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Monthly Archives: November 2019

Auto Chat Profits Review

People have been finding effective ways to earn for an obvious reason that money makes the world go round. It may not be the most important thing in this world. However, for some people, money is as essential as food, a means to survive in this world. If you know the true value of money and what it can do for you, you will want to earn more of it so that you get to live the life that you want.

Understanding how to earn money is very relevant and is something that must be learned both by the young and the old. This is the learning that will help anybody become self sufficient and it will open you to a lot of positive opportunities in life.

There are many ways to earn like getting a job, having a business and one that is significantly changing the lives of many is making money online. For many people, making money online has been a helpful way to make ends meet or just earn additional income. It has been gaining fast popularity because it lets you work from the comforts of your home, you can almost always set your own schedule and you can spend more time with your family.

But if you are having a hard time starting making money online, begin with something easy but can still give you a high earning potential. An example of this, is an automated software that can easily make you money on the web through affiliate marketing which can be a great way to make money online by getting commissions through product promotions online.

Review Video:

The automated software is user friendly and is great for beginners. You don’t even need to be knowledgeable about programming to start setting up your website because Auto Chat Profits will be teaching you this profitable system that makes you earn easily and a lot faster than other ways to earn online. The Auto Chat Profits software is unique because it uses a robot technology on your website, this means you will have a chatbot software that can detect visitors on your website which will collect email addresses of your potential customers making selling a lot easier and faster to do.

Know why this real system can make your online venture an easier one with the following features:

Should You Get It?

Once you start using Auto Chat Profits, your chances of earning money easily will increase very quickly. And unlike other programs that don’t give you value for your money, this system offers you an automated assistant that does all the hard work for you that you really don’t need to have relevant technical knowledge to be successful in it.

You want money online? You can have it with Auto Chat Profits that only aims to benefit the lives of people. It is a legit product that even lets you have a trial run. This makes the creator of the software confident about how successful this program can change your life especially if you are just starting on your online money making ventures. Thus, this intelligent system of making money is recommended.

How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

This may be of some interest.

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it.

In my 17+ years of online marketing, I’ve seen far too many businesses lose focus on the bottom line when it comes to their content strategies.

Fortunately, a healthy blend of marketing, sales, and customer success helps you maintain a “growth mindset”, or a laser-sharp focus on your goals.

Essentially, a growth mindset is an experimental and data-driven approach to growing your business and leveraging all the marketing channels at your disposal.

By using a growth marketing mindset approach myself, I was able to help drive 8.2 million unique users to my clients’ sites last year alone.

Here, I’m going to show you how you can achieve real growth by focusing on what’s working for you — and ditching the rest.

Sign up for HubSpot Academy’s Content Marketing Certification course to learn how to grow your business in a human and helpful way.

The 3 Vital Elements of Growth Marketing

1. Focus on the most important and relevant metrics for your business.

The sheer number of metrics that you could measure can be completely overwhelming. But data is only as good as the conclusions you draw from it. That’s why it’s essential to focus on the most important and relevant metrics for your business so you can address your weaknesses and grow.

So how can you identify the metrics you should be tracking? It can be helpful to start at the end and work backwards. For instance, start with your business goals. What are the mechanisms by which you’ll generate revenue? This will incorporate a combination of product development goals and marketing goals.

Let’s say, for instance, that one of your major marketing goals is to generate revenue via your website. Next, you’ll want to identify your website goals — which KPIs are most useful for tracking progress toward these goals? Think about what weaknesses you need to overcome, and — once your strategy for doing so is in place — identify the metrics needed to track the progress of your tactics. Look at the marketing channels that perform best for you, and the most relevant metrics to measure them.

Ultimately, the channels you use will significantly affect the metrics you should be measuring.

For example, marketers using paid social posts need to look at followers, likes, click-throughs, and engagement rates. Alternatively, if you’re focused on email marketing, open rates, click-through rates, and conversion rates are king. Lastly, if you’re interested in focusing on SEO, measure traffic growth, changes in keyword rankings, and the number of new backlinks.

Once you’ve identified your most valuable metrics, rip off the bandage and ditch the rest. I’ve found that if you can’t count your metrics on one hand, that’s generally too many to effectively monitor.

