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Everstryke Match Review

Survival is part of human being’s basic instinct. Your survival would highly depend on how ready you are on any emergency and having the right tool may just be what you need to endure. Read on to find out about one survival tool that you can get for FREE.

What is Everstryke Match?

The Everstryke Match is a waterproof fire starter that you can use anytime and anywhere even if it was previously soaked in water. It is your ultimate survival match which contains the ferro rod and wick in one inclusive fire-starting kit that conveniently fits in your pocket. It may be a small tool, but it can help people survive and save lives in times of emergency.

Everstryke Match Features

This lighter strikes at over 3,000 degrees and flame burns at over 600 degrees Fahrenheit and is capable of 15,000 long burning strikes. Imagine you were out for an adventure, and you experience one of those tragic cold nights that you need to stay warm or start a fire just to survive. This match is the perfect tool which you can easily carry with you anywhere or to your next exploration.

It is very easy to use, and this won’t burn your fingertips, if you can strike a match then you can use Everstryke Match to start a fire. This can be your everyday lighter or you can reserve it for more pressing survival situations when you will be needing a fire wherever and whenever you need it regardless of any weather condition.

This is a very handy product and you can get it for FREE until supplies last, just pay shipping and handling.

Who Created Everstryke Match?

Just like other great survival tools, this ultimate survival match was created and sold by Survival Life. It is a thriving community that develops and markets survival gears, defense and home security tools to help you have that good solid survival skill.

How Does the Everstryke Match Work?

This survival tool is easy to use. You just need to fill it, strike it and light it but here is a detailed process how:

Step 1: Unscrew the match stem and fill your canister with lighter fluid of your choice up to ¾ full. Then screw the match stem back onto the body and let it sit for at least 5 minutes so that the lighter fluid can be thoroughly absorbed. Remember to not overfill your canister and remember that your match can strike up to 15,000 times.

Step 2: When you need to use it, remove the striker from the canister. Hold your canister upright and drag the striker down across the ferro rod attached to the side of the tool just like you were lighting a match. Make sure that the match has absorbed enough lighter fluid for it to light. Strike it the way you would a normal match and put the striker back into the container if it does not light after 2 tries.

Step 3: If your Everstryke Match is lit, you can use it! When finished, blow out the match and remember to not put a lit match into the housing container.

Remember these tips to maximize your match’s use:

– Do not overfill to avoid spillage.

– Make sure to have a well-saturated wick when you strike the match.

– Do not burn the match for more than 10 seconds at a time.

– Always extinguish the flame before returning the striker to the canister. Failure to do this will damage the tool and can cause harm to the user.

Whether you are out for camping or a situation needs you to light a fire, this waterproof match comes in handy and easy to use, making you prepared for any emergency.

Advantages:

– Everstryke Match is waterproof. You can use it no matter what weather condition you are in.

– It is handy and lightweight. You can basically bring it anywhere with you.

It is refillable and wick can be changed.

– Easy to use. If you can light a regular match, you can easily use Everstryke.

– Made from durable stainless steel.

– Keeps you ready from various emergency situations.

– It comes with valuable bonuses: Trumps 2020 Re-Election Shocker and Basic Membership in the Family Protection Association as a Tactical Gear Tester for a full year.

– Return and replacement within 30 days from purchase.

Disadvantages:

– It has limited supplies. So, you must hurry if you want one.

– Limit of 10 per household.

– Can only be purchased online.

Recommendation:

Everstryke Match is the best tool you can carry anytime and anywhere especially outdoors. You will never know when you are going to need it, thus, it is best to be prepared and own a survival tool that can help save yours and possibly the lives of others.

Get your ultimate survival tool just by paying shipping! Value for money indeed!

Russian hackers are still going after coronavirus vaccine makers, Microsoft warns

This may be of some interest.

Russian hackers are still going after coronavirus vaccine makers, Microsoft warns

Microsoft wants Russian and North Korean hacking groups to just cut it out already. 

In a Nov. 13 blog post, Microsoft’s vice president of customer security and trust, Tom Burt, details repeated efforts by state-sponsored hacking groups to infiltrate companies around the globe. And unlike the popular conception of hackers targeting customers for profit, the victims this time around are working to develop vaccines and treatments for COVID-19.  

Hospitals and medical researchers have, in the past, been casualties of state-sponsored hacking efforts. However, the latest efforts from one Russian and two North Korean groups — which Microsoft claims involve spear phishing and password spraying — represent the continuation of a disturbing new trend. Read more…

More about Microsoft, Cybersecurity, Coronavirus, Tech, and Cybersecurity

Thank you for reading.

The 4 Best Technical SEO Companies of 2020

This may be of some interest.

