Sign Up For Newsletter
Rapbank

[rapbank]

Monthly Archives: June 2020

Leptitox Review

Obesity has become disturbingly widespread according to World Health Organization, affecting people from all walks of life. People are trying to lose weight using various ways and methods but are sadly becoming disappointed because of very minimal results if not none. If you are also struggling losing weight despite trying every way you know how, Leptitox may just be the solution you need!

What is Leptitox?

It is an all-natural dietary supplement made from the purest and highest quality extracts and nutrients from 22 plants that helps fight the true perpetrator of your weight gain, which is leptin resistance.

If you have been wondering why every possible way to lose weight is not working for you, including strenuous exercises and expensive diets, then you haven’t heard of Leptin Resistance. It is not your fault why you are not losing weight despite your efforts for years. Your body may be experiencing leptin resistance which women experience more than men especially when you reach 40 years old and above, when this happens, the body feels hungrier and hungrier due to the resisted leptins responsible to send signal to your brain that you are already full.

By now, you should learn to avoid unhealthy diet pills and slimming capsules that may cause harmful side effects. Weight loss products have been prevalent in the market, but you should be smart enough to protect yourself from suspicious products that offer too good to be true results containing ingredients that can cause adverse effects on the body.

Choose a safe way to start your weight loss journey. With Leptitox, just by taking one capsule per day for at least 90 days for best results, you can say goodbye to overeating and say hello to a new and better you without the hard work.

How to Take Leptitox?

Just like most supplements, take one capsule with water daily. As advised, for best results or to ensure that you achieve your weight goal, take the capsule once daily for 90 days especially when you are over 40 years old and more than 10 lbs. overweight as it needs enough time to work throughout your entire body.

Who created Leptitox?

Morgan Hurst, a firefighter, was able to create this safe supplement and all-natural weight buster with the help of a dedicated independent medical researcher with experience for over 29 years namely, Sonya Rhodes. Morgan was no doctor, but he is a loving husband who only wants to save his wife from depression and possible death due to her incessant weight gain.

Hurst, seeing his wife in pain and discouraged tried everything to change that, although it felt hopeless with him almost giving up, he spent hours and hours of research to find out the best solution for his wife when everything they know failed for years, including a doctor’s recommendation. He believed there must be something more and he succeeded finding it.

He was fortunate enough to meet with a Malaysian who shared to him various plants responsible for him and his people not to be overweight and be full of life and energy. Using the plants and the plants added by Rhodes to enhance its effect, they were able to create Leptitox which changed his wife’s life and the lives of more than a hundred thousand people.

Advantages:

Supplement is plant-based, natural and totally safe, so there will be no side effects.

– Each capsule is standardized as it is made in the USA in FDA approved and GMP facilities.

– It helps you lose weight without addictive and dangerous substances.

– It extinguishes food cravings and boosts energy levels.

– It does not only target belly fats but also body parts where fats are usually stored, like thighs and arms.

– It supports heart health and increases sex drive.

– Supports weight loss without giving up your favorite food or spending any gym membership.

– It promotes self-confidence and vitality.

– It has changed the lives of over 100,000 men and women worldwide.

– 60 days money back guarantee.

– Bulk Orders come with FREE Colon Cleanse.

– It offers value deals with FREE Shipping.

Disadvantages:

– It can only be purchased online.

– Should be taken for at least 90 days to ensure you reach your desired weight.

– Results vary from person to person.

Recommendation:

The weight loss industry is a billion-dollar industry that is marred with lies. Despite the existence of many weight loss products, the rate of obese and overweight people is still increasing at an alarming rate. If you are or someone you know is trying everything to lose that belly fat but ends up disappointed with the lack or unnoticeable results, Leptitox is for you!

It is the easiest, fastest and safest way to lose weight without the risk of having harmful side effects and it does more than transform you into a more confident and fit person, it generally makes you healthy and full of life. This product is a risk-free investment and is a must try because many people have tried it and are able to transform their lives. You too can take control and transform yours.

B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs

This may be of some interest.

