This may be of some interest.
Sitting at home with my laptop and a cup of hot cocoa, I feel the call of the heist.
As streamers the world over continue social distancing, things are getting, well, a little boring. Sure, I’m indulging in plenty of teen dramas, stand-up specials, and comedies. But something inside of me (and I imagine others) longs for the tension of a stealth maneuver, the thrill of the open road, and the excitement of that final stand-off where you just don’t know who will win.
Enter the magical world of heist cinema. Strap in, suit up, and try to remember which briefcase was which — because, ranked from least to most narratively complex, here are 12 crime movies to help you feel like you’re up to [gestures wildly] something while social distancing. Read more…
Thank you for reading.
This may be of some interest.
If you have an iPad, it might basically be a MacBook by the end of 2020.
A new report from The Information indicates Apple plans on blurring the lines between its flagship tablets and laptops later this year. According to The Information’s anonymous source, Apple is planning on releasing an official peripheral for the iPad with a keyboard and a trackpad.
Apparently, you’ll be able to get it alongside a new iPad Pro model later this year.
Keyboard add-ons for tablets are nothing new, but normally, you still have to touch the screen to make things happen. You know, like it’s a tablet or something! If The Information is correct, Apple is going to let you basically bolt a MacBook keyboard onto your iPad, basically turning it into a laptop with a touchscreen. Read more…
Thank you for reading.
This may be of some interest.
I hear you, theoretical reader. And yet, I persevere.
B2B podcasting today is where content marketing was a decade ago. It’s emerging as a marketing discipline. People are starting to get sophisticated about deploying and measuring podcasts. We’re seeing new tools to make it easier to launch, promote, and monetize. And despite the thousands of hours of audio out there already, there’s no sign that the market is satiated.
I believe that if you’re not already thinking about podcasting for your B2B brand, you should be. But if my beautiful words can’t convince you, let the data tell the story:
B2B Podcasting: 20 Stats that Make the Case
These statistics come from five different reports, all released in the last year. When you look at all five together, the picture is clear: We’re nowhere near peak podcast, and brand content is the next frontier.
Podcast Listenership Just Keeps Growing
Podcasting is a growth medium. More people are listening now than ever before. But what’s truly impressive is how many listeners are new to the medium. Even though podcasts have been around since the early 2000s, they have only reached a mass market audience in the past couple of years.
1: Nearly a quarter of all listeners started in the past 6 months. (2)
2: Globally, 36% of the sampled population has listened to a podcast in the last month. (1)
3: 51% of the U.S. population over 12 has listened to a podcast. (2)
4: 32% of the U.S. population over 12 has listened in the past month (90 million people). (2)
5: 22% of the U.S. population over 12 listen weekly (60 million). (2)
6: 62.6% of respondents said they listen to more podcasts now than they did a year ago. (3)
7: Only 3.1% said they listen less than they did a year ago. (3)
In summary: Podcasts continue to attract new listeners to their existing audience of 90 million people monthly. And, most promisingly, those who listen are far more likely to add new podcasts than cut down.
[bctt tweet=”Podcasts continue to attract new listeners… And, most promisingly, those who listen are far more likely to add new podcasts than cut down. @NiteWrites #B2BPodcasting” username=”toprank”]
Podcast Listeners Are Demographically Valuable
Okay, so millions of people are listening to podcasts. But are these people a worthwhile target audience for B2B marketers?
The answer may vary depending on your most valuable audience, of course. But most B2B marketers are interested in targeting millennials. A recent survey found that at least 73% of millennials are involved in product or service decision making at work, with 33% reporting they’re the sole decision maker at their company.
