This may be of some interest.
“Really? We’re talking about QR codes?”
Fair reaction. For several years now, QR codes have been at the center of the popular “___ is dead” trope we marketers love to argue when talking technology. We’ve even debated it ourselves on this blog.
But if there’s one thing the QR code debate shows you, it’s that there sure isn’t a consensus — the efficacy of QR codes still hotly contested.
Nonetheless, there’s no denying the popularity and convenience of the QR code. Keep reading to learn how to create your own QR code, and how you can encourage your customers to scan them when they come across your content.
What Is a QR Code?
QR codes, short for “quick response” codes, are square-shaped black-and-white symbols that people can scan using a smartphone to learn more about a product.
These encrypted squares can hold links, coupons, event details, and other information that users might want to take with them for referring to later.
QR codes usually look something like this:
Although not every QR code is shaped like a perfect square, they’re most often found looking like the image above — with varying patterns displayed inside. You’ll often find them on direct mail, signage, billboards, and even commercials where you can quickly scan the code on the screen using your phone.
QR Codes vs. Barcodes
Does the rise of QR codes mean traditional barcodes are a thing of the past? Of course not. Traditional barcodes are still a common way for businesses to identify consumer packaged goods (CPGs) and manage their product inventory.
However, there are a number of differences between barcodes and QR codes — both in their uses and their characteristics. Here are three important differences:
QR Codes Are Shaped Differently
Barcodes are typically rectangular in shape, requiring scanning devices to read the barcode’s data horizontally. QR codes are often square-shaped, displaying their data vertically or horizontally.
QR Codes Hold More Data
Due to a QR code’s square shape, it can hold much more data than a barcode. In fact, QR codes can hold hundreds of times more encrypted characters than a barcode.
QR Codes Hold Different Data
QR codes are often used differently than barcodes. Barcodes hold key product information at the point of sale, such as the price and name of the manufacturer. QR codes offer more passive and intangible information, such as location data and URLs to promotions and product landing pages.
How Do QR Codes Work?
Originally designed in Japan for the automotive industry, marketers adopted the barcodes because of their large storage capacity and ability to translate additional information to consumers beyond what creative and/or packaging could convey.
If a consumer sees a QR code somewhere, they can take out their mobile device, download a free QR code scanning app, and “scan” the barcode to gain access to additional information, like so:
So if you wanted to create, say, a bus stop advertisement promoting your podcast, you could display a QR code on that printed ad that brings people right to your iTunes page when they scan it with their phones. Pretty simple, right?
How to Make a QR Code
The QR code creation process is pretty straightforward. Here’s how to get started.
Step 1: Select a QR code generator.
There are tons of QR code generators out there. The best ones give you many options for using your QR code, and compatibility with most mobile QR code reader apps.
Best QR Code Generators
- Free QR Code Generator by Shopify
- QR Stuff
- QR Code Monkey
- Create QR Code by Google App Engine
Other things to look for when choosing a QR code generator are whether you can track and analyze performance, and if it allows you to design a code that’s unique to your brand.
Some QR codes, for example, display logos and other icons within the code that immediately tell people what information they’ll get from scanning it.
Step 2: Choose the type of content you’re promoting.
Let’s select one of the QR code generators above and do a walk-through together. I’ll select qr-code-generator.com, one of the eight preferred QR code generators above.
First, select what type of content you want your QR code to show the person after they scan it. You can choose from one of 10 types, as shown in the screenshot below. For our purposes, we’ll promote a URL that directs users to our podcast.
Step 3: Enter your data in the form that appears.
Once you select the type of content you’re promoting with this QR code, a field or form will appear where you can enter the information that corresponds with your campaign.
If you want your QR code to save contact information, for example, you’ll see a set of fields where you can enter your email address, subject line, and associated message.
To save a link to our podcast, we’ll simply enter the URL in the field that appears, like so:
Step 4: Consider downloading a dynamic QR code.
See the option below for “dynamic”? One significant pitfall to making a QR code is that you can’t edit the data it contains once you print it. But with dynamic QR codes, you can edit this data.