2020 June 12 MarketingCharts Chart

2020 June 12 MarketingCharts Chart

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and guides — two of numerous statistics of interest to digital marketers in recently-released B2B marketing survey data. ClickZ

LinkedIn introduces new retargeting tools
LinkedIn has expanded its retargeting feature set, with new tools for video advertising and lead generation among the latest virtual engagement additions at LinkedIn (client), the Microsoft-owned firm recently announced. TechCrunch

PR Industry Survey: The Tactics and Skills Rising in Importance
50 percent of public relations and communications professionals find measuring impact the leading communications challenge, followed by 45 percent who face executive teams without sufficient understanding of communications, and 40 percent who say that cutting through clutter and noise is a primary concern, according to newly-released survey data. MarketingProfs

YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
Google-owned YouTube has rolled out new features for marketers, including an updated monthly insight report that adds a number of additional data views, while also implementing new live-stream sales alert functionality, the firm recently announced. Social Media Today

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Some 66 percent of marketers plan to boost their programmatic ad spending during the months ahead, with their leading objectives including 53 percent looking to drive sales, 47 percent to both generate leads and build awareness, and 36 percent to bolster customer retention, some of numerous statistics of interest to digital marketers contained in recently-released study data. MediaPost

Facebook Looks to Prompt More Comments with New Comment Engagement Stats
Insights on Facebook page comments will offer marketers a range of new engagement metrics, as the social media giant has been rolling out comment insights, which show how posts that pages have commented on compare with those they have not commented on. Social Media Today

2020 June 12 Statistics Image

Mobile ad engagement rises 15% during pandemic, study says
Engagement among mobile ads has climbed by some 15 percent during the global health crisis, with the greatest increase among women, according to recently-released report data from MobileFuse. Mobile Marketer

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Some publishers have seen revenue from video ads start to turn around from pandemic-related declines, especially for social media platforms Facebook, Snapchat, and YouTube, where cost per thousand rates have also begun to stabilize, and DigiDay takes a look at the rebound. DigiDay

51% of marketing professionals expect virtual events to stick around, survey finds
Most media and advertising executives see virtual elements becoming an ongoing part of post-pandemic in-person events, while 27 percent don’t see attendance at in-person events ever returning to levels seen before the global health crisis — two of several statistics of note for digital marketers contained in recently-released survey data. Marketing Dive

B2B Buyers Value These Traits in Salespeople
Active listening, problem solving, confidence and relationship-building top the list of traits B2B buyers value the most in salespeople, while top-performing salespeople report getting better leads from marketing, according to recently-released business decision-maker survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 12 Marketoonist Comic Image

A lighthearted look at “Brands, Hashtag Activism, and a Time for Real Reflection” by Marketoonist Tom Fishburne — Marketoonist

Tired Of FaceTime? Good News, Rotary Cell Phones Are Here — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP (client) — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • Lee Odden — 5 Hours of Content Marketing [Video Archive] — SEMrush
  • LinkedIn (client) — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — The Keys to Successful B2B Influencer Programs [Register For Free Webinar Replay] — MarketingProfs
  • Lee Odden — Working Like a Blog: Why B2B blogging needs to be about more than just writing — MD Consulting
  • Lee Odden — Why Your Blog Gets No Traffic — SME Pals

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for spending time with us, and please return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Content Types, LinkedIn Updates Retargeting Tools, & Mobile Ad Engagement Climbs appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Custom Keto Diet Review

Nowadays, you get overwhelmed with hundreds of diet fads, exercise routines and various products to aid people in losing weight as being overweight and obese has become a global problem. But with all the existing weight loss programs out there, how do you even know what works and what doesn’t? How about a customized program tailored just for you and your specific needs to reach the healthy and fit body you desire? Have a complete health transformation with Custom Keto Diet.

What is Custom Keto Diet?

As the name suggests, it is a carefully designed meal plan based on your unique needs which will enable your body to undergo a state of “ketosis” which is an effective way of losing weight without starving yourself. Yes, you can still eat savory food and you do not necessarily need to exercise to make it work.

Ketosis is a metabolic state which happens when your body burns fat for energy because your body does not have enough carbohydrates to burn. The ketogenic diet is a low-carb, high-fat diet, depriving yourself of glucose which is the main source of energy of all cells in the body, thus the body uses fat as its primary fuel.

All you need is a customized Keto Meal Plan by Rachel Roberts which is a result of proven studies to correct 4 common diet myths that harm rather than help your health and your dream figure. These weight loss mistakes that most people do must stop such as not being in a calorie deficit, severe calorie restriction, believing that all calories are equal and following unrealistic and overly restrictive diet.

An 8-week Custom Keto Meal Plan is your solution. It is an affordable and personalized nutrition plan created just for you to permanently get rid of your body fats while eating a meal plan you can enjoy.

Who Created the Custom Keto Diet?

The Custom Keto Diet was designed by Rachel Roberts who chose to share this powerful and proven diet plan in achieving the body of your dreams. For years, she has developed custom keto plans together with leading nutritionists, personal trainers and chefs to create your ultimate, effective, convenient, enjoyable and affordable program.

She aims to help millions of people who are constantly trying to shed some pounds, following strict diet guidelines but are not seeing results. Her creation will help you to take charge of your health and figure.

