your YouTube Channel, Video Editing, How to Write Descriptions Using Profitable Keywords, What to Do to get more Views, Working with Statistics and Connecting and Messaging your Subscribers. Plus, there are valuable tools and tips to advance your money-making potential.
2. According to Mike Williams, it doesn’t take much of your time, just 30 minutes each week and you can start making money.
3. Aside from the course, there are tips and tools provided plus a one on one coaching.
4. Relevant content about creating your YouTube Channel, promoting, getting views and subscribers.
5. It does not have location restrictions. it works no matter where you live.
6. You will gain Unlimited Email Support and FREE Lifetime Updates.
7. Positive reviews from various users.
8. There is a full seven day trial for just one dollar.
9. The creator is so confident with his product that he promises to refund your money. It is either you make money with YouTube or you are secured with the Full 60 Days Money Back Guarantee, no questions asked.
1. The existence of recurring fee because of the monthly subscription.
2. Needs constant reliable internet connection.
3. The unrealistic claim of instant results from just a 30-minute work.
YouTube Secrets is your blueprint to success for earning money through YouTube, the largest video sharing website.
Making your own YouTube channel is good, what is better is also earning from it even if you do not have your own video content. YouTube Secrets will teach you how to make money through YouTube, it shares the secret to earning without too much hard work. Whether you are creative and willing to film your own videos, or you repurpose other videos, you can still earn with the program’s tips and tools.
Of course, this takes effort to succeed and the training course makes it easier, providing you with the guidance you need to succeed even without technical knowledge or filming expertise. If you are serious about maximizing your YouTube Channel’s earning potential, then let YouTube Secrets help you.
This may be of some interest.
YouTube reportedly considered screening every video for kids 8 and under, but it backed off at the last minute.
One of the reasons I seldom let my young kids watch YouTube unsupervised is because I don’t trust its recommendation algorithms. Even when YouTube’s suggestions don’t completely run off the rails into unsafe territory, they can easily be overrun by toy unboxing videos and other assorted junk.
Thank you for reading.
This may be of some interest.
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.
With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches.
While great content is bound to be found, it’s also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you’ve produced.
And with new formats and tracking capabilities, you can also use this information to report on its ROI.
The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. There are specific creative constraints and a ton of options for this platform, and you need a base knowledge before you even scope out your next video project to make the most of the paid possibilities.
What’s New With YouTube Advertising
In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube — especially across mobile devices, where 50% of YouTube views take place. Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting.
Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website.
Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2. When YouTube targeting includes search history, it may be a more cost-effective way to target your audience with a more engaging form of content — video.
The 3 Types of YouTube Video Ads
There are three key types of video ads in which you can invest on YouTube: TrueView, Preroll, and Bumpers.
1. TrueView Ads
TrueView ads are the standard video ad type on YouTube. Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content.
Advertisers only pay when a user watches the ad for at least 30 seconds or until the end of the video or if the viewer takes an action, such as clicking on a call-to-action. YouTube requires that skippable TrueView ads be between 12 seconds and 6 minutes in length, and that non-skippable TrueView ads be 15-20 seconds in length.
There are two types of TrueView ads with which you can optimize your YouTube channel:
Video Discovery Ads (Previously Named In-Display Ads)
Video discovery YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages.
These ads appeared after performing a YouTube search:
This display ad appears as a related video on the right-hand video sidebar:
Once a user clicks on the ad, the destination video page features a spot on the right-hand column where a companion banner display ad will appear.
TrueView in-stream ads play before someone watches the video they’ve selected on YouTube. Viewers sometimes have the option to skip the ad after watching it for five seconds. You can also make them play anywhere in the Google Display Network (GDN) — or sites that purchased Google video ad space.
In-stream ads let marketers customize video ads with different CTAs and overlay text, as highlighted in the skippable in-stream ad example below from Grammarly.
Here’s what another skippable in-stream ad from Wix looks like. In this example, there’s another CTA from Wix on top of the right-hand video menu display:
What TrueView Videos Can Include
TrueView video campaigns can include people, dialogue, and music that was retrieved with permission — or is considered royalty-free. However, it’s best not to run a standard promotional commercial. Because these videos can be skipped, you need to give your audience a reason to keep watching, and product plugs historically don’t get the views you might expect.
Instead, tell a story with the time you have in this video. People love seeing case studies of those who faced a struggle that they can empathize with. It’s a source of entertainment that makes your brand memorable and less tempting to skip.
