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Ubersuggest 4.0: The Ultimate Content Marketing Tool

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content ideas

Why do you do keyword research?

It’s to find more lucrative keywords to rank for on Google, right?

But once you find these keywords, you still have to figure out how to rank for them.

For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it.

That way you can start ranking for these newly found keywords.

Here’s what’s new…

Content ideas

The way you rank for a keyword is by creating content around it. I know content isn’t king anymore and that’s because there are over 1 billion blogs on the web. That means Google can be really picky about what they decide to rank.

So now, not only do you need to write amazing content, but you also have to promote it if you want to do well.

To help you with this I created a Content Ideas report in Ubersuggest. So whenever you do keyword research, you’ll see an overview that looks like this:

overview

Just like before, you’ll see a graph at the top with the search volume over time, some keyword recommendations and, at the very bottom, a list of blog posts that performed exceptionally well for that keyword.

When you click on “content ideas” in the navigational menu or you click on “view all content ideas,” you’ll then be taken to a page that looks something like this:

content ideas

This page shows you all of the popular blog posts that have been written related to the keyword or phrase you searched.

The list is ordered by social shares, so the posts with the highest social shares are at the top. At the bottom, you can keep clicking to see more results. Even if your screen only shows 1 or 2 pages, just keep clicking next and you’ll start to see results for pages 3, 4, 5, etc.

We only show you 20 results per page, but each key phrase will typically have hundreds, if not thousands, of results as our database has over 500,000,000 blog posts from around the world.

And because there are so many results, we’ve also created an easy to use filtering system so you can fine-tune your search by including certain keywords or excluding other ones and even putting minimum and maximum thresholds on social shares.

filters

My favorite part about the content ideas report

I know you can do similar things with Buzzsumo and other tools, but this is why I created the Content Ideas report.

As I mentioned earlier, content isn’t king. You not only have to write amazing content (that’s why I sort the content by social shares as more shares typically mean people love it), but you also have to promote it.

You’ll notice that there are two other columns in this report that make the tool unique… one is “Estimated Visits” and the other is “Backlinks”.

headings

Estimated visits will show you how many visits the blog post generated from Google each month. Just click on “Keywords” and it will even show you the keywords that drive those visits and the position the article ranks for each of those terms.

keywords

Backlinks, on the other hand, are all of the referring domains that point to each article. So if 12 unique domains link to that blog post, then you’ll see the number “12” in that column. All you have to do is click on “links” and you’ll see the full list of backlinks.

links

Not only do I provide a thorough list of backlinks, but I also show you the overall page score, domain score, anchor text, and even the type of link.

The reasons I made the Content Ideas report like this are:

  1. By creating content similar to posts that have a lot of social shares, it increases the chances that the content you are writing is going to do well as people have already shown interest in that topic and even shared it on the social web.
  2. By showing you the keywords a blog post ranks for, you’ll know what keywords to focus on when writing the content. This way your post can rank as well.
  3. By showing you who links to your competition, you can now hit up everyone who links to competing articles and ask them to link to your piece of content.

Less fluff and more data

In addition to the Content Ideas report, you’ll now find that Ubersuggest provides you with more data and less fluff when you perform a keyword query.

For example, if you search for the term “dog food,” it will tell you that the average result that ranks in the top 10 has 72 backlinks and a domain score of 82.

speech bubble

This way, if you want to rank for that term or any other term, you’ll have a rough idea of what you need from an authority and backlink standpoint to achieve a spot on page one.

Conclusion

If you are going to create content or write a blog post, you should check out the Content Ideas report each time before you write.

The last thing you want to do is create content that people don’t care about reading. And this report will give you good feedback so that way you aren’t wasting your time creating content that doesn’t generate social shares, backlinks, or rankings.

You’ll also notice that some posts do extremely well from a social sharing standpoint but terrible from a backlink and a search traffic perspective.

Social shares will bring you more short-term traffic and search engines bring you less traffic upfront, but more consistent traffic over time.

This report will help you find a balance so that you can get both short-term traffic and consistent traffic over the long-haul.

So, head on over and try the new Content Ideas report.

What do you think about the content ideas report?

The post Ubersuggest 4.0: The Ultimate Content Marketing Tool appeared first on Neil Patel.

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5 digital marketing courses on sale for Memorial Day weekend

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TwitterFacebook

Digital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.)

That’s because online marketing is now the lifeblood of any enterprise. Any stores — even brick-and-mortar ones — need an online presence to compete in today’s fast-paced economy. And if you’re in the business of making a living through content generation, then you already know how essential it is to drive traffic to your blog or webpage.

Forget trolling forums or scouring random online courses on YouTube: we’ve compiled five quality pieces of training offering key instruction on today’s most essential digital marketing skills. All the featured training bundles are already marked down, but you can use code WEEKEND60 to get an additional 60% off the sale price. Read more…

More about Social Media, Digital Marketing, Online Learning, Mashable Shopping, and Tech

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Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

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What’s Most Annoying About Brand Content? Consumers Weigh In

Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that lack of personalization and too much personalization are both annoying pain points for consumers. Adobe

Video Is the Fastest Growing Type of Content on LinkedIn and Starts the Most Conversations

LinkedIn* posted a new infographic this week sharing the most surprising statistics about the platform. For example, the number of messages sent on the platform has increased 35% year over year. Plus, millions of LinkedIn members have already created video on the platform, making it the fastest growing type of content on the site. Their statistics also show that video starts the most conversations, making it a great engagement tool. LinkedIn

Nearly 75% of U.S. Internet Users Say the Cambridge Analytica Scandal Raised Privacy Concerns

Text messaging marketing company, SlickText, conducted a survey to evaluate how consumers view their privacy online after the Cambridge Analytica scandal. They found that almost three quarters of consumers were more concerned about how their information was used online after the scandal. In addition, only 32% of respondents said they’re willing to trade their personal information for greater convenience. SlickText

Facebook Is Rolling Out a Redesigned Interface

At Facebook’s F8 developer conference, CEO Mark Zuckerburg announced a design overhaul for all of their applications, including saying goodbye to their traditional blue color. The new look also rearranges the home page to focus on stories and groups—something digital marketers will want to adapt to. Facebook

Artificial Intelligence Is Being Used for Personalization at Scale

A new study from Arm Treasure Data* and Forbes Insights revealed that 25% of companies are using artificial intelligence (AI) to achieve personalization at scale—and they see AI as a critical component to their personalization efforts. The study also found that 40% of respondents are seeing an increase in sales and profits thanks to personalization. Forbes Insights and Arm Treasure Data