With a free membership to QR code generators like qr-code-generator.com, you can print a dynamic QR code, scan it, and pull up an editable form where you can modify the data your visitors will receive when they scan the QR code themselves.
Step 5. Customize it.
The fun part of creating QR codes is customizing the design of the codes to your brand. Want your code to look like your logo? Go for it. Want it to reflect your website’s design scheme? No problem.
Using qr-code-generator.com, we can customize our QR code by clicking the button to the top-right, as shown in the screenshot below. Keep in mind not every QR code maker offers this design option — depending on the QR code you’re looking to generate, you might find some tools limited in their functionality.
Of course, you can customize your QR code further — adjusting the colors, adding a logo, creating social options, and more.
Keep in mind, however, that some customizations can make it more difficult for QR code scanning apps to properly read the code. It’s a good idea to generate two versions of your QR code — one plain version and another with your preferred design.
Step 6: Test the QR code to make sure it scans.
Because a customized QR code can make it difficult for some mobile apps to “read,” don’t forget to check to see if the QR code reads correctly, and be sure to try more than just one reader. A good place to start is the free tool Google Goggles, which takes a picture and then tells you what link or item it “reads to.”
Another great free tool is QR Code Reader, which automatically takes you to whatever it “reads.” Apple’s Passbook also offers a built-in QR code reader on iOS 7, so you should test to make sure your code is readable there, as well.
Step 7: Share and distribute the QR code.
A QR code won’t be able to do its job unless its seen. So make sure you come up with a distribution plan for sharing the code. This could include displaying it on social media, in print ads, on clothing, or in physical locations where people will pick up there phones to scan it.
Along with sharing the code, you might also want to include text instructions in your various promotions that show less tech-savvy people how to scan it. This way there’s no friction if people want to scan the code but don’t know how to.
Scroll down for more tips on properly displaying a QR code.
Step 8: Track and analyze performance.
Just like any marketing campaign, you should follow up on any collateral or campaigns using QR codes to see whether they’re actually working. How much traffic comes from each specific code? Are people scanning your code but not redeeming their offer once they get to the landing page? Or are they not even compelled enough to scan your QR code?
Knowing this will help you troubleshoot and adjust your poorly performing QR codes to more closely mirror those that work well. I recommend you include a UTM tracking code on your URL so you can better measure performance — this is particularly important if you use closed-loop marketing analytics, and are used to more in-depth reporting on your campaigns.
How to Use QR Codes (And How Not to)
Now that you see how simple the QR code creation process can be, let’s talk about some best practices that’ll help increase the likelihood your QR code actually gets used.
Put QR codes in places where scanning is easy, and there’s enough time for the consumer to actually scan the code. While you may often see QR codes on billboards and TV commercials, they’re not exactly the most user-friendly locations. Think of places and mediums where consumers have the time to scan the code, and, ideally, a Wi-Fi connection as well.
Optimize the QR’s destination page for mobile devices.
Mobile-optimize the page to which you’re sending people. Consumers will be on their phone when scanning the QR code, so they should be brought to a page with a positive mobile experience.
Include a CTA that prompts people to scan your QR code.
Offer a call-to-action (CTA) with the code — that is to say, tell people what they’re supposed to do when they see the code, and what they’ll receive if they do it. Not everyone knows exactly what a QR code is, and those that do won’t be motivated to scan it unless they’re sure there’s something worthwhile on the other side.
Don’t limit your QR code to one mobile scanner.
Don’t require a special QR code scanner. Your QR code should be app-agnostic so anyone can scan your code with any reader. A lower barrier to entry makes success more likely for you and the user.
Use your QR code to make someone’s life easier.
Don’t use a QR code just for the sake of using one. For instance, it’s common for marketers to think, “How can I bridge the offline experience with the online experience? Uhhh … QR code!” That’s not wrong … but it’s not always right, either.