How Does Custom Keto Diet Work?

It is an 8-week personalized plan which you can access after answering a few questions about yourself, your current situation, food preferences and goals. These are just basic information needed to customize your plan so you must answer them as honest and accurate as possible. Be mindful of inputting your email address and make sure it is correct and active because your meal plan will be sent there. After completing the data, your personalized plan will be created, and you will have access to it once you have entered your payment details. Once you receive your plan, you can start your journey to transformation.

Make sure to take charge of your health transformation, be willing to follow experts’ instructions and believe in the science-based dieting strategy that is Custom Keto Diet.

Advantages:

Based on the experience and expertise of industry leaders such as nutritionists, personal trainers and chefs to achieve an optimal progress.

– It is customized! Each person has specific needs and situation, thus a diet plan effective for some may not be the same for others. This is tailored according to your own ideal calorie and macro intake.

– Positive and proven results.

– No starvation! You can still enjoy the food you love as this will be based on your food preferences.

– Contains delicious meals from extensive research and testing by the top keto chefs.

– Meal plan contains a wide range of food variations making the program enjoyable.

– Easy, step-by-step instructions, you don’t need to be a food expert or have a cooking experience.

– Saves time. It has a downloadable grocery list that you don’t need to spend hours in the supermarket.

– It is an affordable program. Hiring weight loss experts will cost you hundreds if not thousands of dollars without sure results.

– 100% money back guarantee if you are not satisfied with this program.

Disadvantages:

– It can only be purchased and accessed online.

– Results vary from person to person.

– It takes discipline.

– You do your own cooking and food shopping.

Recommendation:

Invest in yourself! It is high time that you take charge of your health and your figure with the Custom Keto Diet which is proven to show positive results as it is based on a combination of experience and Science.

Stop starving yourself or forcing yourself to enroll in a gym membership that you can’t follow through just to get rid of those unwanted fats. There is a much enjoyable way to do it without straining yourself. Choose a program you can do and prepare for your future transformation with a customized program just for you!

5 Areas of Marketing You Should Practice the "Less is More" Approach

This may be of some interest.

This crisis has created a need to do a lot more with less resources.

Marketers, in particular, are under a lot of pressure to pivot their strategy and ensure their brand stays relevant during difficult times.

But, although quality does make a difference, marketing right now is a game of strategy and scale. At the end of the day, only a small fraction of the people reached by a brand will actually convert.

Which means the more people marketers reach — and the more touchpoints involved — the better. If you’re already feeling stretched thin, don’t worry. Reaching more people doesn’t necessarily mean doing more. In fact, there are a few circumstances where it’s actually better to do less.

Here, let’s dive into five areas of marketing you can practice the “less is more” approach to ensure higher efficiency, and less time wasted.

Less Stress, More Productivity

When you take a hard look at marketing tactics, you’ll see there are actually a lot of opportunities to generate and convert more leads with less work. Let’s dive into five areas of marketing where you might be wasting your time — and how to create more efficient processes instead.

1. Management

Management has two meanings in marketing: the management of employees, and the management of campaigns. Both contain plenty of chances to do more with less work.

Campaigns

Every tool in your marketing stack claims to make your life easier. In most cases, though, they’re just one more window or tool to keep tabs on. Despite the fact that the typical martech stack contains dozens of tools, Gartner research suggests marketers use barely half of them to their fullest potential. That’s the thinking behind HubSpot’s “hub” approach: All-in-one tools are a better investment because they’re more efficient. Not only do employees actually use them, but they spend a lot less time doing things like switching windows and exporting data.

People

If I’ve learned anything about management, it’s that trust and autonomy are key. Nothing creates disengagement quite like micromanagement.

Micromanagement is a double-whammy to productivity because it takes more of managers’ time while reducing employees’ performance. And as someone who co-founded a content marketing company, trust me when I say micromanagement also cuts into content quality.

The best managers aren’t hands-off, but they’re far from hands-on. Instead of worrying about nitty-gritty details, good managers focus on creating the right work environment. Your direct reports should feel safe making their own decisions, but also comfortable coming to you with questions.

2. Scheduling Your Calendar

A “less is more” mentality works both with how you schedule your time, and how other people schedule meetings with you. At a past company, we used what I call the “big rocks” system. Each morning, members of the team would share the top three or four things they expected to accomplish that day.

Although they did all sorts of smaller tasks in between, nobody ever listed “answering emails” or “creating Facebook posts.”

Why not? Because trying to schedule every single chore every day is a waste of time. Appointments fall through. Things come up. Being flexible and squeezing in extra work whenever it makes sense is more efficient than having to rearrange your calendar every hour.

