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'Wonder Woman 1984' blasts back with a trailer that's worth the wait

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'Wonder Woman 1984' blasts back with a trailer that's worth the wait

It’s been a long, patience-testing road for Wonder Woman fans. The movie’s sequel was originally slated for Nov. 2019, but it eventually got pushed back to June 2020 due to Warner Bros.’ desire for another summer release.

Still, they say good things come to those who wait, and we finally have some footage! The trailer for Wonder Woman 1984, which sees the alliterative Amazonian facing off against Cheetah during the Cold War, is every bit as epic as we could have hoped.

Is it June yet? Read more…

More about Dc, Wonder Woman, Gal Gadot, Wonder Woman 1984, and Entertainment

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I Need Your Help With Ubersuggest

This may be of some interest.

It’s been more than a year since I launched the “new”
Ubersuggest.

And over the last 12 months, I have made a lot of progress.

Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features.

If you haven’t played with Ubersuggest in the past few months, give it a try. Type in a URL or a keyword and click around.

The reason I am asking you to give it a try is that I need your help to determine what I should develop next so I can help you improve your traffic and rankings even more.

But before we get into that, let me first tell you what I am releasing in the next few months.

Upcoming features

So, let’s break it down by section as I am making a lot of
small changes that should not only improve the data, but also the usability of
the product.

Funny enough, there will be changes to every section of the
tool.

Keyword research

Over the next month, the keyword overview is going to change in which I will start to tell you demographic data. You’ll see what percentage of the searches are done by males or females as well as the average age range of a searcher.

You’ll also see what portion of the clicks for any given keyword go to SEO results, ads, or result in no clicks.

I am also going to break searches down by mobile versus
desktop.

More accurate data

Another big change that is happening, and this one won’t be
visual, is all of the data will become much more accurate.

From traffic estimations for a domain, to even keywords,
you’ll start seeing a more accurate database.

For example, when I look at all of the keywords
neilpatel.com ranks for, a lot of them are junk keywords that don’t drive much
traffic.

Sure, the report still provides value as a lot of the keywords are good and can provide good SEO insights, but with more accurate data it should make your job easier.

New backlinking data

Another feature that I am excited about is the new backlink charts.

I’m adding historical link data over time as well as a
snapshot of daily new and lost links.

In addition to that, you’ll start seeing more data on anchor text or link distribution.

Alerts

A huge problem with Ubersuggest is that you have to continually come back to get value. In the next month or so, you will start seeing email alerts that will tell you what’s happening with your site and what you should fix.

The overall purpose is for you to not have to come to
Ubersuggest to figure out what you need to fix.

Usability fixes

The biggest problem with Ubersuggest is people don’t know
what to do with the data or how to improve their rankings.

This will be fixed in the upcoming months.

From an education center and demos to tutorials and more, we are creating a guided path so you can see better gains in your search traffic.

Alright, so now that you know what I am working on, I now need your help to figure out what I should do next.

Where do you want me to take Ubersuggest?

I have a few options for you, but I am not sure what you
want me to do with the tool.

Sure, I know you want more free features and I will do that,
but what’s going to provide you with the biggest gains?

Here are some options…

  1. Automated SEO – would you like me to focus my efforts on automating your SEO? All you would have to do is add a javascript to your site like Google Analytics and it would automate 40 to 50% of your SEO tasks. It would even adjust your code for you automatically no matter what CMS you use. Again, it would ONLY automate 50% or so of your tasks, I can’t automate all 100%… yet.
  2. Ad management – do you want an easy to use ad management system? From Facebook and Google to even smaller sites like Quora, there are tons of ad opportunities. I could create an easy to use system that helps you find all of the ad opportunities and optimize/manage them for you in an automated way.
  3. Free email marketing – I know there are tools like Mailchimp that are great, but what if I made it so you can send an unlimited amount of emails to an unlimited number of contacts for free?
  4. Chrome extension – what if I took extensions out there from tools like Moz, Ahrefs, Keywords Everywhere, and SEMrush and combined the best features and made it free?
  5. Or do you have any better ideas? I am open to anything.

Conclusion

I can take Ubersuggest in many different directions. There isn’t really a right or wrong approach and, wherever I take it, I will make sure that the product is still really easy to use.

