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Welcome Back

Welcome back.

 

I came across a bunch of videos that I will be placing on here that will teach you how to do things, make you thing, and hopefully provide some useful information. Enjoy them for free for the time being as I am planning to make these a subscription deal. UPDATE: I am moving all the videos to a SINGLE platform and from there you will be able to see them all as a subscriber there. This will start happening within a few months after I have that all paid off. Much simpler for you and me.

More new things are coming. I am not as fast as I used to be and do have other websites so it takes time – like in days – to update even one site in a lot of cases.

The forum is still here at //marketinginfohere.com/bboard/ so if you have signed up you did not waste your time.

Bonus – buy from here and get a handpicked bonus package. It is way too hard to list what you will get for each deal since you beed things that complement each product. Just email us at charles_osborne@hotmail.com with your purchase info and collect.

I have no way of knowing who buys what since I am just an affiliate for most deals here so you need to let me know when you buy.

 

Other packages coming.

The 22 best movies now streaming on Netflix

This may be of some interest.

The 22 best movies now streaming on Netflix

Uploads%252fvideo uploaders%252fdistribution thumb%252fimage%252f93543%252ffad2cc71 1190 41af 93bd d19572bb6307.png%252f930x520.png?signature=aq3tnbzvu9eylx i2xjpaeohnwm=&source=https%3a%2f%2fblueprint api production.s3.amazonaws Read more…

“player”:”description”:”Hulu and chill? Amazon and chill? Vudu and chill??”,”image”:”https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F93543%252Ffad2cc71-1190-41af-93bd-d19572bb6307.png%252F930x520.png?signature=aq3tnbzvU9eyLx-I2XJPaeOhNWM=&source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com”,”mediaid”:”jmnrkG9El1″,”preload”:false,”title”:”Which streaming service is right for you? — Clarification Please”,”sources”:[“file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/hls.m3u8″,”file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/dash.mpd”,”file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/mp4/1080.mp4″,”file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/mp4/720.mp4″,”file”:”https://vdist.aws.mashable.com/cms/2019/11/7df4c0ca-b142-444e/mp4/480.mp4″],”player_id”:”WmgvXppl”,”options”:”disableAds”:false,”disableSharing”:false,”nextupAction”:”autoplay”,”embedUrl”:”https://mashable.com/videos/blueprint:jmnrkG9El1/embed/?player=offsite”,”standaloneUrl”:null,”post”:”url”:”https://mashable.com/article/streaming-services-live-tv/”,”date”:”2020-01-15T16:18:45.455Z”,”bp_id”:109202,”wp_id”:null,”advertising”:”params”:”keywords”:”tech,entertainment,movies,amazon,netflix,hulu,hbo,streaming,screening,streaming sites”,”sec0″:null,”sec1″:””,”prc”:””,”analytics”:”labels”:”tech,entertainment,movies,amazon,netflix,hulu,hbo,streaming,screening,streaming sites”,”videoSeriesName”:null

More about Netflix, Streaming Services, Best Movies, Streaming Guides, and Entertainment

Thank you for reading.

Eat the Fat Off Review

Want to lose weight but don’t know how? Forget the crazy diets and difficult workouts. Eat your way to weight loss and wellness with this breakthrough diet plan.

What is Eat the Fat Off?

Eat the Fat Off is a detailed guide to losing weight by increasing the body’s natural thinning enzyme. For 21 days you will be taught to consume foods that are naturally enzymatic-boosting and be introduced into a way of eating which dates back over 2,000 years ago.

The thinning enzyme called Pancreatic Lipase or commonly called as Lipase-P is produced by your body only when you consume certain food. Yes, you have a natural fat-burner inside you. It breaks down and burns fat so that the body can use it for energy.

The problem is, most people have poor choice of food, making their bodies unable to produce the strongest form of enzyme. Thus, people struggle to shed some pounds and the obesity rate has reach an epidemic level which sadly results to increasing chronic illnesses and death.

What is amazing though is that the production of Lipase-P entails eating fantastic tasting foods as often as you want! Yes! You read that right, no need to starve yourself, instead, you need to eat the right foods so that your body burns fat for fuel around the clock.

Who Created Eat the Fat Off?

This 21-day Diet Program is created by the best-selling author John Rowley. He was already featured on Fox News, CBS, ABC and other media outlets for sharing about this thinning enzyme and the secret to fast and simple weight loss found in a place called Icaria, Greece. The people who lived there are full of life and vitality, they have warm smiles and are healthy that their island was called The Island of Long Life and The Thinnest City on Earth. It’s like they never even heard of obesity. So, he set on a journey to find out what the Grecians secret is and teamed up with a Grecian food expert to come up with a diet that can work for everyone. He tested it and it worked.

Eat the Fat Off is Rowley’s significant contribution to health and fitness, a breakthrough even, as you may never consider other traditional weight loss methods ever again.

The weight loss industry is a billion-dollar industry and you will be surprised how it offers both hope and deception to people all for the name of profit. But Rowley wanted to help as many people as possible as he was just like most people before, he was unhealthy which led him to a triple bypass and near death experience but upon finding the right diet that can shoot up the production of the body’s thinning enzyme, he reclaimed his health and his life.

How Does Eat the Fat Off Work?

Eat the Fat Off works only if you follow it. Then, you can expect results. You do not even have to do a complete lifestyle change, just minor tweaks to your meals. You just have to eat more delicious food and follow the simple step-by-step guide to shed the pounds and live healthy.

None of those crazy workouts or diets. Everything will be provided for you so that you know the food and the system that you can be consistent to do. A system which is the product of hard work, research and testing for almost two years.

The 21-day Program consists of two phases. Phase 1 will be all about an eating plan that will increase your Lipase-P production which you only need to follow for 12 days and not any longer. Phase 2 includes eating more, since you have enhanced your enzyme production, it’s time to EAT, not tasteless food but delicious foods that can rebuild your hormones. You’ll feel an increase in your energy levels and start to really live and enjoy your life.

Advantages:

Simple blueprint to weight loss and regaining health.

– Easy to understand and follow but shows results.

– A product of extensive research and testing.

– It brings out your youthful glow and vitality. It diminishes anti-aging signs and increases your libido.

– Stabilizes blood sugar which is vital to prevent deadly Type 2 Diabetes.

– More energy and zest for life.

