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Welcome Back

Welcome back.

 

I came across a bunch of videos that I will be placing on here that will teach you how to do things, make you thing, and hopefully provide some useful information. Enjoy them for free for the time being as I am planning to make these a subscription deal. UPDATE: I am moving all the videos to a SINGLE platform and from there you will be able to see them all as a subscriber there. This will start happening within a few months after I have that all paid off. Much simpler for you and me.

More new things are coming. I am not as fast as I used to be and do have other websites so it takes time – like in days – to update even one site in a lot of cases.

The forum is still here at //marketinginfohere.com/bboard/ so if you have signed up you did not waste your time.

Bonus – buy from here and get a handpicked bonus package. It is way too hard to list what you will get for each deal since you beed things that complement each product. Just email us at charles_osborne@hotmail.com with your purchase info and collect.

I have no way of knowing who buys what since I am just an affiliate for most deals here so you need to let me know when you buy.

 

Other packages coming.

Rudy Giuliani's unfortunate 'Borat' appearance is now a meme

This may be of some interest.

Rudy Giuliani's unfortunate 'Borat' appearance is now a meme

Rudy Giuliani, national clown, is once again trending. 

Giuliani makes an unfortunate appearance in the Borat sequel, which premieres Friday. A picture from the incident that features Giuliani — who, let us remind you, is still President Trump’s personal lawyer — in a compromising position is making the rounds on Twitter. 

In the new movie, aptly titled Borat Subsequent Moviefilm, Sacha Baron Cohen’s Borat Sagdiyev is back in the United States as a Kazakh operative. He is seeking to befriend allies of the Trump administration with the help of his “non-male son” Tutar. Borat and his 15-year-old daughter Tutar, played by Maria Bakalova, crash a crisis pregnancy center, attend a debutante ball, and somehow manage to seduce former New York mayor Rudy Giuliani.  Read more…

More about Rudy Giuliani, Borat, Culture, and Web Culture

Thank you for reading.

Best HR Outsourcing Services

This may be of some interest.

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

HR is confusing. And the legal ramifications of doing something wrong… are huge. 

There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone. 

The best HR outsourcing services exist to make your life easier.

However, there are a ton of service providers on the market. How do you decide which one’s right for you when they all appear to be exactly the same?

To help answer that question, I looked at countless options and narrowed it down to my top six recommendations. And by the end of this guide, you’ll know everything you need to know to make the right choice for your business. 

The top 6 options for HR outsourcing services:

  1. G&A Partners – best for customization and flexibility
  2. Bambee – best for policies and administrative tasks
  3. Paychex – best HR outsourcing services for SMBs
  4. Insperity – best PEO outsourcing for enterprises
  5. ADP – best full-service non-PEO outsourcing option
  6. CPEhr – best for individual HR outsourcing and consultations

How to choose the best HR outsourcing service for you

There are countless different HR outsourcing services to choose from. 

And distinguishing between all of them can feel like an impossible task. 

So, before we dive into my top recommendations, let’s talk about what makes my recommendations stand out, and how to decide on the best HR outsourcing services for you. 

The size of your business

Handling HR for large companies is vastly different than doing the same at a startup or small business. As such, different HR outsourcing companies specialize in different things and offer services targeted to a specific type of customer. 

On the other hand, some offer solutions for businesses of all sizes. 

However, it’s essential to consider your business’s size and budget when making your final choice. You should also think about how fast you plan to grow and expand your team. 

Always make sure to talk with a sales representative and be as detailed as possible about your current and future situation to make sure they can handle everything you need. 

Types of services

Some HR outsourcing companies (like Bambee) only provide a specific type of service. On the other hand, some offer everything you could ever possibly need… but at a higher price point. 

It may be helpful to outline your processes for each HR activity you currently manage in-house. 

This can help you identify problem areas or bottlenecks with room for improvement. Then, you can pinpoint exactly which tasks and services you should outsource. 

If you already know, or you want to outsource everything, consider the associated costs to ensure it’s within your budget. And keep in mind that most providers don’t offer pricing online. 

So, you’ll get a chance to speak with their team before making your final decision. 

Just remember to ask about the specific services you need to make sure they can help you with everything on your list. It’s also smart to compare your initial consultation experience and pricing of various companies before choosing one. 

Short-term vs. long-term

Do you need help for the foreseeable future or just for a one-off event like a round of recruitment? Some providers (like CPEhr) offer a la carte options so you can pick and choose what you need. 

On the other hand, some only offer all-in-one solutions. So, it’s important to understand your needs before you make any decisions. 

If you need short-term help, make sure you communicate that during your consultation. 

Level of support

Do you want your HR systems to run completely hands-off? If so, you need more support than a team that needs one-off tasks or particular areas of their HR handled for them. 

Here in a second, we’ll talk about the different types of HR outsourcing services. 

But keep the level of support you think you need in the back of your mind, as this plays a large role in which company you should choose. 

Flexibility

If you already have a benefits package or an internal HR team, you need more flexibility from your HR outsourcing provider. Especially if you want to keep the same benefits package you already have. 

Some providers don’t let you do this as they have their own preferences and partnerships. 