Basically, if you’re trying to influence B2B purchases, millennials matter. And podcast listeners are disproportionately affluent, social media savvy millennials:
8: 50% of listeners under 35 have listened to a podcast in the last month. (1)
9: 41% of podcast listeners make $75k a year or more, compared to 29% of the general population. (2)
10: Podcast listeners are more likely to be active on social media across channels and more likely to follow companies and brands. (4)
Podcast Fans are Devoted Listeners
According to Google’s 2018 benchmarks, the average time on page for content from most industries is between two and three minutes. Marketers can certainly make an impression in that amount of time. Even fifteen seconds is valuable to a savvy marketer with a good hook and strong CTA. But podcast listeners spend a great deal more time with audio content:
11: 76.8% listen to podcasts more than 7 hours a week. (3)
12: 61.2% spend more time listening to podcasts than watching TV. (3)
13: 52% of monthly listeners listen to the entirety of each episode. (2)
14: 70% of listeners say that, at least sometimes, they do nothing else while listening to podcasts. (2)
As that last statistic shows, podcast listeners aren’t the distracted, multi-tasking folks we might have imagined they are. If the material is engaging, they’re willing to devote their attention. Speaking of which…
[bctt tweet=”Podcast listeners aren’t the distracted, multi-tasking folks we might have imagined they are. If the material is engaging, they’re willing to devote their attention. @NiteWrites #B2BPodcasting” username=”toprank”]
Podcast Fans Want to Learn (In a Fun Way)
Back in the early days, podcasts were — in the best sense of the word — geeky. They were for highly techy types to share knowledge, teach and learn. While purely entertaining podcasts have seen plenty of success, at the root of it podcasts are an ideal medium for learning.
People don’t just listen to podcasts for fun. The overwhelming majority want to feel smarter at the end of every episode.
Think of all the subject matter expertise in your company. Now multiply that by the influential guests (e.g. your customers, prospects, and industry experts and peers) you’ll invite on to share their expertise. It’s easy to see how a brand podcast can bring educational value to an audience that’s ready to learn.
15: 74% say they listen to podcasts to learn new things. (2)
16: 71% say they listen to be entertained. (2)
17: 59% say they enjoy podcasts because they make them feel smarter. (2)
The Business Podcast Market Is Ready for Lift-Off
There’s still a massive untapped market for helpful, informative business podcasts — exactly the type that B2B brands could develop, produce and promote. In fact, we can see that the ad revenue model for podcasting is expanding to include branded content. Right now, branded content is still a small percentage of overall podcast advertising, but it’s growing fast.
18: There are avid fans of business podcasts in 13 million households. (4)
19: There are casual fans of business podcasts in 52 million households. (4)
20: Branded content has increased from 1.5% to 10.1% of podcast advertising since 2016. (5)
What’s more, podcasts offer a range of content marketing benefits, which can inform and bolster your broader digital marketing strategy.
Don’t Be (Pod) Cast Aside
The podcast boom continues unabated — and it’s grown from a strictly amateur platform to a sophisticated content marketing medium. B2B marketers who are creating any kind of audio content should consider podcasting as a channel to earn attention, deeply engage an audience, and ultimately drive measurable business results.
Ready to produce your own podcast? Check out our webinar on the 4 P’s of Podcasting.
- Reuters Institute Digital News Report 2019
- The Podcast Consumer 2019
- Podcast Trends Report 2018
- Nielsen Marketers Guide to Podcasting
- IAB Podcast Ad Revenue Study for 2019
The post B2B Podcasting: 20 Stats that Make the Marketing Case appeared first on Online Marketing Blog – TopRank®.
Thank you for reading.
This may be of some interest.
If spending all your time aimlessly scrolling through TikTok isn’t enough, you might soon be spending all your money on it too.
The viral video app confirmed it’s currently testing a new feature that allows some users to add e-commerce links to their content, TechCrunch reports. That also means creators may soon be able to earn some extra cash.
Fabian Bern, founder of Chinese Startup Uplab, posted a tweet on Thursday demonstrating how the feature works. In the video, right underneath the cute little puppy running freely in a panda costume, you can see a link for “Pandaloon Costumes.” A tap brings the user to the creator’s Amazon Page, where they can scroll through and purchase an outfit for their own pup. Read more…
Thank you for reading.
This may be of some interest.
As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?”
It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t — it’s a little more complicated than that. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook.
What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. So while webinars aren’t dead, that doesn’t mean marketers should continue running the same, tired playbook.
Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “How to Produce Webinars Your Sales Reps and Prospects Will Love.”
Make sure you’re following these steps to create an effective webinar that works in 2018.
Webinars Drive Sales
According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. Why?
- They are highly engaging. According to GoToWebinar, the average webinar attendee viewing time is 61 minutes.
