This may be of some interest.
While webinars might sound old school, most B2B marketers still say that they are the most effective form of content marketing for their companies.
While a jam-packed webinar is a beautiful thing, you know what’s better than filling your funnel with webinar leads? Converting those leads into customers.
The key to turning webinar leads into sales is giving your prospects a clear path forward. Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step.
According to research from InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate high-quality leads. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory. Here are nine simple ways to convert more webinar leads into sales.
How to Host Webinars That Convert
1. Pick a topic that’s relevant to your industry.
Is there a problem point, trend, or other topic that people in your industry are particularly buzzing about or reaching out to you for guidance on? If so, this could be a great topic that drives in webinar signups, attendees, and possibly conversions.
If your business offers solutions or services related to the topic or pain point discussed in the webinar, that’s even better. This will give you a platform where you can inform the audience about the topic, demonstrate your expertise in it, and then promote the product or service that corresponds in it. People who feel that your brand is knowledgeable about a certain pain point might trust that you’ve created a great solution that can help them/
2. Consider letting a thought leader or credible customer host.
By having a thought leader host, you can also demonstrate knowledge, expertise, and credibility in your industry. If people follow the thought leader, promoting the webinar and noting that this person is a host might also drive sign ups and attendees.
If you have a customer with a large amount of credibility in your industry who can talk about strategies they’ve used related to a certain topic while possibly intertwining mentions of your product in the webinar, this is a definite bonus. This way, listeners are getting the knowledge and advice that they’re craving, but they’re also getting a trustworthy endorsement of your product directly from someone who’s used it.
3. Make the webinar interactive.
As you and your host plan the webinar, come up with ways to make it interactive for the customer. Interactivity adds to the experience and can also be valuable to the listener.
For example, if your webinar system allows listeners to submit comments, consider including points in your webinar where you ask the listeners to reply with their strategies. Then read and discuss the best ones. You could also allow time at the end where webinar listeners could ask questions and the host could answer two or three of the best ones.
If your webinar system doesn’t allow questions, you could include this as a piece of the promotion. For example, if you post a link to the webinar signup page on your social channels, ask those interested to comment on your promotional post with a question for the host. Then similarly ask the best ones and give a shout out to the person who asked the question.
Another way you can get more interactive is by polling the audience, if that feature is available on your webinar system. This, again, makes the experience more interactive and entertaining for your audiences. But, additionally, they can view and learn from the results of other peers watching the webinar.
All in all, an interactive experience will create value and potentially please the prospect into signing up for more webinars or even investing in your product.
9 Easy Ways to Convert Webinar Leads into Sales
1. Poll your audience to see who’s ready to buy.
At GoToWebinar, we always use multiple polls during our webinars. They grab attendees’ attention and prompt them to take part in the action. Poll responses provide handy insights you can use to segment your audience by need, interest level, industry, and more, too.
Polling your attendees during the webinar will also help you find out if they’re interested in learning more about your company or talking to a sales representative. Bear in mind, this technique is not suited for top-of-the-funnel webinars that are unrelated to your product. You don’t want to hit attendees with a “buy now” message when they are still in the discovery phase.
Additionally, polling your attendees during the webinar — rather than polling them in a post-webinar email — will yield a much higher response rate. If attendees respond in the affirmative, pass them to your sales team for follow-up.
If you get a lot of positive poll responses, take time at the end of your webinar to demo your product or show your attendees how they can purchase it. Those who aren’t interested can hop off and those who are interested will appreciate the extra info.
2. Send a post-webinar survey.
Sending attendees a quick survey right after the webinar is a great way to see if your content resonated with them, capture additional attendee insights, and gauge attendee interest in your product.
If you didn’t ask them these questions during the webinar, ask them who’s ready to take the next step in a post-webinar survey. You can also use survey responses to segment your webinar attendees and tailor your follow up marketing messages.
3. Involve your sales team in the webinar.
Collaboration between marketing and sales sounds like a no-brainer, but it’s easy to overlook. To involve the sales team in your webinars, make sure they know what webinars are on the calendar and what topic they’ll cover. This will help the sales team prepare more thorough follow-up communication with webinar leads and keep your marketing efforts aligned with your company’s sales goals.
At GoToWebinar, we recommend going a step further and having sales reps join the webinar. They can even help run the webinar, fielding and answering attendee questions.
By taking part in the webinar, sales reps will get familiar with the topic. They’ll also notice that most attendees are engaged, which will make them all the more motivated to follow-up. This sets the groundwork to seamlessly pass the top webinar leads from marketing to sales.
