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Monthly Archives: April 2020

Halki Diabetes Remedy Review

Diabetes is increasing at an alarming rate worldwide. According to International Diabetes Federation, there were approximately 425 million adults age 20 to 79 years old that were living with diabetes in 2017. This number will soar high to 629 million by year 2045. It has already caused 4 million deaths in 2017 and has caused at least 727 billion dollars in health expenditure.

There are 30.3 million people in the United States that have diabetes or equivalent to 1 out of every 10 people or 9.4% of the US population, among the 30.3 million are 7.2 million people who are undiagnosed with diabetes, that is according to National Diabetes Statistics Report.

People with Type II Diabetes are increasing in most countries not just in the United States and it is not only affecting adults but also children and adolescents. It has become a global concern, because it really is a deadly disease. In 2015, diabetes is the seventh leading cause of death in the United States how much more in those countries with people diagnosed with diabetes who have less access to proper medication and equipment?

Diabetes can cause a lot of health complications, adults with diabetes are likely to die from a heart attack or stroke and according to American Diabetes Association (ADA), each year nearly 50,000 Americans seek treatment for kidney failure due to diabetes. Out of all the cases of kidney failure, 44% is attributed to Diabetes. Diabetes also caused 73,000 lower limb amputations each year!

Given the facts and numbers above, you can clearly say how seriously alarming Diabetes has become that you can’t just treat it on your own, you will be needing the help of doctors to help you make a diabetes treatment plan because you have to closely watch your blood sugar levels, this treatment combined with medication, exercise and diet are said to be effective.

If you are suffering from diabetes or you know someone who is, how do you like a 60-second habit that can reverse Type II Diabetes and can even melt away pounds of your fat? It is called the Halki Diabetes Remedy!

What is Halki Diabetes Remedy?

Halki Diabetes Remedy is a 21-day protocol to completely eliminate diabetes. This program is designed for any type II diabetic, prediabetic or anyone who struggles with losing weight especially those who are over 35.

This system helps you cure your diabetes without medications, exhausting exercises and strict dieting!

How Does Halki Diabetes Remedy Work?

You will be given instant access to the 21-day protocol to eliminate your diabetes for good. This system is jampacked with data about diabetes and everything you need to know to reverse it effectively. The truth about PM2.5 pollution will also be discussed because unlike what the world knows that it is mainly what people eat that is causing diabetes, it is actually the PM2.5 pollution.

Moreover, you will know about the inexpensive, simple and natural foods that contain 8 powerful nutrients, antioxidants that were proven in clinical studies to reverse the PM2.5 damage. you will find 42 dressing recipes that contain these 8 nutrients along with instructions and nutritional information.

This protocol was based on a diet from a small Greek Island called Halki that prevented the native people from developing insulin resistance.

The ingredients can be found in your local grocery store and takes only 60 seconds to make. This is a proven solution that targets the root cause of your diabetes, eliminating it for good.

About the Author:

Eric Whitfield is the creator of Halki Diabetes Remedy. He was inspired to create this program because his wife almost died from type II diabetes. He spent countless hours researching on the internet, visited libraries, read through medical journals, spoke to doctors, he has done everything to help his wife, but nothing really helped until he met a man from Greece who is over 50s but is still healthy and slim and energetic. This man shared his secret to Whitfield which saved his wife.

Advantages:

1. Halki Diabetes Remedy is based on scientific facts and backed with clinical studies.

2. Aside from reversing your type II diabetes, you can also benefit from its weight loss feature.

3. It is very easy to understand and follow no matter what your age is.

4. It uses safe and natural ways to cure you without using any drugs that can cause side effects.

5. It comes with FREE gifts such as Relaxed Mind Healthy Body, Energy Multiplier, and Achieve Your Goals. Each is a 10-part video series.

6. Your investment is safe with its 60 Days Money Back Guarantee.

Disadvantages:

1. It is only available in digital format and only available online.

2. This is a product from an extensive research, for those who are not fan of reading, this might take time to finish and understand.

Recommendation:

If you are suffering from diabetes, making you unable to live life to the fullest, you should act as early as now and use Halki Diabetes Remedy to completely eliminate your diabetes.

There are a lot of positive reviews for this product which can mean their lives have been changed. Not only will you be healed but you will be healthier with Halki Diabetes Remedy.

The New Way to Chat With Your Visitors

This may be of some interest.

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed.

Back in the day, companies like Facebook grew into billion-dollar businesses through one channel.

Facebook used email to grow and they did it by having you invite all your contacts to join Facebook.

Yelp was also similar. They grew into a multi-million dollar business through one channel… SEO.

Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space.

These marketing approaches worked well for all of these well-known
companies, but what’s wrong with them?

The law of shitty click-throughs

What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to.

As Andrew Chen puts it, first it works
and then it doesn’t
.

It really is that simple. Sure, those channels can still
drive traffic and always will, but as people get used to them, they won’t work
as well.

Just check out this image below.

Can you guess what that is?

That was the first banner ad. AT&T created that banner ad and placed it on HotWired.com in 1994. And here’s what’s really crazy… out of all the people who saw it, a whopping 44% clicked on it.

Just think about that… that banner ad had a 44% click-through rate.

We can all agree it’s not an amazing banner ad or design, it
just so happens that it was new and novel at the time, so it generated massive amounts
of clicks.

Just like how SEO was more effective earlier on, or paid ads were more affordable and produced a higher ROI, or referral marketing was much more effective. There are a lot of single-channel case studies that worked in the past.

Again, it doesn’t mean any of these channels don’t work, it
just means that they don’t work as well as they used to work.

So how do you survive in a competitive market?

You take an omnichannel approach. You don’t have a choice other than to use all of the marketing channels out there.

Yes, they will be competitive and saturated, but they still
work.

It’s a game of papercuts… papercuts are small and don’t do much damage, but if you have tons of these small papercuts, they will add up and can do some damage.

The same goes with your marketing. If you add up all of these channels that produce a small amount of ROI, it will add up to a big number at the end. But when you look at each channel individually, the results aren’t that sexy. But when you combine them, it looks great.

Start with chat

What do you check more, your text messages or your email
inbox?

I bet you are going to say text messages because you look at
your phone more often than logging into your email inbox.

But here is an interesting stat for you… did you know that
over 6
billion SMS messages are sent daily
?

Now can you guess how many emails are sent daily?

269
billion
!

That’s a big difference.

And do you know how many people visit Facebook each day?

1.62
billion
.

Now the point of me sharing those stats isn’t to try and
tell you that email is better than text. Or that Facebook isn’t as valuable as
text messaging.

It’s more so to show you that they are all massive channels
that people are using each and every day.

So why wouldn’t you try and leverage all of them?