A good example of this is my email finder tool, Voila Norbert. We found that our best customers (highest LTV) were on a $49 or $99 subscription. We have higher-priced plans and annual plans, but our customers with the $49 and $99 plans stick around the longest.

As a result of this realization, we made it our goal to increase the number of customers on those two plans. It wasn’t easy — it changed pretty much all of our tactics.

For instance, we no longer needed salespeople (because those two plans are self-service), we changed our strategy to focus on traffic sources targeted at those customers, and we killed our partner program.

All of this helped us stay focused on a handful of marketing and sales activities that were driving the growth of those two plans. An added bonus?

We reduced our marketing and sales spend by 35% and our time by 50%, allowing us to double down on our efforts and grow the company faster.

2. Know your strengths and weaknesses when it comes to marketing.

Identify your strengths and weaknesses when it comes to both marketing and product. Ask yourself where the weaknesses are within your metrics. What tactics are clearly not working for you at the moment? On the flip side, what does your company have that others don’t?

Over 65% of content marketers report having a clear, documented content marketing process. It’s vital you create a strategy for leveraging your strengths and overcoming your weaknesses within that framework.

Alternatively, perhaps you need to go back to the drawing board to tweak your value proposition. Maybe you simply don’t have good product-market fit, and a rethink is needed.

Common weaknesses that hinder growth include:

  • A lack of traffic
  • A low conversion rate
  • Customer churn

From the very beginning at Mailshake, our strengths have been word-of-mouth and simplicity of product. That’s the thing people love about us — our competitors’ weakness is that their tools are very complex, but we’ve built something incredibly simple.

To leverage your strengths, a robust framework is key.

The Bullseye Framework is my preferred model, because it’s so target-driven. Within the framework, the outer ring contains what’s possible for your business (your moonshots), the middle ring focuses on what’s probable (potential big future performers), and the inner ring outlines what’s working (your three most prominent channels).

Image Source

If your main focuses (in the middle of the ring) don’t align with the channels that are working for you once you’ve analyzed the data, it’s time for a rethink. Focusing on proven top tactics is vital.

As billionaire PayPal founder and early Facebook investor Peter Thiel says — “Most businesses actually get zero distribution channels to work. Poor distribution — not product — is the number one cause of failure. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished. So it’s worth thinking really hard about finding the single best distribution channel.”

3. Get buy-in from teams throughout your business.

It’s easy to build a product that customers don’t want or don’t know how to use, because the people building the product are typically the furthest from the customer. This is why it’s essential to secure buy-in for your growth marketing strategy from teams throughout your organization.

The big win here is leveraging customer-facing teams. Of course you’ll need buy-in from your management team and other departments, too, but I’ve found the most valuable departments to work with on growth marketing are:

  • Sales
  • Development
  • Product
  • Support

The sales, business development, and support teams are already talking to customers, so it’s critical you listen to the customer feedback they’re getting. Meanwhile, the development and product teams can help you reduce a friction point, adjust the value proposition, or even build a new feature.

As Sophia Bernazzani writes in HubSpot’s 10 Ways Marketing and Customer Service Can Work Together — “The need for a symbiotic marketing and customer service relationship is only more important now, with consumers increasingly turning to social media as a way to communicate with businesses.”

Once buy-in is achieved, leveraging these teams can involve:

  • Getting marketing and/or the CEO talking to customers
  • Listening to sales calls
  • Concierge onboarding

Getting buy-in and leveraging the expertise of all our teams has been instrumental in making Mailshake a success. From the outset, we realized the product needed to be built around the customer. Our roadmap is driven by sales, customer success, and marketing teams, all of whom who are interfacing with our customers.

In practice, that means that sales, CS, and marketers are creating feature/bugs/feedback lists, and then the product and development teams set priorities and timelines. This puts the customer at the heart of the process, allowing
them to drive the product roadmap.

With concierge onboarding, we use our customer success team to onboard customers, allowing us to customize the experience and minimize the friction, hurdles, and workload a customer must go through to get value from the product.

