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Personal Branding: How to Successfully Build Your Brand

This may be of some interest.

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand […]

The post Personal Branding: How to Successfully Build Your Brand appeared first on Social Media Marketing | Social Media Examiner.

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5 Ways to Measure Your Instagram Marketing Results

This may be of some interest.

Do you need a better way to report on your Instagram marketing results? Are you looking for ways to measure your Instagram posts and stories? In this article, you’ll learn how to combine data from Instagram Insights and other third-party tools to get a complete picture of your Instagram marketing activities. #1: Compare Your Instagram […]

The post 5 Ways to Measure Your Instagram Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

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Unlock Your Hip Flexors Review

Product Description:

Unlock Your Hip Flexors has done very well for itself. Even though it addresses a topic most people are unaware of, it has become an online bestseller for the past couple of years.

Mike Westerdal and Rick Kaselj, created this guide because they believed that tight hip flexor muscles are one of the root causes for many health problems such as:
* Digestive issues
* Inability to walk without discomfort
* Joint pain in your hips, legs and back
* Lethargy
* Low libido
* Poor blood circulation
* Poor posture
* Sleep problems

By loosening your tight hip flexor muscles, not only will you keep these problems at bay, but you’ll have more energy and be able to shed the stubborn fat on your belly more easily.

Your hip flexor muscles are responsible for many movements and are engaged when you walk, run, bend, etc. Stretching them is essential to maintaining good health and balance within the body.

Mike and Rick’s guide, ‘Unlock Your Hip Flexors’ is so effective that thousands of people have benefited from it. As we age, we lose our flexibility and range of motion. Often this is due to a sedentary lifestyle.

Unlock Your Hip Flexors provides a series of simple exercises that only take a few minutes each day. Simple, yet powerful. In 3 weeks, your hip flexors will be flexible, less tight and many pain issues in your body would have decreased or disappeared.

Let’s take a closer look at why this product is so popular.


The Good Points:

1) The information is detailed and yet, it’s easy to comprehend. Everything is well-explained, and you’ll have no problem following along. No complex medical terminology is used. You’ll not be intimidated or overwhelmed by this guide.

2) Unlock Your Hip Flexors is surprisingly affordable. For an online bestseller that has sold thousands of copies and has so many positive reviews, we were expecting it to be costly… but it wasn’t. This product is within the reach of most people.

3) One excellent point about Unlock Your Hip Flexors is that you only need about 10 to 15 minutes to do the exercises. That’s about 1 percent of your day. Anybody can spare 15 minutes to improve their health. This works for even the busiest people on the planet!

4) It doesn’t matter what gender you are or what your fitness level is. The exercises in this program will benefit most people and make them more limber. Your body will be less stressed out too. You may experience a feeling of ‘lightness’ and ease that leaves you feeling good all the time.

5) Once you start doing the exercises shown in the guide, you’ll notice that your back pain and any other pain associated with your shoulders and neck starts to gradually diminish.

It may take you about 2 to 3 weeks to feel the results, but they’ll come if you stay on course. All the pain that associated with tight psoas muscles will disappear and you’ll feel immense relief.

6) The authors of Unlock Your Hip Flexors are fitness experts with impressive credentials and real-world experience. That probably explains why their information is on point and so effective.

7) Most people will be able to see results and improvement in their health within 60 days. But what happens if you don’t? No worries. This program is backed by a 100% money-back guarantee. If you’re not satisfied, you can get a refund. There’s no risk here.


The Bad Points:

1) This is a holistic method of treatment and will require consistency and patience from you. You’ll need to spend a few minutes daily to do the stretches and exercises mentioned. You must do them according to the plan. You’ll also need to stick with it for about a month before you see noticeable results. It’s definitely worth the wait. So, do have patience and do not quit.

2) This product is only available online. So, you’ll need to download and print a physical copy if you want one for easy reference. If not, you can just read it online.

Should You Get It?

This is one of those products that’s so unique you won’t find it elsewhere. It addresses a problem that is sorely neglected because most people aren’t even aware that it exists.

Tight hip flexors cause many health problems as mentioned earlier. Yet, we treat the symptoms without addressing the cause. This program will increase your flexibility, loosen your tight hip flexors and improve your health.

You only need a few minutes a day to achieve good health. Unlock Your Hip Flexors is an excellent investment that will reap rewards many times over. This guide is a must buy. It gets our highest recommendation.

>>> Get “Unlock Your Hip Flexors” Now <<<

Trust Factors: Why Your Brand Should Take a Stand with Its Marketing Strategy

This may be of some interest.

Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software. 

For a massive brand like this to take such an emphatic stand on a divisive social issue would’ve been unthinkable not so long ago. But in today’s world at large, and consequently in the business and marketing environments, it’s becoming more common. This owes to a variety of factors, ranging from generational changes among consumers to a growing need to differentiate. 

But, like so many other trends and strategies we see emerging in digital marketing, I think it mostly comes back to one overarching thing: the trust factor.

In this installment of our Trust Factors series, we’ll explore why and how brands and corporations can take a stand on important issues, building trust and rapport with customers and potential buyers in the process.

The Business Case for Bold Stances

Executives from Salesforce might suggest that it made such a bold and provocative move simply because they felt it was the right thing to do. (CEO Marc Benioff, for instance, has been outspoken about gun control and specifically his opposition to the AR-15 rifle.) But of course, one of the 10 largest software companies in the world isn’t making these kinds of decisions without a considerable business case behind them.

Like many other modern companies, Salesforce is taking the lead in a movement that feels inevitable. As millennials come to account for an increasingly large portion of the customer population, corporate social responsibility weighs more and more heavily on marketing strategies everywhere.  

A few data points to think about:

  • Research last year by FleishmanHillard found that 61% of survey respondents believe it’s important for companies to express their views, whether or not the person agrees with them.
  • Per the same study, 66% say they have stopped using the products and services of a company because the company’s response to an issue does not support their personal view.
  • The latest global Earned Brand Report from Edelman found that 64% of people are now “belief-driven buyers,” meaning they will choose, switch, avoid or boycott a brand based on its stand on societal issues.
  • MWWPR categorizes 35% of the adult population in the U.S. as “corpsumers,” up by two percentage points from the prior year. The term describes “a brand activist who considers a company’s values, actions and reputation to be just as important as their product or service.”
  • Corpsumers say they’re 90% more likely to patronize companies that take a stand on social and public policy matters, and 80% say they’ll even pay more for products from such brands.

(Source)

What Does It Mean to Take a Stand as a Brand?

Admittedly, the phrase is somewhat ambiguous. So let’s clear something up right now: taking a stand doesn’t necessarily mean your company needs to speak out on touchy political issues. 

When Dave Gerhart, Vice President of Marketing for Drift, gave a talk at B2BSMX last month outlining his 10 commandments for modern marketing, taking a stand was among the directives he implored. Gerhart pointed to Salesforce’s gun gambit as one precedent, but also called out a less controversial example: his own company’s crusade against the lead form. 

I think this serves as a great case in point. Lead forms aren’t a hot-button societal issue that’s going to rile people up, necessarily, but they’ve been a subject of annoyance on the consumer side for years. Drift’s decision to do away with them completely did entail some risk (to back up their stance, they had to commit to not using this proven, mainstream method for generating actionable leads) but made a big impression within their industry. Now, it’s a rallying cry for their brand

From my view, these are the trust-building ingredients, which both the Salesforce and Drift examples cover:

  • It has to matter to your customers
  • It has to be relevant to your industry or niche
  • It has to entail some sort of risk or chance-taking on behalf of the brand

Weighing that final item is the main sticking point for companies as they contemplate action on this front.

Mitigating the Risks of Taking a Stand

The potential downside of taking a controversial stand is obvious enough: “What if we piss off a bunch of our customers and our bottom line takes a hit?” Repelling certain customers is inherent to any bold stance, but obviously you’ll want the upside (i.e., affinity and loyalty built with current customers, plus positive attention drawing in new customers) to strongly outdistance the downside (i.e., existing or potential customers defecting because they disagree).

Here are some things to think about on this front.

