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Monthly Archives: May 2019

WP Zero Bounce Review – Reduce Your Site’s Bounce Rate and Increase Profits

Are you having trouble with your site’s SEO?

Do you know what is a bounce rate?

I know how super hard it is to get your visitors stuck in your website. Most of the marketers lose almost 40-60% of their visitors after visiting their websites. These people are just visiting a single page of their site and then go back to where they came form by clicking the back button.

If you are losing visitors just like this, you are definitely losing money as well. So, today what I’m about to show you will change everything.

Introducing WP Zero Bounce 2.0!

This is the perfect software that helps you prevent losing visitors. It will force your visitors to go to another page of your site or redirect them to anywhere you want. Awesome, right?

Wanna know more? Let’s go check this review!

WPZeroBounce2

Features

  1. Make More Sales with Affiliate Marketing

Affiliate marketing is easy when you let others do the selling for you. With ZERO BOUNCE you can automatically redirect people to places like Amazon.com using your affiliate link for easy sales!

  1. Make Money with Adsense for Search

Adsense for Search (AFS) is a program where you put a custom search engine on your site and get paid when a person clicks on a result. Use ZERO BOUNCE to redirect “lost” traffic here and get paid every time they use the AFS search engine!

  1. Get a Major SEO Boost

Thanks to Google’s latest updates bounce rate is now a MAJOR factor when it comes to ranking websites. By virtually eliminating your bounce rate ZERO BOUNCE gives you a HUGE boost to your ranking power so you can get more laser-targeted, buyer-ready organic traffic!

  1. Build an Ultra Profitable List

People ignoring the opt-in form on your site? Redirect them to a squeeze page for more conversions and signups!

  1. Get Increased Sales

Instead of allowing 50% to 70% of your hard earned traffic leave without spending a dime, redirect them to coupons, discounts, and other offers to ensure that you’re making as many sales as possible!

  1. Get Lower CPC with Adwords

If your landing page has a low Quality Score (and it will if you have a high bounce rate) expect to pay an arm and a leg for clicks on your ad. With ZERO BOUNCE your virtually nonexistent bounce rate will help you get lower CPCs for your ads! Money saved is money earned!

  1. Improve Conversions with Site Networking

Have multiple sites in the same niche? Use ZERO BOUNCE to link them all together. Or redirect “lost” traffic to a page that lists all of your sites so that visitors remain in your network. Sky-rocket your conversions with ease!

  1. Get Quality Feedback and Fully Optimize Your Site

Getting feedback for your site can be tough. People who had issues with it are probably long gone. With ZERO BOUNCE you can redirect those who click off your site to a survey allowing you to collect relevant data so that you can improve your site for maximum conversions!

  1. Get Creative

With ZERO BOUNCE the possibilities are endless! Get creative and redirect your “lost” traffic wherever you want.

Download WP ZeroBounce 2.0 – Click here

How Does It Work?

This is super easy as ABC. Just follow the easy steps on this video:

 

Good Points

  1. Save more visitors from leaving your site and monetize them
  2. Get automatic updates for free
  3. Responsive technical support
  4. Awesome bonuses are includedWPZeroBounce

Bad Points

  1. For WordPress users only
  2. Need to have stable internet connection
  3. Need to contact support desk if you have questions

Conclusion

Worry no more about your bounce rate. You are one click away in solving it. Gain more sales like you’ve never had before. GET Your copy of WP Zero Bounce 2.0 now!

How I Gain 1,260 Instagram Followers Per Week

This may be of some interest.

instagram

Do you want to be instafamous?

Well, who doesn’t?

Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following.

My Neil Patel account has been growing by 1,260 followers per week.

follower growth

And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.

Right?

Well, not only did we test this strategy out on my profile, but we also did it on 2 other profiles.

It works no matter what industry you are in. Heck, it works even better if you aren’t in B2B like me.

Just look at Dhavalilama. His likes per image have been growing by just using the heart trick, which I will explain in a bit, and he isn’t using my whole strategy. :/

So, how do you gain more Instagram followers each week without spending money?

Tip #1: Instagram wants long videos

You’ve heard everyone say that you need to upload videos. Social networks like Instagram aren’t just competing with other social networks, they are competing with traditional media and even companies like Netflix for your attention.

If you upload videos, you’ll find that you’ll get more engagement than if you just upload images.

But the key isn’t to just upload any video… it ideally needs to be engaging and long.

By long I am not talking about a 60-second video, I’m talking minutes. You’ll have to leverage IGTV for this, but that’s what they want as not enough people are using that feature.

Hence, if you use IGTV, they’ll push your video more.

That way when someone is watching a 5-minute video you just posted, they’ll be able to watch the first 60 seconds on their feed and then they’ll be pushed over to IGTV.

All you have to do is upload the video to IGTV and select the “post a preview” option.

preview

What this does is, it uploads the video to IGTV and then also promotes the video through your feed.

Just look at this video that I only posted on IGTV.

igtv

It had 236 views before writing this blog post.

When I posted that video, I had 9,078 followers, which means I had an engagement rate of 2.59%.

Now if you look at this video that I posted…

igtv

It had 2,971 views before writing this blog post.

When I posted that video I had 21,047 followers, which means I had an engagement rate of 14.11%.

What’s crazy is, that one simple change increased my video engagement by 444%.

Tip #2: Ask and you will receive

Instagram’s algorithm is simple… the more views and likes your videos and images receive, the more people will see them, which increases engagement and your follower count over time.

There’s not too much more to the algorithm.

Of course, they are looking at things like what percentage of your followers actually engage… but still, the algorithm from a conceptual standpoint is simple.

So, have you thought about asking for people to “like” your image?

Now with Instagram, people are using it via their cell phone so it’s more of a “double tap” than a like… but you get the point.

On average, when I post an image on Instagram I can generate 945.6 likes.

Here’s an example of one of those images:

neil patel quote

And as you can see from the engagement, that one did better than most of my images as it has over 1,000 likes.

Plus, the messaging resonates with a lot of people.

But here is one that is simple…

double tap

I just asked people to “double tap” if they need to improve their video skills.

It didn’t take much creativity to come up with that image and it received 1,441 likes. In other words, it produced 51.96% more engagement.

You should give it a try… I tend to use this tactic a few times a month and it works really well.

Just be careful though, if you use it every day or every week, people will get sick of it and it will stop working. Hence, I only use it a few times a month max.

Tip #3: Go live

Did I already mention that Instagram is competing with television networks and Netflix?

Because of that, what kind of content do you think they want more of?

Well, yes they want more video content, but we already talked about that.

They want more live content.

Think… reality TV.

Now the live content you produce doesn’t have to be like Keeping up with the Kardashians… they just want live content that people are looking forward to viewing.