– It loses the weight and gains improvement on other body functions.

– It has a 60 Days Money Back Guarantee. The author only wants you to be happy about the program no matter what your goal is, may it be losing weight or regaining your health. If you’re not happy about the program, you can have a refund.

– Aside from the Eat the Fat Off Handbook, you can gain access to a Grocery Guide, a Meal-Planning Blueprint and a “Cheat You Way Trim”. All of these are valuable for your health and fitness journey.

Disadvantages:

– This can only be purchased and accessed online.

– You need to follow the steps and apply the guidelines to see results.

Recommendation:

If you want to see results and regain your health and vitality, this very informative and detailed program is for you. It has already helped a lot of people lose weight and reach their fitness goals. This is a must-try program if you want to live a healthier lifestyle the safest and most natural way possible.

Start living full of life and vitality. Start it NOW.

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

This may be of some interest.

Posted by ErikaOnLogic

In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge.

Take a deep breath, it’s going to be okay.

First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers and technology solutions for a wide range of industries. We’ve known for almost 10 years that our ambitions would someday outgrow our name, and in 2015 we settled on a new one and began laying the groundwork for the transition.

Once we’d gotten past all the research and legal efforts related to the new name itself, we began formulating the website transition plans in 2018. This kind of project requires a long list of individual and team supporters, from the Design and Communications team who helped conceptualize and choose the name OnLogic, to the IT team who would be responsible for making sure the digital transition was executed effectively.

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. Tim applied structure to all the data I had gathered in my head over the past 10 years of decision-making in SEO.

Unstructured Data / Structured Data = Erika / Tim

As I take you through the process and cite our plan, including what we did and didn’t do, as well as the decisions made along the way, you can download a copy of our Go-Live Checklist for your own reference.

Phase one: scoping and planning

I had full confidence that our team could lead a successful transition. The only thing was, I had never done this before. Few have, with the exception of our new IT director who had undergone a few brand and domain migrations in her career.

I had been working on building Logic Supply’s domain authority for 10 years, so the idea of moving to a new domain brought up a lot of questions. To help us along the way, I sought out an expert who could validate our work and answer questions if anything came up. While many of the recommendations online were people that had cited, or written for, authoritative sites such as Moz, I decided to ask Rand Fishkin, the SEO Rockstar himself, who he would recommend as a Jungle Guide for a project like this. He was kind enough to connect us with KickPoint.

Dana DiTomaso at KickPoint was able to quickly understand where we were in the process, and what we needed. Dana proved to be instrumental in validating our efforts along the way, but we were very encouraged by her assessment that our existing plan was thorough and covered the necessary steps. Admittedly, we would have been disappointed otherwise — it was a really detailed plan.

Tim outlined a six-phase project with specifications and definitions of our SEO strategy in a website migration document with an accompanying spreadsheet, complete with an RACI (responsible, accountable, consult, and inform) matrix and timeline. Tim’s plan was extremely clear, with positive outcome scenarios including possible growth as a result of the migration.

I will credit Tim again — my head was spinning with only the potential pitfalls (detailed below) of such a huge change. What about E-A-T? This new domain had no expertise, authority, or trust to it, and growth in traffic wasn’t something I had even considered. Our IT Director agreed that she had never seen that happen in her career, so we set expectations to have about a ten percent decline over six weeks before a full recovery. I squirmed a bit, but okay.

Along with traffic loss, it was important for us to lay out all the possible risks associated with this execution.

Risks

Many of the risks we faced revolved around implementation uncertainty and resource allocation on the IT side. Of the risks that were introduced, the one that I had the most reservations about was migrating our blog to a new URL path. This was decided to be too much of a risk, and we removed it from the initial plan.

*Credit to Modestos Siotos: The Website Migration Guide: SEO Strategy, Process, & Checklist

Redirect strategy for the main brand domain

To help mitigate some of the risks, we discussed options for an overlay notifying customers of the change. But as much as we wanted to get customers excited about our new name and look, we didn’t want it to be too disruptive or be penalized for a disruptive interstitial.

The more we spoke to customers leading up to the big changeover, the more we realized that — while this was a big deal to us — it ultimately didn’t impact them, as long as they could still expect the high quality products and support they’d come to know us for. We ended up implementing a persistent banner on every page of the site that pointed to a page about the brand evolution, but we didn’t choose to force users into interacting with that modal.

Phase two: pre-launch preparation

Technical SEO specification

At this point in the project, we realized we had an XML sitemap that would change, but that we wanted the old sitemaps around to help reinforce the transition in Google Search Console. We also determined that an HTML sitemap would help in laying out our structure. We were six months out from our brand transition, so any changes we wanted to make to our website had to be made ASAP.

So, we cleaned up our URL structure, removing many of the existing server redirects that weren’t being used or followed much anymore by only keeping links from our referral traffic.

We also created more logical URL paths to show relationships, for example:

/products/industrial-computers/ >> /computers/industrial/

/products/rugged-computers/ >> /computers/rugged/

And updated the redirects to point to the right end path without following redirect chains:

Technical CMS specification

When doing a migration to a new domain, the depth and complexity of the technical CMS specification really depends on if you are migrating your existing platform or switching to a new one. The CMS of choice in our case didn’t change from the previous, which made our lives a little easier. We were porting our existing website over to the new domain as-is. It would mostly come down to content at this stage in the plan.

Content updates

One of the most important things at this step was to make sure our content was displaying our new brand properly. Essentially, we planned for a “simple” find/replace:

Find: *Logic Supply*

Replace: *OnLogic*

We took inventory of every attribute and field on our website that mentions the company, and applied the change across the board: descriptions, short descriptions, meta titles, meta descriptions, manufacturer, etc.

At one point we asked ourselves, “What do we do with press releases or past content that says ‘Logic Supply’? Should that be replaced with ‘OnLogic’?” In the end, we decided to exclude certain parts of the website from the script (articles, events, news from our past), but made sure that all the links were updated. We didn’t have to bury Logic Supply as a brand name, as there would be an advantage in having references to this name during the period of transition to remind customers we’re still the same company.

During this phase, we prepared what needed to be changed in Google Ads, such as headlines, descriptions, URLs, sitelinks, and videos. We ramped up our paid search budget for both terms “Logic Supply” and “OnLogic”, and prioritized pages and keywords to elevate in Google Ads in case the domain change did have an impact on our core keyword rankings.

