This may be of some interest.
all know SEO is a long-term game… at least when it comes to Google.
And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time.
then, what should you do?
Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?
what is it? And how can you get more organic traffic?
this story will help explain it…
I first started my journey as an SEO, I got really good at one thing.
Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter).
Stuff some keywords into your page, your meta tags, and build some spammy rich anchor text links and you were good to go.
could literally see results in less than a month.
SEO wasn’t too complicated back then. So much so, that I even started an SEO agency and created a handful of sites.
I was starting to rank my sites at the top of Google but they didn’t make a dollar. Literally, not a single dollar.
In fact, I was actually losing money on them because I had to pay for the domain registration expenses and hosting.
So, one day I decided that I was tired of losing money and I was going to do something about it. I took the keywords that I was ranking for and started to type them into Google to see who was paying for ads for those terms.
I hit up each of those sites and tried to get a hold of the owner or the person in charge of marketing.
I asked them how much they were paying for ads and offered them the same exact traffic for a much lower price. I was able to do this because I already had sites that ranked for those keywords.
In other words, I offered to rent out my website for a monthly fee that was a fraction of what they were paying for paid ads.
Next thing you know I was collecting 5 figures in monthly checks and my “renters” were ecstatic because they were generating sales at a fraction of the costs compared to what they were spending on paid ads.
So, what’s the strategy?
Well, it’s simple. Back in the day, I used to rent out my websites… the whole site.
days I’ve learned how to monetize my own site, so I don’t rent them out.
But you know what, most of the sites that rank on Google are content-based sites. Over 56% of a website’s organic traffic is typically going to their blog or articles.
So why not rent a page on someone else’s site? From there, modify that page a bit to promote your products or services?
know this sounds crazy, but it works. I have one person that just reaches out
to site owners asking if we can rent out a page on their site. We do this for
all industries and verticals… and when I look at how much we are spending
versus how much income we are generating, it’s crazy.
Here are the stats for the last month:
Outreach costs: $3,000
and monetization costs: $1,500
monthly cost: $29,672
guess what my monthly income was?
your cost on this model won’t be as high as mine because you can do your own
outreach, monetize the page you are renting on your own, and you probably don’t
need a lawyer.
And don’t be afraid of how much I am spending in rental fees as you can get away with spending $0 in the first 30 days as I will show you exactly what to do.
Remember, it’s also not what you are spending, it’s about profit and what you are making. If it won’t cost you any money in the first 30 days and you can generate income, your risk is little to none.
are the exact steps you need to follow:
#1: Find the terms you want to rank for
you already know the terms you want to rank for, great, you can skip this step.
If you don’t, I want you to head to Ubersuggest and type in a few of your competitors’ URLs.
over to the top pages report and look at their top pages.
click on “view all” under the estimated visits column to see a list of
keywords that each page ranks for.
I want you to create a list of all of the keywords that contain a high search volume and have a high CPC. Keywords with a high CPC usually mean that they convert well.
with a low CPC usually mean they don’t convert as well.
you are making a list of keywords, you’ll need to make sure that you have a
product or service that is related to each keyword. If you don’t then you won’t
be able to monetize the traffic.
#2: Search for the term
time to do some Google searches.
for all of the pages that rank in the top 10 for the term you ideally want to
waste your time with page 2.
I want you to look for is:
- Someone who isn’t your competitor. Your competition isn’t likely to rent out a page on their site to you.
- A page that isn’t monetized. Not selling a product or service. (If the page has ads, don’t worry.)
- A site owned by a smaller company… a publicly-traded company isn’t likely to do a deal. A venture-funded company isn’t likely to do a deal either (Crunchbase will tell you if they are venture-funded).
#3: Hit up the website
Typically, through their contact page, they should have their email addresses or phone number listed. If they have a contact form, you can get in touch that way as well.
you can’t find their details, you can do a whois
lookup to see if you can find their phone number.
you want to do is get them on the phone. DO NOT MAKE YOUR PITCH OVER EMAIL.
just doesn’t work well over email.
you can’t find their phone number, email them with a message that goes
something like this…
Subject: [their website name]
Hey [insert first name],
Do you have time for a quick call this week?
We’ve been researching your business and we would like to potentially make you an offer.
Let me know what works for you.
[insert your name]
[insert your company]
[insert your phone number]
want to keep the email short as I have found that it tends to generate more
Once you get them on the phone, you can tell them a little bit about yourself. Once you do that, tell them that you noticed they have a page or multiple pages on their website that interest you.
out the URL and tell them how you are interested in giving them money each
month to rent out the page and you wouldn’t change much of it… but you need
some more information before you can make your offer.
