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Welcome back.

 

I came across a bunch of videos that I will be placing on here that will teach you how to do things, make you thing, and hopefully provide some useful information. Enjoy them for free for the time being as I am planning to make these a subscription deal. UPDATE: I am moving all the videos to a SINGLE platform and from there you will be able to see them all as a subscriber there. This will start happening within a few months after I have that all paid off. Much simpler for you and me.

More new things are coming. I am not as fast as I used to be and do have other websites so it takes time – like in days – to update even one site in a lot of cases.

The forum is still here at //marketinginfohere.com/bboard/ so if you have signed up you did not waste your time.

Bonus – buy from here and get a handpicked bonus package. It is way too hard to list what you will get for each deal since you beed things that complement each product. Just email us at charles_osborne@hotmail.com with your purchase info and collect.

I have no way of knowing who buys what since I am just an affiliate for most deals here so you need to let me know when you buy.

 

Other packages coming.

20 Thanksgiving horror stories from Twitter to stress you out before the big day

This may be of some interest.

20 Thanksgiving horror stories from Twitter to stress you out before the big day

Thanksgiving dinner is high-stakes. It’s labor-intensive. And people have a lot of opinions about it. Basically, it’s a recipe for disaster.

As home cooks across the country prepare their fridges for this year’s feast, stories of Thanksgiving dinners gone wrong are also popping up on Twitter. Take them as funny anecdotes or serious warnings, but please take that Pyrex off the stove and don’t forget to defrost the turkey this year.

Thought I’d somehow forgotten to order most of the ingredients I needed for thanksgiving cooking. Turns out my husband just forgot to get any of them out of his trunk 7 hours ago. Botulism here we come!

— Toulouse and Tonic (@toulouseNtonic) November 21, 2018 Read more…

More about Twitter, Thanksgiving, Social Media, Culture, and Web Culture

Thank you for reading.

Break Free B2B Series: Maliha Aqeel on How to Ace B2B Company Culture

This may be of some interest.

Maliha Aqeel Break Free B2B Interview

Maliha Aqeel, Assistant Director of Brand, Marketing and Communications at Ernst & Young, is known for being a staunch advocate of the three C’s that drive brands: content, customer, and culture.

But when Maliha sat down with TopRank Marketing’s Joshua Nite for a Break Free B2B interview at Content Marketing World this past fall, she had one “C” at the top of her mind: culture, and its role as a driver for both employee and customer satisfaction. 

“Whether we’re working for someone, or we’re actively purchasing their products, or just engaging with their brand, it matters to us what others think,” she says.

While many employees still see corporate culture as solely a function of HR, Maliha says this is not the case. She believes that all employees have a responsibility to help propagate and model a company’s values, both inside and outside the organization.

In particular, Maliha believes that marketers are key in cultivating and communicating corporate culture. “Marketers and communicators within organizations have to take the charge … Our job is to take all of those values and say, ‘Here’s how it could look. Here’s how the intangible becomes tangible,'” she asserts.

[bctt tweet=”Marketers and communicators within organizations have to take the charge … Our job is to take all of those values and say, ‘Here’s how it could look. Here’s how the intangible becomes tangible.’ @MalihaQ on #CorporateCulture #BreakFreeB2B” username=”toprank”]

Learn how to score an A in building your (B)rand’s (C)ulture by watching Maliha’s interview, which also touches on important topics such as employee journey maps, the purported death of email, and an unlikely upside of social media.

Break Free B2B Interview with Maliha Aqeel

Use the following time markers to skip between topics. We’ve also included some valuable excerpts from the conversation below. 