And you also need to draw a clear line between what your in-house team does vs. what your outsourcing company provides. That way, nobody wastes time doing the same tasks twice. 

However, if you’re a brand new company or don’t have any HR systems in place, you won’t need the same flexibility level. So, you have fewer restrictions to worry about. 

Customer and employee support

HR matters, benefits in particular, are confusing and hard to navigate. 

Because of that, your employees must have easy access to someone in your HR department. 

When you outsource this, your employees should be able to directly talk with the company, whether it be to ask a quick question or get help choosing the right benefits package. 

Some providers offer a dedicated manager that handles this, making it much easier for you and your team to get the answers they need. Furthermore, they should also provide an employee self-service dashboard for paystubs, W-2s, time off, and more. 

Regardless of who you choose, make sure they plan on taking great care of your team. 

The different types of HR outsourcing services

HR outsourcing is technically separate from PEO and HR software, but they’re very similar in nature. So, let’s take a second to walk through the differences before we get started.

HR software

This is something companies provide to make in-house HR management easier. 

With HR software, you pay a monthly fee to use it every month. Alternatively, you could buy a license and install it on your computer. 

It’s mostly for automating processes or providing a network of benefits providers. 

You can use it as a tiny business without HR or if you have a dedicated HR team. Either way, it’s a software that requires you (or someone on your team) to run it. 

With that said, it’s very flexible and affordable.

However, don’t confuse it with HR outsourcing because they aren’t the same, although a few of the providers on this list also offer HR software. 

Human resources outsourcing (HRO)

HR outsourcing means hiring a third-party to take on all or part of your HR management tasks. This can include things like payroll administration, benefits management, recruitment, and employee training programs. 

The benefit of outsourcing in this manner vs. hiring or expanding your in-house team is lower associated costs. When you outsource, you don’t need to pay a salary or provide benefits. 

So, the overall cost is typically much lower than adding new people to your team. 

All of the options on this list offer HR outsourcing in some form or another. Some only cover specific tasks like policy creation, while others offer services covering every aspect of human resources. 

With HR outsourcing, you can decide if you want to outsource all HR activities or just a few. 

Professional employer organization (PEO)

PEO services are a specific type of HR outsourcing in which the company is your co-employer. Furthermore, the service provider becomes the employer of your employees. 

And since the PEO company is the employer, they’re responsible for payroll taxes. 

This type of agreement typically requires a lengthy contract. However, you’re in charge of what your team does on a day-to-day basis. So, everything stays the same on your end, except you’re no longer responsible for specific HR tasks or payroll taxes.

Furthermore, the two parties decide how much responsibility each party handles. 

So, this type of agreement can be extremely flexible if that’s something you need. This is especially beneficial if you already have an HR department.

One of the most significant values of this type of partnership is access to better benefits packages for your team. Plus, you can get those pesky HR tasks off your plate. 

However, you sacrifice a certain degree of control by inviting someone else into your business. 

#1 – G&A Partners Review — The best HR outsourcing service for customization and flexibility

If you’re looking for a customizable and flexible all-around HR outsourcing solution, G&A Partners is my #1 recommendation. 

They combine intuitive technology encompassing everything you need with world-class customer service to empower your business and employees. From payroll services to health insurance, retirement plans, and recruitment, G&A Partners covers it all. 

Furthermore, each plan is custom-fit to your business and specific needs. 

So, you don’t have to worry about cookie-cutter plans that don’t quite fit the bill. Plus, you also get a dedicated client service team to manage everything and help you out when you need it. 

As a G&A Partners client, you can choose from countless services, including:

  • Payroll administration and processing
  • Self-service employee dashboard
  • Time clock, scheduling, and PTO
  • On-demand data access
  • Benefits from the top providers
  • Benefits administration
  • Ancillary benefits
  • Wellness and financial health
  • Sourcing, recruiting, and hiring

And since each plan is custom to match your needs, you’re not stuck paying for services you don’t actually need. Plus, you can rest easy knowing you comply with local, state, and federal legal regulations. 

From recruitment and onboarding to payroll and benefits administration, you’re in good hands.

With that said, G&A Partners doesn’t share pricing online. So, schedule a free consultation to build a service package tailormade for you, your business, and your #1 asset—your employees. 

#2 – Bambee Review — The best HR outsourcing services for HR policies and administrative tasks

If you’re a small business with fewer than 99 employees, Bambee is an affordable way to hire a dedicated account manager to handle HR policies and employee training.

Hiring an in-house HR manager can easily cost $4,000+ every month, plus benefits. So, it gets quite expensive and unattainable for really small businesses. 

But with Bambee, you can outsource starting at $79/month (or $99/month if you pay monthly). 

From the start, you get a dedicated HR manager to help build your HR policies and walk you through your state’s compliance regulations. 

They can also help you onboard employees, terminate them, and handle corrective action while staying in compliance. 

Furthermore, Bambee can also help evaluate your risk for wrongful termination. 

So, you don’t have to worry about expensive lawsuits or continually wondering what you’re responsible for after employee termination. 

Plus, you get complete remote access to your manager via phone, email, and chat to answer questions and help you with anything you need. And the best part? Your employees can chat with them as well. 

