Sign Up For Newsletter

Rapbank

[rapbank]

The MozCon Virtual 2020 Final Agenda

This may be of some interest.

Posted by cheryldraper

We’re just about a month out from this year’s MozCon and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa.

On July 14th & 15th, we’ll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking, and some of the industry’s top speakers, you’re in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you’ll access incredible marketing thought leadership at an unheard-of price:

Nab my ticket and video bundle for $129

And remember, this is a great opportunity for our friends around the world and those who aren’t able to travel to experience the MozCon magic live! If this will be your first time attending, we’d love to hear what talk you’re most excited for in the comments(All talk times are in Pacific, so keep that in mind when planning your day! We promise we won’t judge if you’re watching in your jammies.)

Read on to see what your favorite industry leaders are speaking on this year!


Tuesday, July 14th


8:30am – Networking

Open time for attendees to connect with other attendees and MozCon partners.

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry

Sarah Bird, CEO of Moz

Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year’s virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.

9:25am – Keynote – Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy Crestodina, Co-founder and CMO, Orbit Media

Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns

Shannon McGuirk, Head of PR & Content, Aira

In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she’ll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google

Robin Lord, Consultant, Distilled

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.

11:15am – Stream 1 – How to Build a Global Brand Without a Global Budget

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd.

As funnel-based marketing becomes less effective and harder to measure, “building a brand” is frequently touted as the panacea for all marketer’s woes. But it’s unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn’t realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.

11:15am – Stream 2 – The Science of Seeking Your Customer

Alexis Sanders, Senior SEO Account Manager, Merkle

Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.

12:10pm – Birds of a Feather discussion groups

Connect and chat with like-minded marketers on a wide range of digital marketing topics!

12:55pm – Keynote – Moving Targets: Keywords in Crisis

Dr. Peter J. Meyers, Marketing Scientist, Moz

Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

1:45pm – Stream 1 – A Novel Approach to Scraping SEO Data

Rob Ousbey, VP Product, Moz

Throughout a decade in SEO consulting, Rob needed to extract data from websites on many an occasion. Often this was at scale from sites that didn’t have an API or export feature, or on sites that required some kind of authentication. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless.

He found a technique that helped immensely, particularly when traditional tools couldn’t do the job — but hadn’t seen anyone using the same approach. In this very tactical session, Rob will walk through the steps he’s used to extract data from all sorts of sites, from small fry to the giants, and give you the tools and knowledge to do the same.

1:45pm – Stream 2 – Let It Go: How to Embrace Automation and Get Way More Done

Francine Rodriguez, Manager of Customer Success, WordStream

Let the robot uprising begin! We’ve all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don’t get tired or overwhelmed by their to-do lists, and they’re ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you’ll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.

2:35pm – Keynote – Designing a Content Engine: Going from Ideation to Creation to Distribution

Ross Simmonds, CEO, Foundation

What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.

3:30pm – Networking

Open time for attendees to connect with other attendees and MozCon partners.

4:30pm — Day One is in the books!


Wednesday, July 15th


8:30am – Networking

Open time for attendees to connect with other attendees and MozCon partners.

9:00am – Welcome to Day Two!

Cyrus Shepard, emcee

9:10am – Keynote – Accessible Machine Learning Workflows for SEOs

Britney Muller, Senior SEO Scientist, Moz

“Machine learning” and “automation” aren’t words SEOs need to fear. Machine learning enthusiast and ambassador of technical SEO Britney Muller shares a series of workflows intended for any SEO to access and use in their everyday work — no intimidation required.

9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve

Izzi Smith, Technical SEO Analyst, Ryte

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we’re greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!

9:55am – Stream 2 – How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem

Flavilla Fongang, Brand Strategist, 3 Colours Rule

Too many marketers serve their clients the bare minimum of what’s expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand’s ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what’s expected to serve your clients well.

10:50am – Stream 1 – How to Promote Your Content Like a Boss

Brian Dean, Founder, Backlinko

Creating content is easy. But getting people to see your content? That’s a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

10:50am – Stream 2 – Google My Business: Battling Bad Info & Safeguarding Your Search Strategy

Joy Hawkins, Owner, Sterling Sky Inc.

What’s the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, bad info can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.

11:45am – Birds of a Feather discussion groups

Connect and chat with like-minded marketers on a wide range of digital marketing topics!

