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LinkedIn’s List of 24 B2B Marketers You Need to Know

This may be of some interest.

LinkedIn’s 24 B2B Marketers You Need to Know

LinkedIn’s 24 B2B Marketers You Need to Know

In honor of it’s fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network.  The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics:

  • With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  • LinkedIn counts executives from nearly all 2018 Fortune 500 companies as members
  • More than 30 million companies are represented on LinkedIn

There simply isn’t another social network with that kind of community and momentum for business professionals. And while most professionals have been using LinkedIn for years and may see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.

In The Sophisticated Marketer’s Guide to LinkedIn, there are 55 pages of advice on reaching the right people and taking your marketing to the next level directly from marketers within LinkedIn, as well as some of the top B2B marketing professionals in the business.

There’s also an excellent list of 24 B2B marketing experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn—and that’s where we’d like focus today. Many of the names on the list will be familiar to you, such as our own CEO Lee Odden. But some are likely to be new discoveries.

Congratulations to those on the list and to anyone who downloads and reads The Sophisticated Marketer’s Guide to LinkedIn.

24 B2B Marketers LinkedIn Says You Need To Know


Robert Rose
Chief Troublemaker, The Content Advisory
Twitter: @Robert_Rose
LinkedIn: /in/robrose


Aaron Orendorff
Founder, iconiContent
Twitter: AaronOrendorff
LinkedIn: in/aaronorendorff

Ryan Robinson
Ryan Robinson
Content Marketing Consultant
Twitter: TheRyanRobinson
LinkedIn: in/theryanrobinson/

Carla Johnson
Carla Johnson
Chief Innovator, Type A Communications
Twitter: CarlaJohnson
LinkedIn: /in/carlajohnson

Allen Gannett
Allen Gannett
CSO, Skyword
Twitter: Allen
LinkedIn: /in/allengannett

Shane Barker
Shane Barker
Co-Founder and CEO, Content Solutions
Twitter: shane_barker
LinkedIn: /in/shanebarker

Ann Handley
Ann Handley
Chief Content Officer, MarketingProfs
Twitter: MarketingProfs
LinkedIn: /in/annhandley

Katie Martell
Katie Martell
Marketing Consultant, On-Demand Marketing
Twitter: KatieMartell
LinkedIn: /in/katiemartell

Mandy McEwen
Mandy McEwen
Founder and CEO, Mod Girl Marketing
Twitter: MandyModGirl
LinkedIn: /in/mandymcewen

Michael Brenner
Michael Brenner
CEO, Marketing Insider Group
Twitter: BrennerMichael
LinkedIn: /in/michaelbrenner

Lee Odden
Lee Odden
CEO, TopRank Marketing
Twitter: LeeOdden
LinkedIn: /in/leeodden

Nancy Badillo
Nancy Badillo
CEO, NancyBadillo.com
Twitter: NancyBadillo13
LinkedIn: /in/nancybadillo

Jay Baer
Jay Baer
Founder, Convince & Convert
Twitter: jaybaer
LinkedIn: /in/jaybaer

Jason Miller
Jason Miller
Brand Marketing Lead, Microsoft
Twitter: JasonMillerCA
LinkedIn: /in/jsnmiller

Vin Clancy
Vin Clancy
Founder, Magnific
Twitter: vincentdignan
LinkedIn: /in/vincentdignan

Andrew Davis
Andrew Davis
Keynote Speaker, Monumental Shift
Twitter: DrewDavisHere
LinkedIn: /in/drewdavishere

Heidi Bullock
Heidi Bullock
CMO, Engagio
Twitter: HeidiBullock
LinkedIn: /in/hbullock

Gina Schreck
Gina Schreck
CEO, SocialKNX
Twitter: Ginaschreck
LinkedIn: /in/ginaschreck

Doug Kessler
Doug Kessler
Creative Director and Co-Founder, Velocity Partners
Twitter: dougkessler
LinkedIn: /in/dougkessler

Gabe Villamizar
Gabe Villamizar
Global Sales Evangelist, Lucid
Twitter: gabevillamizar
LinkedIn: /in/gabevillamizar

Suzanne String Nguyen
Suzanne String Nguyen
Video Evangelist, Shootsta
Twitter: StringStory
LinkedIn: /in/stringstory

Joanna Penn
Joanna Penn
Director, The Creative Penn
Twitter: thecreativepenn
LinkedIn: /in/joannapenn

Janet Murray
Janet Murray
Content Marketing Expert
Twitter: jan_murray
LinkedIn: /in/janet-murray74

Julia McCoy
Janet Murray
Content Marketing Expert
Twitter: JuliaEMcCoy
LinkedIn: /in/juliaemccoy

No list is ever perfect, so who would you add to this list? Let us know in the comments.

