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Here’s what it feels like to sprout an extra pair of robot arms

This may be of some interest.

In its current form, this Japanese robotic assembly is weird and ungainly. But the technology has intriguing possibilities.

Like many people, I’ve often wished for another pair of hands to juggle complex tasks. I’ve assumed I’d be in charge of them. But that was not the case when I strapped on a robotic assembly called Fusion at the CEATEC tech trade show—Japan’s equivalent of our CES.

Read Full Story

Thank you for reading.

“This is mediocre”

This may be of some interest.

Large organizations seek to decrease variability.

Starbucks wants the very best latte you buy from them to be exactly the same as the worst one.

If you define a spec and work hard to meet it, you can make it so that most things are within a reasonable distance of that spec. Which means that most of what you make is average.

If an entire industry is busy seeking to meet that average, we can define that work as mediocre. Not horrible, but certainly not exceptional (because ‘exception’ -al is self-explanatory).

When you go out to buy aluminum siding, copywriting or consulting services, you have a choice: You can demand that the work meets the industry spec, a fair product at a fair price. Or, you can seek something better than average, something worth paying extra for.

Most TV ads, most car services, most airplane flights–they’re mediocre. That’s a choice.

If you want to buy creative work that’s exceptional, you’ll need to pay for it (and accept the risk that it might not work out as planned).

Thank you for reading.

ClickBank University 2.0 Review

ClickBank University 2.0 is a real program that teaches you an opportunity to earn. No, it won’t make you rich with just a few clicks just like what others are claiming only to deceive you because they do not show realistic results. With ClickBank you are assured of the credibility of their program, after all, their reputation is on the line. You are learning from the source and that’s a great thing.

People are finding more ways to earn, eager and determined to come closer to living the good life. And the internet has the power to make you as close as possible to your goals. It is a platform to find real wealth which you can use to upgrade your life.

One best and effective way to earn is affiliate marketing. Basically, with affiliate marketing you are working for commissions promoting other people’s products. You know what is great with this online business? You can pretty much do it whenever and wherever, and since the internet never sleeps, you can still expect to earn while you sleep.

There are no special qualifications to be an affiliate, no prior experience needed, you are not even required to be a technical genius, the secret is that you are interested and willing to learn because there are courses and trainings that can guide you step by step to succeed in this business. And you can learn how by enrolling in ClickBank University 2.0.

ClickBank is the most trusted online retailer of digital products. It is by far the best Affiliate Marketing Platform to sell and promote digital marketing products on the internet. And they have launched ClickBank University Version 2.0, it is a newly improved and fully upgraded course with useful tools to help vendors create their own digital products, market it on ClickBank and make money. ClickBank University 2.0 also guides, teaches and trains affiliates every step of the way to their first commission.

Pros

  • The course has an incredible content! ClickBank tirelessly worked to turn ClickBank University 2.0 into one of the BEST training programs on the internet. Everything is provided: step-by-step videos, interviews with experts, incredible tools and fantastic support! All of these to make your way to success easier and faster.
  • It’s a premier marketing course that has already taught thousands of internet entrepreneurs in finding success in the digital age.
  • It does not matter if you are a newbie, this course has you covered with its easy guidelines and techniques almost spoon feeding you with what to do, how to do and when to do it so you do not need to guess or get confused. You will be provided with everything you need to succeed in this business!
  • Fully upgraded with brand new videos all for your learning convenience.
  • You will be learning from experts who have made it big in the business therefore you can expect high quality training.
  • There is a support system, a community of like-minded individuals who, like you are learning and wanting to succeed in this internet business.
  • The ClickBank University training program has an ironclad 30-day Money Back Guarantee which makes your investment risk-free.
  • A percentage of the customers’ investment on ClickBank University Training Program will go to Pencils of Promise to educate more children. You are not only giving yourself the best investment to learn but is also supporting a good cause.

Cons

  • It takes a while to get established. Becoming a successful affiliate marketer does not happen easily and quickly. Although everything is made achievable today because of the various useful tools to assist you, you still need to have patience, persistence and the right mindset to succeed. But others have done it and so can you.
  • This course is done online and there is no physical product.

Review Video:

ClickBank University 2.0 is ClickBank’s own offer to customers to help them find success in their platform both as vendors and affiliates. This product has been upgraded to provide the necessary tools and training to teach you how to succeed.

Below are valuable points that make ClickBank University 2.0 great!

Should You Enroll in the Course?

Follow in the footsteps of the people who are now successful online marketers. They started just like you, clueless about affiliate marketing but are very enthusiastic to find and try a way to escape the traditional way of earning which is being on a job that majority of the people complain about each day.

ClickBank University 2.0 is a real program that teaches you an opportunity to earn. No, it won’t make you rich with just a few clicks just like what others are claiming only to deceive you because they do not show realistic results. With ClickBank you are assured of the credibility of their program, after all, their reputation is on the line. You are learning from the source and that’s a great thing.

This is for you and for anybody who wish to live their lives according to their own terms. For everybody who wants freedom to use their valuable time to whatever they please, for those who want more priceless time with their love ones and for those who just want to earn decent money with the hopes of having it as a primary source of income, ClickBank University 2.0 can help you!

Take a step to change your life NOW!

35 Office Costume Ideas for Marketing Nerds & Tech Geeks

This may be of some interest.

Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce.

But that doesn’t mean you should skip the festivities at your office Halloween celebration.

How many days of the year are you encouraged to dress up and goof around at work? Probably just one — Halloween — and even then, it can be hard to know what’s office-appropriate.

We want you to have fun this Halloween, so we’re taking the work out if it for you. We’ve compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional.

If your family and friends don’t get your costume, your colleagues definitely will.

29 Office Costume Ideas for Marketing Nerds & Tech Geeks

Computer or App-Related Costumes

1. Alt Text

Alt text isn’t just the metadata of an image published on the web — you could also say it’s an “alternative” fashion statement with the text to describe the era. This was HubSpot Director of Content Corey Wainwright’s office Halloween costume a few years ago. It’s great because you don’t even look dressed up if you have a casual office dress code, so you can just blend in.

To dress as alt text this halloween, break out your best 90s alternative garb — our coworker Corey went with black jeans, combat boots, and a flannel. Then, tape hyphenated text that best describes what you’re wearing, much like an image of your outfit would do online to help search engines read the file.

