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Posted by timaj100
We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now.
So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts?
Evolving and finding opportunities
There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important.
Learn from others
For one, pay attention to those around you. Learn from your peers and competitors. Some may be sharing: read blogs, watch webinars, consume all you can in your space. But you can uncover even more by doing things like conducting a competitive analysis of other sites, advertising messaging, advertising spend, and content creation.
Learn from yourself and adapt
Pay attention to your own analytics and results closely. Take in what you are seeing and adapt. Have a willingness to branch out and pivot strategy based on what the data is telling you. Again, something that worked before may not be working now, and vice versa.
Always. Be. Testing.
Knowing for sure what is going to work for your business, in your space, and at this particular time is a tough task. So the only way to find out for sure and stay on top of the changing trends is testing. We’re all vulnerable right now — and any time tough circumstances fall on us. Figuring out a new course of action, whether it is macro marketing decisions or micro adjustments, is key.
What to test
It’s easy to sit here and say “test to see what works and go with that”, but that can mean a lot of things. As I tie this back into maximizing your return during tough times, let’s talk about where to start first as you look to elevate your marketing and drive revenue and return.
Too often I see brands being timid in times of crisis. There is something to be said about caution, but testing and learning shouldn’t be a risk — it’s an opportunity.
The reality is, every industry is being affected in different ways in 2020. But challenging times come for us all, and when they do, focus on these few areas first.
Advertising is always one of the first areas I look to when testing. It’s a fantastic testing ground that is often more controlled, and in which it’s easier to identify new, successful opportunities. You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform.
We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran.
For an SMB bike helmet retailer, we focused on creating social media ads during the peak of the pandemic that showcased a single rider as opposed to a group, typically in a more open environment instead of the city. Copy was also shifted to emphasize things like “embrace open space” and alluded to socially distanced riding without explicitly saying.
Due to the economic uncertainty of the time, our client scaled back the budget by nearly 44% in April, contributing to a 43% decrease in overall impression share. Despite this overall decrease, the click-through rate (CTR) increased by 61% in that month, the return on ad spend (ROAS) jumped from 0.25 to 1.34, and overall purchases more than doubled.
We saw similar results in a PPC campaign for a network security client. As many employees began working from home, we needed to position our client as a security solution provider for remote workers. Competition rose during the pandemic, which resulted in higher click costs and, despite increasing the overall ad spend, fewer clicks.
To improve our ads, we updated the copy to speak to users in need of remote security solutions and included free trial messaging. We also moved away from taking users to the homepage, instead directing them to a product-specific landing page that served as a remote worker solution hub. Doing this helped to focus the user’s path of exploration to pages that are more relevant to them at the time versus a homepage where their scope of exploration is wider and less tailored.
Making these adjustments in our paid ad campaigns increased the CTR by 11% and conversions by 31%. And since we were sending users to a more focused landing page and not the homepage, the user’s path to conversion was shortened and the conversion rate increased by 44%.
Use your advertising as a way to learn and inform other marketing efforts. A great example of this is ad copy headlines. Consider A/B testing headlines to see which is more captivating and clickable, and then roll those findings out to title tags on the SEO side of things to see similar benefits there.
Run A/B tests for different aspects of your on-site content. Conversion rate optimization is a powerful tactic. This might mean trying new copy, new design, new imagery, new calls to action, or simply title tags and on-page SEO updates. Really everything on your site, in your emails, or any pieces of content you have created falls into this category. I’m not suggesting overhauling things, but don’t just stick with the tried-and-true when the industry and users are changing around you.
To give you an idea of what testing can do, Portent ran an A/B test for a client to see which of two forms performed better, the original form they had been using or a modified version, which removed non-pertinent information from the top of the form.
Switching to the modified form increased form fills by 6% across all devices and a 14% increase on mobile devices. On top of that, phone calls increased by 22%—all from a simple A/B test.
Experiment with different ideas of what a conversion even is. If sales are down, consider something like driving more email sign-ups as an alternative. It may not be the primary end goal, but can still add value and contribute to your marketing funnel.
If lead form submissions are down, consider driving traffic to a white paper download, or some alternative value-add to the end user. As primary conversion points slow, look for other ways to drive value and build to the future productively.
