This may be of some interest.
Advertising execs explain the significance of the commercials for the commercial.
To paraphrase the Gospel of John, in the beginning was the Commercial, and the Commercial was on the Super Bowl, and the Commercial was the Super Bowl.
Thank you for reading.
This may be of some interest.
Democracy is a marketing problem.
Health is a marketing problem.
Climate change is a marketing problem.
Growing your organization, spreading the word, doing work you’re proud of–these aren’t engineering problems or economics problems. They’re marketing problems.
That’s because humans make choices. If we live in a culture where people are free to choose, we’ve offered control over our future to others.
When humans make choices–that’s marketing. Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.
If you want to change things, it helps to understand how humans make choices. And if you’ve got a change in mind, I hope you’ll spend the time and effort it takes to get better at bringing your story to the people who need to hear it.
I’m thrilled that we’re launching the eighth edition of The Marketing Seminar today. My bestselling book This is Marketing (more than 250,000 copies sold worldwide in less than a year) is based on this workshop. Every time we run the seminar, it gets better and our participants find what they’re looking for. If you want to join the 8,000 people who have found a path forward, today’s the best day. Look for the purple circle to find a discount.
Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.
Thank you for reading.
This may be of some interest.
There’s a formula to SEO and as long as you follow it, you’ll get rankings.
So, what’s this formula?
Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks.
Sounds simple, right?
Well, the formula isn’t too complicated, but it does require hard work and patience.
Now what makes SEO challenging isn’t the formula, or the time, or the patience. It has more to do with how you beat people who have more money than you because, in theory, they can do more of everything, which should cause them to outrank you.
But you know what? I’m going to let you in on a little secret. I love SEO because it’s the one channel where you can beat big companies even if you can’t outspend them.
How? Well, let’s go over that.
Let’s first start with the two mental shifts you’ll have to make.
Mental shift #1: Speed is everything
What most people won’t tell you is big companies need to spend more to get the same results that you can for pennies on the dollar. They have way too many employees and layers in their organization to move fast and nimble.
In other words, everything moves slowly.
So, what do they do? They spend money in hopes that it makes them move faster. But the reality is, spending more doesn’t necessarily get them faster results.
If you want to beat them, the first thing you’ll have to do is focus on execution. If you can’t move fast, you won’t win.
This is your biggest advantage.
The reason I have gotten to where I am today is due to my execution speed. And now that we keep growing in size, things are moving slower.
For example, because my business has continually been growing, we now prioritize based on what makes us the most revenue and I bet you SEO isn’t as high on that priority list as it used to be. Not just for me, but for all companies my size and bigger.
You have to remember, we have multiple offices, hundreds of employees… we have to focus on what pays the bills.
So how do we compensate? We spend more money in hopes that it fixes it. Just like how I write less content these days, and I spend money on things like Ubersuggest and Backlinks in hopes that it helps.
But that won’t fix everything.
The point is, if you can move fast, it will give you a huge advantage.
Mental shift #2: Scrappiness beats money
Alright, let’s recap the formula to SEO…
Content + SEO friendly code + user experience + backlinks = rankings.
I know Google has over 200 ranking factors, but the formula above encompasses the majority of it.
Now you are probably thinking that if you want to write content or build links you have to spend money, but that isn’t necessarily the case.
With my previous marketing blog, Quick Sprout, I grew it by partnering with other writers.
I wasn’t as well known in the marketing world back then, but I hit up people like Brian Dean and co-authored guides like this one on link building with him.
That guide is over 20,000 words. And Brian did the majority of the work and for free.
I also did something similar with Ritika Puri and we created a guide on marketing psychology.
And every time I partnered with other writers and marketers to create these in-depth guides my traffic skyrocketed.
The first time I published one, my traffic went up by 117% in 2 months.
Now, that’s something that you can still do to this day to see great results.
Another way you can boost your SEO traffic is to get people to contribute content to your site for free.
