Where to position your free reports in your site to promote your affiliate products
There are so many ways to promote products in the marketing affiliate world. Some marketers have even gone to the extent of establishing ridiculous and weird promotional strategies for their products. Although it might be true that these strategies work, for the better part, to successfully promote in the affiliate marketing world need not be that extreme. All you need are to establish the right kinds of non-extremist strategies of promoting, push through with them, and you will soon have success at the tips of your fingers.
It is an established fact that affiliate marketers do not sell as much by trying to convince prospective buyers to purchase your product just once. Affiliate marketing finds its success in follow-ups and consistent promotions, and what better way to do this than free reports?
Prospects subscribe to your free reports due to the following reasons: first, is that before subscribing, they arent exactly sure if they want the product just yet, however, they might consider buying if they found something about the product that would be of benefit to them; and second, is that they are planning to buy the product, however, they want to know more about it before they do. Either way, your free reports have goals, and those are to promote your product and convince your prospects to buy them.
This might lead you to think that by making your free reports, you should focus on the content and nothing more. However, the positions of your free reports on your affiliate marketing sites are just as important as the content. Of what use would the content of your free reports be if your prospects have no means of getting to them? The strategies you employ in positioning your free reports should be as extensive as the strategies you employ in making them. This article will guide you through the most strategic places for you to position your free reports on your affiliate marketing site.
POSITION YOUR FREE REPORTS AT THE UPPER PART OF YOUR PAGE
Prospects have the tendency to be impatient, and if they have to get to the bottom of a page before they could have access to your free reports, you might as well say goodbye to future profits. Place your reports where your prospect buyers can easily see them. Anywhere on the upper part of the page is fine, however, many would suggest that placing free reports on the upper left part of a page is more conspicuous. Place your free reports where they can easily be seen, but arent too distracting (too much distraction might make your prospects hate your site and lead them to never come back).
POSITION YOUR FREE REPORTS AT STRATEGIC LOCATIONS IN YOUR ARTICLES
Take note of the word strategic. Strategic does not include placing links to your free reports at every end of your sentences. Placing 3-5 links to your free reports throughout a 500-word article should be good enough. Make sure your links also fit well. It would be such a waste of a good article and good free reports if you dont know how to position them. Position links to your free reports in a consistent but not bothersome manner. Consistency is good for the impatient prospective buyers, however too much of it might just piss him or her off.
PROVIDE LINKS TO YOUR FREE REPORTS ON YOUR CONTACT US PAGE
Some would say no to this, but if you do this correctly, theres absolutely nothing wrong with it. The main objective of a contact us page is to contact the affiliate marketer. However, it wouldnt do any harm to place a little link that would provide means for the affiliate marketer to contact the prospective buyers through free reports. If you do decide to place links to your free reports in your Contact Us page, remember what the page is made for. Never ever forget, or you might risk chasing prospective buyers away.
Positioning your free reports throughout your affiliate marketing site is all about strategy. Location, location, location. Too little of those powerful links might lead to your prospect buyers to simply overlook them, and too much might lead them to simply run away and never come back. So strategize, and strategize well.
How to choose the products to promote.
Affiliate Marketing has become a relatively easy and convenient way of earning money, thus, attracting quite a number of followers. For those who are new to the business, they have quite a lot to learn before they get to reap the bigger fruits of affiliate marketing. In fact, theres so much to learn, it is quite difficult to focus on where and how to start on your own affiliate marketing venture.
The focal point of affiliate marketing, or of any business enterprise for that matter, is the product. No exchange ever happens if there is no product involved. For those who are new to affiliate marketing, choosing a product to promote might make their head spin like crazy.
The following tips regarding what kinds of products an affiliate marketer should promote are perfect for beginners. For those who are more experience in affiliate marketing, however, do not fret. You might also get a few tips from this article (or this article might just confirm what you already know, which isnt all that bad, either).
The first step in choosing a product to promote using affiliate marketing is not being too specific just yet. Focus on a certain group of products you might find interesting enough to sell, and soon, well get to the part where you choose the specifics of what youll be promoting.