4. Follow up within 24 hours.
While it’s still fresh in their minds, send out your first email follow-up to webinar attendees and no-shows within 24 hours of the webinar. Your audience expects to receive the webinar recording and presentation slides, regardless if they showed up or not.
Prospects also love when companies include a link to a follow-up blog post that summarizes the webinar content and answers some of the top attendee questions. Sure, it takes extra planning and a quick turnaround to do this, but you’re fostering a relationship with these prospects — this type of targeted content is key to converting your audience down the line.
5. Identify hot, warm, and cold leads.
You don’t have to use all three lead categories, but at the very least, divide your leads into hot leads that are ready for sales and ones that need to be nurtured.
We’ve already discussed two ways to identify hot leads — using a poll or survey — but you also have access to a lot of other data that can help you pinpoint where leads are in their buyer’s journey.
Look at data like:
- Registration responses: go beyond only asking for name and email on your webinar registration form. Ask more probing questions that will help segment and personalize your marketing.
- Attendee interest rating: if you’re using a solution like GoToWebinar or Zoom Video Webinar, you will have webinar reports that display your attendees’ engagement level over the course of the webinar.
- Previous marketing engagement: this includes web behavior, content downloads, and prior webinar activity.
6. Send personalized follow-ups to hot leads.
Passing on your sales-ready webinar leads with specific instructions for how to follow up will increase the odds your sales team will close these prospects. You could also go a step further and provide your sales reps with a customizable email template. The easier you make their job, the more likely they’ll hit it out of the park.
This follow-up messaging should relate to the webinar content, provide value, and offer help. It’s also effective to personalize these messages as much as possible based on what you know about each prospect.
7. Nurture warm and cold leads.
Even if some of your webinar leads aren’t ready to buy today, you don’t want to waste the opportunity of closing them when they do become ready to buy. Putting warm and cold webinar leads into your existing nurture tracks based on your usual segmentation will boost the chances that they’ll contact your company when they’re thinking about purchasing your solution.
Alternatively, you can create a webinar-specific nurturing track for these leads, if you have the resources. As you develop your nurturing content, think about what stage of the buying cycle the various segments of your attendees are in and identify other key content assets you can offer in your nurturing stream that build on your webinar content.
The length of the nurturing stream will depend on your sales cycle, but four to six weeks is a good place to start.
8. Retarget your webinar leads.
Creating retargeting campaigns for your webinar leads will keep your brand top of mind. Again, you can segment these audiences based off their responses, interest level, and previous marketing engagement, but the point is to keep your leads warm and move them through each stage of the journey.
Remember, retargeting ads should complement your other marketing tactics. You don’t want to email webinar leads with a discount offer and retarget them with an awareness ad at the same time.
9. Always empower leads to take action.
It’s always better to make it easy for your prospects to take the next step in their buyer’s journey. Even if your leads aren’t quite ready to become customers, give them the ability to keep learning with additional resources and ways to engage. Whether it’s during the webinar or in your follow-up emails, including a clear call to action and highlighting its benefit will entice your audience to take the next step with your business.
Webinar leads are some of your best leads.
A recent GoToWebinar study on content engagement revealed that people are willing to spend more time with a webinar than any other type of content. These are some of your most engaged leads, so make sure you have a plan to convert them. If you’re not ready for all these tactics, just start with a couple and you could see your webinar conversions gradually take off.
Editor’s Note: This blog post was originally published in November 2017 but was updated in November 2019 for comprehensiveness.
Thank you for reading.
In a nutshell, what is Memester?
Memester is a social media marketing tool that creates and syndicate viral videos that brings you higher reach, explosion in engagement and more sales. It’s a desktop app that lets you grow your audience and visitors. It will make viral automation easy for you. So, just make your videos go viral easily as the success is not in making videos but getting people to watch them.
Who is Memester for?
There is no point in making videos if people are not watching them. All you time and efforts are wasted if your targeted audience is not watching. But with Memester you can overcome this problem. It’s like owning 4 apps in one that will make your videos viral in just few clicks.
Some of the people who can benefit from Memester are –
- Video Marketers
- Social Marketers
- Ecom Sellers
- Website Owners
Few things I love about Memester:
1) With Memester, you can pull in new visitors by the hordes using the ‘watchbait’ technique used by the top e-com & content marketing sites.
2) You can generate a crazy number of clicks to your offers, and massively boost your social media presence at the same time.
3) With Memester, you get full reporting and control of how your content is working. So, just monitor your content and see their performance.
4) You can turn portions or segments of videos into viral videos easily. Memester doesn’t limit to using the whole video to create viral content. Just select the part of video you want and create the content with that part only.
5) With Memester, you can create MP4 or GIFs and distribute them in any way you want.
