Where to position your free reports in your site to promote your affiliate products
There are so many ways to promote products in the marketing affiliate world. Some marketers have even gone to the extent of establishing ridiculous and weird promotional strategies for their products. Although it might be true that these strategies work, for the better part, to successfully promote in the affiliate marketing world need not be that extreme. All you need are to establish the right kinds of non-extremist strategies of promoting, push through with them, and you will soon have success at the tips of your fingers.
It is an established fact that affiliate marketers do not sell as much by trying to convince prospective buyers to purchase your product just once. Affiliate marketing finds its success in follow-ups and consistent promotions, and what better way to do this than free reports?
Prospects subscribe to your free reports due to the following reasons: first, is that before subscribing, they arent exactly sure if they want the product just yet, however, they might consider buying if they found something about the product that would be of benefit to them; and second, is that they are planning to buy the product, however, they want to know more about it before they do. Either way, your free reports have goals, and those are to promote your product and convince your prospects to buy them.
This might lead you to think that by making your free reports, you should focus on the content and nothing more. However, the positions of your free reports on your affiliate marketing sites are just as important as the content. Of what use would the content of your free reports be if your prospects have no means of getting to them? The strategies you employ in positioning your free reports should be as extensive as the strategies you employ in making them. This article will guide you through the most strategic places for you to position your free reports on your affiliate marketing site.
POSITION YOUR FREE REPORTS AT THE UPPER PART OF YOUR PAGE
Prospects have the tendency to be impatient, and if they have to get to the bottom of a page before they could have access to your free reports, you might as well say goodbye to future profits. Place your reports where your prospect buyers can easily see them. Anywhere on the upper part of the page is fine, however, many would suggest that placing free reports on the upper left part of a page is more conspicuous. Place your free reports where they can easily be seen, but arent too distracting (too much distraction might make your prospects hate your site and lead them to never come back).
POSITION YOUR FREE REPORTS AT STRATEGIC LOCATIONS IN YOUR ARTICLES
Take note of the word strategic. Strategic does not include placing links to your free reports at every end of your sentences. Placing 3-5 links to your free reports throughout a 500-word article should be good enough. Make sure your links also fit well. It would be such a waste of a good article and good free reports if you dont know how to position them. Position links to your free reports in a consistent but not bothersome manner. Consistency is good for the impatient prospective buyers, however too much of it might just piss him or her off.
PROVIDE LINKS TO YOUR FREE REPORTS ON YOUR CONTACT US PAGE
Some would say no to this, but if you do this correctly, theres absolutely nothing wrong with it. The main objective of a contact us page is to contact the affiliate marketer. However, it wouldnt do any harm to place a little link that would provide means for the affiliate marketer to contact the prospective buyers through free reports. If you do decide to place links to your free reports in your Contact Us page, remember what the page is made for. Never ever forget, or you might risk chasing prospective buyers away.
Positioning your free reports throughout your affiliate marketing site is all about strategy. Location, location, location. Too little of those powerful links might lead to your prospect buyers to simply overlook them, and too much might lead them to simply run away and never come back. So strategize, and strategize well.
What to highlight in free reports to increase your sales in affiliate marketing
Free reports are the best follow-ups invented by the affiliate marketing world. Rare are the instances wherein you get to establish a sale just by a few convincing words on your pre-seller site, and so follow-ups are crucial. Some prospects need a little more courting before they finally make a decision of buying your product, and this is where free reports come in.
Free reports can contain everything and anything under the sun about your products, however, doing just that might spoil your chances of ever closing sales with your ever choosy prospects. In order for your free reports to bring you the results you want, and that is to increase your sales, you must focus on highlights instead of on complete information regarding the products your prospects might either already know or aren’t interested to know. Highlighting the right things will eventually make your prospects say yes to your products.
We like to buy products that are beneficial to us, therefore, you should HIGHLIGHT THE BENEFITS YOUR PRODUCT OFFERS in your free reports. The chances that your prospects already know of the advantages of buying your product are high. It is more likely that these benefits are the reason behind their subscribing to your free reports.
But it wouldnt hurt to constantly remind them of what they are missing out on, and what they can gain if they buy your product. Just remember to repackage the benefits you highlight once in a while, for no one likes reading the same things over and over again. Lastly, remember that although more benefits mean increased sales, dont overdo and exaggerate.
