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2020 Social Media Marketing Industry Report

This may be of some interest.

Wondering how fellow marketers are using social media? Want to know what marketers plan to do with organic social activities, video marketing, and social ads? In our 12th annual social media study, we surveyed more than 5,200 marketers who reveal details you won’t find anywhere else. How Are Marketers Using Social Media? To understand how […]

The post 2020 Social Media Marketing Industry Report appeared first on Social Media Marketing | Social Media Examiner.

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Get lifetime access to this social media manager, on sale for 91% off

This may be of some interest.

Get lifetime access to this social media manager, on sale for 91% off

TL;DR: Get a lifetime subscription to the Socialii Social Media Manager pro plan for $49.99, a 91% savings as of April 6.


Even if you’ve been suddenly blessed (or burdened) with more free time these days, managing your social media presence is difficult. It takes hours each day to keep up with all your profiles, communicate with your followers, and create new content. Why do you think social media managers are in such high demand?

If you’re not in the market to hire a social media specialist, we get it. That’s why there are tools out there, like Socialii, that take care of many of your social networking tasks, all from a single place. Read more…

More about Social Media, Mashable Shopping, Tech, and Consumer Tech

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How to Guide Your Employees to Post More on Social Media

This may be of some interest.

Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for […]

The post How to Guide Your Employees to Post More on Social Media appeared first on Social Media Marketing | Social Media Examiner.

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Our 10 Top Social Media Marketing Posts of 2019

This may be of some interest.

Top Social Media Marketing Posts of 2019 Image

Top Social Media Marketing Posts of 2019 Image

Throughout 2019 social media marketing has continued to be a source of opportunity, change, and contention in the marketing world. We’ve done our best to keep on top of many industry changes as they happen, while also offering helpful insight and research-based strategy.

We’re quite fortunate to a great group of social media marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Joshua Nite, Caitlin Burgess, Anne Leuman, and Nick Nelson, among others.

To help our blog community grow its social media marketing knowledge, we’re thrilled to offer this list of our 10 most popular social media posts of 2019.

Our Most Popular Social Media Marketing Posts in 2019:

1. Over 50 Top Social Media Marketing Blogs — Lee Odden

Social Media Marketing Blogs
The most popular social media marketing post of 2019 is by our CEO Lee Odden, with the latest version of our all-new BIGLIST, featuring over 50 social media marketing blogs to help marketers find great sources of marketing advice. From trends and strategies to tactics and analytics, the group of blogs curated in Lee’s post explore social media and marketing, including at least a few blogs that are hopefully new to you. Are you following them all? Check out all of Lee’s 2,600+ posts here, and follow him on Twitter.

2. LinkedIn’s List of 24 B2B Marketers You Need to Know — Lane R. Ellis

LinkedIn’s 24 B2B Marketers You Need to Know

LinkedIn* published a list of top B2B marketers, and in our second-most popular social media marketing post of the year I dug in and took a look at this group of leading industry professionals, including Ann Handley, Jay Baer, Jason Miller, and our own CEO Lee, among many more. The TopRank Marketing team was privileged to work with the LinkedIn team to identify, engage, and gather fresh insights from these bright marketing minds. Check out all of my posts here, and follow me on Twitter.

3. Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers — Nick Nelson

Under-the-Radar LinkedIn Features for Marketers
The third most popular social media marketing post of 2019 on our blog comes from Senior Content Strategist Nick Nelson, who shared how to use five under-the-radar LinkedIn marketing features, including:

• Robust & Simplified Audience Targeting
• Revamped Analytics
• Content Suggestions
• Site Re-Targeting
• Lead Gen Forms

Nick’s excellent post highlights some of the most useful yet overlooked features for driving results on LinkedIn. Check out all of Nick’s posts here, and follow him on Twitter.

4. 80+ New Social Media Marketing Statistics for B2B Marketers — Lane R. Ellis

80+ new SMM statistics to trick out your B2B marketing colorful maze image.