More specific to the e-commerce space traditionally, testing new and creative promotions and sales may help provide a much needed lift in conversion rates. In today’s space specifically, many customers are experiencing tough times, too. Something as simple as offering a discount, even if it’s a small one, could be what is needed to get them to purchase. You may need to get creative with your promotions to drive people to your site, especially when competition is fierce.
A streaming service client ran a campaign in April when competition in the streaming industry was extremely high. To really stand out against competitors, most of which were offering free trials or adding new content, we needed to take a different approach. We offered to pay someone to do what they were already doing during quarantine—bingeing TV.
This campaign resulted in the site gaining over 1,200 new links and media coverage on various online outlets, driving nearly 154,000 referrals to the site (a 634% increase in referral traffic period over period). Overall, we saw an 86% increase in organic traffic period over period and there were over 343,000 new sessions on the site, more than 83% of which were new users. We also offered an extended free trial during the campaign, resulting in over 650 conversions.
Outside the e-commerce space, find ways to lower the barrier to entry and boost conversion rates in the short term. That might mean pushing traffic to more simplified forms or just asking less of the individual converting. In circumstances like what we are currently experiencing, something is better than nothing.
How to test
The “how” of testing is very easily its own post with many layers to it, from user research to focus groups. For most that are trying to maximize return for their business, that can be overcomplicating things. That said, there are some simple things you can easily do to test smarter and learn quickly.
To start, do your homework. As mentioned before, do competitive research and learn from others. Review the keyword landscape and understand search trends so you can make updates to copy and content intelligently. Know your audience and personas before making updates.
This is essentially taking the guesswork out of it. If you are going to the trouble of testing something new, have research and data to support your hypothesis.
Marketing testing tools come in many different shapes and sizes. There really is something for all situations. Here are a few great tools that can help you accomplish the following:
- Keyword research — Google Keyword Planner, Moz Pro, SEMRush, Ahrefs
- Conversion rate optimization — Optimizely, Google Optimize
- Email marketing tools — HubSpot, MailChimp, Constant Contact
- Heatmapping — Hotjar, CrazyEgg, Lucky Orange
- Landing page testing — Unbounce, Instapage
Hopefully, you’ve been using some of these or your own preferred tools already. Lean into your tools—they will make things easier and help you drive results more quickly.
Set your tests up as scientifically as you can and require statistical significance before drawing conclusions. It’s easy to get impatient and quickly make changes when you see results coming in. But, let the data do the talking and give your tests time to run their course.
Have a testing budget
Remember: this is a test! It’s easy to see results that you don’t want, panic and pull the plug. If you are investing in testing, have a budget that allows for that.
Set clear goals and expectations
Before you start your test, define success. What are you trying to accomplish? Make sure all stakeholders have the same set of expectations for what you are trying to discover and what goals your test supports.
Wrapping it all up
Tough times happen. Many businesses are facing them right now and will likely continue to. Don’t give up hope. Do your research and be nimble. You can find where your biggest pain points are and thoughtfully test solutions.
And remember, testing never ends. It’s an ongoing process in the continuous quest to drive the best results you can.
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This may be of some interest.
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.
To help grab people’s attention in your advertisements, we’ve put together a list of seven ad tips, supported by examples, that’ll help give you ad design ideas to your brand cut through the noise.
Advertisement Design Tips
Read on to learn how to craft creatively refreshing ads that will convert your audience into customers.
1. Stand out from the crowd.
In a world where countless brands fight for a limited amount of attention, the only way your advertisement can grab people’s attention is by being original.
As a marketer, though, it can be tempting to leap onto the latest trend that all your competitors have already pounced on. If everyone else is implementing the latest tip or trick, it must work, right? To captivate an audience, though, you must resist this urge.
Cliches repel attention. They sap your advertisement’s creativity and can’t activate the prefrontal cortex, which is the part of the brain responsible for experiencing emotions. But how exactly do you create an original advertisement? Consider one of Estée Lauder’s print campaigns from the 1960s.