With TrueView ads, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes.
Using AdWords, YouTube account managers can collect data on an ad’s completed views, partial views, if the video drives channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand’s other content that can be attributed to a person initially viewing a video ad.
These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results.
2. Preroll Ads
Here’s an example of a non-skippable video ad before the main content on YouTube:
Source: PC Daily Tips
What Preroll Videos Can Include
Preroll ads give you just as much freedom as TrueView ads in their allotted content. You can include people, dialogue, audio, and more elements that you find best represent your brand in 15 to 20 seconds.
Because preroll ads can’t be skipped, these videos are best created with a call-to-action (CTA) so you can optimize the attention you do have from the viewer. In other words, encourage viewers to click on your ad and receive something in return. Perhaps you’ve released a new product or promoting a major event this season and are looking for signups — use this preroll ad to get those clicks.
Keep in mind YouTube sells Preroll video space on a pay-per-click (PPC) basis. Make the click worth it.
Bumpers are the third and shortest type of YouTube video ad available to you. At just six seconds per bumper, these ad spots play before a viewer’s chosen video.
Bumper video ads obviously can’t tell a good-enough story in just six seconds, but they make terrific complements to larger video campaigns on a new product launch or event. Just be sure to use this six seconds wisely, and include only the components of your brand you want your audience to remember.
How to Set Up & Launch a YouTube Video Advertising Campaign
Once you’ve created a marketing video you want to advertise on YouTube, it’s time to create your video ad campaign. (If you haven’t made a video yet, here’s how to get started with Animoto or Wistia, along with a few great examples.) Then, upload your video to YouTube.
Now, you’re ready to set up your advertising campaign. First, go to your Google AdWords account to set up your campaign.
Tap the drop-down menu on the right-hand side of the red “+ Campaign” button on your Google AdWords homepage and select “video.”
Enter a name for your campaign, and make sure Video has been chosen from the Type drop-down menu.
Video Ad Format
Select “In-stream or video discovery ads” to ensure your video ad will be in TrueView format (in the style of the examples outlined above).
Set your budget per day. You can also select a delivery method — either the standard delivery, which shows ads evenly during the day, or accelerated delivery, which drives views as quickly as possible. The latter would be useful if you want to capitalize on a trend or news item relevant to your brand’s video.
Decide where you want your ad to appear.
- YouTube Search: Your video ad will appear in results for searches and will appear on the YouTube home page, channel pages, and video pages.
- YouTube Videos: This runs TrueView ads that can appear in-display ads or in-stream ads. With this option, you can choose for your video ad to appear before or around videos shown across the Google Display Network.
You should create separate campaigns for YouTube Search and YouTube Video as this will help you to better track performance metrics. These ads are served to people performing very different activities and require a different amount of commitment from the viewer, so it’s best to monitor performance separately.
Define the location of users whom you want the ad to be shown to. You can also exclude certain locations.
Language, Device & Mobile Bidding
AdWords will let you specify the operating system, device, and carrier for more advanced targeting. This is especially useful for mobile app ads, and there’s an option to increase or decrease your bid based on if the video ad is shown to someone on a mobile device.
With the advanced settings section, you can set begin and end dates for your campaign, create a custom schedule for when your video ad should be shown, and limit the daily impressions and views for users. This all helps you to get the most return for your ad spend.
Creating the Video Ad Creative
Name your ad group, and then insert the YouTube link for the video you would like to run the ad for. You will then choose whether you want this to run as an in-stream ad or an in-display ad.
For in-display, you’ll need to include a title and short description, which is entered on two separate lines. Note: Titles are limited to 25 characters, and the description lines are limited to 35 characters each.
In-stream ads provide you with the option to overlap a display URL on top of the video. You should use a vanity URL that directs to another final URL to make it more memorable. You can include advanced URL tracking options. In addition, a companion banner made from images from your video will appear on the right side of the video ad.
You’ll then determine the max price you will pay for each view, which you can adjust to increase the number of projected views your video may receive.
Finally, you can further define the audience you would like the video to be shown — options include gender, age, and parental status. You can also target individuals by their interests, such as beauty mavens, cooking enthusiasts, horror movie fans, etc. Try running multiple campaigns to target different groups of users to discover who is most engaged, rather than including everyone you want to target in one campaign.