  • 00:24 – The three C’s that drive your brand
  • 00:39 – Company culture isn’t just an HR initiative
  • 01:54 – B2B companies are starting to embrace culture
  • 03:13 – You company must be considered before it can be preferred
  • 04:24 – Who leads the charge towards a cultural change?
  • 05:21 – Identifying the foundational values for your corporate culture
  • 06:25 – Customers prefer to work with companies that share their values
  • 09:40 – The rise of culture in the age of abundance
  • 11:37 – Culture’s role in the fight for talent 
  • 13:22 – Marketing’s role in influencing culture
  • 14:58 – Email is not dead (but we need to be smarter about how we use it)
  • 16:25 – Segmenting your internal audiences
  • 17:50 – Employee journey maps
  • 19:17 – Building brands by breaking down silos
  • 20:42 – Breaking free in B2B

Josh: Your presentation is on the three C’s that drive your B (or your brand), and that’s putting the focus on content, customer, and culture. What do you think we’re missing in that equation right now?

Maliha: Focus on culture. There’s still a misconception that culture is about only HR. But culture is something that’s pervasive throughout the organization, and why we choose to work somewhere, why we choose to engage with the brand. 

It’s something that we can’t always see. It’s what I call the intangible because it’s aligned to our values. If your values are that you prefer a certain type of lifestyle, and a certain type of philanthropy or social causes, you automatically start to look for brands that align with those values because you believe that there’s something is common with them. And that applies in B2B as well, not just B2C. 

I feel like that’s something marketers don’t always understand because we focus on knowing the customer, making sure our content is what they want, but we miss the values piece, and that’s where the gap can occur. 

[bctt tweet=”Culture is something that’s pervasive throughout the organization, and why we choose to work somewhere, why we choose to engage with the brand. @MalihaQ on #CorporateCulture #BreakFreeB2B” username=”toprank”]

Josh: Do you think there are B2B companies that are effectively developing culture?

Maliha: I think they are starting to. I’m not sure that all of them have quite cracked it yet. I certainly do see it at EY … When I joined, what I noticed was, there was a huge emphasis on our purpose, which is building a better working world. And everything that we were doing, we always remind ourselves that we were doing it for that purpose. The fact that the clients that choose to work with us … they believe that it’s important for companies to be part of building a better working world. 

Josh: Who leads the charge towards better culture?

Maliha: I think that the charge is really led by the senior leadership. They have to set the tone from the top. The culture comes, in many organizations, it’s still top-down, and I think it’s going to take time for that to change. Because, just the way organizations are structured, the top-down approach works. So I think they have to set the tone. 

But marketers and communicators within the organizations have to take the charge. And, they have to say, “Okay, we hear you, here’s how we think you should do it. And here’s how we can visualize that for you in the marketplace.” Whether it’s visualizing to the campaigns that we run or visualizing it through the internal communications that we work on, our job is to take all of those values and say, “Here’s how it could look. Here’s how the intangible becomes tangible.”

Josh: Where do you think that corporate culture is going in the next five years? What do you think we’re going to see with brands?

Maliha: I think we’re going to start to see that there’s almost an integration of … marketing, HR, communications — there’s going to be an integration between them so that you don’t have silos, working on different things, in their own little nation. But, rather, it’s likely going to be a broader function within a brand. And each of them will be expected to partner and they will be held to account for partnering in the right way. Because no one department owns a brand experience. It’s owned by everyone.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

The post Break Free B2B Series: Maliha Aqeel on How to Ace B2B Company Culture appeared first on Online Marketing Blog – TopRank®.

Thank you for reading.

This short film captures the soft abuse actresses endure, even from non-dirtbags

This may be of some interest.

It doesn’t take a Harvey Weinstein to make actresses feel uncomfortable and ashamed. ‘Rehearsal’ shows how even men with good intentions fail to protect their female colleagues.

Looming large over the hard-to-watch short film Rehearsal is the specter of James Franco.

Read Full Story

Thank you for reading.

WP Affiliate Machine Review

There are probably countless ways to earn money online which people are exploring because of its high potential for flexibility and freedom. Just imagine being able to work from the comforts of your own home or anywhere in the world while earning. Are you one of the many people who are looking for proven ways to earn real money online? Then, take a closer look at WP Affiliate Machine, a brand new, innovative software that can help you generate commissions from the biggest Affiliate Networks.