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. 

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. 

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No? 

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in. 

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria: 

  • Outstanding customer reviews.
  • Awards, impressive clientele, and a long history of delivering stellar technical SEO work.
  • Thought-leadership—consistently publishing of insightful articles and trends on the topic.
  • A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

  1. Neil Patel Digital – Best for Technical Content Structuring
  2. Webris – Best for Technical SEO Audits
  3. Salt.agency  – Best for Enterprise Technical SEO
  4. Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies. 

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring. 

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why. 

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. 

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask? 

The result of doing this speaks for itself: 

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing. 

Technical SEO is no exception. 

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure. 

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list. 

No company can earn that by accident. 

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started. 

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants. 

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries. 

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list. 

And they work mostly with ecommerce brands selling internationally. 

International ecommerce businesses  have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content. 

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards. 

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with? 

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic. 

Also, it helps to boost your site’s load time. 

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. 

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results. 

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company 

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one. 

The most significant things to expect are what follows. 

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for. 

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee. 

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. 

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break. 

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

The post The 4 Best Technical SEO Companies of 2020 appeared first on Neil Patel.

Thank you for reading.

Fat Shrinking Signal Review

Have you been asking yourself why you aren’t losing weight despite the diet and exercise you have been consistently doing? Do you know there are underlying reasons why you can’t shed off that unwanted fat? Find out one of the reasons why and what you should do about it.

What is Fat Shrinking Signal?

Fat Shrinking Signal is a 21-day home movement program designed for men and women to lose weight using only bodyweight to activate your body’s fat-burning sensors for only 10 minutes a day, few times a week.

Fat Shrinking Signal - Belly Fat

This is your very own step-by-step slimming system that targets a hormonal disorder to shrink your belly and strip you away of those ugly and unwanted fats so that you and others can visibly see a toned, trim and firm body without having to do strenuous workouts and hard to follow meal plans.

One of the reasons you are not losing weight is because you might have a hidden hormonal defect called Leptin Resistance. Leptin is the body’s primary fat-burning hormone, it is your fat-shrinking signal that when it is turned on or activated, your fats get burned quickly. However, you can be Leptin Resistant which means your body can’t recognize the signals, therefore you constantly eat and eat so as not to starve, this is what the brain thinks if you have this hormonal disorder. Clearly, not being able to shed off pounds is not your fault but of a hormonal disorder. This is why others become obese because the brain can’t see the leptin signal.

There is a simple and easy way to test if you are indeed Leptin Resistant. Stand in front of a mirror, place both of your hands on your belly and grab, if you have a handful of fat in each hand, you are Leptin Resistant.

The good news is you can do something about it, turn it off and activate once again the master fat-shrinking hormone!

Who Created Fat Shrinking Signal?

It is created by Derek Wahler, a Certified Turbulence Trainer and Personal Trainer (NASM). He is also a Fat Loss Specialist and a Public Speaker helping people to lose weight especially those over 30’s. He is often called the “Weight Loss Whisperer”, so you can definitely trust him with your weight loss goals as he is certified and has already helped countless men and women achieve the body that they want through his intense workout program.

How Does Fat Shrinking Signal Work?

This program helps you with weight loss and weight management through activating your fat shrinking signal by following a simple 10-minute routine that anyone at any age can do and you don’t even have to do it every single day.

The workouts on this program were specially developed to switch on your fat burning sensors to lose weight. These are unique high intensity workout activities shown to you in a follow along videos.

Each workout builds on the previous one to increase your fat burning metabolism. You will be performing sets of exercises that will make you feel slimmer almost instantly. The unique body movements will shape your body to have the desired figure you wanted to have for it targets the troubled spots and melts away the excess fats on that area. Not only are you going to shed off pounds, your body will look toned and tight just like the younger body you once have. Every workout works as a complement to others to activate your body’s capability to go under extreme calorie burn that can lower blood pressure, relieves Heart Hypertension and will add years into your life while slimming and sculpting your body.

If you are willing to commit just 10 minutes of your day or 40 minutes per week, then you will surely see results.

Advantages:

Fat Shrinking Signal - 10 Minutes

– Easy to follow. The routines are carefully created so that everyone can do it no matter your age and condition. Plus, it feels like you are working out with Derek himself since you will be watching his videos on how to do the workout.

The program can be done for only 10 minutes per day, 4 times a week. So, no matter how busy you are, you can still find time to do it.

– You do not need any special equipment.

– NO excessive workouts, NO calorie counting and NO starving.

– It boosts your metabolism and activates your fat burning hormone.

– It corrects a hormonal disorder so that your body gets the right signals to shed off those unwanted and excessive fats that makes you at risk to serious health conditions.