Offering up over 80 social media marketing statistics relevant to B2B marketers and featuring insight from Sprout Social, Hootsuite, Pew Research Center, SME, and other, this post by me was our fourth most popular search marketing piece of the year.

[bctt tweet=”“It’s clear that B2B social media marketing is strong and growing stronger, and it’s also apparent that direction and guidance in where to focus your B2B social efforts is needed now more than ever.” @LaneREllis” username=”toprank”]

5. Why Twitter Lists Are Still a Great Tool for B2B Marketers — Lane R. Ellis

Segments of citrus fruit image.
Our fifth most popular social post of 2019 is a look I took at why Twitter lists are still a great tool for B2B marketers, exploring how they offer many engagement, nurturing, and trust-building benefits that smart B2B marketers can’t afford to pass up.

[bctt tweet=”“When it comes to Twitter lists your own creativity and ingenuity are the only boundaries.” @LaneREllis” username=”toprank”]

6. Our Top 10 Social Media Marketing Posts of 2018 — Lane R. Ellis

Hot air balloon over field of yellow flowers image.

Our sixth most popular social media marketing post of 2019 was a look at the previous year’s top articles about the subject, each offering helpful insight and research-based strategy.

7. 5 Top B2B Brands Maximizing LinkedIn Engagement — Lane R. Ellis

Group of businesspeople image.

Showing how five top B2B brands are maximizing their LinkedIn engagement by using showcase pages, expanded group communication and more, in our seventh post popular social media post of 2019 I took a close look at how B2B companies are connecting with audiences through LinkedIn.

8. Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? — Nick Nelson

Social Media Video Trends for B2B
Nick earned a second entry on our most popular social media marketing list with his look at where Facebook, Twitter, and LinkedIn stand when it comes to B2B video.

[bctt tweet=”“Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want.” @NickNelsonMN” username=”toprank”]

9. B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye — Caitlin Burgess

B2B Social Media Shakeup

Our Senior Content Marketing Manager Caitlin Burgess earned the number nine spot on our top social media marketing posts of the year list, examining a selection of the biggest changes to arrive on the social scene during the year. Following scandal, criticism, and calls for increased privacy and relevancy, Caitlin looked at how social platforms are working harder to recapture their original allure as safe communities and conversation destinations. Check out all of Caitlin’s posts here, and follow her on Twitter.

10. 5 Top B2B Brands Delivering Exemplary Twitter Engagement — Lane R. Ellis

Four happy businesspeople jumping above cityscape.

The final entry on our list of the top social media marketing posts of the years is one I wrote that details how five top B2B brands are making the most of Twitter to increase engagement. With examples implemented creatively by Adobe*, Deloitte, Dun & Bradstreet, GE, and Intel, this article looks at the wide variety of successful methods leading B2B brands are using for building a solid and sustainable Twitter brand strategy.

We can’t thank Lee, Nick, and Caitlin enough for writing and sharing these top ten social media marketing posts of 2019 — congratulations to you all on making the list!

Thanks TopRank Marketing Writers & Readers

We published dozens of articles this year specifically about social media marketing, and plan to bring you even more in 2020, so keep posted for a fresh new year of the latest helpful research and insight.

Please let us know which social media marketing topics and ideas you’d like to see us focus on for 2020 — we’d love to hear your suggestions. Feel free to share your suggestions in the comments section below.

Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.

The post Our 10 Top Social Media Marketing Posts of 2019 appeared first on Online Marketing Blog – TopRank®.

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How One Social Media Consultant Builds Her Clients' Brand Influence on Twitter

This may be of some interest.

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing.

With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter.

Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence. It’s easy to find and take part in conversations, stay on top of news (stories usually break on Twitter before anywhere else), find content, connect with people, and actually be social on social media.

Additionally, it’s a fast-paced network, which allows you to continuously drive traffic and share information without the content fatigue you find on other social media networks.

Here, let’s explore the nine strategies I’ve used to help myself, and my clients, build brand influence on the platform.

