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17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond

This may be of some interest.

Smiling Woman at Computer Image

Smiling Woman at Computer Image

Virtual marketing conferences offer a wealth of benefits to marketers looking to learn and increase brand awareness, and in the current crisis they represent the only event opportunities for marketers.

How do you go about finding events that match your business and B2B marketing needs, however?

With in-person marketing events not likely until well into 2021, more virtual events than ever taking place, making it harder than ever to find the ones that can best help build your business, expand your communication opportunities, and offer the most relevant new industry education from top marketing industry experts.

MarTech Today Chart

Marketers are getting more out of virtual events, too — with 75 percent in a recent survey saying they were satisfied with their virtual event experiences. Online events also hold their own unique advantages.

“Bringing events online has its downsides, naturally — there’s no substitute for personally meeting and interacting with all the valuable contacts attending a conference — but there are some key advantages,” Amanda Bulat, senior content marketing manager at LinkedIn Sales & Marketing Solutions recently observed.

“Virtual events are easier for people to attend (with no geographic restrictions), less resource-intensive to host, and can make it easier to capture lead gen info,” she added.

Expanding on our previous listing of “8 Virtual SEO Conferences for B2B Marketers,” for summer 2020 and beyond we’ve gathered together a collection of some of the top virtual marketing events, and we’re happy to present the list here, in chronological order.

Virtual Marketing Conferences For Summer 2020 & Beyond

Adobe Experience Makers Live — #ExperienceMakersLive
When: July 22-23, 2020
Theme: Digital Experiences
About: Adobe* Experience Makers Live is focused on creating long-term business success through inclusive digital experiences, featuring speakers including author Dr. Brené Brown, Microsoft’s Shelley Bransten, Forrester’s Joana de Quintanilha, and Adobe’s Marissa Dacay.

ContentTECH Summit — #ContentTECH
When: August 10-12, 2020
Theme: Content Marketing
About: ContentTECH Summit explores the ever-increasing importance of content marketing to create, manage, deliver and scale enterprise content and provide customers with better digital experiences, and features top speakers such as Mastercard Worldwide’s Wendy Richardson, author Alan Zweibel, and our own CEO Lee Odden.

Digital Summit At Home — #DSatHome
When: August 11-13, 2020
Theme: Digital Marketing
About: Digital Summit At Home examines digital marketing in over 30 virtual sessions, and features top speakers such as author Seth Godin, LinkedIn’s* Ty Heath, and our own senior director of digital strategy Ashley Zeckman.

IABC MN Convergence Summit — #IABCMN
When: August 12-13, 2020
Theme: Business Communications
About: IABC MN Convergence Summit weaves together business and academic experts to learn how to overcome today’s business communication challenges and explore how to build reputation, connect with audiences, and influence stakeholders, and features speakers such as Best Buy’s Andy Gorski, Deluxe Corporation’s Devon Block, along with our CEO Lee Odden who will present “In Search of Trust: How Authentic Content Drives Customer Experience.”

INBOUND 2020 — #INBOUND2020
When: September 22-23, 2020
Theme: Marketing & Sales
About: INBOUND 2020 presents some of the biggest names and brightest minds in sales and marketing and other industries, and offers speakers from firms including Intuit, HubSpot and others.

AI Summit Silicon Valley — #AISummit
When: September 30-October 1, 2020
Theme: Artificial Intelligence (AI)
About: The Virtual AI Summit Silicon Valley 2020 presents all things artificial intelligence for business marketers, and includes leading speakers from Google, Lyft, Boeing, Lenovo and more.

2020 B2B Next Conference & Exhibition — #B2BNext
When: September 29-30, 2020
Theme: Marketing & Sales
About: The 2020 B2B Next Conference & Exhibition explores the digital-first B2B economy with a focus on collaboration in eCommerce, and features top speakers including Grainger CEO D.G. Macpherson, Graybar CEO Kathy Mazzarella, RBC Capital Markets’ Marketing Manager Mark Mahaney and others.