This helps to identify improvements that could be made to the on-boarding and sign-up processes, and the product itself. For example, we consistently found ourselves educating customers on their approach to email outreach. To improve the customer journey, we created videos covering this topic — now, they’re the first thing our customers see.

Using this approach for over four years has helped us grow 3X year-over-year for the last three years, simply through word-of-mouth — our biggest channel, responsible for bringing in over 40% of our new customers.

Another way to generate word-of-mouth is to use referral and incentive programs. Rewarding people when they share your content, refer new leads, and interact with your brand allows you to speed up the rate at which your brand awareness spreads.

Ultimately, growth marketing focuses on what works, and discards the rest, allowing you to ramp up your efforts on proven performers and stop wasting time.

Additionally, it reduces the feedback loop, allowing real-time customer demand to shape products and the user journey.

And, most importantly, putting growth at the forefront of your marketing strategy gets your business where it wants to be, faster.

Thank you for reading.

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

This may be of some interest.

Writing a blog post is easy.

If you don’t write often, you may feel otherwise, but just follow this
and you’ll be good to go when it comes to writing. Or, you can just watch the
video below.

But still, you write a blog post and then what do you do?

Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

Here’s the thing: I figured out the perfect formula to promoting content.

Best of all, it’s not complex. Heck, it doesn’t even take 30 minutes. It’s so easy that I broke it down into 6 steps.

And just to give you an idea before we dive into the formula, it’s so effective here is the traffic to my latest blog post.

35,492 visits in a week isn’t too shabby. The post didn’t do exceptionally well and it didn’t tank. It was just an average post.

Now you probably won’t see the same results as me as I’ve
been doing this for a long time, but your results will be much better than what
you are currently getting. Hence, I used the number of 3,549 in the title as
you should be able to drive 1/10th of what I am generating.

So, let’s dive right into the formula.

Step #1: Optimize your headline

8 out of 10 people will read your headline, but only 2 out of 10 people will click through on your headline to read the rest of your article.

No matter how well written your content is, promoting it won’t
be effective if no one likes your headline.

Now I know what you are thinking… I’ve already published my
article, is it too late to change my headline?

Nope, you can always change your headline, just try not
to change the URL of the article once it is already published.
And if you decide
to change the URL, use a
301 redirect
.

There’s a really simple way to come up with headlines that work. Heck, it doesn’t even take more than a minute or two.

Just head over to Ubersuggest and type in the main keyword or phrase your article is about.

You’ll see a report that looks something like this:

Now I want you to click on “Content Ideas” in the left-hand navigation.

You should now see a report that looks like this:

This report shows you all of the blog posts around the web
that contain your keyword or phrase within their title. And it breaks it down
by social shares, backlinks, and search traffic.

You can use this to see what is working in your space.

Ideally, you want to look for headlines that have thousands of social shares (or hundreds if you aren’t in a popular industry), at least 10 backlinks, and more than 100 estimated visits. Just like the example below.

Making your headlines similar to ones that meet those 3 criteria
will increase your odds of getting more traffic.

Step #2: Add 3 internal links

The easiest way to get your new content more love is to
build links.

Yes, links are hard to build, but internal links are not…
plus they are still effective.

I rank for competitive terms like “digital marketing”…

A lot of it has to do with internal links. I link to my main
digital marketing page within my sidebar and within my content.

Every time you publish a new blog post, I want you to go into your older content that is relevant to your newly published blog post and add a link to it. Do this to 3 of your older blog posts.

This helps with indexing and it also helps your new
content rank higher on Google.

Step 3: Share your content on the social web carefully

The problem with social media marketing is that people think they can just share their content on sites like Facebook or LinkedIn and it will automatically do well.

Sadly, it won’t because billions of URLs have been shared
already.

In other words, we just tend to ignore most of the links
people share.

But there is a simple way to stand out and get thousands of visitors from the social web, just like I get.

So, what’s my secret?

Well, I will give you a hint. Just look at one of my most
recent posts on LinkedIn:

And here is one from Facebook:

Do you notice a pattern?

I’m evoking curiosity. In other words, I am piquing your
interest and if you want to know the “solution” you have to click through to my
site.

With the LinkedIn post, I tell you that marketing is going
to change next year. I also make a point to say how it is going to change in a
way that nobody is talking about.