Engaging with Followers Is the Biggest Challenge for B2B Brands on Instagram

Social Media Today hosted a Q&A session over Twitter to discover top challenges and tips for B2B brands on Instagram. Respondents highlighted engagement as a top challenge and goal on the platform. Respondents also advised other B2B digital marketers to stay true to their brand and company culture as a top Instagram tip. Social Media Today

Creative Commons Launches New Search Engine

Finding relevant, copyright-free images for your digital marketing needs just got a whole lot easier. Creative Commons just launched CC Search, a new search engine for over 300 million Creative Commons images and 19 different collections. PetaPixel

More Than Half of Organizations Could Redirect Investments Towards Customer Experience Innovations

For more signs that experience is how brands compete today and in the future, a new article from CMO.com predicts over half of all organizations will reallocate budget for experience innovations and management. To navigate this new business landscape, CMO.com recommends a single, real-time customer profile and technology that makes it possible. CMO.com

The Benefit of Experiential Marketing

Almost 75% of people who take part in a brand’s experiential marketing are more likely to purchase something from that brand. Compared to other marketing types like video, content, and audio, experiential marketing lead to greater satisfaction, engagement, and entertainment levels among participants. ClickZ

ON THE LIGHTER SIDE:

Tom Fishburne Comic

Every digital marketer’s favorite cartoonist, Tom Fishburne, highlights the pitfalls of creative review. Marketoonist

Bringing down the bots—bot fraud losses will be down 11% this year compared to 2017. MediaPost

How seriously should digital marketers take artificial intelligence? Hint: the answer is serious. The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Solving the Experience Economy Equation — SAP (client)
  • Lee Odden — What’s Trending: No Endgame in Sight for Video Marketing — LinkedIn (client)
  • Lee Odden — How to Create Winning Co-Marketing Partnerships — Heidi Cohen
  • Debbie Friez — Connecting Ideas and People With Dell Influencers — Katana Logic

THAT’S ALL, FOLKS

From Facebook’s design overhaul to the creativity-draining review process, there were a lot of newsworthy topics to cover in digital marketing this week.

Thanks for joining us and we hope you’ll come back again next week for more of the most relevant digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for daily news stories and updates. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

*Disclosure: Arm Treasure Data, LinkedIn, and Adobe are TopRank Marketing clients

The post Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More appeared first on Online Marketing Blog – TopRank®.

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Twitter Marketing in 2019: The Ultimate Guide

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Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about.

Businesses, like HubSpot, are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). Twitter makes it easy to distribute content. And, there are over 326 million average monthly Twitter users globally for you to share that content with.

The thought of reaching hundreds of millions of leads through a free social media platform sounds intriguing, right? But how do you actually ensure you’re generating fantastic content those people will want to interact with?

In this guide, we’ll answer that question along with some others including what a Twitter marketing strategy is, how you can use Twitter for your business, and what tips and tricks you can implement to help you improve your marketing efforts on the platform.

Let’s get started.

What is a Twitter marketing strategy?

A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. The goal of this type of strategy is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.

Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy.

  1. Research your buyer personas and audience
  2. Create unique and engaging content
  3. Organize a schedule for your posts
  4. Analyze your impact and results

So, you might be wondering what makes Twitter unique. Why would you want to actually invest the time in creating a profile and content for the platform?

Click here to access a free Twitter for Businesses kit.

What makes Twitter unique?

Twitter is a great marketing tool for a number of reasons. The platform …

… is free to use.

… allows you to share and promote branded content in seconds.

… expands your reach.

… allows you to provide quick customer service and support.

… works as a search engine tool for you to search for your competitors and their marketing content to see which tactics they’re using.

… can be used as a search engine tool for prospects to find and learn about your company.

… allows you to converse with your followers, share the latest updates about your company, and address your audience.

Now that we’ve reviewed what a Twitter marketing strategy is and what makes the platform unique, let’s cover the ways in which you can use Twitter for your business. These tips will help you boost conversions, create lasting relationships with your followers, and improve your brand awareness.

As you begin using Twitter for your business, there are some steps you’ll want to take to ensure you reach your target audience. Depending on your goals, company size, and industry, you may or may not choose to work through each of the following steps (or you may have already completed some of them), so tailor them to your needs.

Learn how to use Twitter for business to better share, engage, and market on the platform.

1. Customize and brand your profile.

When someone looks at your company’s Twitter profile, you want them to automatically know it’s yours. Meaning you should customize and brand your Twitter profile with your logo, colors, and any other recognizable and memorable details you want to incorporate. There are a few locations in which you can customize your profile.

  • Handle: Your Twitter handle is your username (for example, our handle is @hubspot) — this should include your company’s name so your followers, customers, and fans can easily search and find you on the platform. You create your Twitter handle when you sign up for an account.
  • Header: The header on your Twitter profile is your background image. You might choose to create a unique image for your header, use your logo, or another branded image.
  • Profile picture: Your Twitter profile picture represents your company’s every move, interaction, post, and tweet on the platform. It’s the image that sits above your bio and might include a picture of your logo, company’s initials, or CEO.
  • Bio: A Twitter bio provides everyone who visits your profile with a brief synopsis of what they’re about to see in 160 characters or less. It might include your mission statement, a blurb about what your company does, or something humorous and engaging.
  • Website URL: Beneath your profile picture and bio, there’s a location where you can include your URL to direct traffic straight to your website.
  • Birthday: In the same location as your URL, you can insert your company’s birthday — or the day when the company was founded — so your audience gets to know your business on a more personal level.

Twitter-profileSource

2. Create Twitter Lists.

A Twitter List — which any user has the ability to create and view — is an organized group of Twitter accounts you’ve selected and put together in specific categories. For example, at HubSpot, lists include Leadership Experts, Top Marketing Experts, Top Business Podcasters, and more. When you open a Twitter List, you only see tweets posted by the accounts on the list.

Twitter Lists are great if you want to follow only specific accounts. You might segment your lists into groups such as business inspiration, competitors, and target audience so you’re able to easily review their posts, interactions, and content.

Twitter-lists

Source

3. Host a Twitter Chat.

You can schedule and host a Twitter chat to engage your followers, discuss a topic, create a sense of community, and ask your audience for their opinions or input on something you’re working on.

To host a Twitter Chat (or TweetChat), you’ll need to choose a topic, set a time and date for the chat to occur, and create a hashtag for the chat. You can share this information with your followers in a tweet, on your website, in your Twitter bio, and wherever else you choose.

Everyone who wants to participate in the Twitter Chat should then be able to view all responses, questions, and comments regarding your topic of choice by searching your unique hashtag, as well as sharing their own comments and thoughts by adding the hashtag to their tweets.

Twitter Chats promote interaction and engagement on your profile and get people talking about your brand. It also creates a more personal experience between your audience members and your business.