Advertising Week Virtual — #AW2020
When: September 29-October 8, 2020
Theme: Marketing & Sales
About: Advertising Week Virtual serves as a worldwide gathering of marketing, advertising, technology and brand professionals, offering major speakers including Google VP of Marketing, EMEA Yonca Dervisoglu, SNAP VP of Diversity, Equity & Inclusion Baroness Oona King, Interpublic Group CEO Michael Roth and others, for eight days and six global markets filled with unlimited ideas.

Fast Co. Innovation Festival — #FCFestival
When: October 5-9, 2020
Theme: Innovation
About: The Fast Co. Innovation Festival offers business inspiration by leaders making a difference through technology and creativity, with a powerful slate of global speakers to be announced.

MarTech — #MarTechConf
When: October 6-8, 2020
Theme: MarTech
About: Martech Conference focuses on actionable tactics in marketing technology for solving marketing problems, with top speakers to be announced.

Content Marketing World — #CMWorld
When: October 13-16, 2020
Theme: Content Marketing
About: Content Marketing World conference and expo explores the best in content marketing to grow your business and inspire your audience, featuring top speakers including Beverly Jackson of Activision Blizzard, Jay Baer of Convince & Convert, MJ DePalma of Microsoft Advertising, and others.

ANA 2020 Masters of Marketing Conference — #ANA
When: October 21-23, 2020
Theme: B2B Marketing
The Association of National Advertisers’s 2020 ANA Masters of Marketing Conference is set to examine brand marketing practices related to digital and social, and to help brands and businesses navigate these difficult times and drive sustained success, with a lineup of speakers to be announced.

B2B Sales and Marketing Exchange — #B2BSMX
When: October 26-28, 2020
Theme: Marketing & Sales
About: B2B Sales and Marketing Exchange Online Experience brings together thought leaders in ABM, revenue marketing and demand generation, including top speakers to be announced.

Sitecore Symposium 2020 — #SitecoreSYM
When: October 26-28, 2020
Theme: Marketing Automation
About: B2B marketers looking to explore the marketing automation landscape can attend Sitecore Symposium 2020 and learn the next generation of strategies and tactics, with a lineup of major speakers to be announced.

Brand ManageCamp — #BMC2020
When: October 27-29, 2020
Theme: Brand Management
About: Brand ManageCamp’s conference explores the insights, tools, strategy and leadership inspiration to drive new brand growth, featuring a lineup a speakers including Joe Pulizzi of the Content Marketing Institute, author Shep Hyken, author Carla Johnson, and others.

MarketingProfs B2B Forum — #MPB2B
When:November 3-6, 2020
Theme: B2B Marketing
About: At MarketingProfs B2B Forum top leaders, innovators, and people who make things happen gather to share their secrets to success, with a stellar lineup of speakers to be including keynotes by author David Meerman Scott, author April Dunford, and writer and comedian Sarah Cooper.

Dreamforce 2020 — #DF20
When: November 9-12, 2020
Theme: Customer Relationship Management (CRM)
About: Dreamforce brings together the Salesforce community of thought leaders and industry pioneers for education and inspiration, and with over 2,700 sessions its one of the latest business conferences. Look for speakers to be announced in the lead-up to the event, and also check out Dreamforce’s virtual Leading Through Change series.

Gear Up Your 2020 Virtual Marketing Events

via GIPHY

We hope you’ve found a number of new and exciting virtual events to attend on our list to make the most of the rest of 2020, and that the learning you’ll experience from either these virtual conferences or the many others available will help you achieve new levels of B2B marketing success this year and beyond.

If you’re also considering hosting a virtual event of your own, check out “Boost Your Virtual Event By Taking These Actions Before, During, and After,” by Kylee Lessard, associate product marketing manager of LinkedIn Pages & Elevate at LinkedIn.