The question is, what do you want me to focus on first?

That’s all that matters in the grand scheme of things because I am building this for you.

So, if you can, leave a comment below letting me know where you want me to take Ubersuggest. It can be one of the options above, or if you have a better idea, I am open to that as well.

The post I Need Your Help With Ubersuggest appeared first on Neil Patel.

Thank you for reading.

A ratchet with leverage

This may be of some interest.

That’s something worth building.

Electricity is a ratchet with leverage. Once communities have access to a little electricity, a solar lantern, say, they quickly discover that they want/need more electricity. The productivity increases create more income which gives them more money to buy more electricity. The leverage that this productivity and income give them (combined with the actual power at their disposal) creates a one-way route toward the future.

The same thinking applies to a personal career.

The first speech you’ll give will be difficult. The tenth one will be easier. Each speech, well-delivered, creates more demand for more speeches. Each speech given gives you more leverage to give better speeches. Better speeches create more demand…

This is the opposite of shoplifting. Shoplifting isn’t a ratchet. The system actually pushes back harder and harder the more you do it. And it has no leverage.

Some businesses work at scale because they’re ratchets (they cause motion in one direction) and they’re able to reinvest from that ratchet to create more leverage. Amazon is certainly the most shining example of this simple process.

But it can also work for the local university. A little learning creates demand for more learning. Useful degrees as a label for effort offer leverage to those that receive them, and the demand for more learning and more leverage gives the university resources to expand and do it even more.

When in doubt, look for the ratchet and look for leverage.

PS A new episode of my podcast Akimbo is out this week. I think it’s an episode worth checking out.

Thank you for reading.

Get Heroic Results from B2B Influencer Marketing with Advice from Ashley Zeckman #CMWorld

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Ashley Zeckman Presents at CMWorld 2019

Ashley Zeckman Presents at CMWorld 2019

B2B content marketers have faced many epic foes over the last few years. There’s the nefarious Content Shock, the demoralizing Facebook Algorithm, and the destructive Google Search Update. We have battled them all and continued to thrive.

But now we face our most fearsome foe: The Dreaded Trust Gap.

Less than half of consumers trust brands. Seventy-one percent of buyers are turned off by overly sales-y content. Buyers increasingly prefer content from industry influencers rather than brands.

It’s a daunting problem that needs a bold solution: The Guardians of Content!

In her Content Marketing World 2019 presentation, our very own Director of Digital Strategy Ashley Zeckman explained how B2B content marketers can initiate and scale up a heroic influencer content program of their own. Here are a few key takeaways.

Three Common B2B Influncer Pitfalls

If you’re just getting started with B2B influencer marketing, there are easy mistakes to make. Most of them come from trying to emulate the B2C model: Transactional, glorified sponsorship rather than content co-creation. Here are Ashley’s three most common pitfalls and how to avoid them:

#1: A Disconnected Approach

Say you have a hole in your editorial calendar, so you ask an influencer for an interview. Then you need some quotes for an infographic, so you ask a few others for a nugget of wisdom. Then you reach out on social media to a couple of folks you admire. Then you ask a different set of influencers for quotes for an eBook…

You get the picture. Instead of a strategic campaign that can build into something bigger, you have a ton of one-offs. It’s inefficient. It’s inconsistent for your audience and for the influencers you’re courting.

Instead, Ashley says, aim for a strategic, connected approach. Plan in advance which topics you’re covering, which influencers you want to include, how you’ll use the content, and your plans for repurposing.

#2: Transactional Relationships

There are two ways that influencer relationships can get too transactional. The first is asking too much too quickly, while offering nothing of value in return. Imagine you got an email from a stranger asking you to help them move. Would you do it?

Now imagine an email from a friend asking for that help, and promising pizza and beer? Relationships matter. Take time to honor your influencers, follow them on social media, promote them and their work. Help them succeed, then start with a small ask, like a sound bite for a blog post.

The second way relationships can be too transactional is more literal. If you only work with paid influencers who promote content you wrote… well, that’s more endorsement than influencer content, and it can be less likely to find an enthusiastic audience.

While you may financially compensate some influencers, Ashley says, the emphasis should always be on content co-creation. You want influencers to feel ownership of the finished product – they’ll be much more likely to promote something they’re excited to have made.