Priority page identification

Since the intent of our migration was to port our existing platform over to a new domain and make very few changes in the process, we didn’t have to list pages we would have to prioritize over others. What we did do was think about external factors that would impact our SEO, and how to limit this impact for our biggest referral traffic sources and top ranking pages.

External Links

We compiled a spreadsheet to help us address, and ideally update, backlinks to our former domain. The categories and data sources are worth noting:

Backlinks: We downloaded all of our backlinks data compiled from SEMRush and Google Search.

Referral traffic and top organic landing pages: This list was pulled from Google Analytics to determine high-traffic, priority pages we’d need to monitor closely after the transition. It also helped to prioritize links that were actively being used.

Partners: We wrote to each of our partners and suppliers about the changes in advance, and asked them to make updates to the links on their websites by certain deadlines. I was delighted to see how quickly this was implemented — a testament to our amazing partners.

Publishers: Anywhere we had a mention in a news story or website that we thought could be updated, we reached out via email at go-live. We did decide at some point we couldn’t erase our history as www.logicsupply.com, but we could at least let those contacts know we had changed. There were a few direct placement advertisements we also had to update.

Directories: We used various internet resources, and a great deal of Googling, to identify business, product, or industry directories that pointed to our old domain and/or used our old name. I hate that directories still have a place in SEO these days, since they date back to the early ages of the internet, but we wanted to cover our bases.

Redirect specification

Redirect mapping

When you’re performing a domain migration, one of the most important things for sustaining organic traffic is to help Google — and any search engine — understand that a page has moved to a new location. One way to do this is with a permanent (301) redirect.

So began our redirect mapping. Our migration scenario was fortunate in the sense that everything remained the same as far as URL structure goes. The only thing that changed was the domain name.

The final redirect map (yes, it’s the world’s most complicated one, ever) was:

logicsupply.com/* -> onlogic.com/*

Internal link redirects

As IT had their redirection mapping server-side prepared, we needed to make sure our internal links weren’t pointing to a 301 redirect, as this would hurt our SEO. Users had to be sent straight to the correct page on the new domain.

Objective: update all links on the site’s content to point to the new domain. Below is the “find/replace” table that our IT team used to help us update all the content for the transition to onlogic.com:

We also launched an HTML sitemap as soon as possible under logicsupply.com after our URL restructure, six months prior to launch.

Contingency plan

We took 15 weeks to prepare, test, and get comfortable with the migration. Once live, there is no going back. Executing thoroughly and exactly on the plan and checking every box is the only approach. So in short: there was no contingency plan. Whatever happened, once we switched domains, that was it.

GULP.

Phase two ended when we started to move away from the specifications and into exactly what needed to happen, and when. We used our Go-Live Checklist to make sure that we had every box checked for creative needs, third party integrations, and to configure file review. Making the checklist highly detailed and accurate was the only way to make sure we succeeded.

Phase three: pre-launch testing

To kick off phase three, we had to get a baseline of where we were at. We had a few errors to correct that had been outstanding in Google Search Console, like submitting noindex links through our XML sitemap. This project also alerted us to the fact that, if everything went well, site speed would be our next project to tackle.

Content review

As content wouldn’t change except for “Logic Supply” becoming “OnLogic”, we didn’t really have to do a lot of reviewing here. We did extensively test the find/replace functionality in the go-live scripts to make sure everything looked as it was supposed to, and that the sections we chose to exclude were in fact left untouched. Updated designs were also part of this review.

Technical review

The technical review involved checking everything we had planned out in the second phase, so making sure redirects, sitemaps, links, and scripts were working and crawlable. IT implemented all server-side conditions, and set up the new domain to work internally for all testing tasks that needed to be executed. Again, the checklist was leading in this endeavor.

Redirect testing

Using ScreamingFrog, we crawled both the sitemaps as well as the staging website we had internally launched for testing purposes — hidden away from the outside world. Any redirect errors that appeared were resolved on the spot.

Site launch risk assessment

Risk assessment was a continuous activity throughout the testing. We had a go or no-go decision prior to go-live, as we couldn’t go back once we flipped the switch on the domain migration. Everything that popped up as an error or flag we swiftly assessed and decided whether to mitigate or ignore for the sake of time. Surprisingly, very few things came up, so we could quickly begin the benchmarking process.

Benchmarking

The template above was what we used to track our site speed before and after. Our benchmarks were consistent between the website before and after our staged migration using both Lighthouse and GTMetrix, meaning we were on track for our go-live date.

Phase four: go-live!

The least impactful day to make this change was over the weekend, because as a B2B company, we’ve noticed that our customers tend to be online during regular office hours.

Our team in the Netherlands, including Tim, flew in to support, and our IT and marketing teams dedicated a Saturday to the migration. It also happened to be my birthday weekend, so I was excited to be able to celebrate with my colleagues while they were in town, and in turn celebrate them for all their hard work!

So, on Saturday, October 19, 2019, around 8 a.m., IT confirmed we were good to go and the maintenance page was up. This was returning a “503 — service temporarily unavailable” server response to make sure Google wouldn’t index our site during the migration.

It was at this point in the process that our Go-Live Checklist took over. It was a lot of work up front, but all of this preparation made the final execution of the domain transition a matter of a few clicks to move and/or publish items.

Among all our other tasks, we updated our page title suffix, which was previously “Logic Supply”, to “Logic Supply is now OnLogic” (today it’s “OnLogic formerly Logic Supply”). This was an indication to Google that we were the same company.

The hardest part was the waiting.

Phases five and six: post-launch and performance review

I had planned to camp out next to my computer for the next few days to watch for problems, but nothing surfaced right away. While organic traffic did take an expected dip, it wasn’t nearly as dramatic or prolonged as we’d been warned it might be. We are still seeing logicsupply.com indexed months later, which is frustrating, but doesn’t seem to be affecting our traffic on the new domain.

Overall, we view our website transition as a success. Our traffic returned to where we were and we surpassed our project benchmarks for both traffic and site performance.

Following the move, we looked for follow-on opportunities to help improve our site speed, including identifying inactive or out-of-date plugins from our blog. Our blog made up at least 40 percent of our organic traffic, so this change made our site faster and helped to reach our organic growth recovery goals in less than six weeks.