Think, too, about how you schedule things. I spend a lot of my days in meetings, so I could easily spend hours going back and forth in email to set them all up. Instead, I use workflow automation to let people pick a time that works for both of us.

3. Content Creation

I may not be a professional novelist, but one thing I do know is short, snappy writing tends to perform better than long, complex copy.Search engines favor shorter sentences and paragraphs. And more anecdotally, Stephen King, one of my favorite authors, warns writers against overusing adjectives and adverbs.

The point is this: Concise writing tends to be strong writing. Rather than trying to sound like the next Shakespeare in your blog content, be natural. A down-to-earth style is both easier on you and easier on your reader.

4. Conducting Meetings

There are only a few select situations where I would ever hold a hour-long meeting. Not only are they expensive — a hour-long meeting with a dozen employees costs 12 hours of company time — but they simply don’t make sense from a productivity standpoint.

Don’t get me wrong: Meetings can be valuable opportunities to get on the same page. But they can also be enormous time-sucks. In fact, Research published in Harvard Business Review found 71% of executives think meetings tend to be unproductive and inefficient; and 65% of those surveyed said meetings keep them from completing their own work.

Take an “only when necessary and only as long as necessary” approach to meetings. If a message can be conveyed just as well in an email, don’t drag people away from their desks for it. If a meeting is required, send out the agenda beforehand, and explain how long you expect it to take. If it’s done after five minutes, great — let people get back to work.

5. Team Brainstorming Sessions

Marketing is an industry of ideas. Every strategy, campaign, and piece of content begins with ideation. Although I like the cerebral side of marketing, I can’t get on board with how many teams brainstorm.

Nearly 60 years ago, a Yale study showed individuals come up with twice as many solutions to creative puzzles as those working in groups. Yet the team brainstorm remains a staple at most agencies I know.

Just as much time is wasted in post-brainstorm winnowing. Marketing runs on experimentation. The only way to truly tell how a campaign, title, or image will perform is to test it. In the time some teams spend debating different ideas, they could’ve collected real-world data and pivoted if the initial idea didn’t work.

Practice Pulling Back

Doing less might not sound like something that takes practice to get right. But I’ve found marketing is full of Type A personalities: People who hold themselves to high standards, and as a result, tend to give their all to every task they tackle.

When I see members of my team overdoing it, I tell them this: Perfection does not equal performance. I understand the urge to get it right, but remember, marketing is a matter of scale. Doing less is the smartest way to squeeze more in.

Thank you for reading.

10 Minute Awakening Review

If you can create the life you want, would you do it? A life that manifests anything you want and can unlock your full potential by maximizing the power of your subconscious! Let the 10 Minute Awakening take you to a magical transformation that will change your life for the better.

What is 10 Minute Awakening?

It is a 3-week program that combines soundwave technology with guided meditation that attracts wealth and more and in the process, you create the life you desire. It unlocks your true potential and increases your positive energy which in turn synchronizes more positive energy eliminating your negative thought patterns and getting rid of the negativities in your life.

It uses the vibrational phenomenon where a positive attracts positive and a negative attracts negative. So, when the mind is in the heightened state or Theta state, your mind will be like an ocean of positive thoughts that builds and creates rather than destroy.

The sound waves combined with the meditation practiced by the monks in the Deep Himalayan mountains will stimulate your subconscious creating a state of enlightenment. Your positively charged mind will soon bring the things you most desire into your life.

Who Created the 10 Minute Awakening?

The 10 Minute Awakening was developed by Paul Thomas, a professional life coach, yoga practitioner and a strong believer of destiny, with the help of Jonathan who is a neuroscientist studying spirituality and their team of scientists, hypnotists and meditation experts.

Paul discovered this system after experiencing a series of unfortunate events on top of the challenges including financial difficulty that he encountered growing up. He even had a near death experience that led him to gaining an understanding about enlightenment and consciousness through Jonathan. He traveled to the Himalayan Mountains and learned to meditate like a seasoned monk, a true spiritual master.

Paul harnessed the power of his mind and easily brought abundance in his life.

How Does 10 Minute Awakening Work?

You can have anything that you want in your life if you follow the 3-week Program just by spending as little as 10 minutes per day for your true awakening. You will feel results as early as day 1. In the 1st week you will be guided to truly see the universe and focus on the life you want. You are expected to learn focus and calmness and there will be changes in your brain. Week 2 deals with rediscovering yourself. All the stress and the burden of life’s challenges will be fixed and you can rewrite your life anew. The magical transformation begins in week 3, your mind is rewired to think positively creating the life you desire.