9 Effective Strategies to Build Brand Influence on Twitter

1. Optimize your profile.

The first thing you can do to start building brand influence on Twitter is to fill in your biography, choose a profile image, and create a header image for your profile.

Building influence begins with the basics of your profile because that’s what your potential followers will look at (aside from your content) to decide if they want to follow you. Your profile will also help you come up in searches, so it’s important to have it be optimized for your success.

Be sure to make your profile more searchable by using keywords in your biography and use the link in your bio to promote specific posts or landing pages.

Twitter gives you one link space and you can always sneak one more link into your bio, so use these to your advantage! When you have a new product, blog post, or landing page to promote, pop your link in your bio with a call-to-action. If you have folks clicking around your profile, this can be a great way to generate a little more traffic.

2. Tweet consistently.

Tweeting and showing up consistently is essential in building a following on Twitter. Ultimately, social media marketing is a commitment. Post consistently to stay in front of your audience’s eyes and keep growth going.

Try starting at three tweets per day and go up from there. There are so many subjects you can tweet about, including quotes or industry statistics, quick tips related to your industry, or new blog posts you’ve published.

Here are a few additional ideas to get you started:

  • Ask questions
  • Run Twitter Polls (with the built-in Twitter Polls tool)
  • Tweet a series of blog posts as a list
  • Use GIFS
  • Try Live Videos
  • Use Twitter Moments to recap an event or compile a few tweets around tips or tools
  • Use Twitter Events in the analytics dashboard to know what events are coming up that may be relevant for your brand to tweet about

Remember that not all your tweets need to be original. Include shares from other sources and retweet others, as well. I love using the “Retweet with comment” feature to add my own ideas to a re-tweet.

Lastly, it’s important to note — there are so many ways to tweet with 280 characters. You can create multi-link posts like lists or mini round-ups, have fun with emojis, and much more.

Twitter really lets you get creative with how you tweet.

3. Engage with others.

The most effective way to build a following on Twitter (and on every social network) is to engage with others.

There are many opportunities for engagement on Twitter — for instance, you might consider joining a Twitter chat, looking up and following event hashtags, or keeping an eye out for trending topics related to your brand.

Interact with other’s tweets by liking, retweeting and responding to posts.

4. Pin posts to your profile.

Pinning posts to the top of your profile is an effective strategy for getting more eyes on your content.

You can create a newsletter sign-up, a tweet linking to your new blog post, or any piece of content that could be compelling to your Twitter followers. Pinned tweets remain at the top of your profile until you take them down. Try pinning tweets to your latest download, newsletter, or company website.

5. Participate in Twitter chats.

Participating in Twitter chats is an effective strategy that helps you engage with your target audience and build brand influence on Twitter.

There are Twitter chats for just about everything (and if there isn’t one in your niche, why not try starting one?). Get to know your audience, and figure out which chats they might be hanging out in, then go ahead and participate in the chat.

Don’t sell or push your links using the chat hashtag, however, since that can come across as insincere. Instead, actually take the time to be part of the conversation and focus on adding value.

6. Use Twitter lists.

Twitter lists are used for grouping Twitter users. They are a simple way to “curate your own timelines”, cutting through general timeline chatter. Twitter lists can help you organize the people you follow, and are a great tool to build your Twitter following and social media relationships, as well.

You can create private or public Twitter lists based on whatever topic you want, add people or brands (even ones that you don’t follow), and look at only the tweets from users you have added to your list. You also have the ability to subscribe to other users’ lists, and others can subscribe to yours.

Besides helping you keep you up-to-date with tweets from your favorite accounts, there are many benefits for growing your following, building relationships, and creating more value for your followers.