We are constantly looking at and prioritizing new opportunities to improve the website experience for our customers, and make doing business with OnLogic as easy as possible. The domain change project was a huge undertaking by the entire organization, and required a great deal of planning and constant communication and collaboration to pull off. That said, the time spent up-front was paid back twice over in the time saved recovering our organic traffic, and making things seamless for our website users to ensure everyone could carry on with business-as-usual.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

Over 40 Keto Solution Review

The human body changes with age especially when you reach your 40’s when being fit and healthy is becoming more and more difficult. But there is a breakthrough discovery that can change that, one that you can do, and consistently at that. With Over 40 Keto Solution, you can be 60 and still be healthy!

What is Over 40 Keto Solution?

Over 40 Keto Solution is a weight loss program specifically designed for men and women over 40 years old. But unlike the well-known ketogenic diet that has been endorsed by many including famous personalities, this does not rely on eliminating carb on your diet, in fact it uses carb cycling since the aging body needs it to ensure an optimal hormonal balance.

The traditional Keto Diet became really popular because people testified for its effectiveness but it may not have the same effect for people over age 40 and there are scientific studies that prove why the body responds differently when you are in your 20’s or 30’s.

According to studies, people who focus on hormone-optimization lose 65% more weight than those who focus on carb-elimination which does not really help in raising the body’s leptin and thyroid levels which are hormones that regulate weight and control the speed of one’s metabolism. Thus, this program focuses on increasing hormones to reclaim your body, health and life.

The problem is when you age, your hormone levels decline but this program will teach you the diet trick to boost your hormone levels to speed up your weight loss. This is the diet that allows you to eat the right carbs at the right times to shoot up your body’s fat burning hormone production.

Who Created Over 40 Keto Solution?

The creator of this digital diet program is Shaun Hadsall, a Fitness Professional who is over 40 years old. He is an online bestselling author and has worked in the health and fitness industry for more than 20 years. He is also called the “The Ripped Grandpa” and had many tv appearances since the start of his career.

He has a wife who is 59 years old and is the primary reason why this program existed. It started when his wife was diagnosed with cancer, treatments after treatments, medications after medications eventually destroyed her health and put her happiness at stake. Her body was slowly being poisoned, her hormones declined, metabolism damaged and her body was aging faster than it should be. He felt like he was losing her especially that she was never the same. It was obvious that she was suffering internally too, which pained him more than anything.

She changed drastically, she gained weight and hated her cancer-induced menopause belly and her health was failing too. It took a toll on their marriage, but he didn’t give up and spent countless hours of research to come up with this program that is 100% substantiated and backed up by real science.

What’s great is not only did it transform his wife’s health for the better, his too and those that have tried and tested this program’s effectivity.

How Does Over 40 Keto Solution Work?

This features the 7-in-7 Formula. This weight loss blueprint will help your body drop 7 pounds in 7 days. Within 7 days, your body will release fat-burning ketones, optimize Leptin and Thyroid hormones and boost your metabolism to prevent rebound weight gain.

You can start doing the program after downloading it. It is a comprehensive program, a product of extensive research that will give you all the information that you need to have the best results possible, just follow the blueprint and other material that comes with it to give you the body that you want.

Advantages:

It can quickly transform your body from sugar-burner to fat-burner.

– The program includes bonuses such as The Keto Plateau-Buster Meal Plan, Quick Start Checklist, Kitchen Prep and Restaurant Cheat Sheets, Belly Bloat Elimination Tricks and Kick-Start Results Accelerator Coaching Call.

– No harmful pills, powders and tests.

– It is a natural and safe way to lose weight.

– A program backed by Science and proven to be effective by a lot of men and women over 40.

– It has a 1-Year Money Back Guarantee, no questions asked. That is how confident the author is with this program, designed to work and show results.

– Easy to understand and complete with step-by step instructions, photos and tables.

– Keeps you healthy while achieving the body that you want.

Disadvantages:

– A digital product that needs fast and reliable internet connection especially when downloading the materials.

– Can only be purchased online.

– Needs patience and discipline.

Recommendation:

Choosing the right diet program for you can be hard because there are many factors involved, age is one. If you are in your 40’s, 50’s or 60’s who aims to be fit and healthy, this product is worth a try. Not only was it made so it can be done consistently without extreme diet and exercise, it was created specifically for your needs.

A step-by-step guide is provided so that you can succeed and achieve your goals, be youthful and live a healthy life. Everybody ages, but that doesn’t mean your body has to.

Ubersuggest Chrome Extension

This may be of some interest.

Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data.

It’s been a long time coming. And now, it is finally here.

Today, I want to introduce you to the Ubersuggest Chrome Extension.

From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.

That’s why I created this Chrome extension.

So, what’s inside the Chrome extension?

Well, the easiest way to know what’s included (it’s free), is to just go and install it and test it out.

But here’s what’s included…

Keyword overview

When you are searching Google, you’ll see an overview within the search bar.

You’ll see the monthly search volume and the cost per click for that keyword.

When you click the “view all” link, you’ll see a detailed overview for that keyword.

The graph breaks down the total monthly search volume. What’s cool about the chart is that it shows you both the monthly mobile searches and desktop searches.

And above the graph, you’ll get metrics on how hard that keyword is to rank for (SEO Difficulty) and how competitive that keyword is from a paid advertising (Paid Difficulty) standpoint.

Under the graph, you’ll also see 2 bar graphs. The first one breaks down whether or not people are clicking on the SEO results, paid results, or not clicking anywhere at all.

The second one shows data on the age range of all of the searchers.

Link overview

Above the organic results, you’ll see a speech bubble that breaks the average authority of the sites that are ranking (domain score) and the average number of referring domains the top 10 results have (backlinks).

If you want a more detailed overview, you’ll see a graph in the sidebar that breaks down how many referring links each of the top 10 listings have.

Keep in mind the link metrics are based on referring domains. So, if a website has 100 links from the same domain name, it will only count as 1. Because what really matters when it comes to SEO is how many unique, relevant sites you can get to link to you as opposed to having the same site linking to you over and over again.

Even more keyword data

In the sidebar, you’ll also find even more keyword data.

You’ll see a list of other popular keywords that are similar. You’ll also get metrics on each keyword… from how often it is searched (volume), to what it would cost to bid on that keyword (CPC), to how difficult the keyword is from an SEO standpoint (SD).