- They work across the entire customer journey. From thought-leadership panel discussions to weekly live demos, webinars are a dynamic and effective way to move prospects down the funnel from awareness to closed deal and beyond.
- They generate high-quality leads for Sales. Webinars come with a ton of information about your prospects you can use to identify high-quality, sales-ready leads. With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach.
How to Make a Webinar in 2018
Convinced that webinars are still a relevant acquisition strategy in 2018? Follow these steps to create an effective webinar.
1. Leverage Your Sales Team for Content Topic Ideas
When it comes to building a successful webinar strategy, it comes down to sales and marketing alignment. If the marketing team is creating content that isn’t helping their sales conversations, it won’t be a successful effort for driving high-quality leads to sales.
Luckily, you have experts at your disposal for coming up with content ideas that will actually compliment and aid the sales conversation: the reps themselves.
Instead of guessing what your sales team might want a webinar to be focused on, ask them. Get reps’ buy-in for a webinar before you plan it. Set up a meeting to discover new content ideas and to find out what pain points they need to help solve. This will go a long way for ensuring sales’ follow up with registrants is seamless once the webinar is over.
2. Nail Your Promotion Strategy
Once you’ve come up with relevant content topics for your webinar, its your job as marketers to get that webinar in front of as many eyes as possible. With webinars, it’s not just about generating initial excitement; you have to build excitement and encourage engagement once the webinar goes live. Here are a few tips for doing both:
- Try your hand at Co-marketing. One of the best ways to get new expertise, generate interest for a piece of content, and expand the reach of a campaign is to run a co-marketing webinar. Instead of running a webinar with speakers internally, try working with another company that’s going after a similar buyer persona and bring their expertise into the conversation. Doing so creates more interesting content and gives you the opportunity to get your webinar in front of another company’s established audience.
- Create automated email reminders under each sales rep’s name that will be sent to prospects who have been invited but not yet registered.
- Create manual email templates reps can send in their one-on-one communication with prospects.
- Set up an automated email to notify reps when one of their prospects has registered for your webinar. This will help them engage and close those prospects done the road.
- Once you’ve gotten registrants, that doesn’t mean they’ll show up. After all, if you promote a webinar 1-2 weeks in advance, a portion of your registrants are likely to forget when the live date comes around. Remember to send out reminder emails the day before and day-of the live event so ensure a high live attendance rate.
3. Don’t Just Stick to a PowerPoint and Talking Head
The format of slides with a person speaking on screen has been done time after time. Don’t feel the need to stick to the script — literally. Instead, think about ways to mix up how the information in your webinar is presented:
- At HubSpot, we’ve found unscripted, discussion-style webinars to be quite effective at engaging our audience. In many of our live events, we’ve foregone the slides completely and instead brought two speakers together and had a host ask live questions on air. It’s effective for both encouraging Twitter participation via a hashtag and keeping the content conversational, but informative.
- Try building a webinar around your prospects’ questions. Send a call for questions to be answered live on-air. This will help build engagement and excitement for what’s to come. Hopefully, the people asking questions will be more likely to show up day-of too.
- You can also use a landing page, like this, that includes a voting feature for people to upvote they’re top questions. This will also help your prioritize the material your audience is most interested in.
4. Deliver Necessary Information to Sales
A huge part of the pre and post-webinar process is making sure the right information gets delivered to sales. That’s why GoToWebinar and HubSpot recommend creating one webinar hub that’s easily accessible by sales with the following information:
- On-demand recordings of all webinars.
- A calendar with past and future webinars.
- Documentation that details the webinars goals, title, target persona, funnel stage, key points, speakers and logistics.
- Promotional and follow-up emails.
- Collection of graphic and text CTAs sales reps can drop into their communications.
- Mechanism to collect suggestions from sales reps for new topic suggestions and general feedback.
Once the webinar is done, however, it’s time to make sure the sales reps are ready to close those leads. Send a follow up email to your reps and include the following information:
- Leads who registered
- Leads who attended
- Leads who registered but didn’t attend
- Leads who never registered
- New SQL leads from post-webinar lead scores
- Any other relevant webinar data
- Send email templates sales can use to send to leads based on their webinar behavior. Include other relevant content they can use to continue to nurture leads in the coming weeks.