At this point, you’ll want to find out how much traffic that page generates and the keywords it ranks for. They should have an idea by just looking at their Google Analytics (you’ll find most of these sites don’t use Google Search Console).
you have that, let them know that you will get in touch with them in the next
few days after you run some numbers.
Go back, try to figure out what each click is worth based on a conservative conversion rate of .5%. In other words, .if 5% of that traffic converted into a customer, what would the traffic be worth to you after all expenses?
want to use a conservative number because you can’t modify the page too
heavily or else you may lose rankings.
you have a rough idea of what the page is worth, get back on the phone with
them and say you want to run tests for 30 days to get a more solid number on
what you can pay them as you want to give them a fair offer.
most people don’t have an issue because they aren’t making money from the page
in the first place.
#4: Monetize the page
you are selling a product, the easiest way to monetize is to add links to the
products you are selling.
example, if you are selling a kitchen appliance like a toaster, you can add
links from the article to your site.
The easiest way to monetize a blog post is to add links to products or services you are selling.
Don’t delete a lot of the content on the page you are modifying… adding isn’t too much of an issue but when you delete content sometimes you will lose rankings.
for a service-based business, linking out to pages on your site where people
can fill out their lead information is great.
Or you can just add lead capturing to the page you are renting out. Kind of like how HubSpot adds lead forms on their site.
I’ve actually found that they convert better than just linking out to your site.
When monetizing the page you are renting, keep in mind that you will need disclaimers to let people know that you are collecting their information for privacy purposes. You also should disclose you are renting out the page and nofollow the links.
Once you are monetizing the page for a bit, you’ll have a rough idea of what it is worth and you can make an offer on what you’ll page.
I recommend doing a 12-month contract in which you can opt-out
with a 30-day notice.
The reason you want a 12-month agreement is that you don’t want to have to keep renegotiating. I also include the 30-day opt-out notice in case they lose their rankings, you can opt-out.
And to clarify on the op-out clause, I have it so only I can opt-out and they are stuck in the agreement for a year.
SEO isn’t the only way you can get more organic traffic.
Being creative, such as renting pages that already rank is an easy solution. Best of all, you can get results instantly and it’s probably cheaper than doing SEO in the long run.
The only issue with this model is that it is really hard to
If I were you, I would do both. I, of course, do SEO on my own site because it provides a big ROI. And, of course, if you can rent out the pages of everyone else who ranks for the terms you want to rank for, it can provide multiple streams of income from SEO.
The beauty of this is model is that you can take up more than one listing on page 1. In theory, you can take up all 10 if you can convince everyone to let you rent their ranking page.
So, what do you think of the idea? Are you going to try it out?
The post How to Get More Organic Traffic Without Doing Any SEO (Seriously) appeared first on Neil Patel.
Thank you for reading.
This may be of some interest.
Posted by ryanwashere
A few years ago, I wrote a post here that caught some attention in the community.
I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.
In fact, it might be algorithmically impossible to get your website on top of the SERPs.
If you find your website in this position, don’t give up on SEO!
The point of “Search Engine Optimization” is to get organic exposure through search engines — it doesn’t necessarily have to be your website.
We can leverage the ranking authority of other websites pass organic referral traffic to our sites.
I’m going to give 6 times when you should NOT rank your website.
Prefer to watch / listen? I outlined all these points as a part of a recent keynote: https://youtu.be/mMvIty5W93Y
1. When the keywords are just TOO competitive
We’ve all been there: trying to rank a website with no authority for highly competitive keywords.
These keywords are competitive because they’re valuable so we can’t give up on them.
Here’s a few workarounds I’ve used in the past.
Tactic 1: Offer to sponsor the content
Ardent sells a product that “decarboxylates” cannabis for medicinal users.
There’s a ton of challenges selling this product, mostly because patients don’t know what “decarboxylation” means.
So, naturally, ranking for the keyword “what is decarboxylation” is a critical step in their customer’s path to conversion. Problem is, that keyword is dominated by authoritative, niche relevant sites.
While Ardent should still build and optimize content around the subject, it might take years to rank.
When you’re trying to build a business, that’s not good enough.
We decided to reach out to those authoritative sites offering to “sponsor” one of their posts.
In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent’s site.
Granted, this doesn’t work in every niche. If you operate in one of those spaces, there’s another option.
Tactic 2: Guest post on their site
Guest writing for Moz in 2015 put my agency on the map.
Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too).
More importantly, it gives you instant ranking power for competitive keywords.
As co-owner of an SEO agency, it would be amazing to rank in Google for “SEO services,” right?
Even with an authoritative site, it’s difficult to rank your site for the search “SEO service” nationally. You can leverage the authority of industry sites to rank for these competitive searches.
