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The shunning

This may be of some interest.

Shun the people who have transgressed against cultural norms.

And shun the people who have stood with those people.

Shun the people who have a different solution to an urgent problem.

Shun the people who didn’t invite you.

Shun the people who aren’t shunning the right people.

Shun those who have slighted you.

And shun those who didn’t realize that they should be shunning those that you’re shunning.

Not much left.

Shunning is a powerful tool, it is a sanction that society uses to maintain norms. But it’s an absolute tool, a final resort.

It’s possible to connect with people without endorsing their worst actions. In fact, the best way to undo negative actions may be to engage with people to persuade them that there’s a different way forward.

Thank you for reading.

YouTube Kids will finally get its own website this week

This may be of some interest.

Four years after launching on iOS and Android, YouTube Kids is getting a web version.

Although Google has always insisted that the regular version of YouTube is not for children, it’s never offered a web version of the separate YouTube Kids app, which restricts content based on age and disables certain features such as commenting. That’s going to change this week, as Google has quietly revealed plans for a YouTube Kids website. YouTube is also tweaking the age groups for the Kids app, with different content for “Preschool” (ages 4 and under), “Younger” (for ages 5 to 7), and “Older” (for ages 8 to 12) kids. Previously, YouTube Kids had only two screening levels: 8 and under, and 9 to 12.

Read Full Story

Thank you for reading.

JVZoo Member Review

There is no argue that selling digital products is the most profitable way. Yes, you heard that right!

When you think about it, you don’t need a storage to stock your products, no need for staff for manual labor, and you can even sell them while your asleep. This is definitely the most convenient way as far as we know.

Nevertheless, most of the marketers fail in some areas like creating their own membership sites and getting multiple applications to work together. Each of these plays an important role if you want to have a successful product launch.

That’s why I’m here to recommend this… Introducing JVZoo Member!

This is the only membership platform that combines all 6 essential services under 1 roof: Page Building, Hosting, Polls, Surveys, Memberships & User Tracking. Amazing, right?

Wanna know more? Let’s go check this review!

JVZoo Member-

Features and Benefits

JVZoo Member addresses 5 major problems:

PROBLEM 1 -Memberships Platforms are Notoriously Hard to Setup & Integrate

Most solutions require more than one plugin or software to get going.
You have to create and configure multiple membership levels, deal with permissions and have to test each level to ensure users can access what they’ve just purchased.

Not to mention if you want specific features like drip feed content – that’s even more headaches. Then, of course, you have to integrate your product with a payment gateway or marketplace which is no picnic.

PROBLEM 2- You Need Separate Products To Create Pages and Secure Product Access

It’s super important to have a professional looking members area which is easy to navigate and gives users the best customer experience.

But, with most membership platforms or WordPress based solutions, you will need one solution to build these pages and another to deliver your content – that’s crazy. Worse still, these applications need to work together, free of bugs which is often the biggest problem.

PROBLEM 3- Hosting Pages, Website Security & Maintenance Is Too Complicated For Most

As a new vendor you have to navigate your way through hundreds of hosting plans, figure out site & server security & that’s even before you get started.

Then, of course, you have to make sure your membership software & page builders all work together – that’s 3 separate support desks to deal with when things go wrong.

PROBLEM 4- No Marketing Tools to Help Vendors Accelerate Their Growth

Most membership platforms are missing the basic things like customers satisfaction surveys and User Quizzes to Test what they learned.

JVZoo-member

There’s no automatic cross selling of your other products in the members area, which is the most obvious & easiest way to drive more sales.

Other platforms make you build this manually – which crazy & inefficient use of your time.

PROBLEM 5- No In-house Page Builder that Works Perfectly With Your Application

The reality of using any kind of membership system is that you have to find a page builder that helps you create slick looking content works with your membership software & creates members areas that are congruent with your sales pages.

All too often, Sales Pages & Members Areas are designed by two different applications.

How Does It Work?

You can start selling Products in less than 15 minutes and in JUST 3 Steps.

Step 1: Select & Edit Your Sales Pages & Members AREA Template
Step 2: Add Your Own Videos & Downloads
Step 3: Select JVZoo for our seamless integration to handle your payment processing

Demo Video: 

Conclusion

There you have it! If you want to sell your digital products much easier, I would highly recommend that you start this now. You won’t find any membership platform like this one. Click the Buy Button NOW and get your 1st digital product live in minutes!

How to Generate More Traffic with Google’s New Features

This may be of some interest.

google my business

You’re probably already familiar with Google My Business.

If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google.

backyard bowl

That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above.

Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

acai bowl

What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you.

Best of all, very few marketers are even leveraging these features.

Welcome Offers

What’s one of the easiest ways to generate more sales?

By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales.

Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers.

By following your business, they can get first-time deals and always keep in touch to see when new deals are posted.

offers

Not only will this bring you new customers but also repeat customers because people will be notified every time you have new deals.

