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The 4 Best Technical SEO Companies of 2020

This may be of some interest.

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. 

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. 

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No? 

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in. 

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria: 

  • Outstanding customer reviews.
  • Awards, impressive clientele, and a long history of delivering stellar technical SEO work.
  • Thought-leadership—consistently publishing of insightful articles and trends on the topic.
  • A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

  1. Neil Patel Digital – Best for Technical Content Structuring
  2. Webris – Best for Technical SEO Audits
  3. Salt.agency  – Best for Enterprise Technical SEO
  4. Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies. 

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring. 

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why. 

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. 

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask? 

The result of doing this speaks for itself: 

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing. 

Technical SEO is no exception. 

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure. 

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list. 

No company can earn that by accident. 

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started. 

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants. 

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries. 

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list. 

And they work mostly with ecommerce brands selling internationally. 

International ecommerce businesses  have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content. 

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards. 

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with? 

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic. 

Also, it helps to boost your site’s load time. 

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. 

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results. 

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company 

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one. 

The most significant things to expect are what follows. 

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for. 

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee. 

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. 

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break. 

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

The post The 4 Best Technical SEO Companies of 2020 appeared first on Neil Patel.

Thank you for reading.

Best HR Outsourcing Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

HR is confusing. And the legal ramifications of doing something wrong… are huge. 

There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone. 

The best HR outsourcing services exist to make your life easier.

However, there are a ton of service providers on the market. How do you decide which one’s right for you when they all appear to be exactly the same?

To help answer that question, I looked at countless options and narrowed it down to my top six recommendations. And by the end of this guide, you’ll know everything you need to know to make the right choice for your business. 

The top 6 options for HR outsourcing services:

  1. G&A Partners – best for customization and flexibility
  2. Bambee – best for policies and administrative tasks
  3. Paychex – best HR outsourcing services for SMBs
  4. Insperity – best PEO outsourcing for enterprises
  5. ADP – best full-service non-PEO outsourcing option
  6. CPEhr – best for individual HR outsourcing and consultations

How to choose the best HR outsourcing service for you

There are countless different HR outsourcing services to choose from. 

And distinguishing between all of them can feel like an impossible task. 

So, before we dive into my top recommendations, let’s talk about what makes my recommendations stand out, and how to decide on the best HR outsourcing services for you. 

The size of your business

Handling HR for large companies is vastly different than doing the same at a startup or small business. As such, different HR outsourcing companies specialize in different things and offer services targeted to a specific type of customer. 

On the other hand, some offer solutions for businesses of all sizes. 

However, it’s essential to consider your business’s size and budget when making your final choice. You should also think about how fast you plan to grow and expand your team. 

Always make sure to talk with a sales representative and be as detailed as possible about your current and future situation to make sure they can handle everything you need. 

Types of services

Some HR outsourcing companies (like Bambee) only provide a specific type of service. On the other hand, some offer everything you could ever possibly need… but at a higher price point. 

It may be helpful to outline your processes for each HR activity you currently manage in-house. 

This can help you identify problem areas or bottlenecks with room for improvement. Then, you can pinpoint exactly which tasks and services you should outsource. 

If you already know, or you want to outsource everything, consider the associated costs to ensure it’s within your budget. And keep in mind that most providers don’t offer pricing online. 

So, you’ll get a chance to speak with their team before making your final decision. 

Just remember to ask about the specific services you need to make sure they can help you with everything on your list. It’s also smart to compare your initial consultation experience and pricing of various companies before choosing one. 

Short-term vs. long-term

Do you need help for the foreseeable future or just for a one-off event like a round of recruitment? Some providers (like CPEhr) offer a la carte options so you can pick and choose what you need. 

On the other hand, some only offer all-in-one solutions. So, it’s important to understand your needs before you make any decisions. 

If you need short-term help, make sure you communicate that during your consultation. 

Level of support

Do you want your HR systems to run completely hands-off? If so, you need more support than a team that needs one-off tasks or particular areas of their HR handled for them. 

Here in a second, we’ll talk about the different types of HR outsourcing services. 

But keep the level of support you think you need in the back of your mind, as this plays a large role in which company you should choose. 

Flexibility

If you already have a benefits package or an internal HR team, you need more flexibility from your HR outsourcing provider. Especially if you want to keep the same benefits package you already have. 

Some providers don’t let you do this as they have their own preferences and partnerships. 

And you also need to draw a clear line between what your in-house team does vs. what your outsourcing company provides. That way, nobody wastes time doing the same tasks twice. 

However, if you’re a brand new company or don’t have any HR systems in place, you won’t need the same flexibility level. So, you have fewer restrictions to worry about. 

Customer and employee support

HR matters, benefits in particular, are confusing and hard to navigate. 

Because of that, your employees must have easy access to someone in your HR department. 

When you outsource this, your employees should be able to directly talk with the company, whether it be to ask a quick question or get help choosing the right benefits package. 

Some providers offer a dedicated manager that handles this, making it much easier for you and your team to get the answers they need. Furthermore, they should also provide an employee self-service dashboard for paystubs, W-2s, time off, and more. 

Regardless of who you choose, make sure they plan on taking great care of your team. 

The different types of HR outsourcing services

HR outsourcing is technically separate from PEO and HR software, but they’re very similar in nature. So, let’s take a second to walk through the differences before we get started.

HR software

This is something companies provide to make in-house HR management easier. 

With HR software, you pay a monthly fee to use it every month. Alternatively, you could buy a license and install it on your computer. 

It’s mostly for automating processes or providing a network of benefits providers. 

You can use it as a tiny business without HR or if you have a dedicated HR team. Either way, it’s a software that requires you (or someone on your team) to run it. 

With that said, it’s very flexible and affordable.

However, don’t confuse it with HR outsourcing because they aren’t the same, although a few of the providers on this list also offer HR software. 

Human resources outsourcing (HRO)

HR outsourcing means hiring a third-party to take on all or part of your HR management tasks. This can include things like payroll administration, benefits management, recruitment, and employee training programs. 

The benefit of outsourcing in this manner vs. hiring or expanding your in-house team is lower associated costs. When you outsource, you don’t need to pay a salary or provide benefits. 

So, the overall cost is typically much lower than adding new people to your team. 

All of the options on this list offer HR outsourcing in some form or another. Some only cover specific tasks like policy creation, while others offer services covering every aspect of human resources. 

With HR outsourcing, you can decide if you want to outsource all HR activities or just a few. 

Professional employer organization (PEO)

PEO services are a specific type of HR outsourcing in which the company is your co-employer. Furthermore, the service provider becomes the employer of your employees. 

And since the PEO company is the employer, they’re responsible for payroll taxes. 

This type of agreement typically requires a lengthy contract. However, you’re in charge of what your team does on a day-to-day basis. So, everything stays the same on your end, except you’re no longer responsible for specific HR tasks or payroll taxes.

Furthermore, the two parties decide how much responsibility each party handles. 

So, this type of agreement can be extremely flexible if that’s something you need. This is especially beneficial if you already have an HR department.

One of the most significant values of this type of partnership is access to better benefits packages for your team. Plus, you can get those pesky HR tasks off your plate. 

However, you sacrifice a certain degree of control by inviting someone else into your business. 

#1 – G&A Partners Review — The best HR outsourcing service for customization and flexibility

If you’re looking for a customizable and flexible all-around HR outsourcing solution, G&A Partners is my #1 recommendation. 

They combine intuitive technology encompassing everything you need with world-class customer service to empower your business and employees. From payroll services to health insurance, retirement plans, and recruitment, G&A Partners covers it all. 

Furthermore, each plan is custom-fit to your business and specific needs. 

So, you don’t have to worry about cookie-cutter plans that don’t quite fit the bill. Plus, you also get a dedicated client service team to manage everything and help you out when you need it. 

As a G&A Partners client, you can choose from countless services, including:

  • Payroll administration and processing
  • Self-service employee dashboard
  • Time clock, scheduling, and PTO
  • On-demand data access
  • Benefits from the top providers
  • Benefits administration
  • Ancillary benefits
  • Wellness and financial health
  • Sourcing, recruiting, and hiring

And since each plan is custom to match your needs, you’re not stuck paying for services you don’t actually need. Plus, you can rest easy knowing you comply with local, state, and federal legal regulations. 