#3: Lack of Measurement

Like any other marketing tactic, influencer marketing should be able to prove its worth. Many marketers fail to build in measurement at the beginning, and end up with nothing but vanity metrics to show.

It’s important to plan for measurement before you start. Lay the groundwork for the KPIs you plan to meet, and the metrics you’ll use to show progress. And don’t forget to set benchmarks!

Here are a few of Ashley’s sample KPIs:

Planning Content and Assembling Your Heroes

Keeping those pitfalls in mind, here’s how Ashley recommends designing and implementing an influencer program.

First, determine your topical focus. The topics you plan to cover should hit the intersection of your business priorities, search demand, and influencer expertise. It shouldn’t be too tied to your products and solutions. Think more about what you want your brand to be known for.

Use the same tools you use for content research to find the key terms where there is audience demand and competitor whitespace as well.

With topics in hand, you can start identifying your influencer mix:

You’re not looking for just the people with the largest audience. Instead, focus on people who are respected in their fields, shared interest in your topics, and the ability to actually move people to engage.

It’s also important, says Ashley, to find influencers who fit your content type. If it’s an audio or video asset, look for folks who have demonstrated a willingness an ability to provide that type of content. Beyond that, influencers should be reputable, practical, with real-life experience to draw from.

When you reach out to these influencers, remember to give before you ask:

The nurturing process helps prove your own credibility to influencers, showing you’re a trustworthy partner, and hopefully sparking interest in co-creating awesome content.

The Adventure Continues (and Continues, and Continues)

The ultimate goal of your influencer outreach and nurturing should be a connected universe of content (much like Marvel’s cinematic universe). Who would assemble a hero team and disband them after one adventure? Continue nurturing relationships with your influencers and encourage them to acknowledge and support each other, too. The goal is to develop a community of folks who are always up for another mission to save the world from boring B2B content.

Ready for a heroic influencer marketing success story? See how Alcatel-Lucent drove 6-figure leads with their campaign. Looking for more insights out of CMWorld 2019? Check out these other posts featuring several of this year’s speakers:

The post Get Heroic Results from B2B Influencer Marketing with Advice from Ashley Zeckman #CMWorld appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

How to Generate More Traffic with Google’s New Features

This may be of some interest.

google my business

You’re probably already familiar with Google My Business.

If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google.

backyard bowl

That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above.

Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

acai bowl

What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you.

Best of all, very few marketers are even leveraging these features.

Welcome Offers

What’s one of the easiest ways to generate more sales?

By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales.

Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers.

By following your business, they can get first-time deals and always keep in touch to see when new deals are posted.

offers

Not only will this bring you new customers but also repeat customers because people will be notified every time you have new deals.

To set up a welcome offer, open your Google My Business app and tap on your profile. Under “Turn followers into customers,” click on ‘Create Welcome Offer’ and hit ‘Create.’

You can enter the following information in your offer:

  • Title (30% off oil changes)
  • Description
  • Coupon Code (Optional)
  • Terms and Conditions (Optional)
  • Website (Optional)

Once finished, you can preview your message and publish. For notifications on new followers, and editing or deleting offers, you can read more on Google Support.

Generate leads in just a few clicks

Google is now adding a “Request a Quote” button in your business listing which was discovered by Joy Hawkins and can also be seen on mobile when searching branded terms.

request quote

This is happening with businesses that have the Google My Business messaging feature on.

To enable messaging, open the Google My Business app and go to your listing.

mobile 2

Navigate to Customers -> Messages and turn on!

moble 1

People will now be able to ask for quotes on cars, insurance, and pretty much any service out there.

You can even review these quotes and reply to them within the Google My Business App and connect with your customers easily for a quick sale.

Make sure you claim your URL

Businesses can now claim a Short Name and URL for their listing.

If you haven’t claimed your URL, make sure you do so before it gets taken by someone else.

Don’t get too crazy though as you can only change your short name three times per year. You can enable this by navigating to your locations page, click “Info” on the left-hand side, and see “add short name”.

short name

You may not think this is a big deal, but if you have used Google My Business before, then you know it’s not easy to share your profile on business cards, emails, and text messages without posting a huge URL.