With Bambee, you get access to powerful and helpful features, including:

  • Creating and implementing company policies
  • Staff training, so they understand your new policies
  • E-signatures and an online document viewer
  • Staff folders for organization and compliance
  • A smart cabinet for record-keeping
  • HR forms and agreements (i.e., HIPAA notices or offer letters)

You get everything you need to create, implement, and manage internal HR policies. However, you are sacrificing several crucial features, like payroll administration and benefits management for affordable pricing.

So, keep in mind that you will have to manage those things on your own. Bambee can answer questions and look into those things for you, but they’re not included as part of the package. 

#3 – Paychex Review — The best HR outsourcing services for small to midsize businesses

Paychex is one of the most popular and trusted HR solutions on the market. 

They’ve been around for more than 45 years, and over 680,000+ businesses trust them with their HR software and service needs. 

From benefits and attendance to payroll, HR, and onboarding, they offer everything you need to run and streamline your small or midsize business without hiring in-house. 

And the best part is that you can choose which services you need, rather than paying for everything and using a handful of features. 

Plus, you can outsource everything… or a few things, depending on what you need. 

They offer software and service packages for small, medium, and large companies. So, it’s an excellent option for everyone. But their small and medium sizes packages are where they truly shine. 

In fact, more than half a million of their customers are small businesses. 

With their small and midsize packages, you get access to Paychex Flex, their all-in-one HR automation software. 

But you can also choose between 24/7/365 customer support or a dedicated specialist for help when you need it. So, whether you have a dedicated HR team or not, you can rest easy knowing you have an expert manager behind you. 

Paychex Flex comes with a wide range of powerful features, including:

  • Recruiting and applicant tracking
  • Time and attendance
  • Hiring and onboarding
  • Retirement and termination
  • Health insurance administration
  • Payroll management
  • PTO, 401(k)s, and other benefits

You won’t find their pricing online, so get a free quote to learn more about Paychex today!

#4 – Insperity Review — The best PEO services for enterprises

Insperity is an all-in-one HR service provider for small businesses and enterprise organizations alike. They offer individual solutions and a full-service PEO option, making it perfect for small to medium enterprises. 

It’s an excellent choice if you have the budget for their PEO choice as an alternative to hiring or expanding an in-house HR team. 

They also offer a wide range of HR software if you’re a smaller business interested in managing HR activities on your own. However, that gets old very quickly, especially if you have a ton of other things on your plate. 

Insperity’s PEO all-in-one solution covers every HR service imaginable, including:

  • Medical, dental, and vision benefits
  • FSA and HSA accounts
  • Disability, employee assistance, and retirement
  • Payroll processing and administration
  • Time and attendance tracking
  • HR administration and wage garnishments
  • An employee self-service portal
  • Risk mitigation and legal compliance
  • Recruiting and performance management
  • Training and development programs
  • Company culture development
  • Advanced analytics and reporting
  • Personalized customer support for your employees

As if that isn’t enough, they have a team of specialists dedicated to managing different HR tasks. So, you know you’re getting the best of the best. 

It’s essentially an extension of your business (or HR department if you already have one). 

Insperity’s services are a practical way to reduce risk, improve productivity, automate your HR processes, and get a bird’s eye view of your most valuable asset—your employees. 

They offer two-year pricing guarantees, billing transparency, and fixed service fees, so you never have to guess how much you’re going to pay every month. 

However, their prices aren’t available online, so get in touch with their sales team to learn more. 

#5 – ADP Review — The best for full-service non-PEO outsourcing

If you’re interested in full-service HR outsourcing but don’t want to go the PEO route, ADP is an excellent choice. They provide complete outsourcing for everything from administrative tasks to payroll processing and more. 

With that said, they do offer a PEO option. But they’re one of the few providers that offer complete packages without the complexity of an enterprise-grade PEO partnership. 

On top of that, they also offer one of the most popular HR software packages on the market. 

So, you can create an entire HR department using their services and software without having to hire in-house or expand your existing team. 

ADP’s team of experts is ready to help reduce your risk and everyday burden, regardless if you’re just looking for a helping hand with administrative tasks or facing an acquisition, merger, or an at-risk termination.

So, no matter the situation, ADP has you covered. 

They offer a variety of individual services and more strategic offerings, including things like:

  • Payroll and benefits administration
  • Time and attendance tracking
  • Employee handbooks and internal policies
  • COBRA insurance administration
  • Dynamic analytics
  • Compliance training, tracking, and reporting
  • Recruitment and staffing

On top of that, they also offer a bundle of business processes and HR outsourcing if you need even more assistance with the ins and outs of your business. 

Because each package is tailored for your business, you won’t find ADP’s pricing online. 

As such, you’ll have to get with their sales team to learn more and start building out your HR outsourcing package. 

#6 – CPEhr Review — The best HR outsourcing services for individual tasks and HR consultations

If you’re interested in outsourcing individual HR tasks or receiving HR consultations, CPEhr is a smart choice. They offer a wide variety of different services designed to help make your life (or your HR department’s) life a bit easier. 

So, rather than spending time running payroll or finding the best benefits for your team, you can work on things that actually move the needle for your business. 

Plus, they also take pride in helping customers develop long-term and short-term HR strategies, so you’re never left to figure things out on your own. 