You know how you will tune into shows like American Idol or the latest soccer or football match because it’s live and you want to see what’s happening in real time? That’s the effect Instagram is hoping for with live content.

Now, when you go live, Instagram is promoting it heavily so you’ll get more viewers. It doesn’t matter what you talk about… they just want to see more people go live.

Every time I go live, I am able to get at least 1,000 views. Just look at the live I just did…

live

In the first 6 hours, it’s already received 718 views and I did this live session on a Sunday during non-peak hours. Within the first 24 hours, it will easily surpass 1000 views.

In other words, go live! It’s a simple and quick way to grow your following count. Ideally, you should be going live on a weekly basis.

Heck, you can’t go live too much… feel free to go live daily.

Tip #4: Respond to comments

This one is simple, but no one really does it.

Social networks are supposed to be social. That means you should participate.

And no, I am not talking about just liking other images and viewing videos. I’m talking about engaging with people and talking to them.

So, when you like something that someone else posts, leave a comment.

And when someone leaves a comment on one of your posts… what do you think you should do?

You should respond to them with a comment.

Now, let’s look at some of my posts for a minute. You’ll see decent engagement, but more so, you’ll see me being very active.

comments

Just look at all of my responses.

By engaging with people, you’re more likely to build a relationship with these individuals, which makes it more likely that they will back and continually engage with your posts.

Tip #5: The heart trick

Alright, are you ready for the heart trick? You know, the one Dhavalilama has been using to boost his like count by 300%.

The concept is simple, but it will take a bit of finesse to implement.

A part of Instagram’s algorithm is how much engagement you get from other Instagram users within the first hour of you posting anything.

Now, I’ve done a lot of tests with this… if you can get Instagram users who have more followers than you to like your image or video when it first goes live you’ll find that your content is much more likely to show up on the discovery page.

From a lot of testing, here’s what seems to be the most effective:

  • Get people with larger following accounts to like your image or video within the first hour it comes out.
  • Ask them to not like anything else within that hour. We’ve found that if they like too many images or videos it doesn’t work.
  • And if they are feeling extra generous, have them leave a comment.

The heart trick isn’t that complex, but it is hard to implement because you have to convince users who are more popular than you to like your content right when you publish.

And ideally, you need 6 people who have large accounts (the bigger the better), for this to work extremely well.

Tip #6: Create multiple stories each day

What do Tai Lopez, Gary Vaynerchuk, and Grant Cardone have in common?

Well, other than the fact that they all have over a million Instagram followers…

They all post a ton of stories per day.

And when I mean a ton, sometimes they are posting over 20 stories a day… literally.

The more stories you post, the more engagement you’ll create, which will lead to more followers.

Just look at the stats from the stories I just posted:

story instagram

I can generate over 1,000 views within 8 hours of posting a story and generally in the range of 1,600 to 2,000 views within 24 hours.

The same story 23 hours later received 1870 views.

story 23 hours

Here are some things to keep in mind if you want to maximize stories:

  1. Don’t post all of your stories at once, spread them out throughout the day. This will cause people to keep coming back and engaging with your profile.
  2. Use a combination of both images and videos within your stories. Overall, you’ll find that videos create more engagement.
  3. The more stories you publish, the better off you are.
  4. Add polls to your stories, this also helps boost engagement.

polls

Tip #7: Quality matters

Have you noticed that some images get more likes than others? Or certain videos get more engagement?

Instagram is a visual social network. So the visual part is important… you want your images and videos to look great no matter what.

Now, they don’t have to be perfect, but you do want to make sure you are posting images that people enjoy.

Here’s what I mean…

When you look at my profile, you’ll see a ton of images of me that contain quotes.

instagram profile

Some of those images perform really well, while others don’t. For example, every time I post a quote using this image template…

bad template

It gets 21.4% less engagement then when I use this template…

good template

Keep track of what your followers like and don’t like. Post more of what they like and stop posting the stuff that has low engagement.

Tip #8: Test, test, test

Speaking of posting more of what your followers like and less of what they don’t, you need to constantly test.

Even though quality matters, when you are testing you shouldn’t aim for perfection. Just aim for speed.

Once you find something that people like, do more of it.

For example, I ask people to double tap as I talked about in tip number 2 because I learned it through testing.

heart tap

Here are some other things I’ve learned through testing:

  • Simplicity is the ultimate sophistication – people prefer clean images that are simple.
  • Use bright colors – images that are darker, such as night photography don’t perform as well.
  • Switch things up – if you do the same thing every week you’ll find your engagement starting to drop.
  • People want to get to know you – they don’t want to get to know the Photoshop version of you. Be realistic and personal. Connect with your followers.
  • Filters don’t matter – don’t waste too much time modifying or adjusting your images. Little things like filters don’t make the biggest difference.
  • Hashtags aren’t game changing – I know everyone says you have to use hashtags and you should here and there… but they aren’t game-changing. So don’t spam and use 20 hashtags per image you post. And when you do use them, pick relevant and popular ones. You can use Ubersuggest to figure out what keywords are popular.
  • Use Instagram analytics – it tells you when your followers are online so you know when to post. If you post when they are online you’ll get much more engagement.

A good example of a test I’ve run is when I post on my feed. As you can see from my stats…

igstats

My followers are most likely to be on Instagram at 9am. So I try to post around that time, which has helped me get 8.41% more likes per image.

Every little bit adds up!

Conclusion

You don’t have to spend money on ads to grow your Instagram following. If you follow the tips above, you’ll do well and find that you can grow your weekly following count by over 1,000 net new followers each week.

Now, I know you may not want to use Instagram because it doesn’t have your “ideal” audience, but you can drive conversions from Instagram.

For example, when I went live on Instagram and I told the audience to check out my ad agency Neil Patel Digital, I was able to generate 2 leads.

Neither of the leads were ideal customers, but it is a numbers game. If I continually do it I will be able to generate clients.

In the past, I have closed 3 deals from Instagram… one paid $120,000, the other paid $1,000,000, and the last paid $300,000.

They were all consulting arrangements, so I had substantial costs associated with the revenue, but it shows that Instagram does work.

Heck, if it didn’t, I wouldn’t be back on Instagram again (this is my 3rd profile, I no longer use the other 2).

You can also use the swipe up feature to drive people to your site and this will help you generate leads and sales.

So, what do you think about Instagram? Are you using it on a daily basis?

The post How I Gain 1,260 Instagram Followers Per Week appeared first on Neil Patel.

Thank you for reading.

Easy Cellar Review

Product Description:

Over the past few years, the topic of survival and being a prepper has seen a huge increase in popularity. This has spawned many survival guides and programs. However, most are just untested theory… and some are downright ridiculous with tips on surviving a zombie attack, etc.

