This may be of some interest.
Posted by BritneyMuller
Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!)
Click on the whiteboard image above to open a high resolution version in a new tab!
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever.
Really excited to dive into this. It will be part of a larger “Link Building in 2020 Series and Beyond.” So really excited to dive into some of the easiest things that you can do today to enhance your backlink profile. Let’s take a look.
No-brainer link building
☑ Unlinked brand, product, name, etc. mentions
This is simply just going to Google, doing a search for these things within quotes, and looking at the first several pages of results to ensure that all of those results are linking back to your site.
They likely are not, so those will be your opportunities to send a message or an email asking for the webmaster or the writer to provide a link back to your site with your mention. It’s one of the easiest things to do. So is unlinked images.
☑ Unlinked images
This is a gold mine if you’re working with a website that has a lot of proprietary images or really great graphic design, maybe you have infographics or some things that are special to the brand or the domain. Use Google reverse image search and put in the images that you think might have been taken or used on other websites.
You will immediately see what those websites are and whether or not they link back to your site. So again, very similar to this first one. You’re basically just asking for them to credit the website and link back accordingly.
☑ Redirect your 404 pages with backlinks
This is completely within your control. No outreach required. In fact, Moz Link Explorer provides this really, really easily within Moz Pro. You basically take a look at all of your pages that have backlinks, and you can filter by status code.
You just change that to 400s, 404s, and you can see all of the pages to your website that currently have backlinks but the page is no longer there. All you want to do with that is just simply 301 redirect that old broken page to a new relevant page, and you’re kind of saving that authority that is being sent to your site.
So, so easy. A lot of people forget about that one. It’s great.
☑ Keep an eye on recently lost links
The keyword here is “recently.” If you can engage with another website that has recently either by accident or changed things around on purpose on the page, you are more likely to reclaim your lost link.
It’s also just important to really understand why.
- Is that website going through a redesign?
- Have they gotten rid of pages?
- Did a competitor come in and provide a better resource than what you currently had?
There are all sorts of reasons why you really want to identify what’s going on.
☑ Move backlink targets
This is a new tactic that was recently brought to my attention by the brilliant Sarah Hollenbeck at Siege Media. They have a brilliant team. I highly recommend you checking out this article that’s basically all about moving backlink targets, which has never really occurred to me, where you basically have backlinks to older resources or older content or products that you want restructured to newer or more important pages on your website.
Sarah goes into great detail about this and can help explain just how you can do this successfully and what that means for your site. So really, really neat. I highly suggest that.
☑ Sites that list competitors, but not you
Check out sites that list competitors but not you. These might be resource pages or roundups of information of sorts.
You can play around with this in Google as well by providing competitors within quotes and then minus your company or the website you’re working on.
It really starts to give you an idea of what websites might be great opportunities for a backlink, because you fit within that vein. It makes sense.
☑ Sites that provide topic/industry + geo information
Similarly sites that provide topic or industry plus geo information, so again finding those resource pages, those roundups. Oftentimes you will see these on lots of .edu sites or even .gov. So you can do some different searches around, if you were Columbia, outdoor clothing in Minnesota.
Play around with this a bit. This could be in the Midwest, in the United States. You can change these words around and really start to identify some higher-quality link prospects.
☑ Build relationships
Lastly, build relationships. I cannot speak more highly about this.
Just for your own career longevity and what you do in SEO and marketing in general, it is so important to develop genuine, real relationships with individuals that work in the industry, whether that be at other websites or just in the same vein of things.
Not only can you bounce ideas off of these people and really get help with different things, but you get to help support the incredible things that they’re working on. It’s just an all-around, feel-good, help each other out situation. So if you’re not already reaching out and building relationships, I highly suggest you do that.
It’s a lot of fun, and I can’t stress enough there are so, so many good people within our industry it’s incredible.
☑ BONUS: Let people choose anchor text!
Lastly, we really want to take a modern look at link building practices in 2020 and beyond, and a big part of that goes around things like let people choose the anchor text for your backlink.
Five or 10 years ago it was standard to request very specific anchor text for the keyword you wanted to rank for. It’s not really the case anymore. Especially with the addition of BERT, Google has gotten so much more sophisticated in understanding text and language and websites that it’s really unnecessary and might even cause problems to ask for those specific anchor link texts.
Definitely take a look at this article we’ll link to down below by David Farkas here, who wrote about link building lies. It’s a really great article. We’ll continue to build upon this series to provide you with some fresher information around link building today. I really look forward to hearing your comments and suggestions down below.
Feel free to let us know what you liked about this, what you didn’t like. If you have any great ideas, please let us know down in the comments, and I look forward to seeing you all next time. Thanks so much. See you.
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This may be of some interest.
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field.
Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community.
Sure, there are spam plugins like Akismet, but it doesn’t catch everything.
Now, most blog comments contain the nofollow attribute in which they tell Google not to follow the link or drive any “SEO value” to that URL.
But still, people still leave blog comments for the purpose of link building.
So, over the past 7 months, I’ve been running an interesting experiment to answer the age-old question…
Do backlinks from blog comments actually help rankings?
First off, for this experiment, we used “domain score,” which is similar to domain authority.
If you want to know your domain score, the backlinks report in Ubersuggest will tell you what it is.
With this experiment, I sent out an email to a part of my list looking for participants and had 794 websites apply.
From there, I set the following criteria:
- English-only sites – It’s easier to rank on many of Google’s international search engines even without building links. I removed non-English speaking sites as I didn’t want to skew the results.
- Low-authority sites – I removed any website with a domain score greater than 20 and any site with more than 20 backlinks. The reason being is when a site has a lot of authority, they tend to rank easily for new keywords, even if they don’t build any new links.