– Naturally lowers blood pressure and relieves Heart Hypertension.

– The author is an expert in weight loss.

– There is an option to download the videos and save it on your device.

– It helps you achieve the body that you want and makes you more confident and empowered to feel more like yourself again.

– Positive testimonials from the people who have tried the program.

– You will be given Derek’s personal email address so you can ask questions or request modifications.

– 60 Days Money Back Guarantee.

Disadvantages:

– The product is digital form and can only be purchased online.

– Not your quick overnight solution.

– Results vary.

Recommendation:

Feel healthy, revitalized and sexy with this Fat Shrinking Signal program or simply feel great about your body and yourself because this program will give you the results that you want without even stepping inside the gym or creating complex meal plans.

Start this effective workout program for a younger looking, healthy and slimmer, new YOU.

7 Keys To Successful B2B Influencer Marketing #MPB2B

This may be of some interest.

Businessman looking intently at computer image.

Businessman looking intently at computer image.

MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.”

Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to do the hard work and be smart about it, and set about to demystify some of the lesser-known aspects of B2B influencer marketing by sharing what he’s learned from having been deeply involved with the practice for the past eight years.

Let’s take a look at the new B2B influencer marketing research Lee explored in his insightful MarketingProfs B2B Forum #MPB2B 2020 session.

1 — Utilize Influencers to Rise Above Pandemic Uncertainties

Kerry & Lee Odden #MPB2B

The pandemic has given rise to many new challenges that B2B marketers have had to deal with, including budgets that are often on hold while at the same time sales goals are not, leading to high levels of uncertainty.

B2B influencer marketing offers a powerful solution for rising above these uncertainties, by unleashing the power of collaboration with experts, Lee noted.

While we’ve been used to buyers actively looking for solutions, there’s a greater reliance on content today, making the trustworthiness of content sources more important than ever, Lee pointed out.

To help address the issue of trustworthiness and how B2B influencer marketing can help marketers now more than ever, Lee explained how TopRank Marketing produced the industry’s first 2020 State of B2B Influencer Marketing Report, with groundbreaking insights from 20 top B2B brands.

Lee shared how the report’s data makes it clear that B2B influencer marketing:

  • Improves customer experience (CX)
  • Positively impacts marketing overall
  • Increases brand awareness
  • Improves lead generation
  • Builds brand reputation and advocacy

“Partnering with well-matched influencers is a handy way to infuse your brand with creative energy and inspiration,” #MPB2B’s Ann Handley, who is among the top B2B marketing experts included in the report, observed.

Ann Handley Report Image

[bctt tweet=”“Partnering with well-matched influencers is a handy way to infuse your brand with creative energy and inspiration.” — Ann Handley @MarketingProfs” username=”toprank”]

2 — What Will Effective B2B Influencer Marketing Look Like in 2021?

Using remote work company monday.com* as an example, Lee shared how B2B influencer marketing had helped the platform achieve social reach from influencer shares of brand content that reached 1,790 percent above the target goal.

Lee also explained how monday.com successfully utilized B2B influencer marketing to partner with remote work experts and to drive discussions via live-stream that resulted in exposure to thousands of potential customers.

monday.com Image

In another example, Lee showed how IT service management software firm Cherwell Software* used B2B influencer marketing to achieve 342 percent better click-through-rate (CTR) on influencer content, and how the firm was successfully able to use influencers to build trust around a topic they hadn’t previously been known for, resulting in some 90 percent entirely new people in their database.

Cherwell Image

LinkedIn* served as another powerful example shared by Lee, who explained how the professional social media platform created a strong community of 75 influencers — recognizing the importance of investing in influencer relationships, and also the growing need for always-on B2B influencer marketing programs.

Lee shared how LinkedIn had partnered and developed relationships with influencers, how it was able to create a community of respected voices that became an ongoing voice of the brand, and how doing so allowed LinkedIn to be the best answer for its customers.

3 — What Makes B2B Influencer Marketing Content So Special?

B2B influencer marketing adds invaluable third-party credibility and trust to content, Lee said, also noting that it helps to extend content creation and expertise and to infuse the voice of the customer in your brand content, creating powerful trusted voices.

It also offers the added benefit of creating the type of inspiring promotion that traditional advertising may not be nearly as successful in doing, Lee suggested.

Lee then focused on steps B2B marketers can take to achieve success with an influencer marketing program.

4 — Scaling With Strategy

Scaling with strategy begins with finding the topics most relevant to your business, and Lee used an example from SAP*’s Tech Unknown podcast.

The podcast came about as a way to serve both internal customers and multiple external audiences, using an industry influencer — in this case technology futurist Tamara McCleary — as the podcast’s host.

