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The 4 Best Technical SEO Companies of 2020

This may be of some interest.

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. 

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. 

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No? 

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in. 

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria: 

  • Outstanding customer reviews.
  • Awards, impressive clientele, and a long history of delivering stellar technical SEO work.
  • Thought-leadership—consistently publishing of insightful articles and trends on the topic.
  • A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

  1. Neil Patel Digital – Best for Technical Content Structuring
  2. Webris – Best for Technical SEO Audits
  3. Salt.agency  – Best for Enterprise Technical SEO
  4. Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies. 

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring. 

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why. 

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. 

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask? 

The result of doing this speaks for itself: 

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing. 

Technical SEO is no exception. 

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure. 

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list. 

No company can earn that by accident. 

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started. 

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants. 

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries. 

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list. 

And they work mostly with ecommerce brands selling internationally. 

International ecommerce businesses  have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content. 

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards. 

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with? 

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic. 

Also, it helps to boost your site’s load time. 

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. 

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results. 

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company 

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one. 

The most significant things to expect are what follows. 

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for. 

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee. 

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. 

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break. 

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

The post The 4 Best Technical SEO Companies of 2020 appeared first on Neil Patel.

Thank you for reading.

The Best Credit Card Processing Companies (In-Depth Review)

This may be of some interest.

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important.

So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple and secure for both parties. 

Not only that, as a business owner you need to know that you’re not shelling out cash on inferior services or unnecessary additional fees.

Therefore, this post will cover everything you need to know about choosing the right credit card processing company. Plus, I’ll introduce my top picks for a wide range of businesses of different sizes and with different needs.

The Top 10 Credit Card Processing Companies

  1. Square
  2. PayPal
  3. FIS
  4. Stripe
  5. Payline Data
  6. Fiserv
  7. BitPay
  8. Adyen
  9. Dharma Merchant Services
  10. Fattmerchant

How to Choose the Best Credit Card Processing Company for You

Here are some key elements to consider when choosing the right credit card processing company for you:

1. Fees

Look at the payment terms and fees carefully. Different companies offer different pricing models and things can start to get a little complex.

Firstly, there are interchange fees, which is the percentage taken by the company on every transaction made. Full-service credit card processing companies also take a monthly fee. There may also be additional costs, such as setup or monthly minimum fees.

2. Accepted Payment Methods

Nowadays, you need a payment processing company that accepts more than just debit and credit cards. Digital wallets like PayPal, Google Pay or Apple Pay have become extremely popular. 

3. Customer Experience

When shopping, customers want the entire experience to be quick and easy. This is particularly important in e-commerce where the checkout process needs to be streamlined. 

In fact, a long and complicated checkout process is the number three reason why consumers abandon their carts in 2020.

It’s also vital that the payment gateway is secure because obviously we’re dealing with sensitive data here. So, look for elements such as PCI compliance and encryption.

4. User Experience

Of course, you or your staff are going to be the ones actually using these systems. Thus, the software, apps and/or hardware need to be user-friendly.

Furthermore, with tech, there’s likely to be a glitch or an issue at some point. This means that you need a credit card processing company that offers superior customer support. The reason being, the longer your payment processor is down, the more sales you lose.

Now you know what you need to consider when researching credit card processing companies, let’s take a look at how they work.

The Different Types of Credit Card Processing Company

There are two main types of credit card processing company. Here’s the 411:

Credit Card Processor

A credit card processor is the go-between that takes care of transactions. The processor takes the funds from the customer’s account and deposits them in your merchant account. It also ensures that the transaction information is correct, the customer has sufficient funds and notifies the payment gateway that the transaction was successful.

Full-Service Credit Card Processor & Merchant Account

Full-service providers do the same as credit card processors but also provide a merchant account, meaning you don’t need an additional merchant account with a bank. These providers tend to offer lower interchange fees but also charge a monthly fee and additional fees, such as the above-mentioned setup fees and so on.

Depending on the size of your operation and the volume of payments you receive, you’ll have to calculate which type of credit card processing company is going to keep costs low overall. Look for companies that are transparent and straightforward about the way in which they operate and take fees.