For starters, CHOOSE A TYPE OF PRODUCT YOU BELIEVE IN. Promoting in itself is a great task, perhaps, the main focus of all your affiliate marketing activities. For those who arent exactly experts at promoting just yet, you might have to rely on your belief of the product above anything elsethe more you believe in the benefits your products have to offer, the easier it would be to promote them. Anyway, if you, a real human being, find your product good enough, you might discover that other human beings find it good enough, too.
For those who are simply starting out, you might find it easier to PROMOTE A PRODUCT THAT IS ALREADY POPULAR. Promote those with brand names that stand out. Competition might be fierce, but since your product has already been able to establish a name on the market, it would be much easier to sell. A few newbie affiliate marketers think that promoting lesser known products would be easier due to the smaller competition.
They cant be any more wrong. The fact that they are newbies promoting unknown products makes for the worst combination of all. Yes, competition might be fierce, but if you are just as fierce with your marketing strategies and promotions, you will eventually find yourself earning just as well as more experienced counterparts.
DO A MARKET RESEARCH. It sounds like an expensive activity to undertake, but it isnt. All you have to do is be observant. Try to observe people around you: family members, friends, strangers passing you by on the streets, and people you ride with on the public transit. What products are they using?
Put yourself in their shoes and try to think what kinds of products they might like to purchase. Ask them, if you have to. Try to observe how they react to certain product names, and how they do not when it comes to others. You might find yourself flashing a light bulb once in a while. Take advantage of what you have learned. They might come in handy as soon as you gain the information, or at a much later time.
Once you know what kinds of products you would want to promote, it is time to narrow down the list. This might be, initially, a tad confusing, but once you have established the categories of products you would like to promote, this part becomes much easier to undertake.
If you were lucky enough to know the specific product to promote given the tips above, then you might want to try SEARCHING FOR YOUR PRODUCT THROUGH YOUR FRIENDLY NEIGHBORHOOD SEARCH ENGINES. If you have already set your heart and mind on promoting a certain product, look for it, and try to find out whether the product can be promoted through affiliate marketing.
However, if you are like the rest of affiliate marketers just starting out, and, well, still confused on the specifics of the product you would promote, you might want to JOIN AFFILIATE MARKETING NETWORKS. In this case, search engines are as much your friends as the first case. Find marketing networks that have large product databases, and preferably, do not have any membership fees.
Once you know what products to promote, there should be no turning back. Everything else will fall into place. Though the next steps to finalizing your affiliate marketing venture arent exactly walks in a park, at least they are now focused towards a single goal, and that it to successfully promote the products you have just chosen.
…if you want to increase your sales, that is
The past few decades have bore witness to the internet being one of the best ways to earn money. Improved communication and safer money transfers make it easier for both the sellers and the buyers to indulge themselves in the act of buying online. Thus, the boom of Affiliate Marketing. The main reason why affiliate marketing has become so popular lies on the simple fact that all you have to do is apply for an affiliate program, pay for the programs fees (if there are any), establish your pre-seller site, and write away. Simple, isnt it?
Not quite. A number of affiliate marketers do not witness success (or any sales at all) because of the part where they write away. Writing for your affiliate marketing site does not require the skills of a Pulitzer Prize winner, but those of a smart affiliate marketer. Your articles need to have certain qualities that would utilize online resources best, and, of course, turn prospects into closed sales. This article brings you five types of articles your affiliate marketing site should have, if you want to increase your sales (which I know you do!).
People want information. Small is the probability of having a person enter your site and establishing a sale the first time around. They probably didnt even notice the sales pitches you have placed all over your site in the first placethe main thing that must have been going through their minds is that they need the product, and fast! Generally, people hate hard core sales pitches.
They want to know more about the product. So give your prospects what they want. Give them honest and sincere information on your affiliate marketing site in the form of reviews. Be honest with your reviews. Place any cons that might come in buying the product. And since this is an affiliate marketing program, market your product as well. Do so in a way that promotes the product and not sell it.