I did this with the KISSmetrics blog before I acquired it. During its peak, it generated 1,260,681 unique visitors a month.
We grew the KISSmetrics traffic through one simple approach… we hit up tons of writers in our space and asked them to contribute articles.
At first, we had to pay a few because the blog wasn’t known and we barely had any visitors. But once we paid a handful of well-known writers who were guest contributors on competing sites, we now had a great foundation.
We still didn’t have much traffic, but having those writers publish content was enough to convince other writers to submit content for free.
It’s a simple approach that still works to this day.
There are many ways you can be scrappy, you just have to think outside the box. Don’t think you need tons of money to solve your marketing problems. Being scrappy in most cases is more effective.
Now that we’ve covered the two mental shifts you need to make, let’s focus on the 4 quick wins that will yield the biggest results in the least amount of time.
Yes, many of these “quick wins” are well known, but less than 1% of SEOs focus on them. I know this because I have an ad agency that works with large Fortune 100 companies… and it doesn’t stop there, most companies no matter what size they are, don’t focus on these quick wins.
Quick win #1: Land and expand
They say the more content you create the more traffic you will get.
Do you want to know what the big issue with this strategy is?
Writing more content doesn’t guarantee more traffic.
Content marketing has changed. Writing no longer guarantees you more traffic because there are over 1 billion blogs.
With people cranking out so much content on a daily basis, Google now has the choice of what content to rank and what not to rank.
Similar to me, your top 10 pages are going to make up a lot of your traffic… and probably more than me.
The top 10 pages on my site make up 29.23% of my traffic. That’s crazy considering I have 5,171 blog posts.
With your site, your top 10 pages will probably make up over 40% of your traffic as you probably don’t have as much content as me.
So instead of spending the majority of your time writing new content, why not get more traffic out of the content you have.
I call this the land and expand method. In other words, you already have pages that are getting search traffic and rank on Google, might as well adjust them so you can 2 or 3 times more search traffic to those pages.
Best of all, this method gets results within 1 month for most sites and within 2 months if your site doesn’t have as much authority.
If you want to leverage this technique, follow “step 2” in this article where I break down how to land and expand step by step.
Quick win #2: Optimize for revenue, not traffic
Your goal is to increase your search traffic, right?
Well, if you are reading this blog it is. 😉
But as you get more search traffic, what’s happened to your revenue?
Actually, let’s rephrase the question… as my traffic climbed, can you guess what happened to my revenue?
That traffic according to SEMrush is worth $1.2 million.
But here is the thing: as my search traffic grew by 123%, my revenue only grew by 12.5%… not a good deal.
Yes, you want to optimize your site for Google so you can rank higher. But what’s the point if it doesn’t increase your revenue?
You need to look at the pages on your site that are responsible for revenue generation activities and first optimize those so they rank higher on Google. You can do this by setting up goal tracking within Google Analytics.
Once you set up goal tracking, you’ll now know what pages to focus your attention on so that those extra visitors you in bring will turn into revenue. You can then take that extra revenue and reinvest it in your marketing initiatives.
Quick win #3: Optimize for clicks, not rankings
Question for you…
If everyone did a Google search and clicked on the second results instead of the first result, what do you think will happen?
Well, it would tell Google that people prefer the second listing and it would move that ranking to the number 1 spot.
To prove this theory, Rand Fishkin told all of his Twitter followers to search for the phrase “best grilled steak” and click on the 4th listing instead of the 1st.
And within 70 minutes the 4th listing jumped up to the top spot.
It was so effective that the listing Rand Fishkin told everyone to clicked on skyrocketed to the top of Google for the phrase “grilled steak”.
If you want to boost your rankings, it isn’t just about the content you are creating or the links you are building. If people don’t want to click on your listing, you’ll find that your rankings will continually tank.
And if people click on yours more than the competitors, then your rankings will skyrocket even if you don’t build as many links.
So how do you increase your click-through-rate?