We edited a sash of alt text on to the alternatively dressed girl below, just to help you picture your awesome costume.

Computer costume of girl in 90s alternative outfit with alt text written across her shirtSource: That’s Life

2. SEO Ninja

Speaking of dorking out on SEO, you could be everyone’s favorite LinkedIn title — the SEO ninja. Dress in all black, buy a black ski mask, and tape keywords all over yourself. Voila … you’re an actual ninja — just one much more concerned with search engine optimization than lurking in the darkness.

seo-ninja-costumeSource: Pinterest

3. Mobile App

Wander around holding an appetizer — candy, cheese and crackers, chips and dip … whatever you have on hand. Boom. You’re a mobile “app.”

This costume also doubles as a great way to introduce yourself and make friends at a party.

mobile-app-costume.pngSource: Opportunity Max

4. Instagrammer

Want another way to turn handing out food into a costume? Dress up like a hipster and hand out graham crackers. You’re an “instant” “gram” cracker server — or, for short, an Instagrammer. Pun absolutely intended.

5. Ghostwriter

Have you ever written something for somebody else’s byline? Such is the life of a “ghostwriter.” Turn your author-less accomplishment into this year’s office Halloween costume.

To dress up as a ghostwriter, grab a white sheet and cut a hole for your head and arms. Dob some black ink spots on the sheet, get a book and one of those feather quills (or just get a feather, I suppose), and boo — you’re a ghostwriter.

ghostwriter-costume

6. Whitespace

Whitespace on the internet might just denote all the blank space you use to help your design stand out, but on Halloween, “whitespace” isn’t just the absence of space.

Dress in all white — add white face paint and a white wig if you’re ultra-committed. Then add a hint of color somewhere on the outfit, like a colored tie or scarf, or even a paint splotch. That color splotch will make the white space more prominent, transforming you into “whitespace.”

7. Error 404 Code

You’ve most likely encountered a funny error 404 page before, and you can make it a funny costume, too. Grab a sheet of paper, write “Error 404: Costume Not Found,” and tape it to your outfit.

 

A photo posted by RachAel Klopfenstein (@theklopf) on Sep 5, 2015 at 12:33pm PDT

8. (Monty) Python

If you’re into programming code, British comedy, and low-effort costumes, being (Monty) Python is perfect. Dress up in anything remotely snakelike in your closet: olive green clothing, snakeskin accessories, and fake vampire teeth that can serve as your fangs.

Then, to amp up the dork factor on this costume, add two coconuts or a gold chalice to embody Monty Python on his quest for the Holy Grail.

9. Facebook

Grab face paint or eyeliner and write “book” across your cheeks. Just like that, you’re the world’s biggest social network for Halloween.

And for your sake, we hope your colleagues actually get it:

Halloween-Jim_Bookface-Jim.jpgSource: AndPop

10. Unicorn

Here’s another tech-friendly, double-entendre costume: Be your own version of a tech unicorn. Here at HubSpot, we love this tech icon, and you can easily make your own version of a unicorn horn with help from this article.

aid2617087-v4-900px-Make-a-Unicorn-Horn-Step-10-Version-3.jpgSource: WikiHow

11. Phishing Emails

Phishing emails are nothing to joke about — they can seriously threaten your technology and data security. But on Halloween, you can dress up as a play on phishing emails for an easy DIY costume. All you need are a stick, a piece of string, and an envelope. Bonus points if you own a bucket hat and vest to complete the ensemble. Check out an amusing version of this costume below.

Email phishing Halloween costume with fishing rod with Passwords label as baitSource: Car and Driver

12. Copycat

“CNTRL + C” is the popular keyboard macro allowing you to copy items from one place to another on your computer. Well, here’s a technology spin on a classic Halloween costume. All you’ll need are cat ears, eyeliner-drawn whiskers, and a sheet of paper. Write “CNTRL + C” on the paper, tape it to your outfit, and you’re a “copycat.”

Girl in copycat Halloween costume with black cat makeup and CNTRL + C labeled necklaceSource: BuzzFeed

13. The Blue Screen of Death

You know the screen, even if you don’t know the morbid nickname the tech world has given it. This classic error screen is known for signaling the end of a computer’s useful life, and you know it when you see it. It causes so much stress on site, in fact, that the color alone is scary enough for October 31.

Believe it or not, there are official T-shirts you can get with the blue screen of death copy printed on them. Want to make your own? All you need is a royal blue t-shirt and a printed version of this horrifying error message to pin to it.

T-shirt with Blue Screen of Death error message printed on itSource: Spreadshirt

14. GPS Costume

This will work best with two people. You can cut a Point A and Point B pin shape out of cardboard, paint both red, and simply write A and B on it. From there, you can personalize the costume whichever way you’d like. You can even get more intricate by finding a T-Shirt with a map on it. 

GPS office costume

Source: Pinterest

15. Dead Battery and Low Wi-Fi 

Nothing is more terrifying than a dead battery or no Wi-Fi. This costume brings all of techy’s fears to life. It’s also pretty simple to create. Just tape or glue images of dead Wi-Fi and low battery signals on to a black shirt. To emphasize the low-connectivity fears, put on some zombie or skeleton makeup. 

Although this can work as a couples costume, this could also be a fun option for office colleagues. Since both costumes within the set don’t rely on each other to be understandable, an individual could also wear either the Dead Battery outfir or the No-Wi-Fi suit and still be easily recognized.

Dead Battery and Low Wi-Fi Halloween Costume

Source: Pinterest

Emoji Costumes

16. Information Desk Girl

This genius professional found a golden (or, rather, purple) opportunity to be the “information desk emoji, the many gestures of whom we’ve all come to know, love, and use at some point in a text conversation.

The best part about this awesome tech reference is that you don’t need to alter your regular attire to make it work. As Naomi shows us below, it’s all in the hand gestures.

17. Dancing Girls Emoji

If you’re the owner of one of the nearly more than 1 billion Apple iPhones sold worldwide, you’re probably familiar with the dancing girls emoji, shown below.

The easiest version of this costume is to find a buddy and dress all in black together. If you’re committed to emoji authenticity, buy black bunny ears to complete the look.