Twitter-chat

Source

4. Advertise on Twitter.

Advertising through Twitter is a great way to reach your audience. This will make your tweets easily discoverable by thousands of people, helping you increase your influence and following. You can do this through promoted tweets or Twitter Ads.

Promoted Tweets

Promoted tweets make your tweets appear in the Twitter streams or Twitter search results of specific users. This is a great option for anyone looking to get more people on a specific webpage. Your business will pay a monthly fee as long as you’re promoting a tweet.

Twitter will put your promoted tweets in a daily campaign targeting the type of audience you want to reach as previously indicated in your settings. All Twitter users have the ability to interact and engage with Twitter Ads the same way they would with your organic content.

Twitter Ads

Twitter Ads is a great option if you’re using different types of tweets to achieve one goal for your business. It’s ideal if you’re looking to grow your base of followers and brand awareness significantly through the platform.

Your business can decide between different objectives when it comes to your Twitter ads including app installs, video views, and website conversions, as well as audience targeting for your campaigns. This decision will impact the price you’ll need to pay to run your ad.

5. Drive traffic to your website.

Twitter can help you direct traffic to your website — there are a number of ways to include your website’s URL on your profile as well as add links to your web pages and blogs in your tweets. Here are some ways you can use the platform to direct traffic to your website to help you increase your conversions and sales.

  • Add your website URL beneath your bio on your Twitter profile.
  • Incorporate links to your website in your tweets.
  • Retweet any content that includes direct links to your website and/ or blogs other people have shared.  
  • Embed tweets on your website with a Twitter Timeline.
  • Set up Twitter Ads to drive users to a specific landing page on your site.

6. Use Twitter Moments.

Twitter Moments are collections of tweets about a specific topic or event. They’re like a “best of” collection of tweets regarding your topic of choice. For example, Twitter’s Moments section includes “Today”, “News”, “Entertainment”, and “Fun.”

Twitter-moments

Source

You can also create your own section of Moments for your followers to view on your profile.  

Hubspot-twitter-moments

Source

You might organize your Twitter Moments into groups of tweets to help you market your business’ events and campaigns or related industry news. They also help with your marketing tactics by providing your business with an engaging way to promote the discussion of specific topics and/ or events that matter to your company to help you share your brand image with audience members.   

7. Get verified on Twitter.

You might choose to apply to get your Twitter profile verified depending on the size of your company and your industry. Twitter states they typically only accept requests for account verification if you’re in “music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” If Twitter accepts your application and verifies your profile, a badge with a blue checkmark inside of it will appear next to your handle. This symbolizes an authentic account.

get-verified-on-twitter

Source

Being verified prevents your audience members from following and being confused by impersonator accounts or accounts with similar content, usernames, and handles to yours. A verified account also makes your business look more legitimate and trustworthy.

8. Focus on building your follower count.

Needless to say, the more Twitter followers you have, the more people there are looking at and interacting with your content. You’ll have a better chance to improve brand awareness and direct more traffic to your website when you build your follower count on Twitter.

Learn how to get more Twitter followers, fast.

There are a number of ways you can increase your follower count on Twitter — here are some to get you started:

  • Ensure your content is shareable.
  • Use unique hashtags.
  • Create engaging content (giveaways, contests, questions, surveys).
  • Enlist the help of Twitter (social media) influencers.
  • Include links to your Twitter profile on your website.
  • Interact with your current followers and retweet their content so they’re more likely to do the same for you.

Now that we’ve reviewed how to use Twitter for business, let’s cover some tips and tricks you can apply to your profile to improve your marketing efforts on the platform.

The following Twitter marketing tips are universal, meaning they’re applicable to any type of business, in every industry..

1.  Use keyword targeting in your Twitter Ads.

Keyword targeting on Twitter is component of Twitter Ads. Keyword targeting allows you to engage Twitter users through the different words and phrases you’ve included in your content and they’ve searched for on the platform. This means you’re able to reach your target audience at the exact time your business, content, and services are most relevant to them.

On Twitter, there are two types of keyword targeting you can use including search and timeline.

Search Keyword Targeting

Search keyword targeting allows you to make your tweets show up for users who are searching for the topics that you determined relate to your business. For example, if you sell gluten free cookies, you can target users searching for tweets about baking, cookies, gluten intolerance, or Celiac Disease.

Timeline Keyword Targeting

Timeline keyword targeting allows you to act on users’ specific feelings, thoughts, actions, and emotions they’ve tweeted about. For example, if you’re a running gear company, you might target keywords and phrases users tweet about such as, “running a race”, “race day tips”, or “training for a marathon”.

2. Implement hashtags.

Did you know tweets with hashtags receive two-times as much engagement as tweets without them?

Adding hashtags to your tweets is a great way to expand your influence on Twitter. However, there are some guidelines you’ll want to stick to when using hashtags to ensure that you reach the largest number of people possible.

  • Create a hashtag that’s unique to your business so your followers and target audience can easily find you and your content.
  • Create relevant and memorable hashtags for other groups of tweets such as ones related to a specific campaign you’re running.
  • Use Twitter Analytics to review your most successful hashtags so you can ensure their use in future tweets.
  • Don’t overuse hashtags — this may feel and look spammy to your audience (not to mention it isn’t aesthetically pleasing). Also, tweets with more than two hashtags see a 17% decrease in engagement than those with one or two hashtags.

3. Organize a content sharing schedule.

As you grow your base of followers, you’ll need to post on a regular basis to ensure they stay engaged with your business and content. Not only do you want to tweet regularly, but you also want to tweet at the right times of the day. Here are some details about the best times (on average) for businesses to share their Twitter content:

  • Between 8–10 AM and 6–9 PM (in correlation with commuter schedules) on weekdays
  • Around noon or between 5–6 PM on any day of the week
  • For B2C companies, the best days to tweet are weekends
  • For B2B companies, the best days to tweet are weekdays

In terms of how often you should post your content on Twitter, there’s no real rule — it’s more about ensuring the content you’re sharing has a purpose and meaning. You can also review Twitter Analytics to take a deep dive into what your engagement looks like on the days you post more or less content to determine what’s working well for your specific audience.

Once you’ve determined when and how often you’re going to post your content, you can enlist the help of a social media management tool. This will allow you to both create your tweets and schedule them in advance so you can focus on other tasks you have to complete.

Here are a few examples of popular social media scheduling tools you can use for your Twitter marketing strategy:

  • Sprout Social provides you with a range of features to help you reach your target audience and buyer personas through Twitter including platform analytics, engagement tools, scheduling capabilities, and details about the type of content your audience wants.
  • Twitter Analytics allows you to analyze your tweets, understand which content is helping your business grow, and learn about your followers.
  • HubSpot has a social tool which allows you to schedule posts in advance, connect directly with your audience, and understand how your Twitter interactions are helping your business’ bottom line.

