Sign Up For Newsletter
Rapbank

[rapbank]

admin

Why haven’t we evolved a solution to aging?

This may be of some interest.

Reconciling the apparent paradox between the optimizing drive of evolution, and the inevitable deterioration of the body.

Life pits the order and intricacy of biology against the ceaseless chaos of physics. The second law of thermodynamics, or the thermodynamic arrow of time, states that any natural system will always tend towards increasing disorder. Biological aging is no different, making death inevitable. However, one of the least-addressed questions of aging is the apparent paradox between the optimizing drive of evolution, and the inevitable deterioration of the body. Considering the 3.5 billion years in which we have evolved from single-cell organisms, why hasn’t life countered the inefficiency of aging? Or more accurately, how has aging persisted within the Darwinian framework of evolution?

Read Full Story

Thank you for reading.

Organifi Green Juice Review

Product Description:

We’ve all heard about the health benefits of juicing and how effective green juices are. But with the plethora of juices on the market, which one do you choose? How do you even decide which is good for you?

Organifi has been one of the bestselling green juice products for a couple of years now. With thousands of positive reviews on Amazon and a long line of happy customers. The official website is filled with reviews from repeat customers. It has excellent social proof.

Drew Canole, the founder of Organifi, recognized just how potent these green juices were. Rich in micronutrients that the human body needs, they also contain lots of antioxidants to keep nasty diseases at bay.

The trend of juicing was bound to skyrocket. Since, Drew has a show on his blog, ‘FitLife.tv’, he already had a following. His passion for health and wellness is obvious, and while big companies try to rake in the millions by creating a variety of juices that are less than healthy, Drew only focuses on green juice.
This specialization is what makes Organifi, a market leader when it comes to green juices. Drew places passion over profits and he truly wants his customers to get healthy.

These are just a few benefits of Organifi Green Juice:
* Hassle-free and a time saver. No need to do the juicing yourself.
* Improves mental clarity.
* You’ll feel much better and your health improves.
* Strengthens your immunity and wards off diseases.
* Makes your skin clear and healthy.
* De-stress and relaxes your body.
* Helps the body to detox.
* Contains no soy, gluten or GMOs.
* Vegans can consume it too.

The Good Points:

1) The biggest selling point for Organifi is the convenience it provides. It can be a real hassle to go to the store, get the vegetables and fruits, wash and cut them, juice them… and finally, wash up all the utensils.

That’s a lot of time wasted. However, with Organifi, all it takes is just 2 minutes to make a healthy green juice. Anybody can do it… and everybody has 2 minutes to spare.

2) There is no other way to say it – this juice is just HEALTHY. It’s rich in micronutrients derived from lemon, beets, mint, monk fruit, ashwagandha, chlorella, coconut water, matcha green tea, moringa, spirulina, turmeric and wheatgrass

3) Organifi delivers value for money with every sip. 1 bottle will last you a month since it has 30 servings. That adds up to about two dollars a day. This is way cheaper than any coffee you pick up at Starbucks. Organifi is not only more affordable, it’s healthier too.

4) Don’t like what you get? No problem. Organifi Green Juice has a 60-day money back guarantee. You probably won’t use it because of how good it is… but just know that this is a risk-free purchase.

5) The green juice tastes great. Many people don’t like how green juices taste. This is perfectly understandable. Thankfully, Organifi tastes good and you’ll have no problem gulping it down.

The Bad Points:

1) Just like vitamins, exercise, etc. you only benefit if you drink it regularly and you’re consistent. It’s easy to forget your daily juice after the initial excitement is over.

That’s why it’s essential that you make it a habit. Drink it at a specific time each day and you’ll not forget it or shirk it off. Buying Organifi is only half the battle won. You still need to drink it.

Should You Get It?

By now, you should know that we highly recommend Organifi Green Juice. The refund policy, the social proof, the fact that it has thousands of repeat customers only means one thing – Organifi is the real deal.

The benefits you get from the green juice far outweighs the costs. If you’re thinking that Organifi is expensive, wait till you see the doctor’s bill should you ever get sick. Stepping over dollars to save pennies is just not worth it.

Our diets these days lack the nutrients the body needs. Most of our foods are unhealthy and contain empty calories. While we keep getting fatter, we’re not getting healthier because our food just doesn’t have enough antioxidants and nutrients.

Organifi Green Juice will help to make up the shortfall. Get a bottle today and start drinking one green juice daily. In a month, you’ll feel the difference and never look back. This product is worth every cent and more.

>>> Get “Organifi Green Juice” Now <<<

WP Coursify Review – Create Your Own Udemy Like Course Selling Site

In the past years until now, online education has been a billion dollar industry. Yes! It is super huge market.

You might be familiar with popular websites like Udemy, Coursera, EdX, or Lynda.com. They earning millions of dollars every month. So, if you want to earn that big, make and publish your own online courses. Today, what I’m about to show you will help you make that happen.

Introducing WP Coursify!

This is the perfect software that helps you create your own educational site that sells online courses just like any other popular site. Amazing, right?

Wanna know more? Let’s go check this review!