At TopRank Marketing we’ve explored the power of events both virtual and in-person for B2B marketers, especially those who incorporate influencer marketing, in a number of articles, and here are five to help you get the most from your virtual 2020 marketing events:

* Adobe and LinkedIn are TopRank Marketing clients.

The post 17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

MozCon Virtual 2020: Top Takeaways from Day One

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Posted by cheryldraper

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again.

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different.

Let’s get to it.

Sarah Bird — Welcome & State of the Industry

It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry.

Sarah also laid out her thoughts on major SEO trends for 2020.

In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together.

We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days.

Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights.

Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

Expert Insights

  • Create original research
  • Write books
  • Share novel ideas

Take a stand

  • Have a strong opinion
  • Don’t shy away from controversy
  • Inspire others

Build a personal brand

  • Have a social following
  • Be cited by others
  • Be influential

This presentation was 163 slides of actionable insights. It’s definitely one that we’ll have to watch a few times over!

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns

Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic.

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”.

Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies.

How we talk about campaigns:

How campaigns actually perform:



Aira put out a state of digital PR study and found that most campaigns only got between one and 20 links. When Shannon broke down the numbers for Aira, they were consistent: about 17 links were gained per campaign!

What do we do about this? Shannon challenged us to take as much time looking into what didn’t work as we do looking into what did work.

Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

Her parting strategy:

  1. Take off the pressure of “virality” and focus on steady performers and fails.
  2. Realize that steady performers can consistently impact weighty SEO KPIs.
  3. Use the success matrix to review campaigns and catch trends early.

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google

Wow! Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data.

When it comes to determining the success of your “brand,” the numbers aren’t straightforward. There are a lot of data points to take into consideration. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride.

Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Thankfully, at the end of his presentation, Robin laid out step-by-step instructions on how he collected, compiled, and analyzed all of this data.

Alexis Sanders — The Science of Seeking Your Customer

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people.

Alexis took us through four questions we should try to answer when defining our audience:

  1. What’s the key information?
  2. What are they like at their core?
  3. How do they choose products?
  4. What’s their relationship with technology?

She even provided a list of free and paid resources that anyone can use to collect this information.

Alexis also explained that audience research is not something that happens only once (at the beginning of a campaign), but instead should inform the entire customer journey.

Her parting words encouraged us to learn fast and become in-tune with the constant change, instead of always trying to guess correctly!

Phillip Nottingham — How to Build a Global Brand Without a Global Budget

The marketing funnel is broken, we all know that. But if we aren’t focusing on getting people to work down a funnel, what are we working towards? Building our brand. Right. Well, how do we go about doing that?

Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.” The first step was to stop calling it brand awareness and instead call it brand affinity.

Building an affinity to a brand means spending time with a brand. A KPI that usually gets lost in the mix of impressions, clicks, etc.

In his presentation, Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all 1,170 blogs.

Greg Gifford shared a great summary slide here:

Dr. Pete — Moving Targets: Keywords in Crisis

We were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this year’s conference was unlike any other, his presentation was just as insightful.

Dr. Pete talked all about spotting trends. Nothing about this year could have been predicted. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword.

However, there is still a way to capitalize on these opportunities as we spot them.

Dr. Pete showed us exactly how we can use tools that we’re familiar with, and a few that we might not be familiar with, to spot trends and turn them into opportunities including Google Trends, Pinterest, Twitter search, and even Boing Boing Store.

There were some real gems in this presentation!

Needless to say, Dr. Pete has officially gone nine straight years impressing MozCon.

Francine Rodriguez — Let It Go: How to Embrace Automation and Get Way More Done

2020 has really come out swinging. Francine voiced exactly what we were all thinking: “that’s enough!”

We have enough to worry about, do we really need to keep adding to the list?

When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. There is a solution though: ROBOTS! (Someone call Roger!)

Google is constantly learning, so why not let them leverage their new knowledge?

Francine walked us through the different areas of PPC automation:

  • Bidding
  • Ad copy
  • Smart campaigns
  • Keyword matching

If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. They allow you to import all of your Google Ads right into Microsoft ads so they can start running right away.