From recruitment and onboarding to payroll and benefits administration, you’re in good hands.

With that said, G&A Partners doesn’t share pricing online. So, schedule a free consultation to build a service package tailormade for you, your business, and your #1 asset—your employees. 

#2 – Bambee Review — The best HR outsourcing services for HR policies and administrative tasks

If you’re a small business with fewer than 99 employees, Bambee is an affordable way to hire a dedicated account manager to handle HR policies and employee training.

Hiring an in-house HR manager can easily cost $4,000+ every month, plus benefits. So, it gets quite expensive and unattainable for really small businesses. 

But with Bambee, you can outsource starting at $79/month (or $99/month if you pay monthly). 

From the start, you get a dedicated HR manager to help build your HR policies and walk you through your state’s compliance regulations. 

They can also help you onboard employees, terminate them, and handle corrective action while staying in compliance. 

Furthermore, Bambee can also help evaluate your risk for wrongful termination. 

So, you don’t have to worry about expensive lawsuits or continually wondering what you’re responsible for after employee termination. 

Plus, you get complete remote access to your manager via phone, email, and chat to answer questions and help you with anything you need. And the best part? Your employees can chat with them as well. 

With Bambee, you get access to powerful and helpful features, including:

  • Creating and implementing company policies
  • Staff training, so they understand your new policies
  • E-signatures and an online document viewer
  • Staff folders for organization and compliance
  • A smart cabinet for record-keeping
  • HR forms and agreements (i.e., HIPAA notices or offer letters)

You get everything you need to create, implement, and manage internal HR policies. However, you are sacrificing several crucial features, like payroll administration and benefits management for affordable pricing.

So, keep in mind that you will have to manage those things on your own. Bambee can answer questions and look into those things for you, but they’re not included as part of the package. 

#3 – Paychex Review — The best HR outsourcing services for small to midsize businesses

Paychex is one of the most popular and trusted HR solutions on the market. 

They’ve been around for more than 45 years, and over 680,000+ businesses trust them with their HR software and service needs. 

From benefits and attendance to payroll, HR, and onboarding, they offer everything you need to run and streamline your small or midsize business without hiring in-house. 

And the best part is that you can choose which services you need, rather than paying for everything and using a handful of features. 

Plus, you can outsource everything… or a few things, depending on what you need. 

They offer software and service packages for small, medium, and large companies. So, it’s an excellent option for everyone. But their small and medium sizes packages are where they truly shine. 

In fact, more than half a million of their customers are small businesses. 

With their small and midsize packages, you get access to Paychex Flex, their all-in-one HR automation software. 

But you can also choose between 24/7/365 customer support or a dedicated specialist for help when you need it. So, whether you have a dedicated HR team or not, you can rest easy knowing you have an expert manager behind you. 

Paychex Flex comes with a wide range of powerful features, including:

  • Recruiting and applicant tracking
  • Time and attendance
  • Hiring and onboarding
  • Retirement and termination
  • Health insurance administration
  • Payroll management
  • PTO, 401(k)s, and other benefits

You won’t find their pricing online, so get a free quote to learn more about Paychex today!

#4 – Insperity Review — The best PEO services for enterprises

Insperity is an all-in-one HR service provider for small businesses and enterprise organizations alike. They offer individual solutions and a full-service PEO option, making it perfect for small to medium enterprises. 

It’s an excellent choice if you have the budget for their PEO choice as an alternative to hiring or expanding an in-house HR team. 

They also offer a wide range of HR software if you’re a smaller business interested in managing HR activities on your own. However, that gets old very quickly, especially if you have a ton of other things on your plate. 

Insperity’s PEO all-in-one solution covers every HR service imaginable, including:

  • Medical, dental, and vision benefits
  • FSA and HSA accounts
  • Disability, employee assistance, and retirement
  • Payroll processing and administration
  • Time and attendance tracking
  • HR administration and wage garnishments
  • An employee self-service portal
  • Risk mitigation and legal compliance
  • Recruiting and performance management
  • Training and development programs
  • Company culture development
  • Advanced analytics and reporting
  • Personalized customer support for your employees

As if that isn’t enough, they have a team of specialists dedicated to managing different HR tasks. So, you know you’re getting the best of the best. 

It’s essentially an extension of your business (or HR department if you already have one). 

Insperity’s services are a practical way to reduce risk, improve productivity, automate your HR processes, and get a bird’s eye view of your most valuable asset—your employees. 

They offer two-year pricing guarantees, billing transparency, and fixed service fees, so you never have to guess how much you’re going to pay every month. 

However, their prices aren’t available online, so get in touch with their sales team to learn more. 

#5 – ADP Review — The best for full-service non-PEO outsourcing

If you’re interested in full-service HR outsourcing but don’t want to go the PEO route, ADP is an excellent choice. They provide complete outsourcing for everything from administrative tasks to payroll processing and more. 

With that said, they do offer a PEO option. But they’re one of the few providers that offer complete packages without the complexity of an enterprise-grade PEO partnership. 

On top of that, they also offer one of the most popular HR software packages on the market. 

So, you can create an entire HR department using their services and software without having to hire in-house or expand your existing team. 

ADP’s team of experts is ready to help reduce your risk and everyday burden, regardless if you’re just looking for a helping hand with administrative tasks or facing an acquisition, merger, or an at-risk termination.

So, no matter the situation, ADP has you covered. 

They offer a variety of individual services and more strategic offerings, including things like:

  • Payroll and benefits administration
  • Time and attendance tracking
  • Employee handbooks and internal policies
  • COBRA insurance administration
  • Dynamic analytics
  • Compliance training, tracking, and reporting
  • Recruitment and staffing

On top of that, they also offer a bundle of business processes and HR outsourcing if you need even more assistance with the ins and outs of your business. 

Because each package is tailored for your business, you won’t find ADP’s pricing online. 

As such, you’ll have to get with their sales team to learn more and start building out your HR outsourcing package. 

#6 – CPEhr Review — The best HR outsourcing services for individual tasks and HR consultations

If you’re interested in outsourcing individual HR tasks or receiving HR consultations, CPEhr is a smart choice. They offer a wide variety of different services designed to help make your life (or your HR department’s) life a bit easier. 

So, rather than spending time running payroll or finding the best benefits for your team, you can work on things that actually move the needle for your business. 

Plus, they also take pride in helping customers develop long-term and short-term HR strategies, so you’re never left to figure things out on your own. 

Whether your HR department needs some extra assistance or you need one-off services, like recruitment for an open position, CPEhr has you covered. Their services span basic administrative tasks to more complex strategy planning, including:

  • Payroll and tax administration
  • Recruiting, onboarding, and training
  • Benefits administration
  • COBRA insurance management
  • Disability and retirement
  • Employee benefit orientations
  • Employee and management training
  • Risk management consulting
  • Employee handbooks and policies
  • Unemployment and disability administration
  • Performance reviews
  • Legal compliance
  • Government audits

Essentially, CPEhr covers anything you need, whether you want to outsource everything or a short-term one-off situation. 

They also offer PEO and full HR outsourcing plans, if that’s something you’re interested in. However, their a la carte services and complete flexibility are what make them stand out from everyone else on this list. 

Like most providers, you won’t find pricing online. 

Get in touch with their team to talk more about your needs and learn more about how CPEhr can help your business today!

Wrapping things up

G&A Partners is my top recommendation for most users. It’s incredibly flexible with the ability to handle businesses of all shapes and sizes. Plus, they offer a wide range of services to help make your life easier. 

But that doesn’t mean they’re right for everyone. 

So, don’t forget to use the criteria we talked about as you go through the process of finding the best HR outsourcing services for you, your team, and your business. 

How do you handle human resources at your company?

The post Best HR Outsourcing Services appeared first on Neil Patel.

Thank you for reading.

The Best Credit Card Processing Companies (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important.

So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple and secure for both parties. 

Not only that, as a business owner you need to know that you’re not shelling out cash on inferior services or unnecessary additional fees.

Therefore, this post will cover everything you need to know about choosing the right credit card processing company. Plus, I’ll introduce my top picks for a wide range of businesses of different sizes and with different needs.

