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2020

2020 New Year’s resolution: How to eat better and master your nutrition

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You don’t need to cut out food to feel better. Just focus on the ones that are right for you.

“Lose weight,” “eat less junk food,” and “stick to a diet” top plenty of New Year’s resolution lists, but many experts say that these goals may set unrealistic expectations and set you up for failure before February even hits. Instead, doctors and registered dietician say that a more sustainable approach to managing weight, feeling good, and changing eating habits is to focus on identifying which foods nourish your body and give you the proper fuel you need to live a great life. So to jumpstart 2020, we rounded up some of the best products to help you eat well and feel your very best.

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Essential Web Design Stats for 2020 [New Research]

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As people spend more and more time online, the role of the web designer has become increasingly crucial.

As a web designer, it’s your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your business — including finding clients, filing accounts, and potentially hiring and managing staff.

Whether you’re a web designer or considering hiring one for your company, it’s critical you know about the current challenges and opportunities in the web design industry.

Here, we’ll cover some of the most essential web design stats for 2020 from Sitejet’s new State of Web Design survey for 2020 and beyond.

Biggest Challenges & Pain Points

We’ve touched on it already, but when it comes to daily challenges, customer acquisition is far and away the most commonly cited pain point.

In fact, nearly half of web designers say that, more than any other aspect of their job, they find it hard to discover new clients.

The next most commonly cited pain point was profitability and pricing, while other responses such as keeping up with industry standards (10%), time management (8%), difficult clients (7%), and team management (2%) lagged way behind.

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Things Web Designers Love

Unsurprisingly, when asked about their favorite parts of web design, the overwhelming majority focused on the creative process.

The actual process of building beautiful websites is what attracts most people into the profession, and it seems fair to say that it’s what keeps them motivated years later.

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Things Web Designers Dislike

When asked what they dislike about the web design process, customer acquisition was again the most common reply. This was followed up by just under one in four web designers who say that managing the business is their least favorite part of the job.

These results, when evaluated together, tell us that web designers tend to enjoy the creative parts of the role, but are forced to reluctantly take up the ‘other bits’ such as marketing and management, to help facilitate what they really love to do.

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How long does it take to create a website from scratch? 

In essence, the ‘product’ that web designers sell is their time. And, since so many cite concerns over profitability in pricing, it’s interesting to consider how many hours it actually takes to build a website with modern tools and technology.

The results here could hardly be more evenly split, with a wide and varied response. Incredibly, while one in five web designers say they typically build websites in 10 hours or less, one in 10 told us they take 61 hours or more.

However, the majority (60%) of respondents settled around the mid-range, between 11-20 (31%) and 21-40 hours (29%).

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How often do web designers update their clients’ sites?

In the words of Leonardo da Vinci, “Art is never finished — only abandoned.” That’s the case with great websites, too. After those hours invested in the initial build, web designers often have to continue running and managing their clients’ websites, actioning changes, communicating with clients, and generally keeping the websites they build fresh and up-to-date.

In fact, only 11% of web designers say their clients have the ability to update their own websites once built.

When asked how often they typically have to update their clients’ websites, the numbers again vary wildly. However, more than seven in 10 web designers say it’s at least quarterly, with the most commonly cited response (30%) claiming that they typically update client websites on a monthly basis.

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How do web designers communicate with their clients? 

For around 90% of web designers, there’s some element of ongoing client communication and collaboration. How is that managed?

The research suggests that the vast majority of client communication takes place via email, which is used by 96% of web designers. 83% supplement that with phone or video calls, while the numbers for SMS (29%), project management systems (15%), file transfer tools (15%) design platforms (14%) and Slack (13%) lag way behind.

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When we asked web designers to just select the main communication channel they used, around three-quarters chose email, followed by 16% who selected phone.

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In short, there seems to be a huge reliance on email.

How do web designers get new clients?

Ultimately, customer acquisition is a major challenge cited by a huge number of web designers.

It’s interesting, then, to consider which channels they feel are most effective at bringing them new business.

The
runaway leader here is word-of-mouth marketing, cited by 71% of respondents as being their number one channel for finding new clients.

Others have dabbled in content marketing and SEO (6%), social tools like Facebook (3%) and LinkedIn (1%), and email marketing (4%) but these are comparatively small numbers.

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How do consumers browse the web?

The Sitejet study didn’t just quiz web designers about their daily work. It also asked for the thoughts and opinions of the everyday web consumer.

We all know that mobile browsing is a big deal, but, interestingly, it feels like rumors of the death of desktop have been greatly exaggerated. When asked how respondents mainly browse the web, over 70% of respondents told us they mainly browse on desktop.