Prospects want to know the features of a product the first time they get around to wanting to buy it. If the features of your products are to their liking, they would want to know more about the products. Let them know more of the benefits, instead of features, that come in buying your product. Your product is not the only one in the market, and it probably has other competition out there that have as good, or even better, features than the one youre selling. But if you can provide your prospects with more benefits than the competition can, the more likely will these register as sales increase.
If you are confident of your products ability to sell in the market, do product comparisons. Also, do so in the fairest way possible. Do not highlight all the cons of the competition while highlighting your own products benefits. Highlight the benefits of the other product, then compare in such a way that your product comes out on top. Be smart in selecting which benefits of the competitors product you are going to highlight.
If the competitors product has qualities that yours cant beat, then opt to overlook that quality, and focus instead on the other products benefits which your product can beat. Make sure sales come your way, and not the competitors.
Your prospects need to know that real people are using your products. Find people who can attest to the benefits of your products in the real word. You might want to keep the contact information from previous sales. It would be good if your previous customers can provide you with photos of themselves, alongside the products if possible. Once you can convince your prospects that your products are good enough for real people, your sales have nothing else to do but increase.
Keep your affiliate marketing site fresh with news briefs. You might want to include promos, developments, and previously unknown information regarding the product (such as studies show that this product (benefits of the product) or Top Marketing groups regard this product as one of the most revolutionary products of the 21st century). Keep your news briefs concisedo not bombard it with too much information. If you happen to have a dozen new information regarding your product, post them on your affiliate marketing site as a weeks worth of news briefs.
These types of articles can be used all at once, or in a combination. Choose what best works for your affiliate marketing program, or product, and you can be on your way to claim sales commissions that just keep on increasing.
Variety is a good thing but when there are so many choices for a single purpose, it can be very confusing. Such is often the case when prospective affiliates try to make their decisions regarding the best affiliate marketing program to use. Since the choice of an affiliate marketing program is critical to your success, find out which among the hundreds now available is the best program to use. Here are some criteria to look for:
The affiliate marketing program is top quality
Always go for the affiliate marketing program that is backed up by a reliable and trustworthy team with the appropriate and sufficient knowledge about the industry. Check the affiliate product and services as well. Are they for real, offer good value and are saleable? Remember that you will be putting your own credibility on the line when you sign up for that program. If it’s trustworthy, then you will be viewed as such as well.
The affiliate product is ‘hot’ or getting there
Stay current on market demands and about the ‘hottest’ and ‘to watch out for’ products. A simple search online will help you find out the kind of things that people are looking for and are willing to buy. There’s a good chance an affiliate marketing program is selling that product. When a product has a high market demand, it’s much easier to sell.
This is good news for you as an affiliate of that program since there won’t be any backbreaking work to do just to get the product off the ground. It will sell on its own or for minimal effort.
The affiliate marketing program pays high commissions
Ultimately, the affiliate’s goal in signing up for an affiliate marketing program is to earn money. In affiliate marketing, earnings come in the form of commissions usually a percentage off the sale of a product. Why settle for a low-paying program when there are others from which you can benefit more from given the same amount of efforts on your part?
When considering what affiliate marketing program to use, choose those that offer higher commission rates. Good rates range from about 50 percent to 75 percent. If the program pays lower than that, you might want to reconsider. It may not be worth your effort at all.
The affiliate marketing program has a higher than usual conversion rate
Conversion rate refers to the period it takes for a prospect who clicks on an affiliate site to become a paying customer. In affiliate marketing, this can be notoriously fickle, with leads taking as much as 60 days before ever purchasing anything.
A good indication that a particular affiliate marketing program is the best one to use is its high conversion rate. This means that more visitors to an affiliate’s site become buyers. When there are more buyers, an affiliate’s earnings increase.
To find out about their conversion rate, you can check an affiliate marketing program’s website. Some of them publish this information. If not, you will have to test the product yourself using targeted visitors to see how well it performs.
The affiliate marketing program offers full support.
This is an especially important criteria to look for when deciding what affiliate marketing program to use if you’re a beginner. There are many programs that will offer their system and leave you to your own devices without checking in on your progress.
