The idea of running your own woodworking business from home and making a 5 or even 6 figure income is something that many people dream about. This explains why Woodprofits, which is a program by experienced woodworker, Jim Morgan is a runaway hit.
When we were searching for woodworking business courses, we kept running across the ‘Woodprofits’ in many different sites. People were mentioning how they benefited from the blueprints, thousands of legal documents, etc. that made setting up their woodworking business so much easier.
Since we were intrigued by this program that everyone was raving about, we decided to investigate and see what all the hype was about.
This is what we found out…
The Good Points:
1) This product is an online bestseller with lots of positive reviews all over the internet. That’s good social proof that cannot be bought. This tells us that the product is of high-quality and reliable.
2) You’re taught to build a woodworking business with an initial start-up cost of about $100. This is not one of those ‘you need money to make money’ type of businesses. If you put in the work and follow the advice in Woodprofits, you could build a sustainable business at a very low cost.
3) The 53-page Woodprofits guide is eye-opening. It covers topics that most other guides in this niche tend to skip over. This is probably because Jim Morgan, has real-world experience. So, this is highly reliable information from an industry insider.
4) The Woodprofits guide comes with an audio version for you to listen to. So, people who dislike reading can just listen to the course while on the go.
5) The program is detailed, but it’s easy to follow. Everything is explained in simple, easy to understand terms. Most people will be able to digest the information within without getting confused.
6) This product also comes in a physical version. So, you can get the books and DVDs shipped to you. This is something we don’t see most other online courses offering. Do note that you’ll need to pay extra for shipping.
7) The product is covered by a 100% money-back guarantee. You can test it out for 60 days and if it doesn’t satisfy you, you can always get a refund.
8) This product over-delivers in every area. For the amount you’re paying, you’re getting plans, legal documents, blueprints, one-on-one consulting (VIP package) and so much more. This is value for money.
The Bad Points:
1) This course is best for people who already have woodworking experience. If you’re an absolute beginner, you’re better off with another product like ‘Ted’s Woodworking Plans’, which you can use that to hone your woodworking skills until you’re proficient enough to do it for a living. Then you can apply the info in Woodprofits
2) The earnings on the sales page are a bit misleading. You’ll need to be running the business for a couple of years to get enough word of mouth to earn $150,000 from your woodworking business. It can be done… but it will take time.
Should You Get It?
If you wish to start a woodworking business, this product is an investment that will pay for itself many times over. You’re given everything that you could possibly need, from legal documents to woodworking plans.
The price is very affordable, and you can always get help from Jim, if you need it. Since you’re covered by the refund policy, you really have everything to gain and nothing to lose.
This woodworking business program has been proven to work. It’s time to stop sitting on the fence and start building one. Get Woodprofits and build a successful woodworking business that you can be proud of.
The ketogenic diet is highly effective for weight loss. However, a ‘one size fits all’ approach just doesn’t give results as fast. But what if you take it and spin it in a way where it becomes more effective for women?
Now you have a winning weight loss program for women that’s based on the science of the ketogenic diet. That is exactly what ‘Thin From Within’ is. It’s author, Brad Pilon is no newcomer to the health scene. His last book on intermittent fasting was an online bestseller… and this one is too.
However, the keto diet is much more technical than intermittent fasting. You need to know what fats to eat, what to avoid, the macro proportions and much more. It’s a given that the ketogenic diet works… but adopting it is easier said than done because you need the correct information to follow.
The moment we heard that Brad was involved, we had to take a closer look at Thin From Within. This is what we found out.
The Good Points:
1) Thin From Within targets women because men generally have it easier when it comes to weight loss. Brad took the ketogenic diet and created a plan specifically to help women shed their stubborn pounds. This targeted approach increases the efficacy of the program.
2) The program is structured in a way that will help your body to respond better. Many beginners make a mistake of haphazardly starting on a ketogenic diet. This slows down their progress.
Thin From Within has a 2-step process. In step 1 – you’ll focus on ‘microflora balancing’ where you’ll help to balance the intestinal flora. This will aid in better digestion and improved health.
In step 2 – you’ll discover metabolic rebalancing which is all about tailoring the ketogenic strategies to suit your body and weight.
There’s also a support group where you can chat with other women on the ketogenic diet. This is very helpful for getting help, tips and encouragement.
3) There is not only written material, but you’ll also get 130+ video lessons to help you learn better. We couldn’t believe we were getting so much information for such a low price.
4) Thin From Within has sold thousands of copies. Many satisfied customers have left reviews saying how the product benefited them. This is good social proof and lends a lot of credibility to the product.
5) The main product is accompanied by several useful bonuses. There’s value for money here.
6) Brad Pilon is a well-known name in the fitness industry and has impressive credentials (Masters degree in Applied Human Nutrition). His previous book ‘Eat Stop Eat’ was an online bestseller too. The man really knows his stuff, and his methodical approach to a topic is what sets him above the rest.
He’s taken the ketogenic diet with all its principles, stripped away all the fluff and unnecessary jargon and made it easy and simple for women to follow. Most beginners will have no problem understanding Thin From Within.
7) The product comes with a 60-day refund policy. In the unlikely event you do not lose any weight with Brad’s method, you can always get your money back.
The Bad Points:
1) This is an online download. You’ll need a computer to access it, but you can print it out for easy reference, if you wish.
2) As with all things, results will vary. This is a diet and exercise program. It’s very powerful and relatively easy to follow… BUT you must be consistent. People who approach it in a half-hearted manner and cheat on the program will not see success.
Should You Get It?
If you’re looking to lose weight with the ketogenic diet, Brad Pilon’s ‘Thin From Within’ is the only guide you’ll ever need. The information is accurate, effective and has been proven to work.
Over and above that, he has given you a fitness plan too. So, this all-rounded approach will help you to not only reach a metabolic state of ketosis but will also boost your metabolism so that fat loss is accelerated.
The product is very affordable and if used well, will improve your health, help you reach your ideal weight, leave you with more energy than ever before and you’ll feel great.
It doesn’t get better than this. You really should give it a try without hesitation. You’ll be glad you did. It’s not often we come across a product that delivers everything it says it will… but this one does. Highly recommended.
