Sign Up For Newsletter
Rapbank

[rapbank]

Uncategorized

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

This may be of some interest.

Writing a blog post is easy.

If you don’t write often, you may feel otherwise, but just follow this
and you’ll be good to go when it comes to writing. Or, you can just watch the
video below.

But still, you write a blog post and then what do you do?

Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

Here’s the thing: I figured out the perfect formula to promoting content.

Best of all, it’s not complex. Heck, it doesn’t even take 30 minutes. It’s so easy that I broke it down into 6 steps.

And just to give you an idea before we dive into the formula, it’s so effective here is the traffic to my latest blog post.

35,492 visits in a week isn’t too shabby. The post didn’t do exceptionally well and it didn’t tank. It was just an average post.

Now you probably won’t see the same results as me as I’ve
been doing this for a long time, but your results will be much better than what
you are currently getting. Hence, I used the number of 3,549 in the title as
you should be able to drive 1/10th of what I am generating.

So, let’s dive right into the formula.

Step #1: Optimize your headline

8 out of 10 people will read your headline, but only 2 out of 10 people will click through on your headline to read the rest of your article.

No matter how well written your content is, promoting it won’t
be effective if no one likes your headline.

Now I know what you are thinking… I’ve already published my
article, is it too late to change my headline?

Nope, you can always change your headline, just try not
to change the URL of the article once it is already published.
And if you decide
to change the URL, use a
301 redirect
.

There’s a really simple way to come up with headlines that work. Heck, it doesn’t even take more than a minute or two.

Just head over to Ubersuggest and type in the main keyword or phrase your article is about.

You’ll see a report that looks something like this:

Now I want you to click on “Content Ideas” in the left-hand navigation.

You should now see a report that looks like this:

This report shows you all of the blog posts around the web
that contain your keyword or phrase within their title. And it breaks it down
by social shares, backlinks, and search traffic.

You can use this to see what is working in your space.

Ideally, you want to look for headlines that have thousands of social shares (or hundreds if you aren’t in a popular industry), at least 10 backlinks, and more than 100 estimated visits. Just like the example below.

Making your headlines similar to ones that meet those 3 criteria
will increase your odds of getting more traffic.

Step #2: Add 3 internal links

The easiest way to get your new content more love is to
build links.

Yes, links are hard to build, but internal links are not…
plus they are still effective.

I rank for competitive terms like “digital marketing”…

A lot of it has to do with internal links. I link to my main
digital marketing page within my sidebar and within my content.

Every time you publish a new blog post, I want you to go into your older content that is relevant to your newly published blog post and add a link to it. Do this to 3 of your older blog posts.

This helps with indexing and it also helps your new
content rank higher on Google.

Step 3: Share your content on the social web carefully

The problem with social media marketing is that people think they can just share their content on sites like Facebook or LinkedIn and it will automatically do well.

Sadly, it won’t because billions of URLs have been shared
already.

In other words, we just tend to ignore most of the links
people share.

But there is a simple way to stand out and get thousands of visitors from the social web, just like I get.

So, what’s my secret?

Well, I will give you a hint. Just look at one of my most
recent posts on LinkedIn:

And here is one from Facebook:

Do you notice a pattern?

I’m evoking curiosity. In other words, I am piquing your
interest and if you want to know the “solution” you have to click through to my
site.

With the LinkedIn post, I tell you that marketing is going
to change next year. I also make a point to say how it is going to change in a
way that nobody is talking about.

I do this because we all can assume marketing will change. But
by saying it is in a way nobody is talking about, it evokes curiosity. And if
you want to know how it will change you have no choice but to click through
over to my site to read the rest.

With my Facebook post, I also evoke curiosity. I talk about a Google algorithm update, but I hint that I have an answer to leveraging Google’s latest algorithm update. And if you want to know what it is, you have to click through over to my site.

Whenever you post on the social web, evoke curiosity if you want people to head over to your site.