Here are a few Twitter list methods to build your following:

  • Curate lists by topic: Create lists of employees, event attendees, etc. They will get a notification that they’ve been added to your list, which informs them of your brand while making them feel special. You can add someone to your list without actually following them, which is ideal if you’re concerned with your following-to-follower ratio.
  • Never miss a tweet: Because Twitter lists only show you the tweets from the members you’ve added to it, it’s easier to find content in your feed that you care about, making it easier to share high-quality and relevant content with your network.
  • Create resource lists: Have a favorite brand-related blog, or influencers you admire? Resource lists can help you provide your followers with more value, while also enabling you to capture the attention of influencers if you include them in your list.
  • Thank you lists: Yet another way to engage with customers — if someone mentions you, checks into your restaurant or event, or shares your content, you can add them to a list and let them know you appreciate them.

Each Twitter list has a unique link — which gives you some versatility when it comes to sharing the list with others. Again, lists are all about adding value.

7. Use visuals.

Visual content is important on Twitter. Be sure your images are sized correctly and create a signature look and feel for your account. This is great for engagement and attracting eyes to your posts in a cluttered feed.

Additionally, decide how you want your account to come across visually. This means choosing the right colors, specific filters, and giving photos a consistent look.

8. Use relevant hashtags.

Hashtags are such a major part of Twitter — in fact, they were even invented on this network.

Hashtags are used for searching, which means an opportunity to get in front of new eyes. When you choose hashtags for your next post, think about how people are searching for your content topic.

You’ll also want to consider how saturated a hashtag might be — targeting is the name of the game. The Twitter rule of thumb is to use no more than two hashtags per tweet, so using them strategically for growth is essential.

9. Leverage videos and live videos.

Videos have such amazing reach on social media, and the same goes for Twitter. Link your YouTube videos and create shorter videos specifically for Twitter.

I also suggest sharing Twitter videos in the same way you’d share Instagram Stories — go behind the scenes, share different parts of your day, etc.

10. Analyze your account.

My last tip, and one I feel is incredibly critical to your success on Twitter, is staying on top of your Twitter analytics. Keep track of followers, engagement rates, retweets, and more with Twitter’s very own analytics dashboards.

Keeping up with your analytics will help you build your audience by repeating what’s working and getting rid of what isn’t.

Twitter offers deep analytics via analytics.twitter.com. The Twitter analytics home page gives you a nice overall snapshot of your account, including your top tweets, mentions, tweet impressions, and profile visits in one-month increments.

The dashboard also lets you know if activity is up or down for a 28 day period. You can click on “view tweet activity” to dive further into analytics for individual tweets.

Make it a habit to check your analytics on a regular basis to see what days you garnered the most impressions and what you tweeted, so you can repeat the magic.

Ultimately, there is really no “hack” to building influence and growing your followers on Twitter.

Using a combination of the things we covered in this post, you will see growth and increased engagement on your Twitter account. My goal for 2020 is to leverage Twitter Videos more often — so I’ll hopefully be seeing more of you by going live from my Twitter account, as well.

Thank you for reading.

6 Social Media Marketing Attribution Models and Tools to Help Marketers

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Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing […]

The post 6 Social Media Marketing Attribution Models and Tools to Help Marketers appeared first on Social Media Marketing | Social Media Examiner.

Thank you for reading.

The Real Secret to My Social Media Success

This may be of some interest.

The other day I was recording a podcast episode with my
co-host Eric Siu and he wanted to discuss something in particular.

He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing.

Eric is a great marketer as well, and when it comes to
social media, he spends much more time than me on it and he even has people at
his ad agency dedicated to helping him grow his personal brand online.

And of writing this post, he has 4,056 followers.

It’s not just with Instagram either, I beat him on all
platforms.

Heck, he even does something that I don’t do, which is smart… he continually pays for advice. For example, he had his team jump on an hour call with Gary Vaynerchuk’s social media team so they could learn from them and grow his brand faster.

So, what’s the secret to my success?

Well, before I get into it, let me first start off by saying I love Eric to death and the point of this post isn’t to pick on him or talk crap… more so, I have a point to make and you’ll see it in a bit below.

Is it the fundamentals?

Everyone talks about strategies to grow your social following… from going live and posting frequently or talking about the type of content you should post and what you shouldn’t do.