If you’re not a self-starter or are wary of affiliate marketing programs that don’t assist their affiliates, avoid these types. Use affiliate marketing programs that provide sufficient information, training and affiliate support. You will appreciate this extra feature in case you run into a bit of trouble later.
That’s NOT the Way to Promote Your Affiliate Products
The great sales pitch can be a bit overrated, seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded. When giving out free reports to promote your affiliate products, enthusiasm can cause you to produce a sales pitchy report, something that could be taken the wrong way by your prospects. If you want to make a good impression, writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products.
Why sales pitchy free reports are ineffective
There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products. For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldnt be where they are.
They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale. Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers. Sales pitchy free reports usually lack the declaration that states its true value to its readers.
If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief. If you’ve thrown away or deleted a sales pitchy free report you didnt even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.
Writing the right free reports without being sales pitchy
When you write free reports, consider them as part of your sales campaign. This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions. Here are some very important things you have to remember when using free reports to promote your affiliate products:
Free reports should make a good first impression
A well-written title is an excellent technique to ensure that you get a hold of your readers’ attention and encourage them to read further. If the title is bland, your readers will either skim through the report and miss the good points or give up altogether.
Free reports should avoid the ‘general public’
A common mistake among marketers who write free reports to promote their affiliate products is that they tend to write for just about everyone. Remember that your affiliate products have specific market demographics. Find out what these are and write directly to them.
Free reports should include details
Words such as ‘excellent’, ‘good’, ‘amazing’ and ‘incredible’ always find their way into free reports. While there is nothing wrong about using them, they tend to be too generic and ultimately, sales pitchy.
Instead of using these words or their synonyms again and again, try to use details and specifics instead. Review that free report you have written and check out generic words. Instead of saying that the affiliate product is ‘an excellent deal’, say ‘you get 25% off your purchase’. Instead of merely saying that the purchase is ‘risk-free’, say instead that you offer a ‘100% money-back guarantee’.
There has to be a sense of urgency
A good, non-sales pitchy free report should include a statement regarding the effectivity date of the promotion. When promoting your affiliate products, state in clear terms when the product will be sold for the special price and for how long. By restricting the product’s availability, you will be able to gently persuade your readers and turn them into real paying customers.
So are you still writing those embarrassing sales pitchy free reports?
Why They Work and How to Use Them
Someone’s good word can be incredibly powerful. As a consumer yourself, wouldnt you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, wouldnt you rather try one that has had some glowing reviews even if you’ve never heard of them before? Such is the power of testimonials when used in promoting affiliate sites.
These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company. The world’s largest corporations spend billions of dollars in harnessing the power of a good word alone. In affiliate marketing, testimonials are regularly utilized to promote an affiliate’s site, attract new customers and recruits and compete directly with another known brand.
Why affiliate marketers use testimonials
The role of testimonials in promoting an affiliate marketing site is to try to influence consumers’ buying decisions and behavior. Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership. It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.
Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar. Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.
To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials. While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive. Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.
To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success. A fully satisfied customer’s testimonial, if it’s well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.
Using the power of testimonials for promoting an affiliate’s site
Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve. However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate. Consider the following factors:
Testimonials exhibit much more power in promoting your affiliate’s site if they are expressed in more details. If a testimonial from a customer or another affiliate states that the program is ‘excellent’, it should be followed by a specific description of the program’s most useful features what makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.
Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate’s site. Words such as, ‘I wasn’t convinced at first, BUT’ or ‘I have always used XYZ product and didnt think of switching to another brand. However, your product has ____ and ____ features that convinced me it was so much better.’
Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.
Keeping it real
Avoid using fake testimonials. ‘Designer’ testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. Once you’re found out, you lose your credibility. That simple act could haunt you for the rest of your life as a discredited affiliate marketer.
A few good words
Try to be selective with your choice of testimonials. They can be quite powerful when used for promoting your affiliate’s site but over-use can work against you. Find the best ones, especially the well-written and detailed testimonials and use these instead. Or, you could take the best sentences and phrases and post those in place of a whole paragraph.