In reality, natural disasters, terrorist threats and food shortages are much more likely than a situation that resembles The Walking Dead.

Easy Cellar is one of the bestselling survival guides on the market right now. It has sold thousands of copies and has many positive reviews. Written by survival expert, Tom Griffith, this book is extensive and comprehensive.

It covers a wide range of very pertinent topics to ensure you have that edge to survive when things go sideways. The information is in-depth and varied enough to make this an excellent reference guide for any survival enthusiast regardless of experience.

Let’s examine this product in greater detail and see if it’s right for you.


The Good Points:

1) One of the biggest selling points of Easy Cellar is that it teaches you how to build a bunker. Most survival guides only mention stockpiling food and supplies in your own home. But, this guide takes it to the next level. You’ll be better prepared by having a plan B, because putting all your eggs in one basket is never a good idea.

2) You are taught food preservation techniques such as preserving meat and more. In the event of an EMP (electromagnetic pulse) attack, all your electronic items will be rendered useless. Your refrigerator will be no better than a white elephant.

During times like these, what you learn in Easy Cellar will help you to make your food supplies last without a fridge.

3) The program also includes video instructions to better explain things. So, you have both the written word and visual explanations to guide you. That’s excellent.

4) The importance of water can never be overestimated. Easy Cellar will show you how to store enough water so that your family and you will never run short during a crisis. This information is priceless.

5) Easy Cellar will help you stay safe from looters and intruders when law enforcement collapses during a crisis. If your house is unsafe during a hurricane, the bunker that Easy Cellar shows you how to build will keep you safe.

6) All the information in this book is simple and easy to follow. The conversational tone in the book keeps it interesting while being informative. It covers many different aspects of survival. There are tips here that will be of use to the most experienced preppers too.

7) The product also has 2 free bonuses – ‘56 Items to Stockpile in Your Easy Cellar’ & ‘America’s Natural Nuclear Bunkers: Find the Closest One to Your Home.’ Both these bonuses are excellent and highly useful.

8) The product has a 60-day money back guarantee. If you’re not pleased with it, there is no risk. You can always ask for a refund.


The Bad Points:

1) There is a lot of information to digest here, and it can be overwhelming. You’ll need to read it slowly and take one step at a time. Do not toss it aside because there’s too much to cover. Even reading 10 pages a day will help you complete it in no time at all.

2) Knowledge alone will not suffice. You need to follow the instructions and take action. The bunker will not build itself. You’ll learn best with hands on experience. So, you need to do some work to be prepared.

3) You can only purchase Easy Cellar online. You’ll need a computer and an internet connection.


Should You Get It?

If you are a survivalist or prepper and you want to be ready for any crisis or catastrophe, you definitely should get Easy Cellar. The information is extremely useful and reliable.

This is real-world information that works. The best time to prepare is now. Getting it today will mean that you can start working on your bunker and other survival tasks to ensure that you’re better prepared.

This book is one of the best investments you could ever make.

>>> Get “Easy Cellar” Now <<<

The Best 16 Online Quiz Makers in 2019

This may be of some interest.

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet, the average attention span actually dropped in 2015, to a mere eight seconds.

Fortunately, there are fun and unique strategies you can implement to engage your audience — and one of those strategies is an online quiz maker.

Similar to the addictive nature of Jeopardy, online quizzes are a fun way for people to engage with your brand. Additionally, consistent online quizzes can help you stay top-of-mind when your consumer is finally ready to buy.

For you, online quizzes can also help you gain a better understanding of your users, and help you create stronger relationships with them.

But, whether you’re looking for a professional survey tool or a more lighthearted quiz maker, there’s a range to choose from — which one will help drive the best long-term results?

We’ll explore our favorite 16 quiz makers shortly, but first, let’s take a look at the key features of great quiz makers.

Key Features of a Great Quiz Maker

Quiz makers come in all forms. Some are incredibly professional, while others are pretty casual. Some are intended for fun, and others are meant to drive real business growth.

Whatever your goal, you should always look for the following key features in your quiz maker software.

1. Easy Promotion Options

You’re trying to gather as many responses as possible, right?

So, choosing a service that has built-in sharing options should be a top priority, as it’ll help increase reach.

Make sure your solution has a native sharing option for better social media reach.

2. Data Collection / Analysis

How are you going to collect and use the data?

This is a huge issue. If the data that’s collected is difficult to sort through and doesn’t help you identify key trends, then it’s useless.

Make sure the data you collect can be exported or analyzed in-app in a way that’s easy for you.

3. Lead Capture

In 9 out of 10 instances, you’ll also want your quiz to capture lead data from the user.

Make sure there’s a built-in method to collect more than just respondent’s answers — and ensure it can integrate with your primary CRM or ESP.

Now that we’ve covered that, let’s get into our favorite quiz making solutions.

The 16 Best Online Quiz Makers in 2019

1. Survey Anyplace

Price: Free | Premium from $25 per month

Survey Anyplace is one of the lesser-known but more advanced tools out there, and is focused on giving the best user experience possible. With fun interactive elements and personalization features, it aims to be the best option for customer engagement. For example, the tool offers the ability for respondents to download a personalized PDF at the end of the survey, based on their answers to the questions.

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2. Typeform

Price: Free | Premium: From $30 per month

Typeform takes quizzes and makes them intuitive for both the creator and the user. By offering one question at a time and delivering the quiz in an attractive, responsive interface, Typeform has become a leader in the world of online quizzes and surveys.

The platform is easy to use with its drag-and-drop editing tools. It’s also versatile, offering customer surveys, quizzes, lead generation tools, and more. There are numerous templates to choose from which can be customized to your individual needs.

Using Zapier, Typeform can be seamlessly integrated into CRM services like HubSpot. This way, all the data you collect is automatically added to your existing contacts.

However, it’s important to note some people might feel frustrated when receiving questions one at a time, since it can be more time-consuming. Additionally, the free version limits you to collecting only 100 responses per month.

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3. Survey Monkey

Price: Free | Premium: From $31

With Survey Monkey, you can create basic polls and questionnaires in minutes, and the basic version is free to use. The software features hundreds of templates and questions written by ‘survey methodologists’, and are specifically designed to draw the right information out of respondents.

Although you can customize the design and layout of your quizzes and surveys, a common criticism is that you can’t fully brand the surveys because the Survey Monkey logo remains.

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4. Fieldbloom

Price: Premium: $39 per month

Fieldbloom surveys and quizzes are particularly aesthetically-pleasing. The templates feature high-quality images and the graphics are excellent. This is a good option for creating quizzes, surveys, and forms with seamless data integration with HubSpot, MailChimp, Google Sheets, and many more.