SAP Image

Lee shared how influencers serve multiple uses for the SAP Tech Unknown podcast series, now in its third season, and how by following best-practices the podcast’s content has also been successfully repurposed into eBook and other content formats.

5 — Understand Topical Demand Using Specialized Software

Lee shared how using tools including SEMrush and BuzzSumo can play an important role in  helping to answer customer questions from third-party experts, and also explained how using the right software makes it possible to validate ideas with relevant data.

Lee recommended data-driven influencer marketing platform Traackr to help qualify and validate potential influencers and discover whether they have the right tone of voice, cadence, and other relevant criteria.

When it comes time for publishing B2B influencer marketing content co-created with influencers, it’s important to incorporate blog content as a part of your organization’s overall content publishing strategy, Lee noted, as it’s a vital part of the diverse array of content publishing formats that should be utilized when sharing co-created influencer content.

6 — Use an Always-On Engagement Strategy

Lee stressed the growing importance of an always-on engagement strategy, citing research from the 2020 State of B2B Influencer Marketing Report showing its effectiveness, and sharing a quote from Garnor Morantes, group marketing manager at LinkedIn: “Being ‘always-on’ has allowed our team to build meaningful relationships with influencers,” Garnor said.

Garnor Morantes Always-On Influence Quote

[bctt tweet=”“Being ‘always-on’ has allowed our team to build meaningful relationships with influencers.” — Garnor Morantes of @LinkedIn” username=”toprank”]

An always-on approach that’s centered around creating relationships helps build community and advocacy, Lee explained, noting the importance of playing the long game.

Lee presented a case study showing the effectiveness of B2B influencer marketing, from Alcatel-Lucent Enterprise (ALE), which created a successful IT Vanguard Awards program using IT industry influencers  as judges.

The awards program shared the advice and insight of honorees and helped to make them into influencers, Lee noted of the program, which went on to win an award at the 2020 Content Marketing Awards.

IT Vangards

Lee explained how TopRank Marketing has a proven process of working with influencers for many of the top brands on the planet such as Adobe, LinkedIn, Dell, 3M and others, and he urged those considering a B2B influencer marketing program to look closely at who really influences your buyers.

Only then can you move forward with investing in and executing a successful influencer program, Lee observed, which could start with outside help in the form of a pilot B2B influencer marketing program.

By using the insight gained from a pilot influencer program, B2B marketers can further build an influencer strategy, grow a content community of influencers, and activate return on investment (ROI), Lee noted as he concluded his #MPB2B presentation.

7 — Bonus #MPB2B B2B Influencer Marketing Insight

During the post-session question and answer period, Lee was asked for advice writing about non-marketing-related content, and he urged marketers to always strive to empathize with the audience, and to make content meaningful to them.

Using an example of a shareable social media message, Lee noted that tweets created for influencers won’t work nearly as well when an organization’s entire team shares these same messages, and instead recommended the messaging be changed to better suit those sharing the content in a more general way.

Lee was also asked whether B2B influencer marketing can also work for smaller firms, and he shared several examples of TopRank Marketing’s work with small-to-medium size businesses (SMBs), utilizing locally influential people, for firms such as Welter Heating and Prophix Software.

Welter Heating was able to utilize local celebrity influencers to poll and gather feedback, giving them something fun, easy, and interesting to do, which was then made into round-up posts for the company’s website, Lee noted.

Lee explained how despite the fact that financial management software solution provider Prophix Software was centered around a fairly niche topic, they were able to find relevant specialized influencers that fit and worked well.

Prophix Influencer Marketing Example

Asked to provide a quick tip for getting started in B2B influencer marketing, Lee suggested making and publishing a list of the people who are influential in your particular industry, as a way to honor them and then also to use as an opportunity to follow up with each person with a brief and easy-to-fulfill request for a future co-collaboration project such as an interview or eBook.

While B2B influencer marketing had previously been roughly 80-90 percent of the unpaid variety, that number is now up to around 25 percent paid, Lee said, noting that there are now more B2B professionals who bring to the table the type of influencer skills worth paying for, such as much more robust and relevant content from brandividuals.

When asked about budgeting, Lee suggested that B2B influencer marketing can be budgeted as with any other advertisement expenditure, and explained how using paid influencers can be a great way to find and recruit lesser-known influencers.

Lee suggested that it’s helpful to have a long runway for building influencer relationships, and explained how TopRank Marketing was able to find remote work experts for client monday.com by  using Traackr and a variety of other criteria to those most influential around the topic, along with those who have a community of followers that will respond to that topic. These join other metrics including network size, publishing cadence and format, along with the influencer’s particular values, Lee noted, before they are ultimately approved by the client.