Screen Shot 2016-10-25 at 2.13.14 PM.pngSource: Brit + Co

18. Heart Eyes

Are you just in love with Halloween? Prove it with this passionate emoji face. You don’t have to paint your entire face, chin to hairline, to get the Heart Eyes Emoji just right, but it certainly helps. It’ll also disguise your stress when you’re at your most focused during the day.

“This employee just seems to love her job, I can’t put my finger on why,” your manager will think … See how to paint this emoji onto your face below (you’ll need some help for this one).

Topical Office Costumes

19. Fully Vested

At work, “fully vested” usually refers to one’s ability to earn all matching funds of a 401(k) retirement plan. But for some, you just can’t help but picture someone wearing lots of sleeveless jackets at the same time. Now’s the time to personify that image.

If you work in a company where people would get the joke, put on a bunch of vests (at least three, but even more is encouraged), and that’s about it. You’re fully vested.

20. Nerd

What I love about the nerd costume is that it’s effortless and always unique — there are many ways to be a nerd in this day and age. Are you a tech nerd, a video game nerd, or a book nerd? The sky is the limit with this costume. Show up wearing glasses with your favorite accessories, such as a magic wand, book, or lightsaber, to complete the effect.

Worlds cutest nerd costumes. Erin Harrison and Chandler Abney everyone!! ;) Follow me for my next Halloween costume!

Source: Pinterest

21. A Solar Eclipse

Last year, the solar eclipse took over the internet — and the country. As millions of people flocked to the path of totality to (hopefully) catch a glimpse of this rare event without burning their corneas, millions more made jokes about it on social media.

To dress up as a solar eclipse for Halloween, you’ll need a work pal to dress up as the sun and the moon with you. One of you wears black, the other wears yellow, and you both wear dark sunglasses. Then, at the Halloween party, the one dressed in black spends the whole time standing in front of the one in yellow.

Two girls dressed in solar eclipse costume at an officeSource: Pinterest

22. The ‘Evil Kermit’ Meme

If you haven’t heard of this mega-popular meme this year, you’ve probably seen it somewhere: It features Kermit the Frog, face-to-face with his evil twin, Evil Kermit. Evil Kermit looks identical, except for the black cloak.

For this costume, you and a coworker can keep it simple: You both wear green shirts, and one of you wears a black hoodie or jacket on top. If you really want to commit to the costume, you’ll spring for some green face paint to complete the ensemble. Walk around the party together, facing one another, for maximum effect.

evil kermit halloween.png

23. Fifty Shades of Grey: PG Paint Swatch Costume

Want to do something cheeky, but still office friendly? This is PG pun costume shares the name of a popular romantic novel and film, “50 Shades of Grey.”

Go to your local paint or hardware store and buy 50 grey paint swatches. Then, tape them to a black shirt and tell your colleagues you’re, “50 Shades of Grey.” 

50 Shades of Grey Pun Halloween Costume

Source: Fox 24 of Kansas City

24. The “But That’s None of My Business” Meme

If you love Kermit the Frog, but don’t have a colleague to team up with for the “Evil Kermit” costume, consider going solo with a costume based off of the “But That’s None of My Business” meme, where Kermit is seen judgmentally drinking coffee.

All you have to do is stick a pair of eyes on a green hoodie and start sipping your tea or coffee. For an added effect, you can cut a white photo frame to hold in front of you so you can look like an image posted on social media. 

But That's None of My Business Meme Halloween CostumeSource: Pinterest

25. Eleven from Stranger Things

Eleven from Netflix’s hit series Stranger Things is universally beloved, and it’s a bonus that her signature look is a comfortable and easy-to-assemble costume. Rock your best Eleven with a dress, a denim jacket, and a box of Eggo Waffles.

the-stranger-things-actress-behind-eleven-doesnt-love-eating-tons-of-eggo-waffles.pngSource: Business Insider

26. Scoops Ahoy Employee from Stranger Things

While Eleven, noted above, is an absolute classic Stranger Things character, 2019’s season inspired another great costume opportunity. During the newest installment of episodes, Stave, a main character played by Joe Keery, worked at an icecream shop called Scoops Ahoy. As a server, he had to wear a goofy sailor uniform alongside his coworker Robin

Since the season aired, the uniform has been regularly worn by cosplayers and at Comic Con as people mimic Steve and Robin.

Since it’s a pretty generic sailor uniform, you might be able to easily find one that’s similar in a variety of Halloween shops. This costume could work for both individuals or two colleagues. 

27. Pokémon GO Trainer

Pokémon GO had roughly 45 million people walking around in cities glued to their phones last summer (I, among them). To pay homage to the explosion of this tech trend, you’ll need a t-shirt that’s red, yellow, or blue. Using fabric paint or permanent marker, write Valor (for red), Instinct (for yellow), or Mystic (for blue) on your shirt.

Spend Halloween walking around pointing your phone at objects, and you’re the spitting image of a Pokémon GO trainer. Gotta catch ’em all, right?

 

A photo posted by Odinia (@marshmallowsie) on Aug 9, 2016 at 4:44pm PDT

 

 

Group Office Costumes

28. The Sales Lifecycle

At HubSpot, we love embracing team costumes. In 2018, a handful of HubSpot employees grabbed some T-Shirts and wrote the stages of the sales lifecycle on them. Then they lined up accordingly and passed a fake prospect listing around to symbolize the process of making a sale. This was such an easy costume to coordinate that the team could even include an out-of-office employee over a video call. 

HubSpot Employee sales cycle halloween costumeSource: Maggie Bomze, Principal Customer Success Manager of Strategic Accounts at HubSpot

29. Social Media Channels

While this Pinterest image shows classmates posting as the major social media networks, this could easily be modified to fit the office setting. 

Simply pick out a solid list of the hottest social networks, then by blank T-Shirts that match the colors of each platform. From there, you can either draw, tape or glue the logos on to each shirt. If you’re not interested in the tutus worn below, you could also find matching pants, or just wear jeans and keep things simple.

Social Media Network team costumes

Source: Pinterest

30. Google Algorithm Update

Find a couple of office buddies for this one — one panda, one penguin, and one pigeon. You might be thinking, “what the heck is the pigeon algorithm update?” 1) It’s a thing, and 2) we checked Amazon for hummingbird costumes and there aren’t any cheap ones available.

google-algorithm-update-halloween-costumes.jpgSource: Opportunity Max

31. Black Hat and White Hat SEO

This is another SEO-related costume, and I think you can figure this one out on your own. I recommend wearing a black hat for one, and a white hat for the other, and having “SEO” embroidered on each one — which you can easily custom order.