I do this because we all can assume marketing will change. But
by saying it is in a way nobody is talking about, it evokes curiosity. And if
you want to know how it will change you have no choice but to click through
over to my site to read the rest.

With my Facebook post, I also evoke curiosity. I talk about a Google algorithm update, but I hint that I have an answer to leveraging Google’s latest algorithm update. And if you want to know what it is, you have to click through over to my site.

Whenever you post on the social web, evoke curiosity if you want people to head over to your site.

The easiest way to do this is that every time you share one of your articles on the social web, add a few sentences above the link that helps pique peoples’ interest.

Step #4: Message everyone you link out to

It’s common to link out to other sites within your blog
posts.

Heck, sometimes I even link out to my competition.

If you don’t ever link out to other sites, you are making a
big mistake. It helps with authority and trust.

If you are using stats and data within your article, you
want to cite your sources. This brings credibility to you and it helps brand
yourself as an expert which can help with Google’s medic
update
.

Now, when you link out to a site, go and search their email
address. You can typically find their email address on their website.

Or if you can’t find their email address, look for a contact
page on their site, you’ll typically see a form that you can fill out.

Whether you find an email address or contact form, I want
you to message each and every single site you link out to with a message that
goes like this:

Hi [insert their first name],

I just wanted to say, I love your content. Especially your article on [insert the name of the article you linked out to].

I linked to it from my latest blog post [insert URL of your blog post]. It would make my day if you checked it out and even shared it on your favorite social network if you enjoyed it.

Cheers,

[insert your name]

When I send out these emails, I am getting 50 to 60% of the people to respond and share my content. But of course, my blog is popular, so for me, it isn’t too hard. But it hasn’t always been that way, and I’ve been leveraging this tactic for ages.

On the flip side, I also use this tactic on a few of my
blogs that are in other niches and don’t use my name (no one knows I own them)
and I am seeing success rates around 20%.

Just make sure you don’t use this tactic to ask for a link back.
Your success rate will be slim.

Step #5: Send an email blast

These last two tactics produce a large portion of my
results, and you shouldn’t take them for granted, no matter how basic they may
seem.

If you already haven’t, start collecting emails from your
site. You can use free tools like Hello Bar
to create popups or sliders.

Hello Bar will plug into whatever email provider you are
currently using.

Once you are up and running, every time you release a new
blog post, send out an email blast.

Here’s an example of one of my email blasts.

It’s so effective it generated 13,544 clicks.

I’ve found that you can drive good traffic from emails as
long as you do the following:

  1. Scrub your list – if someone doesn’t open your emails over the last 30 or 60 days, remove them from your list. It helps keep your emails in people’s inboxes.
  2. Send text-based emails – if you look at the email I sent, I keep it simple. No images, nothing fancy, just text and a link back to my site. It’s that simple.
  3. Evoke curiosity – just like how I explained with the social media posts, your emails won’t do well unless you evoke curiosity.

As you write more content you will get more traffic, which will cause your email list to grow. That will also cause you to get more traffic. 🙂

Step #6: Send a push notification

I don’t know why so few sites are leverage push notifications. It’s so effective I believe I will get more traffic from push notifications in 2020 than I will from email marketing.

To give you an idea, when I analyze my competitors in the
marketing arena, only 3 out of 19 use push notifications.

In other industries, the percentage is far worse, which means there is more opportunity for you.

Here’s how push notifications work….

Someone comes to your site and through their browser, they get a message if they want to subscribe to your site.

A portion of your visitors will click “allow”. With NeilPatel.com, roughly 5.4% of visitors are currently clicking “allow”.

You can send push notifications and get subscribers using a
free tool like Subscribers.com.

And then when you write a new blog post, you log into Subscribers.com and click on the “Create Notification” button. From there you will see a screen where you can enter the title and description of your latest post.

As you can see from the image above, you’ll notice that I use an “icon” image, a “large” image, and I show “custom buttons.”

Using those 3 elements is the key to getting the most
traffic from push notifications. Here are some of my stats from using
Subscribers.

I’m getting roughly 6,000 visits from every push notification
I send. That’s not too bad.