Whether your HR department needs some extra assistance or you need one-off services, like recruitment for an open position, CPEhr has you covered. Their services span basic administrative tasks to more complex strategy planning, including:

  • Payroll and tax administration
  • Recruiting, onboarding, and training
  • Benefits administration
  • COBRA insurance management
  • Disability and retirement
  • Employee benefit orientations
  • Employee and management training
  • Risk management consulting
  • Employee handbooks and policies
  • Unemployment and disability administration
  • Performance reviews
  • Legal compliance
  • Government audits

Essentially, CPEhr covers anything you need, whether you want to outsource everything or a short-term one-off situation. 

They also offer PEO and full HR outsourcing plans, if that’s something you’re interested in. However, their a la carte services and complete flexibility are what make them stand out from everyone else on this list. 

Like most providers, you won’t find pricing online. 

Get in touch with their team to talk more about your needs and learn more about how CPEhr can help your business today!

Wrapping things up

G&A Partners is my top recommendation for most users. It’s incredibly flexible with the ability to handle businesses of all shapes and sizes. Plus, they offer a wide range of services to help make your life easier. 

But that doesn’t mean they’re right for everyone. 

So, don’t forget to use the criteria we talked about as you go through the process of finding the best HR outsourcing services for you, your team, and your business. 

How do you handle human resources at your company?

The post Best HR Outsourcing Services appeared first on Neil Patel.

Thank you for reading.

‘Die Hard’ is back—in an ad that demolishes the nostalgia for the beloved ’80s action flick

This may be of some interest.

Bruce Willis is John McClane in a new car battery ad for Advanced Auto Parts that blows up ’88 action flick nostalgia like Nakatomi Plaza.

During the NFL games on Fox this weekend, we got a major shot of nostalgic advertising, courtesy of Advance Auto Parts and its DieHard car batteries. Ahead of the broadcast, Rumer Willis posted a clip of her dad on Instagram whistling Beethoven’s Symphony No. 9, a nod to his legendary action flick character John McClane, with the hashtag #DIEHARDISBACK.

Read Full Story

Thank you for reading.

ZCode System Review

Are you a sports fan? What if there is a system that can help you earn profits out of sports betting? And what if, it not only helps you to win but to make the most value out of your money? Sounds cool? Find out more about this system here.

What is the ZCode System?

ZCode System is your very own automated betting tool that provides you winning predictions on most popular names in sports like the NBA (National Basketball Association), NHL (National Hockey League), NFL (National Football League), MLB (Major League Baseball) and Esports. These sports were specifically chosen because they are big names in sports and therefore allows high volume betting which you can profit all year long. Yes, this is your sports betting money-making machine.

ZCode System - Math

ZCode System is like a betting robot which gives you an in-depth analysis majorly based on performance history and more. There are about 80 parameters considered in order to come up with a precise prediction, factors like player conditions, injuries, information about different teams, goalies, trainers, events, important matches, rivalries, feuds and many more. Each information is significant to calculate an outcome that will provide you the best “value” in each game.

It is not all about winning or losing, ZCode will help you seek the most value which means the most money with the smallest risk possible. It is your own betting machine which can give you the most earnings in a game. It does not play favorites and is objective. It runs on a unique algorithm that tracks performance and anything relevant to have a valuable forecast.

The system was developed for years and had months of live beta-testing on Facebook, where the creators and beta-testers have already made money. The results were shown, and thousands of fans who followed ZCode on Facebook have witnessed how spectacular the system works that for years it has become an industry standard in sports investing and sports statistics.

Who Created ZCode System?

ZCode System was created by Ron, Mike and Steve. They have developed the system over the years and are sports enthusiast who wanted to trade in the spots niche just like how they traded currencies in the forex market. And they are sharing this system knowing that Sports Betting is a huge industry which people can earn from, their system gives you the advantage!

How Does ZCode System Work?

You do not even need to be a sports enthusiast to use this system. This is basically for everyone who wants to make extra income per month. But from time to time, anyone loves the thrill of betting, especially winning!

ZCode System - Badge

The ZCode VIP Membership gives you instant access to all the Winning Sports Picks. It provides you a comprehensive guide such as video tutorials on HOW TO USE the system, making it easier for you to understand and follow. Absolutely no guesswork involved, everything is provided for even the frequently asked questions.

This is your blueprint to earning profits through betting. And if that is still confusing, they have a well-trained and friendly support team. ZCode makes everything easy for you to make money online as it provides you with the right tools to help you win. You are not betting blindly, but have an extensive analysis to back you up, allowing you to bet smartly on which team or play gives you the best value.

Advantages:

ZCode System - Chart

– Prediction is reached through extensive analysis and calculations.

– Easy to use and follow.

– You will be equipped with tools to know how to properly use the system to your advantage.

– Limits careless spending, instead it makes you wisely invest your money since it is a system that has been tested already to push you to an informed winning decision.

– Helps you generate profits regardless if you are a sports fan or not.

– It covers most popular sports.

– It gives you an objective prediction.

– It gained positive testimonials.

– Excellent support team.