Well you don’t want to tell your friends to click on your listing as that is a temporary effect and your rankings will only climb for a short period of time. You want to optimize your title tag and meta description to encourage people to click on your listings over the competition.
This will cause your rankings to climb slower, but they will stick once you reach the top.
I won’t bore you with the details in this article on optimizing click-through-rates as I have already blogged on it… just head over to this post and follow hack number 1. 😉
Quick win #4: Update your old content
Have you noticed over time that your rankings fluctuate? No matter how good you are at SEO and no matter how much money you have, there is no guarantee you’ll be at the top spot.
Do you want to know why your rankings drop?
Most people assume that it’s a penalty. But Google is very friendly (believe it or not), and their goal isn’t to penalize sites. Their goal is to rank the best sites at the top.
You know… the sites that users love the most.
Just think of it this way, if Google hypothetically penalized BMW for building backlinks and removed them from the index, what do you think would happen when people search for “BMW”?
People would be pissed that BMW isn’t showing up.
And they wouldn’t be pissed at BMW, they would be pissed at Google and they may not use Google again.
Google’s goal isn’t to penalize your site or be mean to you or tank your rankings. Their goal is simple… always put the site that is best for the end user at the top.
When your rankings tank, it’s typically because someone else created a page that provides a better experience for the term you were ranking for.
The way you fix this, maintain your rankings, and even climb higher is to continually update your old content.
If you have content that is old, outdated, or if your rankings drop, read this. It breaks down what to do step by step, and it will help you outrank your competition because I bet they aren’t updating their old content.
This is so effective I currently have 3 full-time people updating my old content.
You don’t have to get as crazy as me, but you should update your old content.
Money isn’t stopping you from beating your competition. The only thing standing in your way is you.
That’s ok though. We can fix that.
With a few mindset shifts and some quick wins, things are about to change.
I’ve never let my competition get in my way. I don’t care if they have more money than me or that they have been at this longer.
If I started my journey cleaning restrooms and picking up trash and eventually got here… you can too.
There is nothing really stopping you from winning.
So what do you think, are you ready to beat your competition?
The post How to Outrank Big Companies When You Have No SEO Budget appeared first on Neil Patel.
Thank you for reading.
Some of us might think that email marketing is an old fashion way. However, the fact still remains that it is one of the most effective ways on how to increase your sales.
As efficient as it is, some of us still do not know how we can make use of email campaigns. And the disappointing part, some of us still haven’t found out what were lacking. This might be the reason why others thought this is not effective nowadays.
That’s I’m here to present to you the perfect solution.
This is a powerful software with email apps you lack before to get you more opens clicks, and sales. This is fully web-based and nothing to install, configure, or setup. Amazing, right?
Wanna know more? Let’s go check this review!
Email Toolkit App #1- Email Subject Line / Headline Generator
This 1-Click App can generate over 300 subjectlines or email headlines for you in just 1-click, simply type your main keyword and press one button. It’s that simple.
Email Toolkit App #2- 1-Click Email Formatter App
This 1-Click App formats your emails correctly to be read fast and correctly, without having formatting issues on mobile (since over 70% emails are opened on mobile these days)
Email Toolkit App #3- Spammy Subject Checker App
If your email subjectline is spammy, it can end up in the spam box (instead of the inbox). This app helps you AVOID THAT and helps get better inboxing for all your emails.
Email Toolkit App #4- Email Address Extractor Software
If you ever had a blurb of text or data that had a bunch of emails in it & you wanted to separate or extract them, you will never have to do it manually. This 1-Click software extracts emails from any kind of text content for you & lets you download it in TXT or CSV.
Email Toolkit App #5- Spam Words Checker Software
This software instantly highlights spam words in your email content so you can replace it with better words and increase your email inboxing many fold.
Email Toolkit App #6- Email Countdown Software
Adding urgency and scarcity to your emails is guaranteed to give you more clicks and more sales. That’s exactly what this software does by adding an ACTIVE, Ticking countdown timer right inside the emails you send out & helps you make more money.
