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Now that the Biden news is official, Twitter is getting cute with Trump's account

This may be of some interest.

Now that the Biden news is official, Twitter is getting cute with Trump's account

In case you haven’t heard, Joe Biden is now president-elect of the United States. Twitter, which already begun flagging Trump’s tweets on his bunk election claims, now seems to be going full-steam ahead in trolling his account.

Shortly before the race was called, Trump claimed that he won the election “by a lot.” In fact, for multiple hours after the Biden news was announced, Trump’s tweet stood as his latest:

I WON THIS ELECTION, BY A LOT!

— Donald J. Trump (@realDonaldTrump) November 7, 2020

After the race was officially called for Biden, the warning link Twitter embedded under the tweet led to a Moment saying Biden did indeed win the election. Read more…

More about Twitter, Donald Trump, Social Media, Election 2020, and Culture

Thank you for reading.

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

This may be of some interest.

2020 October 16 MarketingCharts Chart

2020 October 16 MarketingCharts Chart

B2B marketers are struggling to produce enough content amid the pandemic
35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their content plan, according to recently-released survey data. The Drum

Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options
Google has given a significant overhaul to its popular Google Analytics website traffic analysis platform, adding a smarter artificial intelligence (AI)-infused approach including new insights such as churn probability and a variety of additional new predictive metrics, the search giant recently announced. Social Media Today

WordPress can now turn blog posts into tweetstorms automatically
WordPress has rolled out a new feature that allows entire posts created in the content management system to be shared and discussed on Twitter, including accompanying images and video, with support for multiple Twitter accounts, the firm recently announced. TechCrunch

Facebook & Instagram Drop Support For WordPress Embeds
Facebook and its Instagram platform will both cease supporting the traditional and widespread form of WordPress embedding, as unauthenticated embeds won’t work after an October 24 API update — a change aimed at driving publishers to create Facebook Developer accounts and use the oEmbed embedding format, Facebook announced recently. Search Engine Journal

Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Brands achieve a 26.7 percent higher chance of gaining new customers when they target using a goal-driven advertising message mindset compared to an item-driven one, according to recently-released survey data that points out possible consequences of overly-specific ad targeting. MediaPost

Google Podcasts Manager shows you search impressions and clicks from Google Search
Google has launched a podcast performance monitoring and reporting system — Google Podcasts Manager — that shows how people find podcasts and what their listening habits are, among other new podcast-related data, Google recently announced. Search Engine Land

2020 October 16 Statistics Image

Key Takeaways From Congress’ Digital Competition Report
Amazon, Apple, Facebook and Google are being urged to implement changes that would promote increased interoperability when it comes to digital advertising, and Adweek takes a look at some of the findings from the nearly 450-page U.S. House Judiciary Committee’s Antitrust Subcommittee report. Adweek

YouTube Tests Product Tags in Selected Creator Videos as Part of Larger Shift Towards eCommerce
YouTube has begun testing interactive product tags within certain videos, including new integration with Shopify that could lead to more streamlined clickable products within video content, the video giant recently announced. Social Media Today

Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Google has enhanced its Google Assistant service with new voice search features for users of Android apps, including functionality to post to social media platforms, the firm recently announced. MediaPost

Performance Marketing Budgets to Increase as Marketers Chase ROI
42 percent of B2B marketers plan to increase budgeting for performance marketing initiatives by up to 20 percent over the next year, and 18 percent say they will increase those budgets by over 20 percent — two of several items of interest to digital marketers in recently-released survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 October 16 Marketoonist Comic

A lighthearted look at “product choice overload” by Marketoonist Tom Fishburne — Marketoonist

Coworker’s Sly Smile In Zoom Meeting Suggests Separate Chat Happening Right Now — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Roundup Debate on why people follow influencers — DearMishuDad
  • Lee Odden — The Employees as Influencers – Insights from Adobe — Jason Falls
  • Nick Nelson — 10 Important Building Blocks for Small Business Success — Small Business Trends
  • Lee Odden / TopRank Marketing — The State of B2B Influencer Marketing [Research] — V3Broadsuite

Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.

Thank you for taking the time to join us for the weekly B2B marketing news, and we hope that you will come back again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act appeared first on B2B Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Demand Gen Adapts, B2B Buyers Taking Longer, Microsoft Digital Marketing Center Beta

This may be of some interest.