– It comes with FREE bonus tools: Line Reversal Tool, ZCode Oscillator, Totals Predictor, ZCode MLB Pitcher Profit Oscillator, Power Rankings Indicator for Football and other Sports and ZCode Scores Predictor Professional Tools.

– A safe investment because of its 60 Days Money Back Guarantee.

Disadvantages:

– You need a reliable internet connection. It needs to be accessed online.

– You need to retain membership to get future updates.

– Limited membership slots. So, you must HURRY!

Recommendation:

ZCode System is your most reliable assistant to earn profits through sports betting because it analyzes to give you the best value of your money and is 100% objective about it. It helps you earn even though you are not a big fan of sports and has no prior experience in betting.

There are members who are investing in sports and making a living out of it, you can do it too! Thousands of people have seen and experienced how the system works during beta-testing and have given them the opportunity to make money online!

ZCode is the right tool to make you WIN and give you the advantage that you need in sports trade!

10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

This may be of some interest.

Posted by Cyrus-Shepard

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday.

[Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!]

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We’re talking about ten tips to index and rank new content faster.

You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google’s index. You wait for it to rank. It’s a frustrating process that can take weeks or months to see those rankings increase. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. Some very basic things and some more advanced things too. We’re going to dive right in.

Indexing

1. URL Inspection / Fetch & Render

So basically, indexing content is not that hard in Google. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. It’s in the new Search Console, previously Fetch and Render. As of this filming, both tools still exist. They are depreciating Fetch and Render. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. When you do that, they put it in their priority crawl queue. That just simply means Google has a list of URLs to crawl. It goes into the priority, and it’s going to get crawled faster and indexed faster.

2. Sitemaps!

Another common technique is simply using sitemaps. If you’re not using sitemaps, it’s one of the easiest, quickest ways to get your URLs indexed. When you have them in your sitemap, you want to let Google know that they’re actually there. There’s a number of different techniques that can actually optimize this process a little bit more.

The first and the most basic one that everybody talks about is simply putting it in your robots.txt file. In your robots.txt, you have a list of directives, and at the end of your robots.txt, you simply say sitemap and you tell Google where your sitemaps are. You can do that for sitemap index files. You can list multiple sitemaps. It’s really easy.

Sitemap in robots.txt

You can also do it using the Search Console Sitemap Report, another report in the new Search Console. You can go in there and you can submit sitemaps. You can remove sitemaps, validate. You can also do this via the Search Console API.

But a really cool way of informing Google of your sitemaps, that a lot of people don’t use, is simply pinging Google. You can do this in your browser URL. You simply type in google.com/ping, and you put in the sitemap with the URL. You can try this out right now with your current sitemaps. Type it into the browser bar and Google will instantly queue that sitemap for crawling, and all the URLs in there should get indexed quickly if they meet Google’s quality standard.

Example: https://www.google.com/ping?sitemap=https://example.com/sitemap.xml

3. Google Indexing API

(BONUS: This wasn’t in the video, but we wanted to include it because it’s pretty awesome)

Within the past few months, both Google and Bing have introduced new APIs to help speed up and automate the crawling and indexing of URLs.

Both of these solutions allow for the potential of massively speeding up indexing by submitting 100s or 1000s of URLs via an API.

While the Bing API is intended for any new/updated URL, Google states that their API is specifically for “either job posting or livestream structured data.” That said, many SEOs like David Sottimano have experimented with Google APIs and found it to work with a variety of content types.

If you want to use these indexing APIs yourself, you have a number of potential options:

Yoast announced they will soon support live indexing across both Google and Bing within their SEO WordPress plugin.

Indexing & ranking

That’s talking about indexing. Now there are some other ways that you can get your content indexed faster and help it to rank a little higher at the same time.

4. Links from important pages

When you publish new content, the basic, if you do nothing else, you want to make sure that you are linking from important pages. Important pages may be your homepage, adding links to the new content, your blog, your resources page. This is a basic step that you want to do. You don’t want to orphan those pages on your site with no incoming links.

Adding the links tells Google two things. It says we need to crawl this link sometime in the future, and it gets put in the regular crawling queue. But it also makes the link more important. Google can say, “Well, we have important pages linking to this. We have some quality signals to help us determine how to rank it.” So linking from important pages.

5. Update old content

But a step that people oftentimes forget is not only link from your important pages, but you want to go back to your older content and find relevant places to put those links. A lot of people use a link on their homepage or link to older articles, but they forget that step of going back to the older articles on your site and adding links to the new content.

Now what pages should you add from? One of my favorite techniques is to use this search operator here, where you type in the keywords that your content is about and then you do a site:example.com. This allows you to find relevant pages on your site that are about your target keywords, and those make really good targets to add those links to from your older content.

6. Share socially

Really obvious step, sharing socially. When you have new content, sharing socially, there’s a high correlation between social shares and content ranking. But especially when you share on content aggregators, like Reddit, those create actual links for Google to crawl. Google can see those signals, see that social activity, sites like Reddit and Hacker News where they add actual links, and that does the same thing as adding links from your own content, except it’s even a little better because it’s external links. It’s external signals.

7. Generate traffic to the URL

This is kind of an advanced technique, which is a little controversial in terms of its effectiveness, but we see it anecdotally working time and time again. That’s simply generating traffic to the new content.