12:10pm – Keynote – Runtime: The 3-Ring Circus of Technical SEO

Michael King, Managing Director, iPullRank

Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn’t know about SEO. This year, he’s back to share the hottest technical tactics to up-level your efforts, plus the case studies and data that should be guiding your decisions.

1:25pm – Stream 1 – Everyday Automation for Marketers

David Sottimano, Independent Marketing Consultant, Opensource.org

As a general rule, we shouldn’t be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn’t usually a marketer’s forte. In this session, you’ll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.

1:25pm – Stream 2 – Red Flags: Use a Discovery Process to Go from Red Flags to Green Lights

Dana DiTomaso, President and Partner, Kick Point

Ever get a few months into working with a new client and you’re thinking “if only we’d known…”? Or how about when you start that new job, except you can’t seem to make any forward progress because you’re always mopping up prior mistakes? Running a discovery process at the start of a project — or even as its own project — will help you turn those red flags into green lights.

2:20pm – Stream 1 – Competitive Advantage in a Commoditized Industry

Heather Physioc, Group Connections Director, Discoverability, VMLY&R

SEO isn’t dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland “unique selling propositions” that aren’t unique at all, how can you avoid drowning in the sea of sameness? What are you doing that’s any different from every other SEO firm? In this talk, you’ll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You’ll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.

2:20pm – Stream 1 – I Wanna Be Rich: Making Your Consultancy Profitable

Russ Jones, Principal Search Scientist, Moz

How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn’t guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.

3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss?

Will Reynolds, Founder & Vice President of Innovation, Seer Interactive

CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.

Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.

This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.

4:15pm – Networking

Open time for attendees to connect with other attendees and MozCon partners.

5:15pm – That’s a wrap for MozCon Virtual 2020!


See you there?

Chatting with speakers via Q&A, connecting with peers and potential partners over Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing… we can’t wait to share it with you! 

Yep, I’m going to MozCon Virtual!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

This may be of some interest.

2020 June 19 MarketingCharts Chart

2020 June 19 MarketingCharts Chart

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost

Global Advertising Market Expected to Recover in 2021
2021 will see global advertising recovering from losses brought about due to the ongoing pandemic, with 2 percent overall digital advertising growth forecast, and video growth predicted at 10 percent and social at 7 percent, according to newly-released report data from Magna Global. Adweek

AppsFlyer: App Retargeting Conversions Jumped During Coronavirus Lockdowns
Owned and paid re-targeting conversions rose by 31 percent and 35 percent respectively between February and April, illustrating how app installations climbed during the initial periods of the global health crisis, according to recently-released app re-targeting report data. Adweek

Businesses See Online Growth During Pandemic: Study
46 percent of businesses selling online have seen growth during the pandemic, with some 52 percent planning to spend more on social media and 64 percent expecting to increase speaking on their websites, according to recently-released survey data on interest to digital marketers. MediaPost

Facebook’s Acquisition of Giphy Is Under New Review
Facebook’s $400 million acquisition of animated GIF platform Giphy is under review by the U.K.’s antitrust authority, causing the social media giant to temporarily halt integration with Instagram during the antitrust inquiry. Adweek

Twitter’s Adding a New Prompt on Retweets When Users Haven’t Opened the Link
Twitter has begun efforts to make it more difficult for users to share links to content they haven’t read, implementing a test that prompts users when they retweet links they haven’t opened via Twitter — a shift that could impact how marketers use and measure campaigns on the platform. Social Media Today

2020 June 19 Statistics Image

Mobile game ad revenue jumps 59% during pandemic
Digital marketers have observed mobile game advertising revenue increases of 59 percent during the ongoing pandemic, accompanied by click-through rates (CTR) for mobile gaming ads that climbed by 34 percent during the period, according to recently-released report data. Mobile Marketer

Pinterest has begun testing a new version of stories, called Story Pins, with US creators
Pinterest has given some users a trial version of a new variety of story-format pins aimed at sharing ideas, with the Story Pin test also adding new editing, publishing, and video features,  the social platform recently announced. TechCrunch

Google’s New Head of Search – Prabhakar Raghavan
Recent Google head of search addition Prabhakar Raghavan is a long-time search industry professional, and Search Engine Journal takes a look at the new Google search lead and what he brings to the role. Search Engine Journal

What’s in B2B Marketers’ Strategic Plans This Year?
78 percent of B2B marketing professionals plan to use content marketing in their overall strategy for 2020, topping a list of recently-released survey data, followed by 77 percent who expect to use digital ads, PPC or re-targeting, 75 percent who plan to use email, and 71 percent to expect to use video. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 19 Marketoonist Comic Image

A lighthearted look at “zoom fatigue” by Marketoonist Tom Fishburne — Marketoonist

Millennial Excited to Return to Pokémon Snap With Photography Degree Under His Belt — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — How YouTube Can Make Video Builder a More Useful Tool — Search Engine Journal
  • Lee Odden — Authors in Quarantine Getting Cocktails [Libsyn Podcast] — Libsyn

Do you have your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for joining us, and we hope you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

This 22-foot long ‘problem map’ looks at the systemic failures that made COVID spread in the U.S.