Very often when people talk about weight loss, the first exercise they think of is running or jogging or swimming. These hard training methods are viewed as more effective just because they’re deemed ‘more difficult.’
Yoga is often not even considered as a weight loss exercise. Yet, it has helped millions of people all over the globe to lose weight. Zoe Bray, a certified yoga instructor, created a program known as Yoga Burn, to help women to lose weight.
This program has become a bestseller online with thousands of copies sold. Even after a couple of years, it’s still as popular and the positive reviews from satisfied customers keep coming in.
So, yoga can help you to lose weight. The key to succeeding though is knowing what poses to execute and how to structure a good session. In Yoga Burn, it’s all done for you. All you have to do is follow along.
There are 3 phases in Yoga Burn, and for each phase there are 3 videos for you to follow. So, that’s a total of 9 videos. That’s it. This is simple and not intimidating.
Each video is about 15 minutes in duration and you’ll play it 3 times on a loop. That comes up to about 45 minutes per yoga session. That’s just nice for it to be effective but not draining. You only need to do the workouts 3 times a week.
Let’s weigh the pros and cons of this program.
The Good Points:
1) Unlike strenuous fitness programs such as CrossFit, HIIT or even the usual running on the treadmill, Yoga Burn is much easier. It’s not exhausting or draining.
You will not find yourself dreading the workouts in this program. That means you’ll be more motivated to stay on track and your weight loss will be steady until you reach your ideal body weight.
Yoga will also help to de-stress you. Unlike hardcore fitness training that causes more stress and makes the body release the stress hormone cortisol, yoga will keep you calm and at ease.
2) Yoga Burn addresses women’s needs specifically. This is not a ‘one size fits all’ program. Being a woman, Zoe understood that women have a more difficult time losing weight due to physiological differences.
So, her program was created for women and helps them overcome the obstacles that they often face when trying to shed the stubborn pounds. This targeted approach makes Yoga Burn a lot more effective than most run-of-the-mill yoga DVDs that litter the marketplace. You’ll get results much faster with Yoga Burn.
3) One of the reasons Zoe’s program has helped so many women to lose weight is because it is structured very well. You’re taken through the fundamentals all the way till the more advanced moves.
Initially, you will start off at phase 1, which is known as ‘Foundational Flow.’ In this phase, you’ll learn the basic poses, breathing techniques and other yoga basics.
When you’re through with phase 1, you’ll move on to the second phase which is the ‘Transitional Flow’ phase. In this phase, you’ll discover how to transition from one pose to another in a smooth and graceful manner.
Phase 3 is the ‘Mastery Flow Phase’ and you’ll be doing more advanced moves here which will challenge your body and boost your metabolism. This phase is all about burning fat and getting you fit.
4) If you follow the plan laid out in Yoga Burn and your diet is clean, you’ll most probably lose the excess fat within 2 months. However, if you feel that the program is not right for you, or you see no results, you can always ask for a refund.
Yoga Burn comes with a full 60-day money back guarantee. You really have nothing to lose here.
5) There is a ‘Tranquility Flow’ sequence and audio MP3s of the classes so that you can listen and follow the program. These 2 free bonuses accompany the main product.
6) The pace of the videos is slow enough for most beginners to keep up and yet, the videos do not take up a lot of time. They’re focused and effective.
The Bad Points:
1) While yoga is great for health, flexibility and stress relief, in order to lose weight, your diet matters too. You’ll need to be at a caloric deficit and on a clean diet. Yoga will accelerate weight loss, but your diet must be in place, or you’ll see no results.
2) This is a digital product. Nothing is shipped to you to keep it affordable to most people. You’ll need a computer with an internet connection to access this program.
Should You Get It?
This program was designed by a woman for women who wish to get lean and fit. Yoga Burn will transform your body over 12 weeks and give you the lithe and toned look that looks great in dresses and turns head.
It’s great for beginners and unlike many yoga classes which focus on breathing and meditation, Yoga Burn focuses on weight loss. If this is your goal, Zoe’s program will work wonders for you.
She’s a certified yoga instructor and she’ll guide you through every step of the program. Give it a try today, and in 3 months, you’ll be so glad that you started on Yoga Burn.
This may be of some interest.
Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations.
Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done.
What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice?
Well, good news! This type of solution exists … it’s called an integration.
Integrations are a complex topic to understand. So, let’s simplify the concept with the help of an analogy we can reference throughout this guide. Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. And integration kind of works like this — I’ll explain more as we go.
Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration, to then watch Friends on the TV, or application.
Now, let’s run through some commonly asked questions about integrations to help you get a better grasp on what they are, how they work, and why your company needs them.
Why use integrations?
Integrations solve and simplify your need for new software as your business grows and evolves. They allow you to keep the system you’re currently using by simply adding connections to third-party applications to enhance system functionality and provide additional features you may need but aren’t able to build within your software. You can keep your current laptop and TV, and simply use the connector cable to watch Friends on the big screen.
By leveraging integration connections across your systems, you can power your business to achieve a much wider range of tasks on your software as you enhance its functionality. This is especially helpful as your business expands since your needs are bound to change.
Although your software may have the functionality you need when you start your business, you’re likely going to want additional applications to provide the features you end up needing later on, as you grow.
There are many types of integrations, each of which have specific functions to help meet different needs. The easiest way to think about the various types of integrations is by category. Some integrations have several functions, meaning they could technically fit into many categories because they serve more than one main purpose. Other integrations have one specific function.
Who needs integrations?
Integrations are helpful tools for virtually every business, no matter the size or industry. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).
If you sell software, as we do at HubSpot, you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. This is because your software may not have every feature and function your customers need to run their business. So, by adding an integration, they’ll get that added feature or function while continuing to use your software.
Referring back to our analogy, without the integration, or connector cable, your laptop wouldn’t be able to communicate with your TV to allow you to watch Friends on the big screen. You need that integration, or cable, to allow for added functionality and watch the show on TV — without it, this wouldn’t be possible.
How do you get integrations?