4. Create a Twitter campaign.

Social media marketing campaigns of any kind are a great way to reach your audience, drive sales, and increase your website traffic. You can create a social media marketing campaign specifically for Twitter to target users and increase your base of followers all while raising your brand awareness through the platform.

To create a Twitter marketing campaign, you’ll want to follow the same steps you would with any type of social media marketing campaign.

  1. Research your competition
  2. Determine how you’ll appeal to your target audience
  3. Choose the type of content you’ll create
  4. Share and promote your content
  5. Analyze your results

5. Write a strong profile bio.

Writing a strong and memorable bio for your Twitter profile is crucial. This is because your Twitter bio is the first thing a profile visitor will read about your company — it’s your written introduction and should briefly explain what visitors can expect from your page and content. You only have 160 characters to do this, so choose your words wisely to ensure your bio successfully represents your brand and reflects who you are as a company.

6. Use images and videos.

When possible, try to include quality videos and photos in your tweets. It’s been proven that tweets with images outperform tweets strictly made of text. Photos and images provide an eye-catching and engaging element in your content as Twitter users scroll through their feeds. Videos are proven to actually outperform tweets with images as well. In fact, tweets with videos are likely to get an average of six times the amount of engagement than tweets without them.

Videos and images are a great way to show your audience your product line or how to use an item you sell as well as make your content feel more personal. Plus, images and videos in tweets are proven to help you increase your engagement — and who wouldn’t want that?

7. Interact with your followers.

Remembering to engage with your followers as your business grows and Twitter follower count increases is crucial. This will help you create experiences for your followers and audience members that feel personal and keep them coming back to your profile all while fostering a sense of brand loyalty. For example, if someone retweets your post or comments on your tweet, you can “Like” that person’s interaction or even tweet back to them with a response.

8. Share media mentions.

If your business is mentioned in the media, share the article, video, URL, or image on Twitter. It’ll make your business feel more legitimate to anyone checking out your profile as well as show prospective followers how many other people already know about your company and are enjoying your products and services.

This is an exciting way to broadcast your success to your audience. It also provides you with a way to incorporate backlinks in your tweets which, when clicked, take your audience members to the original source of the mention. Meaning you’ll also drive traffic to the website of the media outlet that mentioned you, likely boosting their follower count and/ or brand recognition. This could potentially help you become mentioned, shared, or featured in one of their pieces of content again in the future.

9. Keep an eye on your competitors’ Twitter accounts.

Twitter is a great way to keep an eye on your competitors’ marketing efforts. You can follow them or simply search them to see what they’re posting. You can also view basic details about their engagement such as their number of retweets, comments, and responses. This is a simple way to see some of the Twitter marketing strategies your competitors are implementing and whether or not they’re working.

10. Focus on followers’ interests and needs when creating content.

If you want to reach your audience members and ensure your content resonates with them, you’ll need to focus on their interests and needs— whether that’s in relation to the way you share content, what you share, or how you present it.

When you meet the needs of your target audience and buyer personas, they’ll be more likely to continue to follow and interact with your company. As you study your buyer personas and target audience, you’ll be able to determine the type of content they’re likely looking for you to share. Additionally, you can always tweet questions, send out surveys, ask for feedback, or even create a Twitter Chat to get more ideas about the type of content your audience is looking for from your business and Twitter profile.

11. Promote your events.

Twitter is a great way to promote your business’ events. Similar to the way you might for a Twitter campaign, you can create a unique hashtag for various events (such as launch parties, giveaways, and contests) or schedule a variety of tweets (using one of your social media management tools) to promote any special occasion your company is hosting. This way, audience members — whether or not they’re your followers — will have the opportunity to learn about your event and get all of the details they need to sign up, be in attendance, or participate.

12. Check your direct messages regularly.

Like other social media platforms, Twitter provides users with a Direct Message inbox where they can contact you in a private message regarding any questions, concerns, or comments they have. So, be sure to check your inbox regularly as this can contribute to the type of customer service and support your business is known for, as well as the type of care you provide your followers and customers.

twitter-direct-messages

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13. Keep track of your analytics.

With all of the work you’re putting into your business’ Twitter marketing, you’ll want to ensure your efforts are successful in reaching your goals whether they’re related to directing more traffic to your website, increasing conversions, or improving brand awareness.

You can determine your Twitter marketing success in these areas (and many more) by analyzing your work. To do this, you’ll want to consider which metrics matter to you and then determine how you’re going to track them.

Which Metrics to Track on Twitter

Due to every business being unique and having different goals, you might not be interested in tracking all of the following Twitter metrics (or you might be looking to track additional metrics). However, we’ve compiled the following list of possible metrics for you to consider to get you started.

  • Engagement: Look at the number of retweets, follows, replies, favorites, and click-throughs your tweets get (including all hashtags and links they include).
  • Impressions: Review the number of times your tweets appeared on one of your audience members’ timelines (whether or not they’re actually following you).
  • Hashtags: Look at which of your hashtags are being used most frequently by your audience and followers.
  • Top tweets: Review your tweets with the most engagement.
  • Contributors: Keep up with the level of success each of your contributors — the people you give admin access to on your account — are having with their tweets so you can implement some of their tactics more regularly or remove them completely.

How to Track Twitter Analytics

There are a number of social media management tools, such as Sprout Social, HubSpot, and Hootsuite, with analytics features automatically built in. This is convenient for those of you who were already planning on choosing a management tool to assist with the scheduling of your posts. However, one of the most common analytics tools for Twitter is the one created specifically for the platform: Twitter Analytics.

Twitter Analytics

Twitter Analytics helps you understand how your content impacts your audience and the ways in which your activity on the platform can help you grow your business. The tool is free, accessible to all users, and includes information about your Twitter engagement rate, impressions, tweet activity, and information about your followers.

Depending on your business’ needs, you have the ability to incorporate Twitter Ads (if you pay for the option) data in Twitter Analytics as well. Lastly, there are a number of other third-party resources and apps you can download and use along with Twitter Analytics to take a deeper look at specific types of data such as detailed hashtag performance information or how other Twitter handles in your industry are doing.

Start Marketing on Twitter

Twitter is a powerful marketing tool and social media platform any business can take advantage of. It has the ability to help you direct more traffic to your website, improve brand awareness, engage your audience, create personal relationships with your followers and customers, boost conversions, and increase your sales. So, consider the Twitter for business tactics as well as the marketing tips and tricks mentioned above and get started sharing content on Twitter to help you grow your business today.

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20 Podcasts To Elevate Your B2B Marketing

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Woman rock climber scaling roof over water and sky image.

