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Are Amazon 'Sponsored Products' Ads Worth It?

This may be of some interest.

Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?

Not so fast. Amazon came away with nearly 40% of the US ecommerce market in 2018. Google still remains the top search tool for B2B purchases and services and informational queries that lead to purchases, but Amazon is the dominant front runner in ecommerce.

Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Book a free meeting with The Center for Inbound Advertising here.

So what does this mean for you?

When you’re thinking about your online advertising strategy, you want to meet your consumers where they are. And if you’re an ecommerce company, that place is — more likely than not — Amazon. 

That’s where Amazon advertising comes in. Amazon has several advertising programs to choose from, but the best one to get started with is Amazon Sponsored Products.

The Sponsored Product ads are really just image ads — similar to display ads in Google Ads — but the cool thing is that they appear in search results on Amazon right next to the searched products. So, when I search for “acoustic guitars” in Amazon I get this:

amazon sponsored ads acoustic guitarsThe only visible difference between the sponsored and the non-sponsored results is the gray “Sponsored” tag that appears above the product title. You’ll also see that sponsored products can appear above the rest of the results.

Does Amazon Advertising Work?

According to Ad Badger, the average cost per click (CPC) for Amazon PPC is $0.97. This is on par, if not less, than similar advertising on Google and other platforms, which means that there is opportunity for success using Amazon ads. 

The real question is “Will Amazon advertising work for me?” Even more specifically, you should be asking “Will I make more revenue than what I spend on the ads?”

The success you have on the platform will depend on a number of factors, including:

Strategy

Imagine that you have the perfect product and the perfect ad. Then, imagine that you spend too much of your marketing budget on irrelevant keywords. On the other hand, you could also bid on keywords that are too broad and competitive when cheaper and better suited keywords are out there. 

It’s your responsibility as you advertise on Amazon to continually optimize your ads for performance. Use “negative keywords” to exclude irrelevant traffic (and minimize wasted spend). Try out different keyword strategies, and be sure to create well-structured campaigns and ad groups within your ad account. Lastly, don’t be afraid to experiment and find out what works best for you.

Budget

PPC is a great model because you only pay for each person who clicks your ad. The higher your budget, the more potential clicks you’ll receive. When you’re evaluating your goals for Amazon ads, you’ll want to ensure that your budget matches your expectations. Here’s how you can do that: 

This number signifies the average percentage of visitors who actually converted. That means that, with some quick math, you can estimate how many purchases to expect from the amount of clicks you expect. This will help you reverse-engineer how many clicks it will take to turn into sales and, in turn, how much budget you should allocate to achieve that goal. 

Ad and Product Page Copy

In-person sales have the benefit of a sales or customer service representative who can position the product/solution, remove roadblocks to buy, and answer questions. If you’re selling on Amazon, however, you don’t get to provide those personalized touch points. That job rests with your copy. 

Your ad copy must do its best to convince shoppers that the product meets their needs and compel them to click on the ad. This improves the ad’s performance.

Also keep in mind the old marketing adage “A confused mind says ‘no.'” That means that the copy on your product page must also remove roadblocks and answer any anticipated questions a shopper might have. If prospects are confused or unsure, they will not click your ad, your conversion rate will suffer, and you will not achieve the ROI you want from your ads.

Visuals

Online shoppers aren’t able to hold your product in their hands before making a purchase. Even if you have the most awesome item to ever hit online shelves, you won’t move much of your inventory if your photos are unattractive or unclear — no matter how much you put into advertising. This is why product photography is so important when it comes to Amazon advertising and conversion. 

In addition to following Amazon’s compliance requirements, images on ads and on product pages should showcase features, action shots, and different angles… all in a visually appealing way that grabs the prospect’s attention and entices them to buy.

Positioning

Just because someone clicks on your ad doesn’t mean that they’ll buy — shoppers aren’t necessarily loyal. Buyers shop around; if your positioning in the marketplace doesn’t match the quality of your product or provide competitive pricing, you might actually lose out on sales. 

Imagine this scenario: 

A shopper is searching for a product and discovers your ad. They click on the ad and view your product page. On the same page is a “Sponsored products related to this item” section where they see the exact same product… only 25% less expensive. With all other things being equal, they are likely to bounce off your page and purchase the less expensive item. 

Imagine another scenario: 

Your product averages 3.7 out of 5 stars based on customer ratings. Another seller offers a similar product, only theirs averages around 4.7 out of 5. With all other things being equal, the shopper will go with the safe bet and purchase the product with the higher rating. 

There are a number of positioning factors that will affect your sales, including the sales you drive from your Amazon sponsored product ads. The best thing you can do is provide stellar customer service and keep an eye on the competition to ensure that your brand positioning is helping you rather than hurting you.

Will I See Better Results on Amazon vs. Google Ads?

A major difference between Google Ads and Amazon Sponsored Products is where people are in the purchasing process when they search on each platform. 

People searching on Amazon are more likely to be at the end of the buyer’s journey (i.e. closer to a purchasing decision). On Amazon, they know what product they want, and they are just looking for the right deal and provider. 

On the other hand, Google has more of a mixed bag of search queries, encompassing all stages of the buyer’s journey. This means your ad strategy can be much more flexible, targeting earlier stages of the buyer’s journey. That being said, not everyone searching in earlier stages of the buyer’s journey will be ready to make a purchase in the near future (if at all). 

Many product-based companies have no need to target those individuals, making Amazon just fine (and perhaps ideal) for their advertising strategy where the goal is to put a product in front of interested shoppers.