Back then, Estée Lauder’s main competitors like L’Oréal, Revlon, and Helena Rubinstein all ran vibrant, colorful ads in magazines. Every makeup ad was beautiful and rich. But even though they seemed eye-popping at first glance, audiences became accustomed to these types of ads — they all looked the same. They started blending in with each other.
Realizing that no one could differentiate between the brands running full-color makeup ads flooding magazines during that time period anymore, Estée Lauder did something so controversial it was deemed “radical”, “stupid”, and even “ugly”: they ran their ads in sepia.
Estée Lauder’s print advertising move received its fair share of criticism, but they’re ability to be original helped them immediately stand out from the crowd and rake in 25% more responses than their previous color print campaigns.
2. Focus on benefits and not just features.
A feature is an attribute or aspect of your business that distinguishes it from others in the space. Features are important for consumers as they compare providers and make purchasing decisions. However, in advertising, you are often marketing to a wide audience, many of whom may not be familiar with your organization or know they have need for your goods or services.
For this reason, advertising features can be ineffective and overly salesy. The benefits of a product, on the other hand, can be far more persuasive and impressionable to a wide audience.
Tide exhibits this idea well with their Superbowl commercial.
They could have demonstrated the features of their product by showing a dirty shirt becoming clean again.
Instead, they focus on the advantage: clean and crisp shirts.
They even use a bit of humor while calling out this approach as #NotaTideAd.
3. Use humor.
Speaking of humor, it is an effective tool in advertising because it evokes positive emotion.
The best thing advertising can do is make your solutions memorable. The second best thing it can do is associate that memory with positive emotions.
Zola uses this in their wedding website ad. Weddings are already associated with love and happy times, but Zola differentiates their approach by flipping the script on audience expectation with a silly situation.
Instead of imagining somber heartfelt “I dos,” the couple talks through logistics, which Zola can help with.
4. Convey one message — and one message only.
Sometimes, marketers think the more benefits and features they include in their ads, the higher their conversion rate will be. But trying to read a jumbled ad requires a lot of thought and energy, so cramming an ad with a bricks of copy doesn’t actually grab people’s attention. It repels it.
To immediately hook people and persuade them to read the rest of your ad, consider conveying one message per ad. Spotlighting your product or service’s main benefit or feature will make it easy for your audience to understand its value and increase the likelihood of doing business with you because they’ll leave your ad remembering only one message: your product’s or service’s main feature will benefit their lives somehow, someway.
For example, in Citizen’s ad for their Eco-Drive watch, they only use a single line of copy and a simple image to convey their product’s value to their audience — a watch that never needs a battery.
5. Make it visual.
When we were babies, we relied on vision to associate objects with behaviors, like a ball meaning play time. Vision was the only way to learn about the world.
That’s why you can understand visual information in 250 milliseconds and why your visual system activates over 50% of your brain. Visual storytelling is the best way for people to grasp concepts and data easily.
For instance, in LEGO’s ad, they only use two images, a simple lego creation and a shadow of a dinosaur, but you can instantly form a concrete understanding of its core idea — with Legos, you can create anything.
6. Know your market.
You can’t hope to capture your audience’s attention if you don’t know who they are.
Pop Fit is a leggings company that makes apparel for all sizes and body shapes. A good portion of their target audience is women who are rarely represented by models, particularly in the health and wellness space, and have difficulty finding athletic wear. For these women, an ad that shows people who look like them is a show stopper.
7. Leverage hyperbole.
Exaggerating your product’s benefits, in a clever and obvious way, is one of the best methods for slipping some humor into your advertisement, which can capture your audience’s attention and trigger an emotional response from them.
For instance, Nikol’s paper towels obviously can’t turn grapes into raisins, but this ad highlights the product’s absorbent powers in such a clear and artful way, they didn’t need to write a single line of copy.
8. Show, don’t tell.
Showing your audience something is much more engaging and interesting than telling them it. Relying on implication to convey a message is mysterious, making it more fun for your audience to figure out.
For example, in Siemens’ creative ad, they show the benefits of their product by unexpectedly placing their washers and dryers in a library to show you that they’re so quiet, even a librarian wouldn’t need to shush them.