You can also target individuals by keywords, topics, or websites where you would like your video ad to appear. Keyword targeting with in-display ads can be a powerful tool for finding individuals who are looking for a visual answer to a question. Be sure to do your research, and try testing out different groups of keywords to see which leads to more views, clicks, or conversions.
Additionally, you can use AdWords video ads to remarket to people who have been in contact with your brand already. This can help you to re-engage those who are already familiar with your brand.
Linking Your Account
You should link your AdWords account to the YouTube channel where the video is hosted if you haven’t already. You can also click “finish” to begin running your video ad campaign.
10 Tips for Optimizing Your AdWords for Video Ads
Launching a video ad campaign is a great step, but there are some things you should set up prior to starting to pay for views to make the most of your budget and to see the highest return for your client.
1. Define your metrics and goals.
When analyzing the results, there are four main categories of metrics you can track for each video. These are located under the “column” drop-down in your campaigns interface.
Under the “views” category, you can better understand what percentage of the ad people viewed and understand how the ad drove earned views or views on your brand’s other videos.
This category can be used to track likes and shares for each video ad.
The view rate should signal if the creative and message are interesting or entertaining enough for people to watch the ad. By increasing your view-through rate (VTR), you will lower your cost per view.
Conversions will help you better understand if your ad is driving leads and returning a high ROI for your brand.
Depending on the goals for the brand, you should determine a few goals based on these metrics and formalize a plan for optimizing creative and trying different targeting criteria to improve results. Your goals should also determine the type of content you will feature in the ad — some metrics are better for branding goals and others will drive leads and conversions.
2. Track low performing placements.
If you’re running in-display ads that will appear across the Google Display Network, you can review where the ad has appeared in by navigating to Video Targeting > Placements > Where ads were shown > Display network from your Google AdWords Campaigns dashboard. Review this list to see if any particular sites are contributing to poor performance for your desired metrics. Exclude these sites from your ad campaign moving forward to increase your average CPV.
3. Use a custom thumbnail image.
Design or use a high-quality still image from the video to entice a viewer to click on your video. Remember, this image needs to be legible by users on different devices, including mobile. If your image contains a person, make sure he or she is looking into the camera. If you are featuring a product, make sure the background isn’t distracting.
4. Drive people to buy with cards.
A YouTube card is teased with a small “i” symbol, which the viewer can click to expand. You can time this appearance so only users engaged with the video and content will see the notification.
With cards, you can feature a product related to or featured in the video to drive product purchases. You can also use cards to drive fundraising donations, traffic to a URL, or traffic to other videos as shown in the example below from Refinery29. Each format will allow you to customize the card with text, images, and other options.
5. Create calls-to-actions.
When promoting a video on YouTube, you can include call-to-action overlays that link to a URL. You could link to a landing page, product page, information page, career page … whatever you’d like. You could also send people to a favorable report or interview featuring the brand.
Adobe highlights one of its live videos using a call-to-action overlay:
6. Create a YouTube end slate.
Create an end screen to drive subscribers to your channel, promote your social networks, or increase interest in your brand. If someone has watched a video until the end, it’s a good sign they enjoy your content and might be interested in subscribing to your channel for future updates. The Tonight Show Starring Jimmy Fallon‘s end slate uses this screen to drive subscribers and social media fans while also highlighting other interesting topics its host has featured. Once you build the image, you will be able to annotate the end screen in YouTube’s video editor.
7. Use negative remarketing.
If you are running a campaign for a longer period of time and want to only attract new users to a brand, consider creating a list of people who your ad will not be shown to. When viewing your AdWords Campaign screen, select “Shared library” on the lower left sidebar. Then select “Video remarketing” and “+ Remarketing List”. You can stretch your campaign budget and target only unique users by selecting to not show your video ad to someone who has previously viewed the specific video, who has visited your YouTube channel, or shared, liked, or commented on any of your videos on your channel.
8. Use close captioning to cater to viewer’s needs and wants.
This tip applies to all YouTube videos — but it’s a general best practice that’s not followed by many brands. Include a quality video transcription you’ve generated and approved. Only user-uploaded transcriptions are indexed by Google because YouTube’s automatic captioning can be less than reliable. Depending on your target audience, you may also want to include transcriptions in various other languages. You can also offer users the option to download or visit a site page with the full transcription in your video description.
9. Qualify viewers.
Sometimes, your ad will be seen by people who have no interest in your product. Encourage them to skip the ad if the content isn’t relevant so you don’t have to pay for the view and they don’t waste their time watching irrelevant advertising.