This may be of some interest.

Can we use the pandemic to come up with broad solutions that fix more than just the virus?

The U.S. now has more than two million confirmed coronavirus cases, more than any other country in the world. A new, staggeringly detailed “problem map” charts out the system failures that helped the virus spread—and helps uncover opportunities for groups of solutions that tackle multiple, interconnected problems that the virus has exposed at the same time.

Read Full Story

Thank you for reading.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Leptitox Review

Obesity has become disturbingly widespread according to World Health Organization, affecting people from all walks of life. People are trying to lose weight using various ways and methods but are sadly becoming disappointed because of very minimal results if not none. If you are also struggling losing weight despite trying every way you know how, Leptitox may just be the solution you need!

What is Leptitox?

It is an all-natural dietary supplement made from the purest and highest quality extracts and nutrients from 22 plants that helps fight the true perpetrator of your weight gain, which is leptin resistance.

If you have been wondering why every possible way to lose weight is not working for you, including strenuous exercises and expensive diets, then you haven’t heard of Leptin Resistance. It is not your fault why you are not losing weight despite your efforts for years. Your body may be experiencing leptin resistance which women experience more than men especially when you reach 40 years old and above, when this happens, the body feels hungrier and hungrier due to the resisted leptins responsible to send signal to your brain that you are already full.

By now, you should learn to avoid unhealthy diet pills and slimming capsules that may cause harmful side effects. Weight loss products have been prevalent in the market, but you should be smart enough to protect yourself from suspicious products that offer too good to be true results containing ingredients that can cause adverse effects on the body.

Choose a safe way to start your weight loss journey. With Leptitox, just by taking one capsule per day for at least 90 days for best results, you can say goodbye to overeating and say hello to a new and better you without the hard work.

How to Take Leptitox?

Just like most supplements, take one capsule with water daily. As advised, for best results or to ensure that you achieve your weight goal, take the capsule once daily for 90 days especially when you are over 40 years old and more than 10 lbs. overweight as it needs enough time to work throughout your entire body.

Who created Leptitox?

Morgan Hurst, a firefighter, was able to create this safe supplement and all-natural weight buster with the help of a dedicated independent medical researcher with experience for over 29 years namely, Sonya Rhodes. Morgan was no doctor, but he is a loving husband who only wants to save his wife from depression and possible death due to her incessant weight gain.

Hurst, seeing his wife in pain and discouraged tried everything to change that, although it felt hopeless with him almost giving up, he spent hours and hours of research to find out the best solution for his wife when everything they know failed for years, including a doctor’s recommendation. He believed there must be something more and he succeeded finding it.

He was fortunate enough to meet with a Malaysian who shared to him various plants responsible for him and his people not to be overweight and be full of life and energy. Using the plants and the plants added by Rhodes to enhance its effect, they were able to create Leptitox which changed his wife’s life and the lives of more than a hundred thousand people.

Advantages:

Supplement is plant-based, natural and totally safe, so there will be no side effects.

– Each capsule is standardized as it is made in the USA in FDA approved and GMP facilities.

– It helps you lose weight without addictive and dangerous substances.

– It extinguishes food cravings and boosts energy levels.

– It does not only target belly fats but also body parts where fats are usually stored, like thighs and arms.

– It supports heart health and increases sex drive.

– Supports weight loss without giving up your favorite food or spending any gym membership.

– It promotes self-confidence and vitality.

– It has changed the lives of over 100,000 men and women worldwide.

– 60 days money back guarantee.

– Bulk Orders come with FREE Colon Cleanse.

– It offers value deals with FREE Shipping.

Disadvantages:

– It can only be purchased online.

– Should be taken for at least 90 days to ensure you reach your desired weight.

– Results vary from person to person.