Another question Lee fielded was who within an organization should run a B2B influencer marketing program, and he noted that in the early days of influencer marketing it was likely to be the director of marketing or people in social media roles — all community-oriented professionals.

As time has passed, Lee explained, with B2B influencer marketing having grown in both success and sophistication, new dedicated roles are being created, such as those held by people including Rani Mani, head of global employee advocacy at Adobe*, and Ursula Ringham, head of global influencer marketing at SAP, and there has also been more integration with other departments at organizations.

Lee’s final question was whether B2B influencer marketing could be used to test new markets, and Lee shared how it can be successfully used to find new marketing topics by conducting tests with various content formats to see how each resonates, before ultimately deciding whether to scale or bail, Lee noted.

Learn more about B2B influencer marketing from Lee by watching our #InsideInfluence series, including the latest episode “Inside Influence EP06: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing.”

Be sure to check out our additional #MPB2B 2020 coverage listed below:

Want further help? Contact us and find out why brands from SAP, LinkedIn, AT&T Business, and Adobe to IBM, Dell, Cherwell Software, monday.com and more have chosen TopRank Marketing.

* monday.com, Cherwell Software, LinkedIn, SAP, Welter Heating, Prophix Software, and Adobe are TopRank Marketing clients.

 

The post 7 Keys To Successful B2B Influencer Marketing #MPB2B appeared first on B2B Marketing Blog – TopRank®.

Thank you for reading.

Now that the Biden news is official, Twitter is getting cute with Trump's account

This may be of some interest.

Now that the Biden news is official, Twitter is getting cute with Trump's account

In case you haven’t heard, Joe Biden is now president-elect of the United States. Twitter, which already begun flagging Trump’s tweets on his bunk election claims, now seems to be going full-steam ahead in trolling his account.

Shortly before the race was called, Trump claimed that he won the election “by a lot.” In fact, for multiple hours after the Biden news was announced, Trump’s tweet stood as his latest:

I WON THIS ELECTION, BY A LOT!

— Donald J. Trump (@realDonaldTrump) November 7, 2020

After the race was officially called for Biden, the warning link Twitter embedded under the tweet led to a Moment saying Biden did indeed win the election. Read more…

More about Twitter, Donald Trump, Social Media, Election 2020, and Culture

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Ho’oponopono Practitioner Certification Course Review

You have dreams you want to fulfill and plans you want to accomplish but sometimes you get stuck in a situation that makes you doubt yourself and others. What you don’t know is that you have the power to change your situation through realization of oneself. Find out more about this here.

What is Ho’oponopono Practitioner Certification Course?

Ho’oponopono Practitioner Certification Course is a training that will equip you with the right knowledge and skills required to effectively practice Ho’oponopono in your home or private office to anyone who needs it. In this online course, you will be taught and provided with time-tested mantra, prayers, cleaning tools and meditations.

Hooponopono Certification - Meditation

Ho’oponopono is a Hawaiian word which translates to “make it right” in English. It is a self-healing and self-improvement practice that originated in Hawaii and was firstly taught by Morrnah Nalamaku Simeona who was a healer. It teaches you that you are fully capable of changing your situation and whatever failures or triumphs you have, are your responsibility because you are enough and you have the power within you to do so which calls you to go back to your most inner nature, or what they call Zero. When you reach this point, everything that you want becomes available effortlessly.

Reaching Zero is like reaching a divine “magical” state that makes you inspired, driven and healed but to be able to reach this state you have to undergo a constant cleaning process. A cleaning of the mind, to let go of your subconscious garbage, the subconscious memory that keeps holding you back from progressing and from achieving. The actual cleaning process highlights repentance, forgiveness, gratitude and love and a repetition of the following phrases:

I’m sorry.

Please forgive me.

Thank you.

I love you.

While this practice has been existing for so many years, it was developed further for the people in the modern world. The training will help you to get to know more about this practice so that you can transform yourself and can help others do the same once you are certified.

Who Created the Ho’oponopono Practitioner Certification Course?

The course was developed by Dr. Joe Vitale and Mathew Dixon who are also the instructors of the course. They are both Ho’oponopono practitioners and have been working together not only to create this course but to create healing and meditative music as well.

How Does Ho’oponopono Practitioner Certification Course Work?

The course will mostly help individuals interested in memory data cleaning, law of attraction practitioners, yoga, energy and wellness specialists, life coaches and anyone who wants to remove self-inflicted limiting beliefs.

This is an online course and you can register and start anytime you want. Once you register, you will receive in text from a practitioner guide which shows you the history and modern adaptation of Ho’oponopono Practice, details and instructions for course completion and how to get your certification.