And if you scroll to the very bottom of the screen, you’ll see a list of related keywords that Google provides.

Again, you’ll be provided with data like search volume, cost per click, and SEO difficulty data.

URL metrics

Whenever you perform a search on Google, you, of course, see a list of websites that rank for that keyword.

As you can see, under URL you see the authority of the website (domain score), how many Pinterest and Facebook shares the URL has, and how many unique domains are linking to that result.

What’s cool is you can click on the “down arrow” next to the link count and see the exact list of sites linking as well as their domain score and anchor text they used for the link.

Pick your country and language

The last feature in the extension is that you can change your location and language.

All you have to do is click the “Settings” link in the sidebar.

You’ll see a long list of languages and countries that you can choose from.

No matter what version of Google you are using, such as Google.com.br or even Google.co.in, you’ll see SEO data whenever you perform a search.

Conclusion

I have some more big changes coming to the extension in the near future but I would love to hear what you think about it so far.

And if you have any feature requests, just leave a comment below. That way we can prioritize what we add to the extension next.

So go checkout the Ubersuggest extension and give it a try.

What do you think of the extension? What other features would you like me to add?

The post Ubersuggest Chrome Extension appeared first on Neil Patel.

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Eat Sleep Burn Review

Do you feel down and lost because no matter what you do, you just can’t lose weight? You struggle to be healthy and fit even though you were strictly doing everything right, or so you thought! It’s not your fault and here is why.

What is Eat Sleep Burn?

Eat Sleep Burn is a breakthrough manual for weight loss using simple and easy techniques to trigger permanent weight loss while increasing your energy for a longer, healthier and happier life.

It promotes eating regularly and fixing sleep cycles that will make you start burning fat. Just when you thought nothing else worked, this program will hand you the exact form of potent sleep that can help naturally melt away excess fat in your body plus the secret “Sleep Slim Tea” recipe that will aid your body into a deep, restorative, fat-burning sleep.

You may have tasted a lot of tea, but this tea is quite special and amazing, it tastes great and will boost your health overnight. Just follow the instructions on how it’s made including its exact ratio of ingredients.

Eat Sleep Burn offers a unique technique to get rid of your excess weight, valuing the importance of a restorative deep sleep when the body expels toxins away from the body including accumulated, stubborn fat. There is a precise form of deep sleep that is crucial to losing weight and keeping yourself healthy.

You see, sleep disruption can cause unexplainable weight gain, unnecessary cravings, lack of concentration and more that can cause serious complications. And even if you sleep for 7 to 8 hours a day, if you lack a specific form of deep sleep, it would still cause problems but with this program, you will be guided on how to achieve the type of sleep that will make you lose weight and make you healthy.

Who Created Eat Sleep Burn?

This program is by Dan Garner and couples Tara and Todd Lamb.

Tara and Todd are both cops and they are having problems with their health and weight. Despite trying everything, diets, workouts, calorie counting and more which just exhausted them and emptying their pockets, nothing worked! Until they got a visit from Todd’s friend, Dan.

Dan is a nutritional coach and a best-selling author. He has 12 top certifications in training and nutrition from renowned educational institutes and is giving lectures on topics about strength, diet and conditioning. Because helping others to lose weight is his specialty, he naturally helped Tara and Todd find a solution, thus Eat Sleep Burn.

How Does Eat Sleep Burn Work?

Help your body function well and avoid complications and unexplained weight gain because of poor sleep. The special tea concoction will trigger fat-burning hormones in the body. The ingredients are organic, so you won’t have to worry about it being safe for the body. Take the tea before sleeping because it can help you rest better and it induces deep sleep which will rejuvenate your body while releasing toxins.

In this program you are also taught about strategies to having better sleep so you boost the right hormones that can help with the fat burning and not shoot up hormones that inflate your belly fat, interfere with your memory and drives up blood pressure and cholesterol.

Advantages:

It is a safe and natural way to lose belly fat, no harmful pills and juices and no food deprivation and extreme exercise.

– Getting up each morning feeling refreshed and relaxed because of a quality sleep.

– It is easy to follow and can be adapted to your everyday routine.

– You will learn the Shutdown Sequence to naturally melt your excess body fat.

– Resets your “Circadian Rhythm” so that the body knows the healthiest time to sleep and to wake up without setting an alarm.

– Helps you shut out anxious thoughts.

– It comes with bonuses such as 28-Day Metabolic Reset, Limitless Potential System and a 21-Day Personal Online Coaching.

– Product comes with a 60-Day Money Back Guarantee.

Disadvantages:

– Can only be accessed online.

– Results vary.

Recommendation:

There are many ways poor sleep can affect your health and wellbeing and this is backed by Science. Poor sleep is a major risk factor for obesity, it increases your appetite and calorie intake while having a good sleep enhances physical activity and can boost the right hormones to help you shed off pounds.

Eat Sleep Burn teaches you a natural and safe way to lose unwanted fats which can also reverse symptoms of declining health. So, no matter what your age is, if you want to reclaim your lean, fit body and you want to live a healthy lifestyle, this program is worth a try. Plus, there are no risks involved, you can have your money back if you feel dissatisfied with the product.

Take action and learn the secret that can rapidly flatten your belly and regain the body and confidence that you once have!

Creatively, a new job platform, launches to help designers and other creatives find work

This may be of some interest.

Creatively, a new job platform, launches to help designers and other creatives find work

For designers, illustrators, and photographers, LinkedIn just doesn’t cut it. That’s why Creatively was built. 

Co-founded by Stacey Bendet, the CEO and founder of fashion brand alice + olivia, the start-up, which launched Tuesday, bills itself as a job platform for creatives.

There are other sites that promise the same thing, including Dribbble and Behance. Many visual artists also depend on Instagram to showcase their work and make connections. But Creatively thinks it can stand out from the crowd.

Creatively, a new job platform, launches to help designers and other creatives find work

Image: Creatively

“If you’re a creative person or if you’ve ever hired a creative team, you know the truth is other professional networking sites don’t properly serve the community and don’t allow you to easily discover talent or see their work. Creatively solves that,” said Creatively CEO Greg Gittrich.  Read more…

More about Social Media, Job Search, Designers, Tech, and Consumer Tech

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2020 Social Media Marketing Industry Report

This may be of some interest.