Woman rock climber scaling roof over water and sky image.

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industry leaders.

From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who have persevered and thrived. And lucky for you, we’ve compiled 20 of the best podcasts for B2B marketers right here.

via GIPHY

We’ve touched on podcasts a time or two here, with Senior Content Marketing Manager Josh Nite bringing you a first edition of digital marketing podcasts to consider back in 2016. Many of those podcasts have continued to evolve, making it hard not to mention them again here. But there are some new kids on the block, too.

And with adoption as a marketing medium and a learning and entertainment tool rising, we hope you’ll find something that strikes your fancy.

2019 January 11 Statistics Image

[bctt tweet=”Great stories happen to those who can tell them. — This American Life podcast host Ira Glass @iraglass” username=”toprank”]

Now let’s fast-forward to our list of 20 diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 – Marketing Over Coffee

Marketing Over Coffee

Summary: Marketing Over Coffee explores the intersection of marketing and technology, with news, tips, and author interviews.

  • Hosts: Chris Penn and John Wall
  • Recent Topics on Tap: Influencers, Social Media Listening Tools, Heirarchical Ontology
  • Recent Guests: Brendan Kane, Samuel Monnie, Jocelyn Brown
  • Episode Length: 25 – 30 minutes

#2 – Six Pixels of Separation

Six Pixels of Separation

Summary: Six Pixels of Separation offers insights on brands, consumers, technology and our interconnected world.

  • Hosts: Mitch Joel
  • Recent Topics on Tap: Business, innovation, and the marketing landscape.
  • Recent Guests: Joseph Jaffe, Bernadette Jiwa, Ekaterina Walter
  • Episode Length: One hour

#3 – Marketing Smarts

Marketing Smarts

Summary: Marketing Smarts talks to industry leaders and authors such as Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as c-suite executives from organizations including IBM, National Geographic, Dell, and the Baltimore Ravens.

Hosts: Kerry O’Shea Gorgone

  • Recent Topics on Tap: Livestreaming, Branding, and a Scientific Approach to Metrics, Measurement, and Marketing ROI
  • Recent Guests: Laura Gassner Otting, Minter Dial, Brian Fanzo
  • Episode Length: 25 – 35 minutes

#4 – Social Media Marketing Podcast

Social Media Marketing

Summary: Social Media Marketing presents success stories and expert interviews from leading social media marketing professionals.

  • Hosts: Michael Stelzner
  • Recent Topics on Tap: Facebook organic marketing, How to Avoid Distraction as a Marketer
  • Recent Guests: Mari Smith, Brian Solis, Nathan Latka
  • Episode Length: 45 minutes

#5 – Scott Stratten’s Unpodcast

Scott Stratten's Unpodcast

Summary: Scott Stratten’s Unpodcast presents real-life examples, tips and guidance from experts on human resources, marketing and branding, networking, public relations, and customer service.

#6 – Adweek’s CMO Moves

Adweek's CMO Moves

Summary: Adweek’s CMO Moves podcast offers inspiring career advice and the personal success stories behind an array of top marketing leaders.

  • Hosts: Nadine Dietz
  • Topics on Tap: How to Win as a Team, The Hunt for a Signature Move
  • Recent Guests: Emily Culp, Seth Freeman, Meredith Verdone
  • Episode Length: 30 minutes

#7 – LinkedIn Live with Marketers

LinkedIn Live with Marketers

Summary: LinkedIn Live with Marketers is a video-based series that can also be enjoyed listening to only the audio, as the LinkedIn (client) hosts tackle challenges top of mind for marketers.

  • Hosts: Jann Schwarz and others
  • Recent Topics on Tap: The Staying Power of Breakthrough Ideas, Brand Awareness vs. Lead Gen: Battle or Balance?
  • Recent Guests: Wendy Clark, Rob Norman, Peter Weinberg
  • Episode Length: One hour

#8 – Lexicon Valley

Lexicon Valley

Summary: Lexicon Valley digs deeply into language, from pet peeves, syntax, and etymology to neurolinguistics and the death of languages.

  • Hosts: John McWhorter
  • Recent Topics on Tap: Is Social Media Changing English?, One Tongue to Rule Them All
  • Recent Guests: Deborah Tannen, Lane Greene
  • Episode Length: 40 minutes

#9 – Should This Exist?

Should This Exist?

Summary: Should This Exist? is hosted by Flickr and Hunch co-founder Caterina Fake, and explores the impact technology in all its forms has had on humanity. “We’re seeing amazing new technologies that are emerging every day that we need to have a conversation about,” Fake recently told Fast Company.

  • Hosts: Caterina Fake
  • Topics on Tap: Affectiva: Software that detects how you feel, Halo: A headset that makes you learn faster
  • Recent Guests: Neuroscientist Daniel Chao, entrepreneur and scientist Rana El-Kaliouby
  • Episode Length: 35 minutes

#10 – The Art of Process with Aimee Mann and Ted Leo

The Art of Process

Summary: The Art of Process sees hosts Aimee and Ted talk to friends across the creative spectrum to explore how they work, and the process of turning ideas into art.

  • Hosts: Aimee Mann and Ted Leo
  • Recent Topics on Tap: The rise of streaming services, How to tackle a blank page
  • Recent Guests: Wyatt Cenac, Rebecca Sugar, Dan Wilson
  • Episode Length: 50 minutes

#11 – Without Fail

Without Fail

Summary: Without Fail is hosted by former This American Life contributor and NPR journalist Alex Blumberg, and takes a weekly look at someone who’s taken a big risk and either failed or found success.

  • Hosts: Alex Blumberg
  • Topics on Tap: Bringing Brands Back to Life, The Man Behind the Iconic Apple Stores: Ron Johnson
  • Recent Guests: Andrew Mason of Groupon, Sophia Amoruso of Nasty Gal and Girlboss
  • Episode Length: 50 minutes

#12 -The Marketing Book Podcast

Marketing Book Podcast

Summary: The Marketing Book Podcast fills each Friday with a new episode interviewing bestselling marketing authors.

  • Hosts: Douglas Burdett
  • Recent Topics on Tap: Marketing Flexology, Laughing @ Advertising, Questions that Sell
  • Recent Guests: Guy Kawasaki, Jay Acunzo, Mark Schaefer
  • Episode Length: 50 minutes

#13 – The BeanCast

The BeanCast

Summary: The BeanCast is a weekly exploration and roundtable discussion of advertising trends that could have an impact your brand.