I could even tell you that you need to respond to every comment and build up a relationship with your followers, which will help you grow your following and brand.

And although all of this is true, I dare you to try the fundamentals or the strategies that every marketing guru talks about doing. If you do, I bet this will happen…

It will be a lot of work and, if you are lucky, in the next 30 days you may get 10% more followers.

Sure, some of you will get much more growth, but you’ll find
that you can’t always replicate it and it won’t be consistent.

So, what is it then?

Is it luck?

Luck is part of some people’s success, but not most. The problem with luck is it doesn’t teach you much and it isn’t easy to replicate.

The reality is, some people will just get lucky and have tons of traction.

In other words, luck isn’t the secret. But if you do want to get “luckier”, then you can always become an early adopter which helps a bit.

How early is early?

When you jump onto a social network when it’s new, it’s
easier to grow and become popular.

For example, I got to over 30,000 Twitter followers
extremely fast when Twitter first came out.

At that time, I wasn’t as well known… it happened because of
a few reasons:

  1. Social algorithms are favorable early on – algorithms are typically favorable and most people will see your content. There aren’t many restrictions, hence it’s easier to grow. After a social network becomes popular, algorithms tighten up.
  2. Algorithms are easier to game early on – when you are early, you can use a lot of hacks to grow faster. For example, on Twitter, I would just follow tons of people a day and unfollow anyone who didn’t follow me back.
  3. First movers’ advantage – social networks want more users, that’s what they need to succeed. In the early stages of any platform, they want to help you gain more of a following so you will keep using their platform.

But here is the thing: even though being an early adopter helps, it’s not the secret to my success.

Just look at Instagram, I am really late to the game. But I started growing fast just this year as that is when we really started.

If you can get in early, you should do so, assuming you have
the time to invest. For example, this is the time to get in on Tiktok.

When you get in early, there is always the chance that the social network may end up flopping. But if it does take off, you’ll be ahead of your competition.

So what did I do?

Here was the secret to my growth… and it still works today. Eric Siu is even doing it with me right now.

It’s piggybacking on brands that are already popular.

When I first started, no one knew who I was. And I’m not saying everyone knows who I am today… by no means do I have a large brand like Tony Robbins.

What I did early on in my career was piggyback off of other popular brands.

For example, I hit up Pete Cashmore from Mashable, Michael Arrington from TechCrunch, Arianna Huffington from Huffington Post, and so many other popular sites like ReadWriteWeb, Business Insider, Gawker Media, and GigaOm to name just a few.

I know some of them don’t exist anymore, but back then they were extremely popular. Anyone who was in tech, and even some who weren’t, knew about each of those sites.

So, when I got started as a marketer, I hit up all of those sites and offered all of them free marketing in exchange for promoting my brand and adding “Marketing done by Neil Patel” or “Marketing done by Pronet”, which was my ad agency back then.

Just look at the image above. TechCrunch used to link to my site on every page of their site… forget rich anchor text, it really is all about branding.

The hardest part is, I had to email and message these
influencers dozens of times just to convince them to let me help them for free.
And a lot of them ignored me or didn’t accept my offer.

But of a few said yes.

Pete from Mashable was one of the first to say yes. Once his traffic and rankings skyrocketed, his competition hit me up. Especially TechCrunch.

What was funny, though, is that I was constantly emailing TechCrunch and didn’t hear back. 6 months from my first email, they eventually accepted my offer.

I made a deal with Michael Arrington at the time in which once I boosted his traffic, he would add a logo that I did marketing for him, which you saw above.

In addition to that, he would tell all of his venture capital friends what I did for him and share the results (so hopefully they would share it with their portfolio companies, which would help me make money) and write a blog post about me.

He didn’t end up writing the blog post, which is fine, but he
did the other two.

When he sent out emails to VCs showing a Google Analytics graph of his traffic growing at a rapid pace, I quickly got inundated with inquiries about my marketing services.