And you can easily do so through free chat marketing tools like Manychat that allow you to communicate to your visitors using text messaging, email marketing, and Facebook Messenger.

Once you have created your Manychat account, go here to watch how to set it up. They have tons of very helpful videos that teach you how to do things like setting up Facebook Messenger bots and connecting your Facebook page so you can start sending out messages.

Now that you are all set up, I want you to use the following templates for your business as I know they convert…

Templates that convert

My team and I have tested out tons of different messaging
for all channels, such as email, messenger and text messaging.

Here are the ones that have worked the best for us…

Text messaging templates

My favorite text message to send someone is:

[first name]?

When someone sends you a text with just your first name and a “?” what do you do? Chances are you respond with… “who is this?”.

Once someone responds with who is this, our sales reps typically
respond with…

This is John from Neil Patel’s team. I just wanted to follow up to see if you have any questions or if we can help you with anything.

It’s simple and it works well and it has boosted our sales
by 4.69%.

Another one that works well is a “flash sales” text message…

Flash Sale: All product on [yoursite] are [x]% off for the next 24 hours. [insert URL]

This one works really well during holidays or anytime you
want to run a promotion. Depending on the size of the business you run and how
big your list is, you will usually see an additional 2 to 3% in revenue for
that month.

And my favorite text campaign is…

Check out this new blog post, [subject of the blog post] [URL]

An example would be… “Check out this new blog post on doubling
your SEO traffic [URL]”

When I send out text message alerts for new posts, it usually increases the traffic to that blog post by another 4%.

Email templates

You’re probably familiar with this email template as you get
it from me every week. 😉

Subject: How to Generate Leads When You Have Little to No Traffic

If you have a ton of traffic, it’s easy to generate leads.

But what if you have a new website or one with little to no traffic?

What if you don’t have any money to spend on paid ads?

What should you do?

Well, there is a solution. Here’s how you generate leads when you have no traffic.

Cheers,

Neil Patel

I send out an email every Tuesday and Saturday that looks
something like that.

It’s a simple text-based email where the subject line is the title of your blog post and the text of the email states a problem and solution, with the solution being a link to the blog post.

To give you a rough idea, that email format has been getting me 29% to 33% open rates and 4% to 7% click-through rates.

And if you are selling info products through webinars, there are 8 types of emails I use to generate sales (check out that post if you want to learn how to make good money selling info products):

  1. Invite sequence – these are a series
    of emails that invite people to watch your webinar. (here
    are my invite emails
    )
  2. Indoctrination – you need to build a
    connection with people. People are more likely to convert if they know more
    about you and trust you. (here
    are my indoctrination emails
    )
  3. No shows – just because someone
    signs up to watch your webinar, it doesn’t mean they will attend. For everyone
    who doesn’t attend, you’ll want to email them and get them to watch the replay.
    (here
    are my no show emails
    )
  4. Encore – not everyone will watch
    your whole webinar. If they don’t stick to the end they won’t see your offer.
    You’ll want a few emails that push the replay. (here are my
    encore emails
    )
  5. Objection handler – there are a
    handful of reasons someone may not buy. You’ll want to answer each of those
    objections through email. (here
    are my objection handler emails
    )
  6. Countdown sequence – you’ll want to
    close off your course. Letting people know that they only have a few days left
    to buy is a really effective way to generate sales. These emails will roughly
    make up 1/3 to half of your sales. (here
    are my countdown emails
    )
  7. Last chance email – on the last day
    you’ll want to send a few emails letting people know it is about to close. (here
    are my last chance emails
    )
  8. Free trial offer – the majority of
    people won’t buy from you. Offering the last chance free trial offer is a great
    way to roughly get 15% more sales. (here
    are my free trial emails
    )

If you are selling products, there are 3 main emails that I’ve found to work well. The first 2 are for cart abandonment.

Subject: Did you forget something?

We noticed that you left something behind. Don’t worry though, we saved the items in your cart so you can easily complete your purchase.

[insert picture of products]

CTA button: Return to cart

This simple abandonment email typically increases sales by 1.73%. I know it’s not a lot, but it’s all about the papercuts as I mentioned above. 😉

Subject: Still thinking about it?

If you can’t decide on whether [insert product name] is right for you, here are some of the benefits:

[insert benefit 1]

[insert benefit 2]

[insert benefit 3]

[insert benefit 4]

[insert benefit 5]

[insert benefit 6]

So, what are you waiting for? You have nothing to lose with our 30 day no questions asked money back guarantee.

CTA: Complete my purchase

On average this email has provided our customers an increase of
1.44% in sales.

Subject: Who doesn’t love 15% off?

Explore new [type of products you sell] that will help you with [insert benefit].

Sale ends at [insert date and time].

CTA: Claim my discount

Now with the discount/coupon code email, we’ve found the results to vary a lot. The bigger the discount, the more sales you will typically receive. The biggest gains are when companies offer over 30% or greater discount.

Facebook Messenger templates

Unlike email and text, you can’t just easily just message people
on Facebook Messenger and do whatever you want. There
are rules

  • You can message a subscriber within the last 24 hours of your last interaction.
  • Within that 24-hour time period, you can send promotional material.
  • After the 24 hour period, messages must contain one of these 4 tags: confirmed event update, post-purchase update, account update, or a human agent.
  • For users who opt-in to receive messages after 24 hours, you can, of course, message them.

As for templates that work, because Facebook is continually changing Messenger rules, follow these templates over at Manychat as they constantly change based on real-time data of what is working or what isn’t.

Conclusion

You have no choice but to take an omnichannel approach with
your marketing.

Sure, all good channels eventually get crowded and click-throughs will decrease over time, but if you go after all of the main channels the marginal gains will add up.

And the easiest way to start with going omnichannel is with chat. I know you are probably using email, but I bet you aren’t using text messaging or even Facebook Messenger bots. And I bet you aren’t using push notifications either.

So, how many marketing channels are you using?

The post The New Way to Chat With Your Visitors appeared first on Neil Patel.

Thank you for reading.

3 Simple Steps to Get Your First 10,000 Visitors from Google

This may be of some interest.

Today’s going to be fun.

I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google.

I promise it won’t be hard, but it will take time.

And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing.

All I ask is you do it for 3 months straight. You may not get to 10,000 visitors from Google in 3 months as some niches are really tiny, but most of you should get there or be well on your way.

Again, if you prove to me that you followed everything below and you don’t achieve the results, you can get in touch and I will personally help you with your marketing for free.

Ready?

Step #1: Finding the right keywords

If you pick the wrong keywords, you’ll find yourself with little to no traffic and, even worse, you’ll find yourself with little to no sales.

So, before we get you on your way to more search traffic,
let’s find you the right keywords.