9. Swap connotations.
In relation to food, the word “hot” has multiple meanings: having a high temperature and being spicy. Heinz brilliantly used the connotation of high temperature to highlight the spiciness of their ketchup, and their creative method of communicating the value of their product helped them instantly attract people’s attention.
10. Be authentic.
Planet Fitness is a brand that has long worked to make fitness less scary and more accessible to people, as evidenced by their “judgment-free zone” policies.
Part of that mission means encouraging people to be themselves. True to form, as many of their facilities open with new sanitizing procedures, they released this video ad announcing their policies. In it, Planet Fitness employees dance with inhibition. This fun and authentic ad supports who Planet Fitness is as a company.
11. Turn your ad into a game.
The brain is wired to predict things. It’s an evolutionary trait that allows us to anticipate what’s going to happen next and quickly react to it. That said, advertisements that are predictable only require a shred of thought to understand, so they’re too easy to grasp and, in turn, too boring to engage anyone.
With this in mind, if you can scrap predictability from your advertisements, you force your audience into a deeper level of thinking to digest your message, compelling them to pay more attention to it.
One of the best ways to ensnare your audience attention and get them to interact with your advertisement is by turning it into a game. By framing your advertisement like a game that can be beat, just like Mazda’s ad, above, your audience has the opportunity to earn an intellectual reward if they spend just the right amount of mental energy playing your brand’s game and grasping your advertisement’s message, which is something most people won’t ever pass up.
Canva is one of the premier free design platforms, available on both desktop and via a robust mobile app.
As an online ad maker, Canva provides a large library of pre-designed templates, 1 million stock images, and drag-and-drop design building. It can also integrate with HubSpot so that you can access Canva directly within the CMS.
DesignWizard is another great option with integration capability. With pre-made templates across multiple sizes and dimensions, you’ll find attractive designs for any need — print and digital. Unlike other online ad makers, Design Wizard also offers free easy resizing so you can quickly create across multiple formats with less hassle.
If you’re creating ads for PPC display campaigns, Bannersnack is a must. Since display ads come in so many shapes and sizes, Bannersnack allows you to create one ad and then generate several more based on the original design but with different dimensions, taking “resizing” features to another level. The only downside is that the free plan limits the number of designs you can create. However, the premium upgrade is reasonably priced.
Step up your social ads game by tapping into Visme’s library of templates for ads and posts for:
Pick from millions of free photos, icons, shapes, and animations to convey what your brand has to say.
If you’ve ever struggled to remove a background from a brand photo in an expensive photo editor, you’ll be relieved to know that Snappa can do it in one click.
Add this capability to a library of templates, 3 million quality stock photos, 100,000 shapes, and over 200 fonts — you’re on your way to unhampered creativity.
Lucidpress is one of the more versatile platforms on this list, with capabilities ranging from graphic ad design to asset management and direct mail. The free version does limit functionality and the number of designs, though, but Lucidpress’s design environment includes layouts for every type of print and digital use possible from social media ads to flyers and coupons.
BannerBoo is unique in that you can make animated banner ads with their easy-to-use HTML5 ad builder. All ads are responsive, and you can choose from their library of animation effects and transitions. The free plan does contain a watermark, however.
With the inspiration from this list and tools that can help you create amazing ads, there’s nothing stopping you from creating an advertising plan that will help you drive brand awareness and generate revenue for your business.
Editor’s note: This post was originally published in May 2019 and has been updated for comprehensiveness.
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Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)
But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit.
Little did I know that in my quest to stop biting my nails, I’d unlock something much bigger for myself — both personally and professionally. It was mindfulness.
According to the folks at U-Cal Berkeley’s Greater Good Science Center, mindfulness is about “maintaining a moment-by-moment awareness of our thoughts, feelings, bodily sensations, and surrounding environment.”
For me, mindfulness has helped me make better decisions, listen more, and above all, be present. Amidst the chaos of our busy, multi-screen, too-many-browser-bookmarked lives, it helps me return to a more centered self.
More and more, people are embracing both big and small mindfulness tactics. So, what can you do to get in on the goodness? I’ll tell you. Here’s how I met mindfulness.
Consulting a Mindfulness Expert
I knew that guided meditation and hypnosis was probably a good bet to kick the nail-biting habit.