If you’re ready to dig in to the 2019 The Sophisticated Marketer’s Guide to LinkedIn, start now and grab your own copy here:

2019 The Sophisticated Marketer's Guide to LinkedIn

The post LinkedIn’s List of 24 B2B Marketers You Need to Know appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Need a Breakthrough? Find the Right Balance of Creative and Strategic Thinking

This may be of some interest.

For the marketing writer or business owner in 2019, deciding between strategic and creative is a luxury we can no…

The post Need a Breakthrough? Find the Right Balance of Creative and Strategic Thinking appeared first on Copyblogger.

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Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard

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Why You Need an Actionable Content Marketing Dashboard

Why You Need an Actionable Content Marketing Dashboard

Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line.

However, we’re also realistic; as it’s often said: Seeing is believing. So, we need to be able to show proof of content marketing ROI to get our key stakeholders to believe, too.

And to do this, we need a source of truth that artfully and easily shows how we’re performing against our benchmarks, goals, and key performance indicators (KPIs), as well as where we’ve identified opportunities to improve results. We need an actionable content marketing dashboard.

To put it simply, when set up right, an actionable dashboard allows us to answer two simple questions: 1) Is what we’re doing working? 2) Why is it (or isn’t) working?

How does this help you identify, show, and prove ROI across the organization? Let’s dive in.

How Actionable Content Marketing Dashboards Can Inform, Inspire, & Show ROI

What are the benefits of an actionable content marketing dashboard? All the fun and exciting benefits that come from knowing how your content is performing at a granular level aside, there are a ton of benefits that come from a holistic content marketing dashboard—especially when it comes to getting stakeholder engagement and buy-in.

An actionable marketing dashboard isn’t just a long, dry analytics report. It’s visually engaging and easy to digest.

[bctt tweet=”An actionable #marketing dashboard isn’t just a long, dry analytics report. It’s visually engaging and easy to digest. – @Tiffani_Allen” username=”toprank”]

Highlight the Bottom Line for Leadership

The executives hold the purse-strings. And they want to ensure the budget you’ve been given is being put to good use.

With an actionable dashboard, you can avoid the awkward “What have you done for me lately?” conversation with your leadership team by easily showing them how your content marketing efforts tie back to overall business objectives.

With the right data and insight readily available in your dashboard, you can showcase performance from visit to sale, so when they ask: “Is this content getting us an ROI?” Your answer can be: “You bet. In fact, overall our content marketing efforts drove 200% ROI in 2018 and we’re trending to exceed that benchmark in 2019 based on our goals.”

Of course, as a general rule, you don’t lose marketing funding for something that pays for itself and more.

Inspire Your Peers Inside & Outside the Marketing Department

When your marketing team members are able to see the fruits of their labor, they’ll be more driven to continue what’s working and looking for innovation opportunities to take it to the next level.

In addition, if you’ve been working with an internal subject matter expert such as your human resources director or sales manager to create content, showcasing how their contributions are making an impact will make them more open to ongoing collaboration—which can help all parties reach their goals.

As a little tip, consider making a leaderboard in your dashboard so contributors can easily track how the content they’ve contributed to is performing. Adding a little competition based on objectives is a fun way to level-up performance. (Betting on this performance is optional.)

[bctt tweet=”When your #marketing team members are able to see the fruits of their labor, they’ll be more driven to continue what’s working and looking for innovation opportunities to take it to the next level. @Tiffani_Allen” username=”toprank”]

Set New Hires Up for Scalable Marketing Success

Another key benefit is that actionable marketing dashboards can help you scale your content marketing efforts. For example, if you find yourself proving so much ROI that you need to expand your team to keep up with demand, you can easily transfer knowledge to your new hires about what kind of content works and doesn’t work, and how they can know the difference.

This kind of results-focused training and new hire orientation helps keep your full team aligned around what really matters—creating and marketing quality content that exceeds your benchmarks and blows your goals out of the water.

Strengthen Relationships With Clients & Influential Collaborators

Whether you’re working with industry influencers to co-create content or you regularly engage clients to provide testimonials and case studies, you have the opportunity to use your marketing dashboard to show them not only how valuable they are to your marketing efforts, but the mutual value being incurred.

For example, let’s say a client helped create a testimonial or case study that saw a 300% increase in visibility over benchmark for that content type. Your message to them can be that together you’ve driven an incredible amount of brand awareness for both of your organizations.

Your Actionable Next Step? Create Your Content Marketing Dashboard

The performance of your content marketing means much more than traditional success metrics—it can mean visibility for your business, strength for your bottom line, and alignment for your internal teams.

If you’re ready for more visibility and creating a stronger business case for your efforts, the first step is to create a dashboard of your own, tailored to your marketing and business objectives.

Again, when properly set up, an actionable dashboard should allow you to answer two simple questions: 1) Is what we’re doing working? 2) Why is it (or isn’t) working?

Wondering how to create this magical dashboard? Check out our guide to marketing dashboard essentials to get started on your path toward data-driven success.

The post Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.