Know Your Audience and Employees

It’s always vital for marketers to have a deep understanding of the people they serve, and in this case it’s especially key. You’ll want to have a comprehensive grasp of the priorities and attitudes of people in your target audience to ensure that a majority will agree with — or at least tolerate — your positioning. Region, age, and other demographic factors can help you reach corollary conclusions.

For example, our clients at Antea Group are adamant about the dangers of climate change. In certain circumstances this could (sadly) be a provocative and alienating message, but Antea Group serves leaders and companies focusing on sustainability, who widely recognize the reality and urgency of climate change. 

Not only that, but Antea Group also employs people who align with this vision, so embracing its importance both externally and internally leads to heightened engagement and award-winning culture

As another example, retailer Patagonia shook things up in late 2017 when it proclaimed on social media “The President Stole Your Land” after the Trump administration moved to reduce a pair of national monuments. In a way, this is potentially off-putting for the sizable chunk of its customer base that supports Trump, but given that Patagonia serves (and employs) an outdoorsy audience, the sentiment resonated and the company is thriving

Know Your Industry and Competition

On the surface, Salesforce taking a public stand on gun control seems quite audacious. The Washington Post notes that retailers like Camping World, which figured to be affected by the new policy, are major customers for the platform. What if this drives them elsewhere?

However, peer companies like Amazon and Shopify have their own gun restriction policies in place, so the move from Salesforce isn’t as “out there” as one might think. When you see your industry as a whole moving in a certain direction, it’s beneficial to get out front and position yourself as a leader rather than a follower. 

Actions Speak Louder

Empty words are destined to backfire. Taking a stand is meaningless if you can’t back it up. Analysts warn that “goodwashing” is the new form of “greenwashing,” a term that refers to companies talking a big game on eco-friendly initiatives but failing to follow up with meaningful actions.

According to MWWPR’s chief strategy officer Careen Winters (via AdWeek): “Companies that attempt to take a stand on issues but don’t really put their money where their mouth is, or what they are doing is not aligned with their track record and core values, will find themselves in a position where the corpsumers don’t believe them. Fifty-nine percent of corpsumers say they are skeptical about a brand’s motives for taking a stand on policy issues.”

Be Transparent and Authentic

One interesting aspect of the aforementioned FleishmanHillard study: 66% of respondents say they’ve stopped using the products and services of a company because the company’s response to an issue did not support their personal views; however another 43% say that if company explains WHY they have taken a position on an issue, the customer is extremely likely to keep supporting them.

(Source)

In other words, transparency is essential. If you fully explain the “why” behind a particular brand stance, you can score trust-building benefits with both those who do and do not agree. 

Where We Stand at TopRank

At TopRank Marketing, we have a few stances that we openly advocate. 

One is gender equality; our CEO Lee Odden noticed many “top marketers” lists and editorial collaborations were crowded with men, so he (and we) have made it a point to highlight many of the women leading the way in our industry, both through our content projects and Lee’s annual Women Who Rock Digital Marketing lists (10 years running!).

Another is our commitment to serving a deeper purpose as a business. Of course we want to help our clients reach their business goals, but we also love working with virtuous brands that are improving the communities around them. We strive to also do so ourselves through frequent volunteering, donations to causes, and charitable team outings. These include packing food for the hungry, renovating yards for the homeless, and our upcoming Walk for Alzheimer’s participation.

The Worst Stand You Can Take is Standing Still

Trust in marketing is growing more vital each day. It’s not enough to offer a great product or excellent customer service. Increasingly, customers want to do business with companies they like, trust, and align with. Those brands that sit on the sidelines regarding important issues are coming under greater scrutiny. Meanwhile, those with the guile to take bold but strategically sound stands are being rewarded.

To learn more about navigating these waters without diminishing trust or eroding your brand’s credibility, take a look at our post on avoiding trust fractures through authenticity, purpose-driven decision-making, and a big-picture mindset. Or check out these other entries in our “Trust Factors” series:

The post Trust Factors: Why Your Brand Should Take a Stand with Its Marketing Strategy appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

The more fast food you drive by on your commute, the more likely you are to be overweight

This may be of some interest.

It’s hard to avoid something if it’s easy and convenient.

The route you take to the office might affect how much you weigh. New research that looked at commutes found a pattern: Workers who passed more fast-food restaurants on the way to work had a higher average body-mass index than their coworkers.

Read Full Story

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Content Marketing Planning: How to Build Your Editorial Calendar

This may be of some interest.

Building an Editorial Calendar

Building an Editorial Calendar

I can’t believe I got fired from the calendar factory. All I did was take a day off!

Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realities for marketers with a million things on their plates.

But the truth is that you’re likely to encounter much more dread if you don’t house your content planning within a documented and strategic editorial calendar for blogging. Building out a set schedule (with a bit of flexibility) ultimately makes your life easier because it provides a guiding light, and ensures your content strategy remains cohesive and oriented around your objectives.

In other words, editorial calendars are no joke. Here’s how you can construct one that seriously drives your company’s blog (or any other content initiative) forward. 

Fortify Your Editorial Calendar in Five Steps

Whether you’ve already got a content calendar, which you hope to refine and improve, or you’re starting from scratch, these five steps will put you on track.

Step 1: Crystallize Your Objectives

The biggest issue with many content plans is that they’re aimless and wayward. When you’re figuring things out on the fly, it can be difficult to tie everything back to the same goals and desired outcomes. So the first step is to zoom out and nail down what you’re trying to achieve with the content in question. For instance, if your blog is designed to generate leads with specific audiences, are you tethering each piece on your calendar back to this outcome in some way? 

Placing objectives front-and-center is a key benefit of documenting your content strategy, and making them the underpinning of your planning will help ensure everything you publish has a purpose. 

via GIPHY

Step 2: Chart Your Pillars and Timely Focuses

With objectives clearly defined, you can formulate content pillars that will serve as the cornerstones of your editorial calendar. Also known as topic clusters, these are the general categories that all of your content will nest under. Pillars are determined by the intersection of what you want to be known for, and where demand exists. They should be informed by SEO research around keywords and queries, hitting the sweet spot between search volume, expertise, and buying intent.

Here on the TopRank Marketing Blog, our pillars are aligned with our agency’s core services — content marketing, SEO, influencer marketing — and so pretty much everything we create for the blog approaches these topics from various angles for people who are interested in learning about them and looking for insight.

Don’t view content pillars as restricting; there are a wide range of ways you can address almost any topic, either directly or tangentially. Organizing your calendar around them will help ensure you stay focused, and relevant to your target audience. In addition to identifying a topical mix, you can start to define your content types — how-tos, thought leadership, influencer collaborations, conversion-driven pieces, etc. These can be aligned with various stages of the buying cycle, and mapped back to the key objectives established in Step 1.

At this point, it’s also smart to map out industry events or seasonal milestones that you’ll want to create content around. 

[bctt tweet=”Don’t view content pillars as restricting; there are a wide range of ways you can address almost any topic, either directly or tangentially. @NickNelsonMN #ContentMarketing #ContentPlanning” username=”toprank”]

Step 3: Coordinate with Your Broader Strategy

This is a vital consideration that is all too frequently overlooked. Whatever channel you’re scheduling content for — be it a blog, email, social, etc. — think about ways you can coordinate with other departments or disciplines in the organization. For example, does your sales team experience higher volumes of inquiries at certain times of year? Or are they attending a trade show next month that you could support with content? Maybe one of your executives will be speaking at a conference, and you want to queue up some thought leadership around the subject of their talk in the days leading up.

A strong editorial calendar should reflect the company holistically. In this sense, it can be helpful to make your calendar visible to everyone and not just the folks on your team. 

[bctt tweet=”A strong editorial calendar should reflect the company holistically. @NickNelsonMN #ContentMarketing #ContentPlanning ” username=”toprank”]

Step 4: Plot Your Cadence and Schedule Out Your Content

How often will you create content? And why? We all know it’s valuable to publish regularly, because this is how you build an invested and trusting audience, but “regularly” can mean different things under different circumstances. Is it daily? Three times a week? Multiple times per day? This decision shouldn’t driven by guesswork, but by data. 

Although it’s a little older now, HubSpot has a helpful post on determining how often companies should blog based on variables like company size and B2B vs. B2C. But you’ll also want to dig into your own visitor behavior analytics and draw conclusions on what your audience wants. Test different cadences and compare the impacts. As a general rule, more publishing equals more traffic, but that doesn’t necessarily mean it’ll be worth your while to create new content each day. 