Advanced features like skip logic and answer piping directs users into pathways based on their answers, making this one of the more advanced tools available.

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5. Qzzr

Price: From $24.99 per month

Qzzr was built by inbound marketers with the specific goal of bringing in qualified leads. It creates fully customizable quizzes and surveys through its simple, elegant interface.

Users can also leverage its comprehensive data analysis of the responses, and use its social sharing integrations to reach a larger audience.

One of the most impressive features is the ability to target offers based on the users’ answers. For example, you can add a ‘Buy Now’ CTA on the results page for a product a user expressed interest.

It’s one of the cheaper options in the list, but lacks the advanced logic features of some of its competitors.

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6. GetFeedback

Price: Premium: From $50 per month.

GetFeedback prides itself on its aesthetically-pleasing interface — both customer-facing, and the back-end. It is one of the more advanced options for quiz and survey creation but is still relatively easy to use for the novice. It offers integration into Salesforce CRM software, and detailed analytics so you can put your newfound data to good use.

Offering full customization to your branding and coming very highly-rated, GetFeedback is one of the premium options on the market, ideal for larger teams and companies that really want to drill down into their audience data.

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7. Google Forms

Price: Free

Google Forms is a free and easy-to-use form tool that runs within G Suite. The functionality is on the basic side and the interface isn’t the prettiest, but you can make decent forms and create quizzes to capture customer data. Since Google Forms is part of G Suite, you can pull data straight into Google Sheets for analysis.

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8. Riddle’s Quizmaker

Price: From $15 per month

Riddle’s Quizmaker is another easy-to-use tool with a focus on capturing email addresses. You can collect data from leads and send it directly to your lists in MailChimp or other software. Riddle’s Quizmaker is particularly good value for small businesses and entrepreneurs.

The tool is available as a WordPress plugin, or quizzes can be embedded into your site via an embed code. The quizzes are fully customizable, so you can stamp your branding all over them.

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9. Playbuzz

Price: Free

Full of cheap-looking ads, but absolutely free, Playbuzz is a great option for those who want to jump in and have a go at creating quizzes without the outlay upfront. Try it out, and if it works for you, move onto a premium quiz maker with more features and a better, ad-free interface.

The tool is quick and easy to get started, so it’s a good beginner’s option. Additionally, it’s easy to share your pro-looking quizzes on social media once you’re done.

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10. SurveyGizmo

Price: Free | Premium: From $25 per month

SurveyGizmo is a feature-rich quiz and survey creation tool with a user-friendly interface. There are two versions — one geared towards individuals and small businesses, and another for larger enterprises. The former focuses on ease-of-use, while the latter enables deeper analysis of data and focuses more on customer research.

The free version is limited to three surveys, so you can use it as a test run. The cheapest paid version is on the pricey end of the spectrum, but still offers good value for teams that need a powerful customer survey and quiz making tool.

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11. Wufoo

Price: Free | Premium: From $14.08 per month

A versatile tool for form design, survey creation and quiz making, Wufoo is a cloud-based platform used by some of the biggest names in the industry. Its most notable feature is the advanced form logic and the ease with which you can collect, store, and organize data.

Not as easy to use as some of the more basic tools out there, Wufoo takes a bit of getting used to if you’re using the more advanced features (basic coding may be required!), but for basic form creation, it’s still pretty intuitive.

The free version limits the number of responses, but above that there are a number of price points, so it’s a good option for quickly growing businesses.

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12. Ask Nicely

Price: From $375 per month

Ask Nicely is a form and survey creator with a focus on customer feedback and improving your Net Promoter Score (NPS). The software integrates with HubSpot, Salesforce, or Slack and allows you to automate customer follow-up to improve ratings and reviews on sites like Google.

Ask Nicely is more than just a quiz maker — it’s an advanced marketing tool suitable for medium to large companies who really value customer engagement. Pricing is based on your needs, but $375 is a rough idea of how much it will cost you. (It’s not cheap.)

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13. Brandquiz

Price: Free | Premium from $19 per month

Brandquiz is a good option for quickly and easily creating fun branded quizzes with a range of templates available. The platform enables integration with major marketing tools like Salesforce, HubSpot, or MailChimp, to make the most of the data collected.

The free version extends to up to 100 participants per month, while a range of paid plans offer value for growing companies.

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14. Microsoft Forms

Price: Free

Microsoft Forms, similar to Google forms, was probably developed just so that they were present in the marketplace. The tool has seamless integration with other Microsoft Office software. It’s not the prettiest of interfaces nor the best software on the market, but it’s free to use and is a solid option for creating basic forms and quizzes.

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15. Form Crafts

Price: From $15 / month

Although designed for creating simple questionnaires, newsletter sign-ups and the like, Form Crafts supports multi-page forms so it can also be used to make quizzes. With real-time analytics, conditional logic, and easy integration with WordPress via a plugin, it offers a good alternative to the mainstream options.

Pricing is competitive with a range of options to suit any growing business.

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16. ClassMarker

Price: From $39.95 / month

ClassMarker is a quiz maker designed for education professionals with custom plans for business users, too. You can create tests and exams online that are accessible to as many users as you like. The test can be customized to your branding and can even include branded certificates. A sophisticated results platform allows you to easily analyze the data and draw your conclusions.

This is a good option for large businesses who need to survey a lot of users. Pricing plans are pretty competitive for the level of functionality and customization available.
Screen Shot 2019-05-21 at 10.57.08 AM

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Which quiz maker is right for me?

Of course, the best quiz maker for you is largely dependent on your company goals and audience. If you’re looking for the most beautiful quiz maker with seamless integration into the best marketing software, you probably want to go with Typeform.

However, if you’re looking for an advanced and customizable tool that’s great for lead generation, I like Survey Anyplace.

For the most basic free tools out there, choose Google or Microsoft Forms depending on your tribe. However, Fieldbloom and Qzzr are two of the most attractive looking options at mid-range pricing.

Check out our comprehensive guide if you want to find out the best ways to capture more leads with quizzes — and good luck in your quest for the best quizzer on the market.

Thank you for reading.

Eat Stop Eat Review

Product Description:

Over the past couple of years, the practice of intermittent fasting has seen it’s popularity skyrocket as more and more people see how effective it is for weight loss and to achieve health and wellness.

The theory itself is simple. You have 2 window periods – one for fasting and one for eating. In most cases, the eating window is just a few hours where you get all your calories for the day within this period… and during the fasting window? Well, you don’t eat. Period.

That’s as straightforward as it gets. However, this is not an easy protocol to follow. There are several different types of intermittent fasting out there. One of the most popular methods was created by Brad Pilon. He called it Eat Stop Eat, and it has been proven to be very effective.

