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TikTok Self-Service Ads: What Marketers Need to Know

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more […]

The post TikTok Self-Service Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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TikTok tests new feature to make it easier to buy stuff you don't need

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If spending all your time aimlessly scrolling through TikTok isn’t enough, you might soon be spending all your money on it too. 

The viral video app confirmed it’s currently testing a new feature that allows some users to add e-commerce links to their content, TechCrunch reports. That also means creators may soon be able to earn some extra cash.

Fabian Bern, founder of Chinese Startup Uplab, posted a tweet on Thursday demonstrating how the feature works. In the video, right underneath the cute little puppy running freely in a panda costume, you can see a link for “Pandaloon Costumes.” A tap brings the user to the creator’s Amazon Page, where they can scroll through and purchase an outfit for their own pup.  Read more…

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