The Top 10 Credit Card Processing Companies

  1. Square
  2. PayPal
  3. FIS
  4. Stripe
  5. Payline Data
  6. Fiserv
  7. BitPay
  8. Adyen
  9. Dharma Merchant Services
  10. Fattmerchant

How to Choose the Best Credit Card Processing Company for You

Here are some key elements to consider when choosing the right credit card processing company for you:

1. Fees

Look at the payment terms and fees carefully. Different companies offer different pricing models and things can start to get a little complex.

Firstly, there are interchange fees, which is the percentage taken by the company on every transaction made. Full-service credit card processing companies also take a monthly fee. There may also be additional costs, such as setup or monthly minimum fees.

2. Accepted Payment Methods

Nowadays, you need a payment processing company that accepts more than just debit and credit cards. Digital wallets like PayPal, Google Pay or Apple Pay have become extremely popular. 

3. Customer Experience

When shopping, customers want the entire experience to be quick and easy. This is particularly important in e-commerce where the checkout process needs to be streamlined. 

In fact, a long and complicated checkout process is the number three reason why consumers abandon their carts in 2020.

It’s also vital that the payment gateway is secure because obviously we’re dealing with sensitive data here. So, look for elements such as PCI compliance and encryption.

4. User Experience

Of course, you or your staff are going to be the ones actually using these systems. Thus, the software, apps and/or hardware need to be user-friendly.

Furthermore, with tech, there’s likely to be a glitch or an issue at some point. This means that you need a credit card processing company that offers superior customer support. The reason being, the longer your payment processor is down, the more sales you lose.

Now you know what you need to consider when researching credit card processing companies, let’s take a look at how they work.

The Different Types of Credit Card Processing Company

There are two main types of credit card processing company. Here’s the 411:

Credit Card Processor

A credit card processor is the go-between that takes care of transactions. The processor takes the funds from the customer’s account and deposits them in your merchant account. It also ensures that the transaction information is correct, the customer has sufficient funds and notifies the payment gateway that the transaction was successful.

Full-Service Credit Card Processor & Merchant Account

Full-service providers do the same as credit card processors but also provide a merchant account, meaning you don’t need an additional merchant account with a bank. These providers tend to offer lower interchange fees but also charge a monthly fee and additional fees, such as the above-mentioned setup fees and so on.

Depending on the size of your operation and the volume of payments you receive, you’ll have to calculate which type of credit card processing company is going to keep costs low overall. Look for companies that are transparent and straightforward about the way in which they operate and take fees.

#1 – Square — The Best for Ease of Use

Square is a hugely popular, low-fee credit card processing company for online and brick-and-mortar stores.

Its POS app is rich in features and easy-to-use. Square is also known for providing an exceptional, frictionless range of POS systems:

Bonus: you can get the software and Square Reader for free.

The beauty of Square truly lies in its simplicity. The company offers a transparent, straightforward pricing model: 2.6% + 10¢ for every tap (mobile payment), dip (chip card) or swipe (magstripe card) on the POS and 2.9% + 30¢ for e-commerce transactions.

Other benefits include active fraud prevention, end-to-end encryption, a quick sign-up process and live phone support.

Essentially, Square is an easy-to-use all-rounder that would be an excellent choice for a wide range of businesses.

#2 – PayPal Commerce Platform Review — The Best for Individuals & Low-Volume Sellers

You’re no doubt familiar with PayPal (unless you’ve been living under a rock), but you may not be as familiar with its commerce platform.

With the PayPal Commerce Platform you can take payments online, in-store, on-the-go with an iZettle card reader, by QR code, over the phone and via social shopping links:

If you’re a solopreneur or small business just starting out then the platform is a fantastic choice for you. PayPal offers a flat-rate system where you only pay for the processing services you use.

The other great thing about PayPal is that it’s a highly recognizable and trusted brand. Therefore, advertising the fact that you accept PayPal payments could lead to more conversions.

Overall, the PayPal Commerce Platform is a secure, user-friendly and low-cost solution for beginners, individuals and low-volume sellers.

#3 – FIS — The Best for Small Businesses

FIS (formerly Worldpay) is a global banking software provider that offers payment processing solutions for large enterprises, small businesses and e-commerce stores.

However, this company puts most of its focus on small businesses, serving a range of industries including grocery, retail, restaurants, personal and professional services: 

And this is where FIS really shines as they work directly with small businesses to give them competitive terms and rates. You must contact FIS for a quote.

FIS also stands out as a great provider because of their superior 24/7/365 customer support. Furthermore, their software integrates with 1000+ POS systems which is great if you don’t wish to purchase one of their smart terminals.

FIS is the choice for you if you own a small business and want a customizable solution.

#4 – Stripe — The Best for Internet Businesses

Stripe was designed with a range of online businesses in mind, including e-commerce, mobile commerce, subscription services, marketplaces and other platforms. So, if you’re primarily a web-based business then Stripe is the choice for you.

What also makes it the best choice for online businesses is that the company provides tons of pre-built integrations and ready-made checkout forms for major e-commerce platforms, subscription services and the like:

There’s a simple pay-as-you-go pricing model of 2.9% + 30¢ with no additional monthly or setup fees. 

Stripe is also one of the most technologically-advanced solutions out there with its dedication to improving the platform and machine learning models for intelligent optimizations.

If you’re looking for a competitively-priced credit card processor that will integrate easily with your online business, choose Stripe.

#5 – Payline Data — The Best for High-Risk Merchants

Payline Data offers in-person, online and mobile payment solutions for companies of varying sizes. 

It’s the best option for high-risk merchants that struggle to get approved for accounts elsewhere. Thanks to its partnerships with major banks and premiere support team, Payline Data is able to simplify high-risk account management.

Payline Data’s pricing model is a little more complex than other options with setup, monthly and other additional fees involved. Take a look:

However, you can work out exactly what your monthly costs will be using their payment calculator tool.

Another advantage of using Payline Data is its integrations with major POS, shopping cart and accounting software providers, along with developer APIs for a customizable solution.

As long as you consider the costs carefully, this could be the simplest and cheapest option for those looking for a high-risk merchant account.

#6 – Fiserv — The Best for High-Volume Retailers

This company provides a convenient, secure and reliable payment processing service as well as end-to-end accounting services, if you require them.

What makes Fiserv the best choice for high-volume retailers is the fact that you can negotiate favorable interchange-plus pricing and terms. Or you can opt for flat-rate pricing via its Clover platform.

Having recently merged with international payment processing leader First Data, Fiserv is also a great option for those who operate globally. 

Seven out of the ten largest digital merchants trust Fiserv. Plus, retailers can accept a range of payment methods that are popular around the world, such as Alipay.

Fiserv is the right choice for more experienced, high-volume and global retailers.

#7 – BitPay — The Best for Accepting Crypto

Though technically not a credit card processing company, BitPay is a forward-thinking payment processing company for those who want to add crypto into the mix.

Owned by Shark Tank powerhouse, Mark Cuban, BitPay allows you to accept a range of cryptocurrencies online, via email and in-store. 

The way it works is simple – the customer gets an invoice, they pay in crypto at a locked-in exchange rate, BitPay converts the payment into your local currency and you receive the payment in your account the next day:

Due to the nature of crypto, you can accept payments from around the globe without having to worry about fraudulent purchases. What’s more, BitPay promises a flat rate fee of 1% and no hidden fees. 

So, if you’d like to expand your reach and gain access to the crypto market, BitPay is for you.

#8 – Adyen — The Best for Growing Enterprises

Adyen isn’t for newbies. It counts the likes of Uber, Virgin Hotels, Hunter and Spotify among its customers. So, it’s perfect for growing enterprises that are ready to take their business to the next level. 

You can benefit from transaction optimization to help you get the most revenue from your sales, as well as in-depth reporting on the platform to better understand your customers and aid growth:

Fees vary depending on the payment method used. Yet, Adyen provides a transparent list of all fees for each payment method on their site.

Other benefits include data-driven security, fraud prevention and access to a dedicated team of payment specialists who will provide you with expert advice.

Overall, if you’re focused on growth, Adyen is the perfect partner.