Getting Started With Amazon Ads

Now that you know the variables that can make your ad successful, you can get started with your Sponsored Products campaign. Here are the steps: 

  1. Sign up for Seller Central and follow the steps to create your account. 
  2. Create your Sponsored Products campaign. 
  3. Choose the products you want to promote with your ads. 
  4. Decide which keywords you want to target. 
  5. Determine your budget. 
  6. Create your first ad. 

Unlike other Amazon ad types, Sponsored Products are launched immediately upon completion. For more information about account and campaign setup, visit the Amazon Advertising page. 

Here are a few additional tips for getting started with Amazon Ads:

1. Win the Amazon Buy Box

The Buy Box is the box on an Amazon product detail page where customers can begin the purchasing process by adding items to their shopping carts.

amazon buy box

Since many sellers may end up selling the same item, not all sellers are eligible to win the Buy Box. Amazon only awards it to sellers who meet their minimum requirements, are selling at a competitive price, and have excellent seller metrics. 

According to BigCommerce, 82% of Amazon sales go through the Buy Box, so it’s essential to earn it from Amazon. This can be done by performing in a few key areas, including shipping time and price.

2. Implement a Cohesive Structure in Your Ad Account

Within your Ad Account, you’ll be able to build campaigns. Understanding the basic organizational structure within your Ad Account will help you optimize for performance. Here are the definitions for each component of Amazon’s tiered structure: 

  • Account – Your account is the place you’ll go to access any of your campaigns and seller tools. Think of it as the biggest bucket.
  • Campaign – It’s a great idea to build a campaign for each product category you’re targeting.
  • Ad Group – Each ad group will contain the ad that you’ve built and the corresponding keywords you’re targeting with that ad. The best practice is to be as specific with each ad group as possible to improve the performance of the associated ads.

Chart illustrating Amazon Ads hierarchy

3. Learn the Strategy Behind Keywords and Bidding

Just like Google Ads, Amazon Sponsored Products uses keywords to trigger your ads. Automatic targeting — allowing Amazon to choose your keywords for you — is often the right choice for new advertisers. If this does not appeal to you, or once you’ve accumulated some data from a running campaign, you can choose manual targeting where you pick your own keywords.

There are three types of keyword matching:

  • Broad Match – The prospect’s query matches your target keyword, including misspellings, synonyms, variations, and different word order. This is the most flexible and non-restrictive.
  • Phrase Match – The prospect’s query must precisely match the target keyword, or the prospect’s query must contain the target keyword.
  • Exact Match – This is the most restrictive type. The prospect’s query must match exactly to the target query. Your ad will not show with “similar” matches, only “exact” matches.

Understanding the pros and cons of each will help you determine what keywords and keyword matching to choose in order to boost your ad’s performance.

4. Utilize Reporting in Amazon Ads

Success doesn’t happen in a vacuum. In order to make the best choices for your campaign, you need to use a data-driven approach and monitor your results. 

Amazon provides advertisers with data about searches for particular keywords. Similar to Google Ads, you have to be an advertiser to get access to this informative data. The data includes which search terms are performing the best, enabling you to add new keywords and refine the performance of your campaigns.

For each keyword, the search terms report will include data on:

  • Campaign
  • Ad group
  • Impressions
  • Clicks
  • Click thru rate
  • Cost per click
  • Conversions/number of orders placed
  • SKU for the sale
  • And more

If you have a product to sell, now is the time to consider using Amazon Sponsored Products ads. You’ll enjoy a reasonable cost per click and have a chance to promote new products at the top of an Amazon search.

Thank you for reading.

How to Become an SEO Expert, According to HubSpot’s SEO Team

This may be of some interest.

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

You might think someone like Braden would continue to climb the creative career ladder in content marketing. But today he actually spends more time in Ahrefs than he does in Google Docs. As the historical optimization lead on HubSpot’s Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs.

Traits of an SEO Expert

As a writer and editor for most of his career, SEO had always been in the periphery of Braden’s work — as it was a subject he had a solid grasp on but not necessarily a lot of expertise in.

Today, though, SEO is his central focus.

Braden, along with other SEO specialists at HubSpot, Aja Frost and Victor Pan, offered their advice about what it takes to become an SEO expert and the paths they took to get there.

Some SEO specialists don’t start out with the intention to dedicate their careers to SEO. Some start completely by accident. Let’s go over how HubSpot experts started theirs, and what you can do to start yours.

1. Develop your skills.

“Getting a job in SEO ideally requires two things: content creation skill and analytical skill. Most SEO professionals today have one of those and develop the other,” Becker says.

SEO experts are skilled writers with creative instincts. It’s helpful for those in the SEO profession to have a strong writing background because it takes creativity to optimize content in a way both Google and audiences will comprehend. In fact, Becker has noted that his writing background helped him get his start in the SEO industry.

“My background in writing and editing helped me get my foot in the door, but a willingness to focus on the structure, mechanics, and intent behind my writing is what I think secured my role as an SEO specialist for HubSpot.”

Braden’s story of pivoting from a creative career in content marketing to an analytical one isn’t as rare as you might think. Before Aja Frost became a senior SEO strategist at HubSpot, she was the editor of HubSpot’s Sales Blog.

“I taught myself how to do keyword research and competitive analysis as the Editor for HubSpot’s Sales Blog,” Aja says. “The Sales Blog’s traffic had been flat for a year and a half — I noticed that the only posts that consistently generated views for us were getting all of those views from search. So I began looking for sales-related keywords we could rank for that would help boost organic traffic.”