Putting the extra effort in will go a long way toward making sure the webinar is a success from both a sales and marketing standpoint.
It’s All About Alignment
Webinars as a marketing tool aren’t dead. But they’re also not just an effective marketing tool; they’re also effective sales tools – but only if your sales team has the information, content, and tools to use them to move prospects down the funnel and close deals.
However, creating the kind of alignment you need to make this all a success isn’t easy. That’s why HubSpot and GotoWebinar created this ultimate guide for creating a successful webinar in 2018 and included a checklist to guide you through pre, ongoing, and post webinar communications.
Thank you for reading.
This may be of some interest.
“Really? We’re talking about QR codes?”
Fair reaction. For several years now, QR codes have been at the center of the popular “___ is dead” trope we marketers love to argue when talking technology. We’ve even debated it ourselves on this blog.
But if there’s one thing the QR code debate shows you, it’s that there sure isn’t a consensus — the efficacy of QR codes still hotly contested.
Nonetheless, there’s no denying the popularity and convenience of the QR code. Keep reading to learn how to create your own QR code, and how you can encourage your customers to scan them when they come across your content.
What Is a QR Code?
QR codes, short for “quick response” codes, are square-shaped black-and-white symbols that people can scan using a smartphone to learn more about a product.
These encrypted squares can hold links, coupons, event details, and other information that users might want to take with them for referring to later.
QR codes usually look something like this:
Although not every QR code is shaped like a perfect square, they’re most often found looking like the image above — with varying patterns displayed inside. You’ll often find them on direct mail, signage, billboards, and even commercials where you can quickly scan the code on the screen using your phone.
QR Codes vs. Barcodes
Does the rise of QR codes mean traditional barcodes are a thing of the past? Of course not. Traditional barcodes are still a common way for businesses to identify consumer packaged goods (CPGs) and manage their product inventory.
However, there are a number of differences between barcodes and QR codes — both in their uses and their characteristics. Here are three important differences:
QR Codes Are Shaped Differently
Barcodes are typically rectangular in shape, requiring scanning devices to read the barcode’s data horizontally. QR codes are often square-shaped, displaying their data vertically or horizontally.
QR Codes Hold More Data
Due to a QR code’s square shape, it can hold much more data than a barcode. In fact, QR codes can hold hundreds of times more encrypted characters than a barcode.
QR Codes Hold Different Data
QR codes are often used differently than barcodes. Barcodes hold key product information at the point of sale, such as the price and name of the manufacturer. QR codes offer more passive and intangible information, such as location data and URLs to promotions and product landing pages.
How Do QR Codes Work?
Originally designed in Japan for the automotive industry, marketers adopted the barcodes because of their large storage capacity and ability to translate additional information to consumers beyond what creative and/or packaging could convey.
If a consumer sees a QR code somewhere, they can take out their mobile device, download a free QR code scanning app, and “scan” the barcode to gain access to additional information, like so:
So if you wanted to create, say, a bus stop advertisement promoting your podcast, you could display a QR code on that printed ad that brings people right to your iTunes page when they scan it with their phones. Pretty simple, right?
How to Make a QR Code
The QR code creation process is pretty straightforward. Here’s how to get started.
Step 1: Select a QR code generator.
There are tons of QR code generators out there. The best ones give you many options for using your QR code, and compatibility with most mobile QR code reader apps.
Best QR Code Generators
- Free QR Code Generator by Shopify
- QR Stuff
- QR Code Monkey
- Create QR Code by Google App Engine
Other things to look for when choosing a QR code generator are whether you can track and analyze performance, and if it allows you to design a code that’s unique to your brand.
Some QR codes, for example, display logos and other icons within the code that immediately tell people what information they’ll get from scanning it.
Step 2: Choose the type of content you’re promoting.
Let’s select one of the QR code generators above and do a walk-through together. I’ll select qr-code-generator.com, one of the eight preferred QR code generators above.
First, select what type of content you want your QR code to show the person after they scan it. You can choose from one of 10 types, as shown in the screenshot below. For our purposes, we’ll promote a URL that directs users to our podcast.
Step 3: Enter your data in the form that appears.
Once you select the type of content you’re promoting with this QR code, a field or form will appear where you can enter the information that corresponds with your campaign.