Wondering how fellow marketers are using social media? Want to know what marketers plan to do with organic social activities, video marketing, and social ads? In our 12th annual social media study, we surveyed more than 5,200 marketers who reveal details you won’t find anywhere else. How Are Marketers Using Social Media? To understand how […]

The post 2020 Social Media Marketing Industry Report appeared first on Social Media Marketing | Social Media Examiner.

Thank you for reading.

Instant Manifestation Secrets Review

Do you want to live the life you always dreamed of? Because you can, you are always one decision away from a completely different life! Through Instant Manifestation Secrets, you can transform your life!

What is Instant Manifestation Secrets?

Instant Manifestation Secrets is your guide on how to transform your life into the life you have always dreamed to live. Whatever your current situation is, you have the power to change it, but in order to change your situation, you must first change yourself and believe in your potential and capability to do it.

You can definitely improve your life, yourself, your career and your relationships. In fact, this essential program will help you to do just that and more by tapping into your mind. The mind holds power, it can create or destroy your reality, it is solely your decision if you want to attract positivity and repel negativity or vice versa. But whatever you focus your mind and energy on, the more it becomes your reality.

The mind has three levels, the conscious mind, which is the logical, waking mind and can only focus on one particular task at a time, the subconscious mind which controls the habits, responses and the involuntary functions of the body. The third mind is the vibrational mind which is the key to manifesting everything you want in life, the channel to make everything you want to happen but is something not everybody is aware of.

This program provides you necessary materials to infiltrate the third mind to manifest everything you desire and to align the three levels to have the life you want.

Who Created Instant Manifestation Secrets?

Croix Sather is the author of the program. A former carpenter who turned his life around using manifestation. He wanted more of life and wanted to change the way he lived. Now, he is a motivational speaker and a transformation expert. He is popularly known as ‘Marathon Man” in the US for running across America, succeeding it with will power and the power of manifestation.

He has authored self-help books that discusses psychology of wealth and personal transformation.

How Does Instant Manifestation Work?

This program is a digital product that contains videos and audios that you can download. The author will guide you while you listen to the audios so that you will learn how to easily access your mind’s three levels and start manifesting the life you want.

Just press play and it’s like the author is there with you guiding you on what to do to help you instantly manifest to a life of financial security and healthier lifestyle.

Your past affects your future and your mind is already programmed to think the way it is ever since your childhood days. Sadly, 80% of people live in the low vibration frequency attracting more low vibration stuff but with Instant Manifestation you are empowered to eliminate negative beliefs, to attract the things that you want, may it be a new home, the latest car model, a long-term relationship and more.

You will be taught to tap your mind, transform it, rewire it to think positively and change your mindset to focusing on what you can do and celebrate your wins. You have the power to choose to vibrate high or low and it’s your choice whether you want to invite positivity or negativity in your life.

Advantages:

Tap into the power of your subconscious mind to achieve a wealthy life.

– Align your mind levels to live a life of abundance.

– Pushing you to find your purpose and to live your dreams.

– Credible creator who has authored books about transformation and traveled the world for it.

– Helps you unleash the real power of your mind.

– Uncover your real potential to change your life.

– Discover the bridge that helps you manifest the life that you want.

– A natural and promising way to improve your life.

– A result of decades of research and coaching.

– Includes Bonuses such as: Neuro-3 Vibrational Soundtracks, Financial Freedom, Productivity, Inner Peace, Relaxation, Powerful Kids and a lot more focusing on the important aspects of your life so that you can improve it.

– Backed with a Money Back Guarantee. If you find yourself not satisfied with the product after trying it, you can ask for a full refund.

Disadvantages:

– Instant Manifestation Secrets can only be accessed online.

– Results aren’t instant, you need to patiently follow the guide.

Recommendation:

This product will help you attract amazing things in your life; thus, it is highly recommended. There’s a lot to learn in this program including opening your mind to new possibilities, designing your life the way you want it, teaching you to become a magnet for what your heart desires and to repel things you don’t want in your life.

You can live a life of success and abundance and you can start your journey towards your amazing life through reprogramming your mind to manifest everything you want with the help of Instant Manifestation Secrets.

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

This may be of some interest.

Posted by HeatherPhysioc

As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside.

More often than not, experts get sucked into their respective silos, buried by the day-to-day task lists of their jobs, focusing on their own areas of expertise. Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Teams bring recommendations forward to their bosses that don’t have buy-in from their peers. We don’t bring each other in, but we complain about not being brought in.

Learnings from multiple mergers

My company has gone through many mergers and acquisitions over the years, and just in the last three, we’ve merged with three other agencies in our network. We doubled in size and tripled our global footprint overnight. With those mergers came tons of complementary skill sets and client lists we could do great work for.

Through the mergers, we had a unique opportunity presented to us to solve persistent collaboration and content problems by bringing the organic search, paid search, and performance content teams together under one unified group. Now our “Discoverability” group is nearly 35 people in four offices across North America.

With all this change and merging of teams, we had some hard choices to make and hard work to do to make this integration of different capabilities and cultures successful.

Introducing interdisciplinarity

I want to introduce you to the concept of interdisciplinarity.

It’s an academic term describing when two or more areas of expertise join forces to solve new kinds of problems together. It’s when they combine and bust traditional silos to solve shared challenges, benefiting from integrating and updating their individual approaches into a new, holistic approach. Interdisciplinarity helps with the negative effects of siloing and over-specialization.

In the rapidly evolving and increasingly commoditized field of search, we need to be talking about this.

Interdisciplinarity is common in well-known technical and scientific fields like neuroscience, biochemistry, and cybernetics. There is new ground to be forged in our industry.

There is a key difference between complementarity and interdisciplinarity. Just about anyone can go online and learn SEO or PPC. Plenty of companies do “complementary” search work — sitting next to one another and at least not harming each other’s work.

But few do truly interdisciplinary work — offering new, evolved capabilities in search. In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate.

True interdisciplinarity is when the sum of the whole is greater than its parts. It’s the Gestalt benefit of bringing distinct specialties together to create a completely custom solution for a problem. People with relevant expertise bring unique knowledge and experiences for a more cohesive, end-to-end offering that is bespoke for each need. But the work is repeatable and refinable as similar problems arise.