Of course, that’s not to say that they don’t also browse on mobile — but with so many people browsing mainly on desktop, it’s important to not put all your eggs into one basket.

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The importance of usability …

Usability is one of the big buzzwords in modern web design and it’s unsurprising that it seems to have such a big effect on website users. This mainly applies to responsiveness, design quality, and load speed.

We found that:

  • 93% of people have left a website because it didn’t display properly on their device.
  • 90% of people have left a website because it was badly designed.
  • 93% of people have left because a website didn’t load quickly enough.

Ultimately, these results demonstrate the critical importance of usability for any website’s long-term success.

In summary …

That’s a lot of numbers, right? Here are the key takeaways:

  • Web designers are ‘reluctant administrators’ who love to create – much more than they love to manage and market their businesses!
  • There’s an insanely wide variance in how much work is involved in creating and managing websites, and it’s difficult to shake the feeling that a lot of web designers are spending way longer than they need to on their work. This potentially explains why around a quarter of web designers struggle with profitability and pricing.
  • Email, for all its faults, remains THE dominant communication channel for web designers to work with their clients.
  • Desktop browsing is far from dead, with a size-able chunk of the online population still browsing mainly on desktop, rather than mobile or tablet.
  • Tolerance for shabby design, sluggish performance or unresponsive design is at an all time low, with more than 9 out of 10 people admitting they won’t hang around on a website that doesn’t tick these boxes.

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6 Cannes Revelations About B2B Marketing in 2020

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City of Cannes Aerial view Image

City of Cannes Aerial view Image

In June the 2019 Cannes Lions International Festival of Creativity brought together some of the world’s savviest B2B marketers, brands, and other creative professionals.

From Nike, IKEA, and Visa to Tommy Hilfiger, Microsoft and Target, strong brands and the marketers behind them were involved at Cannes, and the trends they gathered to explore will play a part in shaping how B2B marketers focus their efforts in the months and years ahead.

Here’s a run-down of some of the top B2B marketing and other revelations from this year’s Cannes, and what they’ll mean for your business in 2020 and beyond.

1 — Cannes B2B Marketing Brand Engagement Take-Aways

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One running theme at Cannes this year was centered around being mindful of your brand’s purpose, and how it will be especially important when it comes time to meet your audience’s needs and make the greatest impact.

Being a change-maker brand comes from honing in on consumer desires, so listen to the signals coming from the online platforms where your customers and potential clients spend the majority of their time.

Don’t entirely eschew machine learning when it comes to your data, but build brand trust by ensuring that appropriate and responsible humans have data oversight.

Look to feed off competitive momentum and focus conversations and cultural discussions using creativity, and keep it sincere when it comes to brand activism, while avoiding all hints of opportunism, many at Cannes urged.

Brand engagement, especially through influencer marketing, has been the focus of several recent articles we’ve published, including these:

2 — Cannes B2B Marketing Consumer Journey Take-Aways

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Dig in and embrace the sometimes-messy digital world where your potential customers interact, by communicating with them and taking the time to learn about their lives through what they’re posting online, because cold and impersonal data can only get you so far in the customer journey.

These raw and real connections can unite and forge new relationships in ways that polished marketing campaigns sometimes just can’t, and some of the winners at Cannes showed examples of building these types of connections.

Build strong brand value while also allowing customers to take the wheel, nurture the connections your brand makes, and don’t be afraid to build strong creative partnerships in your efforts.

Valuing the participation of consumers while also standing by your brand’s values were among the trends explored during Cannes this year.

Search taking place from smart speakers and other connected voice-assisted is poised to boom in the coming years, and podcasting is expanding to offer new ways to integrate brand messaging.

Strive to build a seamless voice search approach that meshes with the values and messaging of your brand or that of your client, as sound is the newest frontier for B2B marketers.

We’re written about smart search recently, including in these helpful articles:

[bctt tweet=”“We’re very good at doing marketing on screens. We’re not as good at audio only.” — Bessie Lee, Founder and CEO, Withinlink” username=”toprank”]

3 — Cannes B2B Marketing Diversity Take-Aways

Colorful diverse finger prints image.

Cannes made efforts to find and highlight the areas in marketing where diversity continues to be lacking, led by people over 50 and those who are differently-abled, and spent considerable time exploring how setting aside fear and risk can lead to huge economic and strategic opportunities.

Going beyond hiring, diversity should move towards being more of a core piece of a brand’s values, some of those gathered at Cannes noted.