If you want your QR code to save contact information, for example, you’ll see a set of fields where you can enter your email address, subject line, and associated message.
To save a link to our podcast, we’ll simply enter the URL in the field that appears, like so:
Step 4: Consider downloading a dynamic QR code.
See the option below for “dynamic”? One significant pitfall to making a QR code is that you can’t edit the data it contains once you print it. But with dynamic QR codes, you can edit this data.
With a free membership to QR code generators like qr-code-generator.com, you can print a dynamic QR code, scan it, and pull up an editable form where you can modify the data your visitors will receive when they scan the QR code themselves.
Step 5. Customize it.
The fun part of creating QR codes is customizing the design of the codes to your brand. Want your code to look like your logo? Go for it. Want it to reflect your website’s design scheme? No problem.
Using qr-code-generator.com, we can customize our QR code by clicking the button to the top-right, as shown in the screenshot below. Keep in mind not every QR code maker offers this design option — depending on the QR code you’re looking to generate, you might find some tools limited in their functionality.
Of course, you can customize your QR code further — adjusting the colors, adding a logo, creating social options, and more.
Keep in mind, however, that some customizations can make it more difficult for QR code scanning apps to properly read the code. It’s a good idea to generate two versions of your QR code — one plain version and another with your preferred design.
Step 6: Test the QR code to make sure it scans.
Because a customized QR code can make it difficult for some mobile apps to “read,” don’t forget to check to see if the QR code reads correctly, and be sure to try more than just one reader. A good place to start is the free tool Google Goggles, which takes a picture and then tells you what link or item it “reads to.”
Another great free tool is QR Code Reader, which automatically takes you to whatever it “reads.” Apple’s Passbook also offers a built-in QR code reader on iOS 7, so you should test to make sure your code is readable there, as well.
Step 7: Share and distribute the QR code.
A QR code won’t be able to do its job unless its seen. So make sure you come up with a distribution plan for sharing the code. This could include displaying it on social media, in print ads, on clothing, or in physical locations where people will pick up there phones to scan it.
Along with sharing the code, you might also want to include text instructions in your various promotions that show less tech-savvy people how to scan it. This way there’s no friction if people want to scan the code but don’t know how to.
Scroll down for more tips on properly displaying a QR code.
Step 8: Track and analyze performance.
Just like any marketing campaign, you should follow up on any collateral or campaigns using QR codes to see whether they’re actually working. How much traffic comes from each specific code? Are people scanning your code but not redeeming their offer once they get to the landing page? Or are they not even compelled enough to scan your QR code?
Knowing this will help you troubleshoot and adjust your poorly performing QR codes to more closely mirror those that work well. I recommend you include a UTM tracking code on your URL so you can better measure performance — this is particularly important if you use closed-loop marketing analytics, and are used to more in-depth reporting on your campaigns.
How to Use QR Codes (And How Not to)
Now that you see how simple the QR code creation process can be, let’s talk about some best practices that’ll help increase the likelihood your QR code actually gets used.
Put QR codes in places where scanning is easy, and there’s enough time for the consumer to actually scan the code. While you may often see QR codes on billboards and TV commercials, they’re not exactly the most user-friendly locations. Think of places and mediums where consumers have the time to scan the code, and, ideally, a Wi-Fi connection as well.
Optimize the QR’s destination page for mobile devices.
Mobile-optimize the page to which you’re sending people. Consumers will be on their phone when scanning the QR code, so they should be brought to a page with a positive mobile experience.
Include a CTA that prompts people to scan your QR code.
Offer a call-to-action (CTA) with the code — that is to say, tell people what they’re supposed to do when they see the code, and what they’ll receive if they do it. Not everyone knows exactly what a QR code is, and those that do won’t be motivated to scan it unless they’re sure there’s something worthwhile on the other side.
Don’t limit your QR code to one mobile scanner.
Don’t require a special QR code scanner. Your QR code should be app-agnostic so anyone can scan your code with any reader. A lower barrier to entry makes success more likely for you and the user.
Use your QR code to make someone’s life easier.
Don’t use a QR code just for the sake of using one. For instance, it’s common for marketers to think, “How can I bridge the offline experience with the online experience? Uhhh … QR code!” That’s not wrong … but it’s not always right, either.