Integrations are almost always located in some type of marketplace, where customers can review and browse all of their options. The HubSpot Integrations & Application Marketplace is an example of this. Our marketplace allows visitors to search and learn more about the various integrations and their functions, and then connect HubSpot to their integration of choice.
(No, you can’t go to Best Buy to pick up your integration as you would with your connector cable to watch Friends on your TV… you’re right, the example doesn’t quite work here.)
How do integrations work with APIs?
API stands for application programming interface. An API is an interface that software uses to receive information (whether that’s data, servers, applications, etc.).
All of the integrations we’re going to discuss below are built on APIs. By building integrations on APIs, you can connect your integrations to your software and use them in tandem with one another. The integration allows for the flow of information to and from apps and devices in real time — APIs allow them to talk to one another.
Think about this in terms of our analogy from above: The application is the TV, the programming allows your laptop to communicate with the TV, and the interface is how you (the user) are able to interact with the application (by watching Friends on your TV). In this example, the API is the port on the side of your laptop in which you actually insert your integration (the cable) to then connect your laptop to your TV.
Integration vs. iPaaS Solution
If you’ve heard of integrations before, chances are you’ve also heard about iPaaS, or Integration Platform as a Service. The difference between the two is an important distinction to make when determining which one you need for your business. While an integration is a one-to-one, direct connection solution, an iPaaS solution is not.
Instead, iPaaS is a cloud-based platform that connects your applications and systems — whether that’s in the cloud or on-premise — between an organization and third-party software without the use of middleware.
So, if you look for an integration solution on your software’s marketplace and don’t find the connection you’re looking for, then you’d turn to an iPaaS solution to solve your need for that connection. There are a few integrations available today (called “connector integrations”, which we’ll cover an example of below) that can help you build custom integrations..
So, which integrations should you actually use? Let’s look at a list of some of the most popular integrations available.
The following integrations are categorized by business need to help you browse through your options. (Almost all of these integrations fit into multiple categories, as they have functions that allow them to do multiple things. Below, we placed them in the category they’re best suited for.)
It’s important to note these are just some of today’s popular integrations — there are hundreds of more integrations to learn about and choose from as your business grows. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software. In fact, most of these integrations are compatible with dozens of programs in addition to HubSpot.
Let’s take a look.
Advertising integrations help you market to and reach your target audience. Data about the success of your ads and/ or the leads obtained from them is automatically added to your HubSpot CRM so you can learn more about the people who interact with your ads and nurture them into customers.
1. Facebook Ads
The Facebook Ads integration allows you to connect your Facebook Ads account to HubSpot. This integration gives you the ability to attribute your ads directly to the contacts who interact with them. It also allows you to review real data about which ads impact your bottom line. This simplifies the reporting process for all of your Facebook Ad efforts.
Different businesses and products have various buyer personas. The AdRoll integration gives you the opportunity to create personalized retargeting ads for different lead segments in your HubSpot contacts. You can personalize several parts of the ads, such as content and formatting, that will best relate to your prospect. This allows you to focus on your audience’s attributes so you can effectively reach your prospects — you can gather intricate details about your prospects from your CRM via the integration so you’re able to successfully retarget them.
If you’re not a developer, creating your website’s landing page might sound like an overwhelming task. The Instapage integration provides a straightforward option for anyone who wants to create and personalize their landing page and then send lead information straight to HubSpot. These details are automatically placed under the associated contact in HubSpot for you— meaning, there’s no need to perform this transfer manually.
ABM stands for account-based marketing. These integrations help you leverage your account and audience data so you can tailor your messaging, CTAs, and marketing strategies to close deals and attract customers.
The OrgChartHub integration allows you to efficiently build customer organization charts without ever leaving HubSpot. You can create customer organization charts while in HubSpot so you’re able to easily identify unknown contacts, visualize key stakeholders, and customize your sales personas without manually sending any of this information back and forth.
With the CaliberMind integration, you’ll be able to look at your cross-channel account engagement and create alerts for your reps about which deals they should focus on closing to meet quota. The integration takes your contacts directly from HubSpot and automatically matches them to their associated accounts so you don’t have to.
The Metadata integration provides account-based advertising services. You can automatically identify specific target accounts and contacts from HubSpot to create personalized advertisements at scale to help you close more deals and reach your target audience more effectively.
Analytics and Data Integrations
These integrations help you measure your success across a number of analytics platforms. You can look at your data in different ways and ensure all of this information is well-organized in HubSpot so your team can review it at any time. These integrations help you learn more about which of your efforts are working and which ones need to be modified.
With the increase of remote employees across businesses and the number of people who access their work while on-the-go, having the ability to review and manage your key performance indicators (KPIs) from anywhere can be quite helpful. The Databox integration provides you with access to all of your analytics data in HubSpot from a wide variety of sources including Google Analytics, SEMRush, mobile, desktop, Facebook, and more.
In a world where many website visitors are uninterested in completing forms and providing their personal information, Hotjar is a great way to learn about who your visitors are and what they’re looking for on your site. The Hotjar integration gives you insight into who your website and mobile visitors are and what their needs consist of directly from HubSpot.
The Klipfolio integration shows you your most important metrics in real-time and creates easy-to-read dashboards in HubSpot so you can track and analyze performance across all of your platforms from one location. This allows you to improve your data transparency and reach your targets faster.
Whether it’s a meeting with fellow employees or your prospective and current customers, calling integrations will make all phone and video call interactions simple. Your contact’s information and details about the call will be recorded in HubSpot for easy access. This also provides sales reps and support team members with the necessary background information to assist the prospect or customer appropriately.
With UberConference, it takes just seconds to schedule your meetings with colleagues and prospective customers so you can focus on tasks that require more attention. The integration allows you to schedule meetings quickly and easily without ever having to leave your HubSpot portal.
Phone calls remain one of the most effective ways to interact with your prospective and current customers. Whether it’s a sales or support call, the Aircall integration allows you to manage your call flows and attentively assist your leads and customers all within HubSpot so your contact’s information lives in one, central location.
The CallRail integration is a call tracking and analytics system which allows you to customize segments and actions based on your specific calls with prospects and customers. All of your call and text data will automatically be added and organized in HubSpot under the associated contact so you don’t have to manually enter any data.