Now there is some debate whether traffic is a ranking signal. There are some old Google patents that talk about measuring traffic, and Google can certainly measure traffic using Chrome. They can see where those sites are coming from. But as an example, Facebook ads, you launch some new content and you drive a massive amount of traffic to it via Facebook ads. You’re paying for that traffic, but in theory Google can see that traffic because they’re measuring things using the Chrome browser.

When they see all that traffic going to a page, they can say, “Hey, maybe this is a page that we need to have in our index and maybe we need to rank it appropriately.”

Ranking

Once we get our content indexed, talk about a few ideas for maybe ranking your content faster.

8. Generate search clicks

Along with generating traffic to the URL, you can actually generate search clicks.

Now what do I mean by that? So imagine you share a URL on Twitter. Instead of sharing directly to the URL, you share to a Google search result. People click the link, and you take them to a Google search result that has the keywords you’re trying to rank for, and people will search and they click on your result.

You see television commercials do this, like in a Super Bowl commercial they’ll say, “Go to Google and search for Toyota cars 2019.” What this does is Google can see that searcher behavior. Instead of going directly to the page, they’re seeing people click on Google and choosing your result.

  1. Instead of this: https://moz.com/link-explorer
  2. Share this: https://www.google.com/search?q=link+tool+moz

This does a couple of things. It helps increase your click-through rate, which may or may not be a ranking signal. But it also helps you rank for auto-suggest queries. So when Google sees people search for “best cars 2019 Toyota,” that might appear in the suggest bar, which also helps you to rank if you’re ranking for those terms. So generating search clicks instead of linking directly to your URL is one of those advanced techniques that some SEOs use.

9. Target query deserves freshness

When you’re creating the new content, you can help it to rank sooner if you pick terms that Google thinks deserve freshness. It’s best maybe if I just use a couple of examples here.

Consider a user searching for the term “cafes open Christmas 2019.” That’s a result that Google wants to deliver a very fresh result for. You want the freshest news about cafes and restaurants that are going to be open Christmas 2019. Google is going to preference pages that are created more recently. So when you target those queries, you can maybe rank a little faster.

Compare that to a query like “history of the Bible.” If you Google that right now, you’ll probably find a lot of very old pages, Wikipedia pages. Those results don’t update much, and that’s going to be harder for you to crack into those SERPs with newer content.

The way to tell this is simply type in the queries that you’re trying to rank for and see how old the most recent results are. That will give you an indication of what Google thinks how much freshness this query deserves. Choose queries that deserve a little more freshness and you might be able to get in a little sooner.

10. Leverage URL structure

Finally, last tip, this is something a lot of sites do and a lot of sites don’t do because they’re simply not aware of it. Leverage URL structure. When Google sees a new URL, a new page to index, they don’t have all the signals yet to rank it. They have a lot of algorithms that try to guess where they should rank it. They’ve indicated in the past that they leverage the URL structure to determine some of that.

Consider The New York Times puts all its book reviews under the same URL, newyorktimes.com/book-reviews. They have a lot of established ranking signals for all of these URLs. When a new URL is published using the same structure, they can assign it some temporary signals to rank it appropriately.

If you have URLs that are high authority, maybe it’s your blog, maybe it’s your resources on your site, and you’re leveraging an existing URL structure, new content published using the same structure might have a little bit of a ranking advantage, at least in the short run, until Google can figure these things out.

These are only a few of the ways to get your content indexed and ranking quicker. It is by no means a comprehensive list. There are a lot of other ways. We’d love to hear some of your ideas and tips. Please let us know in the comments below. If you like this video, please share it for me. Thanks, everybody.

Video transcription by Speechpad.com


Interested in building your own content strategy? Don’t have a lot of time to spare? We collaborated with HubSpot Academy on their free Content Strategy course — check out the video to build a strong foundation of knowledge and equip yourself with actionable tools to get started!

Check out the free Content Strategy course!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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Nokia wins NASA contract to put a 4G network on the moon. Yes, really.

This may be of some interest.

Nokia wins NASA contract to put a 4G network on the moon. Yes, really.

Soon, astronauts on moon missions won’t have any excuse for not answering their texts.

NASA has awarded Nokia of America $14.1 million to deploy a cellular network on the moon. The freaking moon. The grant is part of $370 million worth of contracts signed under NASA’s “Tipping Point” selections, meant to advance research and development for space exploration. 

Nokia’s plan is to build a 4G/LTE network, and eventually transition to 5G (just like the rest of us). It will be “the first LTE/4G communications system in space,” according to NASA’s announcement.

“The system could support lunar surface communications at greater distances, increased speeds, and provide more reliability than current standards,” the announcement also reads. Read more…

More about Nasa, Nokia, Lte, The Moon, and Tech

Thank you for reading.

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

This may be of some interest.