WPCoursify--

Features

  1. Add & Sell Unlimited Online Courses from Your Site – Whether you launch one site or multiple sites, you will be able to add unlimited courses to your site and sell them online. No limits on how many sales or courses you sell. Add all YOUR Courses in just a few minutes.
  1. Add Unlimited Students – Many products add limitations based on users.. we don’t. We want you to grow and profit from your business so with Coursify, you can sell to unlimited students, sell in any part of the world.
  1. Quick Course Maker – Publish A Course in 60 seconds – Our Quick Course Maker module has been designed for speed. You won’t have to manually paste codes and content, just give it a page URL and it will automatically fetch all videos from that page and turn it into a course…BOOM – just like that.
  1. Sell Video Courses, PDFs, Text + Image Content – There is absolutely no limit to what kind of content you can sell using this – video courses, PDF training, HTML or Rich Content, anything you want.
  1. Fully Protected – Secure Content Delivery – The content delivery is seamless – once the user buys a course, he has secure access to that course online and all its related resources & the courses is automatically added to his account.
  1. Simple Step by Step Course Creator – Course creation is simple – if you can copy paste content from one document to another, that’s the only skill you need. Adding text, images, videos is a piece of cake with WP Coursify.
  1. Add Unlimited Chapters & Modules per Course – There is no limit to how much content you can add to each course, unlimited modules & chapters. Break your course up into any parts you want. Complete freedom.
  1. Zero Transaction Fees, Monthly or Yearly Fees – We’re sick of platforms that take away upto 75% of your income as fees. Then there are others that take 5% to 10% on every sale. Crazy, I know. That’s why with WP Coursify, there is no fees, just download once & use forever.
  1. Sell Offline Courses & Enroll Students Online – This is not just for online courses, but if you run offline workshops and trainings, you can use Coursify to sell those online, take bookings and accept payments.
  1. Accept Payments via Paypal – Paypal is the world’s most popular way to pay easily and WP Coursify integrates seamlessly with Paypal for accepting payments.
  1. Offer Free Courses as Lead Magnets – The #1 way to grow your site is to get more users to signup and offering free courses is the best way to do that. Coursify lets you use free courses as lead magnets and grow your user base.
  1. Accept Offline Payments – Got customers who cannot pay online? No worries. Coursify lets customers make offline payments in cash or bank wire payments and the admin can manually enable/disable course access based on that.
  1. Intelligent Dashboard for Users & Admin – All your students, courses and detailed course stats are available in a beautiful dashboard for you to track and see everything in a single view.
  1. Detailed Revenue & Sales Reports – Want to see how your online business is doing? Coursify comes with complete reports and dashboard for sales. You can see daily, monthly and course-wise breakup of income and sales from within your dashboard.

Download WP Coursify now!

How Does It Work?

This is super easy to use. You just need to carefully follow the steps on this video:

Good Points

  1. Get full control of your business
  2. No hidden fees attached
  3. User friendly
  4. Responsive technical support

    WPCoursify-

Bad Points

  1. Need stable internet connection
  2. Need to contact support desk if you have question

Conclusion

Take a big step now in making your own educational portal. Earn evergreen passive income now. GET Your copy of WP Coursify Here!

Everything Old Is New Again: Why & How to Refresh B2B Content

This may be of some interest.

Why & How to Refresh B2B Content

Why & How to Refresh B2B Content

Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area.

Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain, or inspire action within them. And for most content marketers, this effort is often grounded in creating net-new content. But freshness is the eye of the beholder; quality content creation doesn’t have to be done from scratch.

Refreshing existing content is a massive opportunity, playing an integral role within your always-on content marketing strategy. It’s not only more efficient to produce, but when done strategically, it can also boost results, improve user experience, and extend the life and relevance of the content you’ve worked so hard to produce.

As it’s been sung, everything old can be new again. Below are all of the reasons why you need to identify refresh opportunities and how you should approach it.

3 Reasons to Refresh Existing Content

#1 – Content takes time to “mature in search”—and needs to be nurtured.

SEO is a foundational element of content marketing. You know your buyers are becoming increasingly self-directed in their search for answers, and you’re creating SEO-informed content to satisfy their queries. But if you just focus on new content creation, you’re leaving potential on the table.

We’ve all experienced those sweet, near-instant wins in search results after a new post goes live. But typically, it takes time and smart optimization to gain consistent organic traction. In its post analyzing top ranking factors, Moz’s Jeff Baker discusses three different correlations between the age of a post and its keyword position. Based on their research, it took roughly 100 days or more for a new article to realize its full potential.

Moz Data on Page Age & Keyword Position

Image credit: Moz.com

While pages need time to mature, without the proper nurturing their relevance can degrade over time; this is the “fresh” factor. Essentially, strategically updating older posts can improve rankings as search algorithms prefer fresh over stale content. Data and insight should guide the type of updates you make, but updates could include optimization tweaks to capitalize on new related keyword rankings, expanding or refining content around certain themes, and link building.

Once again, Moz illustrates how freshness can fade in the eyes of search engines.

Graph from Moz Showing Content Freshness

Image credit: Moz.com

[bctt tweet=”Content takes time to mature in search, and it needs to be nurtured. @annieleuman #B2BContentMarketing #contentrefresh” username=”toprank”]

#2 – Refreshing allows your content to grow WITH your audience.