Connector integrations provide you with access to dozens of applications which sync to HubSpot to save you time and add functionality. Some connector integrations offer a wide range of applications and some have more specific types of applications. Additionally, some connector integrations can assist in creating a custom integration to suit your needs.
The Automate.io integration connects to HubSpot to give you access to over 80 applications. By syncing with these apps, you’ll be able to transfer data to them to create customized integrations so you can manage all of your data in a way that works for your business all within HubSpot.
The Zapier integration allows you to automatically connect your software to over 1,000 applications. It links your apps to HubSpot for you in just a few clicks to save you time. There’s no coding required and your apps will be able to begin sharing data in an easy-to-read workflow format in your HubSpot portal.
The PieSync integration provides real-time, two-way contact sync. This means every time you add a contact to HubSpot, it automatically syncs to an application (such as Google Contacts or Outlook), and vice versa — you don’t need to worry about any importing or exporting, expediting and simplifying your contact syncs.
Content integrations help you create, design, and share custom content for your website. They also help you learn about who’s interacting with the content and how they’re interacting with it. That information is then synced to HubSpot so you can organize it and add it to specific contacts.
If your website has a collection of blog posts, the Beacon integration might be a good option for you. The integration ensures your content looks professional and allows you to drive more leads by getting more value out of your existing content — it connects to HubSpot to automatically convert your blog posts into downloadable content such as eBooks.
The briX integration connects to HubSpot so you can design and personalize web pages for your site. You don’t need a background in web design or coding to create beautiful pages — the drag-and-drop template and 100+ customizable features make it easy to organize your content in any way you choose. This integration is ideal for easily designing and personalizing web pages directly from HubSpot.
Customized landing pages, web pages, and emails provide a professional look and feel for your visitors, leads, and customers while interacting with your business online. The Belch.io integration connects to HubSpot so you can personalize and brand all of these things in just minutes. It’s a great option for anyone without a background in coding or web development who wants to design and customize their site pages and emails to complement their brand all from HubSpot.
Customer Success Integrations
Customer success integrations connect to HubSpot to make your internal and external interactions with employees (cross-team) and customers straightforward. They simplify communication and help you share information and/or data when you need to.
The Slack integration is a digital workspace and communication tool that allows you to connect and talk with your team members. The integration is ideal for team collaboration and coordination from anywhere. By connecting the integration to your software, you can use Slack’s and HubSpot’s features in either the application or the software so you don’t have to waste time toggling back and forth — the same information will be found in both locations in real time.
Zendesk offers a ticketing system to keep track of customer inquiries and allows you to keep details about all of your customer interactions in one place. It helps you provide consistent customer experiences among your fellow employees and customers.
By connecting HubSpot to the Zendesk integration, you’ll be able to bring the work of your sales, marketing, and support teams together in a central location. It also allows these departments to communicate with each other while in HubSpot as well.
The LiveChat integration allows you to communicate with potential customers in real-time when they need assistance or guidance while on your website from HubSpot. Whether it’s a question about your product or the need for help in the checkout process, LiveChat allows you to walk them through the information they need to help you boost conversions and build strong relationships with prospects and customers.
If you have an online store, ecommerce integrations are a great way to learn about what your customers and visitors are doing while they’re on your website. By connecting these integrations to HubSpot, you’ll know when your visitors are most frequently abandoning your site or their carts so you can create re-engagement content to regain their interest.
The Shopify integration allows you to easily incorporate all of your ecommerce data and customer data within HubSpot. It automatically syncs customer, product, and deal information in HubSpot under the associated customer’s profile, so your entire team can view all of these details in one location. You can also create cart abandonment nurturing tactics, re-engagement ads for your website from HubSpot once you connect the integration to the software.
The Typeform integration helps you create and design web and mobile forms for your leads. You can create contact forms, sign up forms, quizzes, and more, and all of your responses will automatically be sent directly to HubSpot so you can easily review your results and responses and compile them under the associated contact in HubSpot.
The Magento integration helps you create and send upsell, cross-sell, and reorder emails as well as develop abandoned cart nurturing tactics to boost your conversions. It automatically sends all of your customers’ ecommerce-related data, as well as emails between you and your customers, straight to their respective HubSpot contact record.
Email integrations help you track a prospect’s interactions with sales reps, personalize your email automation with certain contacts, and measure the success of your email campaigns among your target audience — all from HubSpot.
The MailChimp integration allows you to sync HubSpot with your email service provider. You can build email campaigns and rest easy knowing the Intelligent Error Handling feature will continue engaging your contacts even if a syncing error occurs between the software and application. By connecting MailChimp to HubSpot, you’ll have the ability to automatically add contacts from HubSpot into your application’s email lists and vice versa so you never have to do it manually.
Privy helps you make more sales and turn more prospects into delighted customers. The integration uses targeted pop-up ads, banners, bars, and more to help you boost conversions and decrease page abandonment. It also automatically syncs all of your new leads from your website to HubSpot so the software can help you nurture them and convert them into customers.
The Front integration is a collaborative inbox, meaning all members of your team can see and access your contacts, review deals, and see all activity history while working in HubSpot. All of these details are automatically synced in Front and your CRM. This helps you improve your customer experience and ensure it remains consistent no matter which employees your customers work with.
Event and Webinar Integrations
Whether it’s an in-person event, a webinar, an online meeting, or a video conference, the following integrations simplify every aspect of hosting an event. They allow your contacts to book meetings with you and you can update all information related to your contacts post-event or meeting in HubSpot.
Eventbrite helps you use inbound marketing tactics to attract more prospects and customers to your in-person events. Once connected to your software, the integration automatically takes data from your contact lists in HubSpot to help you uncover effective ways to connect with your target audience, face-to-face.
No matter the type of event you’re hosting, the GoToWebinar integration automatically syncs all of your registrant and participant information in HubSpot under the associated contact. You’ll never have to worry about manually importing data about your webinar contacts again — instead, you’ll have more time to focus on the event itself.