Aside from the instructional text, you will be provided with 8 video lessons and you will be learning about fundamentals of Ho’oponopono for private or professional practice. You can learn at your own pace so make sure that you learn all the lessons and be prepared for your examination. Examination details are provided at the end of the course including its cost.

Hooponopono Certification - Digital Certificate

You must pass the exam with a score of at least 75%. The exam is a mix of multiple choice and essay. Once you submitted, wait for at least a week for the instructor to review your answers then you will be notified via email if you passed or failed. If you passed you will be automatically added to the Global Sciences Foundation directory and your digital certificate will be sent.

While learning you will be able to heal yourself and get rid of the boundaries you have set for yourself. You will be unlocking new doors and opportunities by cleansing your mind from negative thought patterns which stops you from living life fully and while you do that, this course sets you up to help others unload their subconscious garbage as well, while you are helping and healing yourself, you are doing the same for others.

Advantages:

– It gives you a sense of personal power and makes you proactive.

– It teaches you how to let go of the limiting beliefs you often set for yourself.

– It encourages cleansing of the subconscious mind which mostly has unpleasant memories that hinders you to be more and do more.

– Promotes healing and forgiveness.

– The course comes with a Certificate to prove that you have passed the Practitioner Certification exam.

– You will be able to practice Ho’oponopono and help others.

– This is a complete course that will teach you all you need to know to practice Ho’oponopono.

– You can learn at your own pace.

– Your enrollment to this course is backed with a 60-Day 100% Money Back Guarantee.

Disadvantages:

– It is in digital form, so you need to have an internet connection to purchase and access it.

– It takes time to master the practice and you need to strictly follow the instructions.

Recommendation:

Have 100% control of your life and know that you have the power to influence everything around you. You have the ability to heal yourself and heal others as well. Clear your mind from all the negativity to create a new reality where you live peacefully and happily.

Get certified and help others achieve the same.

Electric bills from the pandemic are coming due. Who will pay them?

This may be of some interest.

Many states and cities have paused electric bill payments, but those grace periods are starting to end. What’s next?

The shutdowns and restrictions that governments have imposed to limit the spread of COVID-19 have made it hard for many households to afford basic needs. Thousands of Americans are struggling to pay monthly utility bills.

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PhotoJobz Review

There are opportunities to earn online. Most people seek other sources of income for their goals and the internet provides you with a lot of legitimate choices. Nowadays, you can earn just by doing your hobby, like photography! Yes, you can get paid to take photos!

What is PhotoJobz?

PhotoJobz Photography

PhotoJobz is an online membership network where you get paid to take photos. They have a wonderfully straightforward system of helping people sell photos online. If you are into photography, can take good photos or you own interesting photos, PhotoJobz has a thousand potential buyers for it.

Photos are in demand to be used for websites, magazines, brochures, books, ads and more. Wherever you look, you can see pictures, they play a significant role in any media outlets, educational resources, social media, anything you can think about. That is why, there will be potential buyers for your photos.

You do not even need to be a professional photographer to be a member, your photos can be valuable to others and this network will be your profit generating platform, partnering with potential buyers that might be interested in your photographs, all you need to do is present them.

Who Created PhotoJobz?

The website is developed and maintained by the PhotoJobz Team who are giving you and a lot of people opportunity to earn outside your 9 to 5 job where you can be your own boss.

How Does PhotoJobz Work?

It is easy and it takes only a few simple steps. Ready your photography devices, it can be your smartphone or a camera, start taking pictures. You can choose any subject you want, and you can upload your photos instantly to thousands of possible buyers.

You can earn from unlimited photos and you can do it wherever, whenever! You are your own boss and you have the freedom to use your own time. Imagine how liberating that is, doing something that you love and getting paid for it without being stuck in traffic and without a boss telling you what to do. With unlimited potential earnings you can even make this as your primary source of income. All you need to do is snap, click and upload.

It does not matter where you live, it is a network participated by members from any part of the world. The membership includes instant access to PhotoJobz Step-by-Step guide, Job Database, Daily E-Mail Support, Monthly New Content and of course the unlimited income opportunity you can have, all of these for a network fee of $1 for the first 5 days so that you can try it out and see what PhotoJobz really is. After 5 days there will be a monthly network fee of $27.

Again, this is how simple the process is: Join and select your membership, enter information and start submitting photos.

Advantages:

PhotoJobz Camera

– Easy to use and understand.

– Beginner friendly with a really simple process.

You do not need to be an expert in photography.

– Unlimited income opportunity.

– You do not need top of the line devices, you can use your smartphone and provide good photos.