I want you to head to Ubersuggest and type in your
competitor’s domain name.

Now, I want you to click on the “Keywords” navigational
option in the sidebar.

This report will show you all of the keywords that your competition is ranking for.

If you don’t see a list of thousands of keywords, that means you didn’t type in a big enough competitor. And if you don’t know who a big competitor is, just do a Google search for any major term related to your industry. The sites at the top are your major competitors.

I want you to go through the list of keywords and look for all of the keywords that are related to your business and have an SEO Difficulty (SD) score of 40 or less. The higher the number, the harder the keyword is to rank for. The lower the number, the easier it is to rank for.

In addition to an SD score of 40 or lower, I want you to look for keywords that have a volume of 500 or more.

Volume means the number of people that search for the keyword on a monthly basis. The higher the number, the more potential visitors that term will drive once you rank for it.

Next up, I want you to click on “Top Pages” in the
navigation.

This will bring you to a report that looks like this:

This report shows you the most popular pages on your
competitor’s site.

Now, under the Est. Visits (Estimated Visits) column, I want you to click on “view all” for the first few results.

Every time you do that it shows you all of the keywords that
drive traffic to that page.

Just like you did with the keywords report, I want you to look at the keywords that have an SD of 40 or lower and a volume of 500 or more.

The one difference though, is that I want you to check out some of the URLs on the Top Pages report.

Click on over to the site so you can see the type of content they are writing. This is important because it will give you an idea of the types of content that Google likes to rank.

When you create similar pages (I will teach you how to do this shortly), it will allow you to get similar results to your competition over time.

Now that you have a handful of keywords, I want you to expand the list and find other related keywords.

In the navigation menu, click on “Keyword Ideas.”

When you type in one of the keywords you are thinking of going after in this report, it will give you a big list of other similar keywords.

This is important because it will show you all of the
closely related terms.

For example, let’s say you came up with a list of keywords of a handful of keywords, such as:

  1. Dog food
  2. Cat food
  3. Dog bed
  4. How to clean your cat
  5. What do birds eat

You can’t just take all of those keywords and write one article and shove all the keywords in because they aren’t similar to each other. Someone looking for “dog beds” is probably not interested in reading about what birds eat.

So by typing in a keyword into the Keyword Ideas report, it will show you all of the other similar keywords that you can include in a single article.

When you are on the Keyword Ideas report you’ll notice some tabs: Suggestions, Related, Questions, Prepositions, and Comparisons.

I want you to go through each of those tabs. They will show you a different group of similar keywords that you may be able to include in your article (we will go over how to write the article in step 2).

Just take a look at the Questions tab:

You can see the keywords are drastically different than the Related tab:

Again, you’ll want to look for all keywords that have an SD score of 40 or lower. But this report looks for keywords that have a volume above 200.

I know 200 may seem like a small number, but if you find 100
good keywords that all have a volume of 200 or more, that adds up to 20,000
potential visitors per month. Or better yet, 240,000 per year.

Now it’s rare that you are going to get all of those people
to come to your site, but you can get a portion of them. Even 10% would add up…
especially if you did this with a handful of articles.

Your goal should be to have a list of at least 100 keywords that are very similar. You’ll want to do this at least five times. For example, remember that list of five keywords I mentioned above wasn’t too similar to each other…

  1. Dog food
  2. Cat food
  3. Dog bed
  4. How to clean your cat
  5. What do birds eat

You’ll want to make sure that for each main keyword you use the Keyword Ideas report to find another 100 that can accompany each keyword.

Step #2: Write content

At this point, you should have a list of keywords. If your list of keywords isn’t at least 100 keywords per group, go back to step 1 and keep at it.

It’s not that hard to get to 100 similar keywords that you can include in one article. It just takes some time to continually search and find them.

In general, as a rule of thumb, I can find 100 keywords in
less than 8 minutes. It may take you a bit longer than me at first, but once
you get the hang of it, it’ll be easy.

With your newly found keywords, I want you to write an article.

All you have to do is follow this tutorial step-by-step to write your first article.

Or, if you prefer a video tutorial, watch this:

As for your keywords, naturally place them into the article when it makes sense.

What you’ll quickly learn is that you probably won’t be able
to “naturally” include all 100 keywords within your article. And that’s fine.

The last thing you want to do is stuff in keywords because you aren’t writing this article for just search engines, you are writing it for people… and the secondary benefit is that search engines will rank it because it contains the right keywords.

Before you make your article live on your site, I want you
to keep a few things in mind:

  1. Keep your URLs short – Google prefers shorter URLs.
  2. Include your main keyword in your headline – by having your main keyword in your headline, you’ll be more likely to rank higher.
  3. Include your three main keywords in your meta tags – whether it is your title tag or meta description, include at least three main keywords in them. You won’t fit as many in your title tag, and that’s fine, but you should be able to within your meta description tag.

There are a lot of other things you can do to optimize your articles for SEO, but my goal is to keep this simple. Again, if you just follow these three steps, you’ll hit the 10,000-visitor mark.

So, for now, let’s just keep things simple and once you hit
your goal, then you can get into the advanced stuff.

Step #3: Promoting your content

Writing content is only half the battle. Even if you include the right keywords in your article, if you don’t promote, it’s unlikely that it would be read or rank on Google.

So how do you make sure your content is read and ranks well?

Well, first you need to get social shares, and second, you need to get backlinks.

Yes, search engines don’t necessarily rank pages higher when
they get more Facebook shares or tweets, but the more eyeballs that see your
page the more likely you are to get backlinks.

And the more backlinks you get, generally, the higher you will rank.

So here’s how you get social shares…

First, I want you to go to Twitter and search for keywords related
to your article.

As you scroll down, you’ll see thousands of people tweeting about stuff related to your keywords. Some of them will just be general updates but look for the members sharing articles.

And…

Now what I want you to do is click on their profile and see if they mention their contact information or their website. If they mention their email you are good to go. If they mention their website, head to it, and try to find their contact information.

You won’t be able to find everyone’s contact information,
but for the people you do, I want you to send them this email:

Subject: [insert the keyword you searched for on Twitter]

Hey [insert their first name],

I saw that you tweeted out [insert the title of the article they tweeted]. I actually have an article that I recently released on that subject.

But mine covers [talk about what your article covers and how it is unique].

[insert link to your article]

If you like it, feel free to share it.

Cheers,

[insert your name]

PS: Let me know if you want me to share anything for you on Twitter or any other social network.

What you’ll find is a large percentage of the people will be willing to share your content because they already are sharing related content and, of course, you offered to share their content, which helps out too.

If you send out 30 to 40 emails like this, you’ll start
getting traction on the social web.