Immense yourself to the sound and meditation guides to reach a heightened state and watch your life change before your eyes.

Advantages:

– It has a 60-day Money Back Guarantee. If for whatever reason, you don’t love your transformation, you will be given a full refund.

– It is easy to do and takes only 10 minutes. It does not have complicated steps or exercises.

– Compatible with all devices.

– Helps you get rid of negative feelings and stress.

– Guides you to your true potential and self-discovery.

– The author is credible and experienced. He has over 7 years of research and testing, healing people all over the world.

– This program has been tried and tested by the author himself.

The program comes with valuable bonuses: Melt Away Stress, The Flow State, Purify and Cleanse, Creative Sleep, the 10 Minute Awakening QuickStart Guide and an additional 2 Bonus Tracks for Calming Relaxation and Brain-Boosting Power in just a few minutes. These bonuses will aid you in your transformation.

Disadvantages:

– You will need an internet connection to access the product.

– The sound waves may not be for everybody.

– It is a digital product and can only be purchased online.

Recommendation:

This is a tried and tested 3-week program to achieve a completely new life you want. It is a promising program that teaches you to meditate and reach an altered state of mind where positivity reigns.

It is very essential in life to remove all negative thoughts from your mind so that you can live positively, attracting positive vibrations in the process. When you live positively, you will discover how capable you are to reach for your dreams, and you will notice a significant change in yourself. You will gain more confidence and will doubt yourself less and less.

You can embark in a world full of happiness, potential and abundance. You can have a life of success and live a life of purpose. Embrace your new life along with the gifts that come with it, awaken to a life that you desire with the 10 Minute Awakening.

B2B Marketing News: C-Suite B2B Content Consumption Study, Twitter’s Scheduled Tweets, Instagram’s Double Stories, & YouTube’s New Chapters

This may be of some interest.

2020 June 5 MarketingCharts Chart

2020 June 5 MarketingCharts Chart

Twitter now lets you schedule tweets from its web app
Marketers looking for alternatives to how they schedule tweets now have the option to do so directly within Twitter itself. Twitter’s rollout of what had been solely a test feature that began in November also includes the ability to save draft tweets, the firm has announced. The Verge

Would People Rather Watch an Ad or Share Their Email Address?
U.S. consumers prefer watching an ad over offering up their email address, with nearly 75 percent saying that they would choose a 30 second ad in exchange for free content, while only 25.4 percent said that they would rather disclose their email information, according to newly-released report data. MarketingProfs

TikTok sees 10x surge in April with in-app revenue of $78M
With a tenfold increase in April in-app revenue hitting the $78 million mark, video-sharing social networking platform TikTok overtook YouTube for non-game app spending for the month, according to recently-released research data. Mobile Marketer

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
Email marketing has met increasingly-engaged audiences during the pandemic, with engagement rates up some 200 percent according to new report data. The study also found that Google Ads and paid social climbed by some 52 percent, while paid search has seen a drop of 44 percent. MediaPost

Record digital ad revenue preceded slowest quarter in a decade, IAB finds
A record $125 billion U.S. digital ad revenue during 2019 was followed by the slowest quarter in 10 years, according to recently-released study data from the Interactive Advertising Bureau (IAB). Mobile ad spending now accounts for 70 percent of all digital ad spend, the report also notes. Marketing Dive

YouTube’s new Chapters feature lets you jump to a specific section of a video
Digital marketers have a new tool for YouTube video content, as the Google-owned firm has rolled out YouTube Chapters — an optional smart indexing feature that splits videos into parts to make finding certain information within a video easier. CNET

2020 June 5 Statistics Image

Instagram is Testing a Double-Story Stories Feed with Some Users
Facebook-owned Instagram’s popular Stories feature has been expanded to show twice the number of Stories at once, as part of a test that also included new methods for switching between Stories, the firm recently announced. Social Media Today

Consumers want social ads to show return to normalcy, study says
More consumers want brands to place greater focus on helping foster a return towards normalcy than how to stay safe during the pandemic, especially among those in the U.S., according to recently-released global survey data. Mobile Marketer

Facebook Adds Option to Send Marketing Emails via Pages App
Facebook has been testing a new feature that lets marketers keep a contact database in Facebook and create email campaigns to be sent directly from the platform, including the ability to upload email lists via spreadsheets, the social media giant has announced. Social Media Today

Does Your B2B Content Target an Active Audience?
Tuesdays and Wednesdays at 10:00 a.m. and noon are the top B2B content consumption days and times among executive corporate level B2B buyers, according to recently-release survey data from NetLine. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 5 Marketoonist Comic

A lighthearted look at “brands on TikTok” by Marketoonist Tom Fishburne — Marketoonist