- No subdomains – I didn’t want a WordPress.com site, a Blogspot site, or even a Tumblr site. Again, this would skew the results so I removed them.
After eliminating the sites that didn’t meet the above criteria, I was left with 314 sites.
Of those 314 sites, many dropped off because they didn’t complete the required work on their part (which was to write a blog post), so I was left with 183 sites at the end that participated.
How the experiment worked
The websites had 2 weeks to publish their content and then after 30 days, I looked up their URL in Ubersuggest to see how many keywords each URL ranked for in the top 100 spots, top 50, spots, and top 10 spots.
As I have mentioned in the past, Ubersuggest has a big database of keywords. We are currently tracking 1,459,103,429 keywords.
Now, most of these keywords are barely searched but a decent amount of them get hundreds, if not thousands, of searches per month. A much smaller percentage of keywords generate hundreds of thousands or even millions of searches per month.
In other words, the majority of the keywords people are searching for are long-tail phrases.
We then spent a month building links and then waited another 3 months to see what happened to each site’s rankings.
But here’s the thing: We didn’t build the same type of links to all sites. Instead, we broke the 183 sites into 4 groups (roughly 46 sites per group).
Here were the groups:
- Control – we didn’t build any links to these sites, we just wanted to see what happened to their rankings over time with no focus on link building.
- Nofollow high domain score blog comment links – with this group, we built 10 links through blog comments. The links pointed to the newly written post and they were from blogs that had a domain score of 50 or higher and they all contained a nofollow attribute.
- Dofollow high domain score blog comment links – with this group, we built 5 links through blog comments. The links pointed to the new post and were dofollow from blogs with a domain score of 40 or higher. (I reduced the domain score criteria for this category and the link quantity as we struggled to find a large number of high authority blogs that pass link juice in the comment section.)
- Dofollow low domain score blog comment links – with this group, we built 10 links through blog comments. Each link pointed back to the article and it was from a blog that contains a domain score of at least 20 but no higher than 39. (I was able to build more links here as there are many more low domain score blogs than high domain score ones.)
Keep in mind with the link building for groups 2, 3 and 4,
there was no specific anchor text agenda. Because the links were built through
blog comments, it was too hard to control the anchor text as we didn’t want to
And each comment left on the blog contained at least 75
words as we wanted to ensure that each comment provided value and the core
purpose wasn’t just link building.
Alright, so let’s dive into the results.
Do you really need links to rank on Google? Well, the chart below says a lot…
As you can see over time, you will naturally grow your search rankings even if you don’t build any links.
Of course, if your content is amazing and you do on-page SEO, you’ll rank higher, but still not growing your link count doesn’t mean you will rank for anything out there… instead, you will still rank for long-tail terms that aren’t too competitive.
Nofollow high domain score blog comment links
Now the results from this group were interesting…
As you can see, the sites in this group had better results than the control group even though the links were nofollowed.
Keep in mind, though, that it could be many variables that caused this, such as the content quality may have been better.
Overall, the sites did perform better than the control group but not by a substantial amount.
Dofollow high domain score blog comment links
Google is sophisticated, they are able to know if a link is from user-generated content (such as blog comments), so I assumed even though the links where dofollow they still wouldn’t have much (if any) impact.
But, shockingly, sites in this group had the largest gains.
As you can see from the chart above, links from high authority sites, even if it is through user-generated content, help with rankings. They just have to be dofollow.
Dofollow low domain score blog comment links
With this last group, we were able to build more dofollow links because we focused on sites with lower authority.
And as you can see from the chart above, it did help with rankings more than building nofollow links but it didn’t help nearly as much as getting links from blogs with higher domain scores.
We built 10 links instead of 5, but the quantity didn’t help
as much as having high domain score links. This group increased their rankings
by 337% versus 828% that group 3 experienced even though they had half the
Again, we still saw gains, just not as large as the previous group.
Who would have thought that building links through blog
comments still helps?
Now, if you are going to use this tactic, you’ll want to focus on blogs that have dofollow comments.
If you aren’t sure how to find them, you can perform a Google search for the following:
- “title=”CommentLuv Enabled”” KEYPHRASE – this will showcase blogs that have CommentLuv enabled which means they pass link juice.
- “dofollow blogs” – you find a lot of blog articles listing out blogs that have dofollow links. Some of them look like this but you will have to double-check each site as many are nofollow even though bloggers claim they are dofollow.
- Followlist – this is a directory of blogs that have dofollow links.
When building links, focus on higher domain scores as it has a bigger impact on rankings.
In addition to that, you’ll only want to leave a comment if you can provide value. Don’t stress the anchor text, focus on the quality of your comment as you don’t want to be a spammer.
Posting spammy links will just cause your comment to be
Lastly, don’t just leave a valuable comment for the sake of generating a link. Make sure it is on relevant blogs as well. And if that means the blog doesn’t have as high of a domain score that’s fine because the data above shows that even low domain score links still help (just not as much).
So, have you thought about leaving more comments on other blogs? It’s a great way to get your brand out there, generate referral traffic, and boost your rankings.
The post Do High DA Backlinks From Blog Comments Help Rankings? appeared first on Neil Patel.
Thank you for reading.
Are you still paying SEO agencies to build your backlinks? Well, that ends today. Let me show you!
We know, for sure, the importance of ranking your sites in Google. It can definitely increase your traffic and boost your sales. But, it is never been easy. The process requires time and money. That’s why most of the marketers are paying SEO agencies to build their backlinks in order to rank their site higher in Google.
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