#9 – Dharma Merchant Services — The Best for Quick Service Payments

Dharma is a low-fee credit card processor that specializes in retail and quick service transactions. In other words, if you own a restaurant, bar, fast food joint or other quick service business then this is a great choice for you.

The company offers a low fee of 0.15% and $0.07 per transaction above interchange for storefronts and restaurants:

Plus, the virtual terminal and app are free. The e-commerce rate is slightly higher at 0.20% + $0.10.

With Dharma, you also benefit from exceptional customer service. If you’re new to credit card processing you can get a free consultation and ask all of the questions you need to. Plus, they offer 24/7 tech support.

Choose Dharma if you own a quick service business and need support along the way.

#10 – Fattmerchant — The Best for Professional Services

Fattmerchant provides a range of smart payment processing solutions, but really nails it when it comes to professional service providers.

The reason being, the platform offers the ability to send invoices and retrieve recurring payments quickly and easily. There’s also the option to create payment links and even buttons to take payments for subscription services.

The platform has features which will speed up your business processes through automation, e.g. automated payment reminders:

Fattmerchant offers a different pricing model to many other credit card processing companies. There’s a flat rate subscription fee starting at $99 but 0% markup on interchange and no pesky additional fees.

Essentially, Fattmerchant’s software is a fantastic choice for a range of businesses, but especially for those in professional services or that take recurring payments.

Summing Up

Naturally, there are several criteria to consider when choosing a credit card processing company. Often it will depend on the type of business you run and the volume of payments you take.

Furthermore, some options are better suited to smaller businesses or beginners while others provide more advanced solutions for experienced, higher-volume companies.

Above all, you want a company that offers transparency, security, strong customer support, great software and hardware and the right pricing model to suit your needs.

Now it’s over to you to explore these top providers further and make the right choice.

The post The Best Credit Card Processing Companies (In-Depth Review) appeared first on Neil Patel.

Thank you for reading.

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

This may be of some interest.

Posted by BritneyMuller

SEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.

It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go in and confidently talk about as SEOs is the fact that SEO has around 20X more opportunity than both mobile and desktop PPC combined.

This is a really, really big deal. It’s something that you can showcase. These are the stats to back it up. We will also link to the research to this down below. Good to kind of have that in your back pocket. Aside from this, you will obviously have your audit. So potential client, you’re looking to get this deal.

Get the most out of the SEO audit

☑ Highlight the opportunities, not the screw-ups

You’re going to do an audit, and something that I have always suggested is that instead of highlighting the things that the potential client is doing wrong, or screwed up, is to really highlight those opportunities. Start to get them excited about what it is that their site is capable of and that you could help them with. I think that sheds a really positive light and moves you in the right direction.

☑ Explain their competitive advantage

I think this is really interesting in many spaces where you can sort of say, “Okay, your competitors are here, and you’re currently here and this is why,”and to show them proof. That makes them feel as though you have a strong understanding of the landscape and can sort of help them get there.

☑ Emphasize quick wins

I almost didn’t put this in here because I think quick wins is sort of a sketchy term. Essentially, you really do want to showcase what it is you can do quickly, but you want to…

☑ Under-promise, over-deliver

You don’t want to lose trust or credibility with a potential client by overpromising something that you can’t deliver. Get off to the right start. Under-promise, over-deliver.

Smart negotiation tactics

☑ Do your research

Know everything you can about this clientPerhaps what deals they’ve done in the past, what agencies they’ve worked with. You can get all sorts of knowledge about that before going into negotiation that will really help you.

☑ Prioritize your terms

So all too often, people go into a negotiation thinking me, me, me, me, when really you also need to be thinking about, “Well, what am I willing to lose?What can I give up to reach a point that we can both agree on?” Really important to think about as you go in.

☑ Flinch!

This is a very old, funny negotiation tactic where when the other side counters, you flinch. You do this like flinch, and you go, “Oh, is that the best you can do?” It’s super silly. It might be used against you, in which case you can just say, “Nice flinch.” But it does tend to help you get better deals.

So take that with a grain of salt. But I look forward to your feedback down below. It’s so funny.

☑ Use the words “fair” and “comfortable”

The words “fair” and “comfortable” do really well in negotiations. These words are inarguable. You can’t argue with fair. “I want to do what is comfortable for us both. I want us both to reach terms that are fair.”

You want to use these terms to put the other side at ease and to also help bridge that gap where you can come out with a win-win situation.

☑ Never be the key decision maker

I see this all too often when people go off on their own, and instantly on their business cards and in their head and email they’re the CEO.

They are this. You don’t have to be that, and you sort of lose leverage when you are. When I owned my agency for six years, I enjoyed not being CEO. I liked having a board of directors that I could reach out to during a negotiation and not being the sole decision maker. Even if you feel that you are the sole decision maker, I know that there are people that care about you and that are looking out for your business that you could contact as sort of a business mentor, and you could use that in negotiation. You can use that to help you. Something to think about.

Tips for negotiation newbies

So for the newbies, a lot of you are probably like, “I can never go on my own. I can never do these things.” I’m from northern Minnesota. I have been super awkward about discussing money my whole life for any sort of business deal. If I could do it, I promise any one of you watching this can do it.

☑ Power pose!

I’m not kidding, promise. Some tips that I learned, when I had my agency, was to power pose before negotiations. So there’s a great TED talk on this that we can link to down below. I do this before most of my big speaking gigs, thanks to Mike Ramsey who told me to do this at SMX Advanced 3 years ago.

Go ahead and power pose. Feel good. Feel confident. Amp yourself up.

☑ Walk the walk

You’ve got to when it comes to some of these things and to just feel comfortable in that space.

☑ Good > perfect

Know that good is better than perfect. A lot of us are perfectionists, and we just have to execute good. Trying to be perfect will kill us all.

☑ Screw imposter syndrome

Many of the speakers that I go on different conference circuits with all struggle with this. It’s totally normal, but it’s good to acknowledge that it’s so silly. So to try to take that silly voice out of your head and start to feel good about the things that you are able to offer.

Take inspiration where you can find it

I highly suggest you check out Brian Tracy’s old-school negotiation podcasts. He has some old videos. They’re so good. But he talks about leverage all the time and has two really great examples that I love so much. One being jade merchants. So these jade merchants that would take out pieces of jade and they would watch people’s reactions piece by piece that they brought out.

So they knew what piece interested this person the most, and that would be the higher price. It was brilliant. Then the time constraints is he has an example of people doing business deals in China. When they landed, the Chinese would greet them and say, “Oh, can I see your return flight ticket? I just want to know when you’re leaving.”

They would not make a deal until that last second. The more you know about some of these leverage tactics, the more you can be aware of them if they were to be used against you or if you were to leverage something like that. Super interesting stuff.

Take the time to get to know their business

☑ Tie in ROI

Lastly, just really take the time to get to know someone’s business. It just shows that you care, and you’re able to prioritize what it is that you can deliver based on where they make the most money off of the products or services that they offer. That helps you tie in the ROI of the things that you can accomplish.

☑ Know the order of products/services that make them the most money

One real quick example was my previous company. We worked with plastic surgeons, and we really worked hard to understand that funnel of how people decide to get any sort of elective procedure. It came down to two things.

It was before and after photos and price. So we knew that we could optimize for those two things and do very well in their space. So showing that you care, going the extra mile, sort of tying all of these things together, I really hope this helps. I look forward to the feedback down below. I know this was a little bit different Whiteboard Friday, but I thought it would be a fun topic to cover.

So thank you so much for joining me on this edition of Whiteboard Friday. I will see you all soon. Bye.

Video transcription by Speechpad.com


Scoop up more SEO insights at MozCon Virtual this July

Don’t miss exclusive data, tips, workflows, and advice from Britney and our other fantastic speakers at this year’s MozCon Virtual! Chock full of the SEO industry’s top thought leadership, for the first time ever MozCon will be completely remote-friendly. It’s like 20+ of your favorite Whiteboard Fridays on vitamins and doubled in size, plus interactive Q&A, virtual networking, and full access to the video bundle:

Save my spot at MozCon Virtual!

Still not convinced? Moz VP Product, Rob Ousbey, is here to share five highly persuasive reasons to attend!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

This may be of some interest.