#1 – Square — The Best for Ease of Use

Square is a hugely popular, low-fee credit card processing company for online and brick-and-mortar stores.

Its POS app is rich in features and easy-to-use. Square is also known for providing an exceptional, frictionless range of POS systems:

Bonus: you can get the software and Square Reader for free.

The beauty of Square truly lies in its simplicity. The company offers a transparent, straightforward pricing model: 2.6% + 10¢ for every tap (mobile payment), dip (chip card) or swipe (magstripe card) on the POS and 2.9% + 30¢ for e-commerce transactions.

Other benefits include active fraud prevention, end-to-end encryption, a quick sign-up process and live phone support.

Essentially, Square is an easy-to-use all-rounder that would be an excellent choice for a wide range of businesses.

#2 – PayPal Commerce Platform Review — The Best for Individuals & Low-Volume Sellers

You’re no doubt familiar with PayPal (unless you’ve been living under a rock), but you may not be as familiar with its commerce platform.

With the PayPal Commerce Platform you can take payments online, in-store, on-the-go with an iZettle card reader, by QR code, over the phone and via social shopping links:

If you’re a solopreneur or small business just starting out then the platform is a fantastic choice for you. PayPal offers a flat-rate system where you only pay for the processing services you use.

The other great thing about PayPal is that it’s a highly recognizable and trusted brand. Therefore, advertising the fact that you accept PayPal payments could lead to more conversions.

Overall, the PayPal Commerce Platform is a secure, user-friendly and low-cost solution for beginners, individuals and low-volume sellers.

#3 – FIS — The Best for Small Businesses

FIS (formerly Worldpay) is a global banking software provider that offers payment processing solutions for large enterprises, small businesses and e-commerce stores.

However, this company puts most of its focus on small businesses, serving a range of industries including grocery, retail, restaurants, personal and professional services: 

And this is where FIS really shines as they work directly with small businesses to give them competitive terms and rates. You must contact FIS for a quote.

FIS also stands out as a great provider because of their superior 24/7/365 customer support. Furthermore, their software integrates with 1000+ POS systems which is great if you don’t wish to purchase one of their smart terminals.

FIS is the choice for you if you own a small business and want a customizable solution.

#4 – Stripe — The Best for Internet Businesses

Stripe was designed with a range of online businesses in mind, including e-commerce, mobile commerce, subscription services, marketplaces and other platforms. So, if you’re primarily a web-based business then Stripe is the choice for you.

What also makes it the best choice for online businesses is that the company provides tons of pre-built integrations and ready-made checkout forms for major e-commerce platforms, subscription services and the like:

There’s a simple pay-as-you-go pricing model of 2.9% + 30¢ with no additional monthly or setup fees. 

Stripe is also one of the most technologically-advanced solutions out there with its dedication to improving the platform and machine learning models for intelligent optimizations.

If you’re looking for a competitively-priced credit card processor that will integrate easily with your online business, choose Stripe.

#5 – Payline Data — The Best for High-Risk Merchants

Payline Data offers in-person, online and mobile payment solutions for companies of varying sizes. 

It’s the best option for high-risk merchants that struggle to get approved for accounts elsewhere. Thanks to its partnerships with major banks and premiere support team, Payline Data is able to simplify high-risk account management.

Payline Data’s pricing model is a little more complex than other options with setup, monthly and other additional fees involved. Take a look:

However, you can work out exactly what your monthly costs will be using their payment calculator tool.

Another advantage of using Payline Data is its integrations with major POS, shopping cart and accounting software providers, along with developer APIs for a customizable solution.

As long as you consider the costs carefully, this could be the simplest and cheapest option for those looking for a high-risk merchant account.

#6 – Fiserv — The Best for High-Volume Retailers

This company provides a convenient, secure and reliable payment processing service as well as end-to-end accounting services, if you require them.

What makes Fiserv the best choice for high-volume retailers is the fact that you can negotiate favorable interchange-plus pricing and terms. Or you can opt for flat-rate pricing via its Clover platform.

Having recently merged with international payment processing leader First Data, Fiserv is also a great option for those who operate globally. 

Seven out of the ten largest digital merchants trust Fiserv. Plus, retailers can accept a range of payment methods that are popular around the world, such as Alipay.