In addition to that, I was building up my brand… and my
social media following. I was gaining “social clout” because I was doing good
work for influencers.

One could argue that boosting traffic for someone like TechCrunch by 30% is worth millions and I should have charged for my services. Although I spent countless time doing free work, I wouldn’t trade it for any single dollar as it is what made me and helped build up my reputation.

And I didn’t stop there. Even today, I try to associate myself with other popular brands. Just like how I was lucky enough to work with Robert Herjavec, who has a popular TV show in the US along with Mark Cuban…

Here’s how many visitors I was getting for my name “Neil Patel” on a monthly basis before I started working with Robert.

And this is how many visitors I get for my name on a monthly
basis a few months after I worked with Robert.

That’s a 37.84% increase in a matter of months!

By piggybacking off of popular brands, it doesn’t just help my website traffic but also helps to grow my social media following as well.

Just like as you can see below with my Instagram growth…

Now it isn’t just me who can do this, anyone can.

How can you piggyback off of other brands?

Just like how I piggybacked off of brands like TechCrunch, Eric is doing something similar to me at the moment.

We have a podcast that generates over 1 million downloads a month.

Eric’s had a podcast for years, but the one he has with me has more than 10x the listeners. This has helped him grow his brand a lot over the last year.

Let’s just look at the data. According to Eric, due to the podcast, he has signed up 6 clients, which has generated 540,000 dollars in annual revenue.

Now when he goes to tech conferences, 3 to 4 people tend to come up to him and mention how they love Marketing School and his work. In addition to that, it has been easier for Eric to set up meetings (people respond back to him more now), and he is also getting advisory shares in companies due to his growing brand. And the best part is, he is getting more paid speaking gigs for up to $10,000 a pop because of the podcast.

The data shows it was a good move by Eric for partnering up with me. He pushed me to do a podcast years ago and I told him no because I was too lazy. He didn’t give up though. Eventually, he got me to say yes and flew to my house in Las Vegas to record our first episode.

He did all of the work and it has been a great mutual relationship as doing this podcast has also helped grow my brand at the same time.

Now you are probably thinking, why isn’t his follower count growing fast enough?

Well, he needs to do what he is doing with me with a few more influencers to really put fuel to the fire. Just like how I didn’t only piggyback off of TechCrunch… at one point the Gawker Media network was linking to me on every page of their sites, which was seen by over 100 million unique people per month.

That really gets your brand out there!

Another example is Brian Dean from Backlinko as he did something similar with me back in the day. Years ago I approached him to write a detailed guide on link building with him and he also created videos that were on my old marketing blog Quick Sprout, which helped him grow his brand.

I can’t take credit for “making” Eric or Brian successful. They would have done well without me… and in the grand scheme of things, I really didn’t do much for either of them.

It’s like saying TechCrunch made the Neil Patel brand. Of course, it helped, and helped a lot… but one partnership won’t make or break you.

And if I didn’t continually blog, create videos, speak at events, or do any of the other stuff that I did, the TechCrunch partnership wouldn’t have been as effective.

Eric and Brian would have grown their brand in other ways because their work stands for itself, hence they would have been successful on their own. I just helped provide a little boost, just like how TechCrunch provided me with a boost.

And once more people get to know you, you’ll naturally do
better on the social web.

For example, when Will Smith created his Instagram account, he didn’t have to buy ads or anything. Everyone just knows him already and that’s why his Instagram account blew up really quickly.

And you can do what Will Smith did on a smaller scale. Similar to what I did.

But don’t expect it overnight. Will Smith has been on television for over 20 years. It’s multiple shows, movies, and connections with other famous people that have really helped grow Will’s brand.

Of course, we won’t get on TV as Will has, but you can piggyback on other popular brands multiple times to create a similar (smaller) effect.

All you have to do is help these influencers out for free.

If you are a web designer, offer design services. If you are
a marketer, offer marketing services. If you are selling a product or service,
keep giving it away for free and maybe someone will talk about your company.