Gartner Hype Cycle AI

Gartner Hype Cycle AI

The Gartner Hype Cycle for Artificial Intelligence, 2020 – Chatbots are projected to see over a 100% increase in their adoption rates in the next two to five years and are the leading AI use cases in enterprises today. Forbes

Bing is now Microsoft Bing as the search engine gets a rebrand – Microsoft doesn’t go into detail about why it added the company’s name to the Bing brand, other than it reflecting “the continued integration of our search experiences across the Microsoft family. The Verge

68% of B2B buyers say the length of their purchase cycles has increased over last year – The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report. MarketingProfs

How B2B Demand Generation Has Adapted. Despite the impact of COVID-19, budgets for demand generation are holding up more than B2B marketing as a whole. Fewer than 1 in 5 (18%) B2B marketers say that they expect their budgets for demand generation to decrease, whereas 3 in 10 (31%) say their overall marketing budgets will fall. MarketingCharts

2021 B2B Content Marketing: What Now? [New Research] – Find out what content marketers are thinking, doing, and not doing when it comes to content creation and distribution, metrics and goals, team structure and outsourcing, budgets and spending. Content Marketing Institute

Study: Comparing the data from 8 SEO tools – The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Search Engine Land

Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns – The new offer is a media buy advertisers can use to ensure their campaigns reach a certain amount of people in the app frequently over three or five days, according to three agency execs who are considering it. Digiday

Always On Influencer Marketing Statistic

Nearly half of consumers will try new brands if the ad is relevant – Consumers are spending more time at home with online content, especially connected TV (CTV) and social media. Since the beginning of the COVID-19 pandemic, the average time interacting with online content has doubled globally. Marketing Dive

Video ads drive a 48% higher sales rate than static ads, study says – WARC forecasting an 18.3% global increase for e-commerce ads this year even as overall ad spending drops 8.1% Mobile Marketer

Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features. When complete, WhatsApp will also join Facebook’s messaging integration upgrade. Social Media Today

Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant – New entrants include Beeswax, Centro, Mediaocean and Zeta Global.  Ad Exchanger

Microsoft Digital Marketing Center is now available in open beta in the U.S Microsoft’s Digital Marketing Center for search and social management adds features, opens beta. The free platform is now open to U.S. small businesses. Search Engine Land

ON THE LIGHTER SIDE:

Marketoonist Psychographics
“In trying to deliver the right message to the right person at the right time, it’s important for marketers to draw a line between cool and creepy.” by Tom Fishburne — Marketoonist

Home Depot’s Sold-Out Giant Halloween Skeletons Creep Into Brand’ Social Feeds – Budweiser, Slim Jim, Natty Light and others are getting into the Halloween spirit—but might just turn people green with envy. AdAge

TOPRANK MARKETING IN THE NEWS:

  • Lee Odden — What’s Trending: Getting Better All the Time — LinkedIn (client)
  • Lee Odden – The Norse God, Lee Odden on Fitness and B2B Influencer Marketing – CoronaRadio 8.18
  • Lee Odden – 365 Marketing Quotes to Keep You Fired Up All Year – Skyword

Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.

Thanks for taking the time to join us for the weekly B2B marketing news, and we hope you’ll return again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Demand Gen Adapts, B2B Buyers Taking Longer, Microsoft Digital Marketing Center Beta appeared first on B2B Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads

This may be of some interest.

2020 August 28 Pubmatic Chart

2020 August 28 Pubmatic Chart

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year
Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of interest to digital marketers. MarketingCharts

US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets
B2B firms will spend over $8 billion on digital advertising in 2020, a 22.6 percent increase from 2019’s total, according to newly-released forecast data, also showing that 43 percent of U.S. B2B marketers said they plan to reallocate live event spending to content creation. eMarketer

Engagement with sponsored influencer posts doubled during lockdowns
Between March and July 2020 sponsored influencer posts saw a five-fold increase in interactions, reaching 57 million in July, according to recently-released report data from Shareablee. Business of Apps

Enterprise CMO Survey: COVID-19’s Impact on Budgets and Tactics
61 percent of enterprise CMOs said they created special customer communication during the pandemic, topping the list of actions taken by large global firms, with 47 percent noting that they deployed customer sentiment tools, while 42 percent developed scenarios for planning purposes, according to recently-released survey data. MarketingProfs

Facebook launches a Shop tab in its app, just like Instagram
Facebook has rolled out a global test of its shopping feature — Facebook Shop — occupying its own new tab in the platform’s app, in a move aligning in-app purchasing features with those already present in its Instagram offering, the social media giant recently announced. The Verge

In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web
More digital advertisers who utilize mobile app ad buys are embracing real-time bidding programmatic-like auctions, according to MoPub, in a shift that could affect how marketers allocate spending. Ad Exchanger