To set up a welcome offer, open your Google My Business app and tap on your profile. Under “Turn followers into customers,” click on ‘Create Welcome Offer’ and hit ‘Create.’

You can enter the following information in your offer:

  • Title (30% off oil changes)
  • Description
  • Coupon Code (Optional)
  • Terms and Conditions (Optional)
  • Website (Optional)

Once finished, you can preview your message and publish. For notifications on new followers, and editing or deleting offers, you can read more on Google Support.

Generate leads in just a few clicks

Google is now adding a “Request a Quote” button in your business listing which was discovered by Joy Hawkins and can also be seen on mobile when searching branded terms.

request quote

This is happening with businesses that have the Google My Business messaging feature on.

To enable messaging, open the Google My Business app and go to your listing.

mobile 2

Navigate to Customers -> Messages and turn on!

moble 1

People will now be able to ask for quotes on cars, insurance, and pretty much any service out there.

You can even review these quotes and reply to them within the Google My Business App and connect with your customers easily for a quick sale.

Make sure you claim your URL

Businesses can now claim a Short Name and URL for their listing.

If you haven’t claimed your URL, make sure you do so before it gets taken by someone else.

Don’t get too crazy though as you can only change your short name three times per year. You can enable this by navigating to your locations page, click “Info” on the left-hand side, and see “add short name”.

short name

You may not think this is a big deal, but if you have used Google My Business before, then you know it’s not easy to share your profile on business cards, emails, and text messages without posting a huge URL.

With short names, your landing page will show as g.page/businessname and can be easily shared.

A business can choose a name between 5 and 32 characters and it can contain the business name, location, and more. People can still flag a name for impersonating another business or if the name is offensive, fake, spammy, or contains inappropriate terms.

So, remember not to violate any policies with your name.

I recommend doing this as it will make it easier for your customers to refer back to your profile where they can read updates, post, make reservations, read/write reviews, and more!

And eventually, people will be able to search short names in Google Maps to find the businesses they love.

Google Assistant

Google is now letting customers order food from restaurants and stores via Google Assistant, which is delivered through DoorDash, Postmates, Delivery.com, Slice, ChowNow, and Zuppler, with other partners possibly coming soon.

naab med

Users can click on Order Now on the listing and can choose pick-up or delivery and if they want to order ASAP or schedule for later. Payment happens through the default payment on Google Pay. If they do not have one, they will be able to add credit card information through this too.

Additionally, customers can order food by using Google Assistant by saying “Okay Google, order food from [restaurant].” If the user has ordered before, it will let them see past orders.

naab

Updating your menu online, as well as delivery service carriers and their apps will help get you started on this.

You’ll want to make sure your menus are consistent through all your service carriers to get the best orders to your hungry customers.

And of course, I know there is a good chance you don’t have a restaurant or aren’t in the food delivery business, but expect to see more ways Google My Business gets integrated with Google Assistant.

It’s better to be early than late.

And speaking of food, Google has also added the popular dish tab on your menu which features images and menu items that people love the most.

pop dish

This scans reviews and images on your Google My Business profile to find the most commonly mentioned dish and adds it to your popular dish tab. Of course, if anything is wrong, you can suggest edits to these.

This helps if there are dishes without names, wrong names, or typos can be fixed.

Auto-generated posts based on reviews

Look, you are busy, but you have no choice but to create content.

Google has given you easier ways to generate posts… in essence, they are now creating auto-generated posts for you.

These recommended posts are suggested through customer reviews on your Google My Business profile and are similar to their Small Thanks program, which tried to get you to highlight reviews given by previous customers on social media and even being able to print it out and display it on your business walls.

You are probably wondering why should you use it, right?

This helps keep people engaged in your profile if you haven’t posted on Google My Business in a while and gives you fast and easy publishing. It even gives you options to customize backgrounds with images and colors.

suggest post

This will pop up on your Google My Business dashboard and all you have to do is hit “Create this post”.

There’s no real way to pick other reviews for Suggested Posts, but you are always welcome to create your own. This is just a simple feature created to help engage your audience more.

Boost your conversions by controlling your images

Businesses can now set a preferred profile cover photo in your image carousel and have a place for logos at the top-right of your profile next to the business name.

This is an additional feature to the regular NAP (Name, Address, Phone Number) as well as business hours and will be prominently featured.

images

You can easily create offline material

Google is launching a website where businesses can order and get custom promotional items such as stickers and posters to advertise their business. This is in hopes that it will entice customers to follow places on your profile, add reviews, and create bookings.

You can even order signs like ‘follow us on Google’ and more for free (one shipment per location).

stickers

For posters, you can use the editor to create your own type of poster that can be downloaded and easily printed by yourself or a local printing company. If posters aren’t your cup of tea, you can even share these on social media.

posters

This is currently free as it is a downloadable offer, but you may want to pay to have someone print this out in poster size or as stickers to put on your business windows.