Search is constantly evolving. Not only are search engines getting more sophisticated, but the way people are searching has changed as well:

  • Half of all smartphone users use voice technology. (comScore)
  • Mobile phones are expected to be used for 80% of all internet access in 2019, a 10% increase from 2017. (Quartz)
  • Mobile searches for queries with questions like “do I need”, “should I”, and “can I” have grown by at least 65% over the past two years. (Google)

As queries get more specific and question-based with natural language, making tweaks to your content to match those relevant queries and opportunities allows you to better match users needs. It paves the way for being the best answer, whenever, wherever, and however your audience is searching.

Read: Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy?

#3 – Refreshing could give you leg-up on more than just your competitors.

Content marketing is no longer the new shiny object in the B2B realm. Content marketing is simply modern marketing. As content continues to proliferate you’re likely competing for visibility and reach with your direct competitors within your industry, as well as indirect competitors such as third-party review sites, industry publications, independent bloggers, technology providers, and so on.

There are hundreds of billions of webpages in the Google Search Index, and while serving different audiences and thought leadership purposes, there’s likely some overlap in keyword targeting. Let’s take “B2B content marketing” as an example—industry publications such as Search Engine Journal, tools like BuzzSumo or HubSpot, platforms like LinkedIn*, and of course B2B marketing agencies like us, have all produced content on this topic.

So, when it comes to refreshing content, you have the opportunity to see how your content is stacking up to all the competition and make data-informed tweaks to differentiate and personalize for your core audience.

How to Get Started with Refreshing Content

Identify Refresh Opportunities With a Content Audit

You’ve published a lot of content. And more than likely you have several that are top-performers, bringing in tons of traffic. You also may have some good performers or rising stars in there, as well as pieces that simply haven’t gained any meaningful traction.

Refreshes can help you bolster those top-performers and hopefully improve performance of other pieces.

To know where to focus your refreshing and optimization efforts, you need to know how your existing content is performing with an audit. By auditing your current content for current rankings, position changes, traffic trends, and more, you can see which posts have the greatest opportunity.

[bctt tweet=”Content refreshes can help you bolster those top-performers and hopefully improve performance of other pieces. @annieleuman #B2BContentMarketing” username=”toprank”]

Put Experience in the Driver Seat

Refreshing is about both your audience and the search engine. So, when you revisit posts to make optimizations, you need to ensure you keep both parties in mind. Focusing solely on your audience could mean missing out on a critical SEO opportunity. And the opposite could be said when zeroing-in on SEO.

To tick both boxes, carefully research your content’s current user experience with metrics like time on page, click through rate, bounce rate, pages per session, or scroll depth. Analyzing these data points should give you an indication of which areas of the experience need the most attention and which sections of your content may need adjustments. This helps you avoid delivering an unsatisfactory user experience that results in drop-offs from both your audience and site crawlers.

Repurpose Where It Makes Sense

There’s refreshing and repurposing. Refreshing is updating something that already exists. Repurposing is taking something that exists and using it to create something new. And there’s a place for both in your content strategy.

When should you repurpose and when should you refresh?

A top-performing, broad post is a great repurposing opportunity. You’ve covered the topic with broad strokes. And through repurposing you can dig a little deeper into some of the specific themes or opportunities, using some of the existing content to support your narrative.

Conversely, in-depth content that is ranking for several long-tail keywords is another good repurposing opportunity. If you split the content into several pieces, with each one targeting a different long-tail variation, you could drastically improve those organic rankings and traffic — all by repurposing and restructuring the original piece.

In addition, repurposing can help you personalize content for specific verticals or audience segments. Through repurposing, you can take an existing article and tailor it for a different target audience with new data that’s relevant for them, solutions to their biggest pain points, and more.

Read: A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

Refresh for Success

Everything old can be new again. From SEO to growing your content to match your audience’s needs, there are several benefits that come from refreshing content. Refresh for success by conducting a content audit, keeping both humans and search engines in mind, and repurposing when and where it makes sense.

via GIPHY

How else can you maximize the value of your B2B content? Get an inside look into the future of B2B Content.

*Disclosure: LinkedIn is a TopRank Marketing client.

The post Everything Old Is New Again: Why & How to Refresh B2B Content appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

20 Podcasts To Elevate Your B2B Marketing

This may be of some interest.

Woman rock climber scaling roof over water and sky image.

Woman rock climber scaling roof over water and sky image.

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industry leaders.

From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who have persevered and thrived. And lucky for you, we’ve compiled 20 of the best podcasts for B2B marketers right here.

via GIPHY

We’ve touched on podcasts a time or two here, with Senior Content Marketing Manager Josh Nite bringing you a first edition of digital marketing podcasts to consider back in 2016. Many of those podcasts have continued to evolve, making it hard not to mention them again here. But there are some new kids on the block, too.

And with adoption as a marketing medium and a learning and entertainment tool rising, we hope you’ll find something that strikes your fancy.

2019 January 11 Statistics Image

[bctt tweet=”Great stories happen to those who can tell them. — This American Life podcast host Ira Glass @iraglass” username=”toprank”]

Now let’s fast-forward to our list of 20 diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 – Marketing Over Coffee

Marketing Over Coffee

Summary: Marketing Over Coffee explores the intersection of marketing and technology, with news, tips, and author interviews.

  • Hosts: Chris Penn and John Wall
  • Recent Topics on Tap: Influencers, Social Media Listening Tools, Heirarchical Ontology
  • Recent Guests: Brendan Kane, Samuel Monnie, Jocelyn Brown
  • Episode Length: 25 – 30 minutes

#2 – Six Pixels of Separation

Six Pixels of Separation

Summary: Six Pixels of Separation offers insights on brands, consumers, technology and our interconnected world.