And if you are curious about what a push notification looks like, here’s what people get when I send it out.

What’s cool about push notification is no matter what
website someone is on, they will see a message similar to the one above, which
will bring people back to your site.

No dealing with spam filters or messages not going through. Plus, if someone isn’t online when you send a push notification, the next time they use their web browser they will see your message.

Conclusion

Promoting your content doesn’t have to be hard.

You don’t need “advanced” tactics or anything that is out of
the box. The basics work well, and I have been using the above formula for
years… literally.

Now, I know there are other things you can do to promote your content, but let’s be realistic: we are all strapped for time. And I’ve found the ones I’ve mentioned above to produce the biggest bang for the buck.

So, what other simple ways do you promote your content?

The post My 6-Step Content Marketing Formula That Drives 3,549 Visitors appeared first on Neil Patel.

Thank you for reading.

PixelMate Review

Text content won’t last.

If you want to to get the attention of your visitors and drive them to take action, you need animated graphics. Yes, you heard that right!

We all know that it takes a split second for someone to decide whether they like your content or not. So, before they decide to hit the back button, you need to make the first impression. This is because if your content is not that visually enticing, visitors will find it boring and they will never return again.

So, let’s say you decide to take this method. Does it mean you can easily create a visually enticing content? Definitely, not. You need to consider a lot of things specially graphic design skills. That’s why others end up paying experts, and it is a huge cut out of their margin.

But that ends today… The perfect solution is here. Introducing PixelMate!

This is the world’s only “Multi Purpose” design platform in creating eye-catching, professional, and animated design in just a few clicks. Amazing, right? 

pixelmate-2

Wanna know more? Let’s go check this review!

Features

1. No Experience Necessary
All the templates are done and ready to be used, no design skills needed. Just drag-n-drop and PixelMate will do the rest.

2. Easy Customization
Full flexibility and control as you can customize everything, including the text, font type, colors, backgrounds images and much more.

3. Real Time Tracking
Intuitive dashboard with real-time tracking on all campaigns to ensure it performs the best.

4. Premium Template Library
PixeMate is packed with over 1000 customizable world-class templates for different businesses and niches. Whatever you need and desire is all there.

5. Photo Library
Over 1 million royalty free images and backgrounds you can choose from or upload your own and fully customize to your own taste.

6. Commercial License
Create an easy passive income stream by selling your stunning animated graphic designs to clients on places such as fiverr.

7. Fast Customer Service
We’ve got a dedicated support team on call 24/7. If you faced with any issues, you can be rest assured you’ll get a timely response.

8. All In One Platform
PixelMate provides you all the tools to be able to create stunning animated images, banner ads, gif, HTML 5, video ads and much more.

9. Full support and Updates
We’ve got a full time dedicated team of designers who are always improving the software and making new innovative designs, so whenever there is a new update, you’ll get free access to it.

10. 100% Cloud Based
It doesn’t matter where you are and what device you’re using. PixelMate is accessible and made to work from everywhere. There’s nothing to download or install. No hassles and no stress.

11. Membership Training Videos
You won’t ever be left feeling stuck or unsure. As soon as you get access to PixelMate, you’ll be able to watch our quick start videos to get you up and running smooth as ice.

12. Unlimited Design Creation
Even though this is costing us a lot on the servers to maintain, there are no worries on restrictions as you can create an unlimited amount of animated graphics.

pixelmateHow Does It Work?

Pretty simple. You can literally do this in just 4 easy steps:

Step 1 : Select Template
Browse our wide range of 1000+ beautifully crafted premium templates from the HOTTEST niches, all designed by experienced professionals. Whatever you need, we’ve got it!

Step 2 : Customize
Full flexibility and control to customize your template to your own style. Choose from millions of images, backgrounds, animations and much more. You can add your own logo, text, images and change colors in just seconds.

Step 3 : Hit “Render”
That’s it you’re done. Simply click render and download in whichever format you need, such as MP4, JPEG, PNG, GIF, HTML, PDF or Publish across social media in 1-click.

Step 4 : Tracking
What good is a campaign if you can’t monitor its performance? Instantly see real time tracking to make campaigns more effective, so you can see important data about your views, clicks and conversions.