Next, you might want to INCLUDE TESTIMONIALS in your free reports. Your prospects need to be reminded that your products can make real people happy, and that it can make them happy, too. Highlight testimonials you feel your prospects can relate most to. Again, no one likes to read the same things over and over again, and so vary the testimonials you place on your free reports. Another mistake affiliate marketers do with their free reports is that they bombard it with too many testimonials, especially if the product is worth testifying for. Highlighting 3-5 testimonials per free report is good enough.
Prospects sign up for free reports because they want to know more about the product, so HIGHLIGHT ANY DEVELOPMENTS ON YOUR PRODUCT in your free reports. Highlight any upgrades your products might have recently experienced, recent findings regarding the features and benefits of the products, and reviews reputable people, groups, and organizations have made on your product. Again, be varied. Youll never know what developments will catch the eye of your prospects, and bring you the increase in sales you have always wanted.
However, knowing what to put in your free reports is not enough. Your reports should contain certain characteristics that would turn your prospective buyers into buyers. If you want more sales than just a meager months worth of groceries and bills, then you should also take note of the following characteristics your reports should have in order to optimize sales.
USE AN ACTIVE VOICE. Tell your prospects what to do, not what they can do. Instead of saying If you buy this product now, (benefits here), say Buy this product now and (benefits here). This little change can make a lot of difference in your sales. Just make sure you place your commands at the right places.
ADD A LITTLE SPUNK. Make your prospects love the things you put in your free reports. Make them laugh, cry, or think. A lot of the right attitude can go a long way, and your prospects are smart enough to determine attitude, even if its written. If you make them feel good enough about reading about your product, you might finally get that increased sales you have been longing for.
BE FOCUSED. Do not write about search-engine optimization when you are promoting your products. That also goes for writing about multiple products in one report. Focus on one product only, and make your free reports in such a way that would make your prospects focus on buying your product.
Free reports, again, are one of the best ways to increase your sales, that is, if done correctly. Remember that the goal of free reports is to convince your prospects that your products are what they need or want. If you have to, put yourself in your prospects shoes, and focus on what they might like to see in the free reports. Combine that with the tips named in this article, and voila! You have your own recipe for increased sales through free reports.
How to choose the products to promote.
Affiliate Marketing has become a relatively easy and convenient way of earning money, thus, attracting quite a number of followers. For those who are new to the business, they have quite a lot to learn before they get to reap the bigger fruits of affiliate marketing. In fact, theres so much to learn, it is quite difficult to focus on where and how to start on your own affiliate marketing venture.
The focal point of affiliate marketing, or of any business enterprise for that matter, is the product. No exchange ever happens if there is no product involved. For those who are new to affiliate marketing, choosing a product to promote might make their head spin like crazy.
The following tips regarding what kinds of products an affiliate marketer should promote are perfect for beginners. For those who are more experience in affiliate marketing, however, do not fret. You might also get a few tips from this article (or this article might just confirm what you already know, which isnt all that bad, either).
The first step in choosing a product to promote using affiliate marketing is not being too specific just yet. Focus on a certain group of products you might find interesting enough to sell, and soon, well get to the part where you choose the specifics of what youll be promoting.
For starters, CHOOSE A TYPE OF PRODUCT YOU BELIEVE IN. Promoting in itself is a great task, perhaps, the main focus of all your affiliate marketing activities. For those who arent exactly experts at promoting just yet, you might have to rely on your belief of the product above anything elsethe more you believe in the benefits your products have to offer, the easier it would be to promote them. Anyway, if you, a real human being, find your product good enough, you might discover that other human beings find it good enough, too.
For those who are simply starting out, you might find it easier to PROMOTE A PRODUCT THAT IS ALREADY POPULAR. Promote those with brand names that stand out. Competition might be fierce, but since your product has already been able to establish a name on the market, it would be much easier to sell. A few newbie affiliate marketers think that promoting lesser known products would be easier due to the smaller competition.
They cant be any more wrong. The fact that they are newbies promoting unknown products makes for the worst combination of all. Yes, competition might be fierce, but if you are just as fierce with your marketing strategies and promotions, you will eventually find yourself earning just as well as more experienced counterparts.
DO A MARKET RESEARCH. It sounds like an expensive activity to undertake, but it isnt. All you have to do is be observant. Try to observe people around you: family members, friends, strangers passing you by on the streets, and people you ride with on the public transit. What products are they using?
Put yourself in their shoes and try to think what kinds of products they might like to purchase. Ask them, if you have to. Try to observe how they react to certain product names, and how they do not when it comes to others. You might find yourself flashing a light bulb once in a while. Take advantage of what you have learned. They might come in handy as soon as you gain the information, or at a much later time.