2020 August 28 Statistics Image

Email Falls Behind WhatsApp As Customer Request Channel: Study
Small to medium size global businesses have seen rising use of digital communication channels during the pandemic, with use of WhatsApp rising some 76 percent, SMS text by 56 percent, and traditional email 10 percent, according to recently-released survey data of interest to online marketers. MediaPost

Which YouTube TrueView for Action Direct-Response Ads Are Tops So Far in 2020?
Google’s YouTube platform has released an algorithmic list of its top-performing ads that utilize the video giant’s TrueView for Action automated bidding system, YouTube recently announced. Adweek

U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
The largest advertisers and digital media helped overall U.S. advertising spending tally its best month during July since the effects of the pandemic began, as April’s decrease of 35 percent in ad spending had fallen to 14 percent in July — two of several items of interest to digital marketing in newly-released report data. MediaPost

Mobile ad spend jumps 71% amid pandemic recovery
Spending on mobile advertising soared some 71 percent globally during the second quarter compared to 2019, with rates in the U.S. even higher at 77 percent, and a global increase of 8 percent over first-quarter mobile ad spending, according to recently-released study data. Mobile Marketer

ON THE LIGHTER SIDE:

2020 August 28 Marketoonist Comic

A lighthearted look at “business as usual” by Marketoonist Tom Fishburne — Marketoonist

Wendy’s Spices Up Other Brands’ Twitter Profile Pictures — AdWeek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Alcatel-Lucent Enterprise (ALE) / TopRank Marketing — 2020 Finalists and Winners – Content Marketing Awards — Content Marketing Awards
  • SAP — 3 Actionable Insights with… SAP global CMO Alicia Tillman — The Drum
  • Anne Leuman — What’s Trending: Make B2B Content More Memorable — LinkedIn (client)
  • TopRank Marketing — B2B Marketers Lend Their Support to Influencer Programs — New Horizons

Have you come across your own top marketing stories from the past week of news? Please let us know in the comments below.

Thank you for reading our weekly B2B marketing industry news, and we hope that you’ll return next Friday and tune in for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

This may be of some interest.

2020 August 21 MarketingCharts Chart

2020 August 21 MarketingCharts Chart

The Most Significant Challenges to B2B Brand-Building
Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs

‘You get 2 seconds to engage consumers online’: Mars neuroscientist shares key findings
Digital marketers have just two seconds to capture consumers’ attention and five to make an impact, according to newly-released neuroscience study data, also showing that memory encoding is key as duration time has dropped. The Drum

Facebook Adds New Paid Events Options for Businesses and Creators
Facebook has made direct in-stream purchase options available for eligible Facebook business pages in 20 countries including the U.S., offering digital marketers new monetization and event marketing options, the social media giant recently announced. Social Media Today

Twitter users can now control who replies to their tweet
Twitter has rolled out new user options for managing who can reply to tweets on the platform, allowing posters to specify that everyone can reply, only those they follow, or only users mentioned in a tweet, the firm recently announced. Reuters

Google Ads Performance Planner Added Shared Budgets, Shared Access & Conversion Delays
Google has rolled out three new budget planning features to its widely-used Google Ads management utilities, including better use of conversion delays, team shared access, and downloadable budgeting forecast data, the search giant recently announced. Search Engine Roundtable

The rise of the avatar as a marketing medium
The global health crisis has brought new marketing opportunities for the use of avatars usable in any number of virtual worlds, and AdAge takes a look at the trend here. AdAge

2020 August 21 Statistics Image

The World’s Biggest Brands Are Spending More in Programmatic
The largest brands have been spending more on programmatic advertising, according to recently-released World Federation of Advertisers (WFA) study data, also showing that 74 percent of the world’s biggest brands partner with an agency. Ad Week

Facebook Is Testing New Post-Level Analytics for Groups
Facebook has launched new analytics features for group administrators, allowing digital marketers a more detailed look at active member views, post hides, image views, and other metrics, the firm recently announced. Social Media Today

Instagram rolls out suggested posts to keep you glued to your feed
Facebook-owned Instagram has released a new feature update that shows posts from accounts users don’t follow once they have reached the end of their traditional feed, creating both an endless feed and new ad options for marketers, the firm recently announced. The Verge

B2B Marketers Lend Their Support to Influencer Programs
96 percent of B2B marketers engaging in influencer marketing find their program successful, with 84 percent also noting that influencer marketing can achieve brand awareness — two of dozens of insights from the TopRank Marketing 2020 State of B2B Influencer Marketing Research Report, examined here by MarketingCharts. MarketingCharts