Black hat with SEO label on topSource: SEO-Hacker

32. Snapchat Filters

Here’s another group costume idea that pays tribute to Snapchat’s filters feature.

There are numerous options that you and your team can choose from to embody this costume. You could dress up as vomiting rainbows, cat and dog ears, a flower crown, or a face swap, and this could be as DIY or store-bought as you’re interested in pursuing. For example, here’s some inspiration for a couple of the dog filters:

snapchat filter team costumeSource: PopSugar

33. Snapchat Ghosts

Put a marketing spin on a classic Halloween costume by arriving as a Snapchat ghost. You’ll all need a white sheet and to pick which ghost you like the most.

Snapchat Ghost team halloween costumeSource: YouTube

34. PAC-MAN and Company

Here’s yet another awesome ghostly costume idea your whole team at work can get in on. Have your team lead wear the yellow pie-shaped garb of PAC-MAN, with each team member dressed as the multi-colored ghosts that roam the screen in this vintage arcade game.

Just make sure the team lead doesn’t actually try to eat the ghosts — you’re in an office, and you’re all technically on the same team.

Group costume with PAC-MAN, four ghosts and fruit from the vintage arcade gameSource: Meningrey

35. Instagram Filters

For this group costume, you’ll need white t-shirts and fabric markers. Draw an Instagram photo frame on the front of your shirts, and each team member can write a different Instagram filter‘s name inside the photo frame. Or, create frame props with different filters on them like the group did below:

Instagram Filter Halloween costumesSource: Nails Magazine

The clothes don’t make the marketer, but the costume can certainly make the culture at your company. Find out what it takes to hire and train the best fits for your open roles in the free ebook, available below.

Editor’s Note: This post was originally published October 21, 2018 but was updated in October of 2019 for comprehensiveness.

Thank you for reading.

Old School New Body Review

We live in a world where obesity has become an epidemic. Despite all the technology we have, our lives have become more hectic. People struggle to make time for anything, much less exercise.

We lead highly sedentary lifestyles accompanied by poor diet choices. As we age, our body starts showing the effects. Hypertension, diabetes, heart disease, etc. start to rear their ugly heads. Everyone knows the risks. So, what do you do?

You make a change. That’s what… and yet, this is more easily said than done. Anyone above the age of 35 will be able to testify that their stamina is not what it used to be. Joints may start to hurt. Their muscles may be weaker, etc.

Starting on a new fitness program can be very challenging because of the immense demands on your body. Most classes at the gym are designed for younger people. Just one session is enough to scare you off working out for the next 3 years.

The best way to fix this problem is to follow a training program that’s designed for people who are middle-aged or older. There’s a program called Old School New Body that has been extremely popular over the past several years.

Created by husband and wife team, Steve and Becky Holman, the program is fantastic. Just by looking at the photos of both of them is enough to give you confidence in the program. They’re a picture of health and look fitter than most people half their age.

This program understands the limitations that people face as they age. It addresses these concerns and focuses on getting you healthy both inside and outside. Let’s take a closer look at why this program has worked for thousands.


The Good Points:

1) Steve Holman is a fitness expert. The man was the editor for the highly reputable Iron Man magazine. He walks the talk and his information just works. Plain and simple.

That’s probably the reason why this book has been an online bestseller for years and shows no signs of waning in popularity. It has a long list of positive testimonials from satisfied customer. Excellent social proof here.

2) If you’re above the age of 35 and you’ve let yourself go for a while, it can be intimidating to start off with difficult workout sessions at the gym. Very few fitness classes or programs cater to older people. Fortunately, Old School New Body was created with older people in mind.

Because of that, it’ll suit you better and slowly ease you into a more active and healthy lifestyle. You can’t make changes overnight. Age slows us all down… but you still can take your life back and get fit and healthy. This program will show you how.

3) There is no fluff in this program. You’re told what to do in a straightforward way that’s simple to understand. The workout sessions only come out to about 90 minutes a week. That’s amazing… and you’ll still see results because of the efficacy of the training methods and exercises.

4) The program is structured into 3 phases where you’ll discover how to clean up your diet. You’ll then learn how to prevent muscle atrophy and preserve the lean muscle that you have.

Finally, you’ll learn how to add more muscle to your body. You’ll boost your metabolism, get stronger and slow down the aging process. This methodical approach makes it a very effective program.

5) It goes without saying that your diet will determine how successful you are in losing weight and getting healthy. The diet provided with this program is not restrictive and you’ll not be deprived of food. It’s flexible and focused on eating right instead of eating less. This is the perfect approach.

6) The product really over delivers and there are many useful bonuses that accompany the main guide.

7) It has a 100 percent money-back guarantee. If you do not see results within 60 days, you can always get a refund. There’s zero risk here.


The Bad Points:

1) 90 minutes a week is not a lot… but it’s still 90 minutes that you need to complete. You must be compliant and follow the tips in the book. Results only come from consistency. So, you need to stick with the program for it to work.

2) As with all digital downloads, you can only purchase and access it online.


Should You Get It?

Finding a good health and fitness program for older people is difficult. Very few fitness guides cater to this crowd. Old School New Body is one of the best guides on the planet when it comes to this topic.

Despite the wealth of information and value it provides, its very affordable and a one-time investment that you will use over and over for years to come.

It’s also ideal for people who are busy and have more commitments. The workouts add up to only about 90 minutes in a week. Yet, they’re so effective that you still see results.

You do not need to be a gym rat to shed the excess fat, build lean muscle and increase your energy. You can do it all in record time with the techniques that are exposed in Old School New Body.

This book will make you fit, healthy, energetic and even slow down the aging process. It’s worth every cent and more. It gets our highest recommendation.

>>> Get “Old School New Body” Now <<<

Salehoo Wholesale Directory Review

Dropshipping is one of the most popular and profitable ways of generating an income online. Since Facebook ads became popular, many marketers are making 10k and up a month just from dropshipping.

However, to become a successful marketer in this niche, you need to cross a HUGE hurdle – finding a trustworthy and reliable group of dropshippers to handle your orders. You’d be shocked to know how many scammers and fly-by-night companies are out there.