Recommendation:

The weight loss industry is a billion-dollar industry that is marred with lies. Despite the existence of many weight loss products, the rate of obese and overweight people is still increasing at an alarming rate. If you are or someone you know is trying everything to lose that belly fat but ends up disappointed with the lack or unnoticeable results, Leptitox is for you!

It is the easiest, fastest and safest way to lose weight without the risk of having harmful side effects and it does more than transform you into a more confident and fit person, it generally makes you healthy and full of life. This product is a risk-free investment and is a must try because many people have tried it and are able to transform their lives. You too can take control and transform yours.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Custom Keto Diet Review

Nowadays, you get overwhelmed with hundreds of diet fads, exercise routines and various products to aid people in losing weight as being overweight and obese has become a global problem. But with all the existing weight loss programs out there, how do you even know what works and what doesn’t? How about a customized program tailored just for you and your specific needs to reach the healthy and fit body you desire? Have a complete health transformation with Custom Keto Diet.

What is Custom Keto Diet?

As the name suggests, it is a carefully designed meal plan based on your unique needs which will enable your body to undergo a state of “ketosis” which is an effective way of losing weight without starving yourself. Yes, you can still eat savory food and you do not necessarily need to exercise to make it work.

Ketosis is a metabolic state which happens when your body burns fat for energy because your body does not have enough carbohydrates to burn. The ketogenic diet is a low-carb, high-fat diet, depriving yourself of glucose which is the main source of energy of all cells in the body, thus the body uses fat as its primary fuel.

All you need is a customized Keto Meal Plan by Rachel Roberts which is a result of proven studies to correct 4 common diet myths that harm rather than help your health and your dream figure. These weight loss mistakes that most people do must stop such as not being in a calorie deficit, severe calorie restriction, believing that all calories are equal and following unrealistic and overly restrictive diet.

An 8-week Custom Keto Meal Plan is your solution. It is an affordable and personalized nutrition plan created just for you to permanently get rid of your body fats while eating a meal plan you can enjoy.

Who Created the Custom Keto Diet?

The Custom Keto Diet was designed by Rachel Roberts who chose to share this powerful and proven diet plan in achieving the body of your dreams. For years, she has developed custom keto plans together with leading nutritionists, personal trainers and chefs to create your ultimate, effective, convenient, enjoyable and affordable program.

She aims to help millions of people who are constantly trying to shed some pounds, following strict diet guidelines but are not seeing results. Her creation will help you to take charge of your health and figure.

How Does Custom Keto Diet Work?

It is an 8-week personalized plan which you can access after answering a few questions about yourself, your current situation, food preferences and goals. These are just basic information needed to customize your plan so you must answer them as honest and accurate as possible. Be mindful of inputting your email address and make sure it is correct and active because your meal plan will be sent there. After completing the data, your personalized plan will be created, and you will have access to it once you have entered your payment details. Once you receive your plan, you can start your journey to transformation.

Make sure to take charge of your health transformation, be willing to follow experts’ instructions and believe in the science-based dieting strategy that is Custom Keto Diet.

Advantages:

Based on the experience and expertise of industry leaders such as nutritionists, personal trainers and chefs to achieve an optimal progress.

– It is customized! Each person has specific needs and situation, thus a diet plan effective for some may not be the same for others. This is tailored according to your own ideal calorie and macro intake.

– Positive and proven results.

– No starvation! You can still enjoy the food you love as this will be based on your food preferences.

– Contains delicious meals from extensive research and testing by the top keto chefs.

– Meal plan contains a wide range of food variations making the program enjoyable.

– Easy, step-by-step instructions, you don’t need to be a food expert or have a cooking experience.

– Saves time. It has a downloadable grocery list that you don’t need to spend hours in the supermarket.

– It is an affordable program. Hiring weight loss experts will cost you hundreds if not thousands of dollars without sure results.

– 100% money back guarantee if you are not satisfied with this program.

Disadvantages:

– It can only be purchased and accessed online.

– Results vary from person to person.

– It takes discipline.

– You do your own cooking and food shopping.

Recommendation:

Invest in yourself! It is high time that you take charge of your health and your figure with the Custom Keto Diet which is proven to show positive results as it is based on a combination of experience and Science.

Stop starving yourself or forcing yourself to enroll in a gym membership that you can’t follow through just to get rid of those unwanted fats. There is a much enjoyable way to do it without straining yourself. Choose a program you can do and prepare for your future transformation with a customized program just for you!