Fiserv is the right choice for more experienced, high-volume and global retailers.

#7 – BitPay — The Best for Accepting Crypto

Though technically not a credit card processing company, BitPay is a forward-thinking payment processing company for those who want to add crypto into the mix.

Owned by Shark Tank powerhouse, Mark Cuban, BitPay allows you to accept a range of cryptocurrencies online, via email and in-store. 

The way it works is simple – the customer gets an invoice, they pay in crypto at a locked-in exchange rate, BitPay converts the payment into your local currency and you receive the payment in your account the next day:

Due to the nature of crypto, you can accept payments from around the globe without having to worry about fraudulent purchases. What’s more, BitPay promises a flat rate fee of 1% and no hidden fees. 

So, if you’d like to expand your reach and gain access to the crypto market, BitPay is for you.

#8 – Adyen — The Best for Growing Enterprises

Adyen isn’t for newbies. It counts the likes of Uber, Virgin Hotels, Hunter and Spotify among its customers. So, it’s perfect for growing enterprises that are ready to take their business to the next level. 

You can benefit from transaction optimization to help you get the most revenue from your sales, as well as in-depth reporting on the platform to better understand your customers and aid growth:

Fees vary depending on the payment method used. Yet, Adyen provides a transparent list of all fees for each payment method on their site.

Other benefits include data-driven security, fraud prevention and access to a dedicated team of payment specialists who will provide you with expert advice.

Overall, if you’re focused on growth, Adyen is the perfect partner.

#9 – Dharma Merchant Services — The Best for Quick Service Payments

Dharma is a low-fee credit card processor that specializes in retail and quick service transactions. In other words, if you own a restaurant, bar, fast food joint or other quick service business then this is a great choice for you.

The company offers a low fee of 0.15% and $0.07 per transaction above interchange for storefronts and restaurants:

Plus, the virtual terminal and app are free. The e-commerce rate is slightly higher at 0.20% + $0.10.

With Dharma, you also benefit from exceptional customer service. If you’re new to credit card processing you can get a free consultation and ask all of the questions you need to. Plus, they offer 24/7 tech support.

Choose Dharma if you own a quick service business and need support along the way.

#10 – Fattmerchant — The Best for Professional Services

Fattmerchant provides a range of smart payment processing solutions, but really nails it when it comes to professional service providers.

The reason being, the platform offers the ability to send invoices and retrieve recurring payments quickly and easily. There’s also the option to create payment links and even buttons to take payments for subscription services.

The platform has features which will speed up your business processes through automation, e.g. automated payment reminders:

Fattmerchant offers a different pricing model to many other credit card processing companies. There’s a flat rate subscription fee starting at $99 but 0% markup on interchange and no pesky additional fees.

Essentially, Fattmerchant’s software is a fantastic choice for a range of businesses, but especially for those in professional services or that take recurring payments.

Summing Up

Naturally, there are several criteria to consider when choosing a credit card processing company. Often it will depend on the type of business you run and the volume of payments you take.

Furthermore, some options are better suited to smaller businesses or beginners while others provide more advanced solutions for experienced, higher-volume companies.

Above all, you want a company that offers transparency, security, strong customer support, great software and hardware and the right pricing model to suit your needs.

Now it’s over to you to explore these top providers further and make the right choice.

The post The Best Credit Card Processing Companies (In-Depth Review) appeared first on Neil Patel.

Thank you for reading.

How to Outrank Big Companies When You Have No SEO Budget

This may be of some interest.

seo

There’s a formula to SEO and as long as you follow it, you’ll get rankings.

So, what’s this formula?

Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks.

Sounds simple, right?

Well, the formula isn’t too complicated, but it does require hard work and patience.

Now what makes SEO challenging isn’t the formula, or the time, or the patience. It has more to do with how you beat people who have more money than you because, in theory, they can do more of everything, which should cause them to outrank you.

But you know what? I’m going to let you in on a little secret. I love SEO because it’s the one channel where you can beat big companies even if you can’t outspend them.

How? Well, let’s go over that.

Let’s first start with the two mental shifts you’ll have to make.

