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B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b

This may be of some interest.

Ty Heath Interview B2B Marketing

Ty Heath Interview B2B Marketing

Ty Heath is one of those people whose reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not disappoint. Each time I meet with Ty, ideas pop like popcorn – who needs coffee with such inspiration around what’s possible?

Currently Ty is Global Lead of The B2B Institute at LinkedIn where she is responsible for scaling education on LinkedIn’s Marketing Solutions product globally. She has previously worked for major brands including IBM, Nestle and over 7 years at Google – plus she’s had her own consultancy.

On top of that, Ty is Co-Founder of LinkedIn’s annual TransformHER conference, was a contributing author in the recently published books “The Professional Black Woman” and the “Black Female Leader” and author of the book, “Marketers of Tomorrow: A Step by Step Toolkit for Inbound Marketing“. Ty was also honored as one of the Top 25 Influential Women in Marketing Who Inspired Us in 2018.

One thing you may not know about Ty is that she is a two time Olympic Trials qualifier in track and field for the 800 meters.

I’ve known Ty for just over a year – we serve on an industry advisory council for The Digital Marketing Institute together and have many mutual friends and shared interests like B2B marketing, science fiction and brunch. That’s why I was very happy to interview Ty as a speaker at the upcoming MarketingProfs B2B Forum conference on all things ABM and Social Selling.

If you want to optimize your ABM and social sales efforts, be sure to see Ty in Washington D.C. during the Oct 16-18 B2B Forum. In the meantime, this video is a must-watch:

Ty Heath on the Growth of ABM:

Many folks have been thinking about making account based marketing part of their go-to-market strategy or maybe it’s already a part of it. I think the primary reason why that’s happening is because buyers expect more. We’ve all gotten used to the experience that Amazon and Netflix, and other companies have created.

Business buyers expect more personalized attention and customization of content…and account-based marketing is a way to deliver on that. @tyrona

Even though we are in the space of B2B, that experience and those expectations are translating over from B2C. That expectation of personalization and level of knowledge around the buyer’s needs. So, I think ABM is in demand more because of changing business customer expectations and account-based marketing is a way to deliver on that.

Ty Heath on Alignment Beyond Sales and Marketing:

At the core of a powerful account based marketing plan is a team that is invested in sales and marketing alignment. And frankly, when you think about account-based marketing it’s not even just about sales and marketing. It’s about having your entire team oriented to connect with customers wherever they are in their journey, wherever they touch your business and have them make that the best possible experience. Sales and marketing tend to be the two groups within your business that are most oriented towards having those conversations and having those touch points.

Ty Heath on Ann Handley:

I’ve been following her for so long. That’s the thing. I’m one of the subscribers to MarketingProfs, but even before that, even earlier in my career as a marketer I read Content Rules. I read Everybody Writes. I’ve been following her for a long time. I think she is truly a pioneer as a woman in the space of B2B marketing. I think she’s an amazing storyteller. Her ideas are clear. She’s been an inspiration for me!

Thanks Ty! 

B2B Forum
Bound for B2B Forum: For more information about imagining what’s possible in B2B marketing including Ty Heath’s presentation, check out the MarketingProfs B2B Forum conference including agenda, list of speakers (including Ashley Zeckman and myself) and many other fun facts on the B2B Form website here. Also, get $100 off by using this mpb2b discount code: B2BFriends

You can find more information about Ty on her website The Spectacled Marketer and follow her on Twitter here: @tyrona

The post B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Memester Review – Get Fresh Leads And Sales On Complete Autopilot

In a nutshell, what is Memester?

Memester is a social media marketing tool that creates and syndicate viral videos that brings you higher reach, explosion in engagement and more sales. It’s a desktop app that lets you grow your audience and visitors. It will make viral automation easy for you. So, just make your videos go viral easily as the success is not in making videos but getting people to watch them.

Who is Memester for?

There is no point in making videos if people are not watching them. All you time and efforts are wasted if your targeted audience is not watching. But with Memester you can overcome this problem. It’s like owning 4 apps in one that will make your videos viral in just few clicks.

Some of the people who can benefit from Memester are –

  • Video Marketers
  • Social Marketers
  • Ecom Sellers
  • Bloggers
  • Website Owners

Few things I love about Memester:

1) With Memester, you can pull in new visitors by the hordes using the ‘watchbait’ technique used by the top e-com & content marketing sites.

2) You can generate a crazy number of clicks to your offers, and massively boost your social media presence at the same time.

3) With Memester, you get full reporting and control of how your content is working. So, just monitor your content and see their performance.

4) You can turn portions or segments of videos into viral videos easily. Memester doesn’t limit to using the whole video to create viral content. Just select the part of video you want and create the content with that part only.

5) With Memester, you can create MP4 or GIFs and distribute them in any way you want.

Get Memester today and start getting more social traffic and engagement!

What will I get inside Memester?

Memester lets you create viral content across different social media platforms and get audience and viewers on complete autopilot. Here is a detailed look at what exactly Memester will do for you –

You can discover content or popular videos that you can turn into memes quickly and draw audiences. Just put in the keyword and find videos.

You can easily syndicate and schedule your post across different platforms. Just click and your finished meme will be posted.

You can see what’s working and what’s not working with your meme marketing. Get a bird’s eye view of how your traffic tactics are working.

 

Any drawback to Memester?

If you don’t want to be the person who gets left out every time while others are making fortunes, then Memester is for you. This product from Cyril will definitely ease out your video marketing campaigns. Once you start using Memester so long as you keep it you will get the desired results. Now if you are repelled by being popular then maybe you should reconsider Memester! Other than that just go for it without even batting your eyelid.

Final thoughts on Memester:

The fact of the matter is that it is not possible to get the right set of targeted traffic every time you make a video. Sooner or later you will lose motivation or just get plain tired of all the hard work. Cyril has factored in every possible element of video marketing with Memester. If you don’t want to waste your time doing manually what can be done on auto, then you must go ahead and buy Memester. After all every minute you save from menial work, can be spent in pursuit of happiness or productivity.

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