Now that you have social shares, it’s time to build backlinks. Instead of giving you tons of link building methods as there are many that work, I am just going to start you off with one that works very well.

I want you to head back to the Keyword Ideas report on
Ubersuggest.

Once you get there, type in some of the keywords that you are trying to go after.

On the right side of the report, you’ll see a list of sites that rank and the number of backlinks that each of the ranking URLs has.

Click on the “Links” number. For each result, it will take you to the Backlinks report, which looks something like this:

This will give you a list of all the sites linking to your
competitor’s article.

I want you to go to each of those URLs, find the site owner’s contact information, and shoot them an email that looks like this:

Subject: [name of their website]

Hey [insert their name],

I noticed something off with your website.

You linked to [insert your competitor that they linked to] on this page [insert the page on their site that they are linking to them from].

Now you may not see anything wrong with that, but the article you linked to isn’t helping out your website readers that much because it doesn’t cover:

[insert a few bullet points on how your article is better and different]

You should check out [insert your article] because it will provide a better experience for your readers.

If you enjoyed it, feel free to link to it.

Cheers,

[insert your name]

PS: If I can ever do anything to help you out, please let me know.

I want you to send out 100 of those emails for each article
you write.

Conclusion

Yes, it takes work to get 10,000 visitors but once you do it you’ll continually generate traffic and, more importantly, sales.

To achieve 10,000 visitors, I want you to do the steps above five times. In other words, you will be writing five pieces of new content following the steps above.

It’s actually not that bad because you can just do 1 a week.
So, within 5 weeks you would have done your job.

So, are you going to accept the challenge? If you do everything and don’t see the results over time, you can hit me up and I’ll help.

The post 3 Simple Steps to Get Your First 10,000 Visitors from Google appeared first on Neil Patel.

Thank you for reading.

The Biggest SEO Trend You’re Ignoring

This may be of some interest.

The screenshot above is my Google traffic over the last 12
months.

As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth.

You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

Sure, that is responsible for some of my growth, but it’s not responsible for it skyrocketing like it has been.

So, what do you think it is?

Well, I’ll give you a hint…

My traffic per region

Let’s look at my SEO traffic in a few different regions.

Here’s my traffic in the United States over the last 12
months:

Now here’s my traffic in the United Kingdom:

And here are the stats for Canada:

And Australia:

You can see that they have all increased, but not enough to
cause the big spikes.

Now let’s look at some of the international markets we have been focusing on over the last few years.

Here’s Spain:

Here’s India:

And here is the first international market we expanded to,
Brazil.

As you can see, the international markets are growing at a much faster pace, especially Brazil. But that is because we have been focusing on our SEO in Brazil more than any other country (outside of our main English markets).

Why you may ask?

Because a Google employee told me to

The most vital SEO lesson I learned came from a friend at Google, but they didn’t tell me anything that was really a secret…

They told me that the majority of the searches on the web aren’t done in English, they are done in other languages.

And in the English markets, everyone is competing, which
means tons of sites and content from Google to choose from when it comes to determining
which site should rank number 1 for any given keyword.

But the international markets are the opposite. There is a lot of demand but not enough sites for Google to choose from when it comes to rankings.

So even though there are tons of algorithm
updates
and SEO is becoming more difficult, it isn’t always the case with
many international markets.

And the graphs above show it. As you can see, I’m getting huge traffic growth in those regions.

So, what should you do? Especially if you are starting
off and don’t have a big budget or any budget for that matter…

Follow Amazon

Wherever you see big corporations like Amazon investing, it
means there is money to be made in those regions.

Amazon has invested billions into regions like India:

It’s safe to say over the years Amazon will pour in well over $10 billion into India.

That’s a big bet for someone to make. And you can assume it’s a calculated bet because they think there is much more money to be made.

And it’s not just India…

Amazon is investing $236 million into Brazil to boost up their cloud infrastructure. And they’ve invested over $2.26 billion dollars in France. They are pretty much going after the whole world.

As you can see from the graph, Germany is its second-biggest market and Japan is also up there. But what’s interesting is the green bar as that represents the “rest of the world” and that green bar has been growing at a fast pace.

Now, I get that none of us are Amazon and we don’t have huge
budgets, so I wanted to take a minute and break down how you can do this on a
global scale without breaking the bank.

International SEO on a budget

When I first started to expand internationally, my business
was much smaller and we didn’t have much money, if any, to spend on
international SEO.

Yes, I am an SEO, so you would think that it makes it easier, but not really because the only language I am fluent in is English.

And if you fast forward to today, I’m still only fluent in
English, but we have 7 offices around the world.

And we did it without laying out any of our own money. Yes, it did take time and it will for you too, but that’s the only way to do it when you are starting off and are small.

So how did we expand internationally without spending upfront?

We partnered with locals.

Why not find people in these regions who speak English as well as the local language of the country you are trying to expand to?

There are so many people without jobs, you’ll be shocked by how many people will be open to a partnership. All you have to do is look at Facebook groups and forums to find people in your space who live overseas.

Here’s how I structure each partnership:

  • I have the person, or a group of people, translate my content to that region’s language.
  • I have them read my English blog posts so they can learn SEO (if they don’t already know it… nowadays I look for people who already know SEO as I have been doing this long enough and can spend some money).
  • In exchange for them growing my traffic in that region, I give them a portion of the profits I make within that region. You can structure where you give them anywhere from 10% to 30%. You don’t want to go too low on the profit-sharing as you want them to work hard, but you also don’t want to go too high where you are giving away everything.
  • They put in the work each day, and they have 3 months to show some traction, and within 6 months they should have significant growth. Keep in mind it is less competitive, so it is easier to get results. You can also work with them on creating goals and milestones.
  • If they don’t show results, the partnership ends, and I don’t have to give them anything. If they show results, we keep pushing forward.

Now that we’ve covered structuring your international SEO expansion, let’s go over how you do it.

International SEO

I’ve written a handful of blog posts that break down the
steps on growing your traffic in new languages and countries, but before I
share them, I wanted to break down the 2 biggest lessons I learned:

  1. Transcribe the content, not translate – when you work with a partner overseas, they may think you want your content translated or that you want content written in their language just like how people would write the content in the US. That won’t work because cultures are different and keywords are different, so transcribe the content and adjust it to each country.
  2. You want a partner that lives in that country – if you expand into a country where you don’t have a partner on the ground you won’t see great results. By having people on the ground, you can more easily build up your brand, which has a big impact on rankings.

Here are some resources that will show you how to do
international SEO:

  • This post will break down how to create a global SEO strategy.
  • And follow this to setup SEO correctly for different languages and countries. Keep in mind that Google doesn’t penalize for duplicate content, so don’t worry about having similar content or the same content for different regions.
  • Here’s how to expand internationally profitably.
  • This will teach you the fundamentals of reaching a global audience.