As Alfred Lua of Buffer writes: “I would recommend experimenting and finding a suitable editorial cadence based on your content goals and the amount of time you have. There is no one right editorial cadence. HubSpot publishes several articles a day while Backlinko publishes less than once a month.” (As a side note, we highlighted Backlinko’s quality-over-quantity approach here earlier this year.)

Having made this decision, you can start filling out the calendar appropriately, using your content pillars and organizational directives as guides. Plan as far out as you’re comfortable (at least one month, but forecasting three or more months is even better). Make sure you’re building in enough topical variety to keep things fresh and diverse. Once you get your schedule documented, it becomes easy to spot gaps or overloads. 

Step 5: Leave Room for Change

Note that you don’t want to completely fill out your editorial calendar. As we mentioned earlier, it’s important to leave some flexibility so you can nimbly address timely matters as they arise and account for the (expected) unexpected. Contently editor-in-chief Jordan Teicher proposes a 75/25 rule, wherein one out of every four slots in your calendar is left blank. 

“In my years managing the site, I’m certain of one thing: s*** happens,” Teicher writes. “People miss deadlines. Sources don’t respond in time. The design team can’t find the right image. My day gets stuffed with meetings, which prevents me from editing a draft. A flexible content calendar is about more than just coming up with ideas for the current news cycle. It’s also about realistic expectations.”

Smart Practices for Getting the Most Out of Your Editorial Calendar

The five steps above will help you solidify your calendar. Here are a few additional tips to help make the process smoother and more effective.

  • Hold group brainstorming sessions. Usually, the toughest thing about building out a content calendar is coming up with enough concepts to fill it in. I recommend setting up a time where a bunch of your creatives come together to load up the pipeline with ideas (run these ideas past your content pillars and SEO research to assess strategic viability). Make sure to incorporate voices from various departments. 
  • Slice up and repurpose. It’s always valuable to get the most mileage possible out of your content. If you’ve got a big, meaty blog post planned on a certain subject, why not divvy it up into three parts and run it as a series? If you’re looking for a reliable performer next month, why not take your most successful piece from last month and flip it into an infographic, or conceive a follow-up post that expands on it? Repurposing is a great way to get the most out of your content leftovers.
  • Lean on the right tools. For some content teams, a spreadsheet or even a Word doc can be sufficient for organizing your editorial calendar. In other cases, this initiative can be run through your project management software. But for high-volume teams with many elements to track and account for, it might be helpful to go with a dedicated content-centric solution. There are plenty of them out there, including Contently, DivvyHQ, Kapost, CoSchedule, and more.
  • Create comprehensive coverage. What this looks like can vary in different scenarios. It might mean approaching your topical pillars with best-answer content that addresses every subtopic your customers are interested in learning about (especially those queries carrying any level of purchase intent). If you’re in a crowded niche, it might mean gobbling up every bit of white space your competitors are missing. If your content is oriented toward B2B buyers, it might mean creating content for every role on distributed buying committees, and speaking to each stage of a lengthy purchase cycle

Right on Schedule

If you feel apprehensive about building an editorial calendar from scratch, you’re not alone. It can feel intimidating to schedule out so far in advance, and to consistently manage and maintain this resource. But I assure you, once you get into the groove, your life will be much easier and your results will improve. 

Following the steps and recommendations above will help you stay on target and derive maximum value from your efforts.

Want to add further efficiency and foresight to your strategy? Learn more about getting ahead with your content planning

The post Content Marketing Planning: How to Build Your Editorial Calendar appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes

This may be of some interest.

digital marketing

I’ve been testing a new SEO hack and it works no matter how old or how new your site is.

Heck, you can have barely any links, and I’ve found it to work as well.

Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes.

And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.

In other words, your competition doesn’t know about this yet!

So what is this hack that I speak of?

Google’s ever-changing search results

Not only is Google changing its algorithm on a regular basis, but they also test out new design elements.

For example, if you search for “food near me”, you’ll not only see a list of restaurants but you also see their ratings.

food near me

And if you look up a person, Google may show you a picture of that person and a quick overview.

elon musk

Over the years, Google has adapted its search results to give you the best experience. For example, if you search “2+2” Google will show you the answer of “4” so you don’t have to click through and head over to a webpage.

2 plus 2

But you already know this.

Now, what’s new that no one is really using are FAQ-rich results and Answer Cards.

Here’s what I mean… if you search “digital marketing” you’ll see that I rank on Google. But my listing doesn’t look like most people’s…

digital marketing

As you can see from the image above, Google has pulled FAQ rich results from my site.

And best of all, I was able to pull it off in less than 30 minutes. That’s how quickly Google picked it up and adjusted their SERP listing.

Literally all within 30 minutes.

And you can do the same thing through Answer Cards anytime you have pages related to question and answers.

qa example

So how can you do this?

Picking the right markup

Before we get this going with your site, you have to pick the right schema markup.

FAQpage schema is used when you offer a Frequently Asked Question page or have a product page that contains frequently asked questions about the product itself. This will let you be eligible for a collapsible menu under your SERP with the question, that when clicked on, reveals the answer.

faq rich result

It can also let you be eligible for FAQ Action that is shown on Google Assistant. This can potentially help get you noticed by people using voice search to find out an answer!

faq action

Q&A schema is used when people are contributing different types of answers and can vote for which answer they think is the best. This will provide the rich result cads under your SERP and shows all the answers, with the top answer highlighted.

qa rich result

After making sure you understand what these are used for, Google also has additional guidelines on when you can and can’t use these schema’s for:

Google’s guidelines

Google has a list of FAQpage schema guidelines.

Only use FAQPage if your page has a list of questions with answers. If your page has a single question and users can submit alternative answers, use QAPage instead. Here are some examples:

Valid use cases:

  • An FAQ page was written by the site itself with no way for users to submit alternative answers
  • A product support page that lists FAQs with no way for users to submit alternative answers 

Invalid use cases:

  • A forum page where users can submit answers to a single question
  • A product support page where users can submit answers to a single question
  • A product page where users can submit multiple questions and answers on a single page
  • Don’t use FAQPagefor advertising purposes
  • Make sure each Question includes the entire text of the question and make sure each answer includes the entire text of the answer. The entire question text and answer text may be displayed.
  • Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
  • All FAQcontent must be visible to the user on the source page.

And here are the guidelines for Q&A schema:

Only use the QAPage markup if your page has information in a question and answer format, which is one question followed by its answers.

Users must be able to submit answers to the question. Don’t use QAPage markup for content that has only one answer for a given question with no way for users to add alternative answers; instead, use FAQPage. Here are some examples:

Valid use cases:

  • A forum page where users can submit answers to a single question
  • A product support page where users can submit answers to a single question 

Invalid use cases:

  • An FAQ page was written by the site itself with no way for users to submit alternative answers
  • A product page where users can submit multiple questions and answers on a single page
  • A how-to guide that answers a question
  • A blog post that answers a question
  • An essay that answers a question
  • Don’t apply QAPagemarkup to all pages on a site or forum if not all the content is eligible. For example, a forum may have lots of questions posted, which are individually eligible for the markup. However, if the forum also has pages that are not questions, those pages are not eligible.
  • Don’t use QAPagemarkup for FAQ pages or pages where there are multiple questions per page. QAPagemarkup is for pages where the focus of the page is a single question and its answers.
  • Don’t use QAPagemarkup for advertising purposes.
  • Make sure each Questionincludes the entire text of the question and make sure each Answer includes the entire text of the answer.
  • Answermarkup is for answers to the question, not for comments on the question or comments on other answers. Don’t mark up non-answer comments as an answer.
  • Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.

If your content meets these guidelines, the next step is to figure out how to implement the schema onto your website and which type to use.

How do I implement Schema and which to use? 

There are two ways to implement it… either through JSON-LD or Microdata.

I recommend choosing one style and sticking to it throughout your webpage, and I also recommend not using both types on the same page.

JSON-LD is what Google recommends wherever possible and Google has been in the process of adding support for markup-powered features. JSON-LD can be implemented into the header of your content and can take very little time to implement.