Just think of it this way, people put Yelp signage everywhere because it works. Chances are, it will work on Google as well.

Place Topics

Google launched Place Topics which uses data based on reviews to help give information on what previous customers think about your business.

place top reviews

This can help users see themes of reviews at a glance for businesses and it’s all automated.

It’s kind of like a tag cloud.

This does mean that you cannot generate these yourselves or edit them. So, if you don’t have one, you may not have enough reviews.

Also, if you have a negative one, there’s potentially no way of removing this unless you get the review removed. So, make sure your happy customers are leaving reviews is very important.

Possibly entice them with a 10% discount the next time they come… assuming you aren’t breaking any policy guidelines.

Q&A Auto-Suggest Answers

This feature that Google updated uses previous answers to questions and Google My Business Reviews to answer new questions on the spot. As you start writing the question, different answers start to pop up to give you the best match.

instant qa

So how can you make sure people get the most accurate answer?

Similar to place topics, encouraging your customers to leave detailed reviews of their experience really helps. The more detailed the review is, the better the question gets answered.

Of course, people who are searching for answers can potentially see negative reviews such as prices are too high, service takes long, very long waits on weekends, and more.

In other words, always encourage positive reviews from your loyal customers.

Conclusion

If you haven’t used Google My Business before, you should check it out. With their updates and new features, it is now easier to generate sales and collect leads.

In the future, you’ll see a much deeper integration between Google My Business and Google Assistant. This is going to be important as 50% of the searches will soon by voice searches according to ComScore.

Make sure you are leveraging all of these features and releases Google is launching because it doesn’t cost you money and if you get in early enough, you’ll have an advantage over your competition.

So are you using Google My Business to it’s fullest extent?

The post How to Generate More Traffic with Google’s New Features appeared first on Neil Patel.

Thank you for reading.

Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization – Whiteboard Friday

This may be of some interest.

Posted by KameronJenkins

It’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today’s Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO audits and howdy to a better way of improving your site.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and today we’re going to be talking about the SEO audit. We’re going to be talking about how to take it from its kind of current generic state to something that’s a little bit more customized and it has prioritization baked in so hopefully we’re going to be doing these SEO audits for higher impact than we’re currently doing them.

What is an SEO audit?

So I think it’s safe to start with a definition of what an SEO audit is. Now, depending on who you ask, an SEO audit can mean a lot of different things. So if you were to boil it down to its just barest of bones, here’s what I would say an SEO audit usually is. This is what someone means when they say SEO audit. 

An SEO audit is a checklist to see if your site is compliant

So it’s a list of checks basically. You have all of these things that are SEO best practices, and you run your site through this sieve and you try to see is my site compliant or not compliant essentially.

So you have things like: Missing H1s, yes or no? Broken links, yes or no? Duplicate title tags, yes or no? So you end up with this whole big, long list of things that are wrong and not according to SEO best practices on your site. 

Purpose = improving SEO metrics

The whole purpose of this is usually to improve some kind of SEO metrics.

Maybe you’re trying to correct a traffic drop or something like that. So you have this whole laundry list of things now that you need to fix as a result of this SEO audit. So usually what you end up saying is, hey, dev team or client or whoever you’re giving this to, “You need to fix these things because they’re SEO best practice.” What’s wrong with this though?

“Fix it because it’s SEO best practice.” What’s wrong with this picture?

I think there are a couple things wrong with this. 

1. May or may not be hurting you

Number one, it means that we’re addressing things that may or may not actually be the culprit of whatever issue we’re facing. It’s just a list of things that didn’t meet a best practices list, but we don’t really know and we’re not really sure if these things are actually causing the issues that we’re seeing on our site. 

2. May or may not have an impact

So because we don’t know if these are the culprit and the things that are hurting us, they may or may not have an impact when we actually spend our time on them.

3. May be wasting time

Number three, that leads to a lot of potential wasted time. This is especially true, well, for everyone. Everyone is very busy. But this is especially true for people who work at enterprises and they have a very large website, maybe a really strapped for time and resources development team. If you give them a list of fixes and you say, “Hey, fix these things because it’s SEO best practices,”they are just going to say, “Yeah, sorry, no.I don’t have time for that, and I don’t see the value in it.I don’t really know why I’m doing this.”

So I think there’s a better way. Move over to this side. 

How to customize

Customization and prioritization I think are a lot better alternatives to doing our SEO audits. So there are three kind of main ways that I like to customize my SEO audits. 

1. Don’t look at everything

Number one, it may sound a little bit counterintuitive, but don’t look at everything. There are plenty of times when you do an SEO audit and it makes sense to do a kind of comprehensive audit, look through all kinds of things.