If you have content that makes sense to deliver to a mobile user, and you have an appropriate channel to do it (see use #1 at the beginning of this section), it’s more likely your QR code will drive results. For example, in South Korea, grocery store chain Tesco drove tremendous national business growth by using QR codes in subway stations (I guess they have mobile service in their subway stations) to let riders order their groceries while they wait. It’s a great example of using QR codes for the right end-goal, at the right place and time.
If after reading this you’re not convinced QR codes are the right move — or you just want some additional ways you can connect the offline world to the online world — consider also adding a short, memorable URL people can type in easily on their mobile phones in your creative.
The future of QR codes could also mean an evolution — augmented reality apps certainly stem from the same concept, after all. Consider the AR News App, which lets readers augment a newspaper story into a child-friendly article by downloading an app and hovering over stories with a special marker (sounds pretty close to a QR scanner, doesn’t it?).
It may be that QR codes aren’t quite dead, but just the first step in a long evolution.
Thank you for reading.
Over the past few years, the topic of survival and being a prepper has seen a huge increase in popularity. This has spawned many survival guides and programs. However, most are just untested theory… and some are downright ridiculous with tips on surviving a zombie attack, etc.
In reality, natural disasters, terrorist threats and food shortages are much more likely than a situation that resembles The Walking Dead.
Easy Cellar is one of the bestselling survival guides on the market right now. It has sold thousands of copies and has many positive reviews. Written by survival expert, Tom Griffith, this book is extensive and comprehensive.
It covers a wide range of very pertinent topics to ensure you have that edge to survive when things go sideways. The information is in-depth and varied enough to make this an excellent reference guide for any survival enthusiast regardless of experience.
Let’s examine this product in greater detail and see if it’s right for you.
The Good Points:
1) One of the biggest selling points of Easy Cellar is that it teaches you how to build a bunker. Most survival guides only mention stockpiling food and supplies in your own home. But, this guide takes it to the next level. You’ll be better prepared by having a plan B, because putting all your eggs in one basket is never a good idea.
2) You are taught food preservation techniques such as preserving meat and more. In the event of an EMP (electromagnetic pulse) attack, all your electronic items will be rendered useless. Your refrigerator will be no better than a white elephant.
During times like these, what you learn in Easy Cellar will help you to make your food supplies last without a fridge.
3) The program also includes video instructions to better explain things. So, you have both the written word and visual explanations to guide you. That’s excellent.
4) The importance of water can never be overestimated. Easy Cellar will show you how to store enough water so that your family and you will never run short during a crisis. This information is priceless.
5) Easy Cellar will help you stay safe from looters and intruders when law enforcement collapses during a crisis. If your house is unsafe during a hurricane, the bunker that Easy Cellar shows you how to build will keep you safe.
6) All the information in this book is simple and easy to follow. The conversational tone in the book keeps it interesting while being informative. It covers many different aspects of survival. There are tips here that will be of use to the most experienced preppers too.
7) The product also has 2 free bonuses – ‘56 Items to Stockpile in Your Easy Cellar’ & ‘America’s Natural Nuclear Bunkers: Find the Closest One to Your Home.’ Both these bonuses are excellent and highly useful.
8) The product has a 60-day money back guarantee. If you’re not pleased with it, there is no risk. You can always ask for a refund.
The Bad Points:
1) There is a lot of information to digest here, and it can be overwhelming. You’ll need to read it slowly and take one step at a time. Do not toss it aside because there’s too much to cover. Even reading 10 pages a day will help you complete it in no time at all.
2) Knowledge alone will not suffice. You need to follow the instructions and take action. The bunker will not build itself. You’ll learn best with hands on experience. So, you need to do some work to be prepared.
3) You can only purchase Easy Cellar online. You’ll need a computer and an internet connection.
Should You Get It?
If you are a survivalist or prepper and you want to be ready for any crisis or catastrophe, you definitely should get Easy Cellar. The information is extremely useful and reliable.
This is real-world information that works. The best time to prepare is now. Getting it today will mean that you can start working on your bunker and other survival tasks to ensure that you’re better prepared.
This book is one of the best investments you could ever make.
This may be of some interest.
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