If you use it right, your weight loss will be accelerated, and you’ll see fast results. You’ll have less food cravings, increased testosterone production for men, lower inflammation in your body and many other health benefits.

Let’s take a closer look at Brad’s program and see if it’s worth your time…


The Good Points:

1) Brad Pilon is a very credible authority. He is a certified fitness and nutrition expert. His other book on the ketogenic diet is another bestseller. So, you can trust his advice and tips. If you do what he says, you will look and feel better.

2) Eat Stop Eat is suitable for all genders. You should consult your doctor first before embarking on this diet. People with blood sugar problems or gastric issues might not be able to use this program. Your doctor will advise you best.

3) The methods in this book are based on solid science. Intermittent fasting is not a fad. Millions of people have used it to lose weight. Brad shows you exactly how to go about adopting intermittent fasting and what you should do and what you should avoid.

The guide is detailed and yet, it’s simple to understand and apply. The title itself is pretty straightforward – Eat Stop Eat – that’s really all you’ll be doing.

4) This product has been around for a couple of years now. It has sold thousands of copies and has many positive reviews. The excellent social proof indicates that this is a high-quality product.

5) This product is covered by a 60-day refund policy. This is enough time to apply the fasting protocol and see results. If despite your best efforts you see no improvement (highly unlikely), you can always get your money back. Despite the refund policy, this product has a very low refund rate because it is that good.


The Bad Points:

1) The occasional typos and grammar errors pop up now and again. Nevertheless, this is an excellent guide. They should have just proofread it better.

2) Intermittent fasting is all about eating windows and fasting windows. It’s not a diet plan. So, you’ll not find a structured diet plan to follow. This might make some people feel disappointed.

The truth of the matter is that intermittent fasting is so powerful that your diet can be lax, and you’ll still lose weight. People who struggle to stick to a structured diet will really benefit here.


Should You Get It?

The answer is a resounding “YES!”

This is one of the best intermittent fasting guides out there. The method is not as harsh as other intermittent fasting protocols. So, you’ll be able to stick to this program more easily.

1 month of using Eat Stop Eat and you’ll see your weight drop and you’ll feel more energetic and like a brand new you. Intermittent fasting is very powerful way of remedying several problems in your body from inflammation to hypertension.

You have everything to gain and nothing to lose by giving Eat Stop Eat a try. This program delivers on its promises. Get it and reap the benefits.

>>> Get “Eat Stop Eat” Now <<<

How Local Businesses Can Drive More Foot Traffic

This may be of some interest.

Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She’s also host of the Foot Traffic podcast […]

The post How Local Businesses Can Drive More Foot Traffic appeared first on Social Media Marketing | Social Media Examiner.

Thank you for reading.

4 Key Lessons Content Marketers Can Take From Data Journalists

This may be of some interest.

Posted by matt_gillespie

There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years.

This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer could be forgiven for asking: How could that be true in three different years?

At Fractl, the data makes perfect sense to us: The global amount of digital information is growing exponentially over time.

From Seagate

This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. As our culture continues to become more internet-integrated and mobile, we continue to produce massive amounts of data year over year while also becoming more comfortable with understanding large quantities of information.

This is hugely important to anyone who creates content on the web: Stats about how much data we create are great, but the stories buried in that data are what really matter. In the opening manifesto for FiveThirtyEight, one of the first sites on the web specifically devoted to data journalism, Editor-in-Chief Nate Silver wrote:

“Almost everything from our sporting events to our love lives now leaves behind a data trail.” 

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers.

In this post, I’ll highlight four key insights from data science and journalism and how content marketers can leverage them to create truly newsworthy content that stands out from the pack:

  • The numbers drive the narrative
  • Plotted points are more trustworthy than written words (especially by brands!)
  • Great data content is both beautiful and easy-to-interpret
  • Every company has a (data) story to tell

 By the time you’re done, you’ll have gleaned a better understanding of how data visualization, from simple charts to complex interactive graphics, can help them tell a story and achieve wide visibility for their clients.

The numbers drive the narrative

Try Googling “infographics are dead,” and your top hit will be a 2015 think piece asserting that the medium has been dead for years, followed by many responses that the medium isn’t anywhere close to “dead.” These more optimistic articles tend to focus on the key aspects of infographics that have transformed since their popularity initially grew:

  • Data visualization (and the public’s appetite for it) is evolving, and
  • A bad data viz in an oversaturated market won’t cut it with overloaded consumers.

For content marketers, the advent of infographics was a dream come true: Anyone with even basic skills in Excel and a good graphic designer could whip up some charts, beautify them, and use them to share stories. But Infographics 1.0 quickly fizzled because they failed to deliver anything interesting — they were just a different way to share the same boring stories.

Data journalists do something very different. Take the groundbreaking work from Reuters on the Rohingya Muslim refugee camps in southern Bangladesh, which was awarded the Global Editors Network Award for Best Data Visualization in 2018. This piece starts with a story—an enormous refugee crisis taking place far away from the West—and uses interactive maps, stacked bar charts, and simple statistics visualizations to contextualize and amplify a heartbreaking narrative.

The Reuters piece isn’t only effective because of its innovative data viz techniques; rather, the piece begins with an extremely newsworthy human story and uses numbers to make sure it’s told in the most emotionally resonant way possible. Content marketers, who are absolutely inundated with advice on how storytelling is essential to their work, need to see data journalism as a way to drive their narratives forward, rather than thinking of data visualization simply as a way to pique interest or enhance credibility.

Plotted points are more trustworthy than written words

This is especially true when it comes to brands.

In the era of #FakeNews, content marketers are struggling more than ever to make sure their content is seen as precise, newsworthy, and trustworthy. The job of a content marketer is to produce work for a brand that can go out and reasonably compete for visibility against nonprofits, think tanks, universities, and mainstream media outlets simultaneously. While some brands are quite trusted by Americans, content marketers may find themselves working with lesser-known clients seeking to build up both awareness and trust through great content.

One of the best ways to do both is to follow the lead of data journalists by letting visual data content convey your story for you.

“Numbers don’t lie” vs. brand trustworthiness

In the buildup to the 2012 election, Nate Silver’s previous iteration of FiveThirtyEight drew both massive traffic to the New York Times and criticism from traditional political pundits, who argued that no “computer” could possibly predict election outcomes better than traditional journalists who had worked in politics for decades (an argument fairly similar to the one faced by the protagonists in Moneyball). In the end, Silver’s “computer” (actually a sophisticated model that FiveThirtyEight explains in great depth and open-sources) predicted every state correctly in 2012.

Silver and his team made the model broadly accessible to show off just how non-partisan it really was. It ingested a huge amount of historical election data, used probabilities and weights to figure out which knowledge was most important, and spit out a prediction as to what the most likely outcomes were. By showing how it all worked, Silver and FiveThirtyEight went a long way toward improving the public confidence in data—and, by extension, data journalism.