The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional).
This post continues to drive free leads, in perpetuity.
When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client’s content strategies.
It’s an effective tactic that can deliver big results when executed properly.
2. When you can hijack “brand alternative” keywords
When you’re competing for SERP visibility with a large brand, SEO is an uphill battle.
Let’s look at a couple tactics if you find yourself in this situation.
Tactic #1: How to compete against HubSpot
HubSpot is a giant on the internet — they dominate the SERPs.
Being that large can have drawbacks, including people searching Google “HubSpot alternatives.” If you’re a competitor, you can’t afford to miss out on these keywords.
“Listicle” style articles dominate for these keywords, as they provide the best “type” of result for a searcher with that intent.
It’s ranking on top for a lot of valuable keywords to competitors.
As a competitor, you’ll want to see if you can get included in this post (and others). By contacting the author with a pitch, we can create an organic opportunity for ourselves.
This pitch generally has a low success. The author needs to feel motivated to add you to the article. Your pitch needs to contain a value proposition that can move them to action.
A few tips:
- Find the author’s social profiles and add them. Then retweet, share, and like their content to give them a boost
- Offer to share the article with your social profiles or email list if they include you in it
- Offer to write the section for inclusion to save them time
While success rate isn’t great, the payoff is worth the effort.
Tactic #2: Taking advantage of store closures
Teavana is an international tea retailer with millions of advocates (over 200k searches per month in Google).
Just a few months ago, Starbucks decided to close all Teavana stores. With news of Teavana shutting down, fans of the brand would inevitably search for “Teavana replacements” to find a new company to buy similar tea from.
Teami is a small tea brand that sells a number of SKUs very similar to what Teavana. Getting in front of those searches would provide tremendous value to their business.
At that moment, we could do two things:
- Try to rank a page on Teami’s for “Teavana replacement”
- Get it listed on an authority website in a roundup with other alternatives
If you ask many SEO experts what to do, they’d probably go for the first option. But we went with the second option – getting it listed in a roundup post.
If we ranked Teami as a Teavana replacement — which we could do — people will check the site and know that we sell tea, but they won’t take it seriously because they don’t trust us yet that we are a good Teavana replacement.
How to pull it off for your business
Find a writer who writes about these topics on authoritative sites. You may need to search for broader keywords and see articles from authority magazine-like websites.
Check the author of the article, find their contact info, and send them a pitch.
We were able to get our client (Teami Blends) listed as the number-two spot in the article, providing a ton of referral traffic to the website.
3. When you want to rank for “best” keywords
When someone is using “best” keywords (i.e. best gyms in NYC), the SERPs are telling us the searcher doesn’t want to visit a gym’s website.
The SERPs are dominated by “roundup” articles from media sources — these are a far better result to satisfy the searcher’s intent.
That doesn’t mean we can’t benefit from “best keywords.” Let’s look at a few tactics.
Tactic #1: Capture searchers looking for “best” keywords
Let’s say you come to Miami for a long weekend.
You’ll likely search for “best coffee shops in Miami” to get a feel for where to dine while here.
If you own a coffee shop in Miami, that’s a difficult keyword to rank for – the SERPs are stacked against you.
A few years back we worked with a Miami-based coffee shop chain, Dr Smood, who faced this exact challenge.
Trying to jam their website in the SERPs would be a waste of resources. Instead, we focused on getting featured in press outlets for “best of Miami” articles.
How can you do it?
Find existing articles (ranking for your target “best of” keywords) and pitch for inclusion. You can offer incentives like free meals, discounts, etc. in exchange for inclusion.
You’ll also want to pitch journalists for future inclusion in articles. Scan your target publication for relevant journalists and send an opening pitch:
My name is [YOUR NAME]. Our agency manages the marketing for [CLIENT].
We’ve got a new menu that we think would be a great fit for your column. We’d love to host you in our Wynwood location to sample the tasting menu.
If interested, please let me know a date / time that works for you!
We pitched dozens of journalists on local publications for Dr Smood.
It resulted in a handful of high-impact features.
Work with food service businesses? I have more creative marketing tips for restaurants here.
Tactic #2: If you have a SaaS / training company
Let’s say you work for an online training company that helps agencies improve their processes and service output.
There’s hundreds of articles reviewing “best SEO training” that would be a killer feature for your business.
Getting featured here isn’t as hard as you might think — you just have to understand how to write value propositions into your pitch.
Part of that is taking the time to review your prospect and determine what might interest them:
- Helping get traffic to their site?
- Discounts / free access to your product?
- Paying them…?
Here’s a few I came up with when pitching on behalf of The Blueprint Training.
My name is [YOUR NAME]…nice to meet you.