2020 October 16 MarketingCharts Chart

2020 October 16 MarketingCharts Chart

B2B marketers are struggling to produce enough content amid the pandemic
35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their content plan, according to recently-released survey data. The Drum

Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options
Google has given a significant overhaul to its popular Google Analytics website traffic analysis platform, adding a smarter artificial intelligence (AI)-infused approach including new insights such as churn probability and a variety of additional new predictive metrics, the search giant recently announced. Social Media Today

WordPress can now turn blog posts into tweetstorms automatically
WordPress has rolled out a new feature that allows entire posts created in the content management system to be shared and discussed on Twitter, including accompanying images and video, with support for multiple Twitter accounts, the firm recently announced. TechCrunch

Facebook & Instagram Drop Support For WordPress Embeds
Facebook and its Instagram platform will both cease supporting the traditional and widespread form of WordPress embedding, as unauthenticated embeds won’t work after an October 24 API update — a change aimed at driving publishers to create Facebook Developer accounts and use the oEmbed embedding format, Facebook announced recently. Search Engine Journal

Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Brands achieve a 26.7 percent higher chance of gaining new customers when they target using a goal-driven advertising message mindset compared to an item-driven one, according to recently-released survey data that points out possible consequences of overly-specific ad targeting. MediaPost

Google Podcasts Manager shows you search impressions and clicks from Google Search
Google has launched a podcast performance monitoring and reporting system — Google Podcasts Manager — that shows how people find podcasts and what their listening habits are, among other new podcast-related data, Google recently announced. Search Engine Land

2020 October 16 Statistics Image

Key Takeaways From Congress’ Digital Competition Report
Amazon, Apple, Facebook and Google are being urged to implement changes that would promote increased interoperability when it comes to digital advertising, and Adweek takes a look at some of the findings from the nearly 450-page U.S. House Judiciary Committee’s Antitrust Subcommittee report. Adweek

YouTube Tests Product Tags in Selected Creator Videos as Part of Larger Shift Towards eCommerce
YouTube has begun testing interactive product tags within certain videos, including new integration with Shopify that could lead to more streamlined clickable products within video content, the video giant recently announced. Social Media Today

Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Google has enhanced its Google Assistant service with new voice search features for users of Android apps, including functionality to post to social media platforms, the firm recently announced. MediaPost

Performance Marketing Budgets to Increase as Marketers Chase ROI
42 percent of B2B marketers plan to increase budgeting for performance marketing initiatives by up to 20 percent over the next year, and 18 percent say they will increase those budgets by over 20 percent — two of several items of interest to digital marketers in recently-released survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 October 16 Marketoonist Comic

A lighthearted look at “product choice overload” by Marketoonist Tom Fishburne — Marketoonist

Coworker’s Sly Smile In Zoom Meeting Suggests Separate Chat Happening Right Now — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Roundup Debate on why people follow influencers — DearMishuDad
  • Lee Odden — The Employees as Influencers – Insights from Adobe — Jason Falls
  • Nick Nelson — 10 Important Building Blocks for Small Business Success — Small Business Trends
  • Lee Odden / TopRank Marketing — The State of B2B Influencer Marketing [Research] — V3Broadsuite

Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.

Thank you for taking the time to join us for the weekly B2B marketing news, and we hope that you will come back again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act appeared first on B2B Marketing Blog – TopRank®.

Thank you for reading.

Manifestation Hack Review

Are you close to where you want to be in your life? Are you positive or doubtful in achieving the life you have always dreamed to live? Manifest who you want to become and what you want to achieve with the Manifestation Hack.

What is the Manifestation Hack?

Manifestation Hack is your effective motivational guide to transforming your life and become a magnet for abundant wealth and success.

Manifestation Hack - Mind

The program will teach you how to refocus your mind and reprogram your subconscious to unlock your true potential and achieve whatever you desire in life. You will learn how to lead your chosen path without negativity and doubt, instead, you will be empowered to eliminate the barriers that are hindering you to live your best life.

This program is for everybody especially for people who want to make a change and upgrade their lives for the better. Your current situation may make you feel stuck and hopeless, you may not know what else to do when you have been working hard all your life and still end up struggling with bills to pay, a draining job, a failing health and more that you feel so far from your goals. And so, you feel trapped in a situation you hate and be filled with negative thought patterns that are stopping you to reach your true potential.

The Manifestation Hack uses the power of hypnosis to reprogram your mind to repel negative thoughts and replace it with positive ones, simply because negative thinking yields to negative results and positive thinking yields positive outcome.

Who Created Manifestation Hack?

This program is created by Aaron Surtees, a famous hypnotist that uses the best mind hacking methods to transform your life. His guidance alters the negativity in your life into optimism, confidence and actualization.

He teaches you how to overcome your doubts, fears and negative thought patterns by guiding you to refocus your mind and energy into what you desire in life and manifest it. Having the right mindset is very important to achieving unlimited abundance.

How Does Manifestation Hack Work?

Manifestation Hack - Confidence

This in-depth and powerful program recommends an audio recording that you should listen to every day. This audio will help you manifest your dreams into reality and use the law of attraction to your advantage.

The program contains 3 modules, each valuable to your manifestation journey. You will be changing how you see yourself and let go of the doubt you have been attaching to your own capabilities. You will gain more confidence and trust in your capabilities to be more and achieve more. You will be guided on how to refocus your subconscious mind to attract unlimited success may it be in business, relationships and all you consider essentials in your life.

Your true confident self will rise, and you can already visualize your life living your dreams and ready to accept the health, wealth and success from the universe.