  • Hosts: Mitch Joel
  • Recent Topics on Tap: Business, innovation, and the marketing landscape.
  • Recent Guests: Joseph Jaffe, Bernadette Jiwa, Ekaterina Walter
  • Episode Length: One hour

#3 – Marketing Smarts

Marketing Smarts

Summary: Marketing Smarts talks to industry leaders and authors such as Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as c-suite executives from organizations including IBM, National Geographic, Dell, and the Baltimore Ravens.

Hosts: Kerry O’Shea Gorgone

  • Recent Topics on Tap: Livestreaming, Branding, and a Scientific Approach to Metrics, Measurement, and Marketing ROI
  • Recent Guests: Laura Gassner Otting, Minter Dial, Brian Fanzo
  • Episode Length: 25 – 35 minutes

#4 – Social Media Marketing Podcast

Social Media Marketing

Summary: Social Media Marketing presents success stories and expert interviews from leading social media marketing professionals.

  • Hosts: Michael Stelzner
  • Recent Topics on Tap: Facebook organic marketing, How to Avoid Distraction as a Marketer
  • Recent Guests: Mari Smith, Brian Solis, Nathan Latka
  • Episode Length: 45 minutes

#5 – Scott Stratten’s Unpodcast

Scott Stratten's Unpodcast

Summary: Scott Stratten’s Unpodcast presents real-life examples, tips and guidance from experts on human resources, marketing and branding, networking, public relations, and customer service.

#6 – Adweek’s CMO Moves

Adweek's CMO Moves

Summary: Adweek’s CMO Moves podcast offers inspiring career advice and the personal success stories behind an array of top marketing leaders.

  • Hosts: Nadine Dietz
  • Topics on Tap: How to Win as a Team, The Hunt for a Signature Move
  • Recent Guests: Emily Culp, Seth Freeman, Meredith Verdone
  • Episode Length: 30 minutes

#7 – LinkedIn Live with Marketers

LinkedIn Live with Marketers

Summary: LinkedIn Live with Marketers is a video-based series that can also be enjoyed listening to only the audio, as the LinkedIn (client) hosts tackle challenges top of mind for marketers.

  • Hosts: Jann Schwarz and others
  • Recent Topics on Tap: The Staying Power of Breakthrough Ideas, Brand Awareness vs. Lead Gen: Battle or Balance?
  • Recent Guests: Wendy Clark, Rob Norman, Peter Weinberg
  • Episode Length: One hour

#8 – Lexicon Valley

Lexicon Valley

Summary: Lexicon Valley digs deeply into language, from pet peeves, syntax, and etymology to neurolinguistics and the death of languages.

  • Hosts: John McWhorter
  • Recent Topics on Tap: Is Social Media Changing English?, One Tongue to Rule Them All
  • Recent Guests: Deborah Tannen, Lane Greene
  • Episode Length: 40 minutes

#9 – Should This Exist?

Should This Exist?

Summary: Should This Exist? is hosted by Flickr and Hunch co-founder Caterina Fake, and explores the impact technology in all its forms has had on humanity. “We’re seeing amazing new technologies that are emerging every day that we need to have a conversation about,” Fake recently told Fast Company.

  • Hosts: Caterina Fake
  • Topics on Tap: Affectiva: Software that detects how you feel, Halo: A headset that makes you learn faster
  • Recent Guests: Neuroscientist Daniel Chao, entrepreneur and scientist Rana El-Kaliouby
  • Episode Length: 35 minutes

#10 – The Art of Process with Aimee Mann and Ted Leo

The Art of Process

Summary: The Art of Process sees hosts Aimee and Ted talk to friends across the creative spectrum to explore how they work, and the process of turning ideas into art.

  • Hosts: Aimee Mann and Ted Leo
  • Recent Topics on Tap: The rise of streaming services, How to tackle a blank page
  • Recent Guests: Wyatt Cenac, Rebecca Sugar, Dan Wilson
  • Episode Length: 50 minutes

#11 – Without Fail

Without Fail

Summary: Without Fail is hosted by former This American Life contributor and NPR journalist Alex Blumberg, and takes a weekly look at someone who’s taken a big risk and either failed or found success.

  • Hosts: Alex Blumberg
  • Topics on Tap: Bringing Brands Back to Life, The Man Behind the Iconic Apple Stores: Ron Johnson
  • Recent Guests: Andrew Mason of Groupon, Sophia Amoruso of Nasty Gal and Girlboss
  • Episode Length: 50 minutes

#12 -The Marketing Book Podcast

Marketing Book Podcast

Summary: The Marketing Book Podcast fills each Friday with a new episode interviewing bestselling marketing authors.

  • Hosts: Douglas Burdett
  • Recent Topics on Tap: Marketing Flexology, Laughing @ Advertising, Questions that Sell
  • Recent Guests: Guy Kawasaki, Jay Acunzo, Mark Schaefer
  • Episode Length: 50 minutes

#13 – The BeanCast

The BeanCast

Summary: The BeanCast is a weekly exploration and roundtable discussion of advertising trends that could have an impact your brand.