With short names, your landing page will show as g.page/businessname and can be easily shared.

A business can choose a name between 5 and 32 characters and it can contain the business name, location, and more. People can still flag a name for impersonating another business or if the name is offensive, fake, spammy, or contains inappropriate terms.

So, remember not to violate any policies with your name.

I recommend doing this as it will make it easier for your customers to refer back to your profile where they can read updates, post, make reservations, read/write reviews, and more!

And eventually, people will be able to search short names in Google Maps to find the businesses they love.

Google Assistant

Google is now letting customers order food from restaurants and stores via Google Assistant, which is delivered through DoorDash, Postmates, Delivery.com, Slice, ChowNow, and Zuppler, with other partners possibly coming soon.

naab med

Users can click on Order Now on the listing and can choose pick-up or delivery and if they want to order ASAP or schedule for later. Payment happens through the default payment on Google Pay. If they do not have one, they will be able to add credit card information through this too.

Additionally, customers can order food by using Google Assistant by saying “Okay Google, order food from [restaurant].” If the user has ordered before, it will let them see past orders.

naab

Updating your menu online, as well as delivery service carriers and their apps will help get you started on this.

You’ll want to make sure your menus are consistent through all your service carriers to get the best orders to your hungry customers.

And of course, I know there is a good chance you don’t have a restaurant or aren’t in the food delivery business, but expect to see more ways Google My Business gets integrated with Google Assistant.

It’s better to be early than late.

And speaking of food, Google has also added the popular dish tab on your menu which features images and menu items that people love the most.

pop dish

This scans reviews and images on your Google My Business profile to find the most commonly mentioned dish and adds it to your popular dish tab. Of course, if anything is wrong, you can suggest edits to these.

This helps if there are dishes without names, wrong names, or typos can be fixed.

Auto-generated posts based on reviews

Look, you are busy, but you have no choice but to create content.

Google has given you easier ways to generate posts… in essence, they are now creating auto-generated posts for you.

These recommended posts are suggested through customer reviews on your Google My Business profile and are similar to their Small Thanks program, which tried to get you to highlight reviews given by previous customers on social media and even being able to print it out and display it on your business walls.

You are probably wondering why should you use it, right?

This helps keep people engaged in your profile if you haven’t posted on Google My Business in a while and gives you fast and easy publishing. It even gives you options to customize backgrounds with images and colors.

suggest post

This will pop up on your Google My Business dashboard and all you have to do is hit “Create this post”.

There’s no real way to pick other reviews for Suggested Posts, but you are always welcome to create your own. This is just a simple feature created to help engage your audience more.

Boost your conversions by controlling your images

Businesses can now set a preferred profile cover photo in your image carousel and have a place for logos at the top-right of your profile next to the business name.

This is an additional feature to the regular NAP (Name, Address, Phone Number) as well as business hours and will be prominently featured.

images

You can easily create offline material

Google is launching a website where businesses can order and get custom promotional items such as stickers and posters to advertise their business. This is in hopes that it will entice customers to follow places on your profile, add reviews, and create bookings.

You can even order signs like ‘follow us on Google’ and more for free (one shipment per location).

stickers

For posters, you can use the editor to create your own type of poster that can be downloaded and easily printed by yourself or a local printing company. If posters aren’t your cup of tea, you can even share these on social media.

posters

This is currently free as it is a downloadable offer, but you may want to pay to have someone print this out in poster size or as stickers to put on your business windows.

Just think of it this way, people put Yelp signage everywhere because it works. Chances are, it will work on Google as well.

Place Topics

Google launched Place Topics which uses data based on reviews to help give information on what previous customers think about your business.

place top reviews

This can help users see themes of reviews at a glance for businesses and it’s all automated.

It’s kind of like a tag cloud.

This does mean that you cannot generate these yourselves or edit them. So, if you don’t have one, you may not have enough reviews.

Also, if you have a negative one, there’s potentially no way of removing this unless you get the review removed. So, make sure your happy customers are leaving reviews is very important.

Possibly entice them with a 10% discount the next time they come… assuming you aren’t breaking any policy guidelines.