Once you know what kinds of products you would want to promote, it is time to narrow down the list. This might be, initially, a tad confusing, but once you have established the categories of products you would like to promote, this part becomes much easier to undertake.
If you were lucky enough to know the specific product to promote given the tips above, then you might want to try SEARCHING FOR YOUR PRODUCT THROUGH YOUR FRIENDLY NEIGHBORHOOD SEARCH ENGINES. If you have already set your heart and mind on promoting a certain product, look for it, and try to find out whether the product can be promoted through affiliate marketing.
However, if you are like the rest of affiliate marketers just starting out, and, well, still confused on the specifics of the product you would promote, you might want to JOIN AFFILIATE MARKETING NETWORKS. In this case, search engines are as much your friends as the first case. Find marketing networks that have large product databases, and preferably, do not have any membership fees.
Once you know what products to promote, there should be no turning back. Everything else will fall into place. Though the next steps to finalizing your affiliate marketing venture arent exactly walks in a park, at least they are now focused towards a single goal, and that it to successfully promote the products you have just chosen.
Establishing yourself in the affiliate marketing world is no easy task. However, once you have, the rewards are much greater than one could usually expect. Your products and affiliate marketing sites will get you that success you want. But how do you get them to do that?
You are probably just starting out with affiliate marketing by trying your luck with just one product, or like many affiliate marketers, marketing multiple products to maximize profits. Either way, you should acknowledge the fact that the method in which you utilize your affiliate marketing sites is a major determinant of your success.
Creating unique affiliate marketing sites for your affiliate products pave the best way for maximized profits. Unique affiliate marketing sites allow for your prospects to focus highly on the certain product they need or want, or the niche in which that product belongs to. Further reasons why you should create unique affiliate marketing sites (and how these sites should look like) for your affiliate marketing ventures are stated below.
WHY CREATE UNIQUE AFFILIATE MARKETING SITES?
1. TO GET YOUR PROSPECTS FOCUS ON ONE PRODUCT. Your prospects probably landed on your page because they were specifically looking for your product. They would want to know more about the product, and considering just how patient (which isnt much) customers can get these days, they wouldnt want to know anything more. Imagine how they would get if you placed the descriptions of totally unrelated products beside the one they were looking for (for example, sneakers beside a computer)? You wouldnt want to know just how much that would hurt your profits, except that since you care about your profits, you have to.
By focusing on one product at a time, you give your prospects the chance to get to know your product more. Plus, unique affiliate marketing sites are quite easy to maintain and establish: at most, a day or two to get everything (links, layout, entries, photos, etc) right. Youd be extremely surprised just how these unique affiliate marketing sites focused on promoting a single product could bring in profits disproportionately high compared to the effort that went into making them.
2. TO GET THEM TO FOCUS ON A CERTAIN GROUP OF PRODUCT. Sometimes, customers who arent satisfied with the features and benefits of a product want to find other alternatives. It would be such a sad thing if you cant provide them with that. By grouping similar products together in one unique affiliate marketing site, you can pretty much capture the market, despite all its preferences and specific needs.
The only problem with establishing unique affiliate marketing sites focused on a certain group of product is that they are much harder to do than single-product sites. The work is tedious, and you might end up having to hire someone else to do the job for you, which calls for moneymoney you would rather earn than spend. The trouble also is that these sites may not work right awayit may take awhile before profits come pouring inand this could get quite a bit discouraging. If you have the patience for everything (creating the site, waiting for profits), then you could try your luck at this.
THREE QUALITIES YOR UNIQUE AFFILIATE MARKETING SITES SHOULD HAVE
It isnt enough to know what kind of affiliate marketing site to establish. Even if your site caters to a single product or multiple ones, they have to have a certain qualities to ensure success. To encourage profits, your unique affiliate marketing site should be:
1. USER-FRIENDLY. Create affiliate marketing sites that users could find easy to navigate. Keep links and buttons within acceptable reach, and at enough frequency.
2. WELL-FORMATTED. Do with a format or a layout that does well for the product you are trying to sell. Do not ever do the mistake of creating an affiliate marketing site meant for Big Bikes (ie, Harley Davidsons) with a layout composed of butterflies and pretty flowers (this is a thing for the insane to do).
3. ORGANIZED. Keep your unique affiliate marketing sites organized by placing appropriate links where they are most likely to be seen without interfering with everything else. Categorize your links and products as well (dont just place hundreds of your links under one category). Keeping your site organized will entice your prospects to discover more, and click away.