If you don’t have anything you can offer that has value, just look at whatever influencer you want to associate with, see where they may need help, learn that skill, and offer it for free.

It’s the easiest way to become popular on the social web.

Conclusion

That’s my secret to being popular on the social web.

It’s also how I built a decent size company… purely by
leveraging other popular brands in the early days
.

You can do the same, but you have to be patient. Don’t expect it to happen overnight.

For example, Eric’s brand has been growing but we have been
doing a podcast together for over 2 years now.

Plus, he continually pushes on his own and doesn’t just rely
on leveraging other influencers.

Remember, nothing worthwhile happens overnight.

You have to be persistent with your emails, your direct messages, your text messages, and whatever else you can do to get a hold of these influencers. Most will ignore you but it is a numbers game and, eventually, you’ll be able to associate your brand with someone popular, which will grow your brand.

And last but not least: Don’t expect an influencer to make you successful. Sure, multiple influencers are better than one, but that’s not what I meant.

If Brian Dean from Backlinko wasn’t good at link building, creating content, SEO, and educating, he wouldn’t do well… no matter who he associated himself with. The same goes for Eric.

Your skills, your abilities, your product… whatever you are
trying to brand needs to stand on its own.

So, what do you think about my secret? Are you going to
copy it?

The post The Real Secret to My Social Media Success appeared first on Neil Patel.

Thank you for reading.

B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b

This may be of some interest.

Ty Heath Interview B2B Marketing

Ty Heath Interview B2B Marketing

Ty Heath is one of those people whose reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not disappoint. Each time I meet with Ty, ideas pop like popcorn – who needs coffee with such inspiration around what’s possible?

Currently Ty is Global Lead of The B2B Institute at LinkedIn where she is responsible for scaling education on LinkedIn’s Marketing Solutions product globally. She has previously worked for major brands including IBM, Nestle and over 7 years at Google – plus she’s had her own consultancy.

On top of that, Ty is Co-Founder of LinkedIn’s annual TransformHER conference, was a contributing author in the recently published books “The Professional Black Woman” and the “Black Female Leader” and author of the book, “Marketers of Tomorrow: A Step by Step Toolkit for Inbound Marketing“. Ty was also honored as one of the Top 25 Influential Women in Marketing Who Inspired Us in 2018.

One thing you may not know about Ty is that she is a two time Olympic Trials qualifier in track and field for the 800 meters.

I’ve known Ty for just over a year – we serve on an industry advisory council for The Digital Marketing Institute together and have many mutual friends and shared interests like B2B marketing, science fiction and brunch. That’s why I was very happy to interview Ty as a speaker at the upcoming MarketingProfs B2B Forum conference on all things ABM and Social Selling.

If you want to optimize your ABM and social sales efforts, be sure to see Ty in Washington D.C. during the Oct 16-18 B2B Forum. In the meantime, this video is a must-watch:

Ty Heath on the Growth of ABM:

Many folks have been thinking about making account based marketing part of their go-to-market strategy or maybe it’s already a part of it. I think the primary reason why that’s happening is because buyers expect more. We’ve all gotten used to the experience that Amazon and Netflix, and other companies have created.

Business buyers expect more personalized attention and customization of content…and account-based marketing is a way to deliver on that. @tyrona

Even though we are in the space of B2B, that experience and those expectations are translating over from B2C. That expectation of personalization and level of knowledge around the buyer’s needs. So, I think ABM is in demand more because of changing business customer expectations and account-based marketing is a way to deliver on that.

Ty Heath on Alignment Beyond Sales and Marketing:

At the core of a powerful account based marketing plan is a team that is invested in sales and marketing alignment. And frankly, when you think about account-based marketing it’s not even just about sales and marketing. It’s about having your entire team oriented to connect with customers wherever they are in their journey, wherever they touch your business and have them make that the best possible experience. Sales and marketing tend to be the two groups within your business that are most oriented towards having those conversations and having those touch points.