You’re doing links. You’re doing content. You’re doing the site architecture. You’re doing all kinds of things. Usually I do this when I’m taking over a new client and I want to get to know it and I want to get to know the website and its issues a little bit better. I think that’s a totally valid time to do that. But a lot of times we’re doing more work than we actually have to be doing when we look at the entire website and every single scenario on the website.

So maybe don’t look at everything. 

2. Start with a problem statement

Instead I think it could be a good idea to start with a goal or a problem statement. So a lot of times SEO audits kind of come in response to something. Maybe your client is saying, “Hey, our competitor keeps beating us for this. Why are they beating us?” Or, “Hey, we’ve had year-over-year decline in traffic.What’s going on? Can you do an SEO audit?”

So I think it’s a good idea to start with that as kind of a goal or a problem statement so that you can narrow and target your SEO audit to focus on the things that are actually the issue and why you’re performing the audit. 

3. Segment to isolate

Number three, I think it’s a really good idea to segment your site in order to isolate the actual source of the problem. So by segment, I mean dividing your site into logical chunks based on their different purposes.

So, for example, maybe you have product pages. Maybe you have category pages. You have a blog section and user-generated content. There are all these different sections of your website. Segment those, isolate them, and look at them in isolation to see if maybe one of the sections is the culprit and actually experiencing issues, because a lot of times you find that, oh, maybe it’s the product pages that are actually causing my issues and it’s not the blog posts or anything else at all.

So that way you’re able to really waste less time and focus, take a more targeted, focused look at what’s actually going on with your website. So once you’ve kind of audited your site through that lens, through a more customized lens, it’s time to prioritize, because you still have a list of things that you need to fix. You can’t just heap them all onto whatever team you’re passing this on to and say,” Here, fix these all.”

How to prioritize

It’s a lot better to prioritize and tell them what’s more important and why. So here’s how I like to do that. I would plot this out on a matrix. So a pretty simple matrix. At the top, your goal goes there. It keeps you really focused. All of these little things, say pretend these are just the findings from our SEO audit.



On the y-axis, we have impact. On the x-axis, we have time. So essentially we’re ordering every single finding by what kind of impact it’s going to have and how much time it’s going to take to complete. So you’re going to end up with these four quadrants of tasks. 

Quick wins

So in this green quadrant here, you have your quick wins.

These are the things that you should do right now, because they’re going to have a really high impact and they’re not going to take a lot of time to do. So definitely prioritize those things. 

Schedule & tackle in sprints

In this blue quadrant here, you have things that are going to make a really high impact, but they also take a lot of time. So schedule those after the green quadrant if you can. I would also suggest breaking those larger, time-intensive tasks into smaller, bite-sized chunks.

This is a good idea no matter what you’re doing, but this is especially helpful if you’re working with a development team who probably runs in two-week sprints anyway. It’s a really good idea to segment and tackle those little bits at a time. Just get it on the schedule. 

Deprioritize

In this orange down here, we have things to maybe deprioritize. Still put them on the schedule, but they’re not as important as the rest of the tasks.

So these are things that aren’t going to make that high of an impact, some impact, but not that high, and they’re not going to take that much time to do. Put them on the schedule, but they’re not as important. 

Just don’t do it

Then in this last quadrant here, we have the just don’t do it quadrant. Hopefully, if you’re taking this really nice targeted look at your site and your audit through this lens, you won’t have too many of these, if any.

But if something is going to take you a lot of time and it’s not going to make that big of an impact, no one really has time for that. We want to try to avoid those types of tasks if at all possible. Now I will say there’s a caveat here for urgency. Sometimes we have to work on things regardless of what kind of impact they’re going to make on our site.

Maybe it’s because a client has a deadline, or it’s something in their contract and we just have to get something done because it’s a fire. We all have love/hate relationships with those fires. We don’t want to be handling them all of the time. If at all possible, let’s make sure to make those the exception and not the rule so that we actually get these priority tasks, these important things that are going to move the needle done and we’re not constantly pushing those down for fires.

One last thing, I will say impact is something that trips up a lot of people, myself included. How do you actually determine how much of an impact something is going to have before you do it? So that can be kind of tricky, and it’s not an exact science. But there are two main ways that I kind of like to do that. Number one, look for correlations on your website.

So if you’re looking at your website through the lens of these pages are performing really well, and they have these things true about them, and they’re on your list of things to fix on these other pages, you can go into that with a certain degree of certainty, knowing that, hey, if it works for these pages, there is a chance that this will make a high impact on these other pages as well.

So look at the data on your own website and see what’s already performing and what qualities are true about those pages. Number two, I would say one of the biggest things you can do is just to start small and test. Sometimes you really don’t know what kind of an impact something is going to make until you test on a small section. Then if it does have a high impact, great. Put it here and then roll it out to the rest of your site.

But if it doesn’t have a good impact or it has minimal impact, you learn something from that. But at least now you know not to prioritize it, not to spend all of your time on it and roll it out to your entire website, because that could be potentially a waste of time. So that’s how I prioritize and I customize my SEO audits. I think a lot of us struggle with: What even is an SEO audit?