5 Areas of Marketing You Should Practice the "Less is More" Approach

This may be of some interest.

This crisis has created a need to do a lot more with less resources.

Marketers, in particular, are under a lot of pressure to pivot their strategy and ensure their brand stays relevant during difficult times.

But, although quality does make a difference, marketing right now is a game of strategy and scale. At the end of the day, only a small fraction of the people reached by a brand will actually convert.

Which means the more people marketers reach — and the more touchpoints involved — the better. If you’re already feeling stretched thin, don’t worry. Reaching more people doesn’t necessarily mean doing more. In fact, there are a few circumstances where it’s actually better to do less.

Here, let’s dive into five areas of marketing you can practice the “less is more” approach to ensure higher efficiency, and less time wasted.

Less Stress, More Productivity

When you take a hard look at marketing tactics, you’ll see there are actually a lot of opportunities to generate and convert more leads with less work. Let’s dive into five areas of marketing where you might be wasting your time — and how to create more efficient processes instead.

1. Management

Management has two meanings in marketing: the management of employees, and the management of campaigns. Both contain plenty of chances to do more with less work.

Campaigns

Every tool in your marketing stack claims to make your life easier. In most cases, though, they’re just one more window or tool to keep tabs on. Despite the fact that the typical martech stack contains dozens of tools, Gartner research suggests marketers use barely half of them to their fullest potential. That’s the thinking behind HubSpot’s “hub” approach: All-in-one tools are a better investment because they’re more efficient. Not only do employees actually use them, but they spend a lot less time doing things like switching windows and exporting data.

People

If I’ve learned anything about management, it’s that trust and autonomy are key. Nothing creates disengagement quite like micromanagement.

Micromanagement is a double-whammy to productivity because it takes more of managers’ time while reducing employees’ performance. And as someone who co-founded a content marketing company, trust me when I say micromanagement also cuts into content quality.

The best managers aren’t hands-off, but they’re far from hands-on. Instead of worrying about nitty-gritty details, good managers focus on creating the right work environment. Your direct reports should feel safe making their own decisions, but also comfortable coming to you with questions.

2. Scheduling Your Calendar

A “less is more” mentality works both with how you schedule your time, and how other people schedule meetings with you. At a past company, we used what I call the “big rocks” system. Each morning, members of the team would share the top three or four things they expected to accomplish that day.

Although they did all sorts of smaller tasks in between, nobody ever listed “answering emails” or “creating Facebook posts.”

Why not? Because trying to schedule every single chore every day is a waste of time. Appointments fall through. Things come up. Being flexible and squeezing in extra work whenever it makes sense is more efficient than having to rearrange your calendar every hour.

Think, too, about how you schedule things. I spend a lot of my days in meetings, so I could easily spend hours going back and forth in email to set them all up. Instead, I use workflow automation to let people pick a time that works for both of us.

3. Content Creation

I may not be a professional novelist, but one thing I do know is short, snappy writing tends to perform better than long, complex copy.Search engines favor shorter sentences and paragraphs. And more anecdotally, Stephen King, one of my favorite authors, warns writers against overusing adjectives and adverbs.

The point is this: Concise writing tends to be strong writing. Rather than trying to sound like the next Shakespeare in your blog content, be natural. A down-to-earth style is both easier on you and easier on your reader.

4. Conducting Meetings

There are only a few select situations where I would ever hold a hour-long meeting. Not only are they expensive — a hour-long meeting with a dozen employees costs 12 hours of company time — but they simply don’t make sense from a productivity standpoint.

Don’t get me wrong: Meetings can be valuable opportunities to get on the same page. But they can also be enormous time-sucks. In fact, Research published in Harvard Business Review found 71% of executives think meetings tend to be unproductive and inefficient; and 65% of those surveyed said meetings keep them from completing their own work.

Take an “only when necessary and only as long as necessary” approach to meetings. If a message can be conveyed just as well in an email, don’t drag people away from their desks for it. If a meeting is required, send out the agenda beforehand, and explain how long you expect it to take. If it’s done after five minutes, great — let people get back to work.

5. Team Brainstorming Sessions

Marketing is an industry of ideas. Every strategy, campaign, and piece of content begins with ideation. Although I like the cerebral side of marketing, I can’t get on board with how many teams brainstorm.

Nearly 60 years ago, a Yale study showed individuals come up with twice as many solutions to creative puzzles as those working in groups. Yet the team brainstorm remains a staple at most agencies I know.