What is WP Affiliate Machine?

WP Affiliate Machine helps you launch a new Affiliate Site in just 60 seconds without writing any content or doing any manual work. It is a brand new WordPress plugin that creates a fully automated affiliate site complete with amazing reviews and content, demo videos and banners. All of these take time and hard work but WP Affiliate Machine can do it with just 1 click.

Your affiliate site will have contents that will be automatically published, affiliate links automatically added, video demos automatically added to your site and the images, graphics are already done for you without you doing any work but can start earning commissions from the top 3 affiliate networks JVZoo, WarriorPlus and ClickBank.

How Does WP Affiliate Machine work?

WP Affiliate Machine works brilliantly with just 3 simple steps:

Step 1 – upload the Affiliate Machine plugin to your WordPress site.
Step 2 – Add your JVZOO ID, ClickBank ID and WarriorPlus Affiliate ID.
Step 3 – JUST PRESS ONE BUTTON. Your affiliate site will then start to get content in seconds without you writing it.

And after just 60 seconds, your site with product reviews is launched! And even if WP Affiliate Machine is pre-loaded with 30 product review articles that promote various JVZoo product offers or WarriorPlus or ClickBank offers you can still add your own content, articles or blog posts from the WordPress admin panel which will surely make your site better.

About the Creator:

WP Affiliate Machine was created by Ankur Shukla. He is an entrepreneur and software developer that loves to create digital products that provide solution and make money.

Advantages:

It allows you to create affiliate site fast without any technical skills and content creation skills.

It is pre-loaded with 30 ready made product review articles that promote various product offers from the top 3 affiliate networks namely JVZoo, WarriorPlus and ClickBank.

The reviews provided are high caliber and comprehensive with graphics, images, videos and action buttons to links.

WP Affiliate Machine helps you earn commissions from top affiliate networks.

The software is also compatible with mobile devices since over 50% of the internet traffic are from mobile devices.

It allows you to show Banner Ads which makes you earn additional money.

WP Affiliate Machine lets you customize some elements like inserting your social network accounts so it can share articles to your social media on autopilot.

It comes with a simple, easy and powerful admin area that lets you control, edit and manage your affiliate site.

WP Affiliate Machine comes with 2 special bonuses namely Live Training on Making $100,000 per year in Easy Passive Income, WelcomeMat WP Plugin for Fast List Building and Live Training How to Build Your Email List and Earn Affiliate Commissions Every Day.

If you have any trouble using WP Affiliate Machine software and the team fails to resolve, you are subject to a 100% refund within 30 days from your date of purchase.

Disadvantages:

This software needs a reliable and fast internet connection.

The refund policy is strictly for technical issues only.

Recommendation:

If you are looking for a powerful marketing tool for you to generate commissions, WP Affiliate Machine is a must try especially if you are a beginner who needs a proven way to earn online and is still starting to explore online strategies, and even if you are an expert online marketer, this software will still benefit you to generate traffic and sales.

Building an affiliate site is not easy, others have started this business without this present day’s options for amazing and super helpful software like WP Affiliate Machine that simplifies everything for you. This gives you better chances to earn even if you have limited knowledge about affiliate marketing. With WP Affiliate Machine, you can promote affiliate products, gain FREE traffic and earn real commissions without any manual work.

Top marketers are promoting this software knowing it worked for them and it can work for you too. This can be a great start of the life you have always dreamed of living, making WP Affiliate Machine work for you and earn you commissions while you enjoy time and financial freedom.

How to Get More Organic Traffic Without Doing Any SEO (Seriously)

This may be of some interest.

You
all know SEO is a long-term game… at least when it comes to Google.

And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time.

So
then, what should you do?

Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

Seriously.

So,
what is it? And how can you get more organic traffic?

Well,
this story will help explain it…

The
old days

When
I first started my journey as an SEO, I got really good at one thing.