If you have content that makes sense to deliver to a mobile user, and you have an appropriate channel to do it (see use #1 at the beginning of this section), it’s more likely your QR code will drive results. For example, in South Korea, grocery store chain Tesco drove tremendous national business growth by using QR codes in subway stations (I guess they have mobile service in their subway stations) to let riders order their groceries while they wait. It’s a great example of using QR codes for the right end-goal, at the right place and time.
If after reading this you’re not convinced QR codes are the right move — or you just want some additional ways you can connect the offline world to the online world — consider also adding a short, memorable URL people can type in easily on their mobile phones in your creative.
The future of QR codes could also mean an evolution — augmented reality apps certainly stem from the same concept, after all. Consider the AR News App, which lets readers augment a newspaper story into a child-friendly article by downloading an app and hovering over stories with a special marker (sounds pretty close to a QR scanner, doesn’t it?).
It may be that QR codes aren’t quite dead, but just the first step in a long evolution.
Thank you for reading.
This may be of some interest.
Posted by Kirsten_Barkved
Show of hands if the following scenario has ever happened to you:
You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to being diagnosed with carpal tunnel. The energy in the room is contagious and everyone leaves the conference with the promise of new strategies, connections, and ideas that have the possibility to transform the way you think about business.
At least, that’s the dream. The reality? Once the conference is over, you’re back to the grind, no longer surrounded by that vibrant “we can do anything” energy that had you so inspired and hyped just days before. The buzz is now a dull hum. Your notebook is full of scribbles that you can no longer decipher, and you have a daunting to-do list to catch up on while you nurse a sugar hangover from eating three-days worth of donuts.
You’ve lost the fire. The conference motivation is gone. You, my friend, have the post-conference scaries.
With MozCon fast approaching, the excitement is building. But so is the anxiety: you know there’s going to be a ton of insightful talks and takeaways to write home about — how do you keep all that goodness going after MozCon?
We’ve all been there! And we want to make sure you’re set up for success. So myself and our Subject Matter Experts whipped up an extensive and effective guide to ensure you can put all the goodness you’ve absorbed at MozCon to work straight away. Read on to see what Britney Muller, Rob Bucci, Cyrus Shepard, Dr. Pete, and Miriam Ellis have to offer!
Before you head to MozCon, though, make sure you do these things first
We know this isn’t your first rodeo. But on the off chance that it is, or if you need a reminder before you set foot in MozCon, make like the Boy Scouts of America: Be prepared.
Because I’m a keener (remind me to tell you about the time I waited for 24 hours to be first in line for The Fellowship of the Ring movie) with a tendency to overprepare (remind me also to tell you about my first day of school where I packed all my favorite Nancy Drews, my best pencil crayons, a raincoat, and a pair of extra socks), I spend quite a chunk of time ensuring I have everything I need before an event.
You don’t need to be as prepared as my eight-year-old self, but here’s a brief checklist of things to do before you pack your bags and set sail for MozCon:
- Study the agenda — You’ve likely already glanced at who’s speaking. Take another skim to get an idea of who is speaking and what topics will fulfill an educational gap. Even if a topic isn’t related to your area of work, it’s still worthwhile to listen — who knows what you’ll uncover.
- Set goals for what you’d like to learn — Whatever your game plan looks like, flesh it out to flesh out. Show up ready to learn.
- Prepare your note-taking tools — There is no such thing as too many pens, not at a conference like MozCon. You’ll be taking a ton of notes, so prepare your note-taking tools, whatever they may be — charge your laptop or tablets, pack a spare notebook and some well-inked pens, or practice your telepathy if you plan on sending takeaways to your team via your mind.
- Subscribe to the Moz blog — We have oodles of content for you to sink your teeth into and there’s something for everyone, from basic SEO to local search to the nitty-gritty technical. Plus, we’ll be doing conference recaps after each day, so even if you couldn’t make it this year, you’ll get all the juicy details straight to your inbox when you subscribe.