The other option is Microdata, which involves coding elements into your website. This can be a challenging process for some odd reason, I prefer it. Below are examples of how each work.

FAQpage Schema JSON-LD:

<html>

<head>

<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>

</head>

<body>

<script type=”application/ld+json”>

“@context”: “//schema.org”,

“@type”: “FAQPage”,

“mainEntity”: [

“@type”: “Question”,

“name”: “What is digital marketing?”,

“acceptedAnswer”:

“@type”: “Answer”,

“text”:”Digital marketing is any form of marketing products or services that involves electronic device”

]

</script>

</body>

</html>

FAQpage Schema Microdata:

<html itemscope itemtype=”//schema.org/FAQPage”>

<head>

<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>

</head>

<body>

<div itemscope itemprop=”mainEntity” itemtype=”//schema.org/Question”>

<h3 itemprop=”name”>What is digital marketing?</h3>

<div itemscope itemprop=”acceptedAnswer” itemtype=”//schema.org/Answer”>

<div itemprop=”text”>

<p>Digital marketing is any form of marketing products or services that involves electronic device.</p>

</div>

</div>

</div>

</body>

</html>

Q&A Schema JSON-LD:

“@context”: “//schema.org”,

“@type”: “QAPage”,

“mainEntity”:

“@type”: “Question”,

“name”: “Can I tie my shoe with one hand?”,

“text”: “I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?”,

“answerCount”: 2,

“upvoteCount”: 20,

“dateCreated”: “2019-07-23T21:11Z”,

“author”:

“@type”: “Person”,

“name”: “Expert at Shoes”

,

“acceptedAnswer”:

“@type”: “Answer”,

“text”: “It is possible to tie your shoe with one hand by using your teeth to hold the other lace”,

“dateCreated”: “2019-11-02T21:11Z”,

“upvoteCount”: 9000,

“url”: “//example.com/question1#acceptedAnswer”,

“author”:

“@type”: “Person”,

“name”: “AnotherShoeMan”

,

“suggestedAnswer”: [

“@type”: “Answer”,

“text”: “It is not possible to tie your shoe with one hand”,

“dateCreated”: “2019-11-02T21:11Z”,

“upvoteCount”: 2,

“url”: “//example.com/question1#suggestedAnswer1”,

“author”:

“@type”: “Person”,

“name”: “Best Shoe Man”

]

Q&A Schema Microdata:

<div itemprop=”mainEntity” itemscope itemtype=”//schema.org/Question”>

<h2 itemprop=”name”>Can I tie my shoe with one hand?</h2>

<div itemprop=”upvoteCount”>20</div>

<div itemprop=”text”>I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?</div>

<div>asked <time itemprop=”dateCreated” datetime=”2019-07-23T21:11Z”>July 23’19 at 21:11</time></div>

<div itemprop=”author” itemscope itemtype=”//schema.org/Person”><span

itemprop=”name”>Expert at Shoes</span></div>

<div>

<div><span itemprop=”answerCount”>2</span> answers</div>

<div><span itemprop=”upvoteCount”>20</span> votes</div>

<div itemprop=”acceptedAnswer” itemscope itemtype=”//schema.org/Answer”>

<div itemprop=”upvoteCount”>9000</div>

<div itemprop=”text”>

It is possible to tie your shoe with one hand by using your teeth to hold the other lace.

</div>

<a itemprop=”url” href=”//example.com/question1#acceptedAnswer”>Answer Link</a>

<div>answered <time itemprop=”dateCreated” datetime=”2019-11-02T22:01Z”>Nov 2 ’19 at 22:01</time></div>

<div itemprop=”author” itemscope itemtype=”//schema.org/Person”><span itemprop=”name”>AnotherShoeMan</span></div>

</div>

<div itemprop=”suggestedAnswer” itemscope itemtype=”//schema.org/Answer”>

<div itemprop=”upvoteCount”>2</div>

<div itemprop=”text”>

It is not possible to tie your shoe with one hand

</div>

<a itemprop=”url” href=”//example.com/question1#suggestedAnswer1″>Answer Link</a>

<div>answered <time itemprop=”dateCreated”datetime=”2019-11-02T21:11Z”>Nov 2 ’19 at 21:11</time></div>

<div itemprop=”author” itemscope itemtype=”//schema.org/Person”><span

itemprop=”name”>Best Shoe Man</span></div>

</div>

</div>

</div>

When you are implementing it on your website, feel free and just use the templates above and modify them with your content.

If you are unsure if your code is correctly implemented or not, use Google’s Structured Data Testing Tool and you can add your code snippet or the page that you implemented the schema on and it will tell you if you did it right or wrong.

Plus it will give you feedback on if there are any errors or issues with your code.

google structure data testing

You can also try Google’s Rich Result Tester. This will give you a brief look at how your structured data will look like in the results!

google rich snippet

Getting results in under 30 minutes

Once you make the changes to any page that you think is a good fit, you’ll want to log into Google Search Console and enter the URL of the page you modified in the top search bar.

add url

You’ll then want to have Google crawl that page so they can index the results. All you have to do is click “request indexing”.

request indexing

And typically within 10 minutes, you’ll notice it kick in and when you perform a Google search you’ll see your updated listing.

Now the key to making this work is to do this with pages and terms that already rank on page 1. That’s where I’ve seen the biggest improvement.

Will Schema get me to rank for People Also Ask and Featured Snippets?

Will this help with People Also Ask and Featured Snippets? So far, there has been no correlation between schema markup and People Also Ask or Featured Snippets and you do not need them to be featured in them.

Optimizing your content for this will not hurt you though and can potentially improve your chances to be on here.

Google has been testing out how they can show these types of Q&A, FAQ, and How-To results and looking at structured data to help understand them.

It’s better to be early to the game and help Google understand your pages, as well as possibly participating in any of Google’s experiments.

snippet

Will this get me on voice search?

With more and more people using mobile devices to find answers to questions, this is a very relevant question!

Especially considering that over half of the searches on Google will be from voice search in the near future.

Answers from voice search get most of their answers from featured snippets.

And adding structured data on your website increases the chances of getting you into featured snippets, which increases the chance of you getting featured on voice search.

Conclusion

This simple hack can potentially increase the visibility of your brand and help improve the authority of your website. It’s a simple solution that can take a single day to implement across your main question, product, or FAQ page.

I’ve been using it heavily for the last week or so and as long as I pick keywords that I already rank on page 1 for, I am seeing great results.

And as I mentioned above, when my team analyzed 10,000 sites we only found 17 to be using FAQ and QA schema. In other words, less than 1% of the sites are using this, which means you if you take advantage now, you’ll have the leg up on your competition.

So what do you think about this tactic? Are you going to use it?

The post Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes appeared first on Neil Patel.

Thank you for reading.

Text Your Ex Back Review

There’s never been a product as unique as Text Your Ex Back in the relationship guidance niche. It’s truly one of a kind and it meets a need that was never addressed before.

Created by relationship expert, Michael Fiore, Text Your Ex Back is exactly like what its name suggests. If you are brokenhearted, depressed and feel like all hope is lost because of a breakup, this system just might help you fix the relationship and get your ex back.

And here’s the best part – you can do it with just texting.

No need for long phone calls, jewelry, cards or serenading under a window. Times have changed. Everyone texts these days and it’s the most common form of communication.

The strategies in this program have proven to be very successful and thousands of people have gotten their boyfriends, girlfriends, wives, husbands… back just by sending the texts that are provided here.

You must see it in action to believe it. Skeptics have become believers after seeing how these texts worked. Let’s look at this program in greater detail.


The Good Points:

1) You’ll get mp3s, written reports, interview recordings and several other types of training material in this highly comprehensive program. Text Your Ex Back is a very unique product and the first of its kind.

The plan is detailed and yet, it’s easy to follow. Once you understand the psychology behind the texts and how they influence human emotions, you’ll truly realize just how powerful this system is.

It has helped thousands of people, and it will most probably help you too.

2) The beauty about Text Your Ex Back is that it takes guesswork out of the equation. This is a systematic plan that you need to follow to the letter. Literally. If you can do that, your chances of getting your ex back will be much higher.

The problem most people face is that they just don’t know what to do when they experience a breakup. They overreact and resort to desperate gestures of love or over-dramatic bursts of emotion. All of these work against them.