The easiest way to do this is that every time you share one of your articles on the social web, add a few sentences above the link that helps pique peoples’ interest.

Step #4: Message everyone you link out to

It’s common to link out to other sites within your blog
posts.

Heck, sometimes I even link out to my competition.

If you don’t ever link out to other sites, you are making a
big mistake. It helps with authority and trust.

If you are using stats and data within your article, you
want to cite your sources. This brings credibility to you and it helps brand
yourself as an expert which can help with Google’s medic
update
.

Now, when you link out to a site, go and search their email
address. You can typically find their email address on their website.

Or if you can’t find their email address, look for a contact
page on their site, you’ll typically see a form that you can fill out.

Whether you find an email address or contact form, I want
you to message each and every single site you link out to with a message that
goes like this:

Hi [insert their first name],

I just wanted to say, I love your content. Especially your article on [insert the name of the article you linked out to].

I linked to it from my latest blog post [insert URL of your blog post]. It would make my day if you checked it out and even shared it on your favorite social network if you enjoyed it.

Cheers,

[insert your name]

When I send out these emails, I am getting 50 to 60% of the people to respond and share my content. But of course, my blog is popular, so for me, it isn’t too hard. But it hasn’t always been that way, and I’ve been leveraging this tactic for ages.

On the flip side, I also use this tactic on a few of my
blogs that are in other niches and don’t use my name (no one knows I own them)
and I am seeing success rates around 20%.

Just make sure you don’t use this tactic to ask for a link back.
Your success rate will be slim.

Step #5: Send an email blast

These last two tactics produce a large portion of my
results, and you shouldn’t take them for granted, no matter how basic they may
seem.

If you already haven’t, start collecting emails from your
site. You can use free tools like Hello Bar
to create popups or sliders.

Hello Bar will plug into whatever email provider you are
currently using.

Once you are up and running, every time you release a new
blog post, send out an email blast.

Here’s an example of one of my email blasts.

It’s so effective it generated 13,544 clicks.

I’ve found that you can drive good traffic from emails as
long as you do the following:

  1. Scrub your list – if someone doesn’t open your emails over the last 30 or 60 days, remove them from your list. It helps keep your emails in people’s inboxes.
  2. Send text-based emails – if you look at the email I sent, I keep it simple. No images, nothing fancy, just text and a link back to my site. It’s that simple.
  3. Evoke curiosity – just like how I explained with the social media posts, your emails won’t do well unless you evoke curiosity.

As you write more content you will get more traffic, which will cause your email list to grow. That will also cause you to get more traffic. 🙂

Step #6: Send a push notification

I don’t know why so few sites are leverage push notifications. It’s so effective I believe I will get more traffic from push notifications in 2020 than I will from email marketing.

To give you an idea, when I analyze my competitors in the
marketing arena, only 3 out of 19 use push notifications.

In other industries, the percentage is far worse, which means there is more opportunity for you.

Here’s how push notifications work….

Someone comes to your site and through their browser, they get a message if they want to subscribe to your site.

A portion of your visitors will click “allow”. With NeilPatel.com, roughly 5.4% of visitors are currently clicking “allow”.

You can send push notifications and get subscribers using a
free tool like Subscribers.com.

And then when you write a new blog post, you log into Subscribers.com and click on the “Create Notification” button. From there you will see a screen where you can enter the title and description of your latest post.

As you can see from the image above, you’ll notice that I use an “icon” image, a “large” image, and I show “custom buttons.”

Using those 3 elements is the key to getting the most
traffic from push notifications. Here are some of my stats from using
Subscribers.

I’m getting roughly 6,000 visits from every push notification
I send. That’s not too bad.

And if you are curious about what a push notification looks like, here’s what people get when I send it out.

What’s cool about push notification is no matter what
website someone is on, they will see a message similar to the one above, which
will bring people back to your site.