ON THE LIGHTER SIDE:

2020 August 21 Marketoonist Comic

A lighthearted look at “the evolution of digital transformation” by Marketoonist Tom Fishburne — Marketoonist

New California Energy Tax Makes You Pay 10 Cents to Open a New Browser Tab — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP — How SAP puts purpose into practice — AdAge
  • Lee Odden — 2 Questions To Ask Before Building Your B2B Ambassador Program — Forbes
  • TopRank Marketing — B2B Marketers Lend Their Support to Influencer Programs — MarketingProfs
  • Lee Odden — Influencer marketing set to be the next big thing, apparently — Meetings & Incentive Travel Magazine
  • Lee Odden — 5 B2B Content Marketing Trends to Take in 2021 — V3Broadsuite
  • Lee Odden — What’s Trending: Renew Your Content Strategy Commitment — LinkedIn (client)
  • Lee Odden — CoronaCocktails 8.18 – The Norse God, Lee Odden [Podcast] — Joseph Jaffe / CoronaTV
  • Lee Odden — Instagram Influencer Marketing Myths, Debunked — HubSpot
  • TopRank Marketing — Affiliate Marketing News — Jason Hulott
  • Nick Nelson — 10 Ways to Tailor Your Marketing Strategy to Your Business — Small Business Trends
  • Debbie Friez — How Farm Life Prepared Me Sheltering In Place — Debbie Friez
  • Lee Odden — New Essentials for Commerce: SEO, Content Marketing, and Influencers — inRiver
  • Lee Odden /TopRank Marketing — TopRank data shows 74% of B2B pros believe influencer marketing could improve CX — 360 Magazine
  • Lee Odden — CoronaCocktails 8.18 – The Norse God, Lee Odden [Video] — Joseph Jaffe
  • TopRank Marketing — Cover Your Bases: How to Use LinkedIn for Agent Recruiting — New Horizons
  • TopRank Marketing — 15 Best Digital Marketing Blogs Filled With Valuable Advice — SEO Basics

Have you found your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for joining us, and please return again next Friday and tune in for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

This may be of some interest.

2020 June 19 MarketingCharts Chart

2020 June 19 MarketingCharts Chart

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost

Global Advertising Market Expected to Recover in 2021
2021 will see global advertising recovering from losses brought about due to the ongoing pandemic, with 2 percent overall digital advertising growth forecast, and video growth predicted at 10 percent and social at 7 percent, according to newly-released report data from Magna Global. Adweek

AppsFlyer: App Retargeting Conversions Jumped During Coronavirus Lockdowns
Owned and paid re-targeting conversions rose by 31 percent and 35 percent respectively between February and April, illustrating how app installations climbed during the initial periods of the global health crisis, according to recently-released app re-targeting report data. Adweek

Businesses See Online Growth During Pandemic: Study
46 percent of businesses selling online have seen growth during the pandemic, with some 52 percent planning to spend more on social media and 64 percent expecting to increase speaking on their websites, according to recently-released survey data on interest to digital marketers. MediaPost

Facebook’s Acquisition of Giphy Is Under New Review
Facebook’s $400 million acquisition of animated GIF platform Giphy is under review by the U.K.’s antitrust authority, causing the social media giant to temporarily halt integration with Instagram during the antitrust inquiry. Adweek

Twitter’s Adding a New Prompt on Retweets When Users Haven’t Opened the Link
Twitter has begun efforts to make it more difficult for users to share links to content they haven’t read, implementing a test that prompts users when they retweet links they haven’t opened via Twitter — a shift that could impact how marketers use and measure campaigns on the platform. Social Media Today

2020 June 19 Statistics Image

Mobile game ad revenue jumps 59% during pandemic
Digital marketers have observed mobile game advertising revenue increases of 59 percent during the ongoing pandemic, accompanied by click-through rates (CTR) for mobile gaming ads that climbed by 34 percent during the period, according to recently-released report data. Mobile Marketer

Pinterest has begun testing a new version of stories, called Story Pins, with US creators
Pinterest has given some users a trial version of a new variety of story-format pins aimed at sharing ideas, with the Story Pin test also adding new editing, publishing, and video features,  the social platform recently announced. TechCrunch

Google’s New Head of Search – Prabhakar Raghavan
Recent Google head of search addition Prabhakar Raghavan is a long-time search industry professional, and Search Engine Journal takes a look at the new Google search lead and what he brings to the role. Search Engine Journal

