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B2B Marketing News: Changing B2B Sales Models, LinkedIn Adds Polls, Social Media Engagement Data, & Twitter’s Scheduled Tweets

This may be of some interest.

2020 May 15 MarketingCharts Chart

2020 May 15 MarketingCharts Chart

COVID-19’s Impact on B2B Software Budgets
31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the survey also noted. MarketingProfs

90% of people buy from brands they follow on social media, study says
Nine out of 10 people purchase from the brands they follow on social platforms, and the amount they spend climbed 12 percent from 2019 figures — two of numerous findings of interest to digital marketers contained in new report data. Just 23 percent of marketers use social media data for measuring return-on-investment (ROI), the report also noted. Mobile Marketer

LinkedIn Adds Poll Feature
LinkedIn (client) has rolled out a user polling feature to members, offering marketers a new avenue for gathering community sentiment, the Microsoft-owned professional social media platform announced this week. Adweek

Eric Schmidt, who led Google’s transformation into a tech giant, has left the company
Longtime former Google chief executive Eric Schmidt — a staple public face at the company — has exiting the firm, after nearly 20 years with Google and its parent company Alphabet, the firms recently announced. CNET

Digital ad market not yet ‘back to normal’ but recent stability fuels optimism
Advertisers are finding more stability in the global ad market than was seen during March, according to newly-released data of interest to digital marketers from Socialbakers, which also found that traditional daily ad performance click-through-rate (CTR) peaks have largely disappeared, as most consumers have been working from home. Campaign

Brands and Retailers Are Changing Their Approach to Influencer Marketing
Financial firms have increased their use of influencer marketing to drive awareness of services in higher demand due to the global health crisis, according to recently-released survey data which also found that app developers have turned up their use of influencers. eMarketer

2020 May 15 Statistics Image

Consumers tire of COVID-19-related ads, survey finds
41 percent of consumers are ready to hear brand messaging that’s not pandemic-related, while 73 percent said that recent increases in the frequency of messages from brands has been appropriate — some of the findings of interest to online marketers in newly-released global survey data. Marketing Dive

New Survey Looks at How Marketers and Consumers View Social Media Engagement
Sprout Social’s latest Social Index report explores social engagement challenges and solutions, and found that 69 percent of marketers use social media primarily to increase brand awareness, with 46 percent doing so to expand a brand’s audience. Social Media Today

Twitter is rolling out tweet scheduling feature to some users
Twitter has been actively testing a variety of new desktop tweet scheduling functionality that could eventually expand brand marketer publishing options on the platform. The Next Web

B2B Decision-Makers Say Changes to Their Go-to-Market Approach Are Likely to Stick After COVID-19
57 percent of B2B U.S. firms have cut back spending on marketing due to the global health crisis, recently-released survey data shows, while self-serve interactions such as e-commerce and use of web support have both increased, the B2B sales study also noted. MarketingCharts

ON THE LIGHTER SIDE:

2020 May 15 Marketoonist Comic

A lighthearted look at “resilience and change” by Marketoonist Tom Fishburne — Marketoonist

Former Reddit Mod Successfully Re-Enters Society as Wikipedia Editor — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — How to boost SEO flow like a pro during COVID-19 — Ragan
  • Lee Odden — 5 Hours of Content Marketing — SEMrush

Do you have your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for taking the time to join us this week, and we hope you’ll join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Thank you for reading.

B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

This may be of some interest.

2020 May 8 MarketingCharts Chart

2020 May 8 MarketingCharts Chart

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google’s ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn’s up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

2020 May 8 Statistics Image

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

2020 May 8 Marketoonist Comic"

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
  • Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
  • Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
  • Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Thank you for reading.

B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

This may be of some interest.

2020 May 8 MarketingCharts Chart

2020 May 8 MarketingCharts Chart

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google’s ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn’s up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

2020 May 8 Statistics Image

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

2020 May 8 Marketoonist Comic"

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
  • Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
  • Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
  • Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers

This may be of some interest.

2020 April 17 MarketingCharts Chart

2020 April 17 MarketingCharts Chart

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company’s bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

2020 April 17 Statistics Image

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

2020 April 17 Marketoonist Comic

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
  • Amie Krone — Navigating the new world of working at home — Chaska Herald
  • Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
  • Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

This may be of some interest.