No dealing with spam filters or messages not going through. Plus, if someone isn’t online when you send a push notification, the next time they use their web browser they will see your message.

Conclusion

Promoting your content doesn’t have to be hard.

You don’t need “advanced” tactics or anything that is out of
the box. The basics work well, and I have been using the above formula for
years… literally.

Now, I know there are other things you can do to promote your content, but let’s be realistic: we are all strapped for time. And I’ve found the ones I’ve mentioned above to produce the biggest bang for the buck.

So, what other simple ways do you promote your content?

The post My 6-Step Content Marketing Formula That Drives 3,549 Visitors appeared first on Neil Patel.

Thank you for reading.

What are the margins for?

This may be of some interest.

A publisher recently sent me a 1,000 page book. The paper was perfect in its balance between opacity and thinness, but the margins were too small.

The production designer made a choice–push the text all the way to the edges, allowing the book to shave 20 or 30 pages in length. Sensible.

Except now, every single page seems cramped. The book is tense and can’t relax, and feels faintly amateurish. Why would a missing half-inch strip of white paper matter?

All of our media has margins. Even as computer and phone companies have made bezels ever smaller, we still want there to be a margin, a space between the thing we’re engaging with and the rest of the world. Movies have coming attractions and credits. Record albums have a few seconds between songs. Paintings have a frame, or a wall separating them from the next…

The edges do more than delineate. They give the person encountering the work confidence that a professional made it, someone who has an eye for what seems right and can respect the edges. It takes discipline to only go near the margin when you’re doing it on purpose, to make a point, not all the time.

Jackson Pollock not only abandoned the frame, he violated our understanding of the margin as well. But because he did it with intent, not out of commercial necessity or ignorance, his point was made.

The self-discipline to see the margin and use it as a tool is a gift we offer the consumer of culture.

Thank you for reading.

You've never seen button-mashing like this before

This may be of some interest.

Ludwig Ahgren can press buttons faster than you. Hell, it’s now a proven fact that he can press buttons faster than a computer program that’s designed to press buttons.

The streamer, who operates under his first name on Twitch, showed off his lightning fast finger during a recent Mario Party 4 stream. One of the minigames, Domination, involves smashing a single button over and over again to create a lineup of Thwomps, the Mario enemy that’s basically a big, spiky stone block with an angry face.

Mario Party 4 is a digital board game released for Nintendo’s GameCube in 2002. As a typical game unfolds, competing players are regularly pitted against one another in short, simple minigames like Domination. Read more…

More about Nintendo, Gamecube, Entertainment, and Gaming

Thank you for reading.

Break Free B2B Series: Amisha Gandhi on Global B2B Influencer Marketing

This may be of some interest.

Break Free B2B Interview with Amisha Gandhi

Break Free B2B Interview with Amisha Gandhi

Amisha Gandhi is the VP of Influencer Marketing & Communications for SAP Ariba & SAP Fieldglass. She is a sought-after speaker, and in this video — fresh off of a workshop presentation at MarketingProfs B2B Forum that absolutely rocked — she shares fascinating ideas about how to make an ongoing B2B influencer content marketing program not only work but drive organizational change and success. With that said, check out the full interview below.

Below are some of our favorite insights from the chat between Amisha and our president and co-founder Susan Misukanis.

Sue: I’ll always get calls from B2B marketers who say they want to deploy the Kardashian model for their long-tale, B2B influencer program that is still in its infancy, and I feel like I need to redirect. What are your thoughts on that?

Amisha: I think a lot of people, when they think about influencer marketing, they think it’s all celebrity, but in reality, when you’re looking at it, they are brand ambassadors. We have brand ambassadors because that really helps with awareness. It gives us a sense of credibility and a voice that everybody knows. Then you can build on technology influencers or software developers, depending on what you’re trying to do. You can have a whole soup-to-nuts program.