Just as much time is wasted in post-brainstorm winnowing. Marketing runs on experimentation. The only way to truly tell how a campaign, title, or image will perform is to test it. In the time some teams spend debating different ideas, they could’ve collected real-world data and pivoted if the initial idea didn’t work.

Practice Pulling Back

Doing less might not sound like something that takes practice to get right. But I’ve found marketing is full of Type A personalities: People who hold themselves to high standards, and as a result, tend to give their all to every task they tackle.

When I see members of my team overdoing it, I tell them this: Perfection does not equal performance. I understand the urge to get it right, but remember, marketing is a matter of scale. Doing less is the smartest way to squeeze more in.

Thank you for reading.

10 Minute Awakening Review

If you can create the life you want, would you do it? A life that manifests anything you want and can unlock your full potential by maximizing the power of your subconscious! Let the 10 Minute Awakening take you to a magical transformation that will change your life for the better.

What is 10 Minute Awakening?

It is a 3-week program that combines soundwave technology with guided meditation that attracts wealth and more and in the process, you create the life you desire. It unlocks your true potential and increases your positive energy which in turn synchronizes more positive energy eliminating your negative thought patterns and getting rid of the negativities in your life.

It uses the vibrational phenomenon where a positive attracts positive and a negative attracts negative. So, when the mind is in the heightened state or Theta state, your mind will be like an ocean of positive thoughts that builds and creates rather than destroy.

The sound waves combined with the meditation practiced by the monks in the Deep Himalayan mountains will stimulate your subconscious creating a state of enlightenment. Your positively charged mind will soon bring the things you most desire into your life.

Who Created the 10 Minute Awakening?

The 10 Minute Awakening was developed by Paul Thomas, a professional life coach, yoga practitioner and a strong believer of destiny, with the help of Jonathan who is a neuroscientist studying spirituality and their team of scientists, hypnotists and meditation experts.

Paul discovered this system after experiencing a series of unfortunate events on top of the challenges including financial difficulty that he encountered growing up. He even had a near death experience that led him to gaining an understanding about enlightenment and consciousness through Jonathan. He traveled to the Himalayan Mountains and learned to meditate like a seasoned monk, a true spiritual master.

Paul harnessed the power of his mind and easily brought abundance in his life.

How Does 10 Minute Awakening Work?

You can have anything that you want in your life if you follow the 3-week Program just by spending as little as 10 minutes per day for your true awakening. You will feel results as early as day 1. In the 1st week you will be guided to truly see the universe and focus on the life you want. You are expected to learn focus and calmness and there will be changes in your brain. Week 2 deals with rediscovering yourself. All the stress and the burden of life’s challenges will be fixed and you can rewrite your life anew. The magical transformation begins in week 3, your mind is rewired to think positively creating the life you desire.

Immense yourself to the sound and meditation guides to reach a heightened state and watch your life change before your eyes.

Advantages:

– It has a 60-day Money Back Guarantee. If for whatever reason, you don’t love your transformation, you will be given a full refund.

– It is easy to do and takes only 10 minutes. It does not have complicated steps or exercises.

– Compatible with all devices.

– Helps you get rid of negative feelings and stress.

– Guides you to your true potential and self-discovery.

– The author is credible and experienced. He has over 7 years of research and testing, healing people all over the world.

– This program has been tried and tested by the author himself.

The program comes with valuable bonuses: Melt Away Stress, The Flow State, Purify and Cleanse, Creative Sleep, the 10 Minute Awakening QuickStart Guide and an additional 2 Bonus Tracks for Calming Relaxation and Brain-Boosting Power in just a few minutes. These bonuses will aid you in your transformation.

Disadvantages:

– You will need an internet connection to access the product.

– The sound waves may not be for everybody.

– It is a digital product and can only be purchased online.

Recommendation:

This is a tried and tested 3-week program to achieve a completely new life you want. It is a promising program that teaches you to meditate and reach an altered state of mind where positivity reigns.

It is very essential in life to remove all negative thoughts from your mind so that you can live positively, attracting positive vibrations in the process. When you live positively, you will discover how capable you are to reach for your dreams, and you will notice a significant change in yourself. You will gain more confidence and will doubt yourself less and less.

You can embark in a world full of happiness, potential and abundance. You can have a life of success and live a life of purpose. Embrace your new life along with the gifts that come with it, awaken to a life that you desire with the 10 Minute Awakening.