But the use of data to increase trustworthiness is nothing new. A less cynical take is simply that people are more likely to believe and endorse things when they’re spelled out visually. We know, famously, that users only read about 20-28 percent of the content on the page, and it’s also known that including images vastly increases likes and retweets on Twitter.

So, in the era of endless hot takes and the “everyone’s-a-journalist-now” mentality, content marketers looking to establish brand authority, credibility, and trust can learn an enormous amount from the proven success of data journalists — just stick to the numbers.

Find the nexus of simple and beautiful

Our team at Fractl has a tricky task on our hands: We root our content in data journalism with the ultimate goal of creating great stories that achieve wide visibility. But different stakeholders on our team (not to mention our clients) often want to achieve those ends by slightly different means.

Our creatives—the ones working with data—may want to build something enormously complex that crams as much data as possible into the smallest space they can. Our media relations team—experts in knowing the nuances of the press and what will or won’t appeal to journalists—may want something that communicates data simply and beautifully and can be summed up in one or two sentences, like the transcendent work of Mona Chalabi for the Guardian. A client, too, will often have specific expectations for how a piece should look and what should be included, and these factors need to be considered as well.

Striking the balance

With so many ways to present any given set of numbers, we at Fractl have found success by making data visualizations as complex as they need to be while always aiming for the nexus of simple and beautiful. In other words: Take raw numbers that will be interesting to people, think of a focused way to clearly visualize them, and then create designs that fit the overall sentiment of the piece.

On a campaign for Porch.com, we asked 1,000 Americans several questions about food, focusing on things that were light and humorous conversation starters. For example, “Is a hot dog a sandwich?” and “What do you put on a hot dog?” As a native Chicagoan who believes there is only one way to make a hot dog, this is exactly the type of debate that would make me take notice and share the content with friends on social media.

In response to those two questions, we got numbers that looked like this:

Using Tableau Public, an open-source data reporting solution that is one of the go-to tools for rapid building at Fractl, the tables above were transformed into rough cuts of a final visualization:

With the building blocks in place, we then gave extensive notes to our design team on how to make something that’s just as simple but much, much more attractive. Given the fun nature of this campaign, a more lighthearted design made sense, and our graphics team delivered. The entire campaign is worth checking out for the project manager’s innovative and expert ability to use simple numbers in a way that is beautiful, easy-to-approach, and instantly compelling.

All three of the visualizations above are reporting the exact same data, but only one of them is instantly shareable and keeps a narrative in mind: by creatively showing the food items themselves, our team turned the simple table of percentages in the first figure into a visualization that could be shared on social media or used by a journalist covering the story.

In other cases, such as if the topic is more serious, simple visualizations can be used to devastating effect. In work for a brand in the addiction and recovery space, we did an extensive analysis of open data hosted by the Centers for Disease Control and Prevention. The dramatic increase in drug overdose deaths in the United States is an emotional story fraught with powerful statistics. In creating a piece on the rise in mortality rate, we wanted to make sure we preserved the gravity of the topic and allowed the numbers to speak for themselves:

A key part of this visualization was adding one additional layer of complexity—age brackets—to tell a more contextualized and human story. Rather than simply presenting a single statistic, our team chose to highlight the fact that the increase in overdose deaths is something affecting Americans across the entire lifespan, and the effect of plotting six different lines on a single chart makes the visual point that addiction is getting worse for all Americans.

Every brand’s data has a story to tell

Spotify has more than 200 million global users, nearly half of whom pay a monthly fee to use the service (the other half generate revenue by listening to intermittent ads). As an organization, Spotify has data on how a sizeable portion of the world listens to its music and the actual characteristics of that music.

Data like this is what makes Spotify such a valuable brand from a dollars and cents standpoint, but a team of data journalists at The New York Times also saw an incredible story about how American music taste has changed in the last 30 years buried in Spotify’s data. The resulting piece, Why Songs of Summer Sound the Same, is a landmark work of data-driven, interactive journalism, and one that should set a content marketer’s head spinning with ideas.

Of course, firms will always be protective of their data, whether it’s Netflix famously not releasing its ratings, Apple deciding to stop its reporting of unit sales, or Stanford University halting its reporting of admissions data. Add to the equation a public that is increasingly wary of data privacy and susceptibility to major data breaches, and clients are often justifiably nervous to share data for the purpose of content production.

Deciding when to share

That said, a firm’s data often is central to its story, and when properly anonymized and cleared of personal identifying information, or PII, the newsworthiness of a brand reporting insights from its own internal numbers can be massive. 

For example, GoodRx, a platform that reports pricing data from more than 70,000 U.S. pharmacies, released a white paper and blog post that compared its internal data on prescription fills with US Census data on income and poverty. While census data is free, only GoodRx had the particular dataset on pharmacy fills—it’s their own proprietary data set. Data like this is obviously key to their overall valuation, but the way in which it was reported here told a deeply interesting story about income and access to medication without giving away anything that could potentially cost the firm. The report was picked up by the New York Times, undoubtedly boosting GoodRx’s ratings for organic search.

The Times’ pieces on Spotify and GoodRx both highlight the fourth key insight on the effective use of data as content marketers: Every brand’s data has a story to tell. These pieces could only have come from their exact sources because only they had access to the data, making the particular findings singular and unique to that specific brand and presenting a key competitive advantage in the content landscape. While working with internal data comes with its own potential pitfalls and challenges, seeking to collaborate with a client to select meaningful internal data and directing its subsequent use for content and narrative should be at the forefront of a content marketer’s mind.

Blurring lines and breaking boundaries

A fascinating piece recently on Recode sought to slightly reframe the high-publicity challenges facing journalists, stating:

“The plight of journalists might not be that bad if you’re willing to consider a broader view of ‘journalism.’” 

The piece detailed that while job postings for journalists are off more than 10 percent since 2004, jobs broadly related to “content” have nearly quadrupled over the same time period. Creatives will always flock to the options that allow them to make what they love, and with organic search largely viewed as a meritocracy of content, the opportunities for brands and content marketers to utilize the data journalism toolkit have never been greater.

What’s more, much of the best data journalism out there typically only uses a handful of visualizations to get its point across. It was also reported recently that the median amount of data sources for pieces created by the New York Times and The Washington Post was two. It too is worth noting that more than 60 percent of data journalism stories in both the Times and Post during a recent time period (January-June, 2017) relied only on government data.