So maybe you’re working with the team that’s been a brand ambassadorship and then you’re seeing what the message is there and how can you work with other kinds of influencers that are practitioners, executives, or even CEOs. That really speaks to your audience in a more authentic way. But you still have the brand ambassador, you have these influencers, and you may even have some analysts and programmers, bringing it all together.

Sue: Okay, so for someone who’s thinking of doing a pilot a B2B pilot, maybe give us the worst-case scenario.

Amisha: Do not just start calling influencers and say, “I’m doing this campaign, do you want to be a part of it?” and be very prescriptive. If you come up with a campaign or there’s a big marketing campaign coming out, have a concept and then start talking to influencers because they will help you move your program. If you have a very hard defined program, then people will either want to be in it or not. That’s not a good way to make a relationship with an influencer.

You want to invite people to be in your program first and then do some brainstorming with them and see what they like, how they like to interact or what they like to do for companies. Versus being very prescriptive, be a little bit flexible. I think control — that’s one of the biggest things that I hear back in people starting out. They are like, “We have this great white-paper, we have this great program, you should come in and amplify it,”  but people aren’t looking to amplify your company content. They’re looking to help you reach their audience. So you need to work with them to see what’s going to be interesting for their audience.

[bctt tweet=”“Invite people to be in your program first and then do some brainstorming with them and see what they like, how they like to interact or what they like to do for companies.” @AmishaGandhi” username=”toprank”]

Sue: How can B2B marketers break free from boring B2B?

Amisha: We know people say, “Oh, B2B is boring.” It doesn’t have to be boring, but you have to know your audience and what they’re looking for. Most of the time, they’re really looking for straightforward information because they don’t have time. But you do have some capacity to be found on platforms like LinkedIn, Twitter, and other places that serve as community watering holes or trade association sites. People are looking for content there. You can add sizzle by making a very interesting or provocative headline, have a play on words, and things like that, that you don’t normally see in B2B.

One thing that I use for inspiration is Taco Bell. Many years back they had this idea of, when the space shuttle comes back in, if it hit a certain spot then everybody in the world would get a free taco. It turned out to be this amazing communications program. It just went everywhere — it was viral. I always think about what can we do to make things viral in a B2B world. Sometimes we end up with outrageous ideas we don’t ever use or could never use, but it can inspire something real to happen. It informs creative and fun ways to reach people and touch people in a different way than you would normally think of in B2B. Plus, it can be a real success.

 

The entire interview is full of B2B-boundary-defying insights. Check out the full video above.

The post Break Free B2B Series: Amisha Gandhi on Global B2B Influencer Marketing appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

6 Social Media Marketing Attribution Models and Tools to Help Marketers

This may be of some interest.

Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing […]

The post 6 Social Media Marketing Attribution Models and Tools to Help Marketers appeared first on Social Media Marketing | Social Media Examiner.

Thank you for reading.

Are Webinars Dead? How to Make a Webinar that Works in 2019

This may be of some interest.

As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?”

It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t — it’s a little more complicated than that. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook.

What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. So while webinars aren’t dead, that doesn’t mean marketers should continue running the same, tired playbook.

Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “How to Produce Webinars Your Sales Reps and Prospects Will Love.

Make sure you’re following these steps to create an effective webinar that works in 2018.

Webinars Drive Sales

According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. Why?

  • They are highly engaging. According to GoToWebinar, the average webinar attendee viewing time is 61 minutes.
  • They work across the entire customer journey. From thought-leadership panel discussions to weekly live demos, webinars are a dynamic and effective way to move prospects down the funnel from awareness to closed deal and beyond.
  • They generate high-quality leads for Sales. Webinars come with a ton of information about your prospects you can use to identify high-quality, sales-ready leads. With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach.

How to Make a Webinar in 2018

Convinced that webinars are still a relevant acquisition strategy in 2018? Follow these steps to create an effective webinar.