So, how do you start developing your skills to be SEO-ready? Here’s what Aja had to say about her strategy for keeping her SEO skills sharp.

“To refine my SEO expertise, I constantly read. I’m really interested in technical SEO, so I look for blog posts, white papers, and research about site architecture and navigation, website speed, and everything that goes into that, including structured data,” she says. “SEO by the Sea, Sistrix, and Blind Five Year Old are all great technical SEO resources, along with (unsurprisingly) the Google Webmaster Blog. I’m a member of a few SEO subreddits (/seo and /bigseo are the most active). And I follow a ton of SEOs on Twitter — they drop random factoids or insights all the time.”

Like Braden mentioned, a lot of SEOs start with one skill and start developing others. So, whether you’ve got an analytical mind and want to start a blog to practice writing, or you’re a seasoned writer looking to train your technical mind, having a balance in both will help you in your SEO career.

2. Research the field.

In addition to initial research about SEO, it’s essential to keep up-to-date on the latest industry changes, so you aren’t using outdated optimization techniques Google doesn’t understand.

For example, when Aja noticed the Sales Blog traffic was flat, starting SEO research helped her uncover why: she wasn’t delivering content audiences searched for.

Aja doing research about SEO led her to discovering ways to improve the blog’s performance.

SEO is always changing, so it’s crucial to keep updating your knowledge on the topic.

To build his fundamental knowledge of SEO, Victor Pan, the head of technical SEO at HubSpot, cites reading as one of the best habits he’s gotten into.

“I used to be a voracious reader on all publicly available information on SEO. I had an RSS feed of search-related blogs and news websites I would go through for a whole hour every day,” he says. “Mere exposure to ideas makes unknown problems in SEO easier to tackle when you have other people’s experiences or frameworks to build from.”

For Victor, reading was one of the best ways to develop his SEO fundamentals. Alternatively, Aja took courses to broaden her knowledge. How will you use your time to research SEO?

3. Regularly test your SEO knowledge.

Putting theory into practice gives you the practical knowledge and experience needed to level up as an SEO. In this way, SEO is kind of like playing a sport. You can read all about hitting a baseball or throwing a football, but if you never practice, you’ll never reach your full potential.

To stay ahead of the curve in any industry, reading the latest news and research is hugely beneficial. But as an SEO, when everything is constantly changing, reading isn’t enough. To gain the practical experience that’ll truly take your SEO skills to the next level, you need to constantly test industry assumptions and your new ideas.

“I test a lot of things to refine my SEO expertise. Should your brand be in your title tags? Is internal anchor text worthwhile to still do in 2020 to move rankings? What happens when you purchase fake social “signals” — do you see an increase in organic traffic?” says Pan.

“Failed experiments taught me just as much as successful ones, and it made me a much more confident SEO whenever I would make any improvements to content. Just because, in one instance, making a change resulted in an improvement, doesn’t mean that change in another place will also result in an improvement— which is why we have to test and grasp causation over just correlation.”

4. Take a course and get certified.

Earning a certification ensures that you have the proper knowledge in a certain area to successfully practice on your own. It also gives you credibility when you network on professional sites such as LinkedIn. When doing initial SEO research, Aja found courses she could take in order to get a certification for SEO, which opened up more doors.

“This led me to experiment with SEMrush, AnswerThePublic, Google Analytics, Google Search Console, and of course, HubSpot’s own SEO tools. I read a ton of blog posts and eventually got my Google Analytics certification.”

If you decide to take a course, discover which one will provide you with the skills you need to advance in your SEO career. For instance, if you find that a certain course doesn’t go in-depth about subjects you need help in, it’s probably not the course for you.

To get a head start on courses you can take, here is a list of three, two of which are part of a certification track for content marketing and inbound marketing.

5. Find a method/tool that works for you.

Similar to finding resources that work for you and your skill set, it’s imperative to find an SEO routine or tool that will become your foundation. For keyword research, SEOs like to reference their personal arsenal of tools.

For example, in addition to HubSpot’s SEO tools, some of HubSpot’s SEO experts also use tools, such as SEMrush, for additional research.

You don’t have to use every single tool that exists to conduct your SEO tasks, you just have to make sure the tools are helping you accomplish your goals and giving you accurate practice with the subject.

If you don’t know where or how to start searching for tools, here’s eight you can check out. Remember, you don’t have to commit to eight, just to the one(s) that’ll get your job done. Use what will keep your research well-rounded, accurate, and easy to comprehend.

6. Grow your network.

Becoming an expert in SEO also means growing your network of fellow SEO professionals. There’s SEO groups on LinkedIn you can join, subreddits Aja mentioned, like SEO, and conferences you can attend. Broadening your circle of SEO experts grows your knowledge and credibility in the field.

If you become enough of an expert, you can also speak at conferences in the industry. For example, Braden and Victor led a session at INBOUND — their presentation, “How to Grow (Your Organic Traffic) Better” introduces SEO changes, how to adapt to them, and how to use some basic SEO methods to optimize content.

To get started building your network, look at the resources you have available. If you have a LinkedIn account, you can start making those industry connections. You can also watch YouTube videos for quick SEO tips and engage with other learners in the comments to pick up tips from peers.

Based on Braden’s, Aja’s, and Victor’s stories, becoming an SEO expert doesn’t mean you have to start and finish your career as an SEO. Pivoting from one role to an SEO role and developing your expertise from then on is entirely possible — you just need to be willing to learn and adapt.