This concept has been a driving force guiding our way through merging teams to create something new. And now we consult with clients in complex organizations to help them achieve interdisciplinarity, too. This is more than enhancing our implementation of tactical SEO and PPC. This is about helping companies evolve how they think about and deliver on the promise of search.

Why bother with integration?

As a search professional, you have probably been perfectly smart and successful independently, so why go to the trouble of moving away from separate swim lanes to one cohesive, unified practice? And equally important, how?

Increase advocacy

The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. You go from a select few team members on different teams advocating for their own work, to a combined force of all the team members advocating for all of each other’s work.

Cross-sell and up-sell more

An integrated search team finds it easier to cross-sell and up-sell when clients get stuck on related services. Merging our teams helps us shift budget seamlessly between practices based on demand, pilot other services to our clients, and show our chops and prove outcomes we can earn. We can also talk to our clients about capturing every opportunity possible on whole search engine results pages, instead of thinking of SERPs in chunks.

Increased speed and scale

Having an integrated team with areas of overlap allows leaders to better distribute labor across the team. For example, our performance content team now writes SEO metas and PPC ad copy. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. We’re dividing and conquering to cover more research ground more quickly, share learnings from our own areas of expertise, delivering a stronger product, and speeding it up by weeks.

Create a culture of knowledge-sharing

Data-sharing becomes second-nature to an integrated search and content team. It helps you to find opportunities you wouldn’t have spotted before. A deeper and wider pool of knowledge builds a deeper and smarter search talent bench. This creates a culture of crowd-sourcing and sharing where no one feels the pressure to know everything. We solve digital marketing problems faster by pooling our knowledge.

Reduce cannibalism and competition

When individual teams have individual objectives, it runs the risk of being “every team for themselves.” But ultimately, everyone in the company or at the agency is held to a set of central, core objectives. A unified team can help search and content practitioners stop worrying about whose budgets and whose targets, and instead focus on what’s best for the business. It allows you to steer resources to where the greatest impact will be felt. It doesn’t matter so much which channels deliver — as long as we deliver.

Increase trust in recommendations

Recommendations have more weight and credibility together when they’re vetted from multiple experts. Experts should talk about joint opportunities, discuss how channels perform together and separately, and balance paid and organic recommendations. A more thoughtful, utilitarian approach is more easily defensible to a client. Demonstrating more bang for their marketing bucks makes it easier for them to say yes and invest.

Identify new capabilities

When you integrate different specialties, you are likely to develop new capabilities at the intersections between those practices. This enables you to build and launch new, unified services that increase the value we can add for clients. In our case, this led to an end-to-end digital shelf optimization offering and enhanced landing page development.

Create competitive advantage

True interdisciplinarity is difficult to accomplish, so it’s hard for competitors to replicate. Competitive advantage happens when you put in the legwork that competitors can’t, don’t, or won’t. Mastering integrated services can give you unique points of distinction that competitors don’t have, and you become increasingly indispensable to your clients and your company.

Risks and roadblocks to integration

There will be no shortage of risks, roadblocks, and obstacles to integrating teams. Following are some of the growing pains you can anticipate as a driver of change.

Moving from theory to reality

We deceive ourselves into thinking we collaborate well for so long that it’s easy to become complacent and fail to see how things could be better. We have to make the case for the benefits of working together to our colleagues and counterparts. As a group, we have to agree on the importance of collaborating on projects and proving joint outcomes with meaningful case studies. It’s a massive cultural shift to change from individual athletes on three different teams to a single, all-star, world champion team. It doesn’t happen overnight.

Risk of becoming less agile

Counterintuitively, the larger the team, the harder it is to collaborate. This is especially true when the team does several different things. Integration runs the risk of making your group too big to move quickly. It’s easy to fall into the trap of trying to force adoption of one team or the other’s way of doing things, or to collaborate constantly on everything. But we quickly learned that design-by-committee doesn’t work and we can’t force it. Group identity doesn’t negate the need for autonomy. In fact, interdisciplinary teams fail without being able to maintain their identity and autonomy, and being empowered to make decisions that are right for their team and clients. Now we keep the connective tissue that bonds us as a group, but allow for “slicing and dicing” into smaller teams to serve any need and combat the problem of getting too big to stay nimble.

Negotiating roles and defending turf

When integrating teams, conflicts are inevitable, whether it’s perceived competition for diminishing budgets, or vying for the final say on a course of action. With teams of very smart people in different areas there is bound to be some negotiating of roles, maybe even turf-defending. But through integration, we’re all sharing the same turf. It takes extra effort to give the benefit of the doubt, assume good intent, and get on the same page. It’s an exercise in humility to give everyone’s expertise equal weight, and actively seek perspective instead of it being an accidental afterthought. You have to create a culture where everyone wins when one of us wins.

Merging processes creates complexity in the short-term

Merging processes that worked reasonably well before is a common challenge. Each team had its own comfortable way of doing things, so they might be resistant and slow to change. You may encounter conflicting expertise and opinions. It’s important to understand each team’s processes thoroughly before ripping them apart and sewing them back together — take the time to learn why things are the way they are.

Change fatigue

A constant barrage of non-stop change makes it hard for evolution to stick. It’s too much for people to absorb and adopt. It causes them to burn out and lose interest because it feels like there’s no light at the end of the tunnel. Companies that have a culture of ongoing testing, learning and optimization and where change is always expected for growth tend to fare well in the face of change, but everyone has their limits.

12 tips for integration success

Now that you are going into the process of integrating other teams informed on the risks and rewards, here are tactical tips to get it right.

1. Announce change quickly

Search team leaders should move quickly to announce the change and inform their teams. Make it clear what you’re doing and why, make the case for the benefits, and be honest about the challenges to get buy-in. Get the teams involved in the mission as soon as possible. Set the expectation that we sink or swim together. The most successful people in the face of change are those who don’t waste time obstructing the inevitable, but instead roll up their sleeves and look for ways to help.

2. Introduce and immerse immediately

Once announced, quickly take action to bring the teams together and activate. Get search and content practitioners in the room face-to-face as early and often as possible, and start a dialogue about a common mission and vision. Work together to brainstorm ideas on how to move forward. Our integration sessions included introductions and ice-breakers, overarching sessions about the department and teams, capability and case study sharing, and team-building exercises. Once you have established the new team or process, reintroduce the team to the organization to put faces with names, and educate others on what the new group is capable of and responsible for.

Get a sample agenda for an integration workshop here.