- Make connections — There is ample opportunity at MozCon to network and meet new people but it never hurts to get a lay of the digital land before you step foot in Seattle. Follow the hashtag #mozcon on Twitter to stay up to date with MozCon goers and ask important questions of our speakers, like this:
— STAT Search Analytics (@getSTAT) July 9, 2018
You can also join the Facebook group to find out when people are arriving and pop in on conversations to get your name and face out there. If you know of people you want to reconnect that will be attending, now is a good idea to reach out and reconnect. Set up a time to chat over a coffee or maybe make plans to sit together at our Birds of Feather table.
At the conference
It’s Day One of MozCon and you’ve successfully found the coffee. Now what?
Attend every session…
And we mean every. Single. Session.
The great thing about MozCon is that it’s a single track session, so you don’t have to pick one talk over another. That also means, though, that the temptation can be high for skipping one or two.
“It may be tempting to sleep in on a morning session, but so much magic happens when you aren’t there. You never know what nuggets of insight you’ll miss.” — Cyrus Shepard
“I often find I have some of my best ideas at conferences, even if they’re not related to anything the speaker is talking about. Capture those ideas, too, and add them to your action plan.” — Dr. Pete
…But don’t be afraid to mingle in-between sessions
“Take breaks if you feel like it and spend some time meeting people out in the lobby. New MozCon friends can help hold each other accountable after the conference. I’ve met some of my closest industry friends in the lobby of conferences during a session — hi, Cyrus!” — Britney Muller
Remember what you learn
There’s a lot of information to digest and chances are that your hurried note-taking isn’t going to make a ton of sense once the MozCon high is over. To make deciphering your notes easier once you’re back at the office, add three key takeaways or any follow up you want to do on the topic after each session.
You can also create a page dedicated to takeaways that you think are worthy. While I’m definitely taking notes during each session, I reserve a separate page for any ideas, theories, or strategies that I think are valuable to explore.
Make sure you’re keeping your goals in mind, too. If you had planned on learning new things at MozCon, keep your ears open for any topics that piqued your interest.
“Write down at least one topic that grabbed your interest but that you felt could be studied further and commit to doing that study at your business and publishing your findings. Don’t forget to ping the original presenter when you do, letting them know their talk inspired your further investigation.” — Miriam Ellis
“At the end of each conference day, I also like to schedule emails to myself (a few weeks out) as reminders to attempt the things I learned about that day.” — Britney Muller
Keep tabs on live tweeters
MozCon has some pretty prolific live tweeters that know just how to distill all the right takeaways into 280 characters (which, IMO, is quite a feat). Some of our past MozCon live-tweeters have included:
You can also keep up with the conference goers by following the conference hashtag, #mozcon.
“Also, follow Cyrus Shepard on Twitter and do everything he says!” — Britney Muller
Take note of any free templates, tools, or spreadsheets
Much like parents who want nothing but the best from you (and also to sometimes show off your life successes on the family fridge), the speakers want you to excel in life after MozCon. Which is why you’re bound to find a plethora of downloadable templates and spreadsheets during their talk. Take note of any that you’d like to try back at the office. Make sure to also follow the speakers on Twitter for any updates or insider tips on how to make the most of their new resources.
— Dana DiTomaso (@danaditomaso) July 11, 2018
Download the talks
I’m sure you already know, but on the off chance you didn’t know, you’ll be able to download all the speaker’s slide decks once their talks are over. So if there was something you missed, wanted to share with the team at home base, or needed clarification on, you can do so with one click of a button once they’re available.
After the conference
Write about it
I know the last thing you want to do right after three days of learning and writing is to go and do more writing. But Future You will be so happy that Past You did this one thing.
The second you’re done MozCon-ing, write everything down. Get it all out of your brain and onto paper. Because otherwise, you’ll forget why you underlined a word or phrase three times or the cool new project ideas you had while chatting at dinner. You won’t mean to, obviously. It’s just one of those unfortunate facts of life. Kind of like drifting off to sleep with a really great idea for a band name — you’ll tuck it away in a pocket of your brain, certain you won’t forget about it in the morning. But you will. And the world will never know of They Might Be Little Pigeons.
So, write everything down the second you can.