2020 March 13 MarketingCharts Chart

2020 March 13 MarketingCharts Chart

B2B Companies See Purpose As A Path to Success
Some 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts

Content Consumption and Production Trends for B2B Marketers
Creating brand awareness, educating audiences, and building credibility and trust are the three top B2B content marketing goals, according to a new report on content consumption and production trends. Blog posts, customer testimonials and reviews, and whitepapers were the most effective methods for moving prospects along the sales funnel, the report revealed. Chief Marketer

Twitter starts testing its own version of Stories, called ‘Fleets,’ which disappear after 24 hours
Twitter has begun testing its take on Story-format tweets, which it has dubbed “fleets” for the fleeting ephemeral element. If rolled out to the platform’s full user-base, fleets could provide new options for marketers. TechCrunch

Gen Z relies on influencers for purchase decisions, Kantar says
People in the Gen Z demographic place the most weight on influencers when it comes to making purchasing decisions, with 44 percent buying based on a social influencer’s recommendation — notably higher than the 26 percent of the general population, according to a recently-released consumer study. Mobile Marketer

Reddit Launches Prominent New ‘Trending Takeover’ Ad Units
Social news aggregator and discussion platform Reddit has rolled out its most visible advertising format to date, with “Trending Takeover” 24-hour campaigns that offer prime exposure, offering a new option for marketers, while some of the firm’s users predict a Redditor backlash. Social Media Today

Gen Z’s Favorite Social-Media Platform? None Of The Above
Despite using social media more than any other demographic, Gen Z is most at home not on traditional mainstream platforms but on gaming platforms. With 90 percent of the demographic being gamers, gaming platforms serve roles similar to those social media does for the general population, according to a newly-released Kantar study of interest to digital marketers. MediaPost

2020 March 13 Statistics Image

Apple now allows push notification advertising, updates dating app review guidelines and more
Apple has made changes that allow app publishers to send push notification ads and promotional content to users who choose to opt-in, a move that has given marketers their first opportunity to utilize push-based ads to users of Apple’s iPhone and iPad devices, the firm recently announced. 9 to 5 Mac

Majority of consumers want standards and tougher action against review fraud
Most consumers say that they would like to see more done to combat fake reviews, including new industry standards to fight online review fraud, according to newly-released survey data which also shows that 82 percent won’t buy from a brand they’ve lost trust in. Marketing Land

YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side
Google’s YouTube has unveiled a slew of new analytics features aimed at providing easier side-by-side metrics comparisons, including timelines that can show views alongside comments and other details, the search and video giant recently announced. Search Engine Journal

ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
New entrants into the advertising industry are less likely to lean towards the quantitative and analytical side of marketing and more likely to embrace its creative and fun areas, according to newly-released survey data from the Association of National Advertisers ANA Education Foundation (AEF). MediaPost

ON THE LIGHTER SIDE:

2020 March 13 Marketoonist Comic

A lighthearted look at managing uncertainty by Marketoonist Tom Fishburne — Marketoonist

Twitch streamers make thousands by literally just sleeping — Ars Technica

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Building trust with influencers and buyers: Influencer marketing in 2020 with Lee Odden — Ai Addyson-Zhang
  • Lee Odden — Bra att veta om B2B influencer marketing 2020 (infograf) [In Swedish] — Pontus Staunstrup

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for joining us, and we hope that you’ll come back again next Friday for a new array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals

This may be of some interest.

2020 March 6 SEMrush Chart

2020 March 6 SEMrush Chart

More vertical marketplaces are dotting the B2B landscape
There are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360

3 Secrets To B2B Marketing Success: Winning Inside To Win Outside
A recent study examining brand purpose within B2B showed that 73 percent of purpose-centric employees are satisfied and see output some 100 percent higher, while inspired workers exhibit even higher output, at 225 percent — several findings in a recent Association of National Advertisers (ANA) report. Forbes

LinkedIn Begins Internal Testing of Its Version of the Stories Format
LinkedIn (client) has conducted internal trials of its own professional business flavor of the popular Stories content type, with the new conversational format test aimed at eventually augmenting conversations on the Microsoft-owned platform. Adweek

Creating The Most Authoritative Content
Brand trust and what makes content authoritative were the focus in a recently-released study of interest to digital marketers, also exploring how such things as the sourcing of logos, design style, and differences in methodology affect trust. BuzzStream

Google Trends and Tenor Team up on New GIF Trends Tool
GIF platform Tenor has teamed with Google Trends with a joint trends utility that aims to make GIF searches easier and more relevant by pulling trend information from Google’s data sources. Social Media Today

Chief Outsiders’ CMO Survey Reveals 2020 Digital Marketing Trends
Online video, blogging and case studies represent the leading three content priorities among CMOs, while 88 percent of a group of Fortune 500 CMO consultants in a recently-released survey also said that keeping up with advances in technology is a top challenge. Chief Marketer

2020 March 6 Statistics Image

Facebook Messenger ditches Discover, demotes chat bots
Facebook has rolled out a new more efficient version of its Messenger app, including several changes that seek to place greater focus on swiftness, ease-of-use, and Stories, while removing its Discover tab and de-emphasizing the platform’s chat-bots, the social giant recently announced. TechCrunch