Reconstructing a lost NES game from 30-year-old source code disks — Game History

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Marketing Book Podcast – Lee Odden: Authors in Quarantine Getting Cocktails — The Marketing Book Podcast
  • SAP — What SAP did digitally to address the COVID-19 climate — CMOAustralia
  • TopRank Marketing — Top 25 Influencer Marketing Agencies to Increase Your Brand Awareness — Kevin Payne
  • Lee Odden — Break Free of Boring B2B with Influential Content Experiences — SEMrush
  • LinkedIn — LinkedIn has a new CEO. Here are 30 power players and rising stars helping him lead the company — Business Insider
  • Lee Odden — Top 10 Digital Marketing Articles of this Week: 29th May 2020 — Page Traffic Buzz
  • TopRank Marketing — Top 60 Best Digital Marketing Websites and Blogs — Plerdy
  • Lee Odden — 5 Hours of Content Marketing — SEMrush

Have you come across your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Thank you for reading.

Manifestation Code Review

Has life been a struggle recently? Do you feel like you have run out of luck and unfortunate events just keep coming your way? What if there is a way to change that? If you feel like the world crashing down on you, there is a code that can alter your mind to transform your life for the better.

What is Manifestation Code?

Manifestation Code is a system composed of audio tracks that can alter your state of mind, bringing positivity in your life that will take you to higher vibrations to attract the good things you desire the most.

In life, the positive things you desire are set in higher vibrations which you can only attract and materialize when you transform your mind and unlock your mind prison. The problem with most people is being stuck in a mental state that keeps them in a low vibration level which results to attracting things in low vibrations.

The Manifestation Code can help your mind reach an altered state called the Cosmic Zero state where you are in harmony with the Universe, thus experiencing high level vibrations. In this state, you are able to attract what you want in life, like abundance and success. It will transform not only your financial future but your life in general. And the audio technology present in this system are your passcodes to the Cosmic Zero state.

Naturally, reaching the altered state takes meditation mastery that will take hundreds if not thousands of hours which not everybody has the time and ability to practice for but the audio technology has strategically made it easier and faster for anybody to reach the Cosmic Zero state where you can manifest success, happiness, abundance and so much more, giving your life the transformation it deserves.

Who Made the Manifestation Code?

It was Jake Myers who developed the system. This program turned his life around and had completely transformed his life. Myers admittedly is not a fan of the law of attraction, a skeptic you may say. But it was this exact system that has pulled him out from financial difficulty and has improved his situation.

He had a difficult life before discovering the program and was close to accepting that his destiny is doomed. He experienced hardship one after another and he failed over and over again, but he met a man named Jim whom he instantly felt comfortable to be around, making him felt calm despite the confusion and problems he was experiencing. It was Jim who gave him the magical tracks he listened to everyday that released him from being stuck.

How Does Manifestation Code Work?

It is as easy as listening to the audio tracks for a few minutes per day to manifest all that you desire. Upon purchase, you will have access to the member’s area and various tracks will be available for download which you need to listen to everyday to enter the Cosmic Zero state.

Feel a sense of calmness and relaxation, clearing your mind from all the negativities and taking you to higher vibrations where you manifest what you desire. Change the way you think and invite positivity back in your life to make positive outcomes happen.

Advantages:

It increases your positive energy and raises you to higher vibration which attracts the good things in life.

– An easier and faster way to manifest abundance in life.

– It calms and relaxes to help you get rid of the negativities that weighs you down.

– It can improve your mental state and health in general.

– It promotes peace and reduces stress.

– Instant access to the audio tracks in the member’s area upon payment.

– The system is the result of extensive research and testing.

– This is a risk-free investment since it comes with a 60 days money-back guarantee. If you feel unsatisfied with the product or you feel like it is not doing you any good, you can ask for a refund.

Disadvantages:

– No physical product. It is a digital program which you can only get and access online.

– Results vary. Each person is unique, so there is no guarantee if this system works for you.

– You will need to download the audio tracks, make sure you have a strong and steady internet connection.

Recommendation:

Overall, the Manifestation Code is a great program to achieve abundance in your life. When you retune your mind to have a positive frequency, the Universe listens creating a positive reality for you, a reality where you obtain what you desire by manifesting it.

Reaching higher vibrations in life is a great tool to focus on your true desires, it aligns your thoughts, feelings, energy and actions so that you can make that reality happen. Just by listening to a top of the line audio technology, you release yourself from being stuck, from feeling anger, frustration and defeat, instead you will experience calmness and lightness, to help you think and live in a positive manner.