Rob Ousbey — A Novel Approach to Scraping Websites

What do we even say about this presentation? Rob is one of a kind.

If you take a look at the #MozCon feed on Twitter, you’ll notice far fewer people live-tweeting — that’s because they were busy taking notes!

Rob showed us how he scrapes websites (including the big G) in seconds using a few lines of code. He walked us through every piece of code needed to scrape G2, Google, and even Google’s Lighthouse tool.

He wrapped it all up by showing off exactly what he did to integrate Lighthouse data into Moz Pro’s SERP analysis.

Again, this is going to be one of those presentations that you have to rewatch multiple times. Or maybe even at half-speed!

Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to Distribution

We closed out day one with the Coolest of Cool.

Ross came in hot with some Disney references to make us think.

Disney movies — where do the storylines usually come from? Other stories!

In recent years we’ve seen Disney “revise” their previous movies to make them fit today’s world. And actually, some of the original Disney movies were “remixes” of Shakespeare’s plays.

Ross loves his four Rs (revise, remix, remove, redirect), and this year he gave us even more actionable plans.

This closing session really encouraged us to put on our “Sherlock Homeboy” hat and get curious about what others are doing, and how we can do it better.

A few places to find inspiration for innovation that Ross mentioned:

  • Your favorite website’s site map
  • Wayback machine for industry leaders’ sites
  • Wikipedia

There’s so much to do

For now, we’re calling it a day and getting some rest because we get to do it all again tomorrow!

If you want to access the speaker slides, you can sign in with your Moz Community credentials and download them on this page.

If you did join us today, what was your favorite session? Your biggest takeaway? We can’t wait to see you tomorrow!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

The MozCon Virtual 2020 Final Agenda

This may be of some interest.

Posted by cheryldraper

We’re just about a month out from this year’s MozCon and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa.

On July 14th & 15th, we’ll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking, and some of the industry’s top speakers, you’re in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you’ll access incredible marketing thought leadership at an unheard-of price:

Nab my ticket and video bundle for $129

And remember, this is a great opportunity for our friends around the world and those who aren’t able to travel to experience the MozCon magic live! If this will be your first time attending, we’d love to hear what talk you’re most excited for in the comments(All talk times are in Pacific, so keep that in mind when planning your day! We promise we won’t judge if you’re watching in your jammies.)

Read on to see what your favorite industry leaders are speaking on this year!


Tuesday, July 14th


8:30am – Networking

Open time for attendees to connect with other attendees and MozCon partners.

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry

Sarah Bird, CEO of Moz

Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year’s virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.

9:25am – Keynote – Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy Crestodina, Co-founder and CMO, Orbit Media

Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns

Shannon McGuirk, Head of PR & Content, Aira

In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she’ll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google

Robin Lord, Consultant, Distilled

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.

11:15am – Stream 1 – How to Build a Global Brand Without a Global Budget

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd.

As funnel-based marketing becomes less effective and harder to measure, “building a brand” is frequently touted as the panacea for all marketer’s woes. But it’s unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn’t realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.

11:15am – Stream 2 – The Science of Seeking Your Customer

Alexis Sanders, Senior SEO Account Manager, Merkle

Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.

12:10pm – Birds of a Feather discussion groups

Connect and chat with like-minded marketers on a wide range of digital marketing topics!

12:55pm – Keynote – Moving Targets: Keywords in Crisis

Dr. Peter J. Meyers, Marketing Scientist, Moz

Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

1:45pm – Stream 1 – A Novel Approach to Scraping SEO Data

Rob Ousbey, VP Product, Moz

Throughout a decade in SEO consulting, Rob needed to extract data from websites on many an occasion. Often this was at scale from sites that didn’t have an API or export feature, or on sites that required some kind of authentication. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless.

He found a technique that helped immensely, particularly when traditional tools couldn’t do the job — but hadn’t seen anyone using the same approach. In this very tactical session, Rob will walk through the steps he’s used to extract data from all sorts of sites, from small fry to the giants, and give you the tools and knowledge to do the same.