What will I get inside Memester?
Memester lets you create viral content across different social media platforms and get audience and viewers on complete autopilot. Here is a detailed look at what exactly Memester will do for you –
You can discover content or popular videos that you can turn into memes quickly and draw audiences. Just put in the keyword and find videos.
You can easily syndicate and schedule your post across different platforms. Just click and your finished meme will be posted.
You can see what’s working and what’s not working with your meme marketing. Get a bird’s eye view of how your traffic tactics are working.
Any drawback to Memester?
If you don’t want to be the person who gets left out every time while others are making fortunes, then Memester is for you. This product from Cyril will definitely ease out your video marketing campaigns. Once you start using Memester so long as you keep it you will get the desired results. Now if you are repelled by being popular then maybe you should reconsider Memester! Other than that just go for it without even batting your eyelid.
Final thoughts on Memester:
The fact of the matter is that it is not possible to get the right set of targeted traffic every time you make a video. Sooner or later you will lose motivation or just get plain tired of all the hard work. Cyril has factored in every possible element of video marketing with Memester. If you don’t want to waste your time doing manually what can be done on auto, then you must go ahead and buy Memester. After all every minute you save from menial work, can be spent in pursuit of happiness or productivity.
Have you tried filling out a contact form on a website? Boring, right?
I know. Everyone hates it.
Most of the viewers or customers are impatient when it comes to getting a reply. They want quick and interactive conversations nowadays. That is why most of the marketers lose customers because they’re still using this old method.
Today, what I’m about to show you will change everything.
We know for a fact that social media is the new revolution this days. Sadly, some websites did not take advantage of this, and they’re still using the old method of filling out a contact form. Well, that ends now.
This is the perfect software to help your customers to easily contact you through your social media accounts in just one click. Awesome, right?
Wanna know more? Let’s go read this review!
- WordPress Compatible- Essential WordPress Plugin for Every Single Blog and WordPress Site
- Integrate Social Media Accounts- Adds 20+ Social Ways for visitors and customers to reach you faster!
- Floating Box Feature- A dialog box will be displayed in the right corner of your website.
- ADDS 3 EXTRA Popup Types – to your contact button popup and show amazing colorful icons and HYBRID popup with built in contact form + social links.
- Add HTML Content to Popups / Optin Forms – Now you can add any kind of html content or optin form code to your popups and change call to action of your contact buttons too.
- Customize Color Scheme of Your Popup – Completely change the color scheme of your popup and make it match your site or stand out for more attention.
- Animated Browser TAB TITLE – for extra attention grabbing makes visitors come back to your site even if they have browsed away to another page.
Personalize Your Popup with Text & Your Picture / Brand Logo.
- Change Call to Action For Post/Page/Category to show a different call to action text based on what part of your site the visitor is on – amazing feature!
- AUTO POPUP with Notification Sound – Make your popup automatically OPEN after a few seconds so the visitor really sees it and also pops up with a little notification sound so its hard to ignore.
- 15+ Animations for Your Contact Button – Makes your contact button appear in style and fly onto your page so its hard to miss & makes your site look cool.
- Attention Grabbers + Loops – Now you can make your contact button grab more attention with 10 different types of looped animated attention grabbing effects.
How Does It Work?
You don’t need technical skills to use this. This is super easy. You can check this video as a walk-through:
- Will make your sites more appealing to customers/viewers
- User friendly
- Can be customized
- Responsive Technical Support
- For WordPress users only
- Need stable internet connection
- Need to contact support desk if you have questions
Still wanna use that old form for your customers/viewers? I know you can do more that. GET Your copy of WP Social Contact Here!
Email list. Why is it so important for marketers?
Building an email list is so important because not only does it help you to get a high conversion rate, but you can monetize it by pitching your new and existing products as well. In short, there is money in it.
But how do your build your email list? That’s the question you need to answer.
It is not that simple because most of your visitors may never sign-up unless you have some giveaways to draw them into putting their email addresses. Well today, you can totally forget that. I have the perfect solution for you.
If you have good contents, WP Lead Machine will help you turn your posts into PDFs and require your visitors to send it to their email address. Imagine if you have hundreds of blog posts turning them into lead magnets, awesome, right?
Wanna know more? Let’s go read this review!
Front End Version – FEATURES
– Add Unlimited Lead Magnets to Unlimited Posts.
– Automatically turn blog posts into PDF reports.
– Inline Optin Capture – right inside your blog post.
– 3 different styles of CTA options.
– Store all your leads inside your WP Site.
– No Autoresponder needed.
– Configure PDF appearance and settings.
– Email from name/address/content configurable.