Ultimately, the ease of running large surveys via a platform like Prolific Research, Qualtrics, or Amazon Mechanical Turk, coupled with the ever-increasing number of free and open data sets provided by both the US Government or sites like Kaggle or data.world means that there is no shortage of numbers out there for content marketers to dig into and use to drive storytelling. The trick is in using the right blend of hard data and more ethereal emotional appeal to create a narrative that is truly compelling.

Wrapping up

As brands increasingly invest in content as a means to propel organic search and educate the public, content marketers should seriously consider putting these key elements of data journalism into practice. In a world of endless spin and the increasing importance of showing your work, it’s best to remember the famous quote written by longtime Guardian editor C.P. Scott in 1921: “Comment is free, but facts are sacred.”

What do you think? How do you and your team leverage data journalism in your content marketing efforts?

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High Blood Pressure Exercise Program Review

Product Description:

High blood pressure, also known as hypertension affects millions of people. It’s a very common health problem that has severe implications if not kept in check. Christian Goodman’s blood pressure program has become an online bestseller over the past couple of years because of how effective it is.

The approach he takes is unique and you’ll need to watch the entire video on the official page to get all the details. Christian runs the website, ‘Blue Heron Health News’ and is actively involved in the health and wellness industry.

Let’s take a closer look as to why this blood pressure program is so effective and if it’s right for you.

The Good Points:

1) Christian Goodman’s program approaches hypertension from a different angle. While most guides and doctors will tell you to reduce your salt intake and get more exercise, Christian sees high blood pressure as a symptom of chronic stress.

His program is designed to help you beat stress… and in doing so, you’ll beat high blood pressure and be rid of it. This is a very effective approach because while cutting out sodium from your diet is effective and relatively easy to do… reducing stress and not getting worked up is immensely difficult.

So, High Blood Pressure Exercise Program will give you the tools you need to be an oasis of calm in a stressed-out world. It has helped thousands of people, and it will most probably help you too.

2) The High Blood Pressure Exercise Program also provides recipes to prepare healthy meals. This is excellent because your sodium intake has a direct impact on your blood pressure too. Fix your diet and that’s half the battle won. So, the recipes in this guide will help to get you on track.

3) The core of this program comes down to 3 different types of exercises. Don’t panic. It’s not CrossFit or some other arduous program. These 3 exercises are easy to do and will not stress you out.

The first one is ‘walking in rhythm’ for about 10 minutes. You’ll need to swing your arms in rhythm and walk. You could do this on a treadmill or outside. The goal here is not speed or to sweat. It’s to walk with rhythm and the goal is relaxation and stress relief. You want to reduce the tension in hypertension.

The second exercise is an emotional release exercise. Basically, this is a breathing pattern combined with meditation and a mindful release of the tension in you. The goal is to de-stress.

The last exercise is a traditional exercise to relax your mind and body. As you can see, the focus of this entire program is on reducing the stress and tension within you. That’s what makes Christian’s approach so effective.

4) This is an online bestseller. To get to this level is NOT easy. Your product has to be good and it must work. Despite having a money-back guarantee, it has a very low refund rate. What we did find were many positive reviews from satisfied customers. That’s reassuring because the product has excellent social proof.

5) The focus on reducing your stress is of paramount importance. We were glad to see Christian devote so much attention to stress. It is the silent killer of the 21st century and leads to all kinds of health problems. So, this program not only helps with your blood pressure, but also lowers your risk of many other diseases.

6) You have 60 days to test this product out and see if your blood pressure levels stabilize. If you’re not satisfied, you can always ask for a refund.


The Bad Points:

1) This is an online download. You’ll need a computer to access it, but you can print it out for easy reference if you wish.

2) As dangerous as hypertension may be, some people are just complacent and can’t get past their inertia to make positive changes in their life. While Christian’s program works wonders, you’ll need to follow it consistently.

You can’t just do it off and on and expect to see results. This is a holistic program and takes time to work. So, you must have patience too.


Should You Get It?

Hypertension very often leads to heart disease. Your health and life are at stake here. You can’t put a price on it.

Is Christian Goodman’s High Blood Pressure Exercise Program going to help you? It most probably will.

You are covered by the 60-day refund policy so there is no risk here. However, if you do not get it, your risks of getting other diseases due to your blood pressure will rise. We’re not trying to alarm you here, but this is reality.

High blood pressure is a dangerous health issue. Get this product and get your blood pressure under control. This guide is a MUST HAVE. It’s that important.

>>> Get “High Blood Pressure Exercise Program” Now <<<

The Non-Programmer's Guide to Using APIS

This may be of some interest.

Even if you don’t know what an API is, you’ve undoubtedly interacted with one.

Today, we take connectivity between technology largely for granted. For instance, we don’t question when we use OpenTable to make a reservation at a nearby restaurant.

Alternatively, if you use Kayak.com to book flights, you’ve probably never wondered, Wait a minute … how does Kayak know JetBlue has an open seat in 27A?

Ultimately, any time you need applications to communicate with one another, you need an API, or application programming interface.

Here, we’re going to explore what an API is, and why you’d need to use one. Even if you’re not a programmer and don’t need to know extensive technical jargon, you should still understand the basics, since nowadays, integrations between technology are often critical components of anyone’s job.

Improve your website with effective technical SEO. Start by conducting this  audit. 

What is an API?

At its most basic definition, an API lets one piece of software talk to another piece of software.

To understand an API in action, let’s consider a real-life example — HubSpot’s integration with Typeform. Typeform, a tool that supplies mobile-ready quizzes, contact forms, and signup forms, needs to integrate with HubSpot’s Forms API to to interact with the forms tool and seamlessly send submissions from Typeform forms into the HubSpot CRM.

To do this, Typeform’s API and HubSpot’s API need to talk. An integration can act as a translator, ensuring each API’s information is correctly translated for the other application — in this case, the integration may ensure that Typeform form fields are correctly mapped to the corresponding HubSpot fields.

Isaac Takushi, a HubSpot Developer Support Specialist, explains — “You can think of APIs and the ‘endpoints’ they comprise as access points for different information. Each API endpoint may only have one specific job. When combined, however, different endpoints can support powerful, multifaceted integrations.”

Kayak.com, for instance, needs some API to communicate with JetBlue’s systems. When you search “Boston to Charlotte” in Kayak, JetBlue’s booking API will essentially receive this request from Kayak, pull up information related to that request, and send it back. However, Kayak will need its own API or code to understand and act on the information the JetBlue API returned.

To use an API, you’ll want to check out the API’s documentation for access requirements. For instance, HubSpot’s Contacts API requires authentication:

Similarly, you’ll need an API key to access Google’s API, Facebook’s API, and Twitter’s API.

Once you have access requirements, you can use a tool like Postman or Runscope to manually interact with an API. These third-party tools, or “REST clients,” allow you to make one-off requests to API endpoints without coding. They’re great for getting a feel for what your backend systems may do automatically. Check out this resource on how to make your very first API request with Postman.