Thank you for reading.

12 heist movies to make you feel like you’re up to something while social distancing

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12 heist movies to make you feel like you’re up to something while social distancing

Sitting at home with my laptop and a cup of hot cocoa, I feel the call of the heist.

As streamers the world over continue social distancing, things are getting, well, a little boring. Sure, I’m indulging in plenty of teen dramas, stand-up specials, and comedies. But something inside of me (and I imagine others) longs for the tension of a stealth maneuver, the thrill of the open road, and the excitement of that final stand-off where you just don’t know who will win. 

Enter the magical world of heist cinema. Strap in, suit up, and try to remember which briefcase was which — because, ranked from least to most narratively complex, here are 12 crime movies to help you feel like you’re up to [gestures wildly] something while social distancing.  Read more…

More about Netflix, Hulu, Streaming Services, Heist Movies, and Coronavirus

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Gold Opinions Review

Answering surveys online has been one of the most popular ways to earn on the internet. Marketing research firms pay people to take online surveys because they value your opinions. That is why, surveys are helpful tools to earn additional money while staying at home. And at Gold Opinions, they treat your opinions like gold, that means they are valuable and are worth paying for.

What is Gold Opinions?

Gold Opinions or its website, GoldOpinions.com is considered one of the highest paying survey sites where you can choose from thousands of high paying surveys, making money in the comfort of your own home. All you need is a laptop and an internet connection, and you are all set and ready to get paid for your opinions, no matter where you are in the world.

You will get paid for completing surveys via PayPal, check or wire transfer and can redeem exciting rewards and gadgets from Amazon, Apple, Samsung, Sony and more.

Gold Opinions claims to pay you up to $50 per survey or an average payout of $5-$10 for a completed survey. But you have to be over 18 years old to become an eligible member.

Who is the Creator of Gold Opinions?

Only the CEO was mentioned, his name is Paul Parker and he is responsible for giving you Gold Opinions along with his team. They look forward to seeing you be a member and enjoy the benefits of working from home using their high paying website for taking surveys.

How to Use Gold Opinions?

GoldOpinions.com claim they already paid out $8,000,000 to their happy members who shared their opinions through the top panel companies. So, if you want to be paid as well just by answering surveys you can start as early as now, sign up and just follow these easy steps:

Step 1 – Choose Job

You can choose from hundreds of new surveys daily.

Step 2 – Submit Your Work

Once you completed a survey, submit your work. There is no limit as to how many surveys you take per day. You can take as many as you like.

Step 3 – Get Paid

For every completed survey you took, you will get paid. As simple as that and without leaving your home, you can make money twice a month, every 15th and last day of the month.

Advantages:

1. Earning money and redeeming rewards just from answering surveys.

2. Working from home with no boss, no noisy alarm clocks, no heavy traffic, no office politics and no strict schedules.

3. Wide variety of surveys to choose from.

4. A comprehensive step-by-step tutorial and training resources containing downloadable eBooks.

5. Available online account support and general inquiries.

6. Aside from the available regular surveys, there are also country-focused surveys, surveys that are only available to your specific location.

7. An opportunity for paid studies.

8. Gold Opinions does not take any percentage from your earnings. You can keep 100% of what you will earn.

9. You can ask for a refund! Make money taking surveys or enjoy the 60 days, 100% money back guaranteed

Disadvantages:

1. You will be charged with a membership fee. But this is to effectively gather and present all the information provided for you online and they are not like other companies who take commissions from the members’ earnings.

2. Fast and constant internet connection.

3. Unrealistic earning claims. While it is possible to earn taking online surveys, it takes time to be paid that high.

Recommendation:

If you want to earn additional money while staying at home, you can join the happy earning members of Gold Opinions who are loving the flexibility and freedom they experience just by answering online surveys from firms, who value what they have to say and getting paid for it.

Imagine the time you can enjoy with your family and friends with this kind of opportunity that does not take any expertise or specific knowledge to do. this is definitely a great opportunity for anybody who wants to earn.

Whether you are a student who wants extra allowance, a stay at home mom who wants additional money to pay for various expenses and even a professional who just wants a part time job that does not want complex programs to earn, this is for you! Do not delay! Start making money for your opinions today!

Twitter steps up enforcement in the face of coronavirus misinformation

This may be of some interest.

Twitter steps up enforcement in the face of coronavirus misinformation

Uploads%252fvideo uploaders%252fdistribution thumb%252fimage%252f94568%252fda650d29 d5c3 443e b561 b76b728d1586.png%252f930x520.png?signature=vwnhbazgbvbabettcy79m1huevc=&source=https%3a%2f%2fblueprint api production.s3.amazonaws Read more…