The Setmore integration simplifies appointment scheduling for you. It automatically imports your booked appointments (and information about the customer who booked the appointment) to HubSpot under the correct contact’s profile so you don’t have to do it manually.
Lead Generation Integrations
Lead generation integrations help you transition early-stage leads into delighted customers. All of your leads’ information will automatically be synced to HubSpot so you can view it at any point during the buyer’s journey. This is helpful to learn more about your target audience and to manage customer information so your sales and support teams can refer to it if needed, all from one location.
The WordPress integration helps you optimize and align your WordPress website with the data about your contacts and business goals you have in HubSpot. Your HubSpot account and all of your growth tools will automatically be connected to your WordPress site so you can work to attract, engage, and delight site visitors and customers on your site from either WordPress or HubSpot.
The Unbounce integration helps you with the lead capturing and nurturing processes. You can create lead generation forms and send all data collected about your leads directly to HubSpot. At any point in time, you can take this data about your leads and use it to create campaigns. You’ll also have the ability to export any data in just seconds from your Unbounce account and share it anywhere.
With the SurveyMonkey integration, you can create and distribute custom surveys to your prospects and customers, collect all data obtained, and view your responses within HubSpot. This is ideal because you can then segment and organize all your contacts based on their survey responses to easily manage the type of content and/or follow up they receive.
Live Chat Integrations
By adding live chat integrations to your website, you’ll be able to communicate with prospects in real time and nurture them into customers. You can answer their questions, respond to their concerns, and assist them in their purchase decisions. Then, this data is compiled into HubSpot under the specific contact it belongs to so you can follow up appropriately.
The Intercom integration allows you to capture new leads and prospective customers with the help of live chat on your website. Intercom allows you to convert more leads by actively engaging with them at any time while they’re on your website once connected to HubSpot. You can then qualify your leads with custom bots, talk with them directly, and track them — and then you can have all of this information automatically organized under their contact in HubSpot.
Once connected to HubSpot, the ManyChat integration allows you to automate your messenger marketing so you can easily organize, nurture, and track your leads from the software. You can also take any HubSpot form and submit information obtained from it by sending custom field data to HubSpot Form Submissions.
The Drift integration provides live chat for your website so you can assist your leads in real time form HubSpot. The integration allows you to watch and save all of the lead’s activity on your site in HubSpot under the correct contact. Additionally, your sales reps can use Drift to customize their outreach and follow-ups based on that activity to improve the chances of conversion.
Sales integrations help you bring your sales tools, tactics, and prospects’ information together using HubSpot. You’ll be able to keep your marketing, support, and sales details in a central location for all teams to access, analyze, and refer to as needed.
Once connected to HubSpot, you’ll automatically be notified of any action a prospect takes on any document you send them with the HelloSign integration. Examples of the actions you’ll be notified about include when a prospect or customer receives, opens, or signs the document. Then, this activity data is sent to the contact it belongs to in HubSpot so reps know where the prospect or customer is in the buyer’s journey and how they should go about following up with them.
If you’re a Salesforce user, you can automatically sync all of your contacts’ information from the database into HubSpot once connected to the Salesforce integration. This allows you to work with reps to get strong lead intelligence and revenue reporting. You can mesh your marketing and sales work, content, and information so you and your team can access any information from either system at any point in time.
When it comes to sales work, there are many tasks involved that don’t necessarily include the process of actually closing a deal. The PandaDoc integration automatically organizes and reviews information from HubSpot about your prospect to help you with non-selling tasks like creating and sending quotes, proposals, and contracts.
Social Media Integrations
Understanding your social media following is a huge part of successful marketing. Social media integrations help you learn about your followers, understand the type of content they interact with and share, and automate specific parts of your social media strategy.
With the Facebook integration, you can automatically connect your business’s Facebook account to HubSpot. Schedule Facebook posts ahead of time analyze and measure post’s performance. This integration is ideal if you want to manage your Facebook marketing strategy alongside your other social media marketing strategies directly from HubSpot.
By connecting your LinkedIn account to HubSpot through the LinkedIn integration, you can easily engage with your network and communicate with all of your contacts from HubSpot. You can also auto-publish your blogs and share specific content with your followers to nurture them into leads and customers. This integration is also great for tracking engagement along with all of your other social media channels and marketing efforts all from HubSpot’s social media tool.
Schedule Tweets ahead of time, monitor Twitter streams, view Tweets and Twitter interactions of your competitors, and monitor accounts that are important to your brand from HubSpot with the Twitter integration. All information about your current and new followers will be added to your contact lists in HubSpot so everything is organized appropriately.
With the rise of video and video marketing in business today, integrations that help you incorporate this media on your website have become quite useful. They allow you to create and implement videos on your site pages and forms as well as measure the success of your video marketing efforts.
The Wistia integration provides you with the ability to integrate videos on your website, and then incorporate HubSpot forms with those videos to improve video engagement (and hopefully, conversion) rates. If any lead converts on a video, their information is automatically sent to HubSpot so you’ll have their video-viewing data paired with their contact details.
The YouTube integration connects your YouTube channel to HubSpot. This way, you can easily report on your video and channel success and compare this data to that of your other social platforms using HubSpot’s analytics and social media tools and dashboards.
With the Promo integration, you can choose from over three million clips, templates, and music options to use to create a video for your site directly from HubSpot. You can easily throw in custom messaging, branding, or logos to personalize the video for your business based on a specific prospect’s needs and interests, found under their specific contact in HubSpot.
Get Integrated to Grow Better
Integrations have the power to enhance all aspects of your business. No matter the software you use to run your company, you can find integrations that can help simplify your processes, optimize your efforts, and empower your fellow employees. So, find the right integration marketplace for your software and begin connecting to the applications suited for your business needs.
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This may be of some interest.
Principles that we suspend during difficult times aren’t really principles. Principles really count when they’re difficult to maintain.
That’s not the same thing, though, as refusing to consider the edge cases.
“Free speech,” is a fine principle, one to live by. But shouting “fire” in a crowded movie theater isn’t allowed, for good reason.
The edge cases are always subject to endless debate. There are no easy bright lines. It’s tempting, then, to never consider the edge cases. A rule’s a rule.