– A chance to improve your photography skills with the experience you will have.

– You can choose what job or subjects you prefer.

– Gives you time and freedom to be creative.

– Globally connected. You can work even if you live outside of the United States of America and the potential buyers are from all over the world too.

– You can work anytime you want, and you can do it anywhere you want.

– Make money or your money back. The PhotoJobz Team keeps you safe and risk-free with a no questions asked, 60 Days Money Back Guarantee.

Disadvantages:

– You need a fast and reliable internet connection to be able to access the network and the job database as well as upload your photos.

– There is a monthly membership fee. You need to retain your membership to avail of the updates and continue uploading your photos.

Recommendation:

You can earn while doing photography. Imagine getting paid just by taking pictures wherever you are. If you are into photography, this is a great product for you. If you are looking for another source of income, this product is also for you. Even if you are a complete beginner, PhotoJobz provides you with a simple guideline on how to navigate the database and how to earn by marketing your photographs to thousands of buyers.

Imagine how useful a picture can be, it has many uses and therefore there is a high demand for it. Imagine being your own boss and working on your own time, at your own space, taking photographs and improving your creativity with an unlimited opportunity to earn.

It would be a great investment especially that you are protected with a Money Back Guarantee. So, take that photo, snap and click and start to earn.

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

This may be of some interest.

Everyone can acknowledge the importance of a mobile-friendly website, especially after Google’s Mobilegeddon algorithm update.

Mobile optimization is here to stay, and it’s demanding more and more of businesses and their websites. But mobile optimization is about more than just a responsive website design.

In this article, we tell you why and how to adopt a mobile-first mindset for your website.

Google’s mobile-friendly algorithm change in 2015 (and a few more since then) was evidence that the search engine recognizes its responsibility to surface websites that painlessly get users what they need at the time that they need it.

Google doesn’t want to send mobile users to websites that provide a frustrating browsing experience — that would damage its promise to its users to always deliver helpful, relevant content.

Moreover, this algorithm change was and is a signal of a much larger shift that’s afoot — consumer behavior is changing, and it’s your job to adapt.

Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations.

In short, you have to infuse your marketing strategy with a mobile-first mindset. Here’s how.

1. Map your customer journey.

Imagine the experience of Sally, a young marketer who has just moved to Chicago. While out for a walk, Sally passes by a hair salon and realizes she needs a haircut. She pulls out her phone a search for hairstylists in Chicago who specialize in curls and color. Her Google search pops up Joann’s Stylez.

She flips through the website quickly and wants to research more, but it’s too hard while on the move — so she texts herself a link. When she gets home, she opens her texts on her tablet and quickly checks Yelp reviews, examines her calendar, and then books an appointment using the simple form on the Joann’s website.

When Sally loads up her laptop later that night to check her email, she discovers an email from Joann’s that confirms her appointment and gives her the option to add it to her calendar. The next day, 30 minutes before her appointment, she receives a push notification on her work computer reminding her of the appointment.

The next day, Sally receives a mobile email asking for feedback on the cut and offering to set up a recurring appointment at a discounted rate. She’s sold.

Sally’s experience is illustrative of the cross-device, omnichannel journey that many customers now make as they move through the marketing funnel. Every day, consumers switch a handful of different devices when completing common tasks such as online shopping, readying blog posts, booking appointments, or communicating with each other.

HubSpot’s Blogging Software equips you to publish relevant, conversion-optimized content you can preview on any device — allowing you to engage with customers wherever they are.

Consumers now expect this type of experience from all of their digital interactions. They want to be able to accomplish whatever fits their fancy on whatever device is at hand. This means that simply adapting your site to look nice on different devices is not enough. As a marketer, you must dig deeper into your customers’ and prospects’ lives.

For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. So we started using Smart Content to automatically shorten the form when a mobile viewer is looking at it. By doing this, our mobile prospects increased by 5x.

2. Seize intent-rich micro-moments.

You’ve likely already developed a strong set of buyer personas. You’ve conducted user research and testing to understand which content and CTAs to present to each persona as they move down the funnel. You must now go a step further. You must understand both the rhythm and rhyme to when, why, with what, and from where people are interacting with your website and content.

Google encourages marketers to identify the “micro-moments” in a customer’s journey:

Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

A number of brands have figured out how to anticipate and capitalize on these micro-moments. Apple Passbook loads up your Starbucks card when you’re near a coffee shop. Hertz sends you an email when your plane lands to let your know that your car is ready. Starwood allows you to check in and open your hotel room with your smartphone.

Consumers are increasingly becoming acclimated to companies offering such intimately responsive experiences. 59% of shoppers say that being able to shop on mobile is important when deciding which brand or retailer to buy from, and 39% of smartphone users are more likely to browse or shop a company or brand’s mobile app because it’s easier or faster to make a purchase.