Posted by BritneyMuller

SEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.

It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go in and confidently talk about as SEOs is the fact that SEO has around 20X more opportunity than both mobile and desktop PPC combined.

This is a really, really big deal. It’s something that you can showcase. These are the stats to back it up. We will also link to the research to this down below. Good to kind of have that in your back pocket. Aside from this, you will obviously have your audit. So potential client, you’re looking to get this deal.

Get the most out of the SEO audit

☑ Highlight the opportunities, not the screw-ups

You’re going to do an audit, and something that I have always suggested is that instead of highlighting the things that the potential client is doing wrong, or screwed up, is to really highlight those opportunities. Start to get them excited about what it is that their site is capable of and that you could help them with. I think that sheds a really positive light and moves you in the right direction.

☑ Explain their competitive advantage

I think this is really interesting in many spaces where you can sort of say, “Okay, your competitors are here, and you’re currently here and this is why,”and to show them proof. That makes them feel as though you have a strong understanding of the landscape and can sort of help them get there.

☑ Emphasize quick wins

I almost didn’t put this in here because I think quick wins is sort of a sketchy term. Essentially, you really do want to showcase what it is you can do quickly, but you want to…

☑ Under-promise, over-deliver

You don’t want to lose trust or credibility with a potential client by overpromising something that you can’t deliver. Get off to the right start. Under-promise, over-deliver.

Smart negotiation tactics

☑ Do your research

Know everything you can about this clientPerhaps what deals they’ve done in the past, what agencies they’ve worked with. You can get all sorts of knowledge about that before going into negotiation that will really help you.

☑ Prioritize your terms

So all too often, people go into a negotiation thinking me, me, me, me, when really you also need to be thinking about, “Well, what am I willing to lose?What can I give up to reach a point that we can both agree on?” Really important to think about as you go in.

☑ Flinch!

This is a very old, funny negotiation tactic where when the other side counters, you flinch. You do this like flinch, and you go, “Oh, is that the best you can do?” It’s super silly. It might be used against you, in which case you can just say, “Nice flinch.” But it does tend to help you get better deals.

So take that with a grain of salt. But I look forward to your feedback down below. It’s so funny.

☑ Use the words “fair” and “comfortable”

The words “fair” and “comfortable” do really well in negotiations. These words are inarguable. You can’t argue with fair. “I want to do what is comfortable for us both. I want us both to reach terms that are fair.”

You want to use these terms to put the other side at ease and to also help bridge that gap where you can come out with a win-win situation.

☑ Never be the key decision maker

I see this all too often when people go off on their own, and instantly on their business cards and in their head and email they’re the CEO.

They are this. You don’t have to be that, and you sort of lose leverage when you are. When I owned my agency for six years, I enjoyed not being CEO. I liked having a board of directors that I could reach out to during a negotiation and not being the sole decision maker. Even if you feel that you are the sole decision maker, I know that there are people that care about you and that are looking out for your business that you could contact as sort of a business mentor, and you could use that in negotiation. You can use that to help you. Something to think about.

Tips for negotiation newbies

So for the newbies, a lot of you are probably like, “I can never go on my own. I can never do these things.” I’m from northern Minnesota. I have been super awkward about discussing money my whole life for any sort of business deal. If I could do it, I promise any one of you watching this can do it.

☑ Power pose!

I’m not kidding, promise. Some tips that I learned, when I had my agency, was to power pose before negotiations. So there’s a great TED talk on this that we can link to down below. I do this before most of my big speaking gigs, thanks to Mike Ramsey who told me to do this at SMX Advanced 3 years ago.

Go ahead and power pose. Feel good. Feel confident. Amp yourself up.

☑ Walk the walk

You’ve got to when it comes to some of these things and to just feel comfortable in that space.

☑ Good > perfect

Know that good is better than perfect. A lot of us are perfectionists, and we just have to execute good. Trying to be perfect will kill us all.

☑ Screw imposter syndrome

Many of the speakers that I go on different conference circuits with all struggle with this. It’s totally normal, but it’s good to acknowledge that it’s so silly. So to try to take that silly voice out of your head and start to feel good about the things that you are able to offer.

Take inspiration where you can find it

I highly suggest you check out Brian Tracy’s old-school negotiation podcasts. He has some old videos. They’re so good. But he talks about leverage all the time and has two really great examples that I love so much. One being jade merchants. So these jade merchants that would take out pieces of jade and they would watch people’s reactions piece by piece that they brought out.

So they knew what piece interested this person the most, and that would be the higher price. It was brilliant. Then the time constraints is he has an example of people doing business deals in China. When they landed, the Chinese would greet them and say, “Oh, can I see your return flight ticket? I just want to know when you’re leaving.”

They would not make a deal until that last second. The more you know about some of these leverage tactics, the more you can be aware of them if they were to be used against you or if you were to leverage something like that. Super interesting stuff.

Take the time to get to know their business

☑ Tie in ROI

Lastly, just really take the time to get to know someone’s business. It just shows that you care, and you’re able to prioritize what it is that you can deliver based on where they make the most money off of the products or services that they offer. That helps you tie in the ROI of the things that you can accomplish.

☑ Know the order of products/services that make them the most money

One real quick example was my previous company. We worked with plastic surgeons, and we really worked hard to understand that funnel of how people decide to get any sort of elective procedure. It came down to two things.

It was before and after photos and price. So we knew that we could optimize for those two things and do very well in their space. So showing that you care, going the extra mile, sort of tying all of these things together, I really hope this helps. I look forward to the feedback down below. I know this was a little bit different Whiteboard Friday, but I thought it would be a fun topic to cover.

So thank you so much for joining me on this edition of Whiteboard Friday. I will see you all soon. Bye.

Video transcription by Speechpad.com


Scoop up more SEO insights at MozCon Virtual this July

Don’t miss exclusive data, tips, workflows, and advice from Britney and our other fantastic speakers at this year’s MozCon Virtual! Chock full of the SEO industry’s top thought leadership, for the first time ever MozCon will be completely remote-friendly. It’s like 20+ of your favorite Whiteboard Fridays on vitamins and doubled in size, plus interactive Q&A, virtual networking, and full access to the video bundle:

Save my spot at MozCon Virtual!

Still not convinced? Moz VP Product, Rob Ousbey, is here to share five highly persuasive reasons to attend!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

The 22 best movies now streaming on Netflix

This may be of some interest.

The 22 best movies now streaming on Netflix

Uploads%252fvideo uploaders%252fdistribution thumb%252fimage%252f93543%252ffad2cc71 1190 41af 93bd d19572bb6307.png%252f930x520.png?signature=aq3tnbzvu9eylx i2xjpaeohnwm=&source=https%3a%2f%2fblueprint api production.s3.amazonaws Read more…

“player”:”description”:”Hulu and chill? Amazon and chill? Vudu and chill??”,”image”:”https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F93543%252Ffad2cc71-1190-41af-93bd-d19572bb6307.png%252F930x520.png?signature=aq3tnbzvU9eyLx-I2XJPaeOhNWM=&source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com”,”mediaid”:”jmnrkG9El1″,”preload”:false,”title”:”Which streaming service is right for you? — Clarification Please”,”sources”:[“file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/hls.m3u8″,”file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/dash.mpd”,”file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/mp4/1080.mp4″,”file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/mp4/720.mp4″,”file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/mp4/480.mp4″],”player_id”:”WmgvXppl”,”options”:”disableAds”:false,”disableSharing”:false,”nextupAction”:”autoplay”,”embedUrl”:”https://mashable.com/videos/blueprint:jmnrkG9El1/embed/?player=offsite”,”standaloneUrl”:null,”post”:”url”:”https://mashable.com/article/streaming-services-live-tv/”,”date”:”2020-01-15T16:18:45.455Z”,”bp_id”:109202,”wp_id”:null,”advertising”:”params”:”keywords”:”tech,entertainment,movies,amazon,netflix,hulu,hbo,streaming,screening,streaming sites”,”sec0″:null,”sec1″:””,”prc”:””,”analytics”:”labels”:”tech,entertainment,movies,amazon,netflix,hulu,hbo,streaming,screening,streaming sites”,”videoSeriesName”:null

More about Netflix, Streaming Services, Best Movies, Streaming Guides, and Entertainment

Thank you for reading.