  • Host: Bob Knorpp
  • Recent Topics on Tap: Marketing Ethics, Branded Podcasting, Frictionless Brands
  • Recent Guests: Jay Baer, Colin Glaum, Lisa Laporte
  • Episode Length: One hour plus

#14 – Social Pros Podcast

Social Pros Podcast

Summary: Social Pros Podcast, named the best podcast at the Content Marketing Awards, provides inside looks at real people doing real social media work.

  • Hosts: Jay Baer and Adam Brown
  • Recent Topics on Tap: Why Your People Are the Secret to B2B Social Media Wins, How to Use Authenticity to Become an Iconic Business,
  • Recent Guests: Seth Godin, Rohit Bhargava, Need James
  • Episode Length: 50 – 55 minutes

#15 – The Marketing Companion Podcast

The Marketing Companion Podcast

Summary: The Marketing Companion Podcast serves up insights and ideas to boost your marketing skills. It’s billed as “always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an ’11.'”

  • Hosts: Mark Schaefer and Brooke Sellas
  • Recent Topics on Tap: Social media burn-out, Mind-bending social media trends
  • Recent Guests: Kerry Gorgone, Mitch Joel
  • Episode Length: 25 – 40 minutes

#16 – Copyblogger FM

Copyblogger FM

Summary: Copyblogger FM gets to the heart of the latest marketing tips, tactics, stories and strategies that provide acceleration for your business. Featuring a rotating lineup of analysts, this podcast covers a variety of tactical areas such as email marketing, content marketing, conversion optimization, and more.

  • Hosts: Sonia Simone
  • Recent Topics on Tap: Getting Your Big, Scary Projects Finished, The 3 Plus 1 Foundational Elements of Effective Persuasion
  • Recent Guests: Amber Naslund, Pamela Wilson, Nathan Barry
  • Episode Length: 25 minutes

#17 – Invisibilia

Invisibilia

Summary: Invisibilia joins narrative storytelling and science to make you see your own life differently, with lessons applicable to marketers.

  • Hosts: LuLu Miller, Alix Spiegel, and Hanna Rosin
  • Recent Topics on Tap: The Remote Control Brain, Who Do You Let In?
  • Recent Guests: Cord Jefferson, Max Hawkins, Renato Rosaldo
  • Episode Length: 35 – 55 minutes

#18 – The Strategy Hour

The Strategy Hour

Summary: The Strategy Hour offers actionable strategies and marketing tips for growing your business, plus in-depth interviews that go straight to the “meat and potatoes.”

  • Hosts: Abagail Pumphrey and Emylee Williams
  • Recent Topics on Tap: How to Listen to Your Audience, Why Creating Community is Crucial for Your Brand and Happiness
  • Recent Guests: Kathleen Cutler, Sarah Peck, Nikki Porcher
  • Episode Length: 35 – 40 minutes

#19 – Behind the Brilliance

Behind the Brilliance

Summary: Behind the Brilliance features “smart and funny” conversations and takes a weekly journey with leading innovators, creatives, and entrepreneurs.

  • Host: Lisa Nicole Bell
  • Topics on Tap: The link between self-awareness and success, The importance of starting small to make big changes
  • Recent Guests: Laura Vanderkam, Jonathan Jackson, Paul Jarvis
  • Episode Length: One hour plus

#20 – Women in Tech

Women in Tech

Summary: Women in Tech explores marketing and technology featuring inspiring women who are Engineers, Founders, Investors, UX and UI Designers, and Journalists.

  • Host: Espree Devora
  • Topics on Tap: Women Empowering Technologies, Building technology-driven businesses
  • Recent Guests: Kristine Kornilova, Linda Sinka, Marite Aleksandra Silava
  • Episode Length: 11 – 40 plus minutes

Lifelong Learning From B2B Marketing-Focused Podcasts

Incorporating podcasts in the world of B2B marketing can be challenging, yet the advantages they offer make a strong case for considering them in your own campaigns. And it can be done.

For example, our client 3M conducted one of the largest science studies ever focused on global attitudes about science. The resulting State of Science Index research report led to the launch of 3M’s first podcast, the Science Champions Podcast.

Hosted by 3M’s Chief Science Advocate Jayshree Seth, the first season featured 21 science experts and influencers on topics ranging from an introduction to science in everyday life to careers in the field.

3M Science Champions Podcast Image

Results: The Science Champions podcast exceeded all expectations for downloads and engagement, resulting in the launch of Season 2 in March 2019. The podcast has also created relationships with science influencers and helped to showcase internal influencers.

As another example, Dell Technologies wanted to partner with industry influencers to create useful content for customers and increase the influence of their internal experts, which led to the creation of the Dell Luminaries podcast, hosted by influencers Mark Schaefer and Doug Karr.

The podcast highlights technology visionaries from inside Dell and out, and helps put a human touch on technology innovation.

Dell Luminaries podcast image.

Results: The Dell Luminaries project built a single platform that brings voices from multiple companies under the Dell brand together.

Our CEO Lee Odden recently wrote a Digital Marketing Institute article, which featured 3M and Dell’s podcasting success along with eight other B2B companies that have had strong results from influencer marketing.

It’s Only Just Begun — What Are Your Favorites?

This list only scratches the surface of the excellent marketing-related podcasts available. If you have a favorite not listed here, please leave a comment with a podcast that inspires your B2B marketing efforts.