Promotion can never be a walk in the park. Thats what most of us say. Promoting somebody elses site for instance makes it much harder for you to attest for the said website. Thats how affiliate marketing works by the way. You are tasked to promote a certain website through your own website. It may sound like a hard task but in reality, that is not true.
Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. If you are running a blog, you can simply shift your entries t the products advantage. Heres an example.
You are currently promoting an Xbox website which caters to online gamers. The products range from Xbox accessories to online downloadable games. Your blog is about your everyday living experience, sort of a journal like website. So how would you shift your blog so it could help your affiliate to boost up its products sales? It is pretty simple. You could make your entry for one day something like you are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought an Xbox! So you hurriedly setup the console and played to your hearts content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill just make sure that you always say good things regarding your affiliate.
Heres another example. Same thing you have a blog and your affiliate site is for a Nintendo Wii. You could make your entry for one day something like this. You are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought a Nintendo Wii! So you hurriedly setup the console and played to your hearts content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill, you have to detail the good testimonies you have regarding the website you want them to visit.
If you are running a blog, you can simply shift your entries t the products advantage. Thats when you will introduce the affiliate website that you have. Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. If you are running a blog, you can simply shift your entries t the products advantage.
In this manner, promotion of the affiliate sites will be much easier. No pressure on your part and the effect will be colossal. You can simply make the most out of your advertisement by simply using your blog to your advantage. It is like telling a story and at the same time, enticing to your target audience. Now thats what I call effective blogging marketing.
Establishing yourself in the affiliate marketing world is no easy task. However, once you have, the rewards are much greater than one could usually expect. Your products and affiliate marketing sites will get you that success you want. But how do you get them to do that?
You are probably just starting out with affiliate marketing by trying your luck with just one product, or like many affiliate marketers, marketing multiple products to maximize profits. Either way, you should acknowledge the fact that the method in which you utilize your affiliate marketing sites is a major determinant of your success.
Creating unique affiliate marketing sites for your affiliate products pave the best way for maximized profits. Unique affiliate marketing sites allow for your prospects to focus highly on the certain product they need or want, or the niche in which that product belongs to. Further reasons why you should create unique affiliate marketing sites (and how these sites should look like) for your affiliate marketing ventures are stated below.
WHY CREATE UNIQUE AFFILIATE MARKETING SITES?
1. TO GET YOUR PROSPECTS FOCUS ON ONE PRODUCT. Your prospects probably landed on your page because they were specifically looking for your product. They would want to know more about the product, and considering just how patient (which isnt much) customers can get these days, they wouldnt want to know anything more. Imagine how they would get if you placed the descriptions of totally unrelated products beside the one they were looking for (for example, sneakers beside a computer)? You wouldnt want to know just how much that would hurt your profits, except that since you care about your profits, you have to.
By focusing on one product at a time, you give your prospects the chance to get to know your product more. Plus, unique affiliate marketing sites are quite easy to maintain and establish: at most, a day or two to get everything (links, layout, entries, photos, etc) right. Youd be extremely surprised just how these unique affiliate marketing sites focused on promoting a single product could bring in profits disproportionately high compared to the effort that went into making them.
2. TO GET THEM TO FOCUS ON A CERTAIN GROUP OF PRODUCT. Sometimes, customers who arent satisfied with the features and benefits of a product want to find other alternatives. It would be such a sad thing if you cant provide them with that. By grouping similar products together in one unique affiliate marketing site, you can pretty much capture the market, despite all its preferences and specific needs.
The only problem with establishing unique affiliate marketing sites focused on a certain group of product is that they are much harder to do than single-product sites. The work is tedious, and you might end up having to hire someone else to do the job for you, which calls for moneymoney you would rather earn than spend. The trouble also is that these sites may not work right awayit may take awhile before profits come pouring inand this could get quite a bit discouraging. If you have the patience for everything (creating the site, waiting for profits), then you could try your luck at this.
THREE QUALITIES YOR UNIQUE AFFILIATE MARKETING SITES SHOULD HAVE
It isnt enough to know what kind of affiliate marketing site to establish. Even if your site caters to a single product or multiple ones, they have to have a certain qualities to ensure success. To encourage profits, your unique affiliate marketing site should be:
1. USER-FRIENDLY. Create affiliate marketing sites that users could find easy to navigate. Keep links and buttons within acceptable reach, and at enough frequency.