You need a calm, cool method of approach that increases your worth in the eyes of the one you broke up with. Text Your Ex Back will make your ex feel like they’re losing out by letting you go. When that happens, they’ll be much more likely to get back with you.

3) The system in Text Your Ex Back is highly effective and will help both parties. If you were the one who was dumped, you can use it. If you were the one who initiated the break up, you can still use it too. People make mistakes.

Breakups are often emotionally charged with lots of hurtful comments, cold behavior and much more. Text Your Ex Back will help you overcome all these and still help you to get back with the one you love.

4) There is a peer group that comes with this program. You’ll be able to find friends and get emotional support in the members area. Sometimes talking to others who have gone through a break up and gotten their ex back will help to prevent depression, keep you hopeful and encourage you.

5) You have 60 days to test this product out. If you can’t get your ex back by then, you’re still covered by a money-back guarantee. So, you can always ask for a refund.


The Bad Points:

1) This is an online download. You’ll need a computer to access it, but you can print it out for easy reference, if you wish.

2) Success with this program will also depend on the cause of the break up. Sometimes, when there is infidelity, physical abuse, etc. the emotional pain and scars can be so severe that the relationship can’t be salvaged.

So, Text Your Ex Back is effective, but it doesn’t have a 100% success rate. Nevertheless, you should still try it out because you’ll only know if you can get your ex back when you try.


Should You Get It?

Definitely. Texting is a very powerful strategy to get your ex back.

While they can avoid phone calls or meeting you, most people are curious by nature and will still read text messages. What’s important is that you send the right kind of texts that keep them hooked and coming back for more.

Sending long emotional soliloquy texts is NOT the way to go. You need the texts in Text Your Ex Back. They’re effective, work on people’s emotions and are based on human psychology. That’s what makes them so effective.

Quite frankly, this product is a no-brainer. It gives you all the texts you need. All you have to do is copy and send them in the order that you’re shown. No effort, creativity or guesswork required. This system is proven to work. Just use it and get your ex back before they end up with a new partner.

>>> Get “Text Your Ex Back” Now <<<

The Ultimate Guide to Integrations and Why Your Business Needs Them

This may be of some interest.

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations.

Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done.

What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice?

Well, good news! This type of solution exists … it’s called an integration.

Integrations are a complex topic to understand. So, let’s simplify the concept with the help of an analogy we can reference throughout this guide. Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. And integration kind of works like this — I’ll explain more as we go.

application-integrations-example

Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration, to then watch Friends on the TV, or application.

example-of-integration

Now, let’s run through some commonly asked questions about integrations to help you get a better grasp on what they are, how they work, and why your company needs them.

Why use integrations?

Integrations solve and simplify your need for new software as your business grows and evolves. They allow you to keep the system you’re currently using by simply adding connections to third-party applications to enhance system functionality and provide additional features you may need but aren’t able to build within your software. You can keep your current laptop and TV, and simply use the connector cable to watch Friends on the big screen.

By leveraging integration connections across your systems, you can power your business to achieve a much wider range of tasks on your software as you enhance its functionality. This is especially helpful as your business expands since your needs are bound to change.

Although your software may have the functionality you need when you start your business, you’re likely going to want additional applications to provide the features you end up needing later on, as you grow.

There are many types of integrations, each of which have specific functions to help meet different needs. The easiest way to think about the various types of integrations is by category. Some integrations have several functions, meaning they could technically fit into many categories because they serve more than one main purpose. Other integrations have one specific function.

Who needs integrations?

Integrations are helpful tools for virtually every business, no matter the size or industry. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).

If you sell software, as we do at HubSpot, you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. This is because your software may not have every feature and function your customers need to run their business. So, by adding an integration, they’ll get that added feature or function while continuing to use your software.

Referring back to our analogy, without the integration, or connector cable, your laptop wouldn’t be able to communicate with your TV to allow you to watch Friends on the big screen. You need that integration, or cable, to allow for added functionality and watch the show on TV — without it, this wouldn’t be possible.

How do you get integrations?

Integrations are almost always located in some type of marketplace, where customers can review and browse all of their options. The HubSpot Integrations & Application Marketplace is an example of this. Our marketplace allows visitors to search and learn more about the various integrations and their functions, and then connect HubSpot to their integration of choice.

(No, you can’t go to Best Buy to pick up your integration as you would with your connector cable to watch Friends on your TV… you’re right, the example doesn’t quite work here.)

How do integrations work with APIs?

API stands for application programming interface. An API is an interface that software uses to receive information (whether that’s data, servers, applications, etc.).

All of the integrations we’re going to discuss below are built on APIs. By building integrations on APIs, you can connect your integrations to your software and use them in tandem with one another. The integration allows for the flow of information to and from apps and devices in real time — APIs allow them to talk to one another.

Think about this in terms of our analogy from above: The application is the TV, the programming allows your laptop to communicate with the TV, and the interface is how you (the user) are able to interact with the application (by watching Friends on your TV). In this example, the API is the port on the side of your laptop in which you actually insert your integration (the cable) to then connect your laptop to your TV.

Integration vs. iPaaS Solution

If you’ve heard of integrations before, chances are you’ve also heard about iPaaS, or Integration Platform as a Service. The difference between the two is an important distinction to make when determining which one you need for your business. While an integration is a one-to-one, direct connection solution, an iPaaS solution is not.

Instead, iPaaS is a cloud-based platform that connects your applications and systems — whether that’s in the cloud or on-premise — between an organization and third-party software without the use of middleware.

So, if you look for an integration solution on your software’s marketplace and don’t find the connection you’re looking for, then you’d turn to an iPaaS solution to solve your need for that connection. There are a few integrations available today (called “connector integrations”, which we’ll cover an example of below) that can help you build custom integrations..

So, which integrations should you actually use? Let’s look at a list of some of the most popular integrations available.

Popular Integrations

The following integrations are categorized by business need to help you browse through your options. (Almost all of these integrations fit into multiple categories, as they have functions that allow them to do multiple things. Below, we placed them in the category they’re best suited for.)

It’s important to note these are just some of today’s popular integrations — there are hundreds of more integrations to learn about and choose from as your business grows. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software. In fact, most of these integrations are compatible with dozens of programs in addition to HubSpot.

Let’s take a look.

Advertising Integrations

Advertising integrations help you market to and reach your target audience. Data about the success of your ads and/ or the leads obtained from them is automatically added to your HubSpot CRM so you can learn more about the people who interact with your ads and nurture them into customers.

1. Facebook Ads

The Facebook Ads integration allows you to connect your Facebook Ads account to HubSpot. This integration gives you the ability to attribute your ads directly to the contacts who interact with them. It also allows you to review real data about which ads impact your bottom line. This simplifies the reporting process for all of your Facebook Ad efforts.

2. AdRoll

Different businesses and products have various buyer personas. The AdRoll integration gives you the opportunity to create personalized retargeting ads for different lead segments in your HubSpot contacts. You can personalize several parts of the ads, such as content and formatting, that will best relate to your prospect. This allows you to focus on your audience’s attributes so you can effectively reach your prospects — you can gather intricate details about your prospects from your CRM via the integration so you’re able to successfully retarget them.

3. Instapage

If you’re not a developer, creating your website’s landing page might sound like an overwhelming task. The Instapage integration provides a straightforward option for anyone who wants to create and personalize their landing page and then send lead information straight to HubSpot. These details are automatically placed under the associated contact in HubSpot for you— meaning, there’s no need to perform this transfer manually.

ABM Integrations

ABM stands for account-based marketing. These integrations help you leverage your account and audience data so you can tailor your messaging, CTAs, and marketing strategies to close deals and attract customers.

1. OrgChartHub

The OrgChartHub integration allows you to efficiently build customer organization charts without ever leaving HubSpot. You can create customer organization charts while in HubSpot so you’re able to easily identify unknown contacts, visualize key stakeholders, and customize your sales personas without manually sending any of this information back and forth.

2. CaliberMind

With the CaliberMind integration, you’ll be able to look at your cross-channel account engagement and create alerts for your reps about which deals they should focus on closing to meet quota. The integration takes your contacts directly from HubSpot and automatically matches them to their associated accounts so you don’t have to.