“player”:”description”:”We can overcome this!”,”image”:”https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F94568%252Fda650d29-d5c3-443e-b561-b76b728d1586.png%252F930x520.png?signature=vWnhbazgBvbabettcY79M1HUEVc=&source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com”,”mediaid”:”3bokeD7Pn7″,”preload”:false,”title”:”Facebook, Google, and more join forces to fight misinformation about coronavirus”,”sources”:[“file”:”https://vdist.aws.mashable.com/cms/2020/3/0562bc5e-9e7d-3c2d/hls.m3u8″,”file”:”https://vdist.aws.mashable.com/cms/2020/3/0562bc5e-9e7d-3c2d/dash.mpd”,”file”:”https://vdist.aws.mashable.com/cms/2020/3/0562bc5e-9e7d-3c2d/mp4/1080.mp4″,”file”:”https://vdist.aws.mashable.com/cms/2020/3/0562bc5e-9e7d-3c2d/mp4/720.mp4″,”file”:”https://vdist.aws.mashable.com/cms/2020/3/0562bc5e-9e7d-3c2d/mp4/480.mp4″],”player_id”:”hrrl7x1B”,”options”:”disableAds”:false,”disableSharing”:false,”nextupAction”:”autoplay”,”embedUrl”:”https://mashable.com/videos/blueprint:3bokeD7Pn7/embed/?player=offsite”,”standaloneUrl”:null,”post”:”url”:”https://mashable.com/article/google-facebook-twitter-coronavirus-fake-news/”,”date”:”2020-03-17T08:28:27.019Z”,”bp_id”:112098,”wp_id”:null,”advertising”:”params”:”keywords”:”facebook,twitter,google,mashable-video,culture,coronavirus”,”sec0″:null,”sec1″:””,”prc”:””,”analytics”:”labels”:”facebook,twitter,google,mashable-video,culture,coronavirus”,”videoSeriesName”:null

More about Twitter, Social Media, Coronavirus, Covid 19, and Tech

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Lean Body Hacks Review

Are you having a hard time losing weight? And your life just hit rock bottom because of it! Read on for Lean Body Hacks Review and it might change your life around just like the lives of thousands of men and women who tried the program.

What is Lean Body Hacks?

Lean Body Hacks is an online 21-Day Program that uses the scientifically proven secret herbal combinations that can repair your gut health and boost your metabolism to build a lean and trim body. You will get to know about the Secret Golden Ratio of spices that will help you melt away your stubborn fat and eliminate health risks.

Say goodbye to dangerous surgery, unhealthy diet pills, unnecessary starvation and exhausting gym workouts. With Lean Body Hacks you can lose pounds quickly using the powerful tool, The Golden Ratio, that can increase metabolism, melt away body fat and reduce risk of developing heart related diseases and can make you feel happier and more energized.

Who is the Creator of Lean Body Hacks?

This program is co-authored by Mike Zhang, a world champion light-welterweight boxer who has a Master’s in Applied Science from the University of Toronto where he took up cell regeneration and Randy Smith, a retired United States Marine Sniper.

Randy Smith came across Mike Zhang when he saw his mother fighting for her life because of obesity and excessive body fats. He has seen what his mother had experienced and the extreme conditions she has to endure because of being unhealthy. So, Mike Zhang shared his knowledge about the Golden Ratio, that he developed in his own laboratory, a combination of herbs and spices including Turmeric, Fenugreek, Ginseng and Capsaicin.

How to Use Lean Body Hacks?

Once you purchase the product, you have to sign up and you can already start using the program. You can start learning the Golden Ratio and download the program to your device so that you can just use it wherever you go.

The program consists of the Lean Body Hacks Manual, Lean Body Hacks Detox Guide, Lean Body Hacks 21 Day Guide and 21-Day Accountability Check in.

You will also know about the various vegetables to consume if you want to stay fuller for a longer time and what vegetables to avoid. Also, the 10-second tricks to accelerate your metabolism and fat building hormones as well as breathing exercises to help your cell accept more oxygen.

Advantages:

1. The program shares with you an extensive and comprehensive data about health and weight loss.

2. It can boost your metabolism.

3. It can turn food into energy and not fat.

4. It is a digital product which you can carry with you everywhere as it is downloadable.

5. End health issues like heart related diseases.

6. It has transformed the lives of more than 21,000 people both men and women.

7. The Secret Golden Ratio can be cook with everyday meals or enjoy a delicious cup of herbal tea

8. The spices and herbs can all be found in your local grocery store.

9. Lean Body Hacks comes with bonuses like 60 Second Flat Belly Hacks and Over 40 Libido Hacks.

10. The product comes with a 60 Days 100% Money Back Guarantee.

Disadvantages:

1. Can only be purchased online.

2. Results may vary. The best thing you can do is strictly follow the guide.

3. Suggests losing weight without exercise. Exercise is still relevant to live a healthy life.

Recommendation:

Many people struggled with their weight not being able to find the right program or finding it too difficult to follow through. With Lean Body Hacks, you are given a simple guide to get rid of your extra weight just by consuming a secret blend of herbs and spices without even working out or stopping yourself from eating what you want.

If you want something that works, this program is worth to try because it has already changed the lives of thousands of people. Maybe it can transform your life too, there is no risk involved since it is backed with a 60 Days Money Back Guarantee. It won’t just help you with shedding excess pounds off your body, it can also keep diseases away and can surely bring back the confidence and the energy you once have.

This piano tune drowning out a car alarm is the perfect quarantine soundtrack

This may be of some interest.

This piano tune drowning out a car alarm is the perfect quarantine soundtrack

Quarantine is a time for creativity (supposedly). Just ask everyone who can’t stop pointing out that Shakespeare wrote King Lear while in quarantine.

Well step aside, Will, because writer and critic Andrea Long Chu has given us a coronavirus anthem: Car Alarm Improv. Putting her (genuinely) formidable piano skills to use, Chu turned an annoying car alarm that wouldn’t stop going off into glorious music.

“Car alarm kept going off so i improvised,” Chu wrote in the video caption on Twitter. 