2. WELL-FORMATTED. Do with a format or a layout that does well for the product you are trying to sell. Do not ever do the mistake of creating an affiliate marketing site meant for Big Bikes (ie, Harley Davidsons) with a layout composed of butterflies and pretty flowers (this is a thing for the insane to do).
3. ORGANIZED. Keep your unique affiliate marketing sites organized by placing appropriate links where they are most likely to be seen without interfering with everything else. Categorize your links and products as well (dont just place hundreds of your links under one category). Keeping your site organized will entice your prospects to discover more, and click away.
What It Is, How It Affects You and How to Avoid It
There is another word that can describe the nature of market saturation and that’s consumer desensitization. Either term is bad news, especially if you’re involved in affiliate marketing. These days, affiliate marketing is considerably one of the best ways to generate income online. But if you must contend with affiliate markets saturation, is still there point to joining this industry at all?
What is market saturation?
Market saturation, specifically that which relates to affiliate marketing, is simply that point in a business opportunity’s life when demand for a product or service evens out and begins to decline. This may be due to certain factors, such as:
Increase in the number of distributors in a limited area. This usually happens if an affiliate program does not exercise control over the distribution of its products in specific areas.
As more and more distributors enter the arena, the market becomes bombarded by the same products. Since there are only so many people to purchase, subscribe or participate, it wouldnt be long until affiliate market saturation occurs.
Decrease in product demand and customer interest. There are many reasons why demand for an affiliate product occurs but if it does happen in light of affiliate markets saturation, it could be because customers are no longer interested in its novelty. This is especially true of products that were successfully launched and accepted due to hype. Interest will later plateau and gradually wear off.
Appearance of competing products in the same market segment. Competition can do wonders for your affiliate marketing business. It can also affect it in a negative way. The affiliate product you’re selling now may have great response but should a similar product appear in the future that will compete directly with you for market presence, you could be in for some serious neck-to-neck race.
Now imagine if 10 or 15 other similar products appear on the market…
Avoiding affiliate markets saturation
Although in many areas of business market saturation is inevitable (witness the downfall of many multi-level marketing programs), it doesnt have to take your affiliate business hostage. There are a few factors you will have to consider carefully so you will know how to steer clear of opportunities that may not offer you the results you wish to produce.
Recognize product potential and customer demand the first time.
A lot of your success in any affiliate marketing business rests on how well you can recognize an opportunity. Not every affiliate product has a high market demand and as such, cannot be considered lucrative.
The number of customers who have interest in the product will also matter. If you can find a way to bring the two together, you will be able to zero in on a product that has real potential. This usually means you will have to focus on selling to a niche market.
Choose a product with high demand but low areas of sales.
To avoid affiliate markets saturation, look for a product that has a potentially huge market but is only being sold in limited areas. That way, you’ll be able to take advantage of higher sales on your part than if you chose a product that is being distributed in hundreds of other stores not just online but offline as well.
Find another way to view it.
Affiliate markets saturation doesnt have to have a negative implication. It would be a lot easier to deal with if you view it as the maturation of your market. It’s like selling cosmetics. When you first started out, your main market was composed of women in their teens and 20s. You sold well and enjoyed brisk and repeated business.
A decade later, some of these women are already in their 30s. Response to your advertising efforts is no longer the same and you probably doubt their efficacy. So what went wrong? Have you saturated the market that easily?
If you look closely, you will find that the market has indeed changed women who were still in school or just starting out in their careers are now full-fledged career women, mothers or owners of their own businesses. Their needs have changed as well. The market hasnt become saturated it simply evolved. As a product and service provider, it is now your goal to redefine your business in order to meet this newly evolved market’s needs.
The same is true in affiliate marketing. Consider carefully whether your market has evolved with the times. If it has, find out what type of changes you can implement in your advertising or promotions that will appeal to this market segment. Better yet, why not look for products in another affiliate marketing program that can meet this market’s new requirements?