3. Metadata

The Metadata integration provides account-based advertising services. You can automatically identify specific target accounts and contacts from HubSpot to create personalized advertisements at scale to help you close more deals and reach your target audience more effectively.

Analytics and Data Integrations

These integrations help you measure your success across a number of analytics platforms. You can look at your data in different ways and ensure all of this information is well-organized in HubSpot so your team can review it at any time. These integrations help you learn more about which of your efforts are working and which ones need to be modified.

1. Databox

With the increase of remote employees across businesses and the number of people who access their work while on-the-go, having the ability to review and manage your key performance indicators (KPIs) from anywhere can be quite helpful. The Databox integration provides you with access to all of your analytics data in HubSpot from a wide variety of sources including Google Analytics, SEMRush, mobile, desktop, Facebook, and more.

2. Hotjar

In a world where many website visitors are uninterested in completing forms and providing their personal information, Hotjar is a great way to learn about who your visitors are and what they’re looking for on your site. The Hotjar integration gives you insight into who your website and mobile visitors are and what their needs consist of directly from HubSpot.

3. Klipfolio

The Klipfolio integration shows you your most important metrics in real-time and creates easy-to-read dashboards in HubSpot so you can track and analyze performance across all of your platforms from one location. This allows you to improve your data transparency and reach your targets faster.

Calling Integrations

Whether it’s a meeting with fellow employees or your prospective and current customers, calling integrations will make all phone and video call interactions simple. Your contact’s information and details about the call will be recorded in HubSpot for easy access. This also provides sales reps and support team members with the necessary background information to assist the prospect or customer appropriately.

1. UberConference

With UberConference, it takes just seconds to schedule your meetings with colleagues and prospective customers so you can focus on tasks that require more attention. The integration allows you to schedule meetings quickly and easily without ever having to leave your HubSpot portal.

2. Aircall

Phone calls remain one of the most effective ways to interact with your prospective and current customers. Whether it’s a sales or support call, the Aircall integration allows you to manage your call flows and attentively assist your leads and customers all within HubSpot so your contact’s information lives in one, central location.

3. CallRail

The CallRail integration is a call tracking and analytics system which allows you to customize segments and actions based on your specific calls with prospects and customers. All of your call and text data will automatically be added and organized in HubSpot under the associated contact so you don’t have to manually enter any data.

Connector Integrations

Connector integrations provide you with access to dozens of applications which sync to HubSpot to save you time and add functionality. Some connector integrations offer a wide range of applications and some have more specific types of applications. Additionally, some connector integrations can assist in creating a custom integration to suit your needs.

1. Automate.io

The Automate.io integration connects to HubSpot to give you access to over 80 applications. By syncing with these apps, you’ll be able to transfer data to them to create customized integrations so you can manage all of your data in a way that works for your business all within HubSpot.

2. Zapier

The Zapier integration allows you to automatically connect your software to over 1,000 applications. It links your apps to HubSpot for you in just a few clicks to save you time. There’s no coding required and your apps will be able to begin sharing data in an easy-to-read workflow format in your HubSpot portal.

3. PieSync

The PieSync integration provides real-time, two-way contact sync. This means every time you add a contact to HubSpot, it automatically syncs to an application (such as Google Contacts or Outlook), and vice versa — you don’t need to worry about any importing or exporting, expediting and simplifying your contact syncs.

Content Integrations

Content integrations help you create, design, and share custom content for your website. They also help you learn about who’s interacting with the content and how they’re interacting with it. That information is then synced to HubSpot so you can organize it and add it to specific contacts.

1. Beacon

If your website has a collection of blog posts, the Beacon integration might be a good option for you. The integration ensures your content looks professional and allows you to drive more leads by getting more value out of your existing content — it connects to HubSpot to automatically convert your blog posts into downloadable content such as eBooks.

2. briX

The briX integration connects to HubSpot so you can design and personalize web pages for your site. You don’t need a background in web design or coding to create beautiful pages — the drag-and-drop template and 100+ customizable features make it easy to organize your content in any way you choose. This integration is ideal for easily designing and personalizing web pages directly from HubSpot.

3. Belch.io

Customized landing pages, web pages, and emails provide a professional look and feel for your visitors, leads, and customers while interacting with your business online. The Belch.io integration connects to HubSpot so you can personalize and brand all of these things in just minutes. It’s a great option for anyone without a background in coding or web development who wants to design and customize their site pages and emails to complement their brand all from HubSpot.

Customer Success Integrations

Customer success integrations connect to HubSpot to make your internal and external interactions with employees (cross-team) and customers straightforward. They simplify communication and help you share information and/or data when you need to.

1. Slack

The Slack integration is a digital workspace and communication tool that allows you to connect and talk with your team members. The integration is ideal for team collaboration and coordination from anywhere. By connecting the integration to your software, you can use Slack’s and HubSpot’s features in either the application or the software so you don’t have to waste time toggling back and forth — the same information will be found in both locations in real time.

2. Zendesk

Zendesk offers a ticketing system to keep track of customer inquiries and allows you to keep details about all of your customer interactions in one place. It helps you provide consistent customer experiences among your fellow employees and customers.

By connecting HubSpot to the Zendesk integration, you’ll be able to bring the work of your sales, marketing, and support teams together in a central location. It also allows these departments to communicate with each other while in HubSpot as well.

3. LiveChat

The LiveChat integration allows you to communicate with potential customers in real-time when they need assistance or guidance while on your website from HubSpot. Whether it’s a question about your product or the need for help in the checkout process, LiveChat allows you to walk them through the information they need to help you boost conversions and build strong relationships with prospects and customers.

Ecommerce Integrations

If you have an online store, ecommerce integrations are a great way to learn about what your customers and visitors are doing while they’re on your website. By connecting these integrations to HubSpot, you’ll know when your visitors are most frequently abandoning your site or their carts so you can create re-engagement content to regain their interest.

1. Shopify

The Shopify integration allows you to easily incorporate all of your ecommerce data and customer data within HubSpot. It automatically syncs customer, product, and deal information in HubSpot under the associated customer’s profile, so your entire team can view all of these details in one location. You can also create cart abandonment nurturing tactics, re-engagement ads for your website from HubSpot once you connect the integration to the software.

2. Typeform

The Typeform integration helps you create and design web and mobile forms for your leads. You can create contact forms, sign up forms, quizzes, and more, and all of your responses will automatically be sent directly to HubSpot so you can easily review your results and responses and compile them under the associated contact in HubSpot.

3. Magento

The Magento integration helps you create and send upsell, cross-sell, and reorder emails as well as develop abandoned cart nurturing tactics to boost your conversions. It automatically sends all of your customers’ ecommerce-related data, as well as emails between you and your customers, straight to their respective HubSpot contact record.

Email Integrations

Email integrations help you track a prospect’s interactions with sales reps, personalize your email automation with certain contacts, and measure the success of your email campaigns among your target audience — all from HubSpot.

1. MailChimp

The MailChimp integration allows you to sync HubSpot with your email service provider. You can build email campaigns and rest easy knowing the Intelligent Error Handling feature will continue engaging your contacts even if a syncing error occurs between the software and application. By connecting MailChimp to HubSpot, you’ll have the ability to automatically add contacts from HubSpot into your application’s email lists and vice versa so you never have to do it manually.

2. Privy

Privy helps you make more sales and turn more prospects into delighted customers. The integration uses targeted pop-up ads, banners, bars, and more to help you boost conversions and decrease page abandonment. It also automatically syncs all of your new leads from your website to HubSpot so the software can help you nurture them and convert them into customers.

3. Front

The Front integration is a collaborative inbox, meaning all members of your team can see and access your contacts, review deals, and see all activity history while working in HubSpot. All of these details are automatically synced in Front and your CRM. This helps you improve your customer experience and ensure it remains consistent no matter which employees your customers work with.

Event and Webinar Integrations

Whether it’s an in-person event, a webinar, an online meeting, or a video conference, the following integrations simplify every aspect of hosting an event. They allow your contacts to book meetings with you and you can update all information related to your contacts post-event or meeting in HubSpot.

1. Eventbrite

Eventbrite helps you use inbound marketing tactics to attract more prospects and customers to your in-person events. Once connected to your software, the integration automatically takes data from your contact lists in HubSpot to help you uncover effective ways to connect with your target audience, face-to-face.