Demo Video

PixelMate-

Conclusion

With PixalMate, the visually enticing content that you want to make will be easier. This is indeed a time-saver and make your work a lot easier than before. So, do not hesitate anymore since the price might also go up. Click the Buy Button NOW!

What are the margins for?

This may be of some interest.

A publisher recently sent me a 1,000 page book. The paper was perfect in its balance between opacity and thinness, but the margins were too small.

The production designer made a choice–push the text all the way to the edges, allowing the book to shave 20 or 30 pages in length. Sensible.

Except now, every single page seems cramped. The book is tense and can’t relax, and feels faintly amateurish. Why would a missing half-inch strip of white paper matter?

All of our media has margins. Even as computer and phone companies have made bezels ever smaller, we still want there to be a margin, a space between the thing we’re engaging with and the rest of the world. Movies have coming attractions and credits. Record albums have a few seconds between songs. Paintings have a frame, or a wall separating them from the next…

The edges do more than delineate. They give the person encountering the work confidence that a professional made it, someone who has an eye for what seems right and can respect the edges. It takes discipline to only go near the margin when you’re doing it on purpose, to make a point, not all the time.

Jackson Pollock not only abandoned the frame, he violated our understanding of the margin as well. But because he did it with intent, not out of commercial necessity or ignorance, his point was made.

The self-discipline to see the margin and use it as a tool is a gift we offer the consumer of culture.

Thank you for reading.

You've never seen button-mashing like this before

This may be of some interest.

Ludwig Ahgren can press buttons faster than you. Hell, it’s now a proven fact that he can press buttons faster than a computer program that’s designed to press buttons.

The streamer, who operates under his first name on Twitch, showed off his lightning fast finger during a recent Mario Party 4 stream. One of the minigames, Domination, involves smashing a single button over and over again to create a lineup of Thwomps, the Mario enemy that’s basically a big, spiky stone block with an angry face.

Mario Party 4 is a digital board game released for Nintendo’s GameCube in 2002. As a typical game unfolds, competing players are regularly pitted against one another in short, simple minigames like Domination. Read more…

More about Nintendo, Gamecube, Entertainment, and Gaming

Thank you for reading.

JVZoo Academy Review

As what Heraclitus, a famous ancient philosopher, would say, “Change is the only constant in life.” And so does in internet marketing.

The market is changing from time to time. It is a reality you need to accept. And when we say changing, it is a constant battle day by day even with the top marketers. So how do they stay at the top and how can you keep up?

You should start from the expert with proven techniques that can boost sales and increase traffic every time he has products to promote or sell. In short, follow or learn what he is doing since he has been getting amazing results. Easy, right?

But, have you found him? No worries. Let me bring him to you and his amazing system of success in internet marketing.

Introducing Sam Bakker with his training course- JVZoo Academy!

He is a popular person in internet marketing with 7-figure marketer title in just 3 years. His training course will definitely change your approach in marketing and bring you scaling revenue.

Wanna know more? Let’s go check this review!

JVZoo-Academy-Review3

Features

Join Today And Get INSTANT ACCESS To:

THE STRATEGY:
step-by-step guide with downloadable plans to fast track your results as an online marketer with JVZoo

EVERGREEN AFFILIATE COMMISSIONS:
complete strategy for making commissions from scratch, scaling up and automating your profits … PLUS our exclusive list building system

SELLING & SCALING FORMULA:
shortcuts to maximizing sales, and how to grow faster using your own products

INSIDER STRATEGIES:
behind-the-scenes interviews with top JVZoo marketers
so you can apply THEIR best profit methods to your business

4 CONTENT-PACKED WEBINARS:
see the strategy in action, over the shoulder as I show you exactly how to apply each method

3 Reasons Why JVZoo Academy Outperforms ANY Other Online Income Method:

1. Step by step systems and training from an in-the-trenches 7 figure marketer with PROVEN results
2. Scaling BUILT IN: when you’re ready to grow, our system shows you exactly how
3. Private support community and expert advice from a TEAM of top online marketers devoted to YOUR success

JVZoo-Academy-Review

Conclusion

There you have it! That’s the review you need to make a wise decision. You are one click away to get that success in the online marketing world. Do not hesitate anymore because you have a Sam Bakker that will help you get the success you’ve been dreaming of. Get your access now!