So, I reached out to Paul Gustafson, a Boston-area consulting hypnotist. Gustafson helps people — via guided meditation and hypnotic suggestion — with anything from quitting smoking to overcoming a fear of flying.
I sat down with him for three, 30-minute sessions where he talked me into a deep relaxation and then, as I reached a deep meditative state, he provided guidance and suggestions for me to figuratively cut the cord of my past nail-biting behavior. From there, I kept his guided meditation recording on repeat.
“The immediate benefit of guided meditation is profound relaxation,” Gustafson told me.
“It’s impossible to be stressed or to worry while enjoying deep meditative bliss. One of the long-term benefits of meditation is that the relaxation becomes the rule rather than the exception. People who meditate are happier, and often feel less affected by the pace of day-to-day life. They’re healthier and more productive.”
Paul has become an oft-invoked name at my house. My wife, also a marketer, has gone to see him and notes that it’s been entirely transformative in finding her chi, both in and out of work. (After all, anyone with small children can attest to the need for mindfulness.)
How Mindfulness Contributes to Better Marketing
Mindfulness is a terrific asset for today’s marketers … but you’re probably wondering where the data is, right?
Well, a study conducted by INSEAD and The Wharton School of the University of Pennsylvania found that 15 minutes of mindful meditation could help a person make better decisions. That same study shows that mindfulness “can reduce confirmation bias and overconfidence, allowing decision makers to better differentiate between relevant and irrelevant information.”
This isn’t the only study that points to how mindfulness can help you in the business world. More recent research suggests that 10 minutes of mindfulness each day can lower stress, improve your mood, and make you more creative.
Considering the vast information available to marketers, having a filter for the superfluous can let you focus on what’s most important and make decisions accordingly.
Gustafson has helped patients deal with stress related to dealing with a boss, or co-worker, too.
“I’ve had many clients come to me because of work-related stress. When someone repeats a stressful response to certain situations it becomes a pattern. Over time, patterns become rooted, and people feel powerless to change the situation. Guided meditation enables individuals to release and become free of unpleasant patterns,” Gustafson told me.
Some companies — like Google, Goldman Sachs, and Medtronic — have gotten on board the mindfulness train, too.
I’ve been lucky enough to work for a company that values its employees’ approach to work, rather than just the output.
The HubSpot perk I took full advantage of while in my role was the Nap Room in the Cambridge, Mass. office.
For me, the nap room is a meditation chamber. Just 20 minutes of guided meditation — or slow, deep breathing as the hammock gently rocks back and forth — will clear the mind and bring a sense of focus that even the strongest cup of coffee can’t conjure.
But, unfortunately, many companies don’t have a Nap Room. Some also don’t take time to encourage mindfulness or positive mental health practices. If you’re in this type of situation, there are still a number of ways to embrace mindfulness in any environment.
How to Practice Mindfulness and Meditation
What You’ll Need
When you really need to pause, contemplate life, or navigate stress, here’s a quick and simple recipe for a solid meditation session:
- A quiet spot
- An open mind
- 20 minutes each day
- Headphones, with guided sessions
- Popular apps for reminders or self-guided meditation
1. Meditate in the mornings.
Akin to the adage that a trip to the gym in the morning gives you
more energy, a trip to mindfulness early in your day sets your mind up for success, too. You don’t even have to leave the comfort of your bed. Just put on the headphones as you awake.
2. Or, try to meditate at night.
At the other end of the day, it’s entirely acceptable and effective to
fall asleep as you meditate. If you’re using a guided meditation track, whether you’re awake or asleep, your mind is taking in the information.
3. Block out time for meditation, yoga, or other mindfulness activities.
Set up a recurring daily calendar item so that others don’t cut into your “mindfulness meeting.” My colleague
Steve Haase has written quite a bit on meditation and mindfulness. Haase and other colleagues sit in silence for 20 minutes on Wednesday mornings to clear their minds for the day.
4. Practice deep breathing.
Sometimes the biggest rewards come from the smallest of actions. Deep breathing falls into that category. Take deep breaths throughout the day when you feel overwhelmed, overstimulated, or just need to top off the mindfulness tank.