CX Is Broken: Five Takeaway’s From NTT Ltd’s 2020 Customer Experience Benchmarking Report
While over 81 percent of businesses in a recently-released customer experience (CX) report say that they see CX providing a competitive edge, only 14.4 percent say it’s already a crucial strategy within their organization — one of several take-aways of interest to digital marketers in the annual Customer Experience Benchmarking Report. Forbes

Google tops Facebook, Instagram in e-commerce activity, study finds
When it comes to e-commerece performance Google leads both Facebook and its Instagram platform, with paid search ads on Google converting at 2.7 percent, Facebook at 1.5 percent and Instagram at 0.8 percent, according to newly-released report data from Oribi. Mobile Marketer

The Content Characteristics of High-Performing Blog Posts
Blog posts featuring numerous lists generally outperform those with no lists, while posts with headlines that include how-to elements and questions also perform better — two of numerous findings from a recently-released SEMrush study of interest to digital marketers. MarketingProfs

Vimeo Create launches to give SMBs access to video marketing tools
Vimeo has launched its marketing platform Vimeo Create to SMB marketers, including video creation, stock photo and video content, and other features, the firm recently announced. Marketing Land

Google mobile-first indexing to be applied to all sites within a year
Google expects to fully implement its mobile-first indexing initiative within six to twelve months, and has begun sending nudge email via Google Search Console to site owners who haven’t yet switched, the firm recently announced. Search Engine Land

ON THE LIGHTER SIDE:

2020 March 6 Marketoonist Comic

A lighthearted look at customer-centric culture by Marketoonist Tom Fishburne — Marketoonist

Travelocity’s first campaign from new AOR suggests there’s no place like gnome — AdAge

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Top 15 Growth Marketing Speakers — ReadWrite
  • Ashley Zeckman / TopRank Marketing — Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics] — MarketingProfs
  • Lee Odden — Ceros Announces Speakers for Experience Matters 2020 — PR Newswire (client)
  • Lee Odden — Influence Marketing in the B2B Sector, Lee Odden, AQ’s Blog & Grill — AQ’s Blog & Grill

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you’ll return again next week for a new array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

This may be of some interest.

2020 February 14 MarketingCharts Chart

2020 February 14 MarketingCharts Chart

Facebook Adds ‘One-Time Notification’ API to Messenger for Business
Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today

Twitter says ad tech and product updates will improve direct response advertising
Twitter saw fourth quarter advertising revenues climb by some 12 percent to $885 million, with monetizable daily active users (mDAUs) up 21 percent to 152 million, and pointed to several updates that it expects to continue bringing better direct-response ad revenue, the firm recently reported. Marketing Land

Top Twitter Stats for 2020 [Infographic]
Twitter’s ad engagement rates rose by 23 percent, with video ads on the platform coming in some 50 percent cheaper in cost-per-engagement, two of many statistics of interest to digital marketers contained in recent Hootsuite infographic data. Social Media Today

Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down
Facebook has announced that it is phasing out mobile web publishers in its Audience Network. Shuttering one of its low-performing formats may have been driven by the shift away from browser cookies, as Facebook and other social platforms look to alternate forms of ad tracking. AdExchanger

Pinterest shares surge as revenue, user adds beat estimates
Pinterest announced fourth-quarter revenue increases up 46 percent to $400 million and an accompanying 26 percent increase in monthly active users, as the image-focused platform also announced plans to launch its own Verified Merchant Program. Reuters

New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]
Facebook has remained the most popular social platform among Millennials, with some 77 percent using it daily, while 64 percent of the demographic have their purchasing behavior influenced by the YouTube influencers they follow — two of several statistics of interest to digital marketers in newly-released survey data. Social Media Today

 February 14 Statistics Image

Google is Expanding Shopping Ads to Gmail
Google announced that it plans to offer a new variety of ads targeting Gmail users. Beginning March 4, Google’s Product and Showcase Shopping ads will get the ability to run on Gmail, the search giant recently revealed. Search Engine Journal

56% of marketers think AI will negatively impact branding in 2020, study says
The effect artificial intelligence (AI) has on branding is largely seen in a negative light, with 56 percent of marketers expressing fear that the technology could lead to the loss of jobs and lower creativity, while an even higher number — 77 percent — also expressed at least some level of concern over the use of AI with branding efforts. Marketing Dive

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab
Instagram’s “following” section received a new listing that shows those accounts a user interacts with the least, the Facebook-owned platform recently announced. The new interaction data could help digital marketers discover those users prime for increased engagement efforts. Social Media Today

US Online Media Spend in 2019 and the Outlook for 2020
Continuing on from a strong 2019 online media spend of $145.3 billion in the U.S., 2020 is expected to top $166 billion, an increase of more than 14 percent, along with a record $3.4 billion for influencer spending, according to new forecast report data from MarketingCharts. MarketingCharts