How do I do it? Where do I even look? Is this even going to make a difference? So that’s how I kind of try to make a higher impact with my SEO audits by taking a more targeted approach. If you have a way that you do SEO audits that you think is super helpful, pop it in the comments, share it with all of us. I think it’s really good to share and get on the same page about the different ways we could perform SEO audits for higher impact.

So hopefully that was helpful for you. That’s it for this week’s Whiteboard Friday. Please come back again next week for another one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

My Shed Plans Review

Product Description:

The thought of building a shed can be intimidating. After all, most people have no idea how to plan it all out and where to even start. How much material will you need? What wood will you use? What are the dimensions?

So many questions, and so few answers. Very often despite wanting to build their shed, many people end up hiring a someone to do it for them. They end up paying more than they need to and the workmanship is nothing to write home about.

Over the past couple of years, Ryan Henderson’s My Shed Plans has seen its popularity skyrocket. Many people have bought it and built their own sheds with the plans in it.

Not only does it cost a fraction of what you’d pay someone else, but you also have the bragging rights that you built your own shed. Ryan is a professional woodworker with twenty years of experience.

He knew exactly what people would need to build their own shed and has given it to them in his bestselling product. We were so impressed that we decided to take a closer look at My Shed Plans and this is what we discovered…


The Good Points:

1) The biggest selling point of this product is the massive size of the collection. There’s something for everyone here. Over and above that, this product is an online bestseller with thousands of copies sold and has positive reviews from satisfied customers. This is excellent social proof that the product delivers.

2) Building a shed can seem like a monumental task. However, if you have basic woodworking skills, all you’ll need are detailed plans. The good news is that the schematic blueprints included in this package are straightforward and detailed. However, they’re easy to understand and follow.

It’s crucial to have concise instructions. The details with the plans have dispense with technical jargon and kept things simple for most people to follow.

3) One common problem many people face when doing woodworking or starting on a new shed is that they buy more material than they need. It’s very easy to overestimate how much material to buy. You may end up buying too much and wasting your money and whatever extra material you buy.

This will not happen here because each project in My Shed Plans is accompanied by a material list. So, you just need to follow that, and you’ll be fine.

4) The garage plans, bonuses and DWG/CAD illustrations not only gives you an idea of what the final project will look like, but it’ll make your life easier. It’s these little things that makes this product head and shoulders above the rest.

5) The product is covered by a 100% money-back guarantee. You can test it out for 60 days and if it doesn’t satisfy you, you can always get a refund.

6) This product over delivers in every area. For the amount of plans you get, the price is amazingly low. If you’re in the shed building business, My Shed Plans will probably be the best investment you ever make.


The Bad Points:

1) With a selection this large, picking a plan out of the lot can be challenging. You’re spoiled for choice and this can make some people indecisive. It may be tempting to hastily skim through the plans and pick one without proper consideration.

So, take your time and choose wisely. Factor in the costs, time it will take, your skill level and the amount of space you’ll need for the shed before choosing a plan.

2) You can only purchase this product online.


Should You Get It?

If you plan on building a shed, then it’s a definite “Yes!”

The product is a collection of 12,000 plans. Imagine that! Twelve thousand… you’ll never find another product with this much variety. The plans, illustrations and specifications are all there.

This is one of those products where you don’t need to think twice about buying it. Get it and start building a beautiful shed today.

>>> Get “My Shed Plans” Now <<<

Goodbye, Generic SEO Audit &ndash; Say Hello to Customization &amp; Prioritization – Whiteboard Friday

This may be of some interest.

Posted by KameronJenkins

It’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today’s Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO audits and howdy to a better way of improving your site.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and today we’re going to be talking about the SEO audit. We’re going to be talking about how to take it from its kind of current generic state to something that’s a little bit more customized and it has prioritization baked in so hopefully we’re going to be doing these SEO audits for higher impact than we’re currently doing them.

What is an SEO audit?

So I think it’s safe to start with a definition of what an SEO audit is. Now, depending on who you ask, an SEO audit can mean a lot of different things. So if you were to boil it down to its just barest of bones, here’s what I would say an SEO audit usually is. This is what someone means when they say SEO audit. 

An SEO audit is a checklist to see if your site is compliant

So it’s a list of checks basically. You have all of these things that are SEO best practices, and you run your site through this sieve and you try to see is my site compliant or not compliant essentially.

So you have things like: Missing H1s, yes or no? Broken links, yes or no? Duplicate title tags, yes or no? So you end up with this whole big, long list of things that are wrong and not according to SEO best practices on your site. 

Purpose = improving SEO metrics

The whole purpose of this is usually to improve some kind of SEO metrics.