Funny enough, one of the reasons I created Ubersuggest was
to build a tool that would help my team and I expand internationally.

Here’s a feature in Ubersuggest that will help you, that
most people don’t know about.

So head over to Ubersuggest
and type in a competitor that you know is big and has a global presence.

I want you to click on the “Top Pages” navigational option
in the sidebar.

This shows you all of the top pages that your competitors
have.

But don’t focus on those results. I want you to look at the regions that make up some of your competitions’ traffic… you’ll see that number next to each flag.

Click on one of the regions that you are considering
expanding into. You’ll now see the results adjusted.

As you can see from the screenshot above, those are all of the pages on my site that are really popular in Brazil.

Now, I want you to click on “view all” under “Est. Visits”
as that will show you all of the keywords that drive traffic to that page.

This will provide you with a laundry list of international keywords that you can give to your team so they can start creating content to go after them.

I also want you to click on “view all” under “Backlinks” as
this will show you who links to your competition. You can then create a list of
sites to reach out to so you can get them to link to you.

That’s the simple strategy we used to hit it hard in regions like Brazil and what we are also doing in countries like India, Spain, Mexico, France, Germany, and countless other countries.

Conclusion

English is a great language. And I love the United States as
well as other English-speaking countries.

But that’s not where the opportunity is. There is more opportunity in global markets, which is why you need to follow the trend of international SEO.

Even if some of these countries don’t have as high of a GDP compared to the United States, it’s fine. Remember there aren’t as many competitors, which means you will have a lot of opportunities to still do really well.

So what region are you going to expand to first?

The post The Biggest SEO Trend You’re Ignoring appeared first on Neil Patel.

Thank you for reading.

Overnight Millionaire Review

Everybody dreams of becoming a millionaire! Of course, it takes time and hard work to achieve that dream. It takes a change of perspective to even dream it because the truth is, you cannot have a million-dollar dream with a minimum wage work ethic! And Wes Virgin’s Overnight Millionaire exists to change your mind and align your life towards your dream.

What is Overnight Millionaire?

Overnight Millionaire is your very own “Bible” to Success! It is a program that extensively teaches you what it takes to achieve your million-dollar dream. It consists of valuable mindset hacks that completely takes over your system so that you can become the person that you have always wanted to become, living the life you have always dreamed of.

It gives emphasis to the power of the mind and what it does when it changes. Once your mind changes, your situation changes! If someone asks you right now, “what is your dream?”, do you have an answer? Do you have that dream that you want with all your heart and mind and for the longest time you have been trying everything to reach it yet you end up just disappointed and heartbroken, making you want to just give up? Have you read self-help books or any books you thought can bring a change in your life? Have you attended seminars and workshops believing it can help you boost yourself to continually chasing the dream that you have? Guess what, all of these may or may not work, it all depends on programming your mind, believing in yourself that you can!

What is your dream? Whatever it may be, expensive travels, a mansion, a brand-new car, a charity project, for things to change, you must first change things in your mind! And Overnight Millionaire will help you do that, to manifest in you what self-made millionaires are!

Who is the Creator of Overnight Millionaire?

Wesley Virgin is Overnight Millionaire’s creator. The Overnight Millionaire System has helped tens of thousands of people quickly programmed their mind for success. He is an investor, motivator and a serial entrepreneur. He already sold hundreds of thousands of digital products over the last 10 year and has earned $30,000,000 in just a year.

He has been featured on Forbes, Entrepreneur and Buzzfeed.

How to Use Overnight Millionaire?

Design the life that you deserve! Have a positive mind and act on your dreams! The Overnight Millionaire System will teach you the exact mindset techniques the rich and the famous use and you will get it all in this program. The 5-set MP3 Audio Series, HD Training Videos, Digital Execution Guide and Guided MP3 Meditation.

It is time to reprogram your unconscious mind for success and skyrocket your chances to manifesting your goals, all you have to do is follow the program. Listen to the audios, watch the videos over and over again. If you have had enough of the methods you used before that did not bring you any closer to your dreams, tweak your mind, have the right mindset towards success. If you want something you never had, you have to do something you have never done before. So, act now!

Advantages:

1. Achieving the Millionaire Mindset through this Bible to Success!

2. It programs your mind to help you make things happen and your life is aligned to success.

3. It focuses on optimism and gratitude, making you have the right mindset and conditioning you to achieve your dreams easier and faster.

4. Improves your confidence and overall thinking about life.

5. It has helped a lot of people change their mindset and change their lives.

6. A lot of positive testimonials how Overnight Millionaire exponentially improved their lives.

7. It motivates and inspires you to chase your dream and act because it is possible.

8. The program comes with supplementary bonus videos namely, Supernatural Wealth Frequencies, Body Stimulating Formula and A Millionaire’s Morning Ritual.

9. Backed with a Money Back Guarantee

Disadvantages:

1. Overnight Millionaire is only available in digital format.

2. Needs an internet connection to access it.

3. Follow instructions and steps regularly to achieve desired result. Results vary.

Recommendation:

Overnight Millionaire System is highly recommended for everyone who wants success in their life. This is not a get rich quick scheme because this takes effort and the right mindset to be able to achieve your dream. The techniques used in this program are proven effective as seen by the rich and famous.

The creator, Wesley Virgin has discovered and applied this program to achieve and enjoy his success. He was a dreamer who acted, he was a dreamer who was willing to change his mind and watch great things unfold before his eyes.

Choose your path and choose right! Have the right mindset and live the life you always dreamed of!

There’s a podcast festival to raise money for GiveDirectly and COVID-19 relief—and you’re invited

This may be of some interest.

This ambitious audio experiment for a good cause will feature live guests and exclusive drops from some of the world’s most popular podcasts.

In the context of the COVID crisis, a good ol’ fashioned music festival feels like a relic from a long time ago, in a non-socially-distanced galaxy far away.

Read Full Story

Thank you for reading.

Heartburn No More Review

Heartburn or Acid Indigestion is a symptom of Acid Reflux which occurs when stomach acid backs up into the esophagus irritating the tissue often causing injury to the lining of the esophagus. Heartburn feels like a burning pain in the chest that usually occurs after eating heavy food or after doing activities that require heavy respiration work and usually its pain worsens when lying down or bending over. It can be an annoyance especially that it produces a bitter or acidic taste in the mouth.

The infrequent heartburn is common which can be addressed by changing lifestyle or over the counter medications. In fact, there are about one-third Americans who have heartburn at least once a month, with 10% experiencing it nearly daily. For some, this is not a cause for concern but 75% of the nighttime heartburn patients are saying that it keeps them from sleeping and 40% of those patients’ job performance and productivity are affected!