2. GoToWebinar

No matter the type of event you’re hosting, the GoToWebinar integration automatically syncs all of your registrant and participant information in HubSpot under the associated contact. You’ll never have to worry about manually importing data about your webinar contacts again — instead, you’ll have more time to focus on the event itself.

3. Setmore

The Setmore integration simplifies appointment scheduling for you. It automatically imports your booked appointments (and information about the customer who booked the appointment) to HubSpot under the correct contact’s profile so you don’t have to do it manually.

Lead Generation Integrations

Lead generation integrations help you transition early-stage leads into delighted customers. All of your leads’ information will automatically be synced to HubSpot so you can view it at any point during the buyer’s journey. This is helpful to learn more about your target audience and to manage customer information so your sales and support teams can refer to it if needed, all from one location.

1. WordPress

The WordPress integration helps you optimize and align your WordPress website with the data about your contacts and business goals you have in HubSpot. Your HubSpot account and all of your growth tools will automatically be connected to your WordPress site so you can work to attract, engage, and delight site visitors and customers on your site from either WordPress or HubSpot.

2. Unbounce

The Unbounce integration helps you with the lead capturing and nurturing processes. You can create lead generation forms and send all data collected about your leads directly to HubSpot. At any point in time, you can take this data about your leads and use it to create campaigns. You’ll also have the ability to export any data in just seconds from your Unbounce account and share it anywhere.

3. SurveyMonkey

With the SurveyMonkey integration, you can create and distribute custom surveys to your prospects and customers, collect all data obtained, and view your responses within HubSpot. This is ideal because you can then segment and organize all your contacts based on their survey responses to easily manage the type of content and/or follow up they receive.

Live Chat Integrations

By adding live chat integrations to your website, you’ll be able to communicate with prospects in real time and nurture them into customers. You can answer their questions, respond to their concerns, and assist them in their purchase decisions. Then, this data is compiled into HubSpot under the specific contact it belongs to so you can follow up appropriately.

1. Intercom

The Intercom integration allows you to capture new leads and prospective customers with the help of live chat on your website. Intercom allows you to convert more leads by actively engaging with them at any time while they’re on your website once connected to HubSpot. You can then qualify your leads with custom bots, talk with them directly, and track them — and then you can have all of this information automatically organized under their contact in HubSpot.

2. ManyChat

Once connected to HubSpot, the ManyChat integration allows you to automate your messenger marketing so you can easily organize, nurture, and track your leads from the software. You can also take any HubSpot form and submit information obtained from it by sending custom field data to HubSpot Form Submissions.

3. Drift

The Drift integration provides live chat for your website so you can assist your leads in real time form HubSpot. The integration allows you to watch and save all of the lead’s activity on your site in HubSpot under the correct contact. Additionally, your sales reps can use Drift to customize their outreach and follow-ups based on that activity to improve the chances of conversion.

Sales Integrations

Sales integrations help you bring your sales tools, tactics, and prospects’ information together using HubSpot. You’ll be able to keep your marketing, support, and sales details in a central location for all teams to access, analyze, and refer to as needed.

1. HelloSign

Once connected to HubSpot, you’ll automatically be notified of any action a prospect takes on any document you send them with the HelloSign integration. Examples of the actions you’ll be notified about include when a prospect or customer receives, opens, or signs the document. Then, this activity data is sent to the contact it belongs to in HubSpot so reps know where the prospect or customer is in the buyer’s journey and how they should go about following up with them.

2. Salesforce

If you’re a Salesforce user, you can automatically sync all of your contacts’ information from the database into HubSpot once connected to the Salesforce integration. This allows you to work with reps to get strong lead intelligence and revenue reporting. You can mesh your marketing and sales work, content, and information so you and your team can access any information from either system at any point in time.

3. PandaDoc

When it comes to sales work, there are many tasks involved that don’t necessarily include the process of actually closing a deal. The PandaDoc integration automatically organizes and reviews information from HubSpot about your prospect to help you with non-selling tasks like creating and sending quotes, proposals, and contracts.

Social Media Integrations

Understanding your social media following is a huge part of successful marketing. Social media integrations help you learn about your followers, understand the type of content they interact with and share, and automate specific parts of your social media strategy.

1. Facebook

With the Facebook integration, you can automatically connect your business’s Facebook account to HubSpot. Schedule Facebook posts ahead of time analyze and measure post’s performance. This integration is ideal if you want to manage your Facebook marketing strategy alongside your other social media marketing strategies directly from HubSpot.

2. LinkedIn

By connecting your LinkedIn account to HubSpot through the LinkedIn integration, you can easily engage with your network and communicate with all of your contacts from HubSpot. You can also auto-publish your blogs and share specific content with your followers to nurture them into leads and customers. This integration is also great for tracking engagement along with all of your other social media channels and marketing efforts all from HubSpot’s social media tool.

3. Twitter

Schedule Tweets ahead of time, monitor Twitter streams, view Tweets and Twitter interactions of your competitors, and monitor accounts that are important to your brand from HubSpot with the Twitter integration. All information about your current and new followers will be added to your contact lists in HubSpot so everything is organized appropriately.

Video Integrations

With the rise of video and video marketing in business today, integrations that help you incorporate this media on your website have become quite useful. They allow you to create and implement videos on your site pages and forms as well as measure the success of your video marketing efforts.

1. Wistia

The Wistia integration provides you with the ability to integrate videos on your website, and then incorporate HubSpot forms with those videos to improve video engagement (and hopefully, conversion) rates. If any lead converts on a video, their information is automatically sent to HubSpot so you’ll have their video-viewing data paired with their contact details.

2. YouTube

The YouTube integration connects your YouTube channel to HubSpot. This way, you can easily report on your video and channel success and compare this data to that of your other social platforms using HubSpot’s analytics and social media tools and dashboards.

3. Promo

With the Promo integration, you can choose from over three million clips, templates, and music options to use to create a video for your site directly from HubSpot. You can easily throw in custom messaging, branding, or logos to personalize the video for your business based on a specific prospect’s needs and interests, found under their specific contact in HubSpot.

Get Integrated to Grow Better

Integrations have the power to enhance all aspects of your business. No matter the software you use to run your company, you can find integrations that can help simplify your processes, optimize your efforts, and empower your fellow employees. So, find the right integration marketplace for your software and begin connecting to the applications suited for your business needs.

Thank you for reading.

7 Google Analytics Reports That Show How Your Blog is Really Performing

This may be of some interest.

real time

When you log into Google Analytics, what do you look at?

Chances are you see something like the image above that shows you how many people are currently on your blog.

Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉

But which reports do you look at on a regular basis?

I bet you look at two main reports…

The “Audience Overview” report and the “Acquisition Overview” report.

audience overview

Sure, every once in a while, you may dive into your top pages or the specific organic keywords that drive your traffic. But even if you do that, what are you actually doing with the data?

Nothing, right?

Don’t beat yourself up over it because most content marketers just look at reports and numbers and do little to nothing with the data.

If you want to figure out how to grow your blog and, more importantly, your revenue from your blog, there are 7 reports that you need to start looking at on a regular basis.

Here they are and here is how you use them…

Report #1: Cohort Analysis

What do you think is easier to accomplish… get new visitors to your blog or getting your visitors to come back?

It’s easier to get people to come back to your blog, yet everyone focuses on new visitors.

I bet less than 99% of your blog readers turn into customers or revenue, so why not focus on getting those people back and eventually converting them?

Before we get into how to get people back to your blog, let’s look at how many people are returning to your blog.

Within the Google Analytics navigation, click on “Audience” and then “Cohort Analysis”.

Once you land on that report, you’ll see a graph that looks similar to this:

cohort graph

Under the “Cohort Size” drop-down menu, select “by week”. Under “Date Range”, select “Last 12 weeks”.

Once the data loads, you’ll see a table that looks something like this:

cohort table

What this table shows is the percentage of your visitors that come back each week.

On the very left it will always show 100%. Then in the columns to the right, you’ll see week 1, week 2, week 3, etc.

This shows the percentage of people who come back to your blog each and every week after their first visit.