Manifest a happy, successful and abundant life through the magical tracks of Manifestation Code and live the life you deserve.

How to Audit Your PPC Campaign & Identify Metrics for Success

This may be of some interest.

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze.

Sometimes it can be confusing and overwhelming.

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working — and what isn’t — in your paid search campaigns.

Before we dive into the key metrics to track, let’s review a checklist to look over when you’re auditing your pay-per-click (PPC) campaigns.

1. Check your location and target settings.

When you’re auditing your PPC campaigns, the first step should be to check your location targeting settings.

To do this, ensure that you’ve properly set up the regions that your business serves. Keep in mind that you can also exclude locations where your company doesn’t have stores or can’t deliver to.

Additionally, you can review geo-reports to see what locations perform best. By doing this, you can prioritize your ad budget by location.

2. Evaluate your ad compared to your landing page.

After reviewing your analytics, you might realize that your PPC ads aren’t converting.

When this happens, it’s time to look at your ads and see if your landing page follows through on expectations.

For example, if an ad markets a “Free CMS,” but your landing page is focused on an inbound marketing certification, there’s going to be a disconnect.

To avoid this, ensure that your headlines and ad copy match the landing page you’re linking to.

3.Use ad extensions.

Ad extensions are one of the only ways to set your ad apart from the rest.

Essentially, ad Extensions allow you to supplement your ad with additional information at no additional cost. The information could be your phone number, additional site links, or even ratings.

If you don’t have these set up for your PPC campaigns, it might be time to see how they can enhance your ads.

4. Assess your keywords.

When you choose keywords for your PPC campaign, you should consider the search volume, match type, and negative keywords.

Usually, the keywords you’re targeting should have high search volume.

Then, you should consider the match type on your keywords. For example, if you use broad match, then you’ll want to add negative keywords.

If you use exact and phrase match, you’re more likely to get clicks and conversions, but you might miss out on other opportunities.

Generally, it’s a good idea to target keywords with a high search volume and use broad match. Then, you should modify your campaign with negative keywords so you can increase your conversion rate.

5. Measure your success with analytics.

When you want to audit your PPC campaigns, you have to take a look at your analytics.

These analytics will let you know what campaigns have been successful and what hasn’t. When a campaign hasn’t been successful, then you can troubleshoot and figure out why.

Now, you might be wondering, “What PPC metrics should I be looking at?”

Below, let’s review five metrics that will give you the most bang for your buck.

PPC Metrics

If you have limited time, these five metrics will give you a great overview of your performance. I’m not saying you should ignore all the other available metrics, but tracking these five over time will provide a solid measure of your success.

1. Quality Score

Quality Score is Google’s measure of the relevance of your keywords, used to ensure that searchers see relevant ads and have a positive experience. The factors that determine your Quality Score include:

  • The click-through rate (CTR) of the keyword and its corresponding ad
  • The relevance of the keyword and ad to the search query
  • The relevance of the keyword to its ad group
  • The CTR of the display URLs in the ad group
  • The quality of your landing page

It’s important to maintain good Quality Scores because Google uses them to determine your ad rankings as well as how much you pay per click.

Even if you think you’ve dotted your i’s and crossed your t’s when it comes to keyword research, campaign structure, and ad text optimization, low average Quality Scores are an indication that you’re missing some piece of the puzzle.

2. Click-Through Rate

Recently, I asked 17 PPC experts to tell me the top three PPC metrics they pay the most attention to when analyzing their AdWords accounts. Click-through rate was the #1 most common answer. CTR is important for several reasons, among them:

  • It’s one of the most important factors in determining your Quality Scores
  • It tells you whether or not your ads are relevant to searchers

Low click-through rates are a sign that either your keywords or your ad creative (or both) need improvement.

3. Conversion Rate

Another very popular answer in our PPC metrics interview, conversion rate tells you how many people who clicked your ad went on to complete the desired action on your landing page.

Conversion rate is just as important as click-through rate -– you don’t want to pay for tons of clicks and traffic if none of that traffic ends up taking a meaningful action.

Strong conversion rates mean that the money you spend per click is coming back to you in profits (that’s what we call return on investment, folks).

4. Cost Per Conversion

As Joe Vivolo of KoMarketing Associates put it, “This obviously is the number that makes or breaks a campaign from a success/failure standpoint.”

In other words, if you have to pay more to gain a new customer than that customer is actually worth to your business, then your campaign is failing; you haven’t attained a return on investment.

5. Wasted Spend

Wasted spend is a measure of how much money you’re essentially pouring down the toilet by paying for clicks that don’t convert. In other words, it’s an ROI killer.