Many marketers lose quite a lot of money picking the wrong dropshippers. Either orders go missing, products are not delivered or the dropshipper just vanishes and never to be seen again, just like the money you sent them.

The Salehoo Wholesale and Dropship Directory is one of the bestselling memberships that has been popular for years. It is a platform which serves as a middleman. Salehoo evaluates the tons of dropshippers out there and lists the most reliable ones in its directory.

There is a wide selection of dropshippers from many different countries here. You are spoiled for choice… but you can also rest assured that the dropshippers in the Salehoo directory are reliable.

Let’s weigh the pros and cons of this bestselling dropshipper membership that has thousands of happy members.


The Good Points:

1) For starters, the selection is huge. You’ll have no shortage of dropshippers to choose from. You’ll be able to sell on several different platforms such as Etsy, Amazon, eBay and many more.

2) They have a support desk that you can contact if you have any questions or you require assistance.

3) You can test out the directory for 60 days. If you’re not satisfied with the dropshippers that are listed there, you can ask for a refund. This membership comes with a 100% money-back guarantee. Zero risk here.

4) Besides just listing dropshippers, there’s also a lot of learning material here to help beginners. You’ll find it all in the members’ area.

5) This is a yearly membership that you’ll have to renew. That means the membership is updated regularly and maintained. This is not one of those directories that are neglected after a while.

6) There is a lot of flexibility here. You can use the major marketplaces to list your stuff or you can set up a store on your own… or even both.

7) Salehoo has been around for a long time and is extremely popular. This itself is proof that the directory is good. If it was bad, they’d have gone out of business a long time ago.


The Bad Points:

1) Just like any digital download, you’ll need an internet connection and a computer to purchase and access this product.

2) This is a very comprehensive product with a lot of information. It can be intimidating and overwhelming to beginners. However, if you take things slowly and go through the material in a systematic way, you’ll start to appreciate just how useful the Salehoo Wholesale & Dropship Directory is.


Should You Get It?

Marketers are literally making thousands of dollars a day online using dropshipping. They do not lift a finger to do any manual labor. By leveraging popular marketplaces like eBay, Amazon or even just using Shopify stores, they’re able to generate tons of sales and make huge profits.

The Salehoo Wholesale & Dropship Directory will reduce your learning curve and save your energy and time. You will not have to deal with unreliable suppliers and you’ll not need to waste time searching and emailing different vendors just to ascertain if they are on the up and up.

The Salehoo directory is updated and has all the suppliers that you could possibly need. Money loves speed… and this membership will give you that speed. You’ll not lose money on bad deals or make mistakes dealing with the wrong people.

If you’re getting into dropshipping the Salehoo Directory has your name written all over it. You’ll achieve success much sooner. Join it and hit the ground running.

>>> Get “Salehoo Wholesale & Dropship Directory” Now <<<

53 Facebook Statistics to Know for 2019

This may be of some interest.

As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019.

Our Facebook stats are organized into five categories:

1. Facebook ad statistics

2. Facebook user statistics

3. Facebook demographics

4. Facebook marketing statistics

5. Facebook video statistics

1. Facebook has 39,651 employees. (Source: Facebook, 2019)

2. Facebook revenue for twelve months ending in June 2019 was $62 billion. (Source: MacroTrends, 2019)

3. In 2018, Facebook had an annual growth rate of 41%. (Source: MacroTrends, 2019).

4. 56% of people visit Facebook to get information. (Source: Facebook, 2019).

We all know Facebook is big, but let’s look at exactly how expansive it is by employee numbers and growth rate. As a marketer, knowing where Facebook is and where it’s going gives you information about how your brand can fit into the ecosystem and how to best serve your customers on the platform.

1. In 2018, Facebook reported Q4 ad revenue of $16.6 million, a 30% increase from 2017. (Source: Martech Today, 2019)

2. The average price for an ad saw a 2% decrease while ad impressions grew by 34%. (Source: Martech Today, 2019)

3. 94% of ad revenue in Q2 was represented by mobile ads, a 3% increase from Q1. (Source: Facebook, 2019)

4. Facebook’s ad revenue as $16,624 million in Q2. (Source: Facebook, 2019)

5. The U.S. and Canada made up $8,115 million of Facebook’s ad revenue in Q2. (Source: Facebook, 2019)

6. There are 7 million advertisers on Facebook. (Source: Statista, 2019)

7. Facebook video ads have a low CPC, at $1.86. (Source: Fit Small Business, 2019)

8. The potential reach of advertising for Facebook is 1.9 billion. (Source: We Are Social, 2019)

9. The average cost-per-click on Facebook is $1.72. (Source: Wordstream, 2019)

10. Facebook’s total ad revenue is expected to reach $39.4 billion by 2021. (Source: Statista, 2019)

Now that you know Facebook ads by the numbers, how does your brand fit in with long-term ROI? Are you spending too much or too little?

1. 69% of Americans use Facebook. (Source: Pew Research Center, 2019)

2. Facebook is used by 51% of U.S. teens. (Source: Pew Research Center, 2019)

3. 43% of U.S. adults get their news from Facebook. (Source: Pew Research Center, 2019)

4. 74% of U.S. adults visit Facebook every day. (Source: Pew Research Center, 2019)

5. 96% of Facebook users access the app on mobile. (Source: Statista, 2019)

6. Facebook reported that 3-4% of profiles for monthly active users (MAUs) were fake and removed them in 2018’s Q1. That’s 88 million accounts. (Source: Facebook, 2018)

7. Daily active users (DAUs) on average for Q2 were 1.59 billion, an 8% increase year over year. (Source: Facebook, 2019)

8. The number of MAUs for Q2 was 2.41 billion, also an 8% increase year over year. (Source: Facebook, 2019)

9. In 2018, 35% of Facebook’s audience was under 25. (Source: We Are Social, 2019)

10. Facebook users aged 65+ is 41%. (Source: Pew Research Center, 2019)

11. In 2018, it was reported that 1.1 billion Facebook users speak English. (Source: We Are Social, 2019)

12. Facebook’s total number of desktop active users is 1.47 billion. (Source: We Are Social, 2019)

It’s important to know how much of your audience is on Facebook, to position your marketing strategy. If your target audience uses Facebook every day, consider beefing up content for lead generation. Optimizing content for desktop and mobile based on active users will also make your content more attractive to potential customers.