And sure enough, the resulting piano riff is appropriately anxious, pressing, and yearning to be heard, a reflection of how we all feel as we stay home because of the coronavirus outbreak. It makes you want to know the story behind said annoying car alarm: Is its owner stuck at home too? Has its owner abandoned their apartment to go spend quarantine somewhere else, leaving the poor car alarm to scream into the day uselessly? Because same, car alarm. Same. Read more…

More about Twitter, Viral Videos, Coronavirus, Culture, and Web Culture

Thank you for reading.

Getting Smarter with SERPs – Whiteboard Friday

This may be of some interest.

Posted by rjonesx.

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

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Video Transcription

Hey, folks, this is Russ Jones here again with another exciting edition of Whiteboard Friday. Exciting might be an exaggeration, but it really is important to me because today we’re going to talk about data quality. I know I harp on this a whole lot.

It’s just, as a data scientist, quality is really important to me. Here at Moz, we’ve made it a priority of the last several years, from improving the quality of our Domain Authority score, improving Spam Score, completely changing the way we identify the search volume in particular keywords. Quality is just part of our culture here.

Today I want to talk about a quality issue and probably the most important metric in search engine optimization, which are search rankings. Now I know there’s this contingent of SEOs who say you shouldn’t look at your search rankings. You should just focus on building better content and doing better outreach and just let it happen.

But for the vast majority of us, we look at our rankings for the purposes of determining how we’re performing, and we make decisions based on those rankings. If a site stops performing as well for a very important keyword, well, then we might spend some money to improve the content on that page or to do more outreach for it.

We make important decisions, budgetary decisions on what the SERPs say. But we’ve known for a while that there’s a pretty big problem with the SERPs, and that’s personalization. There just is no national search anymore, and there hasn’t been for a long time. We’ve known this, and we’ve tried different ways to fix it.

Today I want to talk about a way that Moz is going about this that I think is really exceptional and is frankly going to revolutionize the way in which all SERPs are collected in the future. 

What’s wrong with SERPs?

1. Geography is king

Let’s just take a step back and talk a little bit about what’s wrong with SERPs. Several years back I was a consultant and I was helping out a nonprofit organization that wanted to rank for the keyword “entrepreneurship.”

They offered grants and training and all sorts of stuff. They really deserved to rank for the term. Then one day I searched for the term, as SEOs do. Even though they rank track, they still check it themselves. I noticed that several local universities to where I live, the University of North Carolina Chapel Hill and Duke, had popped up into the search results because they were now offering entrepreneurship programs and Google had geolocated me to the Durham area.

Well, this wasn’t represented at all in the rank tracking that we were doing. You see, the nationalized search at that time was not picking up any kind of local signals because there weren’t any colleges or universities around the data center which we were using to collect the search results.

That was a big problem because that one day Google rolled out some sort of update that improved geolocation and ultimately ended up taking a lot of traffic away for that primary keyword because local sites were starting to rank all across the country. So as SEOs we decided to fight back, and the strategy we used was what I call centroid search.

2. Centroid search sucks

The idea is pretty simple. You take a town, a city, a state, or even a country. You find the latitude and longitude of the dead center of that location, and then you feed that to Google in the UULE parameter so that you get a search result from what would happen if you were standing right there in that specific latitude and longitude and perform the search.

Well, we know that that’s not really a good idea. The reason is pretty clear. Let me give an example. This would be a local example for a business that’s trying to perform well inside of a small city, a medium town or so. This is actually, despite the fact that it’s drawn poorly, the locations of several Italian restaurants in South Bend, Indiana.

So as you can see, each little red one identifies a different Italian restaurant, and the centroid of the city is right here, this little green star. Well, there’s a problem. If you were to collect a SERP this way, you would be influenced dramatically by this handful of Italian restaurants right there in the center of the city.

But the problem with that is that these blue circles that I’ve drawn actually represent areas of increased population density. You see most cities, they have a populous downtown, but they also have around the outside suburban areas which are just as population dense or close to as population dense.

At the same time, they don’t get represented because they’re not in the middle of the city. So what do we do? How do we get a better representation of what the average person in that city would see? 

3. Sampled search succeeds

Well, the answer is what we call sampled search. There are lots of ways to go about it.

Right now, the way we’re doing it in particular is looking at the centroids of clusters of zip codes that are overlapping inside a particular city. 

As an example, although not exactly what would happen inside of Local Market Analytics, each one of these purple stars would represent different latitudes and longitudes that we would select in order to grab a search engine result and then blend them together in a way based on things like population density or proximity issues, and give us back a result that is much more like the average searcher would see than what the one person standing in the center part of the city would see.

We know that this works better because it correlates more with local search traffic than does the centroid search. Of course, there are other ways we could go about this. For example, instead of using geography, we could use population density specifically, and we can do a lot better job in identifying exactly what the average searcher would see.

But this just isn’t a local problem. It isn’t just for companies that are in cities. It’s for any website that wants to rank anywhere in the United States, including those that just want to rank generically across the entire country. You see, right now, the way that national SERPs tend to be collected is by adding a UULE of the dead center of the United States of America.

Now I think pretty much everybody here can understand why that’s a very poor representation of what the average person in the United States would see. But if we must get into it, as you can imagine, the center part of the United States is not population-dense.

We find population areas throughout the coastlines for the most part that have a lot more people in them. It would make a lot better sense to sample search results from all sorts of different locations, both rural and urban, in order to identify what the average person in the United States would see.