10. Consider making your ad longer.
When it comes to TrueView ads, if the ad is under 30 seconds, you pay only if a viewer watches until the end. If the ad is longer than 30 seconds, you pay if the viewer watches it for at least 30 seconds. In both cases, you pay if the viewer interacts with your ad before it’s over. Consider this when you are coming up with ideas for content for the ad. You may want to put messaging at a certain point so uninterested viewers can skip the ad, or you might provide special offers towards the end of the video.
The Future of Video is Bright
We’ve told you before: Video content is a must-have part of your content strategy. This is even truer now that YouTube lets marketers target users based on their search histories. YouTube advertising is more targeted than ever, and it’s less competitive real estate than the world of Google Search because video content is newer to the content scene and less popular than blog posts.
Stay tuned for more from us about how to make great video ads for YouTube and social media, and where we think YouTube marketing is headed next.
Thank you for reading.
This may be of some interest.
Four years after launching on iOS and Android, YouTube Kids is getting a web version.
Although Google has always insisted that the regular version of YouTube is not for children, it’s never offered a web version of the separate YouTube Kids app, which restricts content based on age and disables certain features such as commenting. That’s going to change this week, as Google has quietly revealed plans for a YouTube Kids website. YouTube is also tweaking the age groups for the Kids app, with different content for “Preschool” (ages 4 and under), “Younger” (for ages 5 to 7), and “Older” (for ages 8 to 12) kids. Previously, YouTube Kids had only two screening levels: 8 and under, and 9 to 12.
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In a nutshell, what is Nichexploit?
The potential that YouTube has is not hidden from anyone. The problem is that since this has now become a universal truth and everyone knows, the competition on YouTube has increased tremendously. Nichexploit is a tool that does detailed YouTube analytics and puts together a report that will tell you exactly how a profitable a niche is. Put your best foot forward when you start with YouTube.
Who is Nichexploit for?
New players on YouTube most certainly need this tool. I am also absolutely suggesting this for those who are already on YouTube. If you are a part of any category listed below and are not in the right niche you may as well be breaking your head against the wall.
3 things I love about Nichexploit:
1) This tool can really really save me time and time is money! What would have taken me ages literally is now served on a platter. Research can not only eat up your time but you may end up with a couple of failures too before you hit upon the right niche on YouTube. With Nichexploit you can be sure of the course of action on YouTube.
2) You can actually generate an income with the detailed report that this tool generates. That too with just a couple of clicks. Start your own YouTube analytics services! YouTubers that are not aware if such a tool exits will happily partake with their money for the powerful research that the report brings to the table.
3) Everything is in real time! Now this is just amazing. Let’s say for whatever reason you still choose to go ahead and research manually it will take you a really long time. By the time you come up with a proper analytics your research may have well got outdated!
What will I get in Nichexploit?
All you need to do is fill in some basic information about the niche you want to target and you will get a comprehensive report covering all of this:
- Which channel is dominating your target niche?
- What is the success potential of the niche?
- Who are the top channels in your niche, how much traffic they are getting and How much business can it make?
- How strong is the dominant channel’s hold on the niche (Room for a new player?)
- How many channels are actually making business from the niche?
- How long does it take to start making sales on an average in the niche?
- How many channels have failed to make sales from the niche?
- How many new channels targeting this niche are starting up?
- How much business does one video do on an average?
- How many videos does it take to achieve success?
- What is the best gap between videos?
Any drawbacks to Nichexploit?
I can back Cyril Gupta with a blind eye. Nevertheless I did do my own research to make sure that this tool has actually got the analytics right. Nothing posed a problem at all! Nichexploit is very well designed and you almost feel it indulges you with the number of parameters the report covers. I could not think of anything more. As far as Nichxeploit is concerned you have my word for it, you can hang me reverse if you find something wrong!
Final thoughts on Nichexploit:
To cut it short NicheXploit is a powerful new software tool which you can use to quickly and easily. Find highly profitable untapped niche markets on YouTube that are ready to be taken advantage of. The whole process has been simplified and the user-friendly interface makes it extremely easy to get started with minimum effort. The research covers every possible aspect when it comes niche research on YouTube. Cyril Gupta has used this tool to discover niches and has succeeded massively in it. The views to the channels that have used Nichexploit are evidence to same. I believe this tool is absolutely vital for any YouTuber.