You can avoid certain food and drinks that can trigger heartburn including spicy food, citrus products, fatty or fried foods and alcohol. Maintaining a healthy weight and avoiding tight-fitting clothes can also help you avoid heartburn or dyspepsia.

But a simple heartburn may be your body’s way of telling you something about your health, so if you feel that you are experiencing heartburn regularly and it can’t be cured by over the-counter medications, you have difficulty in swallowing, you have persistent nausea or vomiting and you are losing weight because of poor appetite or difficulty of eating, it is time to seek immediate help to avoid further serious and dangerous complications.

The most common treatment for heartburn is use of over-the-counter medications like Antacids, H2Ras and PPIs but be warned, the long-term use of prescription drugs and antacids will only worsen your acid reflux condition and may lead to dangerous complications. Majority of prescription drugs even those that are not use for heartburn treatment can interfere with your liver functions and can build up toxins in your body. There are even some drugs aimed at treating acid reflux that should not be taken longer than 8 weeks or else it will stimulate your stomach to produce more acids and can cause harmful reactions in your body.

There may be an alternative treatment that won’t harm your body, a natural and safe way to completely eliminate your heartburn without feeling any harmful side effects, a treatment system like Heartburn No More.

What is Heartburn No More?

Heartburn No More is your valuable guide to permanently cure acid reflux and eliminate all the symptoms associated with it! It is the only holistic system that not only teaches you how to completely cure your acid reflux and heartburn, it can also regain your natural inner balance and achieve lasting freedom from all digestive orders without using any antacids and drugs which are harmful to your body in the long run.

How does Heartburn No More work?

Heartburn No More system battles the root cause of the problem like the acid reflux-contributing factors. Using this approach, you can enjoy a lasting effect of the eradication of acid reflux and heartburn.

This system applies to all kinds of acid reflux and heartburn conditions with the secret and natural cure methods and unique powerful techniques from 11 years of acid reflux research.

You will also gain knowledge about the foods that you should and shouldn’t be eating and what physical activity you should engage in to keep acid reflux away.

About the Author:

This holistic treatment system was created by Jeff Martin, a medical researcher, health consultant and nutritionist who suffered and battled with Acid Reflux, Heartburn, Hiatal Hernia, Esophageal Reflux and Gastritis for more than a decade.

He has tried everything to cure his afflictions including physician appointments and taking prescription medicines that showed little to no results!

He has been there and suffered just like you, he knows what works and what doesn’t! After 11 years of study, research, trial and error experimentation, he has finally made the holistic system that has cured him and thousands of people worldwide.

Advantages:

1. Heartburn No More is stuffed with informative and helpful data about Acid Reflux and Heartburn and effective ways to eradicate it permanently.

2. The system is made by a credible, trustworthy expert who has been involved in the alternative health industry for years who also authored bestselling alternative health books.

3. It helps you eliminate pain and burning in the chest fast and you will feel lighter, healthier and energetic.

4. It gives a permanent and lasting solution to eliminate acid reflux and heartburn.

5. The program uses natural methods so you can avoid taking expensive drugs that can damage your internal organs in the long run.

6. It is a comprehensive and easy to understand guide. You don’t need to be medically inclined to understand it.

7. Aside from Heartburn No More Ebook, you will have awesome bonuses like The Complete Handbook of Nature’s Cures, How and When to Be Your Own Doctor, the Healing Power of Water, The Definitive Guide to Managing Irritable Bowel Syndrome, Free Lifetime Updates and a Free One-on-One Counseling with Jeff Martin For 3 Months!

8. Feeling unsatisfied with your results? No problem! This product is backed with a 60 Days Money Back Guarantee!

Disadvantages:

1. It is a 150-page downloadable digital product which you can only purchase online.

2. Individual results vary. The best way to see positive results is to strictly follow the systems guidelines.

Recommendation:

Free yourself from all the pain and discomfort that Heartburn brings using Heartburn No More which uses natural and effective methods to permanently eliminate it.

Do not wait for it to become a more serious condition and listen to what your body is telling you. Take control with Heartburn No More and enjoy a more energized and positive life.

Get lifetime access to this social media manager, on sale for 91% off

This may be of some interest.

Get lifetime access to this social media manager, on sale for 91% off

TL;DR: Get a lifetime subscription to the Socialii Social Media Manager pro plan for $49.99, a 91% savings as of April 6.


Even if you’ve been suddenly blessed (or burdened) with more free time these days, managing your social media presence is difficult. It takes hours each day to keep up with all your profiles, communicate with your followers, and create new content. Why do you think social media managers are in such high demand?

If you’re not in the market to hire a social media specialist, we get it. That’s why there are tools out there, like Socialii, that take care of many of your social networking tasks, all from a single place. Read more…

More about Social Media, Mashable Shopping, Tech, and Consumer Tech

Thank you for reading.

13 Ways B2B Influencer Marketing Offers Brands an Ideal Alternative to the Benefits of Physical Events

This may be of some interest.

Table of graphs and charts with hands pointing at statistics image.

Table of graphs and charts with hands pointing at statistics image.

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events.

With 45 percent of consumers spending more time on social media and 95 percent spending more time on in-home media consumption according to a recent GlobalWebIndex survey, now is an ideal time for brands to drive digital conversations using influencer marketing.

Another recent survey found that 92 percent of marketers believe putting on successful virtual events will be important or critical in the coming months.

Some brands have already chosen to postpone or cancel their events all the way through the middle of 2021, including major players Facebook and Microsoft.

Physical events typically offer a well-rounded array of benefits to everyone involved, from the organizers to attendees, exhibitors, partners, sponsors, speakers, and more.

Some of the traditional benefits of real-world events include:

  • Boosting Brand Awareness
  • Gaining New Audiences & Clients
  • Forging New Business Relationships
  • Building Highly Targeted Leads
  • Researching Competitors
  • Education
  • Creating Lasting Impressions
  • Networking
  • Advertising & Sponsorship Opportunities
  • Providing Giveaway & Contest Opportunities
  • Saving Time with All-In-One Conference Experiences
  • Accessing Key People
  • Testing New Products & Services
  • Connecting with Attendees

As brands look to utilize virtual events it can be daunting to find relevant substitutes for all of these benefits that real-world events provide, and many have been asking themselves “How can I replace these key real-world event benefits?

Luckily, B2B influencers can readily provide strong alternative benefits that don’t require physical events, and we’ll look at what they can offer for each of the traditional event advantages.

How B2B Influencers Bring Back the Benefits of Physical Events

How can influencer marketing help B2B brands create new virtual versions of the kinds of experiences that they’ve typically gained from traditional real-world events that are now cancelled or postponed?