Ty Heath on Ann Handley:

I’ve been following her for so long. That’s the thing. I’m one of the subscribers to MarketingProfs, but even before that, even earlier in my career as a marketer I read Content Rules. I read Everybody Writes. I’ve been following her for a long time. I think she is truly a pioneer as a woman in the space of B2B marketing. I think she’s an amazing storyteller. Her ideas are clear. She’s been an inspiration for me!

Thanks Ty! 

B2B Forum
Bound for B2B Forum: For more information about imagining what’s possible in B2B marketing including Ty Heath’s presentation, check out the MarketingProfs B2B Forum conference including agenda, list of speakers (including Ashley Zeckman and myself) and many other fun facts on the B2B Form website here. Also, get $100 off by using this mpb2b discount code: B2BFriends

You can find more information about Ty on her website The Spectacled Marketer and follow her on Twitter here: @tyrona

The post B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b appeared first on Online Marketing Blog – TopRank®.

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Paid Social Media Jobs Review

There are literally millions of people who wish they could quit their day jobs. With an uncertain economy, nasty bosses, a dreadful commute and salaries that allow you to only live from paycheck to paycheck… the idea of making a living online is a dream held by many.

Paid Social Media Jobs is an online program that promises that you can make money online easily if you purchased their program. A story about a lady, Annie Jones, is used to inspire confidence in the training and the earning potential of this course.

We decided to take a closer look at Paid Social Media Jobs and this is what we found out…


The Good Points:

1) With the thousands of scams and hyped up opportunities online, Paid Social Media Jobs is one of the more trustworthy ones. There are people who are making good money as social media managers. This course will give you a good foundation to get started and make some money online.

Of course, to get to 4 or 5 figures a month, you’ll need to work on your skills and look beyond this course. Nevertheless, it’s a good start.

2) The instructions are laid out in an easy to understand manner that will make it a breeze to follow. People who are not savvy with computers and the internet will be able to understand the process and follow it in a step-by-step way.

3) The program is an online bestseller. To some extent this is reassuring.

4) There are a variety of methods to choose from. So, there’s something for everyone here.

5) This product is backed by a 100% money-back guarantee. You can test it out for 60 days and if you do not make any money with Paid Social Media Jobs, you can get a refund and recoup your investment.

6) The methods shown are scalable. Once you understand how it all works, and you gain confidence in completing and delivering jobs, there’s nothing stopping you from trying out other freelancing platforms to increase your income.


The Bad Points:

1) The sales copy has a lot of hype and can make people skeptical. Over and above that, the earning potential is exaggerated. While the methods shown do work, you’ll not make as much as the sales copy claims.

To get to that level, you’ll need to work on your business for quite a while. This is not a ‘get rich quick’ program like the sales page wants you to think it is. Nevertheless, if you want a simple and straightforward way to make a couple of hundred or a few thousand a month, this course can help you.

2) You can only purchase this product online.


Should You Get It?

If you’re looking to supplement your income with a couple of hundred every month, this is a good way to start. Freelancing is a proven business model and Paid Social Media Jobs will show you what to do.

It’s relatively easy to follow and has very low startup costs. After all, you can get a free account with most social media sites. From there, it’s just a matter of following the instructions in this program.

Most people will benefit from just a couple of hundred dollars extra. It could take care of your utilities bill or a car payment or cover gas money… and so much more. Once you get better at it, you could start outsourcing or arbitraging and making a couple of thousand each month.

Of course, that’s in the future when you have experience. But it all starts now. Paid Social Media Jobs will give you that stepping stone towards diversifying and increasing your income. Definitely worth trying.

>>> Get “Paid Social Media Jobs” Now <<<

Social Media Marketing Strategy: A Modern No-Nonsense Guide

This may be of some interest.

Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow? In this article, you’ll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles. How This Social Media Marketing Strategy Works This social media marketing strategy works by mapping […]

The post Social Media Marketing Strategy: A Modern No-Nonsense Guide appeared first on Social Media Marketing | Social Media Examiner.

Thank you for reading.