  • Host: Bob Knorpp
  • Recent Topics on Tap: Marketing Ethics, Branded Podcasting, Frictionless Brands
  • Recent Guests: Jay Baer, Colin Glaum, Lisa Laporte
  • Episode Length: One hour plus

#14 – Social Pros Podcast

Social Pros Podcast

Summary: Social Pros Podcast, named the best podcast at the Content Marketing Awards, provides inside looks at real people doing real social media work.

  • Hosts: Jay Baer and Adam Brown
  • Recent Topics on Tap: Why Your People Are the Secret to B2B Social Media Wins, How to Use Authenticity to Become an Iconic Business,
  • Recent Guests: Seth Godin, Rohit Bhargava, Need James
  • Episode Length: 50 – 55 minutes

#15 – The Marketing Companion Podcast

The Marketing Companion Podcast

Summary: The Marketing Companion Podcast serves up insights and ideas to boost your marketing skills. It’s billed as “always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an ’11.'”

  • Hosts: Mark Schaefer and Brooke Sellas
  • Recent Topics on Tap: Social media burn-out, Mind-bending social media trends
  • Recent Guests: Kerry Gorgone, Mitch Joel
  • Episode Length: 25 – 40 minutes

#16 – Copyblogger FM

Copyblogger FM

Summary: Copyblogger FM gets to the heart of the latest marketing tips, tactics, stories and strategies that provide acceleration for your business. Featuring a rotating lineup of analysts, this podcast covers a variety of tactical areas such as email marketing, content marketing, conversion optimization, and more.

  • Hosts: Sonia Simone
  • Recent Topics on Tap: Getting Your Big, Scary Projects Finished, The 3 Plus 1 Foundational Elements of Effective Persuasion
  • Recent Guests: Amber Naslund, Pamela Wilson, Nathan Barry
  • Episode Length: 25 minutes

#17 – Invisibilia

Invisibilia

Summary: Invisibilia joins narrative storytelling and science to make you see your own life differently, with lessons applicable to marketers.

  • Hosts: LuLu Miller, Alix Spiegel, and Hanna Rosin
  • Recent Topics on Tap: The Remote Control Brain, Who Do You Let In?
  • Recent Guests: Cord Jefferson, Max Hawkins, Renato Rosaldo
  • Episode Length: 35 – 55 minutes

#18 – The Strategy Hour

The Strategy Hour

Summary: The Strategy Hour offers actionable strategies and marketing tips for growing your business, plus in-depth interviews that go straight to the “meat and potatoes.”

  • Hosts: Abagail Pumphrey and Emylee Williams
  • Recent Topics on Tap: How to Listen to Your Audience, Why Creating Community is Crucial for Your Brand and Happiness
  • Recent Guests: Kathleen Cutler, Sarah Peck, Nikki Porcher
  • Episode Length: 35 – 40 minutes

#19 – Behind the Brilliance

Behind the Brilliance

Summary: Behind the Brilliance features “smart and funny” conversations and takes a weekly journey with leading innovators, creatives, and entrepreneurs.

  • Host: Lisa Nicole Bell
  • Topics on Tap: The link between self-awareness and success, The importance of starting small to make big changes
  • Recent Guests: Laura Vanderkam, Jonathan Jackson, Paul Jarvis
  • Episode Length: One hour plus

#20 – Women in Tech

Women in Tech

Summary: Women in Tech explores marketing and technology featuring inspiring women who are Engineers, Founders, Investors, UX and UI Designers, and Journalists.

  • Host: Espree Devora
  • Topics on Tap: Women Empowering Technologies, Building technology-driven businesses
  • Recent Guests: Kristine Kornilova, Linda Sinka, Marite Aleksandra Silava
  • Episode Length: 11 – 40 plus minutes

Lifelong Learning From B2B Marketing-Focused Podcasts

Incorporating podcasts in the world of B2B marketing can be challenging, yet the advantages they offer make a strong case for considering them in your own campaigns. And it can be done.

For example, our client 3M conducted one of the largest science studies ever focused on global attitudes about science. The resulting State of Science Index research report led to the launch of 3M’s first podcast, the Science Champions Podcast.

Hosted by 3M’s Chief Science Advocate Jayshree Seth, the first season featured 21 science experts and influencers on topics ranging from an introduction to science in everyday life to careers in the field.

3M Science Champions Podcast Image

Results: The Science Champions podcast exceeded all expectations for downloads and engagement, resulting in the launch of Season 2 in March 2019. The podcast has also created relationships with science influencers and helped to showcase internal influencers.

As another example, Dell Technologies wanted to partner with industry influencers to create useful content for customers and increase the influence of their internal experts, which led to the creation of the Dell Luminaries podcast, hosted by influencers Mark Schaefer and Doug Karr.

The podcast highlights technology visionaries from inside Dell and out, and helps put a human touch on technology innovation.

Dell Luminaries podcast image.

Results: The Dell Luminaries project built a single platform that brings voices from multiple companies under the Dell brand together.

Our CEO Lee Odden recently wrote a Digital Marketing Institute article, which featured 3M and Dell’s podcasting success along with eight other B2B companies that have had strong results from influencer marketing.

It’s Only Just Begun — What Are Your Favorites?

This list only scratches the surface of the excellent marketing-related podcasts available. If you have a favorite not listed here, please leave a comment with a podcast that inspires your B2B marketing efforts.

Considering a podcast for your B2B brand? Get the what, why, and how lowdown on B2B podcasting from our own Joshua Nite.

The post 20 Podcasts To Elevate Your B2B Marketing appeared first on Online Marketing Blog – TopRank®.

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Is Facebook Organic Marketing Dead?

This may be of some interest.

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She’s also author of The New Relationship Marketing: How to Build a […]

The post Is Facebook Organic Marketing Dead? appeared first on Social Media Marketing | Social Media Examiner.

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How to Set & Achieve Marketing Objectives in 2019

This may be of some interest.

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.

You might be thinking that this is the nature of content marketing today — in order to grow, you need to stay laser-focused on hitting your numbers. And, sometimes, to hit your numbers, you need to do what’s best for the business, even if it’s not the best move for your customers.

But contrary to popular belief, solely focusing on the results doesn’t actually produce results. Focusing on serving your customers is what produces results. Tim Cook, Apple’s CEO, is famous for sparking this customer-centric movement. In 2015, he spoke at Goldman Sach’s Technology and Internet Conference in San Francisco, and a reporter asked him what were some of Apple’s biggest accomplishments from the past year. He responded, “We’re not focused on the numbers. We’re focused on the things that produce the numbers.”

In content marketing, one of the most influential things that produce the numbers is a passion for your craft. But, sometimes, we can get so obsessed with optimizing for results that we forget what actually generates the views and leads we desperately desire — compelling content.