For example, if this week you had 100 people visit your blog and in the week 1 column, it shows 17%. That means of the initial 100 people, 17 came back. Under week 2 if you see 8%, that means of the initial 100 people, 8 people came back in week 2.

Naturally, this number will keep getting smaller, but the goal is to get people back as often as possible. That increases trust, social shares, potential people linking to you, and it even increases the odds that the visitor will convert into a customer.

number of visits

The average blog reader needs to come back 3.15 times before they turn into a customer. That means that you need to retain readers.

Just think of it this way: If you get thousands of new people to your blog each and every single day but none of them ever come back, what do you think is going to happen to your sales?

Chances are, not much.

You need to look at your Cohort Report and continually try to improve the numbers and get people coming back.

So the real question is, how do you get people to come back?

There are 2 simple ways you can do this:

  1. Start collecting emails – through free tools like Hello Bar, you can turn your blog readers into email subscribers. Then as you publish more content, you can send an email blast and get people back to your blog.
  2. Push notifications – by using tools like Subscribers, people can subscribe to your blog through their browser. Then every time you release a new blog post, you can send out a push and people will come back to your blog.

These 2 strategies are simple and they work. Just look at how many people I continually get back to my blog through emails and push notifications.

repeat visits

Report #2: Benchmarking

Ever wonder how you are doing compared to your competition?

Sure, you can use tools like Ubersuggest, type in your competitors URL, and see all of the search terms they are generating traffic from.

ubersuggest neil patel

But what if you want more? Such as knowing what percentage of traffic your competitors are getting from each channel. What’s your bounce rate, average session duration, or even pageviews per channel?

bench marketing

Within Google Analytics navigation, click on “Audiences” then “Benchmarking” then “Channels”.

Once you do that, you’ll see a report that looks like the one above.

Although you won’t have specific data on a competing URL, Google Analytics will show you how you stack up to everyone else within your industry.

I love this report because it shows you where to focus your time.

If all of your competitors get way more social traffic or email traffic, it means that’s probably the lowest hanging fruit for you to go after.

On the flipside, if you have 10 times more search traffic than your competition, you’ll want to focus your efforts on where you are losing as that is what’ll probably drive your biggest gains.

The other reason you’ll want to look at the Benchmarking Report is that marketers tend to focus their efforts on channels that drive the most financial gain.

So, if all of your competition is generating the majority of their traffic from a specific channel, you can bet that channel is probably responsible for a good portion of their revenue, which means you should focus on it too.

Report #3: Location, location, location

Have you noticed that my blog is available in a handful of languages?

languages

Well, there is a reason for that.

I continually look at the location report. To get to it, click on “Audience” then “Geo” and then “Location”.

location

This report will tell you where the biggest growth opportunities are for your blog.

Now with your blog, you’ll naturally see the most popular countries being the ones where their primary language is the one you use on your blog.

For example, if you write in English, then countries like the United Kingdom and the United States will be some of your top countries.

What I want you to do with this report is look at the countries that are growing in popularity but the majority of their population speak a different language than what you are blogging on.

For me, Brazil was one of those countries. Eventually, I translated my content into Portuguese and now Brazil is the second most popular region where I get traffic from.

This strategy has helped me get from 1 million visitors a month to over 4 million. If you want step-by-step instructions on how to expand your blog content internationally, follow this guide.

Report #4: Assisted conversions

Have you heard marketers talk about how blog readers don’t convert into customers?

It’s actually the opposite.

conversions

Those visitors may not directly convert into a customer, but over time they will.

But hey, if you have a boss or you are spending your own money on content marketing, you’re not going to trust some stats and charts that you can read around the web. Especially if they only talk about long-term returns when you are spending money today.

You want hard facts. In other words, if you can’t experience it yourself, you won’t believe it.

That’s why I love the Assisted Conversions Report in Google Analytics.

In the navigation bar click on “Conversions” then “Multi-Channel Funnels” and then “Assisted Conversions”.

It’ll load up a report that looks like this:

assisted conversion

This report shows you all of the channels that help drive conversions. They weren’t the final channel in which someone came from but they did visit your blog from one of these channels.

In other words, if they didn’t visit or even find your blog from one of these sources, they may not have converted at all.

Now when your boss asks you if content marketing is worth it, you can show the Assisted Conversions Report to show how much revenue your blog helps drive.

The other beautiful part about this report is that it tells you where to focus your marketing efforts. You want to focus your efforts on all channels that drive conversions, both first and last touch.

Report #5: Users flow

What’s the number one action you want your blog readers to take?

I learned this concept from Facebook. One of the ways they grew so fast is they figured out the most important action that they want people to take and then they focused most of their efforts on that.

For you, it could be someone buying a product.

For me, it’s collecting a lead and that starts with a URL.

But I found that people interact with my blog differently based on the country they are coming from.

In other words, if I show the same page to a United States visitor and from someone in India or even the United Kingdom, they interact differently.

How did I figure that out?

I ran some heatmap tests, but, beyond that, I used the Users Flow Report in Google Analytics.

users flow

In your navigation click on “Audience” and then “Users Flow”.

Within the report, it will break down how people from each country interact with your blog and the flow they take.

I then used it to adjust certain pages on my blog. For example, here is the homepage that people in the United States see:

us home page

And here is the homepage that people from the United Kingdom see:

uk home page

The United Kingdom homepage is much shorter and doesn’t contain as much content and that’s helped me improve my conversions there.

And of course, in the United States, my audience prefers something else, hence the homepages are different.

The Users Flow Report is a great way to see how you should adjust your site based on each geographical region.

Report #6: Device overlap

Blog content can be read anywhere and on any device. From desktop devices to tablets to even mobile phones.

The way you know you have a loyal audience isn’t just by seeing how many of your readers continually come back, but how often are they reading your blog from multiple devices.

For example, you ideally want people to read your blog from their iPhone and laptop.

The more ways you can get people to consume your content, the stronger brand loyalty you’ll build, which will increase conversion.

Within the navigation, click on “Audience” then “Cross Device” and then “Device Overlap”.

device overlap

I’m in the B2B sector so my mobile traffic isn’t as high as most industries but it is climbing over time.

And what I’ve been doing is continually improving my mobile load times as well as my mobile experience to improve my adoption rates.

I’m also working on a mobile app.

By doing all of these things, people can consume content from NeilPatel.com anywhere, which builds stickiness, brand loyalty, and then causes more assisted conversions.

A good rule of thumb is if you can get the overlap to be over 6%, you’ll have a very sticky audience that is much easier to convert.

That’s at least what I can see with all of the Google Analytics accounts I have access to.

Report #7: User Explorer

To really understand what makes your blog readers tick, you need to get inside their mind and figure out what their goals are and how you can help them achieve each of those goals.

A great way to do this is through the User Explorer Report.

Click on “Audience” and then “User Explorer”. You’ll see a screen that looks like this:

user explorer

This shows you every user who visits your site and what they did. You can click on a client id to drill down and see what actions each user performed on your blog.

user explorer

From there, you can click on a time to see exactly what they did each time they visited:

user explorer

What I like to do with this report is to see how the most popular users engage with my blog. What are they reading? What pages are they spending the majority of their time on? What makes them continually come back? How did they first learn about my blog?

By comparing the most popular blog readers with the least popular, I am typically able to find patterns. For example, my most loyal blog readers typically find my site through organic traffic and then subscribe to my email list.

Then they keep coming back, but the key is to get them to opt into my email list.

That’s why I am so aggressive with my email captures. I know some people don’t like it, but I’ve found it to work well.

So I focus a lot of my efforts on building up my organic traffic over referral traffic and then collecting emails.

Look at the patterns that get your most popular users to keep coming back and then adjust your blog flow so that you can create that pattern more often.

Conclusion

Yes, you should look at your visitor count. But staring at that number doesn’t do much.

The 7 reports I describe above, on the other hand, will help you boost your brand loyalty, your repeat visits, and your revenue.

I know it can be overwhelming, so that’s why I tried to keep it to just 7 reports. And if you can continually improve your numbers in each of those reports, your blog will continually grow and eventually thrive.

So what Google Analytics reports do you look at on a regular basis?

The post 7 Google Analytics Reports That Show How Your Blog is Really Performing appeared first on Neil Patel.

Thank you for reading.