Mental shift #1: Speed is everything

What most people won’t tell you is big companies need to spend more to get the same results that you can for pennies on the dollar. They have way too many employees and layers in their organization to move fast and nimble.

In other words, everything moves slowly.

So, what do they do? They spend money in hopes that it makes them move faster. But the reality is, spending more doesn’t necessarily get them faster results.

If you want to beat them, the first thing you’ll have to do is focus on execution. If you can’t move fast, you won’t win.

This is your biggest advantage.

The reason I have gotten to where I am today is due to my execution speed. And now that we keep growing in size, things are moving slower.

For example, because my business has continually been growing, we now prioritize based on what makes us the most revenue and I bet you SEO isn’t as high on that priority list as it used to be. Not just for me, but for all companies my size and bigger.

You have to remember, we have multiple offices, hundreds of employees… we have to focus on what pays the bills.

So how do we compensate? We spend more money in hopes that it fixes it. Just like how I write less content these days, and I spend money on things like Ubersuggest and Backlinks in hopes that it helps.

But that won’t fix everything.

The point is, if you can move fast, it will give you a huge advantage.

Mental shift #2: Scrappiness beats money

Alright, let’s recap the formula to SEO…

Content + SEO friendly code + user experience + backlinks = rankings.

I know Google has over 200 ranking factors, but the formula above encompasses the majority of it.

Now you are probably thinking that if you want to write content or build links you have to spend money, but that isn’t necessarily the case.

With my previous marketing blog, Quick Sprout, I grew it by partnering with other writers.

I wasn’t as well known in the marketing world back then, but I hit up people like Brian Dean and co-authored guides like this one on link building with him.

That guide is over 20,000 words. And Brian did the majority of the work and for free.

I also did something similar with Ritika Puri and we created a guide on marketing psychology.

And every time I partnered with other writers and marketers to create these in-depth guides my traffic skyrocketed.

The first time I published one, my traffic went up by 117% in 2 months.

quicksprout traffic

Now, that’s something that you can still do to this day to see great results.

Another way you can boost your SEO traffic is to get people to contribute content to your site for free.

I did this with the KISSmetrics blog before I acquired it. During its peak, it generated 1,260,681 unique visitors a month.

kissmetrics traffic

We grew the KISSmetrics traffic through one simple approach… we hit up tons of writers in our space and asked them to contribute articles.

At first, we had to pay a few because the blog wasn’t known and we barely had any visitors. But once we paid a handful of well-known writers who were guest contributors on competing sites, we now had a great foundation.

We still didn’t have much traffic, but having those writers publish content was enough to convince other writers to submit content for free.

It’s a simple approach that still works to this day.

There are many ways you can be scrappy, you just have to think outside the box. Don’t think you need tons of money to solve your marketing problems. Being scrappy in most cases is more effective.

Now that we’ve covered the two mental shifts you need to make, let’s focus on the 4 quick wins that will yield the biggest results in the least amount of time.

Yes, many of these “quick wins” are well known, but less than 1% of SEOs focus on them. I know this because I have an ad agency that works with large Fortune 100 companies… and it doesn’t stop there, most companies no matter what size they are, don’t focus on these quick wins.

Quick win #1: Land and expand

They say the more content you create the more traffic you will get.

Do you want to know what the big issue with this strategy is?

Writing more content doesn’t guarantee more traffic.

Content marketing has changed. Writing no longer guarantees you more traffic because there are over 1 billion blogs.

With people cranking out so much content on a daily basis, Google now has the choice of what content to rank and what not to rank.

Similar to me, your top 10 pages are going to make up a lot of your traffic… and probably more than me.

The top 10 pages on my site make up 29.23% of my traffic. That’s crazy considering I have 5,171 blog posts.

With your site, your top 10 pages will probably make up over 40% of your traffic as you probably don’t have as much content as me.

So instead of spending the majority of your time writing new content, why not get more traffic out of the content you have.

I call this the land and expand method. In other words, you already have pages that are getting search traffic and rank on Google, might as well adjust them so you can 2 or 3 times more search traffic to those pages.

Best of all, this method gets results within 1 month for most sites and within 2 months if your site doesn’t have as much authority.