Considering a podcast for your B2B brand? Get the what, why, and how lowdown on B2B podcasting from our own Joshua Nite.

The post 20 Podcasts To Elevate Your B2B Marketing appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Trust Factors: How Best Answer Content Fuels Brand Credibility

This may be of some interest.

How Best Answer Content Builds Trust

How Best Answer Content Builds Trust

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success.

From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands, influencer integration, and search intent, edging competitors on that SERP has been a key source of aspiration. As it should be: heightened visibility on Google makes a big difference in terms of driving traffic.

But it’s a little short-sighted to think only about that first, fleeting interaction — the search, the discovery, the click. What about the deeper impact? As customer experience becomes a central focus for brands everywhere, we should be more considerate of what happens after a user clicks through that search result, and how it affects your brand.

We talked recently about how best answer content helps fuel strong SEO results. But as part of our new “Trust Factors” series, which examines practical ways for marketers to strengthen trust with their audiences, we’ll shift our perspective and break down the critical benefits of effective best answer content when it comes to building credibility and authority in your niche.

[bctt tweet=”As #CX becomes a central focus for brands everywhere, we should be more considerate of what happens after a user clicks through that search result, and how it affects your brand. @NickNelsonMN #ContentMarketing #SearchMarketing” username=”toprank”]

Beyond the Click: The Lasting Impact of Best Answer Content

Brian Dean of Backlinko is a masterful creator of best answer content. He preaches, and practices, a quality-over-quantity approach. At the recent Social Media Marketing World 2019 conference in San Diego, Andrew Pickering and Pete Gartland (the hilarious speaker duo @AndrewAndPete) shared the story of how Dean decided on a plan of publishing one blog post every 4-6 weeks, investing huge amounts of time into making sure each of those pieces was as robust, useful, and comprehensive as possible.

To get an idea of what this output looks like, you can check out his SEO in 2019 or Link-Building for SEO, either by clicking those links or simply typing the basic terms into Google; his posts will show up near the top.

Using this approach, Dean reported his blog was receiving more than 200,000 unique monthly visitors with just 51 total blog posts, which is a pretty amazing feat. Obviously, the premium SERP placements have helped him achieve those gaudy numbers. But it’s the substance beyond the headlines and meta descriptions that really makes his content powerful.

Perusing one of his in-depth resources, you’re going to learn a ton. The posts are extensive but navigable; technical but understandable; fun but serious. They include videos and images to illustrate concepts and break up the copy. Most importantly, they answer pretty much every ancillary question a searcher could ask about their respective topics — accurately and actionably.

Backlinko's Definitive Guide to SEO

And that’s how Dean turned his SEO training company from a humble startup to a seven-figure business in five years. His credibility speaks for itself. People trust him and want to learn from him because of the content he creates — not because it ranks so well, but because of how it ranks so well.

How Best Answers Build Trust

He’s a great example, but Dean is hardly the one out there building trust through best answer content. At TopRank Marketing, this methodology is fundamental to our integrated strategy mix, and we’ve seen plenty of awesome results with our clients. As two examples, there was this content and strategic PPC campaign for DivvyHQ, and this SEO-driven content program for Antea Group.

While both of those efforts drove excellent results in terms of traffic and reach, what’s really heartening in both cases is the deeper business impacts.

“Lead quality has definitely improved,” said DivvyHQ Co-Founder Brody Dorland. “The prospects coming through our website front door are much closer to our ideal customer than they have been in the past.”

“We’ve been able to marry our field and digital marketing efforts together, resulting in numerous digital leads, real revenue opportunities to the tune of millions of dollars, and credibility with our clients, partners, and media as a go-to source for EHS&S information,” said Antea Group USA Solutions Marketing Manager Margaret Uttke.

As any sales team can tell you, prospects who are both well qualified and predisposed to respect your brand are vastly more likely to convert and become happy customers. Here’s how effective best answer content achieves these outcomes:

Demonstrable Authority

This more or less speaks for itself. When someone finds content on a topic they’re looking for and it gives them everything they need, expertly articulated, it paints your company as a trusted source: These people know what they’re talking about. They know how to present the info. They’ve done it well enough that Google’s algorithm — which now heavily weighs dwell time and quality inbound links — has elevated it above most or all others.

Value First

Sometimes, content marketing can get away from its essential purpose: providing value. Pressured to show results — even if just vanity results — some practitioners blur the line between pull and push with strictly gated content or thinly veiled promotion.

Best answer content gets back to the basics. When done right, it’s all about delivering value and earning trust before you ask for anything. Dean spends weeks researching and composing his hefty Power Pages, which are freely available to anyone who visits. He even makes them downloadable in PDF form if you can’t consume all of that content in one sitting, and while the assets are technically gated, in that you must enter an email address to receive them, you aren’t required to fill out a long contact form.

[bctt tweet=”Best answer content gets back to the basics. When done right, it’s all about delivering value and earning trust before you ask for anything. – @NickNelsonMN #ContentMarketing” username=”toprank”]

Competitive Positioning

Yes, it’s helpful to outrank competitors for key terms because you are more likely to bring in that search traffic. But there is also an important reputation element. When you outrank a direct competitor, the optics are compelling. And even if you’re not at the top, simply ranking in the vicinity of a giant company or reputed publication enables you to soak up some of that “second-hand trust.”  