I’ll get to the point – I just read your article on “Best SEO Trainings” on the [BLOG NAME] blog. I recently launched a deep SEO training and I’d love consideration to be included.
I recently launched a platform called The Blueprint Training – I think its a perfect fit for your article.
Now, I realize how much work it is to go back in and edit an article, so I’m willing to do all of the following:
– Write the section for you, in the same format as on the site
– Promote the article via my Twitter account (I get GREAT engagement)
– Give you complimentary access to the platform to see the quality for yourself
Let me know what you think and if there’s anything else I can do for you.
Enjoy your weekend!
If you can understand value propositioning, you’ll have a lot of success with this tactic.
4. When you need to spread your local footprint
Piggybacking off the previous example, when performing keyword research we found Google displayed completely different SERPs for keywords that all classified what Dr Smood offered.
- Miami organic cafe
- Miami coffee shop
- Miami juice bar
The algorithm is telling us each of these keywords is different — it would be extremely difficult to rank the client’s website for all three.
However, we can use other owned properties to go after the additional keywords in conjunction with our website.
Properties like Yelp allow you to edit titles and optimize your listing just like you would your website.
We can essentially perform “on page” SEO for these properties and get them to rank for valuable keyword searches.
The structure we took with Dr Smood was as follows:
When doing this for your business, be sure to identify all the keyword opportunities available and pay attention to how the SERPs react for each.
Understand which citation pages (Yelp, MenuPages, etc) you have available to rank instead your website for local searches and optimize them as you would your website.
5. When you need to boost e-commerce sales
The SERPs for e-commerce stores are brutally competitive. Not only do you have to compete with massive brands / retailers, but also sites like Amazon and Etsy.
Look, I get it — selling on Amazon isn’t that simple. There’s a ton of regulations and fees that come with the platform.
But these regulations are what’s keeping a lot of larger brands from selling there, aka, there’s an opportunity there.
Amazon accounts for 40% of online retail in the US (and growing rapidly). Not only can you get your Amazon to rank in Google searches, but 90% of sales on the platform come from internal Amazon searches.
In other words, Amazon is its own marketing engine.
While you might take a haircut on your initial sales, you can use Amazon as a customer acquisition channel and optimize the lifetime value to recoup your lost upfront sales.
Here’s how we did it for a small e-commerce client.
Tactic: Radha Beauty Oil
Radha Beauty sells a range of natural oils for skin, hair and general health. Our keyword research found that Amazon listings dominated most of their target keywords.
With clients like this we make sure to track SERP result type, to properly understand what Google wants to rank for target keywords.
Specifically, Amazon listings had the following SERP share:
- First result = 27.3%
- Second result = 40.9%
- Third result = 35.9%
Fortunately, this client was already selling on Amazon. Unfortunately, they had a limited budget. We didn’t have the hours in our retainer to optimize both their e-commerce store and their Amazon store.
This data gave us the firepower to have a conversation with the client that our time would drive more revenue optimizing their Amazon store over their e-commerce platform.
We focused our efforts optimizing their Amazon listings just like we would an e-commerce store:
- Amazon product titles
- Amazon descriptions
- Generating reviews from past customers
- Building links to Amazon store pages
The results were overwhelmingly positive.
If you’re a newer e-commerce brand, an Amazon store gives you the opportunity to outrank giants like Ulta in Google.
6. When the SERPs call for video
Predator Nutrition is an e-commerce site that sells health and fitness supplements. They have their own private label products, but they’re mainly a retailer (meaning they sell other brands as well).
While performing keyword research for them, we found a ton of search volume around people looking for reviews of products they sold.
The SERPs clearly show that searchers prefer to watch videos for “review” searches.
There are a couple ways you can capture these searches:
- Create videos for your YouTube channel reviewing products
- Find and pay an influencer to review products for you
I prefer method #2, as reviews on third-party channels rank better — especially if you’re targeting YouTubers with a large following.
Not only are you adding more branded content in the SERPs, but you’re getting your products reviewed for targeted audiences.
This industry tends to romanticize SEO as a traffic source.
Don’t get me wrong, I love how passionate our community is, but… we have to stop.
We’re trying to build businesses. We can’t fall in love with a single source of traffic (and turn our backs to others).
The internet is constantly changing. We need to adapt along with it.
What do you think?
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Thank you for reading.
This may be of some interest.
If we’re being honest, tweeting about what the world would be like without Twitter is peak 2019. And, yet, here we are, with #InAWorldWithoutTwitter trending on an early Spring Saturday.
The tweets are a mix of genuine and jokes yet most of them all hold a grain of truth in them and reveal the best and worst of Twitter as a platform.
Thank you for reading.