If you want to leverage this technique, follow “step 2” in this article where I break down how to land and expand step by step.

Quick win #2: Optimize for revenue, not traffic

Your goal is to increase your search traffic, right?

Well, if you are reading this blog it is. 😉

But as you get more search traffic, what’s happened to your revenue?

Actually, let’s rephrase the question… as my traffic climbed, can you guess what happened to my revenue?

search traffic neil patel

That traffic according to SEMrush is worth $1.2 million.

traffic cost

But here is the thing: as my search traffic grew by 123%, my revenue only grew by 12.5%… not a good deal.

Yes, you want to optimize your site for Google so you can rank higher. But what’s the point if it doesn’t increase your revenue?

You need to look at the pages on your site that are responsible for revenue generation activities and first optimize those so they rank higher on Google. You can do this by setting up goal tracking within Google Analytics.

Once you set up goal tracking, you’ll now know what pages to focus your attention on so that those extra visitors you in bring will turn into revenue. You can then take that extra revenue and reinvest it in your marketing initiatives.

Quick win #3: Optimize for clicks, not rankings

Question for you…

If everyone did a Google search and clicked on the second results instead of the first result, what do you think will happen?

Well, it would tell Google that people prefer the second listing and it would move that ranking to the number 1 spot.

To prove this theory, Rand Fishkin told all of his Twitter followers to search for the phrase “best grilled steak” and click on the 4th listing instead of the 1st.

best grilled steak

And within 70 minutes the 4th listing jumped up to the top spot.

steak rankings

It was so effective that the listing Rand Fishkin told everyone to clicked on skyrocketed to the top of Google for the phrase “grilled steak”.

google rankings

If you want to boost your rankings, it isn’t just about the content you are creating or the links you are building. If people don’t want to click on your listing, you’ll find that your rankings will continually tank.

And if people click on yours more than the competitors, then your rankings will skyrocket even if you don’t build as many links.

So how do you increase your click-through-rate?

Well you don’t want to tell your friends to click on your listing as that is a temporary effect and your rankings will only climb for a short period of time. You want to optimize your title tag and meta description to encourage people to click on your listings over the competition.

This will cause your rankings to climb slower, but they will stick once you reach the top.

I won’t bore you with the details in this article on optimizing click-through-rates as I have already blogged on it… just head over to this post and follow hack number 1. 😉

Quick win #4: Update your old content

Have you noticed over time that your rankings fluctuate? No matter how good you are at SEO and no matter how much money you have, there is no guarantee you’ll be at the top spot.

Do you want to know why your rankings drop?

Most people assume that it’s a penalty. But Google is very friendly (believe it or not), and their goal isn’t to penalize sites. Their goal is to rank the best sites at the top.

You know… the sites that users love the most.

Just think of it this way, if Google hypothetically penalized BMW for building backlinks and removed them from the index, what do you think would happen when people search for “BMW”?

People would be pissed that BMW isn’t showing up.

And they wouldn’t be pissed at BMW, they would be pissed at Google and they may not use Google again.

Google’s goal isn’t to penalize your site or be mean to you or tank your rankings. Their goal is simple… always put the site that is best for the end user at the top.

When your rankings tank, it’s typically because someone else created a page that provides a better experience for the term you were ranking for.

The way you fix this, maintain your rankings, and even climb higher is to continually update your old content.

If you have content that is old, outdated, or if your rankings drop, read this. It breaks down what to do step by step, and it will help you outrank your competition because I bet they aren’t updating their old content.

This is so effective I currently have 3 full-time people updating my old content.

You don’t have to get as crazy as me, but you should update your old content.

Conclusion

Money isn’t stopping you from beating your competition. The only thing standing in your way is you.

That’s ok though. We can fix that.

With a few mindset shifts and some quick wins, things are about to change.

I’ve never let my competition get in my way. I don’t care if they have more money than me or that they have been at this longer.

If I started my journey cleaning restrooms and picking up trash and eventually got here… you can too.

There is nothing really stopping you from winning.

So what do you think, are you ready to beat your competition?

The post How to Outrank Big Companies When You Have No SEO Budget appeared first on Neil Patel.

Thank you for reading.