The best way to reduce your wasted spend is through smart use of negative keywords. Negative keywords allow you to filter out traffic that is irrelevant to your business and unlikely to convert.

By creating a negative keyword, you’re preventing your ads from displaying for search queries that contain that keyword. Bidding on non-converting keywords is a waste of your marketing budget.

Want a quick way to check your performance for key metrics like these?

The AdWords Performance Grader is a free tool that performs an instant PPC audit on your AdWords account, comparing your performance in areas like Quality Score and wasteful spending to other advertisers in the same budget range.

It’s an easy way to see how you measure up to competitors and to benchmark your campaigns so you can track changes (hopefully improvements) in your results over time.

Editor’s note: This post was originally published in October 2011 and has been updated for comprehensiveness.

Thank you for reading.

Facebook Organic Reach: How to Develop an Engaged Following

This may be of some interest.

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast. Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business […]

The post Facebook Organic Reach: How to Develop an Engaged Following appeared first on Social Media Marketing | Social Media Examiner.

Thank you for reading.

The Ultimate Energizer Review

Electricity is expensive! But what if there is a way to power all your household appliances using your very own power source?! Read on to know how to reduce your monthly expenses while being always ready for any power failure.

What is Ultimate Energizer?

The Ultimate Energizer is your ultimate guide to building your own alternative and portable energy source to power up any of your household appliances including refrigerators and aircon units. It is a very affordable way to having an emergency generator that can help you save more than 50% from your electricity bills without spending too much on other alternative energy source like solar panels or wind turbines which is costly and will also need a lot of space.

Wouldn’t it be convenient if you own a power source especially during emergency situations like power outages which can possibly happen during calamities? A power failure is a critical situation that can turn your home or your environment into an unsafe place especially when you have children. It will be best when you are prepared for unlikely situations so that you can keep your family safe and secure.

A simple step-by-step guide is provided for you to easily build your energy source with the materials that are readily available at your local hardware and you can do it without any expertise in electricity or machines.

There is very little spending that you need to do to have your Ultimate Energizer compared to the very big savings you can have by using safe and clean energy.

Who Created the Ultimate Energizer?

This blueprint for an energy source was made by Steven Perkins from months of research and testing to come up with a simple and detailed manual so that you too can have your very own power source. This energy source was based on Arthur H. Matthew’s invention book which Steven and his friend James stumbled upon in an evicted house near Quebec City, an old house bought by Steven’s father.

Arthur Matthews was an apprentice to the renowned physicist Lord Kelvin back in the 1980s who was the one who taught him all about electrical engineering. And it was their dream to be able to develop a small device that the people can afford and will be the source of clean and cheap electricity for as long as it can.

Matthews kept working to develop such device and believed that the energy is already in the earth, may it be high or low frequency, it is always present. And using the right device which Matthews developed, you can have a share of Earth’s unlimited source of energy, which should be free and does not pollute.

So, with a few modern adjustments, Steven was able to create this guide to come up with an unlimited energy source.

How Does Ultimate Energizer Work?

This ultimate guide is available online which you can instantly download upon payment. You just have to read the instructions and start enjoying big savings. Ready your materials and start to build your very own electricity source. You will be guided step by step, that anybody who can read can build it. You do not need prior building experience or massive strength; it is that easy.

Building the Ultimate Energizer takes under 4 hours if you are slow and definitely a lot less when you have help. Just follow the detailed instructions provided.

Advantages:

Big Savings. Electricity is expensive but with the Ultimate Energizer you can save on your monthly expenses and use money into something worthwhile like family savings, child’s education and family recreation.

– Green electricity. This energy source is clean and is not harmful to the environment.

– Completely weatherproof and no fumes.

– Easy to follow steps that you don’t need prior building experience. It has pictures, diagrams and instructional videos so that you will be guided accordingly.

– Gives you peace of mind and security. It is great to be ready for any possibilities of power cuts and not depend on the power grid companies.

– Its energy can power all your household appliances.

– The author offers a no questions asked, 60-day Money Back Guarantee.

Disadvantages:

– It can only be purchased and accessed online.

– Those that do not enjoy building or are not that handy may find it hard. Although, you can always pay someone to build it for you. It will still be worth it.

Recommendation:

Having your very own power generator puts you in an advantage. Imagine not worrying about sudden power failures because you have a reliable and renewable power source which can give you big savings. The Ultimate Energizer has already changed the lives of over 30,000 families who chose to power their homes using this eco-friendly device.

This is definitely a good investment that is worth your time and money and if you think it isn’t after trying it out, you can request for a refund.

Keep your family safe and secure by being always ready no matter what disaster may hit you. It is a powerful device that can give you peace of mind without having to spend a fortune.