– Auto apply to all pages or posts.
– Use the plugin on Unlimited WordPress Sites.
OTO1 PRO Version Features
– All the Features of the Front End Version PLUS…
– Add your logo and other settings to PDF.
– Add intro text and end text in PDF for call to action.
– CTA can be link or button or popup.
– Redirect user to any page after email capture.
– 10 different popup styles.
– Top 5 autoresponder integrations.
– Get daily/weekly/monthly reports for emails captured.
– Enable in 1-click across your entire site.
– Selectively disable for certain posts/pages.
How Does It Work?
All of us are looking for training materials when using a product. Don’t worry! Training and Demo videos are provided. You can always refer to the website or watch them right here:
- You don’t need to be a technical expert to use this software
- This is user friendly
- You can turn your old and new posts into lead magnets
- Responsive technical support
- You need to have fast internet connection
- In case you are confused in setting up, you need to contact the helpdesk to fix the problem
If building an email list is so important, do not hesitate anymore. With WP Lead Machine, you can now build your huge email list on complete autopilot. You are one click away in building one. GET Your copy of WP Leads Machine Here!
Are you spending too much on paid ads to build your email list?
I know what it means to not putting your time and money on that because we might not get real email addresses. Pretty common thing to do I know. Most of internet marketers feel like they need to create a website, paid ads, or landing page in order to get email leads.
Well… That ends today. Introducing Social Jacker!
This is a new tool that let you use powerful social media sites like Facebook to build your targeted email leads on complete autopilot.
Wanna know more? Let’s check it out!
Front End – FEATURES
+ Unlimited, Targeted, REAL Email Leads via Facebook
+ Run Upto 50 Campaigns – unlimited leads on each
+ Fully customizable styling – choose color, position on page, width, height, font, background, border etc
+ Deploy on your own website – on any number of pages you want (unlimited)
+ Create CLOAKED Campaigns – use Authority Sites to Get Your Email Leads
+ Jack any authority site & use that to build your list in 2 clicks.
+ Make Your FB Posts/Shares look just like the Original Site
+ Instant COPY PASTE and Deploy Your Campaign
+ Download HTML Code and upload anywhere to start your Campaign
+ Use our Powerful WordPress Plugin to Integrate Campaigns
+ Get Name, Email, Age, Gender, Picture of the Lead – Amazing Targeting Capabilities + Personalization
+ Send Leads to Your Facebook MESSENGER at any time (convert into real chats)
+ Instantly Send message to ANY of your Fanpages (and grab their email + user info when you do it)
+ Include “continue with facebook button” at any stage to collect REAL facebook email + other info
+ Fully AUTOMATED “answer bot” have the app answer visitor questions in real time for you
+ Define spintax enabled “replies” that reply to visitors intelligently based on keywords they enter
+ Define custom title, welcome message, bot name, thank you message, and default reply (spintax enabled)
+ Include any images you want anywhere in the app (in the title, welcome message, reply etc) either upload image, or enter any image url
+ Include any link you want anywhere in the app (in the title, welcome message, reply etc)
+ No Autoresponder needed, automatically stores all your leads and exports to CSV
OTO1 PRO Version Features
[+] Unlimited Campaigns for Unlimited Websites
[+] “Bot automated learning” – view the most common questions asked by visitors & define auto replies.
[+] “Request email back” behaviour for facebook button.
[+] Allows visitors to leave a message and expect an email back.
[+] Include any Youtube video you want anywhere in the title, welcome message, reply etc).
[+] Dashboard stats (see total optins, total impressions, daily optins, daily impressions)
[+] Allow export via various filters (for example allows exports of only men in 21+ age range)
[+] Campaign SPLIT TESTING – fully automated.
[+] Like and Share buttons integrated (so you can ask visitors to like or share any URL at any point)
[+] Auto Popup for 10x better lead capture and conversion
[+] Popup audio notification that alerts visitors and attracts them
[+] Play Custom Audio that directs visitors to take action or enter a contest etc.
[+] Auto Play intro videos and welcome videos.
[+] Full autoresponder integration (with Aweber, Getresponse, Mailit, Sendlane, Mailchimp)
[+] Full tracking stats for all campaigns (impressions, optins, optin rate, plus graph)
How Does it Work?
This is super easy to use even for newbies. Features are mostly automated. Let check some interesting articles and videos here:
- User friendly
- Get email leads on complete autopilot without website or landing page
- Responsive technical support
- Need fast internet connection
- Need to contact support if you encounter unknown issue
Building your email list is one click away. Social Jacker is only thing you need to pay. Earn and save more money. GET Your copy of Social Jacker Here!