5. Fight distractions while meditating.
The brain is a muscle. And, when you work out any muscle, it can be hard to try doing something that feels unnatural with it. Sitting in quiet is something that is challenging for the brain, especially when you’re busy or stressed, but this is something you can train yourself to do.
For many of us, our instincts when idle — in line at the grocery store checkout, in the elevator, at the traffic light — are to fill the void with a few swipes of the screen. Don’t do it. In much the same way that good ideas sometimes arrive whilst in the shower, lying in bed, or even sleeping, simply being present can be the difference in finding clarity or that elusive good idea you’ve been chasing.
6. Practice mindfullness and meditation regularly.
Like any new workout, you might fail the first couple of times you try to meditate. For some, it can be surprisingly hard. And, no matter how much you feel like you’ve gotten mindfulness down, your mind can still slip on any given day.
Are you going to enter a state of deep bliss every time you sit down to meditate? Probably not. Your mind will wander. Just like some runs or workouts feel better than others, so do meditation sessions. No two are alike.
Mindfulness Apps and Software
While finding a quiet space and trying to clear your mind will provide a good foundation for mindfulness and meditation, there are also a number of digital aids that can ease you into a more mindful state. Here are just a few:
Headspace is a mobile app and subscription service which allows you to stream or purchase thousands of guided meditations from mindfulness experts. When search “Best meditation apps” on Google, it appears at the top of the list on a number of blogs.
Aside from meditations, Headspace also offers sleep sounds and mindfulness workouts that people can try before going to sleep.
Although you can get a free trial for Headspace, the subscription costs $12.99 per month. At the moment, Headspace is also offering free subscriptions to those who are unemployed.
For those looking for a cheaper app, Calm (Roughly $6 a month or $70 perr year) similarly provides guided meditations, mindfulness training, and sleep sounds. The app allows a 7-day free trial before charging users.
When joining the app, you can answer a few questions about why you’re looking to learn more about mindfulness and meditations. This will help the software send meditations that fit your lifestyle.
For businesses and academic institutions that want to embrace mindfulness, managers and colleges can invest in a company Calm membership, which allows employees globally to use the app on multiple devices. This membership price is not specified on Calm’s site.
If you’re skeptic of meditation, but interested in learning scientifically-backed meditation practices, you can consider the paid app, Ten Percent Happier.
The app takes a realistic approach to meditation. The creators and brand admit that meditation isn’t perfect, easy, or an answer to all of life’s woes. However, science does prove that it can help you in some areas. The primary goal of the subscription is to make users just 10% happier.
Pricing is not directly listed on the app’s website, however, a paid membership includes hundreds of guided and daily meditations, as well as access to one-on-one conversations with a meditation coach.
Ten Percent Happier offers both a free trial of the full membership and a limited free version which offers basic meditations and information, stats related to meditation performance, and daily notifications reminding you to meditate.
Sound Machines or Voice Assistants
While sound machines might offer a plethora of natural relaxing sounds or white noise that can drown out roommates or traffic outside, a voice assistant, like an Amazon Echo or Google Home, might have a number of meditation or sound related skills pre-programmed on the device. Investigate what your voice assistant or sound machine can offer and identify ways to implement these machines in your mindfulness strategy.
Benefits of Mindfulness
Still feeling skeptical about whether or not you should try mindfulness and meditation practices? I’ll leave you with just a small handful of benefits to keep in mind:
1. Your mind will become more open to opportunities.
If you expect a lot from yourself, you’ve probably experienced the anxiety of your expectations actually
getting in the way of success. With mindfulness, you can open yourself up to the moment. You can focus less on the eventual outcome (though
mindful of that goal) and instead be present to new ideas.
2. Stress-management could become easier.
Do I get worked up still? Sure (ask my wife). But more often I can find myself navigating stressful situations with a bit more grace or awareness of solutions rather than focusing on frustrations.
3. Planning things on the spot might get easier.
A less cluttered, focused mind tends to provide more room for planful thought. I’ve found myself able to pull together a thoughtful response or tidy plan in less time.
4. Being present can improve your outlook on life.
from Bill Murray. We do our best when we’re present. But it’s not easy.
Thank you for reading.