1:45pm – Stream 2 – Let It Go: How to Embrace Automation and Get Way More Done

Francine Rodriguez, Manager of Customer Success, WordStream

Let the robot uprising begin! We’ve all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don’t get tired or overwhelmed by their to-do lists, and they’re ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you’ll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.

2:35pm – Keynote – Designing a Content Engine: Going from Ideation to Creation to Distribution

Ross Simmonds, CEO, Foundation

What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.

3:30pm – Networking

Open time for attendees to connect with other attendees and MozCon partners.

4:30pm — Day One is in the books!


Wednesday, July 15th


8:30am – Networking

Open time for attendees to connect with other attendees and MozCon partners.

9:00am – Welcome to Day Two!

Cyrus Shepard, emcee

9:10am – Keynote – Accessible Machine Learning Workflows for SEOs

Britney Muller, Senior SEO Scientist, Moz

“Machine learning” and “automation” aren’t words SEOs need to fear. Machine learning enthusiast and ambassador of technical SEO Britney Muller shares a series of workflows intended for any SEO to access and use in their everyday work — no intimidation required.

9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve

Izzi Smith, Technical SEO Analyst, Ryte

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we’re greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!

9:55am – Stream 2 – How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem

Flavilla Fongang, Brand Strategist, 3 Colours Rule

Too many marketers serve their clients the bare minimum of what’s expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand’s ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what’s expected to serve your clients well.

10:50am – Stream 1 – How to Promote Your Content Like a Boss

Brian Dean, Founder, Backlinko

Creating content is easy. But getting people to see your content? That’s a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

10:50am – Stream 2 – Google My Business: Battling Bad Info & Safeguarding Your Search Strategy

Joy Hawkins, Owner, Sterling Sky Inc.

What’s the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, bad info can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.

11:45am – Birds of a Feather discussion groups

Connect and chat with like-minded marketers on a wide range of digital marketing topics!

12:10pm – Keynote – Runtime: The 3-Ring Circus of Technical SEO

Michael King, Managing Director, iPullRank

Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn’t know about SEO. This year, he’s back to share the hottest technical tactics to up-level your efforts, plus the case studies and data that should be guiding your decisions.

1:25pm – Stream 1 – Everyday Automation for Marketers

David Sottimano, Independent Marketing Consultant, Opensource.org

As a general rule, we shouldn’t be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn’t usually a marketer’s forte. In this session, you’ll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.

1:25pm – Stream 2 – Red Flags: Use a Discovery Process to Go from Red Flags to Green Lights

Dana DiTomaso, President and Partner, Kick Point

Ever get a few months into working with a new client and you’re thinking “if only we’d known…”? Or how about when you start that new job, except you can’t seem to make any forward progress because you’re always mopping up prior mistakes? Running a discovery process at the start of a project — or even as its own project — will help you turn those red flags into green lights.

2:20pm – Stream 1 – Competitive Advantage in a Commoditized Industry

Heather Physioc, Group Connections Director, Discoverability, VMLY&R

SEO isn’t dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland “unique selling propositions” that aren’t unique at all, how can you avoid drowning in the sea of sameness? What are you doing that’s any different from every other SEO firm? In this talk, you’ll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You’ll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.

2:20pm – Stream 1 – I Wanna Be Rich: Making Your Consultancy Profitable

Russ Jones, Principal Search Scientist, Moz

How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn’t guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.

3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss?

Will Reynolds, Founder & Vice President of Innovation, Seer Interactive

CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.

Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.

This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.

4:15pm – Networking

Open time for attendees to connect with other attendees and MozCon partners.

5:15pm – That’s a wrap for MozCon Virtual 2020!


See you there?

Chatting with speakers via Q&A, connecting with peers and potential partners over Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing… we can’t wait to share it with you! 

Yep, I’m going to MozCon Virtual!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.