3. Implement change jointly and steadily

Announce and immerse quickly, but slow down to speed up when beginning to implement the changes. Don’t try to boil the ocean — focus on one-percent changes, one change at a time at natural points of intersection. Give ownership of different initiatives to people from each side to make sure you’re considering all the angles, which helps with buy-in across the group. Charge everyone with making it successful.

Also, try to make early changes iteratively and at natural points of friction at first, so change actually feels like a relief. For example, every SEO can relate to being left out of the content process, where keyword research is an afterthought (if it happens at all). One simple change is adding keywords and questions to a new content brief prior to creating content. This will make both writers’ and SEOs’ jobs easier. As a bonus, small wins can build momentum and endurance for more change.

4. No process is precious

Process is supposed to be a flexible framework, not a rigid set of rules that stifles innovation. Commit to establishing clear processes that incorporate key search and content stakeholders, and bring those voices to the table to collaborate in creating and refining workflows. Create a living wiki to document recurring processes, which reinforces the message of steady evolution. Update and reorganize them regularly — everyone on the team should have access and trust to refine them. Finally, check in periodically on what isn’t working and discard what doesn’t serve you.

5. Cross-train to build advocacy

Conduct cross-trainings both in immersion and continuously over time. The intent is not to be able to do each other’s jobs, but rather to be able to speak about them, advocate for them and cross-sell them. We’ve done workshops, hands-on training, and even short-term job swaps like having SEOs write e-commerce product detail pages. It creates empathy and builds trust, and makes it easier to advocate for each other’s work. It helps create mental checks, too, for search experts to ask, “Am I including the right people?” or content writers to ask, “Can someone else add value here?” Make it a habit for your group by course-correcting people when they forget, and validating and rewarding when they get it right.

6. Productize service offerings

As your search and content (or other integrated) team develops all-new joint services and processes, appoint small, cross-team committees to productize those offerings. They should clearly articulate the service, define the value, identify inputs and outputs, and ballpark costs and timing. These should be simple packages that can be “pulled off the shelf” when a relevant opportunity arises. For our team, these included things like search-driven content insights to support big burst campaigns, an end-to-end e-commerce discoverability process, and a meticulous approach to website rebuilds and redesigns.

7. Recommend and report together

Integrated search and content teams should be recommending and reporting together. It sounds obvious, but it’s rarely done well. Too often, experts regurgitate data in a silo and then smash some slideware together. Instead, compile and discuss your data together to identify the story the information tells, and how clients and marketers can make decisions across channels to best optimize. Search and content practitioners should be working together to roadmap and prioritize where to focus for the biggest opportunities, rather than one channel dictating to the other or operating on independent tracks.

8. Monthly account strategy sessions

It’s easy to retire to our individual corners and get stuck in the status quo, where search and content teams don’t talk to each other. These account strategy sessions are bigger than a task list — they are a time to collaborate, share what’s happening, and talk about the future. Discuss how the brand is performing in each channel, problems the search and content experts are solving, opportunities we see, big risks or threats, and potential joint efforts, tests, or case studies. This simple meet-up model can benefit any group you’re trying to collaborate with. Establish recurring round tables between search and other departments or global regions.

Get a sample account strategy discussion guide here.

9. Build a networked team

As your teams grow in size, geography, and complexity, a “networked team” model might make sense. A networked team has central sources of truth and process (we document ours on Confluence in living wikis), but the operations and execution are decentralized. In this model you have common standards and best practices that all practitioners can draw from, but a networked team can shapeshift and adjust to deliver the work however necessary. It’s a balance of centralized control and local team empowerment.

10. Create a culture of feedback

When merging search and content teams, coaching and direct, immediate feedback greatly speeds integration. Make transparency and accountability a part of your group’s culture. This means providing feedback to each other and feedback to you. It means peer reviewing each other’s search and content work. It means scrutinizing your shared processes and ways of working. It makes the discoverability work stronger and reduces the margin for error. Creating a culture of feedback depersonalizes the feedback and makes it about the quality of the work.

11. Market collaborative successes

Marketing success can be a major driver of integration across discoverability teams. You should always look for wins (or warnings) to create case studies that demonstrate how your team is most effective together. Find meaningful wins that cross teams, and make sure your team, clients, bosses, and colleagues hear these stories. It increases buy-in, understanding, and engagement with your newly integrated group.

12. Stay close to collaborate

Who you “sit with” matters — even in a world where a majority of us are now working from home. Connect your search and content experts as much as possible. Make it easy to strike up a conversation about things they’re working on, and turn around their chairs (or turn on their video chat) and ask questions of each other. While rearranging the floorplan at the office isn’t in the cards for everyone, or if people in different cities or companies are collaborating, look for every possible opportunity for human connection. That means video chat, traveling for in-person meetings, desk drive-bys, spending part of your day parked with colleagues in their part of the office, real-time instant messaging, or phone calls. Do whatever it takes to be present and engaged with people in other disciplines as much as possible.

Integration is the future of search and content

To quote my colleague, Britt Hankins, “As individual teams, we’re experts. As an integrated practice, we’re a powerhouse.”

Creating whole, end-to-end services that have greater impact together than separately makes us more indispensable to clients who can’t imagine going back to the disjointed world of silos. Combining and evolving our search and content capabilities into one discoverability group helps us stand out from the competition.

The cultural shift can be huge, but worth it. It’s an iterative process with plenty of growing pains along the way. Even if it doesn’t make sense to reorganize or merge teams, it does make sense to break down barriers between other disciplines. These steps can help integrate search with any other department. It could be as simple as creating a competency circle around a certain type of work or client that transcends your org chart.

As time goes on, new things are created, the group and its processes mature, and the lines between them start to blur. When your new culture is established, hire and promote for the traits to sustain it, like communication, collaboration, accountability, transparency, and empathy.

There will always be bumps along the way as you integrate search with other practices like content, technology, analytics, or user experience. It can be frustrating and time-consuming up front. People won’t always agree and conflicts will happen.

But as a leader of discoverability in your organization, you can create a culture of openness, vulnerability, and feedback. You can create the expectation of iteration, evolution, and change. You can push through obstacles together and forge something entirely new.

Remember that competitive advantage comes from doing the work your competitors can’t, don’t, or won’t. Because if it were easy, everyone would do it.

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Thank you for reading.