But principles without judgment aren’t the easy path they seem to be. Because without our judgment on the edge cases, we’ve given up responsibility. It’s no longer our decision if we’re not making a decision.
The hard work involves willingly being on the hook for making a tough call.
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This may be of some interest.
Posted by BritneyMuller
Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes that’ll help you do that.
Joining us at MozCon next week? This video is a great lead up to Britney’s talk: Featured Snippets: Essentials to Know & How to Target.
Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we’ve been able to snag our own snippets using her methodology.
Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this.
What’s a featured snippet?
For those of you that need a little brush-up, what’s a featured snippet? Let’s say you do a search for something like, “Are pigs smarter than dogs?” You’re going to see an answer box that says, “Pigs outperform three-year old human children on cognitive tests and are smarter than any domestic animal. Animal experts consider them more trainable than cats or dogs.” How cool is that? But you’ll likely see these answer boxes for all sorts of things. So something to sort of keep an eye on. How do you become a part of that featured snippet box? How do you target those opportunities?
Last time, we talked about finding keywords that you rank on page one for that also have a featured snippet. There are a couple ways to do that. We talk about it in the first video. Something I do want to mention, in doing some of that the last couple weeks, is that Ahrefs can help you discover your featured snippet opportunities. I had no idea that was possible. Really cool, go check them out. If you don’t have Ahrefs and maybe you have Moz or SEMrush, don’t worry, you can do the same sort of thing with a Vlookup.
So I know this looks a little crazy for those of you that aren’t familiar. Super easy. It basically allows you to combine two sets of data to show you where some of those opportunities are. So happy to link to some of those resources down below or make a follow-up video on how to do just that.
All right. So step one is identifying these opportunities. You want to find the keywords that you’re on page one for that also have this answer box. You want to weigh the competitive search volume against qualified traffic. Initially, you might want to just go after search volume. I highly suggest you sort of reconsider and evaluate where might the qualified traffic come from and start to go after those.
From there, you really just want to understand the intent, more so even beyond this table that I have suggested for you. To be totally honest, I’m doing all of this with you. It’s been a struggle, and it’s been fun, but sometimes this isn’t very helpful. Sometimes it is. But a lot of times I’m not even looking at some of this stuff when I’m comparing the current featured snippet page and the page that we currently rank on page one for. I’ll tell you what I mean in a second.
So we have an example of how I’ve been able to already steal one. Hopefully, it helps you. How do you target your keywords that have the featured snippet?
- Simplifying and cleaning up your pages does wonders. Google wants to provide a very simple, cohesive, quick answer for searchers and for voice searches. So definitely try to mold the content in a way that’s easy to consume.
- Summaries do well. Whether they’re at the top of the page or at the bottom, they tend to do very, very well.
- Competitive markup, if you see a current featured snippet that is marked up in a particular way, you can do so to be a little bit more competitive.
- Provide unique info
- Dig deeper, go that extra mile, provide something else. Provide that value.
How To Target Featured Snippet Examples
What are some examples? So these are just some examples that I personally have been running into and I’ve been working on cleaning up.
- Roman numerals. I am trying to target a list result, and the page we currently rank on number one for has Roman numerals. Maybe it’s a big deal, maybe it’s not. I just changed them to numbers to see what’s going to happen. I’ll keep you posted.
- Fix broken links. But I’m also just going through our page and cleaning it. We have a lot of older content. I’m fixing broken links. I have the Check My Links tool. It’s a Chrome add-on plugin that I just click and it tells me what’s a 404 or what I might need to update.
- Fixing spelling errors or any grammatical errors that may have slipped through editors’ eyes. I use Grammarly. I have the free version. It works really well, super easy. I’ve even found some super old posts that have the double or triple spacing after a period. It drives me crazy, but cleaning some of that stuff up.
- Deleting extra markup. You might see some additional breaks, not necessarily like that ampersand. But you know what I mean in WordPress where it’s that weird little thing for that break in the space, you can clean those out. Some extra, empty header markup, feel free to delete those. You’re just cleaning and simplifying and improving your page.
One interesting thing that I’ve come across recently was for the keyword “MozRank.” Our page is beautifully written, perfectly optimized. It has all the things in place to be that featured snippet, but it’s not. That is when I fell back and I started to rely on some of this data. I saw that the current featured snippet page has all these links.
So I started to look into what are some easy backlinks I might be able to grab for that page. I came across Quora that had a question about MozRank, and I noticed that — this is a side tip — you can suggest edits to Quora now, which is amazing. So I suggested a link to our Moz page, and within the notes I said, “Hello, so and so. I found this great resource on MozRank. It completely confirms your wonderful answer. Thank you so much, Britney.”
I don’t know if that’s going to work. I know it’s a nofollow. I hope it can send some qualified traffic. I’ll keep you posted on that. But kind of a fun tip to be aware of.
How we nabbed the “find backlinks” featured snippet
All right. How did I nab the featured snippet “find backlinks”? This surprised me, because I hardly changed much at all, and we were able to steal that featured snippet quite easily. We were currently in the fourth position, and this was the old post that was in the fourth position. These are the updates I made that are now in the featured snippet.
Clean up the title
So we go from the title “How to Find Your Competitor’s Backlinks Next Level” to “How to Find Backlinks.” I’m just simplifying, cleaning it up.
Clean up the H2s
The first H2, “How to Check the Backlinks of a Site.” Clean it up, “How to Find Backlinks?” That’s it. I don’t change step one. These are all in H3s. I leave them in the H3s. I’m just tweaking text a little bit here and there.
Simplify and clarify your explanations/remove redundancies
I changed “Enter your competitor’s domain URL” — it felt a little duplicate — to “Enter your competitor’s URL.” Let’s see. “Export results into CSV,” what kind of results? I changed that to “export backlink data into CSV.” “Compile CSV results from all competitors,” what kind of results? “Compile backlink CSV results from all competitors.”
So you can look through this. All I’m doing is simplifying and adding backlinks to clarify some of it, and we were able to nab that.
So hopefully that example helps. I’m going to continue to sort of drudge through a bunch of these with you. I look forward to any of your comments, any of your efforts down below in the comments. Definitely looking forward to Part 3 and to chatting with you all soon.
Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all soon. See you.
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Sometimes, a conflict requires you to solve an internal conflict. This trainer gives advice on 3 productive tips to do so.
When you think of conflict, what comes to mind? Is it something that you try to avoid? Something you dread? Do you associate it with words like ‘somebody gets hurt’ or ‘fighting’?
Thank you for reading.
This may be of some interest.
Social Media Examiner.
Thinking about how to get more advertising tasks achieved daily? Searching for some interesting tools to test? #1: Stories Creator Stories Creator makes it possible to create batches of pictures such as Facebook or even Instagram Stories. […]
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This may be of some interest.
Large swaths of the internet were today years old when they learned the nodding GIF guy is actually Robert Redford.
The classic reaction GIF, which is generally used to convey approval, is sourced from the 1972 film Jeremiah Johnson, in which Redford plays the titular role. Turns out, though, a nonzero number of people thought the guy in the GIF was comedian Zach Galifianakis, who did not play the titular role in Jeremiah Johnson. (He was 3 years old when the movie was released.)
We know this thanks to a post from Splinter called “Did You Know the Nodding Meme Guy Is Robert Freakin’ Redford???” Judging by the response, a few people did not, and the people who did are ready to makes jokes and brag about it. Read more…
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This may be of some interest.
Posted by Kirsten_Barkved
Show of hands if the following scenario has ever happened to you:
You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to being diagnosed with carpal tunnel. The energy in the room is contagious and everyone leaves the conference with the promise of new strategies, connections, and ideas that have the possibility to transform the way you think about business.
At least, that’s the dream. The reality? Once the conference is over, you’re back to the grind, no longer surrounded by that vibrant “we can do anything” energy that had you so inspired and hyped just days before. The buzz is now a dull hum. Your notebook is full of scribbles that you can no longer decipher, and you have a daunting to-do list to catch up on while you nurse a sugar hangover from eating three-days worth of donuts.
You’ve lost the fire. The conference motivation is gone. You, my friend, have the post-conference scaries.
With MozCon fast approaching, the excitement is building. But so is the anxiety: you know there’s going to be a ton of insightful talks and takeaways to write home about — how do you keep all that goodness going after MozCon?
We’ve all been there! And we want to make sure you’re set up for success. So myself and our Subject Matter Experts whipped up an extensive and effective guide to ensure you can put all the goodness you’ve absorbed at MozCon to work straight away. Read on to see what Britney Muller, Rob Bucci, Cyrus Shepard, Dr. Pete, and Miriam Ellis have to offer!
Before you head to MozCon, though, make sure you do these things first
We know this isn’t your first rodeo. But on the off chance that it is, or if you need a reminder before you set foot in MozCon, make like the Boy Scouts of America: Be prepared.
Because I’m a keener (remind me to tell you about the time I waited for 24 hours to be first in line for The Fellowship of the Ring movie) with a tendency to overprepare (remind me also to tell you about my first day of school where I packed all my favorite Nancy Drews, my best pencil crayons, a raincoat, and a pair of extra socks), I spend quite a chunk of time ensuring I have everything I need before an event.
You don’t need to be as prepared as my eight-year-old self, but here’s a brief checklist of things to do before you pack your bags and set sail for MozCon:
- Study the agenda — You’ve likely already glanced at who’s speaking. Take another skim to get an idea of who is speaking and what topics will fulfill an educational gap. Even if a topic isn’t related to your area of work, it’s still worthwhile to listen — who knows what you’ll uncover.
- Set goals for what you’d like to learn — Whatever your game plan looks like, flesh it out to flesh out. Show up ready to learn.
- Prepare your note-taking tools — There is no such thing as too many pens, not at a conference like MozCon. You’ll be taking a ton of notes, so prepare your note-taking tools, whatever they may be — charge your laptop or tablets, pack a spare notebook and some well-inked pens, or practice your telepathy if you plan on sending takeaways to your team via your mind.
- Subscribe to the Moz blog — We have oodles of content for you to sink your teeth into and there’s something for everyone, from basic SEO to local search to the nitty-gritty technical. Plus, we’ll be doing conference recaps after each day, so even if you couldn’t make it this year, you’ll get all the juicy details straight to your inbox when you subscribe.
- Make connections — There is ample opportunity at MozCon to network and meet new people but it never hurts to get a lay of the digital land before you step foot in Seattle. Follow the hashtag #mozcon on Twitter to stay up to date with MozCon goers and ask important questions of our speakers, like this:
— STAT Search Analytics (@getSTAT) July 9, 2018
You can also join the Facebook group to find out when people are arriving and pop in on conversations to get your name and face out there. If you know of people you want to reconnect that will be attending, now is a good idea to reach out and reconnect. Set up a time to chat over a coffee or maybe make plans to sit together at our Birds of Feather table.
At the conference
It’s Day One of MozCon and you’ve successfully found the coffee. Now what?
Attend every session…
And we mean every. Single. Session.
The great thing about MozCon is that it’s a single track session, so you don’t have to pick one talk over another. That also means, though, that the temptation can be high for skipping one or two.
“It may be tempting to sleep in on a morning session, but so much magic happens when you aren’t there. You never know what nuggets of insight you’ll miss.” — Cyrus Shepard
“I often find I have some of my best ideas at conferences, even if they’re not related to anything the speaker is talking about. Capture those ideas, too, and add them to your action plan.” — Dr. Pete
…But don’t be afraid to mingle in-between sessions
“Take breaks if you feel like it and spend some time meeting people out in the lobby. New MozCon friends can help hold each other accountable after the conference. I’ve met some of my closest industry friends in the lobby of conferences during a session — hi, Cyrus!” — Britney Muller
Remember what you learn
There’s a lot of information to digest and chances are that your hurried note-taking isn’t going to make a ton of sense once the MozCon high is over. To make deciphering your notes easier once you’re back at the office, add three key takeaways or any follow up you want to do on the topic after each session.
You can also create a page dedicated to takeaways that you think are worthy. While I’m definitely taking notes during each session, I reserve a separate page for any ideas, theories, or strategies that I think are valuable to explore.