In this blog post, we’ll show you how to set realistic marketing objectives that will help you craft audience-centric content, prioritize your customers’ needs, and hit your numbers, all at the same time. Read on to learn how to identify your marketing objectives’ purpose and process and why it’s just as important as the numbers you aim to hit.

Download your free marketing goal-setting template here. 

In his insightful blog post about setting goals, Jay Acunzo, the founder of Unthinkable Media, reveals a subtle yet potent problem that has pervaded the content marketing industry over the years — traditional goal setting lets you measure what you do, but it doesn’t lend itself to gauging how you do it or why, which is what ultimately gives your work meaning and pushes you to hone your craft.

In marketing, you obviously need to aim for concrete targets. But, like we said earlier, only focusing on the results can sometimes incentivize you to take a course of action that prioritizes your organization’s needs over your customers’ needs.

To help you focus more on your purpose and process instead of just your results, Jay recommends considering two other things when setting a marketing objective — your hunger and aspirational anchor.

Your hunger is your current dissatisfaction with your work today or why you want to achieve your goal. Your aspirational anchor is your vision of your work in the future or how you’ll achieve your goal. These two things drive your motivation and keep you on track to create work that better serves your customers. And when you add your goal to the equation, you’ll be able to simultaneously produce customer-centric work and hit your numbers.

To learn how to set objectives that help you focus on the “why” and “how” behind your marketing initiative, check out the following example.

Marketing Objective Example

Hunger (Why) – Our blog educates our audience well but it doesn’t resonate emotionally with them enough.

Aspirational Anchor (How) – Run a blog that consistently resonates with our audience and that people look forward to reading every time they receive our email digest.

Goal (What) – Increase blog subscribers by 25% month over month this year.

With this goal setting framework, you can see how the “why” and “how” behind a goal incentivizes behavior that better serves customers and hits numbers at the same time.

For instance, in the example above, this blog team refuses to just do whatever it takes to boost their blog subscription. They want to craft emotionally resonant stories that their audience actually values, or content that’s worth subscribing to, and this is what will lead to their growth in subscribers and create long-term value for their business.

If this blog team didn’t identify their hunger or set an aspirational anchor, however, the only thing that would guide them toward the finish line is the finish line itself. And that could incentivize short-sighted behavior that helps them achieve their goal at the expense of prioritizing their audience’s needs over their own.

Setting Realistic Marketing Objectives With the SMART Goal Framework

Now that we understand the “why” and the “how” behind setting marketing objectives, let’s go over how you can root the “what” in reality with the SMART goal framework.

SMART goals are realistic, quantifiable, and focused targets that you can easily aim for. If you’re wondering what SMART means, it’s an acronym that helps you clearly define your goals. Check out the framework below to learn more.

Specific

In terms of marketing, you should choose the particular metric you want to improve upon, like visitors, leads, or customers. You should also determine what each team members will work on, the resources they’ll have, and their plan of action.

Measurable

If you want to gauge your team’s progress, you need to quantify your goals, like achieving an X percentage increase in visitors, leads, or customers.

Attainable

Make sure that X-percentage increase is achievable in your specific situation. If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 30%. It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew.

Relevant

Your goal needs to relate to your company’s overall goal and account for current trends in your industry. For instance, will growing your Facebook following lead to more revenue? And is it actually possible for you to significantly boost your organic reach on Facebook after their most recent algorithm change? If you’re aware of these factors, you’ll be more likely to set goals that are realistic, achievable, and beneficial to your company.

Time-bound

Attaching deadlines to your goals puts pressure on your team to accomplish them. And this helps you make consistent and significant progress in the long-term. If you don’t give yourself a deadline, accomplishing your goal will take too long to achieve long-term success. For example, which would you prefer? Increasing leads by 5% every month, leading to a 30-35% increase in half a year? Or trying to increase leads by 15% with no deadline and achieving that goal in a year?

Blending Hunger, Aspirational Anchors, and SMART Goals

By analyzing two different goal setting frameworks, we’ve learned how to identify the “why”, “how”, and “what” behind your marketing objectives . Now, we can blend the two frameworks to set a realistic goal that fulfills our customers needs first and helps us hit our numbers at the same time. Check out this example for more detail.

Specific (Include your hunger and aspiration)

Our blog educates our audience well, but it doesn’t resonate emotionally with them enough. Let’s start running a blog that can consistently resonate with our audience, that people look forward to reading every time they receive our email digest, and can attract more subscribers.

Measurable

Increase month-over-month blog subscribers by 25% this year.

Attainable

Last year, we increased month-over-month blog subscribers by 15%.

Relevant (Include your hunger and aspiration)

If we can craft emotionally resonant stories that our audience actually values, we can build deeper relationships with them, attract more subscribers who we can also build deep relationships with, and hopefully do business with them in the future.

SMART Goal

By crafting stories that consistently resonate with our audience and is worth subscribing to, we can increase our month-to-month subscribers by 25% this year.

free marketing goal setting template

Thank you for reading.

Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard

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Why You Need an Actionable Content Marketing Dashboard

Why You Need an Actionable Content Marketing Dashboard

Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line.

However, we’re also realistic; as it’s often said: Seeing is believing. So, we need to be able to show proof of content marketing ROI to get our key stakeholders to believe, too.

And to do this, we need a source of truth that artfully and easily shows how we’re performing against our benchmarks, goals, and key performance indicators (KPIs), as well as where we’ve identified opportunities to improve results. We need an actionable content marketing dashboard.

To put it simply, when set up right, an actionable dashboard allows us to answer two simple questions: 1) Is what we’re doing working? 2) Why is it (or isn’t) working?

How does this help you identify, show, and prove ROI across the organization? Let’s dive in.

How Actionable Content Marketing Dashboards Can Inform, Inspire, & Show ROI

What are the benefits of an actionable content marketing dashboard? All the fun and exciting benefits that come from knowing how your content is performing at a granular level aside, there are a ton of benefits that come from a holistic content marketing dashboard—especially when it comes to getting stakeholder engagement and buy-in.

An actionable marketing dashboard isn’t just a long, dry analytics report. It’s visually engaging and easy to digest.

[bctt tweet=”An actionable #marketing dashboard isn’t just a long, dry analytics report. It’s visually engaging and easy to digest. – @Tiffani_Allen” username=”toprank”]

Highlight the Bottom Line for Leadership

The executives hold the purse-strings. And they want to ensure the budget you’ve been given is being put to good use.

With an actionable dashboard, you can avoid the awkward “What have you done for me lately?” conversation with your leadership team by easily showing them how your content marketing efforts tie back to overall business objectives.

With the right data and insight readily available in your dashboard, you can showcase performance from visit to sale, so when they ask: “Is this content getting us an ROI?” Your answer can be: “You bet. In fact, overall our content marketing efforts drove 200% ROI in 2018 and we’re trending to exceed that benchmark in 2019 based on our goals.”