How can you figure out these micro-moments and design your content to meet prospects’ intent? Tap into your data. Here are three analyses you should start with:

  • Search: Which queries, ads and keywords are bringing users on different devices to your website and landing pages? Once they land on your site, what types of searches are users on different devices performing?
  • Content: Examine the content that users access by stage in the funnel and by device. Is there a trend around what prospects on their phones are downloading? Sharing?
  • Flow: Dig into a flow analysis segmented by device. What is the path mobile-using prospects follow? What is the path tablet-using customers follow? From what sites and sources are these visitors arriving?

After building your trove of micro-moments, it would be easy to think: “Okay, we just need to strip our website down to the specific things our visitors will mostly likely want to access on the go.”

But mobile users are not limited to completing short, simple tasks. The device does not directly imply location or intent.

A busy professional may use her commute time to conduct in-depth industry research on her phone, process her email inbox on her tablet while watching a movie with her family, and browse the websites of potential contractors while flying across the country.

Confirming this intuition, the Pew Research Center’s study of U.S. smartphone found that 99% of smartphone owners use their phone at home, 82% use their phones while in transit, and 69% use their phone at work each week. (This study was conducted in 2015, but we believe it’s still relevant, if not more so, today.)

People don’t want a stripped down set of content. Instead, they want quick and easy access to the materials they need on whatever device they happen to be using.Thus, while you want to optimize your site, landing pages, emails, etc. for micro-moments, you do not want to force visitors into a box from which they cannot escape.

3. Consider (and reconsider) your metrics.

The metrics you established in the desktop-centric days may not seamlessly translate to our new multi-device, micro-moment world. For example, you might have fought tirelessly to find ways to increase visitors’ time on your site, recognizing that more time means higher engagement, which translates to higher conversion.

The micro-moments you identify for mobile visitors, however, might suggest that you want a lower time-on-site. A prospect visiting the website of a consulting firm may be looking for:

  • An infographic they want to show a coworker
  • The bio of a partner with whom they are about to meet
  • A case study to read while traveling

In order to meet this prospect’s expectations for their mobile experience, you must design your website to quickly and intuitively help them find the specific piece of information for which they are looking. If their mobile visit is distracting, frustrating, or too time consuming, you’ve damaged their perception of your brand.

4. Embrace the intimacy of mobile.

For better or worse, I go to bed with my phone (reviewing tomorrow’s schedule and reading a nighttime meditation) and I wake up with my phone (silencing the alarm and checking the weather). I communicate with my partner and my best friends everyday — all through my phone. When my MBA classmate sends a GIF of Tyra Banks being sassy, I turn my phone to the person next to me, and we have a good laugh together.

Day-in and day-out, these interactions create an intimate connection between my phone and me. And I’m not alone: Most consumers imbue their mobile experiences with more intimacy than desktop experiences. The Pew Research Center found that Americans view their smartphones as freeing, connecting, and helpful, and associate their phones with feelings of happiness and productivity. These associations can inspire greater engagement with and interest in content.

As marketers, we should take advantage of these trends and consider how to make our prospects’ mobile experience more personal and social. Perhaps change your website to increase the proportion of social CTAs you display when someone arrives on mobile.

5. Remember the basics and think ahead.

Overall, embracing the mobile mindset means ensuring that the entire customer journey is responsive, relevant, actionable, and frictionless. As a marketer, you want to help consumers quickly and easily find what they want to find and do what they want to do. Again, this means thinking ahead, understanding when, with what device, and from where your prospects will interact with your content.

This can seem daunting, but mostly it means diligently applying the basics across channels. For example, since nearly half of all emails are opened on mobile, ensure your emails are mobile optimized. We recommend doing the following:

  1. Use large, easy-to-read text.
  2. Use large, clear images and reduce file sizes.
  3. Keep layouts simple and invest in responsive templates.
  4. Use large, mobile-friendly calls-to-action and links.

Recognizing the personal associations people have with their phones, you’ll want to ensure that the “From” name is familiar and that the preview text is inviting. And think ahead: Don’t email a link to a form or an event registration landing page that is not mobile-friendly.

Use HubSpot’s Free Landing Page Builder to launch landing pages that look perfect across devices and automatically change content based on who’s viewing your page.

Over to You: Time to Optimize

Follow these tips and you will be well on your way to living the mobile mindset and weathering the change in consumers’ digital behavior. Move quickly and your organization could be at the head of the pack.

Editor’s note: This post was originally published in June 2015 and has been updated for comprehensiveness.

Thank you for reading.