Centroid search delivers you a myopic view of this very specific area. Whereas sampled search can give you this blended model that is much more like what the average American or in any country or county or city or even neighborhood would see. So I actually think that this is the model that SERPs in general will be moving to in the future, at least SERP collection.

The future of SERPs

If we continue to rely on this centroid method, we’re going to continue to deliver results to our customers that just aren’t accurate and simply aren’t valuable. But by using the sampled model, we’ll be able to deliver our customers a much more quality experience, a SERP that is blended in a way that it represents the traffic that they’re actually going to get, and in doing so, we’ll finally solve, to at least a certain degree, this problem of personalization.

Now I look forward to Moz implementing this across the board. Right now you can get in Local Market Analytics. I hope that other organizations follow suit, because this kind of quality improvement in SERP collection is the type of quality that is demanded of an industry that is using technology to improve businesses’ performance. Without quality, we might as well not be doing it at all.

Thanks for hearing me out. I’d like to hear what you have to say in the comments, and in the SERPs as well, and hopefully we’ll be able to talk through some more ideas on quality. Looking forward to it. Thanks again.

Video transcription by Speechpad.com

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Piano for All Review

You may not be able to touch music, but it surely can touch you. This is true for a lot of people. Generally, people love music and yet nobody can really explain why, maybe because it has been here for thousands of years and it induces a euphoric stimulus similar to what people get from food and sex. As what they say, music is a piece of art that goes in the ears straight to the heart. It touches everybody in many different ways.

Music has always been associated with positive effects on health like it improves mood, reduces stress, lessens anxiety, improves memory, eases pain and provides comfort. It brings people together in a way that differences don’t matter. You don’t even need to grow up in a family of musicians to learn to appreciate and love music.

People enjoy music in many ways. They find comfort and peace just listening to it, others take their interest to the next level by creating music and learning to play different musical instruments and while there are a lot of musical instruments, like classical guitar, drums and violin, keyboard and piano are ranked as the most popular and easiest to play among so many instruments.

Given its popularity, it’s just fitting to talk about it. Playing the piano is a creative expression. It does not only enhance your skills, but it can also contribute to your health throughout your life. Some of its benefits include relieving stress, enhancing split concentration, stimulating the brain, encouraging creativity and strengthening hand muscles. But despite these many benefits and the enthusiasm to learn, some don’t find learning piano that easy. There may be hundreds of tutorials available online but not all of them are comprehensive and most lack the information to teach you a good foundation that will make you equipped and ready for more advance courses.

If you are looking for a piano lesson that is convenient and inexpensive and that makes you more interested to learn, it’s time to try Robin Hall’s system called Piano for All, a great learning system that makes learning piano easily and quickly for anyone.

What is Piano for All?

Piano for All can teach anyone how to play piano. It is one of the most popular online piano courses that has helped thousands of people around the world achieve their dream of playing the piano.

It is a complete course that lays a foundation that can be applied in any direction and any musical style making you sound like a pro right from the start. Its total package includes 10 clearly laid-out Ebooks, 200 videos and 500 audio lessons all to effectively teach you how to play.

How Does Piano for All Work?

Everything was done so simple and easy so that you won’t have a hard time to follow. The whole course has video and audio tutorials. Plus, it has all types of piano covered like jazz, pop, blues and ballads. You start with popular rhythm style piano, until you improve and can create your own melodies even learn how to read music and eventually be able to play some amazing Classical pieces.

There are 9 titles in this book that individually focuses on different areas of learning the piano. The books are: Party Time/Play by Ear/Rhythm Piano, Blues and Rock n Roll, Chord Magic, Advanced Chords, Ballad Style, Jazz Piano Made Easy, Advanced Blues and Fake Stride, Taming the Classics and Speed Learning. Each book teaches you while you progress and is able to play more complex rhythm.

About the Author:

Piano for All is Robin Hall’s creation. He has been dubbed as piano guru because of his ingenious way of sharing his knowledge about learning piano, no wonder his system is one of the most famous piano lesson online and it has been gaining more and more positive feedbacks.

Advantages:

1. Those who have tried Piano for All have been raving about how interesting and comprehensive Hall’s system is which says a lot because a lot of students become uninspired to learn especially with boring lessons.

2. The course covers all important aspects of playing and learning piano which will help you become self-sufficient.

3. The lessons lay a strong and necessary foundation for future and more advanced learning.

4. A feature that protects your investment is a 60 Days Money Back Guarantee which can give you a full refund of your money if in any way you feel unsatisfied of the course.

5. Value for money! You definitely will be getting more than what you are paying, after all, this collection is huge! 10 Ebooks, 200 videos and 500 audios!

6. You will be learning the way your favorite self-taught Pianists or Keyboard players learned using the same techniques, secrets and formulas.

7. You will definitely learn how to read music using a unique combination that other courses don’t have.

Disadvantages:

1. Video and audio player. Make sure you have the required players installed in your device and verify its compatibility.

2. Ebook Volume. For those who don’t like reading, they may find this course tedious, but they can also check the videos which can be really helpful as well.

Recommendation:

Overall, Piano for All is a must have for everybody who wants to learn how to play piano. The teaching methods are progressive and engaging which will make you more attentive and interested to learn.

Show your love for music through learning how to play the piano. Aside from learning, you will gain other valuable benefits for your mental and emotional health. This is for you. This is for all.

How to Query the Google Search Console API

This may be of some interest.

Posted by briangormanh

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations.

In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%.