Q&A Auto-Suggest Answers

This feature that Google updated uses previous answers to questions and Google My Business Reviews to answer new questions on the spot. As you start writing the question, different answers start to pop up to give you the best match.

instant qa

So how can you make sure people get the most accurate answer?

Similar to place topics, encouraging your customers to leave detailed reviews of their experience really helps. The more detailed the review is, the better the question gets answered.

Of course, people who are searching for answers can potentially see negative reviews such as prices are too high, service takes long, very long waits on weekends, and more.

In other words, always encourage positive reviews from your loyal customers.

Conclusion

If you haven’t used Google My Business before, you should check it out. With their updates and new features, it is now easier to generate sales and collect leads.

In the future, you’ll see a much deeper integration between Google My Business and Google Assistant. This is going to be important as 50% of the searches will soon by voice searches according to ComScore.

Make sure you are leveraging all of these features and releases Google is launching because it doesn’t cost you money and if you get in early enough, you’ll have an advantage over your competition.

So are you using Google My Business to it’s fullest extent?

The post How to Generate More Traffic with Google’s New Features appeared first on Neil Patel.

Thank you for reading.

White people are tired of dealing with politics on social media

This may be of some interest.

TwitterFacebook

We’re more than a year away from the 2020 presidential election, and some U.S. social media users already want to hit the snooze button on politics.

A new survey from the Pew Research Center found that 46 percent of U.S. social media users feel “worn out” by politics on social media. That’s a 9 percent increase from 2016. 

Pew asked 4,200 U.S. adults in June how they felt about about political discussions on social media. Thirty-eight percent said they “don’t feel strongly” about seeing politics in their feeds, while only 15 percent said they liked it, a 5 percent decrease from 2016. 

This is pretty bad news. The fact that seeing politics online is wearing us down could make us less likely to engage politically, which is absolutely crucial with upcoming elections and life-and-death political issues plaguing the country. Read more…

More about Social Media, Tech, Politics, and Activism

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3 ways to deal with conflict more productively

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Sometimes, a conflict requires you to solve an internal conflict. This trainer gives advice on 3 productive tips to do so.

When you think of conflict, what comes to mind? Is it something that you try to avoid? Something you dread? Do you associate it with words like ‘somebody gets hurt’ or ‘fighting’?

Read Full Story

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Gritty surprises kid with custom Gritty prosthetic leg

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TwitterFacebook

Gritty is so many things, but above all, he’s a big hairy piece of joy.

On Tuesday, Gritty, the legendary Philadelphia Flyers mascot, surprised 7-year-old fan Caiden O’Rourke at Shriners Hospital for Children in Philadelphia. Gritty was there to deliver a custom Gritty-themed prosthetic leg to Caiden, who was born with a rare orthopedic condition that requires him to use two prosthetic legs.

Caiden, whose birthday is in a week, seemed thrilled to receive it. Look at his face.

SURPRISE: @GrittyNHL surprises 7 y/o fan Caiden O’Rourke at @shrinersphilly who just got a new custom Gritty prosthetic leg this morning. Look at his face! @6abc pic.twitter.com/jPMqtUVZ7x

— Jeannette Reyes (@6abcJeannette) June 25, 2019 Read more…

More about Viral Videos, Social Media, Gritty, Culture, and Web Culture

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Hands on the wheel with Tesla's new in-car racing video game

This may be of some interest.

TwitterFacebook

Why not play a game while sitting and waiting for your electric vehicle to charge up? No, not on your phone. That’d be too easy. Instead, you can now use the very car you’re sitting in — well, if it’s a Tesla.

Tesla’s Easter egg drawer full of video games housed in the main touchscreen is bursting with new additions, including a kart racing game from Vector Unit made just for Tesla. A new bottom menu on the main screen now includes an Arcade button for direct access to the games menuBeach Buggy Racing 2’s Tesla Edition takes drivers on 22 beach-themed tracks. The new game is rolling out to Tesla Model S, X, and 3 owners this week. Read more…

More about Tesla, Video Games, Tech, Gaming, and Transportation

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Instagram Pushes IGTV Growth With Horizontal Video

This may be of some interest.

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David […]

The post Instagram Pushes IGTV Growth With Horizontal Video appeared first on Social Media Marketing | Social Media Examiner.

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