1. Women between the ages of 25-34 make up 13% of Facebook’s global active users. (Source: Statista, 2019)

2. Men between the ages of 25-34 make up the biggest demographic group, at 19%. (Source: Statista, 2019)

3. India is the country with the most Facebook users, with 300 million. (Source: Statista, 2019)

4. Facebook users are 57% male and 43% female. (Source: We Are Social, 2019)

Infographic displaying the advertising audiences of social media.

Image Source: We Are Social

5. There are 1 billion users from Asia on Facebook. (Source: Facebook, 2019)

6. There are 385 million Facebook users in Europe. (Source: Facebook, 2019)

7. Over 80% of Facebook’s daily active users (DAUs) come from outside of the US and Canada. (Source: Omnicore Agency, 2019)

8. Facebook has 2.41 billion monthly active users (MAUs). (Source: Facebook, 2019)

Graph displaying Facebook's monthly active users.

Image Source: Facebook

9. 65% of Facebook users are under 35. (Source: Statista, 2019)

Facebook’s monthly average users are climbing. That means more of your audience is continuously checking Facebook, and your potential audience of over 1.8 million is growing. Your content is seen by a multitude of other countries as well, so it’s a good idea to keep that in mind when strategizing campaigns.

1. In 2018, 78% of US consumers made purchases through discoveries on Facebook. (Source: Kleiner Perkins, 2018)

2. 93% of businesses are active on Facebook. (Source: Buffer, 2019)

3. Images make up 18% of Facebook posts. (Source: Buffer, 2019)

4. Link posts receive 76% less engagement than video posts. (Source: Buffer, 2019)

5. The median engagement rate across all industries on Facebook is 0.09%. (Source: Rivaliq, 2019)

6. The average person spends 37 minutes on Facebook. (Source: Marketing Land, 2019)

7. More than 2.7 billion people use Facebook’s family of services every month. (Source: Facebook, 2019)

8. Facebook Stories has 500 million daily viewers. (Source: TechCrunch, 2019)

9. 4.6% of marketers use Facebook video ads. (Source: Buffer, 2019)

10. 35% of marketers report successful influencer campaigns on Facebook. (Source: Buffer, 2019)

These stats provide more direction about where your strategy should head in order to earn more numbers on Facebook. For example, if you have a video of your company’s weekly Waffle Wednesday event, post that instead of the link to your blog post, which you can save for Twitter Cards.

1. In 2018, users aged 18-24 have 75% less of an attention span for video ads than users who are 65+. (Source: Facebook, 2019)

2. 75 million people use Watch at least one minute each day. (Source: TechCrunch, 2019)

3. Users are 1.5 times more likely to watch a video on their phone. (Source: Facebook, 2017)

4. 62% of people have reported being more interested in a product after seeing it on a Facebook video. (Source: Facebook, 2018)

5. Video promotions are equally as important as photo promotions. (Source: Social Bakers, 2019)

6. 81% of businesses prefer video marketing on Facebook. (Source: Buffer, 2019)

7. Facebook is the second most popular video property, behind Google. (Source: Statista, 2019)

8. Politics is the highest category of Facebook Stories, at 36%. (Source: Statista, 2019)

Graph showing the most watched video topics on Facebook.

Image Source: Statista

Facebook videos are massively popular and have a large appeal to younger users of the site. If you have products to promote, videos have your back and your target audience.

Keeping up with Facebook is an important factor in planning strategy. Not only because Facebook owns other platforms, like Instagram, but they also influence more than one channel of your planning. For more information on using Facebook in your social media planning, check out our ultimate guide here.

Thank you for reading.

Smart Power 4 All Review

Smart Power 4 All is a website that sells a very unique product that has risen to the top of the bestsellers list. It’s extremely popular and has tons of reviews from raving fans.

The product itself is simple – you’ll be given plans to build a smart solar box that will save you electricity, reduce your utility bills and serve you well in case of an emergency. It’s like a generator, but on a much smaller scale.

However, it’s just as powerful. In fact, it’s even more convenient. Unlike heavy generators, this is a lightweight device that is easily portable.

The solar box requires zero maintenance, is environment friendly and very versatile. We were so intrigued by it that we decided to take a closer look… and this is what we discovered.


The Good Points:

1) This product is an online bestseller that thousands of people have bought and benefited from. It’s extremely useful and beneficial. The smart solar box that you build will be a godsend during emergencies when there is no electricity.

One simple battery charge will give you up to 20 hours of electricity. You’ll save electricity and money. It’s unbelievable and the kind of item you’d expect MacGyver to make… and yet, you can build one too.

2) It’s legal to build and use a solar box. Isn’t that a relief?

3) It’s relatively inexpensive to build. All the required items to build a smart solar box will not exceed $200. The amount you save on electricity bills will more than recover whatever you spend on building one.

4) The instructions are simple and easy to follow. You do not need technical knowledge to create the solar box. Most people will be able to build one without too much difficulty.

5) Preppers and survivalists will love this product. Whenever there’s a natural disaster or some crisis, very often, the power is the first one to go. Your refrigerator, heating, AC, etc. are all affected. With the smart solar box, you can still power up the essential appliances.

6) The solar box will be able to power several devices such as lamps, toasters, AC units and much more. It’s very versatile. The fact that it’s small and portable is definitely a plus point.

7) The product has a 100% money back guarantee. You have 60 days to build your smart solar box and test it out. If it doesn’t work, you can get your money back. No worries here.


The Bad Points:

1) This is an online download. You’ll need a computer to access it, but you’ll need to print it out for easy reference.

2) You have no choice but to read the guide thoroughly before embarking on the project. Too many people get excited and jump into it without a proper understanding of how it all works. The end result is frustration when they make a mess of things. So, have patience and do it slowly.


Should You Get It?

Of course, you should. This product sounds totally fun! It’s like building a science project for school… that actually works.

Since it’s a bestselling product, it has been proven to work. All the positive reviews are good social proof. You’re also covered by a money back guarantee.

So, there’s no risk here.

The benefits, however, are many. The fact that the solar box will slash your electricity bill alone is enough reason to get it. Over and above that, it’s portable and flexible enough to power a wide range of devices.