Getting
rankings!

Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter).

Stuff some keywords into your page, your meta tags, and build some spammy rich anchor text links and you were good to go.

You
could literally see results in less than a month.

SEO wasn’t too complicated back then. So much so, that I even started an SEO agency and created a handful of sites.

I was starting to rank my sites at the top of Google but they didn’t make a dollar. Literally, not a single dollar.

In fact, I was actually losing money on them because I had to pay for the domain registration expenses and hosting.

So, one day I decided that I was tired of losing money and I was going to do something about it. I took the keywords that I was ranking for and started to type them into Google to see who was paying for ads for those terms.

I hit up each of those sites and tried to get a hold of the owner or the person in charge of marketing.

I asked them how much they were paying for ads and offered them the same exact traffic for a much lower price. I was able to do this because I already had sites that ranked for those keywords.

In other words, I offered to rent out my website for a monthly fee that was a fraction of what they were paying for paid ads.

Next thing you know I was collecting 5 figures in monthly checks and my “renters” were ecstatic because they were generating sales at a fraction of the costs compared to what they were spending on paid ads.

So, what’s the strategy?

Well, it’s simple. Back in the day, I used to rent out my websites… the whole site.

These
days I’ve learned how to monetize my own site, so I don’t rent them out.

But you know what, most of the sites that rank on Google are content-based sites. Over 56% of a website’s organic traffic is typically going to their blog or articles.

So why not rent a page on someone else’s site? From there, modify that page a bit to promote your products or services?

I
know this sounds crazy, but it works. I have one person that just reaches out
to site owners asking if we can rent out a page on their site. We do this for
all industries and verticals… and when I look at how much we are spending
versus how much income we are generating, it’s crazy.

Here are the stats for the last month:

Rental
fees: $24,592

Outreach costs: $3,000

Legal
costs: $580

Copywriting
and monetization costs: $1,500

Total
monthly cost: $29,672 

Now
guess what my monthly income was?

It
was $79,283.58.

Not
too bad.

Now
your cost on this model won’t be as high as mine because you can do your own
outreach, monetize the page you are renting on your own, and you probably don’t
need a lawyer.

And don’t be afraid of how much I am spending in rental fees as you can get away with spending $0 in the first 30 days as I will show you exactly what to do.

Remember, it’s also not what you are spending, it’s about profit and what you are making. If it won’t cost you any money in the first 30 days and you can generate income, your risk is little to none.

Here
are the exact steps you need to follow:

Step
#1: Find the terms you want to rank for

If
you already know the terms you want to rank for, great, you can skip this step.

If you don’t, I want you to head to Ubersuggest and type in a few of your competitors’ URLs.

Head
over to the top pages report and look at their top pages.

Now
click on “view all” under the estimated visits column to see a list of
keywords that each page ranks for.

I want you to create a list of all of the keywords that contain a high search volume and have a high CPC. Keywords with a high CPC usually mean that they convert well.

Keywords
with a low CPC usually mean they don’t convert as well.

When
you are making a list of keywords, you’ll need to make sure that you have a
product or service that is related to each keyword. If you don’t then you won’t
be able to monetize the traffic.

Step
#2: Search for the term

It’s
time to do some Google searches.

Look
for all of the pages that rank in the top 10 for the term you ideally want to
rank for.

Don’t
waste your time with page 2.

What
I want you to look for is:

  • Someone who isn’t your competitor. Your competition isn’t likely to rent out a page on their site to you.
  • A page that isn’t monetized. Not selling a product or service. (If the page has ads, don’t worry.)
  • A site owned by a smaller company… a publicly-traded company isn’t likely to do a deal. A venture-funded company isn’t likely to do a deal either (Crunchbase will tell you if they are venture-funded).

Step
#3: Hit up the website

Typically, through their contact page, they should have their email addresses or phone number listed. If they have a contact form, you can get in touch that way as well.