1. Leverage Your Sales Team for Content Topic Ideas

When it comes to building a successful webinar strategy, it comes down to sales and marketing alignment. If the marketing team is creating content that isn’t helping their sales conversations, it won’t be a successful effort for driving high-quality leads to sales.

Luckily, you have experts at your disposal for coming up with content ideas that will actually compliment and aid the sales conversation: the reps themselves.

Instead of guessing what your sales team might want a webinar to be focused on, ask them. Get reps’ buy-in for a webinar before you plan it. Set up a meeting to discover new content ideas and to find out what pain points they need to help solve. This will go a long way for ensuring sales’ follow up with registrants is seamless once the webinar is over.

2. Nail Your Promotion Strategy

Once you’ve come up with relevant content topics for your webinar, its your job as marketers to get that webinar in front of as many eyes as possible. With webinars, it’s not just about generating initial excitement; you have to build excitement and encourage engagement once the webinar goes live. Here are a few tips for doing both:

  • Try your hand at Co-marketing. One of the best ways to get new expertise, generate interest for a piece of content, and expand the reach of a campaign is to run a co-marketing webinar. Instead of running a webinar with speakers internally, try working with another company that’s going after a similar buyer persona and bring their expertise into the conversation. Doing so creates more interesting content and gives you the opportunity to get your webinar in front of another company’s established audience.
  • Create automated email reminders under each sales rep’s name that will be sent to prospects who have been invited but not yet registered.
  • Create manual email templates reps can send in their one-on-one communication with prospects.
  • Set up an automated email to notify reps when one of their prospects has registered for your webinar. This will help them engage and close those prospects done the road.
  • Once you’ve gotten registrants, that doesn’t mean they’ll show up. After all, if you promote a webinar 1-2 weeks in advance, a portion of your registrants are likely to forget when the live date comes around. Remember to send out reminder emails the day before and day-of the live event so ensure a high live attendance rate.

3. Don’t Just Stick to a PowerPoint and Talking Head

The format of slides with a person speaking on screen has been done time after time. Don’t feel the need to stick to the script — literally. Instead, think about ways to mix up how the information in your webinar is presented:

  • At HubSpot, we’ve found unscripted, discussion-style webinars to be quite effective at engaging our audience. In many of our live events, we’ve foregone the slides completely and instead brought two speakers together and had a host ask live questions on air. It’s effective for both encouraging Twitter participation via a hashtag and keeping the content conversational, but informative.
  • Try building a webinar around your prospects’ questions. Send a call for questions to be answered live on-air. This will help build engagement and excitement for what’s to come. Hopefully, the people asking questions will be more likely to show up day-of too.
  • You can also use a landing page, like this, that includes a voting feature for people to upvote they’re top questions. This will also help your prioritize the material your audience is most interested in.

4. Deliver Necessary Information to Sales

A huge part of the pre and post-webinar process is making sure the right information gets delivered to sales. That’s why GoToWebinar and HubSpot recommend creating one webinar hub that’s easily accessible by sales with the following information:

  • On-demand recordings of all webinars.
  • A calendar with past and future webinars.
  • Documentation that details the webinars goals, title, target persona, funnel stage, key points, speakers and logistics.
  • Promotional and follow-up emails.
  • Collection of graphic and text CTAs sales reps can drop into their communications.
  • Mechanism to collect suggestions from sales reps for new topic suggestions and general feedback.

Once the webinar is done, however, it’s time to make sure the sales reps are ready to close those leads. Send a follow up email to your reps and include the following information:

  • Leads who registered
  • Leads who attended
  • Leads who registered but didn’t attend
  • Leads who never registered
  • New SQL leads from post-webinar lead scores
  • Any other relevant webinar data
  • Send email templates sales can use to send to leads based on their webinar behavior. Include other relevant content they can use to continue to nurture leads in the coming weeks.

Putting the extra effort in will go a long way toward making sure the webinar is a success from both a sales and marketing standpoint.