Maybe you’re trying to correct a traffic drop or something like that. So you have this whole laundry list of things now that you need to fix as a result of this SEO audit. So usually what you end up saying is, hey, dev team or client or whoever you’re giving this to, “You need to fix these things because they’re SEO best practice.” What’s wrong with this though?

“Fix it because it’s SEO best practice.” What’s wrong with this picture?

I think there are a couple things wrong with this. 

1. May or may not be hurting you

Number one, it means that we’re addressing things that may or may not actually be the culprit of whatever issue we’re facing. It’s just a list of things that didn’t meet a best practices list, but we don’t really know and we’re not really sure if these things are actually causing the issues that we’re seeing on our site. 

2. May or may not have an impact

So because we don’t know if these are the culprit and the things that are hurting us, they may or may not have an impact when we actually spend our time on them.

3. May be wasting time

Number three, that leads to a lot of potential wasted time. This is especially true, well, for everyone. Everyone is very busy. But this is especially true for people who work at enterprises and they have a very large website, maybe a really strapped for time and resources development team. If you give them a list of fixes and you say, “Hey, fix these things because it’s SEO best practices,”they are just going to say, “Yeah, sorry, no.I don’t have time for that, and I don’t see the value in it.I don’t really know why I’m doing this.”

So I think there’s a better way. Move over to this side. 

How to customize

Customization and prioritization I think are a lot better alternatives to doing our SEO audits. So there are three kind of main ways that I like to customize my SEO audits. 

1. Don’t look at everything

Number one, it may sound a little bit counterintuitive, but don’t look at everything. There are plenty of times when you do an SEO audit and it makes sense to do a kind of comprehensive audit, look through all kinds of things.

You’re doing links. You’re doing content. You’re doing the site architecture. You’re doing all kinds of things. Usually I do this when I’m taking over a new client and I want to get to know it and I want to get to know the website and its issues a little bit better. I think that’s a totally valid time to do that. But a lot of times we’re doing more work than we actually have to be doing when we look at the entire website and every single scenario on the website.

So maybe don’t look at everything. 

2. Start with a problem statement

Instead I think it could be a good idea to start with a goal or a problem statement. So a lot of times SEO audits kind of come in response to something. Maybe your client is saying, “Hey, our competitor keeps beating us for this. Why are they beating us?” Or, “Hey, we’ve had year-over-year decline in traffic.What’s going on? Can you do an SEO audit?”

So I think it’s a good idea to start with that as kind of a goal or a problem statement so that you can narrow and target your SEO audit to focus on the things that are actually the issue and why you’re performing the audit. 

3. Segment to isolate

Number three, I think it’s a really good idea to segment your site in order to isolate the actual source of the problem. So by segment, I mean dividing your site into logical chunks based on their different purposes.

So, for example, maybe you have product pages. Maybe you have category pages. You have a blog section and user-generated content. There are all these different sections of your website. Segment those, isolate them, and look at them in isolation to see if maybe one of the sections is the culprit and actually experiencing issues, because a lot of times you find that, oh, maybe it’s the product pages that are actually causing my issues and it’s not the blog posts or anything else at all.

So that way you’re able to really waste less time and focus, take a more targeted, focused look at what’s actually going on with your website. So once you’ve kind of audited your site through that lens, through a more customized lens, it’s time to prioritize, because you still have a list of things that you need to fix. You can’t just heap them all onto whatever team you’re passing this on to and say,” Here, fix these all.”

How to prioritize

It’s a lot better to prioritize and tell them what’s more important and why. So here’s how I like to do that. I would plot this out on a matrix. So a pretty simple matrix. At the top, your goal goes there. It keeps you really focused. All of these little things, say pretend these are just the findings from our SEO audit.



On the y-axis, we have impact. On the x-axis, we have time. So essentially we’re ordering every single finding by what kind of impact it’s going to have and how much time it’s going to take to complete. So you’re going to end up with these four quadrants of tasks. 

Quick wins

So in this green quadrant here, you have your quick wins.

These are the things that you should do right now, because they’re going to have a really high impact and they’re not going to take a lot of time to do. So definitely prioritize those things. 

Schedule & tackle in sprints

In this blue quadrant here, you have things that are going to make a really high impact, but they also take a lot of time. So schedule those after the green quadrant if you can. I would also suggest breaking those larger, time-intensive tasks into smaller, bite-sized chunks.

This is a good idea no matter what you’re doing, but this is especially helpful if you’re working with a development team who probably runs in two-week sprints anyway. It’s a really good idea to segment and tackle those little bits at a time. Just get it on the schedule. 

Deprioritize

In this orange down here, we have things to maybe deprioritize. Still put them on the schedule, but they’re not as important as the rest of the tasks.

So these are things that aren’t going to make that high of an impact, some impact, but not that high, and they’re not going to take that much time to do. Put them on the schedule, but they’re not as important. 

Just don’t do it

Then in this last quadrant here, we have the just don’t do it quadrant. Hopefully, if you’re taking this really nice targeted look at your site and your audit through this lens, you won’t have too many of these, if any.