It’s a simple psychological phenomenon, as Neil Patel explains on his blog: “This is not just a convenience issue for users. It’s a trust issue, too. When a result appears first, second, or third, users tend to trust it, believing that it is somehow more reliable, popular, or more legitimate than anything lower in the SERPs.”

Given that Google is increasingly structuring these SERPs based on indicators of query fulfillment, that’s a valid shorthand conclusion for searchers. And when your page delivers a definitive best answer to back up the ranking, you’ve made the right impression.

Organic and Inbound

It’s getting harder to build trust through ads. That doesn’t mean you should ditch the paid side by any means, but it does raise the stakes for organic content. As digitally native millennials grow to account for more and more of the buying population, we must be cognizant of their ingrained instincts. They are more likely to trust information they find themselves, as opposed to sponsored results or content that is (in truth or perception) pushed on them.

Gaining the Top Rank Is About More than Search Placement

Yes, it’s great to rank at the top of a SERP, for a variety of reasons. But it’s also vitally important to rank at the top of your audience’s mind for strategic topics, through content that satisfies their curiosities and provides legitimate value.

As Google’s algorithm continues to evolve and prioritize the most satisfying results rather than the most technically optimized results, you can trust that best answer content — which, when done right, covers both of those bases — is increasingly a no-brainer.

Want to learn more about TopRank Marketing’s best answer framework in action? Check out our CEO Lee Odden’s post on How A Best Answer Content Strategy Drives B2B Marketing Results.

The post Trust Factors: How Best Answer Content Fuels Brand Credibility appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

LinkedIn’s List of 24 B2B Marketers You Need to Know

This may be of some interest.

LinkedIn’s 24 B2B Marketers You Need to Know

LinkedIn’s 24 B2B Marketers You Need to Know

In honor of it’s fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network.  The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics:

  • With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  • LinkedIn counts executives from nearly all 2018 Fortune 500 companies as members
  • More than 30 million companies are represented on LinkedIn

There simply isn’t another social network with that kind of community and momentum for business professionals. And while most professionals have been using LinkedIn for years and may see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.

In The Sophisticated Marketer’s Guide to LinkedIn, there are 55 pages of advice on reaching the right people and taking your marketing to the next level directly from marketers within LinkedIn, as well as some of the top B2B marketing professionals in the business.

There’s also an excellent list of 24 B2B marketing experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn—and that’s where we’d like focus today. Many of the names on the list will be familiar to you, such as our own CEO Lee Odden. But some are likely to be new discoveries.

Congratulations to those on the list and to anyone who downloads and reads The Sophisticated Marketer’s Guide to LinkedIn.

24 B2B Marketers LinkedIn Says You Need To Know


Robert Rose
Chief Troublemaker, The Content Advisory
Twitter: @Robert_Rose
LinkedIn: /in/robrose


Aaron Orendorff
Founder, iconiContent
Twitter: AaronOrendorff
LinkedIn: in/aaronorendorff

Ryan Robinson
Ryan Robinson
Content Marketing Consultant
Twitter: TheRyanRobinson
LinkedIn: in/theryanrobinson/

Carla Johnson
Carla Johnson
Chief Innovator, Type A Communications
Twitter: CarlaJohnson
LinkedIn: /in/carlajohnson

Allen Gannett
Allen Gannett
CSO, Skyword
Twitter: Allen
LinkedIn: /in/allengannett

Shane Barker
Shane Barker
Co-Founder and CEO, Content Solutions
Twitter: shane_barker
LinkedIn: /in/shanebarker

Ann Handley
Ann Handley
Chief Content Officer, MarketingProfs
Twitter: MarketingProfs
LinkedIn: /in/annhandley

Katie Martell
Katie Martell
Marketing Consultant, On-Demand Marketing
Twitter: KatieMartell
LinkedIn: /in/katiemartell

Mandy McEwen
Mandy McEwen
Founder and CEO, Mod Girl Marketing
Twitter: MandyModGirl
LinkedIn: /in/mandymcewen

Michael Brenner
Michael Brenner
CEO, Marketing Insider Group
Twitter: BrennerMichael
LinkedIn: /in/michaelbrenner

Lee Odden
Lee Odden
CEO, TopRank Marketing
Twitter: LeeOdden
LinkedIn: /in/leeodden

Nancy Badillo
Nancy Badillo
CEO, NancyBadillo.com
Twitter: NancyBadillo13
LinkedIn: /in/nancybadillo

Jay Baer
Jay Baer
Founder, Convince & Convert
Twitter: jaybaer
LinkedIn: /in/jaybaer

Jason Miller
Jason Miller
Brand Marketing Lead, Microsoft
Twitter: JasonMillerCA
LinkedIn: /in/jsnmiller

Vin Clancy
Vin Clancy
Founder, Magnific
Twitter: vincentdignan
LinkedIn: /in/vincentdignan

Andrew Davis
Andrew Davis
Keynote Speaker, Monumental Shift
Twitter: DrewDavisHere
LinkedIn: /in/drewdavishere

Heidi Bullock
Heidi Bullock
CMO, Engagio
Twitter: HeidiBullock
LinkedIn: /in/hbullock

Gina Schreck
Gina Schreck
CEO, SocialKNX
Twitter: Ginaschreck
LinkedIn: /in/ginaschreck