Email Toolkit App #7- Email Magic – Personalization Software
Personalisation has proven to give 3X more opens, clicks and sales. This software takes it one step further and adds PERSONALIZED IMAGES inside your emails (very powerful) that have the subscriber’s NAME added to the image with a call to action.
Email Toolkit App #8- 1-Click Email List Cleaner Software
A clean email list gets more opens, clicks and better delivery (and stronger reputation) so use this 1-Click software to find bad emails, remove them and keep your lists clean. Simply copy paste your list of emails and press one button, in a few minutes you can download the GOOD emails and ignore the bad ones
Email Toolkit App #9- Gmail & iPhone + iPad Preview Software
Knowing exactly how readers will see your email & being able to optimize it for MORE OPENS and clicks is very important. This software helps you preview how your email will look in the Gmail inbox and also for iPhone & iPad view. Very cool tool.
Email Toolkit App #10- Email Emoji Software – Get More Opens!
Adding EMOJI to your email subjects has proven to get 56% more opens. This software helps you do exactly that and works with Aweber, Getresponse and even Gmail to help add EMOJI to your subject lines. Pick from over 200 emojis.
Who Should Buy This?
1. THIS IS FOR ANYONE WHO WANTS MORE SALES
Tired of sending out emails but not getting results? You are lacking the extra firepower that these tools add to your emails. You need to add things like email timers or personalization to your emails.
2. FOR ANYONE GETTING POOR EMAIL OPENS
If you are struggling to make people open your emails, tools like Email Emoji and Headline Generator are perfect for you to instantly create mind blowing subjects and start standing out in inboxes.
3. FOR ANYONE GETTING LOWER CLICKS
You need not worry – Email Toolkit has the perfect personalization tools for you to increase engagement and clicks. Use the email timers to inject urgency and make people take action, click those links.
4. FOR ANYONE WHO WANTS TO ADD URGENCY
Looking for people to take action and BUY quickly? Adding urgency and scarcity in your emails is the perfect way to do it and Email Toolkit comes with the right tools to do that for you.
5. FOR ALL KINDS OF DIGITAL MARKETERS
Are you a marketer looking to get more results for your campaigns? Email is the integral part of all marketing and you need to use the tools that TOP COMPANIES use in 2018 to maximize your clicks.
6. FOR BLOGGERS, WRITERS & AFFILIATES
Are you a blogger or an affiliate marketer wanting to make more money from your online properties – your email list is a gold mine and when you use it with the right tools, you will skyrocket sales.
7. FOR JOB SEEKERS WANTING TO STAND OUT
Looking for a job? Using catchy subjects and maybe using the right emoji can help you score an interview, stand out from the crowd and get the attention of the recruiter.
8. FOR ANYONE WANTING MORE RESULTS
Whether you are a product creator, service provider or a new business that needs more exposure to get your brand out there – using emails is the best way to communicate, promote and sell. With Email Toolkit you will stand out with better emails promotions.
9. FOR EVENT ORGANISERS – SELL MORE TICKETS
You’re someone holding a conference, and you need to sell more tickets? Then use the catchy subjects, personalization and timers in emails to sell more tickets very easily.
10. FOR NETWORKING – STAND OUT STRONGER.
Recently met someone at a conference/meetup/party and want to make a great first impression in your intro email? Use Email toolkit to craft the perfect, response ready emails.
11. FOR STARTUPS / ANY NEW BUSINESS
Are you a startup or new business owner looking to scale up your sales, Email Toolkit has the perfect set of tools to kick off sales.
How Does It Work?
This is super easy. Not convinced? Let’s go watch the demo video:
1. Newbie Friendly
2. Can be used at any niche markets
3. Fully web-based
4. Responsive technical support
5. Amazing bonuses included
1. Need to contact support desk for any question
There you have it! This is your very big first step into having what you don’t have before in making use of email campaigns. Other than that, this is perfect for any business you can think of. Take that step now and Get your copy of Email Toolkit here!