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Still no MacBook touchscreens. But Apple might make an iPad keyboard with a trackpad.

This may be of some interest.

Still no MacBook touchscreens. But Apple might make an iPad keyboard with a trackpad.

If you have an iPad, it might basically be a MacBook by the end of 2020.

A new report from The Information indicates Apple plans on blurring the lines between its flagship tablets and laptops later this year. According to The Information’s anonymous source, Apple is planning on releasing an official peripheral for the iPad with a keyboard and a trackpad.

Apparently, you’ll be able to get it alongside a new iPad Pro model later this year.

Keyboard add-ons for tablets are nothing new, but normally, you still have to touch the screen to make things happen. You know, like it’s a tablet or something! If The Information is correct, Apple is going to let you basically bolt a MacBook keyboard onto your iPad, basically turning it into a laptop with a touchscreen. Read more…

More about Apple, Ipad, Ipad Pro, Macbook, and Keyboards

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It might take a century to achieve gender parity. Here's how to help speed it up.

This may be of some interest.

It might take a century to achieve gender parity. Here's how to help speed it up.

Maybe some trees will get to see gender parity worldwide. 

A new report from the World Economic Forum finds that at the current rate of change, we’ll need to wait another hundred years before achieving global gender parity. 

The report, an annual analysis of gender gaps around the world, focuses on four main categories: educational attainment, health and survival, political empowerment, and economic participation. 

Based on the category, the timeline for gender parity deviates. Right now, for instance, “only a handful of countries” are approaching equality with respect to women’s economic participation. At current rates, we’ll need another 257 years to achieve equality in economic participation worldwide. (Around the world, just over half of adult women are in the labor market, according to the report’s authors.)  Read more…

More about Charity, Gender Equality, Global, Worldwide, and Gender Issues

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You might have a marketing problem

This may be of some interest.

Democracy is a marketing problem.

Health is a marketing problem.

Climate change is a marketing problem.

Growing your organization, spreading the word, doing work you’re proud of–these aren’t engineering problems or economics problems. They’re marketing problems.

That’s because humans make choices. If we live in a culture where people are free to choose, we’ve offered control over our future to others.

When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.

If you want to change things, it helps to understand how humans make choices. And if you’ve got a change in mind, I hope you’ll spend the time and effort it takes to get better at bringing your story to the people who need to hear it.

I’m thrilled that we’re launching the eighth edition of The Marketing Seminar today. My bestselling book This is Marketing (more than 250,000 copies sold worldwide in less than a year) is based on this workshop. Every time we run the seminar, it gets better and our participants find what they’re looking for. If you want to join the 8,000 people who have found a path forward, today’s the best day. Look for the purple circle to find a discount.

Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.

Click here to find out more.

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