Google Search Console limitations

While GSC has a number of sections, we’ll be focusing on the “Performance” report. From the GSC dashboard, there are two ways you can access this report:

Once inside the “Performance” report, data for queries and pages can be accessed:

This reveals one of the issues with GSC: Query and page data is separated.

In other words, if I want to see the queries a specific page is ranking for, I have to first click “Pages,” select the page, and then click “back” to “Queries.” It’s a very cumbersome experience.

The other (two-part) issue is with exporting:

  • Performance data for queries and pages must be exported separately.
  • Exports are limited to 1,000 rows.

We’ll look to solve these issues by utilizing the GSC API.

What is the Google Search Console API?

Now we know the GSC user interface does have limitations: Connecting query data with page data is tricky, and exports are limited.

If the GSC UI represents the factory default, the GSC API represents our custom settings. It takes a bit more effort, but gives us more control and opens up more possibilities (at least in the realm of query and page data).

The GSC API is a way for us to connect to the data within our account, make more customized requests, and get more customized output. We can even bypass those factory default settings like exports limited to 1,000 rows, for instance.

Why use it?

Remember how I said earlier that query and page data is separated in the “vanilla” GSC UI? Well, with the API, we can connect query data with the page that query ranks for, so no more clicking back and forth and waiting for things to load.

Additionally, we saw that exports are limited to 1,000 rows. With the API, we can request up to 5,000 rows, an increase of 400%!

So let’s hook in, make our request, and get back a more robust and meaningful data set.

Setup

Log in to the appropriate GSC account on this page (upper right corner). For instance, if my website is example.com and I can view that Search Console account under admin@email.com, that’s the account I’ll sign into.

Enter the URL of the appropriate GSC account:

Set up your request:

  1. Set startDate. This should be formatted as: YYYY-MM-DD.
  2. Set endDate.
  3. Set dimensions. A dimension can be:
      • query
      • page
      • device
      • and/or country
  4. Set filters (optional). A filter must include:
      • dimension (a dimension can be: query, page, device, or country)
      • operator (an operator can be: contains, notContains, equals, notEquals)
      • expression (an expression can be any value associated with the dimensions)
  5. Set the rowLimit. With the GSC API, you can request up to 5,000!

The page shared in step one makes all of this setup pretty easy, but it can be tedious and even confusing for some. I’ve done all the fussing for you and have created JSON you can edit quickly and easily to get the API return you’d like.

Unfiltered request

The following request will be unfiltered. We’ll set our preferred dates, dimensions, and a row limit, and then make our request.

The order in which you place your dimensions is the order in which they’ll be returned.

The API will return data for desktop, mobile, and tablet, separated out. The numbers you see in the GSC user interface — clicks, for instance — are an aggregate of all three (unless you apply device filtering).

Remember, your dimensions can also include “country” if you’d like.

“startDate”: “2019-11-01”,

“endDate”: “2020-01-31”,

“dimensions”:

[

“query”,

“page”,

“device”

],

“rowLimit”: 3000

Filtered request

This version of our request will include filters in order to be more specific about what is returned.

Filters are stated as dimension/operator/expression. Here are some examples to show what’s possible:

  • query contains go fish digital
  • page equals https://gofishdigital.com/
  • device notContains tablet

It looks like you can only apply one filter per dimension, just like in the normal GSC user interface, but if you know differently, let us know in the comments!

“startDate”: “2019-11-01”,

“endDate”: “2020-01-31”,

“dimensions”:

[

“query”,

“page”,

“device”

],

“dimensionFilterGroups”:

[

“filters”:

[

“dimension”: “device”,

“operator”: “notContains”,

“expression”: “tablet”

]

],

“rowLimit”: 3000

Choose a template, unfiltered or filtered, and fill in your custom values (anything after a colon should be updated as your own value, unless you like my presets).

Execute the request

So there you have it! Two request templates for you to choose from and edit to your liking. Now it’s time to make the request. Click into the “Request body”, select all, and paste in your custom JSON:

This is where you could manually set up your request keys and values, but as I stated earlier, this can be tedious and a little confusing, so I’ve done that work for you.

Scroll down and click “Execute.” You may be prompted to sign-in here as well.

If everything was entered correctly and the request could be satisfied, the API will return your data. If you get an error, audit your request first, then any other steps and inputs if necessary.

Click into the box in the lower right (this is the response from the API), select all, and copy the information.

Convert from JSON to CSV

Excel or Sheets will be a much better way to work with the data, so let’s convert our JSON output to CSV.

Use a converter like this one and paste in your JSON output. You can now export a CSV. Update your column headers as desired.

Query your own data

Most SEOs are pretty comfortable in Excel, so you can now query your request output any way you’d like.

One of the most common tasks performed is looking for data associated with a specific set of pages. This is done by adding a sheet with your page set and using VLOOKUP to indicate a match.

The API output being in a spreadsheet also allows for the most common actions in Excel like sorting, filtering, and chart creation.

Get more out of Google Search Console

GSC offers important data for SEOs, and the GSC API output offers not only more of that data, but in a format that is far less cumbersome and more cohesive.

Today, we overcame two obstacles we often face in the standard GSC user interface: the query/page connection and limited exports. My hope is that utilizing the Google Search Console API will take your analyses and insights to the next level.

While my JSON templates will cover the most common scenarios in terms of what you’ll be interested in requesting, Google does offer documentation that covers a bit more ground if you’re interested.

Do you have another way of using the GSC API? Is there another API you commonly use as an SEO? Let me know in the comments!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.