What’s in B2B Marketers’ Strategic Plans This Year?
78 percent of B2B marketing professionals plan to use content marketing in their overall strategy for 2020, topping a list of recently-released survey data, followed by 77 percent who expect to use digital ads, PPC or re-targeting, 75 percent who plan to use email, and 71 percent to expect to use video. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 19 Marketoonist Comic Image

A lighthearted look at “zoom fatigue” by Marketoonist Tom Fishburne — Marketoonist

Millennial Excited to Return to Pokémon Snap With Photography Degree Under His Belt — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — How YouTube Can Make Video Builder a More Useful Tool — Search Engine Journal
  • Lee Odden — Authors in Quarantine Getting Cocktails [Libsyn Podcast] — Libsyn

Do you have your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for joining us, and we hope you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: C-Suite B2B Content Consumption Study, Twitter’s Scheduled Tweets, Instagram’s Double Stories, & YouTube’s New Chapters

This may be of some interest.

2020 June 5 MarketingCharts Chart

2020 June 5 MarketingCharts Chart

Twitter now lets you schedule tweets from its web app
Marketers looking for alternatives to how they schedule tweets now have the option to do so directly within Twitter itself. Twitter’s rollout of what had been solely a test feature that began in November also includes the ability to save draft tweets, the firm has announced. The Verge

Would People Rather Watch an Ad or Share Their Email Address?
U.S. consumers prefer watching an ad over offering up their email address, with nearly 75 percent saying that they would choose a 30 second ad in exchange for free content, while only 25.4 percent said that they would rather disclose their email information, according to newly-released report data. MarketingProfs

TikTok sees 10x surge in April with in-app revenue of $78M
With a tenfold increase in April in-app revenue hitting the $78 million mark, video-sharing social networking platform TikTok overtook YouTube for non-game app spending for the month, according to recently-released research data. Mobile Marketer

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
Email marketing has met increasingly-engaged audiences during the pandemic, with engagement rates up some 200 percent according to new report data. The study also found that Google Ads and paid social climbed by some 52 percent, while paid search has seen a drop of 44 percent. MediaPost

Record digital ad revenue preceded slowest quarter in a decade, IAB finds
A record $125 billion U.S. digital ad revenue during 2019 was followed by the slowest quarter in 10 years, according to recently-released study data from the Interactive Advertising Bureau (IAB). Mobile ad spending now accounts for 70 percent of all digital ad spend, the report also notes. Marketing Dive

YouTube’s new Chapters feature lets you jump to a specific section of a video
Digital marketers have a new tool for YouTube video content, as the Google-owned firm has rolled out YouTube Chapters — an optional smart indexing feature that splits videos into parts to make finding certain information within a video easier. CNET

2020 June 5 Statistics Image

Instagram is Testing a Double-Story Stories Feed with Some Users
Facebook-owned Instagram’s popular Stories feature has been expanded to show twice the number of Stories at once, as part of a test that also included new methods for switching between Stories, the firm recently announced. Social Media Today

Consumers want social ads to show return to normalcy, study says
More consumers want brands to place greater focus on helping foster a return towards normalcy than how to stay safe during the pandemic, especially among those in the U.S., according to recently-released global survey data. Mobile Marketer

Facebook Adds Option to Send Marketing Emails via Pages App
Facebook has been testing a new feature that lets marketers keep a contact database in Facebook and create email campaigns to be sent directly from the platform, including the ability to upload email lists via spreadsheets, the social media giant has announced. Social Media Today

Does Your B2B Content Target an Active Audience?
Tuesdays and Wednesdays at 10:00 a.m. and noon are the top B2B content consumption days and times among executive corporate level B2B buyers, according to recently-release survey data from NetLine. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 5 Marketoonist Comic

A lighthearted look at “brands on TikTok” by Marketoonist Tom Fishburne — Marketoonist

Reconstructing a lost NES game from 30-year-old source code disks — Game History

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Marketing Book Podcast – Lee Odden: Authors in Quarantine Getting Cocktails — The Marketing Book Podcast
  • SAP — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • TopRank Marketing — Top 25 Influencer Marketing Agencies to Increase Your Brand Awareness — Kevin Payne
  • Lee Odden — Break Free of Boring B2B with Influential Content Experiences — SEMrush
  • LinkedIn — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — Top 10 Digital Marketing Articles of this Week: 29th May 2020 — Page Traffic Buzz
  • TopRank Marketing — Top 60 Best Digital Marketing Websites and Blogs — Plerdy
  • Lee Odden — 5 Hours of Content Marketing — SEMrush

Have you come across your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Thank you for reading.