Advantages:

– Motivates you to live an abundant life.

– You will earn spendable cash and gain more.

– Makes you believe in yourself and your capabilities.

Helps you eliminate the negative mindset and replace it with a positive thinking.

– Keeps you radiate positive energy.

– It is user friendly with easy to understand and complete instructions.

– The audio recording is soothing.

– You do not need unnecessary equipment to finish the program, just a device you can listen to and view the manuals.

– The author is a popular and credible hypnotist whose profession specialize in thought transformation and personal development.

– You will get instant access once you are done with the secure check out page.

– It is pretty much for everyone regardless of age, gender, background and profession.

– Helps you get rid of mental baggage and blockage.

– Your order is backed with a 60-Day Money Back Guarantee, no questions asked! So, when you feel no significant changes because of this program, you can just ask for a refund.

Disadvantages:

– You need an internet to purchase and access this in-depth manifestation program. There is no hard copy available.

– Not the overnight hack that you want. It takes time, effort and patience to follow the instructions daily and consistently to get your desired results.

Recommendation:

If you feel lost about your current situation that you do not exactly know what to do, let the Manifestation Hack guide you to the path you have chosen using your own capabilities. Be empowered in believing in yourself because you are enough, you just need the hack to keep your mind focused in visualizing what you want to become and what you want to achieve in life.

It is time to steer clear from the negativity that is keeping you stuck and is giving you negative outcomes. It is time to let positivity reign in your life so that you will be attracting more of it and can therefore accumulate more positive energy which can lead you to manifesting the life that you want and deserve.

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

This may be of some interest.

Posted by BarryYim

With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs.

While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after the crisis is over.

But consumers often rely on reviews of local businesses when deciding where to buy. High quality, positive reviews can improve your business visibility, and when you respond to reviews, it shows that you value your customers and their feedback.

Get started with Moz Local today!

Why is Moz offering new plans?

The new Moz Local plans — Lite, Preferred, and Elite — are designed to offer more features and flexibility to better meet the needs of local businesses and their marketers. Our previous plans limited reputation management and social posting to only the top-tier plan, and we wanted to make these features more widely available.

Customers on any of the new plans can now monitor reviews via alerts, and depending on the plan, respond to reviews and take advantage of social posting. It’s never been more important to actively engage and listen to the needs and concerns of your current customers — and potential customers will take notice.

We also wanted to offer flexibility with respect to local business aggregator submissions. While all of the plans include Factual, US customers can choose to add the other two major aggregators if they desire broader reach.

What’s new?

The new plans will help you maximize your online presence and engage with consumers more easily. Here’s what’s new:

Review monitoring

All 3 plans allow you to receive alerts and read reviews posted on Google, Facebook, and other sites in our partner network through a central dashboard. Since 82% of consumers read online reviews for local businesses, you should be aware of what they’re saying.

Review management

Preferred and Elite subscribers can also respond to reviews posted on Google, Facebook, and select directories through the dashboard. Your ability to respond quickly can be the difference between keeping a customer or losing them to your competition. When it comes to negative reviews, 40% expect a response either immediately or within 24 hours.

Social posting

Preferred and Elite subscribers can share news, offers, and other content directly to Google, Facebook, and select directories from the dashboard.

For example, news posts can be shared on Facebook, and Questions & Answers and COVID-19 posts can be posted to your Google My Business page. Sharing news and offers enables you to engage proactively with consumers and attract new customers.

Local data aggregators

All three plans now include location data submission to Factual for broader location data distribution. Preferred and Elite subscribers in the US can add the other two data aggregators — Infogroup and Neustar Localeze — for $40 per year, per location.

Additional directories

The Elite plan includes a number of additional directories for listing management and location data distribution, such as Tupalo, Where To?, Brownbook, Opendi, iGlobal, Manta, and Cylex, to name a few. And each of the US, UK, and Canada plans include some local directories relevant to that region. For example, the US Elite plan includes Yellow Pages, Superpages, and DexKnows. A complete list can be found here.

The comparison grid below highlights the key features for each US plan. You can find all of the new US, UK, and Canada plans and pricing on our website.

How do these new plans impact current Moz Local customers?

If you’re a current Moz Local customer, you can either keep your existing plan or choose one of the new plans by clicking on “Change plan” and then “See plan options” in your Moz Local dashboard. Enterprise customers can contact their Account Manager to discuss the new plans.

Get started with Moz Local

The new Moz Local plans are designed to maximize your local online presence, increase consumer engagement, and enhance your visibility in local searches with minimal time and effort. You can get started with Moz Local for as little as $11 per month (billed annually). And if you want to learn more about best practices for listing and reputation management, check out our recent webinar on the ROI of Local Presence Management.

Get started with Moz Local today!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Thank you for reading.

Got an old Billy bookcase you want to get rid of? Ikea will buy it back from you

This may be of some interest.

The program will start running around the world next month—but not in the U.S.

On Black Friday, Ikea is encouraging customers to bring back old furniture instead of buying more. In 27 countries—including the U.K., Australia, Canada, France, Germany, Italy, Japan, and Russia, although not the U.S.—Ikea is now running a new “Buy Back” program that will launch on November 24.

Read Full Story

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