“By collaborating with influencers on educational, entertaining and interactive online content, B2B brands can satisfy the hunger buyers have for credible content experiences that engage and inspire,” Lee Odden, chief executive and co-founder of TopRank Marketing noted.

B2B influencers helping co-create and promote these types of engaging content experiences can be particularly powerful now, as consumers are forced to seek out inspiration in a virtual world to replace what they typically gain through attending real-world events.

In substituting virtual for real-world, our client Adobe’s annual Summit conference chose to explore a “choose your own adventure”-style virtual session selection experience — a type of content especially promotable using influencers.

“We decided the best way to do the storytelling was to allow a lot of user choice and not keep them captive,” Alex Amado, vice president of experience marketing at Adobe*, recently told Adweek.

“We felt ‘choose your own adventure’ was the best way for the audience to get more value out of it. When you’re online there are distractions, so we had to play to the situation as best we could,” Alex added.

Uniting influencers with customers and media should now be a key marketing focus for brands, according to public relations and marketing consultancy Edelman.

“Digital marketing provides unique opportunities for cross-promotion in partnership with customers, vertical media and influencers,” Edelman’s Joe Kingsbury and Ben Laws recently noted in “Beyond Conferences: How B2B Marketers Should Approach a Covid-19 World.”

[bctt tweet=”“By collaborating with influencers on educational, entertaining and interactive online content, B2B brands can satisfy the hunger buyers have for credible content experiences that engage and inspire.” @LeeOdden” username=”toprank”]

B2B Influencers Help Gain New Audiences & Clients

86 percent of marketers in charge of ad spend allocation said that they either might or definitely would use social media influencer marketing during the health crisis, topping a list of marketing strategies in a recent IZEA survey.

IZEA Chart

Tom Treanor, global head of marketing at our client Arm Treasure Data, sees strong opportunities for influencers as brands look to replace the benefits of real-world events.

“With in-person events on hold indefinitely, marketers have lost one major channel,” Tom noted.

“Events are a place to connect face-to-face with potential buyers, to share thought leadership and to gain visibility in their target markets. With that channel gone for now, it’s an important time to look at other available — and often under-utilized — channels, including influencer marketing,” Tom added.

“Working with influencers is a potentially valuable channel for many companies. Why? Because influencers are tapped into the current mood and interests of their audience. Their insights can help you craft your messaging to better resonate with your customers. More importantly, influencers are able to provide your company with additional reach into the influencers audiences,” Tom said.

“Lastly, influencers are able to work with your company to co-create content or to develop content on behalf of your brand. So, consider how you work with influencers in areas such as podcasts, webinars, live-streams, eBooks, blogs and social content. Are there ways that your marketing can be improved with the help of well-connected industry influencers?” Tom concluded.

Tom was one of our “50 Top B2B Marketing Influencers, Experts and Speakers,” and was featured in our Break Free B2B  video interview series, exploring B2B marketing personalization.

Among the top ways companies will need to pivot in order to embrace B2B marketing in a post-real-world event environment is influencer marketing, according to author and technology advisor Bernard Marr.

“Digital is likely to be the clear winner here, and companies — including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns,” Bernard wrote recent in the Forbes piece “Why Companies Turn To Digital Marketing To Survive COVID-19.”

[bctt tweet=”“Consider how you work with influencers in areas such as podcasts, webinars, live-streams, ebooks, blogs and social content. Are there ways that your marketing can be improved with the help of industry influencers?” @RtMixMktg” username=”toprank”]

B2B Influencers Help Promote New Products & Services

With the real-world events B2B brands normally attend cancelled or postponed, what roles can influencer marketing play in providing virtual alternatives to physical exhibition booths and traditional in-person product demonstrations?

“Influencer marketing’s importance went up when in-person events were canceled,” Debbie Friez, influencer marketing strategist at TopRank Marketing, said.

“Brands are fighting for attendee’s attention and time, and finding influencers are there to help to spread the news on their personal platforms about the virtual events,” Debbie explained.

“Plus, brands still need independent thought leaders for keynotes, moderators and panelists for their virtual events. We are finding influencers have been using virtual media for years, and can easily adapt to the changing landscape with both ideas and the know-how to use alternative presentation channels,” Debbie added.

During this global shift to a digital-first customer experience, marketers who incorporate empathy into their efforts are especially well-poised to deliver successful virtual experiences.

“Data-driven empathy is essential for personalization across customer and employee journeys,” Brian Solis, global innovation evangelist at Salesforce recently noted.

“There’s no going back to the world we once knew, the only way to get to the next normal is by plowing straight through disruption,” Solis added.

[bctt tweet=”“Influencer marketing’s importance went up when in-person events were canceled.” @dfriez” username=”toprank”]

B2B Influencers Bridge the Media Coverage Gap

What roles can influencer marketing play in providing virtual alternatives to the media coverage and product announcements typically gained from traditional physical events?

“B2B brands continue to impress me with how agile they’ve been with their marketing in the swiftly changing landscape,” Elizabeth Williams, TopRank Marketing account manager shared.

“Marketers are being ultra-cognizant of their messaging, publishing cadences, and ensuring their POVs and messaging on COVID-19 — or lack thereof — are aligned with their brand values. Influencer marketing is a fantastic way to bridge the gap between what once was our 2020 marketing plan and what we now need to achieve,” Elizabeth said.

“We can show our audiences we are tuned into their world by creating virtual experiences that inspire. And, what better way to do that than featuring credible industry experts and thought leader influencers?” Elizabeth added.

“Influencer-driven content can lead the conversation through live panels, webinars, podcasts and larger virtual events. Or, influencers can add a refreshing seasoning of the latest insights or advice on the changing marketplace. Think blogs, LinkedIn* articles, interactive assets, videos and social content,” Elizabeth suggested.

“Regardless of what tactics suit your business needs and objectives, I’d encourage every B2B marketer to step back and reflect on whether influencer marketing is a fit to take their content to the next level in today’s extra noisy virtual world,” Elizabeth concluded.

[bctt tweet=”Influencer marketing is a fantastic way to bridge the gap between what once was our 2020 marketing plan and what we now need to achieve.” @ElizabethW1057″ username=”toprank”]

Boosting Brand Awareness With B2B Influencers

What additional roles can influencer marketing play in driving virtual brand conversations and boosting brand awareness?

Now is a great time for B2B brands to utilize relevant industry influencers who can successfully drive virtual conversations that expand brand exposure and help with lead generation, as our president and co-founder Susan Misukanis explained.

“Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience — who may not have planned to travel to your live event or conference,” Susan noted.

“If marketers focus on bringing true subject matter expertise to their audience — especially in partnership with influencers — I predict that virtual events will actually grow to be even better than live events for reaching and building positive awareness with an audience,” Susan added.