Of course, as a general rule, you don’t lose marketing funding for something that pays for itself and more.

Inspire Your Peers Inside & Outside the Marketing Department

When your marketing team members are able to see the fruits of their labor, they’ll be more driven to continue what’s working and looking for innovation opportunities to take it to the next level.

In addition, if you’ve been working with an internal subject matter expert such as your human resources director or sales manager to create content, showcasing how their contributions are making an impact will make them more open to ongoing collaboration—which can help all parties reach their goals.

As a little tip, consider making a leaderboard in your dashboard so contributors can easily track how the content they’ve contributed to is performing. Adding a little competition based on objectives is a fun way to level-up performance. (Betting on this performance is optional.)

[bctt tweet=”When your #marketing team members are able to see the fruits of their labor, they’ll be more driven to continue what’s working and looking for innovation opportunities to take it to the next level. @Tiffani_Allen” username=”toprank”]

Set New Hires Up for Scalable Marketing Success

Another key benefit is that actionable marketing dashboards can help you scale your content marketing efforts. For example, if you find yourself proving so much ROI that you need to expand your team to keep up with demand, you can easily transfer knowledge to your new hires about what kind of content works and doesn’t work, and how they can know the difference.

This kind of results-focused training and new hire orientation helps keep your full team aligned around what really matters—creating and marketing quality content that exceeds your benchmarks and blows your goals out of the water.

Strengthen Relationships With Clients & Influential Collaborators

Whether you’re working with industry influencers to co-create content or you regularly engage clients to provide testimonials and case studies, you have the opportunity to use your marketing dashboard to show them not only how valuable they are to your marketing efforts, but the mutual value being incurred.

For example, let’s say a client helped create a testimonial or case study that saw a 300% increase in visibility over benchmark for that content type. Your message to them can be that together you’ve driven an incredible amount of brand awareness for both of your organizations.

Your Actionable Next Step? Create Your Content Marketing Dashboard

The performance of your content marketing means much more than traditional success metrics—it can mean visibility for your business, strength for your bottom line, and alignment for your internal teams.

If you’re ready for more visibility and creating a stronger business case for your efforts, the first step is to create a dashboard of your own, tailored to your marketing and business objectives.

Again, when properly set up, an actionable dashboard should allow you to answer two simple questions: 1) Is what we’re doing working? 2) Why is it (or isn’t) working?

Wondering how to create this magical dashboard? Check out our guide to marketing dashboard essentials to get started on your path toward data-driven success.

The post Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Video Marketing Blaster Review

Video Marketing Blaster Review – How newbies get on Page #1 of Google… without SEO? 

Name: Video Marketing Blaster 

Product Owner: Ali G, Stoica & Vlad 

Website: Click Here 

Price: $37 

 

In a nutshell, what is Video Marketing Blaster? 

Video Marketing Blaster is software that is able to reverse-engineer the YouTube & Google ranking system and get you Page #1 rankings with just 3 clicks, giving you an unfair advantage over other marketers, and all without needing any SEO experience or backlinks. 

Who is Video Marketing Blaster for? 

Video Marketing Blaster is very a simple to use software platform, so from that point of view, it is newbie-friendly. However, it assumes you’ve already started an online business of some sort, or at the very least, you know which type of online business you want to get into, and are in the process of building it. From that point of view, it is aimed at slightly above newbie-level and beyond. Basically, anyone who needs traffic coming in to their products, services or affiliate offers can benefit from Video Marketing Blaster: 

  • Affiliate marketers  
  • CPA Marketers 
  • Digital Marketers 
  • Bloggers 
  • YouTubers 
  • Website owners 
  • Video marketers

3 things I love about Video Marketing Blaster: 

  1. I love how you don’t need to know a thing about backlinks or SEO. Video Marketing Blaster does all that for you as it finds the best untapped buyer keywords, and auto-generates perfectly optimized Title/Descriptions/Tags, with the​ ​exact​ ​right​ ​balance​ ​ ​that​ ​will​ ​make​ ​Google​ ​fall​ ​in​ ​love​ ​with​ ​your videos, and​ ​give​ ​your​ ​video​s instant​ ​top​ ​rankings. 
  2. I’m a sucker for real life proof, as theory is just theory to me. I’ve personally checked out some of the latest big product launches, and I saw that most of the top ranking YouTube videos were generated with this new software, so I know this is working really well. 
  3. With perfectly auto-optimized videos that rank high on both YouTube and Google, you’ll never need paid traffic methods again, ideal for those with limited or no budget. 

 

What will I get inside Video Marketing Blaster? 

Video Marketing Blaster is essentially a 2 in 1 software platform: 

  • Module 1 Keyword Finder – analyzes all the keywords targeted by your competitors, and suggests the keywords that are bringing them the most traffic and which can be easy exploited. VMB will suggest to you all the highly descriptive BUYER keywords that users are searching for on Google and are sending targeted traffic to your competitors. 
  • Module 2 Video Details – perfectly optimizes titles, description and tags, by analyzing your competitors, finds the best related keywords and generates the exact “right balance” that will make Google give your video instant top rankings. 

 

Any drawbacks to Video Marketing Blaster? 

The only drawback is that you need to know how to create videos. This isn’t a beginner’s course in video marketing. It assumes you are already using videos in some capacity within your marketing efforts, but you want to now hit page 1 ranking every single time by eliminating the guesswork. If you’re a complete newbie, who has no idea of what avenue to pursue to make money online, then Video Marketing Blaster is not for you (although if you are interested in having your own video marketing agency selling your new video ranking skills to businesses, this is a bonus that you get – see below). 

 

Do I get any bonuses with Video Marketing Blaster 

Yes, you get one bonus: 

  • VIP invite to a private live training lesson where you will learn how to build your own video marketing agency ​​​​​​​and sign $500+/month clients. 

 

Final thoughts on Video Marketing Blaster: 

Can you imagine how much traffic you would get, and sales you would make, the minute you reach page #1 on Google & YouTube for a buyer keyword? Google have stated that a minimum of 75% of clicks go to the first page of results. That means, 3 out of 4 people never even get to the second page! 

 

Are you getting it now? If you’re not on the first page of Google for your keywords, you’re missing out on 75% of your buyers. But how can you get to page #1, when you have no SEO experience, no backlink experience, and no huge budget? Video Marketing Blaster is the perfect solution as it is able to reverse-engineer the YouTube & Google ranking system, and get you top rankings with just 3 clicks… so now you can leapfrog over your competition, and generate 4 times the sales and profits. 

 

==>> DOWNLOAD VIDEO MARKETING BLASTER NOW & GET STARTED