Break Free B2B Series: Amisha Gandhi on Global B2B Influencer Marketing

This may be of some interest.

Break Free B2B Interview with Amisha Gandhi

Break Free B2B Interview with Amisha Gandhi

Amisha Gandhi is the VP of Influencer Marketing & Communications for SAP Ariba & SAP Fieldglass. She is a sought-after speaker, and in this video — fresh off of a workshop presentation at MarketingProfs B2B Forum that absolutely rocked — she shares fascinating ideas about how to make an ongoing B2B influencer content marketing program not only work but drive organizational change and success. With that said, check out the full interview below.

Below are some of our favorite insights from the chat between Amisha and our president and co-founder Susan Misukanis.

Sue: I’ll always get calls from B2B marketers who say they want to deploy the Kardashian model for their long-tale, B2B influencer program that is still in its infancy, and I feel like I need to redirect. What are your thoughts on that?

Amisha: I think a lot of people, when they think about influencer marketing, they think it’s all celebrity, but in reality, when you’re looking at it, they are brand ambassadors. We have brand ambassadors because that really helps with awareness. It gives us a sense of credibility and a voice that everybody knows. Then you can build on technology influencers or software developers, depending on what you’re trying to do. You can have a whole soup-to-nuts program.

So maybe you’re working with the team that’s been a brand ambassadorship and then you’re seeing what the message is there and how can you work with other kinds of influencers that are practitioners, executives, or even CEOs. That really speaks to your audience in a more authentic way. But you still have the brand ambassador, you have these influencers, and you may even have some analysts and programmers, bringing it all together.

Sue: Okay, so for someone who’s thinking of doing a pilot a B2B pilot, maybe give us the worst-case scenario.

Amisha: Do not just start calling influencers and say, “I’m doing this campaign, do you want to be a part of it?” and be very prescriptive. If you come up with a campaign or there’s a big marketing campaign coming out, have a concept and then start talking to influencers because they will help you move your program. If you have a very hard defined program, then people will either want to be in it or not. That’s not a good way to make a relationship with an influencer.

You want to invite people to be in your program first and then do some brainstorming with them and see what they like, how they like to interact or what they like to do for companies. Versus being very prescriptive, be a little bit flexible. I think control — that’s one of the biggest things that I hear back in people starting out. They are like, “We have this great white-paper, we have this great program, you should come in and amplify it,”  but people aren’t looking to amplify your company content. They’re looking to help you reach their audience. So you need to work with them to see what’s going to be interesting for their audience.

[bctt tweet=”“Invite people to be in your program first and then do some brainstorming with them and see what they like, how they like to interact or what they like to do for companies.” @AmishaGandhi” username=”toprank”]

Sue: How can B2B marketers break free from boring B2B?

Amisha: We know people say, “Oh, B2B is boring.” It doesn’t have to be boring, but you have to know your audience and what they’re looking for. Most of the time, they’re really looking for straightforward information because they don’t have time. But you do have some capacity to be found on platforms like LinkedIn, Twitter, and other places that serve as community watering holes or trade association sites. People are looking for content there. You can add sizzle by making a very interesting or provocative headline, have a play on words, and things like that, that you don’t normally see in B2B.

One thing that I use for inspiration is Taco Bell. Many years back they had this idea of, when the space shuttle comes back in, if it hit a certain spot then everybody in the world would get a free taco. It turned out to be this amazing communications program. It just went everywhere — it was viral. I always think about what can we do to make things viral in a B2B world. Sometimes we end up with outrageous ideas we don’t ever use or could never use, but it can inspire something real to happen. It informs creative and fun ways to reach people and touch people in a different way than you would normally think of in B2B. Plus, it can be a real success.

 

The entire interview is full of B2B-boundary-defying insights. Check out the full video above.

The post Break Free B2B Series: Amisha Gandhi on Global B2B Influencer Marketing appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

Bloggii Review

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Video details

Features

Module 1: Case Studies, Overview and Research

In this module you will see my own case studies and overview of the system.

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