In fact, you could even create and sell these to your friends and neighbors and make good money from this little business. This is one of those products that you should definitely try. Get it and you’ll reap returns many times over.

>>> Get “Smart Power 4 All” Now <<<

6 Ways to Get More Organic Traffic, Without Ranking Your Website

This may be of some interest.

Posted by ryanwashere

A few years ago, I wrote a post here that caught some attention in the community.

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.

In fact, it might be algorithmically impossible to get your website on top of the SERPs.

If you find your website in this position, don’t give up on SEO!

The point of “Search Engine Optimization” is to get organic exposure through search engines — it doesn’t necessarily have to be your website.

We can leverage the ranking authority of other websites pass organic referral traffic to our sites.

I’m going to give 6 times when you should NOT rank your website.

Prefer to watch / listen? I outlined all these points as a part of a recent keynote: //youtu.be/mMvIty5W93Y

1. When the keywords are just TOO competitive

We’ve all been there: trying to rank a website with no authority for highly competitive keywords.

These keywords are competitive because they’re valuable so we can’t give up on them.

Here’s a few workarounds I’ve used in the past.

Tactic 1: Offer to sponsor the content

Ardent sells a product that “decarboxylates” cannabis for medicinal users.

There’s a ton of challenges selling this product, mostly because patients don’t know what “decarboxylation” means.

So, naturally, ranking for the keyword “what is decarboxylation” is a critical step in their customer’s path to conversion. Problem is, that keyword is dominated by authoritative, niche relevant sites.

While Ardent should still build and optimize content around the subject, it might take years to rank.

When you’re trying to build a business, that’s not good enough.

We decided to reach out to those authoritative sites offering to “sponsor” one of their posts.

In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent’s site.

Granted, this doesn’t work in every niche. If you operate in one of those spaces, there’s another option.

Tactic 2: Guest post on their site

Guest writing for Moz in 2015 put my agency on the map.

Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too).

More importantly, it gives you instant ranking power for competitive keywords.

As co-owner of an SEO agency, it would be amazing to rank in Google for “SEO services,” right?

seo-servce-google-search

Even with an authoritative site, it’s difficult to rank your site for the search “SEO service” nationally. You can leverage the authority of industry sites to rank for these competitive searches.

The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional).

This post continues to drive free leads, in perpetuity.

moz-referral-traffic

When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client’s content strategies.

It’s an effective tactic that can deliver big results when executed properly.

2. When you can hijack “brand alternative” keywords

When you’re competing for SERP visibility with a large brand, SEO is an uphill battle.

Let’s look at a couple tactics if you find yourself in this situation.

Tactic #1: How to compete against HubSpot

HubSpot is a giant on the internet — they dominate the SERPs.

Being that large can have drawbacks, including people searching Google “HubSpot alternatives.” If you’re a competitor, you can’t afford to miss out on these keywords.

“Listicle” style articles dominate for these keywords, as they provide the best “type” of result for a searcher with that intent.

It’s ranking on top for a lot of valuable keywords to competitors.

As a competitor, you’ll want to see if you can get included in this post (and others). By contacting the author with a pitch, we can create an organic opportunity for ourselves.

This pitch generally has a low success. The author needs to feel motivated to add you to the article. Your pitch needs to contain a value proposition that can move them to action.

A few tips:

  • Find the author’s social profiles and add them. Then retweet, share, and like their content to give them a boost
  • Offer to share the article with your social profiles or email list if they include you in it
  • Offer to write the section for inclusion to save them time

While success rate isn’t great, the payoff is worth the effort.

Tactic #2: Taking advantage of store closures

Teavana is an international tea retailer with millions of advocates (over 200k searches per month in Google).

Just a few months ago, Starbucks decided to close all Teavana stores. With news of Teavana shutting down, fans of the brand would inevitably search for “Teavana replacements” to find a new company to buy similar tea from.

Teami is a small tea brand that sells a number of SKUs very similar to what Teavana. Getting in front of those searches would provide tremendous value to their business.

At that moment, we could do two things:

  1. Try to rank a page on Teami’s for “Teavana replacement”
  2. Get it listed on an authority website in a roundup with other alternatives

If you ask many SEO experts what to do, they’d probably go for the first option. But we went with the second option – getting it listed in a roundup post.

If we ranked Teami as a Teavana replacement — which we could do — people will check the site and know that we sell tea, but they won’t take it seriously because they don’t trust us yet that we are a good Teavana replacement.

How to pull it off for your business

Find a writer who writes about these topics on authoritative sites. You may need to search for broader keywords and see articles from authority magazine-like websites.

Check the author of the article, find their contact info, and send them a pitch.

We were able to get our client (Teami Blends) listed as the number-two spot in the article, providing a ton of referral traffic to the website.

3. When you want to rank for “best” keywords

When someone is using “best” keywords (i.e. best gyms in NYC), the SERPs are telling us the searcher doesn’t want to visit a gym’s website.

The SERPs are dominated by “roundup” articles from media sources — these are a far better result to satisfy the searcher’s intent.

That doesn’t mean we can’t benefit from “best keywords.” Let’s look at a few tactics.

Tactic #1: Capture searchers looking for “best” keywords

Let’s say you come to Miami for a long weekend.

You’ll likely search for “best coffee shops in Miami” to get a feel for where to dine while here.

If you own a coffee shop in Miami, that’s a difficult keyword to rank for – the SERPs are stacked against you.

A few years back we worked with a Miami-based coffee shop chain, Dr Smood, who faced this exact challenge.

Trying to jam their website in the SERPs would be a waste of resources. Instead, we focused on getting featured in press outlets for “best of Miami” articles.

local PR for links

How can you do it?

Find existing articles (ranking for your target “best of” keywords) and pitch for inclusion. You can offer incentives like free meals, discounts, etc. in exchange for inclusion.

You’ll also want to pitch journalists for future inclusion in articles. Scan your target publication for relevant journalists and send an opening pitch:

Hey [NAME],

My name is [YOUR NAME]. Our agency manages the marketing for [CLIENT].

We’ve got a new menu that we think would be a great fit for your column. We’d love to host you in our Wynwood location to sample the tasting menu.

If interested, please let me know a date / time that works for you!

We pitched dozens of journalists on local publications for Dr Smood.

author info

It resulted in a handful of high-impact features.

local PR for links

Work with food service businesses? I have more creative marketing tips for restaurants here.