If you’re not quite ready to jump in on the deep end with a REST client, try punching the following into your browser:

//restcountries.eu/rest/v2/name/united

This is a public API endpoint from the free REST Countries service. Specifically, we’re using the “Name” endpoint, which accepts country names as search queries. A successful search will return potential country matches, along with key information about each nation. In this case, we’re searching for countries with names that contain the word “united.”

You should see following block of JSON data returned:

Congratulations! You just made an API request from your browser!

The endpoint returned raw data (formatted in JSON) on countries with “united” in the name.

It may not look pretty, but remember that APIs are designed for applications, which don’t require the styling humans expect on an HTML web page. While you can easily Google “countries that begin with ‘united’,” applications cannot. They might have to rely on services like REST Countries to look up that information.

If you’re unsure whether you should use your in-house developers to create APIs or look externally, check out First vs. Third-Party APIs: What You Need to Know.

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Thank you for reading.

Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers

This may be of some interest.

Content Curation Inspiration for B2B Marketers

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating.

But content curation has a place beyond adding an insight or two to your content.

With large volumes of information available today and short attention spans, curation allows content marketers to create more convenient, valuable content experiences for their target audience, while growing thought leadership, bolstering their content calendar, and increasing production efficiency.

What types of curation exist? How are B2B brands doing curation? When does it make sense to do curation? Let’s dive in.

Types of Content Curation and B2B Examples

The Curation Kitchen Staples: Microcontent

Statistics. Quotes. Tips. Social media commentary. Third-party videos. Gifs. Memes. Curated microcontent is what gives your content its flavor—whether its used as seasoning in a long-form blog post or modularly in short-form social content. This is foundational curation, and it plays a role in all other types. And as TopRank Marketing CEO Lee Odden once said:

“Snackable content can often be managed and repurposed like ingredients to create a main course. On their own, short-form content like quotes, tips, and statistics are useful for social network shares and as added credibility to blog posts, eBooks, and articles.”

See what I did there? Microcontent is simplistic and easy to integrate, helping you provide more depth and insight on a topic, infuse credibility, and highlight industry experts.

When microcontent curation makes sense: Always—if the content is relevant to the topic you’re discussing. Microcontent helps you provide proof points to bolster your narrative and build credibility with your audience.

The Curation Classics: Roundups, Listicles, and Resource Hubs

Collecting key bits of information and insights and organizing them into an easy to digest format is the quintessential content curation tactic. The premise is simple: You’re gathering interesting tidbits from multiple sources on a specific topic and placing them in one central location.

The underlying theme for this curation tactic (and any content tactic for that matter) is relevance and value. It needs to be topically relevant to your audience and it can’t be a lazy compilation; it needs to serve a purpose.

News roundups are perhaps the most popular of the curation classics. We’ve all seen them and likely have a few we go back to on a regular basis, so I won’t spend too much time here. (Shameless plug to check out our weekly digital marketing news roundup.)

But here’s an example of a roundup style piece from EHS and sustainability consulting firm *Antea Group that brings video content together to have a little fun and spark a connection with the audience.

The post showcases six workplace safety videos—all sourced and easily embedded from YouTube—with movie-critic-like commentary that make connections to the daily life and work of their target audience.

Content Curation Example from Antea Group

When it comes to resource hubs, HubSpot is an “ultimate list” destination on a variety of subjects, most notably digital marketing statistics. Here’s a recent example featuring Instagram statistics.

Content Curation Example from HubSpot

For listicles, one of our recent BIGLIST editions featuring 50 of the top marketing blogs featuring martech brands is a solid example. Time was spent on researching and vetting, and the list provides a short and sweet description of each blog, as well as our favorite recent article to give readers a cue on what’s worth checking out first.

Content Curation Example from TopRank Marketing's Lee Odden

Finally, events can be great opportunities for curation. *Introhive, an enterprise relationship management (ERM) platform, regularly curates social and team member insights to compile post-event infographics with top takeaways.

Content Curation Example from Introhive

When classic curation makes sense: Classic curation is largely an awareness and engagement play. If you’re looking to provide your audience with a helpful resource that hits quick on the points, and showcase your brand as a thoughtful expert in the space, this type of curation can make it easy for your audience to find insight and inspiration—and minimize the amount of time they need to spend on the hunt.

The Next Level of Curation: Thought Leadership Mashups

Curation isn’t limited to assembling a robust, scannable list of information or resources, or seasoning original content with stats, quotes, or videos. Curation can fuel thought leadership.

Great examples of this kind of curation are trends-focused pieces. Taking a cue from the classic curation formats, this kind of content aims to identify one or more trend or pattern using curated bits of information, all tied together with your knowledge and expertise.

This could be small-scale or large-scale—meaning a single concept could provide the supporting content or tie-in, or it could be your take on a collection of related trends, facts, or insights. This piece from *SAP’s Digitalist Magazine is a great example.

Content Curation Example from Introhive

But this kind of curation doesn’t just lend itself to discussing trends. Many of our own blog posts use a mashup curation method to educate and engage marketers, and define our perspectives and approach to marketing.

This can be seen in a recent post from Nick Nelson on how to write clear, concise content. Using our words intentionally is a core belief, and Nick was able to illustrate that with his deep knowledge and some relevant insights from third parties.

Content Curation Example from TopRank Marketing's Nick Nelson

Also, when we say “curation,” we don’t just mean collecting insights from third-party sources. You can curate your own content—it’s just most often called repurposing.

Salesforce has a great example here. This recent post touches on a key trend in the marketplace (lack of consumer trust), leverages microcontent from Salesforce’s own research (the Trends in Consumer Trust research report), and then original content builds a narrative for a specific audience (retailers).

Content Curation Example from Salesforce

In addition, curating and repurposing influencer content is an especially big opportunity. More than likely, the insights that influencers share with you have implications and applications across other related topics.

When curation mashups make sense: If you want to build thought leadership on a subject, mashups should be in your content lineup. Mashups allow you to elevate an idea, perspective, challenge, or opportunity, while using existing content as a jumping off-point or as part of the foundation of your take.

Read: A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

Content Curation for the Win

Regardless of your editorial plan, you’re already doing some form of content curation. However, you can make curation a more deliberate and effective part of your overall B2B content marketing strategy.

Whether you create an ultimate list featuring statistics from multiple sources, provide high-level takeaways from an event or report, give your own content new life to build thought leadership, content curation can provide value and convenience for your audience and writing team.

Looking for content curation best practices, tools, and more examples? Check out our post on Content Curation 101.

*Disclosure: Antea Group, SAP, and Introhive are TopRank Marketing clients.

The post Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.