It’s All About Alignment

Webinars as a marketing tool aren’t dead. But they’re also not just an effective marketing tool; they’re also effective sales tools – but only if your sales team has the information, content, and tools to use them to move prospects down the funnel and close deals.

However, creating the kind of alignment you need to make this all a success isn’t easy. That’s why HubSpot and GotoWebinar created this ultimate guide for creating a successful webinar in 2018 and included a checklist to guide you through pre, ongoing, and post webinar communications.

Thank you for reading.

Bread and books

This may be of some interest.

Twenty years ago, I met the most famous baker in the world.

I was in Paris for a speech, and visited Poilane, a bakery much smaller than its reputation would lead you to believe. I was hoping to take home an unbaked kilo of dough, a sourdough, one that I could use to spawn hundreds of new loaves over the years.

Proud of my sneakiness, I began by ordering $30 worth of loaves and tarts. And then, offhandedly said, “and an unbaked loaf please.”

The clerks would have none of this. It was impossible, it wasn’t done, it wasn’t permitted.

Bluffing, I said, “I’m confident that M. Poilane would be okay with it.”

On cue, a door behind the counter opened and a handsome man, dressed in a smock, came out to introduce himself. Even before he spoke, I could see the sparkle in his smile, and I figured we would hit it off.

Instead of shooing me away, he invited me into his office. We spent two or three hours together that day, talking about his work. He showed me his huge library on the history of bread and we hung out in the basement, where it was over 100 degrees because of the wood-burning ovens. He sent me home with 2 kilos of unbaked dough. I kept that starter alive for years.

Lionel understood that bread shared wasn’t bread lost. That no one was going to be able to steal his sourdough, even if they grew their own version at home. Over several years, he and I got together for long lunches in Paris when I was in town for a speech. I taught him about the internet, and he taught me about the magical intersection between generosity and idiosyncracy.

Ideas, bread and books are all the same–they’re better when they’re shared. The posture of generosity and connection replaces a mindset of scarcity, and Lionel modeled this philosophy every day.

When he and his wife were killed in a tragic helicopter crash, he left behind friends all over the world as well as two teenaged daughters. I honored his memory in the best way I could think of–by dedicating a book to him. My challenge was that I didn’t have a book in the works, nor was I planning to write one.

The book I wrote, so that I could have a book to dedicate to Lionel, was Purple Cow. It captured his energy and his care and his impact on so many. And it changed the arc of my career as a writer as well.

Lionel’s eldest daughter, Apollonia, immediately stepped up and took over the bakery, a task that few outsiders felt she could handle. After all, she was only a kid. And the patriarchal mindset in her industry and city didn’t help.

Not only has the quality of the bakery been maintained, but its impact has only grown. Apollonia has modeled the clarity and contribution of her dad, and has shown us what it means to share ideas and to lead. From the first moment, she showed up in a way that honored the memory of her parents.

Generosity, abundance and idiosyncrasy in service of craft and community.

Her new book, her first in English, is out this week. Her dad changed my life, and her bread and the way she talks about it might change yours.

Thank you for reading.

It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone

This may be of some interest.

I’ve always been stubborn. So, it wasn’t out-of-character for me to stand my ground when everyone I knew was quite…

The post It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone appeared first on Copyblogger.

Thank you for reading.

Emilia Clarke's 'Game of Thrones' love triangle Instagram post is perfect

This may be of some interest.

Emilia Clarke, the Mother of Dragons herself, celebrated her birthday on Saturday by sharing an eyebrow-raising photo with her two Game of Thrones paramours.  

Clark posted a photo of her and her dour nephew/lover Kit Harrington (Jon Snow), with a mighty Jason Momoa (Khal Drogo) sandwiched in between. 

It’s a glorious photo that is sure to launch a million fanfic stories.  Read more…

More about Game Of Thrones, Emilia Clarke, Kit Harrington, Jason Momoa, and Entertainment

Thank you for reading.