But if something is going to take you a lot of time and it’s not going to make that big of an impact, no one really has time for that. We want to try to avoid those types of tasks if at all possible. Now I will say there’s a caveat here for urgency. Sometimes we have to work on things regardless of what kind of impact they’re going to make on our site.

Maybe it’s because a client has a deadline, or it’s something in their contract and we just have to get something done because it’s a fire. We all have love/hate relationships with those fires. We don’t want to be handling them all of the time. If at all possible, let’s make sure to make those the exception and not the rule so that we actually get these priority tasks, these important things that are going to move the needle done and we’re not constantly pushing those down for fires.

One last thing, I will say impact is something that trips up a lot of people, myself included. How do you actually determine how much of an impact something is going to have before you do it? So that can be kind of tricky, and it’s not an exact science. But there are two main ways that I kind of like to do that. Number one, look for correlations on your website.

So if you’re looking at your website through the lens of these pages are performing really well, and they have these things true about them, and they’re on your list of things to fix on these other pages, you can go into that with a certain degree of certainty, knowing that, hey, if it works for these pages, there is a chance that this will make a high impact on these other pages as well.

So look at the data on your own website and see what’s already performing and what qualities are true about those pages. Number two, I would say one of the biggest things you can do is just to start small and test. Sometimes you really don’t know what kind of an impact something is going to make until you test on a small section. Then if it does have a high impact, great. Put it here and then roll it out to the rest of your site.

But if it doesn’t have a good impact or it has minimal impact, you learn something from that. But at least now you know not to prioritize it, not to spend all of your time on it and roll it out to your entire website, because that could be potentially a waste of time. So that’s how I prioritize and I customize my SEO audits. I think a lot of us struggle with: What even is an SEO audit?

How do I do it? Where do I even look? Is this even going to make a difference? So that’s how I kind of try to make a higher impact with my SEO audits by taking a more targeted approach. If you have a way that you do SEO audits that you think is super helpful, pop it in the comments, share it with all of us. I think it’s really good to share and get on the same page about the different ways we could perform SEO audits for higher impact.

So hopefully that was helpful for you. That’s it for this week’s Whiteboard Friday. Please come back again next week for another one.

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Changes Coming From Instagram: What Marketers Need to Know

This may be of some interest.

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook’s search […]

The post Changes Coming From Instagram: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Thank you for reading.

Paid Social Media Jobs Review

There are literally millions of people who wish they could quit their day jobs. With an uncertain economy, nasty bosses, a dreadful commute and salaries that allow you to only live from paycheck to paycheck… the idea of making a living online is a dream held by many.

Paid Social Media Jobs is an online program that promises that you can make money online easily if you purchased their program. A story about a lady, Annie Jones, is used to inspire confidence in the training and the earning potential of this course.

We decided to take a closer look at Paid Social Media Jobs and this is what we found out…


The Good Points:

1) With the thousands of scams and hyped up opportunities online, Paid Social Media Jobs is one of the more trustworthy ones. There are people who are making good money as social media managers. This course will give you a good foundation to get started and make some money online.

Of course, to get to 4 or 5 figures a month, you’ll need to work on your skills and look beyond this course. Nevertheless, it’s a good start.

2) The instructions are laid out in an easy to understand manner that will make it a breeze to follow. People who are not savvy with computers and the internet will be able to understand the process and follow it in a step-by-step way.

3) The program is an online bestseller. To some extent this is reassuring.

4) There are a variety of methods to choose from. So, there’s something for everyone here.

5) This product is backed by a 100% money-back guarantee. You can test it out for 60 days and if you do not make any money with Paid Social Media Jobs, you can get a refund and recoup your investment.

6) The methods shown are scalable. Once you understand how it all works, and you gain confidence in completing and delivering jobs, there’s nothing stopping you from trying out other freelancing platforms to increase your income.


The Bad Points:

1) The sales copy has a lot of hype and can make people skeptical. Over and above that, the earning potential is exaggerated. While the methods shown do work, you’ll not make as much as the sales copy claims.

To get to that level, you’ll need to work on your business for quite a while. This is not a ‘get rich quick’ program like the sales page wants you to think it is. Nevertheless, if you want a simple and straightforward way to make a couple of hundred or a few thousand a month, this course can help you.

2) You can only purchase this product online.


Should You Get It?

If you’re looking to supplement your income with a couple of hundred every month, this is a good way to start. Freelancing is a proven business model and Paid Social Media Jobs will show you what to do.

It’s relatively easy to follow and has very low startup costs. After all, you can get a free account with most social media sites. From there, it’s just a matter of following the instructions in this program.

Most people will benefit from just a couple of hundred dollars extra. It could take care of your utilities bill or a car payment or cover gas money… and so much more. Once you get better at it, you could start outsourcing or arbitraging and making a couple of thousand each month.