Risk-Averse Link Building – Best of Whiteboard Friday

This may be of some interest.

Posted by rjonesx.

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down.

Risk Averse Links

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I’ll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I’ll tell you, there’s nothing more exciting than getting that great link.

Now, today I’m going to focus a little bit more on the agency and consultant side. But one takeaway before we get started, for anybody out there who’s using agencies or who’s looking to use a consultant for link building, is kind of flip this whole presentation on its head. When I’m giving advice to agencies, you should use that as rules of thumb for judging whether or not you want to use an agency in the future. So let me jump right in and we’ll get going.

What I’m going to talk about today is risk-averse link building. So the vast majority of agencies out there really want to provide good links for their customers, but they just don’t know how. Let’s admit it. The majority of SEO agencies and consultants don’t do their own link building, or if they do, it’s either guest posting or maybe known placements in popular magazines or online websites where you can get links. There’s like a list that will go around of how much it costs to get an article on, well, Forbes doesn’t even count anymore because they’ve no-followed their links, but that’s about it. It’s nothing special.

So today I want to talk through how you can actually build really good links for your customers and what really the framework is that you need to be looking into to make sure you’re risk averse so that your customers can come out of this picture with a stronger link profile and without actually adopting much risk.

1. Never build a link you can’t remove!

So we’re going to touch on a couple of maxims or truisms. The first one is never build a link you can’t remove. I didn’t come upon this one until after Penguin, but it just occurred to me it is such a nightmare to get rid of links. Even with disavow, often it feels better that you can just get the link pulled from the web. Now, with negative SEO as being potentially an issue, admittedly Google is trying to devalue links as opposed to penalize, but still the rule holds strong. Never build a link that you can’t remove.

But how do you do that? I mean you don’t have necessarily control over it. Well, first off, there’s a difference between earnings links and building links. So if you get a link out there that you didn’t do anything for, you just got it because you wrote great content, don’t worry about it. But if you’re actually going to actively link build, you need to follow this rule, and there are actually some interesting ways that we can go about it.

Canonical “burn” pages

The first one is the methodology that I call canonical burn pages. I’m sure that sounds a little dark. But it actually is essentially just an insurance policy on your links. The idea is don’t put all of your content value and link value into the same bucket. It works like this. Let’s say this article or this Whiteboard Friday goes up at the URL risk-averse-links and Moz decided to do some outreach-based link building. Well, then I might make another version, risk-averse-linkbuilding, and then in my out linking actually request that people link to that version of the page. That page will be identical, and it will have a canonical tag so that all of the link value should pass back to the original.

Now, I’m not asking you to build a thousand doorway pages or anything of that sort, but here’s the reason for the separation. Let’s say you reach out to one of these webmasters and they’re like, “This is great,” and they throw it up on a blog post, and what they don’t tell you is, “Oh yeah, I’ve got 100 other blogs in my link farm, and I’m just going to syndicate this out.” Now you’ve got a ton of link spam pointing to the page. Well, you don’t want that pointing to your site. The chances this guy is going to go remove his link from those hundreds if not thousands of pages are very low. Well, the worst case scenario here is that you’ve lost this page, the link page, and you drop it and you create a new one of these burn pages and keep going.

Or what if the opposite happens? When you actually start ranking because of this great content that you’ve produced and you’ve done great link building and somebody gets upset and decides to spam the page that’s ranking with a ton of links, we saw this all the time in the legal sector, which was shocking to me. You would think you would never spam a lawyer, but apparently lawyers aren’t afraid of another lawyer.

But regardless, what we could do in those situations is simply get rid of the original page and leave the canonical page that has all the links. So what you’ve done is sort of divided your eggs into different baskets without actually losing the ranking potential. So we call these canonical burn pages. If you have questions about this, I can talk more about it in the comments.

Know thy link provider

The other thing that’s just stupidly obvious is you should know thy link provider. If you are getting your links from a website that says pay $50 for so and so package and you’ll get x-links from these sources on Tier 2, you’re never going to be able to remove those links once you get them unless you’re using something like a canonical burn page. But in those cases where you’re trying to get good links, actually build a relationship where the person understands that you might need to remove this link in the future. It’s going to mean you lose some links, but in the long run, it’s going to protect you and your customers.

That’s where the selling point becomes really strong. Imagine you’re on a client call, sales call and someone comes to you and they say they want link building. They’ve been burned before. They know what it’s like to get a penalty. They know what it’s like to have somebody tell them, “I just don’t know how to do it.”

Well, what if you can tell them, hey, we can link build for you and we are so confident in the quality of our offering that we can promise you, guarantee that we can remove the links we build for you within 7 days, 14 days, whatever number it ends up taking your team to actually do? That kind of insurance policy that you just put on top of your product is priceless to a customer who’s worried about the potential harm that links might bring.

2. You can’t trade anything for a link (except user value)!

Now this leads me to number two. This is the simplest way to describe following Google’s guidelines, which is you can’t trade anything for a link except user value. Now, I’m going to admit something here. A lot of folks who are watching this who know me know this, but my old company years and years and years ago did a lot of link buying. At the time, I justified it because I frankly thought that was the only way to do it. We had a fantastic link builder who worked for us, and he wanted to move up in the company. We just didn’t have the space for him. We said to him, “Look, it’s probably better for you to just go on your own.”

Within a year of leaving, he had made over a million dollars selling a site that he ranked only using white hat link building tactics because he was a master of outreach. From that day on, just everything changed. You don’t have to cheat to get good links. It’s just true. You have to work, but you don’t have to cheat. So just do it already. There are tons of ways to justify outreach to a website to say it’s worth getting a link.

So, for example, you could

  • Build some tools and reach out to websites that might want to link to those tools.
  • You can offer data or images.
  • Accessibility. Find great content out there that’s inaccessible or isn’t useful for individuals who might need screen readers. Just recreate the content and follow the guidelines for accessibility and reach out to everybody who links to that site. Now you’ve got a reason to say, “Look, it’s a great web page, but unfortunately a certain percentage of the population can’t use it. Why don’t you offer, as well as the existing link, one to your accessible version?”
  • Broken link replacement.
  • Skyscraper content, which is where you just create fantastic content. Brian Dean over at Backlinko has a fantastic guide to that.

There are just so many ways to get good links.

Let me put it just a different way. You should be embarrassed if you cannot create content that is worth outreach. In fact, that word “embarrassment,” if you are embarrassed to email someone about your content, then it means you haven’t created good enough content. As an SEO, that’s your responsibility. So just sit down and spend some more time thinking about this. You can do it. I’ve seen it happen thousands of times, and you can end up building much better links than you ever would otherwise.

3. Tool up!

The last thing I would say is tool up. Look, better metrics and better workflows come from tools. There are lots of different ways to do this.

First off, you need a good backlink tool. Our new Link Explorer is 29 trillion links strong and it’s fantastic. There’s also Fresh Web Explorer for doing mentions. So you can find websites that talk about you but don’t link. You’re also going to want some tools that might do more specific link prospecting, like LinkProspector.com or Ontolo or BrokenLinkBuilding.com, and then some outreach tools like Pitchbox and BuzzStream.

But once you figure out those stacks, your link building stack, you’re going to be able to produce links reliably for customers. I’m going to tell you, there is nothing that will improve your street cred and your brand reputation than link building. Link building is street cred in our industry. There is nothing more powerful than saying, “Yeah, we built a couple thousand links last year for our customers,” and you don’t have to say, “Oh, we bought,” or, “We outsourced.” It’s just, “We just do link building, and we’re good at it.”

So I guess my takeaway from all of this is that it’s really not as terrible as you think it is. At the end of the day, if you can master this process of link building, your agency will be going from a dime a dozen, where there are 100 in an averaged-sized city in the United States, to being a leading provider in the country just by simply mastering link building. If you follow the first two rules and properly tool up, you’re well on your way.

So I hope to talk more to you in the comments below. If you have any questions, I can refer you to some other guides out there, including some former Whiteboard Fridays that will give you some great link building tips. Hope to talk to you soon.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

The SEO Elevator Pitch – Best of Whiteboard Friday

This may be of some interest.