ON THE LIGHTER SIDE:

2020 February 14 Marketoonist Comic

A lighthearted look at 7 types of LinkedIn requests by Marketoonist Tom Fishburne — Marketoonist

The 10 Best Super Bowl Ads of 2020 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Nick Nelson — What’s Trending: It’s the Thought that Counts — LinkedIn (client)
  • Lee Odden — How To Curate Social Media Content Like A Professional — Three Girls Media
  • Lee Odden — Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit — Webbiquity
  • TopRank Marketing — 30 B2B Content Marketing Statistics Everyone Needs to Know — Trade Press Services

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you will return again next week for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

This may be of some interest.

What’s Most Annoying About Brand Content? Consumers Weigh In

Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that lack of personalization and too much personalization are both annoying pain points for consumers. Adobe

Video Is the Fastest Growing Type of Content on LinkedIn and Starts the Most Conversations

LinkedIn* posted a new infographic this week sharing the most surprising statistics about the platform. For example, the number of messages sent on the platform has increased 35% year over year. Plus, millions of LinkedIn members have already created video on the platform, making it the fastest growing type of content on the site. Their statistics also show that video starts the most conversations, making it a great engagement tool. LinkedIn

Nearly 75% of U.S. Internet Users Say the Cambridge Analytica Scandal Raised Privacy Concerns

Text messaging marketing company, SlickText, conducted a survey to evaluate how consumers view their privacy online after the Cambridge Analytica scandal. They found that almost three quarters of consumers were more concerned about how their information was used online after the scandal. In addition, only 32% of respondents said they’re willing to trade their personal information for greater convenience. SlickText

Facebook Is Rolling Out a Redesigned Interface

At Facebook’s F8 developer conference, CEO Mark Zuckerburg announced a design overhaul for all of their applications, including saying goodbye to their traditional blue color. The new look also rearranges the home page to focus on stories and groups—something digital marketers will want to adapt to. Facebook

Artificial Intelligence Is Being Used for Personalization at Scale

A new study from Arm Treasure Data* and Forbes Insights revealed that 25% of companies are using artificial intelligence (AI) to achieve personalization at scale—and they see AI as a critical component to their personalization efforts. The study also found that 40% of respondents are seeing an increase in sales and profits thanks to personalization. Forbes Insights and Arm Treasure Data

Engaging with Followers Is the Biggest Challenge for B2B Brands on Instagram

Social Media Today hosted a Q&A session over Twitter to discover top challenges and tips for B2B brands on Instagram. Respondents highlighted engagement as a top challenge and goal on the platform. Respondents also advised other B2B digital marketers to stay true to their brand and company culture as a top Instagram tip. Social Media Today

Creative Commons Launches New Search Engine

Finding relevant, copyright-free images for your digital marketing needs just got a whole lot easier. Creative Commons just launched CC Search, a new search engine for over 300 million Creative Commons images and 19 different collections. PetaPixel

More Than Half of Organizations Could Redirect Investments Towards Customer Experience Innovations

For more signs that experience is how brands compete today and in the future, a new article from CMO.com predicts over half of all organizations will reallocate budget for experience innovations and management. To navigate this new business landscape, CMO.com recommends a single, real-time customer profile and technology that makes it possible. CMO.com

The Benefit of Experiential Marketing

Almost 75% of people who take part in a brand’s experiential marketing are more likely to purchase something from that brand. Compared to other marketing types like video, content, and audio, experiential marketing lead to greater satisfaction, engagement, and entertainment levels among participants. ClickZ

ON THE LIGHTER SIDE:

Tom Fishburne Comic

Every digital marketer’s favorite cartoonist, Tom Fishburne, highlights the pitfalls of creative review. Marketoonist

Bringing down the bots—bot fraud losses will be down 11% this year compared to 2017. MediaPost

How seriously should digital marketers take artificial intelligence? Hint: the answer is serious. The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Solving the Experience Economy Equation — SAP (client)
  • Lee Odden — What’s Trending: No Endgame in Sight for Video Marketing — LinkedIn (client)
  • Lee Odden — How to Create Winning Co-Marketing Partnerships — Heidi Cohen
  • Debbie Friez — Connecting Ideas and People With Dell Influencers — Katana Logic

THAT’S ALL, FOLKS

From Facebook’s design overhaul to the creativity-draining review process, there were a lot of newsworthy topics to cover in digital marketing this week.

Thanks for joining us and we hope you’ll come back again next week for more of the most relevant digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for daily news stories and updates. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

*Disclosure: Arm Treasure Data, LinkedIn, and Adobe are TopRank Marketing clients

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