Of course, that’s in the future when you have experience. But it all starts now. Paid Social Media Jobs will give you that stepping stone towards diversifying and increasing your income. Definitely worth trying.

>>> Get “Paid Social Media Jobs” Now <<<

Affiliate Income Secrets Review

Affiliate Income Secrets Review – The Easy Way  To $10K/Month By Copying An Ex School Teacher? 

Name: Affiliate Income Secrets 

Product Owner:Mike Thomas (Mike from Main)

Website: Click Here 

Price: $17 

 

In a nutshell, what is Affiliate Income Secrets? 

Affiliate Income Secrets is a step-by-step video course that shows you how to go from a standing still position to generating $10K a month as an affiliate marketer.   

Who is Affiliate Income Secrets for? 

This course is ideal for beginners to affiliate marketing. There’s a few golden nuggets in there for experienced marketers too, but they may find that some of the course a little tiresome as Mike goes through basics that they already know. However, for newbies, this is awesome. I’ve seen far too many courses in the past, touted as ‘newbie friendly’ and then crucial aspects are glossed over. This inevitably leads to newbies being unable to replicate success. Mike spends time going through everything in detail, so even a child can understand each and every aspect. 

 

3 things I love about Affiliate Income Secrets: 

  1. It’s a step-by-step video course, where not stone I left unturned. Nothing is glossed over. Mike even gives you links to great resources he uses himself in his business, such as free places to advertise your new affiliate business, they type of webcam and microphone that’s best to use, editing software for video etc.  
  2. It’s by an ex school teacher. Look, just because you can do something, doesn’t mean you can teach it, that’s fact! If you’ve ever got driving lessons from a family member or friend in the past, you’ll know what I mean. Because of Mike’s years in teaching, he has an amazing way of explaining things so that literally anyone can quickly grasp concepts. Again, this is great for newbies. 
  3. Mike’s unassuming nature is quite refreshing in this industry. He comes across as genuine, even admitting to his failures and mistakes. For example, in one video, he talks about specific mistakes he made building landing pages. He also lets you watch him log into his PayPal account so you can see that his methods are bringing him over $10K a month. This isn’t the typical photo-shopped images you see everywhere (which can be easily doctored). If you like the non-hype approach, then this course is for you. 

 

What will I get inside Affiliate Income Secrets?

Inside Affiliate Income Secrets, you will get 22 videos, which walk you through all the ‘building blocks’ of Mike’s affiliate business. These 22 videos are split into 2 parts: 

Part 1 – “A Complete Look At My Business” 

Video 1: Creating Your Empire 

Video 2: My Personal $277/day Blueprint 

Video 3: Income Cash Calculation System 

Video 4: Audience Conversion Cash Cow 

Video 5: The Authority Rub-off System 

Video 6: The VALUE Enhancer 

Video 7: Networking For PROFIT 

Video 8: Your Daily ATM 

Video 9: 24-Hour Product Creation 

Video 10: The No-Product-Needed System 

Video 11: Scaling Secrets 

Video 12: The $1 Start 

 

Part 2 – “The $277/Day Quick Start Formula” 

This a 10 video series that go through real life examples of how Mike is making consistent affiliate commissions.  

These videos support what you’ve learnt in Part 1, and it’s rare to see a marketer put everything he teaches into practice, effectively proving that he’s only teaching you what actually works for him, and not hearsay or theory he’s found elsewhere. 

 

Any drawbacks to Affiliate Income Secrets? 

As I’ve explained before, there are a few golden nuggets that even experienced marketers may have overlooked in their affiliate business. This is a very comprehensive course, designed to take newbies to $10K+ a month, on a ‘no stoned left unturned’ basis. If you’re an intermediate, you may find some of the course a little tedious because you already know the information. That’s really the only drawback… just digging through and finding the missing jigsaw puzzles. If you’re a newbie, there are no drawbacks at all, as it’s this level of detail you need to be successful.  

 

Do I get any bonuses with Affiliate Income Secrets?  

Yes. You can get access to a live training where Mike shares even more of his secrets. But the best thing is that you’ll be able to ask him anything about his system. So anything you’re unsure of, there’s no need to guess the answer. 

 

Final thoughts on Affiliate Income Secrets: 

This industry is full of people talking the talk, but few are actually making serious affiliate commissions. Mike is very genuine in showing you exactly how he goes about making over $10K a month, and gives you real life case studies to see all of his teachings in action. Plus, the fact that he is an ex school teacher is a real advantage, as he has a way of being able to get aspects across to you in the clearest, most concise way (he has had to teach easily-bored, unruly kids, after all!) 

If you’ve bought courses in the past which you’ve found difficult to grasp because crucial parts were glossed over, then Affiliate Income Secrets is for you. 

 

==>> DOWNLOAD AFFILIATE INCOME SECRETS NOW & GET STARTED