Posted by KameronJenkins

This week, we’re revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that’s happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey guys, welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins. Today we’re going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.

So essentially, I was on Twitter and I saw John Mueller. He tweeted, “Hey, I meet with a lot of developers, and a lot of times they don’t really know what SEOs do.” He was genuinely asking. He was asking, “Hey, SEO community, how do you describe what you do?” I’m scrolling through, and I’m seeing a lot of different answers, and all of them I’m resonating with.

They’re all things that I would probably say myself. But it’s just interesting how many different answers there were to the question, “What do SEOs do and what value do they provide?” So I kind of thought to myself, “Why is that? Why do we have so many different explanations for what SEO is and what we do?” So I thought about it, and I thought that it might be a good idea for myself and maybe other SEOs if you don’t already have an elevator pitch ready.

What is an SEO elevator pitch?

Now, if you’re not familiar with the concept of an elevator pitch, it’s basically — I have a definition here — a succinct and persuasive speech that communicates your unique value as an SEO. It’s called an elevator pitch essentially because it should take about the length of time it takes to ride the elevator with someone. So you want to be able to quickly and concisely answer someone’s question when they ask you, “Oh, SEO, what is that?I think I’ve heard of that before. What do you do?”

Why is this so hard?

So let’s dive right in. So I mentioned, in the beginning, how there are so many different answers to this “what do you say you do here” type question. I think it’s hard to kind of come up with a concise explanation for a few different reasons. So I wanted to dive into that a little bit first.

1. Lots of specialties within SEO

So number one, there are lots of specialties within SEO.

As the industry has advanced over the last two plus decades, it has become very diverse, and there are lots of different facets in SEO. I found myself on quite a rabbit trail. I was on LinkedIn and I was kind of browsing SEO job descriptions. I wanted to see basically: What is it that people are looking for in an SEO?

How do they describe it? What are the characteristics? So basically, I found a lot of different things, but I found a few themes that emerged. So there are your content-focused SEOs, and those are people that are your keyword research aficionados. There are the people that write search engine optimized content to drive traffic to your website. You have your link builders, people that focus almost exclusively on that.

You have your local SEOs, and you have your analysts. You have your tech SEOs, people that either work on a dev team or closely with a dev team. So I think that’s okay though. There are lots of different facets within SEO, and I think that’s awesome. That’s, to me, a sign of maturity in our industry. So when there are a lot of different specialties within SEO, I think it’s right and good for all of our elevator pitches to differ.

So if you have a specialty within SEO, it can be different. It should kind of cater toward the unique brand of SEO that you do, and that’s okay.

2. Different audiences

Number two, there are different audiences. We’re not always going to be talking to the same kind of person. So maybe you’re talking to your boss or a client. To me, those are more revenue-focused conversations.

They want to know: What’s the value of what you do? How does it affect my bottom line? How does it help me run my business and stay afloat and stay profitable? If you’re talking to a developer, that’s going to be a slightly different conversation. So I think it’s okay if we kind of tweak our elevator pitch to make it a little bit more palatable for the people that we’re talking to.

3. Algorithm maturity

Three, why this is hard is there’s been, obviously, a lot of changes all the time in the algorithm, and as it matures, it’s going to look like the SEO’s job is completely different than last year just because the algorithm keeps maturing and it looks like our jobs are changing all the time. So I think that’s a reality that we have to live with, but I still think it’s important, even though things are changing all the time, to have a baseline kind of pitch that we give people when they ask us what it is we do.

So that’s why it’s hard. That’s what your elevator pitch is.

My elevator pitch: SEO is marketing, with search engines

Then, by way of example, I thought I’d just give you my SEO elevator pitch. Maybe it will spark your creativity. Maybe it will give you some ideas. Maybe you already have one, and that’s okay. But the point is not to use mine.

The point is essentially to kind of take you through what mine looks like, hopefully get your creative juices flowing, and you can create your own. So let’s dive right into my pitch.

So my pitch is SEO is marketing, just with search engines. So we have the funnel here — awareness, consideration, and decision.

Awareness: Rank and attract clicks for informational queries.

First of all, I think it’s important to note that SEO can help you rank and attract clicks for informational queries.

Consideration: Rank and attract clicks for evaluation queries.

So when your audience is searching for information, they want to solve their pain points, they’re not ready to buy, they’re just searching, we’re meeting them there with content that brings them to the site, informs them, and now they’re familiar with our brand. Those are great assisted conversions. Rank and attract clicks for evaluation queries. When your audience is starting to compare their options, you want to be there. You want to meet them there, and we can do that with SEO.

Decision: Rank, attract clicks, and promote conversion for bottom-funnel queries

At the decision phase, you can rank and attract clicks and kind of promote conversions for bottom of funnel queries. When people are in their “I want to buy” stage, SEO can meet them there. So I think it’s important to realize that SEO isn’t kind of like a cost center and not a profit center. It’s not like a bottom of funnel thing. I’ve heard that in a lot of places, and I think it’s just important to kind of draw attention to the fact that SEO is integrated throughout your marketing funnel. It’s not relegated to one stage or another.

But how?

We talked about rank and attract clicks and promote conversions. But how do we do that? That’s the what it does.

But how do we do it? So this is how I explain it. I think really, for me, there are two sides to the SEO’s coin. We have driving, and we have supporting.

1. Driving

So on the driving side, I would say something like this. When someone searches a phrase or a keyword in Google, I make sure the business’ website shows up in the non-ad results. That’s important because a lot of people are like, “Oh, do you bid on keywords?”

We’re like, “No, no, that’s PPC.” So I always just throw in “non-ad” because people understand that. So I do that through content that answers people’s questions, links that help search engines find my content and show signs of authority and popularity of my content, and accessibility. So that’s kind of your technical foundation.

You’re making sure that your website is crawlable and it that it’s index the way that you want it to be indexed. When people get there, it works. It works on mobile and on desktop. It’s fast. So I think these are really the three big pillars of driving SEO — content, links, and making sure your website is technically sound. So that’s how I describe the driving, the proactive side of SEO.

2. Supporting

Then two, we have supporting, and I think this is kind of an underrated or maybe it’s often seen as kind of an interruption to our jobs.

But I think it’s important to actually call it what it is. It’s a big part of what we do. So I think we should embrace it as SEOs.

A. Be the Google Magic 8-ball

For one, we can serve as the Google Magic 8-Ball. When people come to us in our organization and they say, “Hey, I’m going to make this change, or I’m thinking about making this change.Is this going to be good or bad for SEO?”

I think it’s great that people are asking that question. Always be available and always make yourself ready to answer those types of questions for people. So I think on the reactionary side we can be that kind of person that helps guide people and understand what is going to affect your organic search presence.

B. Assist marketing

Two, we can assist marketing. So on this side of the coin, we’re driving.

We can drive our own marketing strategies. As SEOs, we can see how SEO can drive all phases of the funnel. But I think it’s important to note that we’re not the only people in our organization. Often SEOs maybe they don’t even live in the marketing department. Maybe they do and they report to a marketing lead. There are other initiatives that your marketing lead could be investigating.

Maybe they say, “Hey, we’ve just done some market research, and here’s this plan.” It could be our job as SEOs to take that plan, take that strategy and translate it into something digital. I think that’s a really important value that SEOs can add. We can actually assist marketing as well as drive our own efforts.

C. Fix mistakes

Then number three here, I know this is another one that kind of makes people cringe, but we are here to fix mistakes when they happen and train people so that they don’t happen again. So maybe we come in on a Monday morning and we’re ready to face the week, and we see that traffic has taken a nosedive or something. We go, “Oh, no,” and we dive in.

We try to see what happened. But I think that’s really important. It’s our job or it’s part of our job to kind of dive in, diagnose what happened, and not only that but support and be there to help fix it or guide the fixes, and then train and educate and make sure that people know what it is that happened and how it shouldn’t happen again.

You’re there to help train them and guide them. I think that’s another really important way that we can support as SEOs. So that’s essentially how I describe it.

