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B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers

This may be of some interest.

2020 April 17 MarketingCharts Chart

2020 April 17 MarketingCharts Chart

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company’s bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

2020 April 17 Statistics Image

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

2020 April 17 Marketoonist Comic

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
  • Amie Krone — Navigating the new world of working at home — Chaska Herald
  • Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
  • Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Instant Buyer Traffic Review

Instant Buyer Traffic Review – Just 4 Steps To $210  With This Weird New Method? 

Name: Instant Buyer Traffic 

Product Owner:Aidan Corkery 

Website: Click Here 

Price: $49.95 

 

In a nutshell, what is Instant Buyer Traffic? 

Instant Buyer Traffic shows you how to tap into a stream of buyers’ traffic to send to your affiliate offers, products or services. The main crux of this course is that most courses teach you how to generate traffic, but all traffic is not made equal. Most free traffic streams are full of people who just want freebies or are ‘just looking.’ And paid traffic streams can be expensive to get started in. This course shows you how to tap in to a free source of buying traffic which is full of, as the name suggests, buyers! 

Who is Instant Buyer Traffic for? 

Instant Buyer Traffic is aimed at the complete beginner, with thorough step-by-step video training. However, in all honestly, anyone can benefit from tapping into this buyers’ traffic because all online businesses need more buyers: 

  • Ecom store owners 
  • Affiliate marketers 
  • Product owners 
  • Bricks & mortar businesses 
  • Service providers 

3 things I love about Instant Buyer Traffic: 

  1. I love that it’s completely newbie friendly. Aidan advises newbies to start off with affiliate marketing, as you then don’t need a website, product or email list. This is video course that shows you, step-by-step, how to go from zero to $210 a day, even if you’ve never made a cent online before. 
  2. This is a case study based course. I hate endless courses, full of boring theory. Aidan makes a point of backing up everything he teaches with case studies, so you see his teaching in action.  
  3. This utilizes a source of FREE traffic. Here’s the current problem. There are many sources of free traffic out there, but it’s usually full of time wasters. Most large corporations pay for ads on search engines and social media platforms, because they know that paid traffic is usually a higher quality of traffic full of buyers. They can do so because they have deep pockets. But what about us? We also want traffic that’s full of buyers, and not tire-kickers… but without spending hundreds or thousands on paid traffic. What Aidan shows you is how to tap into this hidden source of traffic that’s full of buyers, and yet surprisingly completely free – perfect for newbies or small businesses with limited budgets. 

 

What will I get inside Instant Buyer Traffic? 

  • Step-by-step Video Training – An easy-to-follow, step-by-step video course that takes you by the hand and shows you exactly how to tap into the same free buyers’ traffic and replicate his $210+ per day results. 
  • Quick-Start Cheat Sheets – This is perfect for the ‘can’t wait to get started’ action takers out there. This is a condensed version of the video course, so you can simply read the steps and get going. Anything you’re unclear about, just circle back to the video for more comprehensive explanations. And, of course, this becomes a great ‘crib cheat’ after you’ve completed the video course, so you can refresh your memory without having to go through the videos again. 
  • Aidan’s Real Life Case Study – There’s no better way to get results than to follow-along with someone that’s already making money. Inside Aidan’s case study, you’ll see how he started from zero, exactly how he got free buyer traffic, and then turned that traffic into profits. 
  • Scaling to Six Figures Video Course – Instant Buyer Traffic is designed for newbies to start making their first $200+ per day online, but once you’ve achieved that, I’m sure you’ll want more. Aidan hands you a complete blueprint to scaling your online business up into a job-replacing, 6 figure income. 

 

Any drawbacks to Instant Buyer Traffic? 

Bearing in mind this is a course, and not a software, at $49.95, it’s a little steep. However, I guess you get what you pay for. Most traffic courses sell for under $20, but all these courses will either a) show you free traffic generation methods that will be full of time-wasters, or b) show you how to put together successful ad campaigns, but this will involve upfront advertising costs. Aidan is showing you a method of generating buyers’ traffic for free, something that most newbies, and even experienced marketers, would kill for. 

 

Do I get any bonuses with Instant Buyer Traffic 

Yes. You get access to 3 bonuses: 

  1. Exclusive Live Q&A Webinar – here’s your chance to ask Aidan any questions regarding his course, or anything you’re stuck on. 
  2. $7K Traffic Ninja – the exact steps to generating a swarm of traffic to your offers and products 
  3. GIF and Meme Traffic Generator – create ‘share-worthy’ GIFs and Memes to generate free traffic 

Final thoughts on Instant Buyer Traffic: 

Instant Buyer Traffic is unique in the sense that it’s marrying the best of 2 world’s; it taps into a stream of potential buyers, normally only found through paid traffic methods, but by using Aidan’s method, it’s completely free, making it ideal for anyone with limited to no budget. What’s even better is that Aidan doesn’t just leave you there, he also gives you the steps he took, from making $200+ per day, to scaling up to 6 figures, eliminating the need for you to buy further training once you’ve hit your $200+ per day milestone! 

 

==> DOWNLOAD INSTANT BUYER TRAFFIC NOW & GET STARTED