Tactic #2: If you have a SaaS / training company

Let’s say you work for an online training company that helps agencies improve their processes and service output.

There’s hundreds of articles reviewing “best SEO training” that would be a killer feature for your business.

Getting featured here isn’t as hard as you might think — you just have to understand how to write value propositions into your pitch.

Part of that is taking the time to review your prospect and determine what might interest them:

  • Helping get traffic to their site?
  • Discounts / free access to your product?
  • Paying them…?

Here’s a few I came up with when pitching on behalf of The Blueprint Training.

Hey [NAME],

My name is [YOUR NAME]…nice to meet you.

I’ll get to the point – I just read your article on “Best SEO Trainings” on the [BLOG NAME] blog. I recently launched a deep SEO training and I’d love consideration to be included.

I recently launched a platform called The Blueprint Training – I think its a perfect fit for your article.

Now, I realize how much work it is to go back in and edit an article, so I’m willing to do all of the following:

– Write the section for you, in the same format as on the site

– Promote the article via my Twitter account (I get GREAT engagement)
– Give you complimentary access to the platform to see the quality for yourself

Let me know what you think and if there’s anything else I can do for you.

Enjoy your weekend!

If you can understand value propositioning, you’ll have a lot of success with this tactic.

4. When you need to spread your local footprint

Piggybacking off the previous example, when performing keyword research we found Google displayed completely different SERPs for keywords that all classified what Dr Smood offered.

  • Miami organic cafe
  • Miami coffee shop
  • Miami juice bar

The algorithm is telling us each of these keywords is different — it would be extremely difficult to rank the client’s website for all three.

However, we can use other owned properties to go after the additional keywords in conjunction with our website.

Properties like Yelp allow you to edit titles and optimize your listing just like you would your website.

We can essentially perform “on page” SEO for these properties and get them to rank for valuable keyword searches.

The structure we took with Dr Smood was as follows:

When doing this for your business, be sure to identify all the keyword opportunities available and pay attention to how the SERPs react for each.

Understand which citation pages (Yelp, MenuPages, etc) you have available to rank instead your website for local searches and optimize them as you would your website.

5. When you need to boost e-commerce sales

The SERPs for e-commerce stores are brutally competitive. Not only do you have to compete with massive brands / retailers, but also sites like Amazon and Etsy.

Look, I get it — selling on Amazon isn’t that simple. There’s a ton of regulations and fees that come with the platform.

But these regulations are what’s keeping a lot of larger brands from selling there, aka, there’s an opportunity there.

Amazon accounts for 40% of online retail in the US (and growing rapidly). Not only can you get your Amazon to rank in Google searches, but 90% of sales on the platform come from internal Amazon searches.

In other words, Amazon is its own marketing engine.

While you might take a haircut on your initial sales, you can use Amazon as a customer acquisition channel and optimize the lifetime value to recoup your lost upfront sales.

Here’s how we did it for a small e-commerce client.

Tactic: Radha Beauty Oil

Radha Beauty sells a range of natural oils for skin, hair and general health. Our keyword research found that Amazon listings dominated most of their target keywords.

With clients like this we make sure to track SERP result type, to properly understand what Google wants to rank for target keywords.

Specifically, Amazon listings had the following SERP share:

  • First result = 27.3%
  • Second result = 40.9%
  • Third result = 35.9%

Fortunately, this client was already selling on Amazon. Unfortunately, they had a limited budget. We didn’t have the hours in our retainer to optimize both their e-commerce store and their Amazon store.

This data gave us the firepower to have a conversation with the client that our time would drive more revenue optimizing their Amazon store over their e-commerce platform.

We focused our efforts optimizing their Amazon listings just like we would an e-commerce store:

  • Amazon product titles
  • Amazon descriptions
  • Generating reviews from past customers
  • Building links to Amazon store pages

The results were overwhelmingly positive.

If you’re a newer e-commerce brand, an Amazon store gives you the opportunity to outrank giants like Ulta in Google.

6. When the SERPs call for video

Predator Nutrition is an e-commerce site that sells health and fitness supplements. They have their own private label products, but they’re mainly a retailer (meaning they sell other brands as well).

While performing keyword research for them, we found a ton of search volume around people looking for reviews of products they sold.

youtube-review-keywords

The SERPs clearly show that searchers prefer to watch videos for “review” searches.

There are a couple ways you can capture these searches:

  1. Create videos for your YouTube channel reviewing products
  2. Find and pay an influencer to review products for you

I prefer method #2, as reviews on third-party channels rank better — especially if you’re targeting YouTubers with a large following.

Not only are you adding more branded content in the SERPs, but you’re getting your products reviewed for targeted audiences.

Final thoughts…

This industry tends to romanticize SEO as a traffic source.

Don’t get me wrong, I love how passionate our community is, but… we have to stop.

We’re trying to build businesses. We can’t fall in love with a single source of traffic (and turn our backs to others).

The internet is constantly changing. We need to adapt along with it.

What do you think?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

A ratchet with leverage

This may be of some interest.

That’s something worth building.

Electricity is a ratchet with leverage. Once communities have access to a little electricity, a solar lantern, say, they quickly discover that they want/need more electricity. The productivity increases create more income which gives them more money to buy more electricity. The leverage that this productivity and income give them (combined with the actual power at their disposal) creates a one-way route toward the future.

The same thinking applies to a personal career.

The first speech you’ll give will be difficult. The tenth one will be easier. Each speech, well-delivered, creates more demand for more speeches. Each speech given gives you more leverage to give better speeches. Better speeches create more demand…

This is the opposite of shoplifting. Shoplifting isn’t a ratchet. The system actually pushes back harder and harder the more you do it. And it has no leverage.

Some businesses work at scale because they’re ratchets (they cause motion in one direction) and they’re able to reinvest from that ratchet to create more leverage. Amazon is certainly the most shining example of this simple process.

But it can also work for the local university. A little learning creates demand for more learning. Useful degrees as a label for effort offer leverage to those that receive them, and the demand for more learning and more leverage gives the university resources to expand and do it even more.

When in doubt, look for the ratchet and look for leverage.

PS A new episode of my podcast Akimbo is out this week. I think it’s an episode worth checking out.

Thank you for reading.