3 tips for coming up with your own pitch

Before I go, I just wanted to mention some tips when you’re coming up with your own SEO elevator pitch. I think it’s really important to just kind of stay away from certain language when you’re crafting your own “this is what I do” speech.

So the three tips I have are:

1. Stay away from jargon.

If you’re giving an SEO elevator pitch, it’s to people that don’t know what SEO is. So try to avoid jargon. I know it’s really easy as SEOs. I find myself doing it all the time. There are things that I don’t think are jargon.

But then I take a couple steps back and I realize, oh yeah, that’s not layman’s terms. So stay away from jargon if at all possible. You’re not going to benefit anyone by confusing them.

2. Avoid policing.

It can be easy as SEOs I’ve found and I’ve found myself in this trap a couple of times where we kind of act as these traffic cops that are waiting around the corner, and when people make a mistake, we’re there to wag our finger at them.

So avoid any language that makes it sound like the SEOs are just the police waiting to kind of punish people for wrongdoing. We are there to help fix mistakes, but it’s in a guiding and educating and supporting, kind of collaborative manner and not like a policing type of manner. Number three, I would say is kind of similar, but a little different.

3. Avoid Supermanning.

I call this Supermanning because it’s the type of language that makes it sound like SEOs are here to swoop in and save the day when something goes wrong. We do. We’re superheroes a lot of times. There are things that happen and thank goodness there was an SEO there to help diagnose and fix that.

But I would avoid any kind of pitch that makes it sound like your entire job is just to kind of save people. There are other people in your organization that are super smart and talented at what they do. They probably wouldn’t like it if you made it sound like you were there to help them all the time. So I just think that’s important to keep in mind. Don’t make it seem like you’re the police waiting to wag your finger at them or you’re the superhero that needs to save everyone from their mistakes.

So yeah, that’s my SEO elevator pitch. That’s why I think it’s important to have one. If you’ve kind of crafted your own SEO elevator pitch, I would love to hear it, and I’m sure it would be great for other SEOs to hear it as well. It’s great to information share. So drop that in the comments if you feel comfortable doing that. If you don’t have one, hopefully this helps. So yeah, that’s it for this week’s Whiteboard Friday, and come back again next week for another one.

Thanks, everybody.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

The 20 Best Google Chrome Extensions for SEO

This may be of some interest.

If you’ve been a marketer for, say, more than five minutes, you know SEO is important. In fact, 97% of people learn more about a local company online than anywhere else. And since Google owns 90% of all searches, it’s easy for marketers to spend hours optimizing every day. This makes saving time where possible key to a busy marketer’s workflow.

Thankfully, when it comes to improving SEO and maximizing your time, there’s a Google Chrome extension for that. In fact, there are many of them, and most can be used right in your browser.

To help you navigate the crowded world of Chrome extensions, we’ve come up with 20 of our favorites for SEO. Most are compatible with Firefox and Safari as well, and each of them keeps track of most of the analytics for you. Because less time fussing over SEO means more time for finding the perfect dog GIF to share with your team.

Chrome extensions are helpful when looking for ideas to improve SEO strategy and seeing the analytics of competitors instantly. Some even have the ability to make colorful graphs and charts for us visual folks to make presentations and comparisons a breeze.

The 20 Best SEO Extensions for Google Chrome

1. MozBar

MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page optimization, and digger SERP metrics.

2. Keywords Everywhere

Keywords Everywhere is a tool that shows three different information types for keywords on Google: monthly search volume, cost per click, and Google Adwords competition. By having this extension installed, going back and forth from Google Keywords to your open browser page is a thing of the past, as it’s an in-browser extension.

3. SimilarWeb

Offering traffic and key metrics for any website, SimilarWeb is a popular extension that allows users to see statistics and strategy for any website while searching the internet with one click. This extension is helpful for those looking for new and effective SEO strategies, as well as those interested in analyzing different trends across the market.

4. Redirect Path

Microsoft Word’s infamous red squiggly line that alerts their user of improper grammar has an SEO doppelganger: Redirect Path. This extension flags 301, 302, 404, 500 HTTP Status Codes, Meta, and Javascript redirects catching potential issues immediately. It also shows other HTTP headers and server IP addresses.

5. SEO Meta in 1 Click

SEO Meta in 1 Click displays all meta tags and main SEO information for a web page with just a single click. This includes the lengths of titles and descriptions, URL, headers in order of appearance, and the number of images without alt text.

6. BuzzSumo

Need SEO tracking for social? BuzzSumo’s got you covered. This extension allows you to easily track shares and top-performing content on social media pages. Using BuzzSumo can help aid in future SEO decisions and check the backlinks you provide on your pages.

7. Hunter

Hunter makes it easy to find contact information instantly in your browser. This process, named “Domain Search,” is accessible by an icon in Chrome. Hunter finds all the email addresses related to a website.

8. Mangools

Check the SEO strength of websites with Mangools, which offers you the top SEO metrics of websites using Moz and Majestic. Access premium features such as the self-described “Google SERP on steroids” function, aiding with keywords, backlinks, and profile analysis.

9. Google Trends

Trends is part of Google Webmaster Tools, a set of extension tools for building websites and integrating them with Google. Trends presents analytics, using graphs, on the top searches in Google (from Taylor Swift to Kim Kardashian) from across several countries. Trends can help you identify the SEO performance on your website.

10. SEMrush

SEMrush presents itself as a dashboard, reporting on domain performance, as well as that of individual pages. One of its prime features is its SEO toolkit, which allows its users to analyze backlinks and watch keyword rank. It also provides on-page SEO suggestions, fitting itself into an SEO strategy nicely.

11. Serpstat

By using Serpstat, you can instantly check the SEO of your website as well as competitors’. After clicking the in-browser icon, you’ll be able to receive a full SEO audit of a domain. Serpstat has three sections: On-page SEO parameters, page analysis, and domain analysis.

12. Ahrefs

With their SEO toolbar in Chrome, Ahrefs examines website properties and produces keywords, links, and ranking profiles that offer SEO improvements on your website. To receive a detailed report on an SEO metric, just click on it.

13. Check My Links

Aptly named, Check My Links does just that with one click, scanning through webpages for broken links. A huge time saver when designing link-heavy web pages, the extension makes sure the links are working properly, notating when links are broken.

14. NinjaOutreach Lite

The free extension from NinjaOutreach makes browsers capable of advanced data mining. It offers various SEO functions such as webpage URL, title, links, meta descriptions, follower counts on social media, and monetization techniques.

15. PageSpeed Insights by Google

Part of Google Webmaster Tools, PageSpeed Insights is an SEO tool that provides information on desktop and mobile sites. After running an analysis, PageSpeed Insights gives a score on the site and provides suggestions on how to make the web pages run faster.

16. Woorank

Woorank is a site analysis tool similar to PageSpeed Insights, allowing users to see suggestions for improvement on their web pages. It provides an in-depth report on online visibility, social media, and usability, allowing you to keep track of ways to improve different metrics.

17. NoFollow

With NoFollow, marketers can see an outline of web pages that are coded with the nofollow metatag. Because Nofollow links don’t add to SEO metrics, users can identify any external web pages that are backlinking to their websites with indexed links. For pages you don’t want to be indexed — like a landing page — NoFollow checks to see if those pages are coded correctly and highlights any links that aren’t working correctly.

18. Impactana

This toolbar gives a set of metrics, available right in Chrome. The metrics are divided into two categories; “Buzz,” which analyzes social media content that best fits your audience, and “Impact,” which analyzes user engagement. The latter includes data on clicks, comments, views, and more.

19. BuzzStream

BuzzStream allows marketers to organize and perform outreach that’s specialized to your business. The extension, BuzzMarker, connects with BuzzStream to assist in building links, promoting content, and pitching influencers.

20. Screaming Frog SEO Spider

Search marketing stressing you out? This tool is here to help. Screaming Frog’s SEO Spider enables you to crawl website URLs and add key elements to analyze SEO and fix detected issues, making an excruciatingly long process simplified. Some elements include finding broken links, discovering duplicate pages, and site visualizations.

Using these extensions will lessen your SEO stress. And many provide useful information on how to refine skills like backlink building and keyword accuracy. You’ll be acing this section of Marketing 101 in no time.

Happy browsing!

Thank you for reading.