Industry writer Katie Sehl recently suggested in a HootSuite article about the rise of virtual events that influencers take advantage of the social stories format, including hosting influencer takeovers — another way that influencers can drive brand conversations.

“Speakers often double as influencers — so provide them with the details they need to become event ambassadors,” Katie noted, highlighting the strength of influencers when it comes to digitally replacing some of the key benefits of real-world events.

HubSpot’s Caroline Forsey encouraged organizations adjusting to virtual events to implement “breakout sessions led by influencers and experts,” another way influencers can help brands replace some of their former real-world event momentum with online efforts.

[bctt tweet=”Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience.” @smisukanis” username=”toprank”]

Begin Or Expand Your B2B Influencer Marketing Program

As we’ve seen, successful B2B influencer marketing has much to offer for brands seeking to replace the benefits of real-world events while they’re on hiatus due to the global health crisis.

Implementing a successful program takes time, effort, and dedicated strategy, which leads many brands to use a top B2B influencer marketing agency such as TopRank Marketing, which was the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report.

[bctt tweet=”Successful B2B influencer relationships take time to build and require time to maintain.” @LeeOdden” username=”toprank”]

Whether you work with a top B2B influencer marketing agency such as TopRank Marketing or utilize your own team, now is an ideal time to reach B2B influencers and work together to drive digital brand conversations.

Finally, as we all navigate the uncharted marketing waters of the global health crisis, here are several additional resources to help keep your B2B influencer marketing efforts safely afloat:

* Note: Adobe and LinkedIn are TopRank Marketing clients.

The post 13 Ways B2B Influencer Marketing Offers Brands an Ideal Alternative to the Benefits of Physical Events appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences

This may be of some interest.

Break Free B2B with Sruthi Kumar

Break Free B2B with Sruthi Kumar

Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action?

The key to modern marketing is that we have to earn that attention. There will always be someone on who is louder, funnier, more talented, or just less shameless than your brand is willing to be. The only way to truly capture and sustain someone’s focus is to earn the right to their time. 

How do you earn attention? By providing remarkable experiences. By showing you care about your audience, you know who they are, and that your brand is here to help and to entertain them. 

For our latest Break Free video, we talked to a marketer who is helping marketers offer more memorable experiences. Sruthi Kumar is the Senior Marketing Manager at Sendoso, a platform that coordinates direct mail and gifting campaigns for personalization at scale.

Sruthi and I sat down to talk about experiential marketing in all its forms: Event marketing, direct mail, content and beyond. We also dig deeper into the philosophy of marketing. Should marketers specialize in a certain aspect of marketing, or should we be taking a more holistic approach? Can left-brained content folks and right-brained strategy folks get along… and really, is it that simple of a divide? Sruthi has some inspiring thoughts on all of the above.

Oh, and along the way, Sruthi shares how she built a marketing department from the ground up, taking Sendoso from a small start-up to competing with the big brands.

 [bctt tweet=”I think what we’re really trying to do is bridge that online and offline experience. @sruthikkumar” username=”toprank”]

 

Highlights:

1:00: Direct mail plus digital marketing for unforgettable experiences

5:45: Marketing to delight your audience

7:40: Building a marketing department from the ground up

11:05: Tactics for earning attention at marketing events

18:15: Marketing requires creative and analytical thinking 

 

Josh:

So tell me a little bit about Sendoso. What is it? What do you do?

Sruthi:

We’re a sending platform, so we really help our customers reach their customers and prospects in a meaningful way by sending company swag, direct mail, sweets and treats, handwritten notes, the whole nine yards, in order to make really human connections with their prospects and customers.

Josh: 

Do you feel like this going back to a more simpler form of marketing compared to digital marketing? Do you feel like that’s more effective as our world gets more digital?

Sruthi:

So I actually think they go hand in hand. What we’re trying to do is really bridge that online and offline experience. So not to say that digital marketing does not work. I’m a marketer. I run our field marketing team, we use digital heavily, but it’s just about bringing all the channels together to create that seamless experience for the end user, and that person that you want to book a meeting with or have a signed contract with or whatever else you need from them.

[bctt tweet=”It’s about bringing all the channels together to create that seamless experience for the end user, that person who you want to book a meeting with or have a signed contract with. @sruthikkumar” username=”toprank”]

We are moving to an ABM approach when we are doing our events, because sometimes you get to large audiences and it’s hard to really get in contact with anyone. The beautiful thing about our product is that anyone can use it in any vertical. It’s direct mail: If you’re selling, you can use it. If you’re trying to reach an audience, you can use it. 

We do the double funnel approach at Sendoso. We do have demand gen tactics while we also have ABM tactics as well. 

I had an interview that was my first internship as a marketer. The CMO asked me, ‘Are you analytical? Or are you creative?’ And I was like, ‘I don’t know, I feel like I’m a little bit of both.’ 

And she said, ‘You can’t be both.’ And I just want to call her now, because you have to be both. I may not be the most analytical person on my team. But I get to work with this marketing ops manager. We built our team together, and she’s very analytical. I get to learn from her and understand how would my MOPS person do this. And that’s the cool stuff that you get to take with you. 

As a marketer, you should be well rounded — you’re a content marketer, but you could put a demand gen campaign together.

Josh:

 We just love this binary of left brain versus right brain. But then you get this idea that oh, well, the creative types are just sitting up there in their beanbag chairs with the lava lamps going, ‘Oh, wouldn’t it be cool if we did this?’ And then on the other hand is a bunch of robots who are crunching numbers. For some people, those things are going to overlap into a circle and some are somewhere on the continuum, but you can’t be just one or the other. 

[bctt tweet=”People ask, ‘Are you analytical or are you creative?’ But you have to be both… As a marketer, you should be well rounded: You’re a #contentmarketer, but you could put a demand gen campaign together. You’re not just writing. @sruthikkumar” username=”toprank”]

Sruthi:

With all those marketing activities that we’re supposed to do, some people are just doing the check-boxes. That’s totally fine, but I think you should bring your personality into it. I think so many of us are so scared. Like having our corporate voice, but I think our personal voice should be in there too. 

I think the only reason why Sendoso did stand out in the early days is because we got to incorporate so many of our early founders’ and members’ own personalities into the brand. And even the way we pitch our product today is by the voices of our sales team and our marketing team, our co-founders and c-suite. So I think it’s just about being okay with being yourself and incorporating that into your whole corporate brand.

[bctt tweet=”I think the reason Sendoso did stand out in the early days is we got to incorporate so many of our early founders’ own personalities. It’s about being okay with being yourself and incorporating that into your corporate brand. @sruthikkumar” username=”toprank”]

 

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