Doug Kessler
Doug Kessler
Creative Director and Co-Founder, Velocity Partners
Twitter: dougkessler
LinkedIn: /in/dougkessler

Gabe Villamizar
Gabe Villamizar
Global Sales Evangelist, Lucid
Twitter: gabevillamizar
LinkedIn: /in/gabevillamizar

Suzanne String Nguyen
Suzanne String Nguyen
Video Evangelist, Shootsta
Twitter: StringStory
LinkedIn: /in/stringstory

Joanna Penn
Joanna Penn
Director, The Creative Penn
Twitter: thecreativepenn
LinkedIn: /in/joannapenn

Janet Murray
Janet Murray
Content Marketing Expert
Twitter: jan_murray
LinkedIn: /in/janet-murray74

Julia McCoy
Janet Murray
Content Marketing Expert
Twitter: JuliaEMcCoy
LinkedIn: /in/juliaemccoy

No list is ever perfect, so who would you add to this list? Let us know in the comments.

If you’re ready to dig in to the 2019 The Sophisticated Marketer’s Guide to LinkedIn, start now and grab your own copy here:

2019 The Sophisticated Marketer's Guide to LinkedIn

The post LinkedIn’s List of 24 B2B Marketers You Need to Know appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

WP Fotopress Review – Photoshop for WordPress, Access Millions of Images

Images are your keys to success.

That’s right! Internet marketers who have WordPress sites uses at least two images in their post in order to attract more visitors. Anyone who doesn’t use images in their post will make it looks so dull. People are more visual nowadays, so marketers should adapt to these kind of changes.

Now, the problem is not only that one. People who are using WordPress has been facing a big challenge. WordPress has only limited image functionalities.  What I mean by limited is that you can’t edit an image, and what’s worse is that they haven’t fix this demand till now. So today, what I’m about to show you will give us the perfect solution to this problem.

Introducing WP Fotopress!

This is a powerful WordPress software which adds a Photoshop like editor inside your WordPress sites, and what’s even good about this is that it finds millions of images for your blog posts. Amazing, right?

Wanna know more? Let’s go check this review!

wpfotopress-

Features

  1. Finds you 2 Million+ Royalty-Free images from 4 TOP SOURCES – Finding the right image for your blog content or website can be hard. It could sometime even take hours to pick the one that fits your site the best. Scouring 100s of websites is not a good idea (or the best use of your time) that’s why we made it EXTREMELY SIMPLE – 1 click search that finds you over 2 million images right inside your WordPress site.
  1. 1-Click Crop, Resize, Rotate And Edit – You may hardly use the images you find online exactly in the same size on your content pages – you need to MAKE IT FIT. That’s why we added a quick 1-click edit feature that makes it extremely simple for you to get the right size/shape of the image you want.
  1.  FULL Photoshop Style EDITOR – The #1 feature that makes this plugin a must-have for every WordPress site, the full featured editor lets you create, edit, re-touch, optimize and add effects to any number of images you want – just see our DEMO and you’ll see how simple and extremely effective this is.
  1. UNLIMITED LAYERS Support Inside The Editor – Never before has any other WordPress photo editor had the support for Unlimited LAYERS just like Photoshop which lets you do advanced editing tasks and create complex images super-fast.
  1.  20+ Instagram like FILTERS – Instagram has taken social media by storm. Their strongest feature – Image Filters is now in your hands right inside your WordPress site. Now you can pick from any of the 20+ filters and make your images stand out from the rest in 1-click.
  1. 100+ Special Effects For Your Images – Advanced effects is what photoshop is known for and we made sure you had all those effects for your images inside your WordPress site as well. Now you can apply a COMBINATION of 100+ effects to your images and create unlimited complex images for yourself.
  1.  SEO Optimize Every Image You Add – 99% of Marketers/Site owners never SEO-optimize their images and miss out on a huge amount of easy to get traffic that comes from Google Image search. Don’t make that mistake because we’ve made it extremely SIMPLE to SEO your images.

Download WP Fotopress now!

How Does It Work?

This is super easy to use. You don’t need a photoshop skills to use this. You don’t believe me? Let’s go check this demo video:

Good Points

  1. Prevent you from doing extra work outside your WordPress site
  2. Newbie friendly
  3. Apply Instagram like filters
  4. Responsive Technical Support
  5. Amazing bonuses are included 

    WPFotopress

Bad Points

  1. Need stable internet connection
  2. Need to contact support desk if you have questions

Conclusion

Never have to worry editing your images outside your WordPress sites anymore. This is the missing piece that will complete your site and take you to the next level. GET Your copy of WP Fotopress Here!

There are dozens of ways to rank cities. Here’s what they all get wrong

This may be of some interest.

More than 30 livability indexes rank cities on a range of factors, such as weather, green space, and walkability. But these rankings can have unintended consequences.

Every year, the world’s most “liveable” cities are celebrated, in city rankings published by Mercer, the Economist Intelligence Unit, and Monocle Magazine. Global institutions including UN Habitat and the OECD are also joining consultancies, media organisations and think tanks, in the quest to compare living standards and well-being in cities. At the last count, there were more than 30 urban livability indexes produced worldwide, and more than 500 measures and benchmarks comparing cities.

Read Full Story

Thank you for reading.