“I’m one of those people who takes notes like, “Cheese fritters + SEO = YES!” and am very excited about it and have no idea what it meant a week later. So: Re-copy your notes or write a summary, ASAP, while it’s still fresh in your mind— even if it’s on the flight home.” — Dr. Pete
Schedule thinking time
The first week back at the office, block out some time in your calendar to percolate over what you learned at MozCon. I can’t stress this one enough: When we get back into the real world, we dive right into our list of to-dos, at home and at work. And the longer we delay the thinking and brainstorming process, the bigger the chance we’ll lose motivation or get bogged down by more projects.
Carve out some thinking time for yourself in your calendar the second you’re back at your desk to ask yourself some questions:
- What really stood out for me?
- What do I want to apply right away?
- What is going to be effective short term vs. long term?
I like to ideate to-do lists from these questions — maybe that’s a follow-up email with the speaker or a task to read further resources from their talk. Or maybe it’s to set up a meeting with my team to try out a new strategy. The point is: if I take this time now to marinate, the better chance I have of helping out future me — and future me really appreciates that.
“It’s so easy to go from hundreds of ideas to doing nothing concrete, and as soon as you return to your desk, you’re going to be buried in emails and requests. Commit to something actionable before you open up your inbox.” — Dr. Pete
Review your action items
Now that you’ve done your big thinking, it’s time to turn those takeaways and actions items into, well, action.
Think back to the goals you outlined before you set foot inside MozCon — did you meet any of them? How well did the topics address your questions? And how will you apply your action items? When I’m looking over my notes for any new ideas we can execute on, I like to make a table with two columns: 1) Things that we don’t do but could and 2) Things we’re currently doing but could be doing better.
Got a lot of action items and feel a tad overwhelmed? Just remember: If you apply just one action item a week, even if it’s small, that’s still fifty small changes you’ve made in one year. And they can all add up to one big change.
You’ll want to prioritize them like so:
- Strategic initiatives to implement right away
- Processes you can improve
- Areas for future learning
“A week after the conference, review your “action items” — either by yourself or with your team. Prepare a presentation for the top things you learned and share with any team members that didn’t attend.” — Cyrus Shepard
“Pin yourself down to three specific to-dos for the month after the conference.” — Dr. Pete
Remember that anything in life worth having (relationships, bangs, product launches, puzzles) requires more than just an idea — it takes time and work. Rather than let all that enthusiasm you had at MozCon fade away, keep the momentum going by reading and learning new things. A good place to start is by subscribing to daily industry reads that can fuel your inspiration. Here is just a sampling to get you started:
“Having a go-to list of daily industry reads is a really good way to keep the sense of inspiration up.” — Rob Bucci
Use your connections
What good was all that networking if you don’t put it to use — especially if, like me, you’re a Level-12 Introvert?
Make sure all those hard-earned connections don’t go to waste. Chances are, if you saw them at MozCon, you’ll be seeing them at the same tracks and conferences, so it’d be good to set some sort of foundation
All it takes is a LinkedIn message or an email. And they’ll appreciate you following up — bonus points if you make it personal. I’ve made several follow up emails after conferences and almost all blossomed into successful working relationships thanks in large part to emails that began as though we were continuing the conversation we had at MozCon. It doesn’t have to be the same as “Hi, how’s your dog, is she still afraid of traffic cones?,” but a nice “Hi, how is life after MozCon — are you settling back into the 9-5, yet?” goes a long way.
“It’s great to collect business cards, but it’s better to form life-long relationships. If you haven’t connected with those you met at MozCon, now is the time to do so. At a minimum, email everyone you enjoyed meeting with and let them know that you can be a resource for them.” — Cyrus Shepard
MozCon only comes once a year — like International Pancake Day or 7-11’s Free Slurpee Day — so make sure you’re prepared so you can keep that MozCon fire burning all year round.
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Thank you for reading.
This may be of some interest.
Social media can be a fun and informative way to stay up-to-date with friends, co-workers, celebrities, and politicians. But it’s important to remember that the photos and videos you share aren’t always accessible to everyone.
Over the years, teams working for platforms like Facebook, Instagram, and Twitter have taken steps to help make the sites more inclusive for people with disabilities. Facial recognition technology has been introduced, alt-text tools that work with screen readers have been added, and custom alternative text features allow users to describe their photos in greater detail. Progress has undoubtedly been made, but there’s still a long way to go before the apps reach full accessibility. Read more…
Thank you for reading.
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