Adding diversity key performance indicators (KPIs) to existing performance metrics would go a long way towards making inclusiveness an important part of opportunity pipelines, and ultimately bottom lines, it was noted during Cannes.

4 — Cannes B2B Marketing Long-Term Planning Take-Aways

Mountain hiker with map at guideposts.

Connections coming from unexpected places and new experiences are poised to change how B2B marketers expand beyond traditional sources, and an emphasis on the power of creativity to strengthen organizations was made at Cannes.

Brands and how they reflect culture at large will become more of a joint initiative at successful firms and in strong marketing efforts, especially in creative campaigns.

Cannes showed that creativity will likely thrive in the coming year, even more-so when it’s increasingly expressed as a team effort, done in what some gathered for the week called real-time branding, with all involved having a creative stake in new marketing initiatives.

Having a relevant and flexible B2B marketing strategy, and building innovative creative methods whether working solo or with an agency, were also take-aways from Cannes this year.

We’ve explored both long-term planning and the question of when is the right time to partner with an agency, in recent articles such as these:

[bctt tweet=”“The value of agency creative is $10 Billion.” — Jay Pattisall, Forrester @jaypattisall” username=”toprank”]

5 — Cannes B2B Marketing Storytelling Take-Aways

Share Your Story image.

At Cannes a more transformational flavor of storytelling was seen as coming down the pike, one that will help evolve the narrative with more levels of both client and customer experience, all combining to bring better communication to consumers.

Rapidly-expanding digital technologies and more data than ever present challenges, but also massive opportunities, especially when the two combine to help creative storytelling efforts that help drive B2B marketing efforts.

Creating compelling narratives and delivering them in new and relevant ways will play a factor in marketing in 2020 and beyond, and firms utilizing solely technology to overcome marketing barriers may be left behind.

Learning to better recognize the people behind the data and the numbers was also seen as a key trend at Cannes, along with greater incorporation of empathy and intuition in marketing processes.

Neuroaesthetics and an evolving method of storytelling that is always-on will expand on traditional forms of narratives that have been largely limited to a beginning, middle, and end.

Micro-storytelling efforts will also help brands shows that they are listening, and encourage consumers to create and share their own stories.

A few of our helpful looks at storytelling in marketing are these:

6 — Cannes Trust in B2B Marketing Take-Aways

Hand turning trust dial image.

We’ve focused more than ever on trust in marketing over the past year at TopRank Marketing, with pieces such as these:

At Cannes the power of trust played a major role this year, and how to regain it using transparency, authenticity, and empathy, after being compromised over the past several years in the eyes of many.

A theme that resonated throughout the week was that nothing secures a relationship as powerfully as trust, which is the cornerstone of any long-term partnership.

Trust in platforms and technology were also at the forefront on Cannes this year, and admonitions to shift to marketing strategies that are more real, open, transparent, and true were common themes for rebuilding broken trust.

[bctt tweet=”As the old adage goes: Trust is gained in drops and lost in buckets. #B2BMarketing #trust” username=”toprank”]

Building on Marketing Lessons From Cannes

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These six major theme take-aways in the areas of brand engagement, customer journeys, diversity, long-term planning, storytelling and trust from this year’s Cannes can play a part in your own B2B marketing strategy as we head ever-closer to 2020.

You can also learn more by joining us at upcoming speaking events and conferences. Our CEO Lee Odden will be speaking at Content Marketing World this fall, where on September 3 he’ll be presenting “How to Develop a B2B Influencer Marketing Program That Actually Works” with Amisha Gandhi of SAP, and a solo session on September 4 exploring “Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body.”

Our Senior Director of Digital Strategy Ashley Zeckman will also be speaking at Content Marketing World, in “Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy.”

The post 6 Cannes Revelations About B2B Marketing in 2020 appeared first on Online Marketing Blog – TopRank®.

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Trump tweeted a bizarre 2020 hype video set to music from 'The Dark Knight Rises'

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TwitterFacebook

Donald Trump is seeking re-election in 2020, and in case you had any doubts he tweeted a painfully bizarre hype video to confirm.

The two-minute-long video displays the words “First they ignore you, then they laugh at you, then they call you racist. Donald J. Trump. Your vote proved them all wrong.”

 It’s also set to music from The Dark Knight Rises? OK!

The video features dramatic music and clips from Trump’s time in office, along with footage of Barack Obama, Bill and Hillary Clinton, Rosie O’Donnell, Bryan Cranston, Amy Schumer, Kim Jong-un, and more. Why? Unclear!

More about Twitter, Politics, Donald Trump, Web Culture, and 2020 Election

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