Make sure you’re keeping your goals in mind, too. If you had planned on learning new things at MozCon, keep your ears open for any topics that piqued your interest.
“Write down at least one topic that grabbed your interest but that you felt could be studied further and commit to doing that study at your business and publishing your findings. Don’t forget to ping the original presenter when you do, letting them know their talk inspired your further investigation.” — Miriam Ellis
“At the end of each conference day, I also like to schedule emails to myself (a few weeks out) as reminders to attempt the things I learned about that day.” — Britney Muller
Keep tabs on live tweeters
MozCon has some pretty prolific live tweeters that know just how to distill all the right takeaways into 280 characters (which, IMO, is quite a feat). Some of our past MozCon live-tweeters have included:
You can also keep up with the conference goers by following the conference hashtag, #mozcon.
“Also, follow Cyrus Shepard on Twitter and do everything he says!” — Britney Muller
Take note of any free templates, tools, or spreadsheets
Much like parents who want nothing but the best from you (and also to sometimes show off your life successes on the family fridge), the speakers want you to excel in life after MozCon. Which is why you’re bound to find a plethora of downloadable templates and spreadsheets during their talk. Take note of any that you’d like to try back at the office. Make sure to also follow the speakers on Twitter for any updates or insider tips on how to make the most of their new resources.
— Dana DiTomaso (@danaditomaso) July 11, 2018
Download the talks
I’m sure you already know, but on the off chance you didn’t know, you’ll be able to download all the speaker’s slide decks once their talks are over. So if there was something you missed, wanted to share with the team at home base, or needed clarification on, you can do so with one click of a button once they’re available.
After the conference
Write about it
I know the last thing you want to do right after three days of learning and writing is to go and do more writing. But Future You will be so happy that Past You did this one thing.
The second you’re done MozCon-ing, write everything down. Get it all out of your brain and onto paper. Because otherwise, you’ll forget why you underlined a word or phrase three times or the cool new project ideas you had while chatting at dinner. You won’t mean to, obviously. It’s just one of those unfortunate facts of life. Kind of like drifting off to sleep with a really great idea for a band name — you’ll tuck it away in a pocket of your brain, certain you won’t forget about it in the morning. But you will. And the world will never know of They Might Be Little Pigeons.
So, write everything down the second you can.
“I’m one of those people who takes notes like, “Cheese fritters + SEO = YES!” and am very excited about it and have no idea what it meant a week later. So: Re-copy your notes or write a summary, ASAP, while it’s still fresh in your mind— even if it’s on the flight home.” — Dr. Pete
Schedule thinking time
The first week back at the office, block out some time in your calendar to percolate over what you learned at MozCon. I can’t stress this one enough: When we get back into the real world, we dive right into our list of to-dos, at home and at work. And the longer we delay the thinking and brainstorming process, the bigger the chance we’ll lose motivation or get bogged down by more projects.
Carve out some thinking time for yourself in your calendar the second you’re back at your desk to ask yourself some questions:
- What really stood out for me?
- What do I want to apply right away?
- What is going to be effective short term vs. long term?
I like to ideate to-do lists from these questions — maybe that’s a follow-up email with the speaker or a task to read further resources from their talk. Or maybe it’s to set up a meeting with my team to try out a new strategy. The point is: if I take this time now to marinate, the better chance I have of helping out future me — and future me really appreciates that.
“It’s so easy to go from hundreds of ideas to doing nothing concrete, and as soon as you return to your desk, you’re going to be buried in emails and requests. Commit to something actionable before you open up your inbox.” — Dr. Pete
Review your action items
Now that you’ve done your big thinking, it’s time to turn those takeaways and actions items into, well, action.
Think back to the goals you outlined before you set foot inside MozCon — did you meet any of them? How well did the topics address your questions? And how will you apply your action items? When I’m looking over my notes for any new ideas we can execute on, I like to make a table with two columns: 1) Things that we don’t do but could and 2) Things we’re currently doing but could be doing better.
Got a lot of action items and feel a tad overwhelmed? Just remember: If you apply just one action item a week, even if it’s small, that’s still fifty small changes you’ve made in one year. And they can all add up to one big change.
You’ll want to prioritize them like so:
- Strategic initiatives to implement right away
- Processes you can improve
- Areas for future learning
“A week after the conference, review your “action items” — either by yourself or with your team. Prepare a presentation for the top things you learned and share with any team members that didn’t attend.” — Cyrus Shepard
“Pin yourself down to three specific to-dos for the month after the conference.” — Dr. Pete
Remember that anything in life worth having (relationships, bangs, product launches, puzzles) requires more than just an idea — it takes time and work. Rather than let all that enthusiasm you had at MozCon fade away, keep the momentum going by reading and learning new things. A good place to start is by subscribing to daily industry reads that can fuel your inspiration. Here is just a sampling to get you started:
“Having a go-to list of daily industry reads is a really good way to keep the sense of inspiration up.” — Rob Bucci
Use your connections
What good was all that networking if you don’t put it to use — especially if, like me, you’re a Level-12 Introvert?
Make sure all those hard-earned connections don’t go to waste. Chances are, if you saw them at MozCon, you’ll be seeing them at the same tracks and conferences, so it’d be good to set some sort of foundation
All it takes is a LinkedIn message or an email. And they’ll appreciate you following up — bonus points if you make it personal. I’ve made several follow up emails after conferences and almost all blossomed into successful working relationships thanks in large part to emails that began as though we were continuing the conversation we had at MozCon. It doesn’t have to be the same as “Hi, how’s your dog, is she still afraid of traffic cones?,” but a nice “Hi, how is life after MozCon — are you settling back into the 9-5, yet?” goes a long way.
“It’s great to collect business cards, but it’s better to form life-long relationships. If you haven’t connected with those you met at MozCon, now is the time to do so. At a minimum, email everyone you enjoyed meeting with and let them know that you can be a resource for them.” — Cyrus Shepard
MozCon only comes once a year — like International Pancake Day or 7-11’s Free Slurpee Day — so make sure you’re prepared so you can keep that MozCon fire burning all year round.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
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