If
you can’t find their details, you can do a whois
lookup
to see if you can find their phone number.

What’ll
you want to do is get them on the phone. DO NOT MAKE YOUR PITCH OVER EMAIL.

It
just doesn’t work well over email.

If
you can’t find their phone number, email them with a message that goes
something like this…

Subject: [their website name]

Hey [insert first name],

Do you have time for a quick call this week?

We’ve been researching your business and we would like to potentially make you an offer.

Let me know what works for you.

Cheers,

[insert your name]

[insert your company]

[insert your phone number]

You
want to keep the email short as I have found that it tends to generate more
calls.

Once you get them on the phone, you can tell them a little bit about yourself. Once you do that, tell them that you noticed they have a page or multiple pages on their website that interest you.

Point
out the URL and tell them how you are interested in giving them money each
month to rent out the page and you wouldn’t change much of it… but you need
some more information before you can make your offer.

At this point, you’ll want to find out how much traffic that page generates and the keywords it ranks for. They should have an idea by just looking at their Google Analytics (you’ll find most of these sites don’t use Google Search Console).

Once
you have that, let them know that you will get in touch with them in the next
few days after you run some numbers.

Go back, try to figure out what each click is worth based on a conservative conversion rate of .5%. In other words, .if 5% of that traffic converted into a customer, what would the traffic be worth to you after all expenses?

You’ll
want to use a conservative number because you can’t modify the page too
heavily or else you may lose rankings.

Once
you have a rough idea of what the page is worth, get back on the phone with
them and say you want to run tests for 30 days to get a more solid number on
what you can pay them as you want to give them a fair offer.

Typically,
most people don’t have an issue because they aren’t making money from the page
in the first place.

Step
#4: Monetize the page

If
you are selling a product, the easiest way to monetize is to add links to the
products you are selling.

For
example, if you are selling a kitchen appliance like a toaster, you can add
links from the article to your site.

Just
like this article
.

The easiest way to monetize a blog post is to add links to products or services you are selling.

Don’t delete a lot of the content on the page you are modifying… adding isn’t too much of an issue but when you delete content sometimes you will lose rankings.

As
for a service-based business, linking out to pages on your site where people
can fill out their lead information is great.

Or you can just add lead capturing to the page you are renting out. Kind of like how HubSpot adds lead forms on their site.

I’ve actually found that they convert better than just linking out to your site.

When monetizing the page you are renting, keep in mind that you will need disclaimers to let people know that you are collecting their information for privacy purposes. You also should disclose you are renting out the page and nofollow the links.

Once you are monetizing the page for a bit, you’ll have a rough idea of what it is worth and you can make an offer on what you’ll page.

I recommend doing a 12-month contract in which you can opt-out
with a 30-day notice.

The reason you want a 12-month agreement is that you don’t want to have to keep renegotiating. I also include the 30-day opt-out notice in case they lose their rankings, you can opt-out.

And to clarify on the op-out clause, I have it so only I can opt-out and they are stuck in the agreement for a year.

Conclusion

SEO isn’t the only way you can get more organic traffic.

Being creative, such as renting pages that already rank is an easy solution. Best of all, you can get results instantly and it’s probably cheaper than doing SEO in the long run.

The only issue with this model is that it is really hard to
scale.

If I were you, I would do both. I, of course, do SEO on my own site because it provides a big ROI. And, of course, if you can rent out the pages of everyone else who ranks for the terms you want to rank for, it can provide multiple streams of income from SEO.

The beauty of this is model is that you can take up more than one listing on page 1. In theory, you can take up all 10 if you can convince everyone to let you rent their ranking page.

So, what do you think of the idea? Are you going to try it out?

The post How to Get More Organic Traffic Without Doing Any SEO (Seriously) appeared first on Neil Patel.

Thank you for reading.

How to Keep Your Reader Engaged, from Headline to CTA

This may be of some interest.

Content creation can feel a lot like spinning plates. Once you have one element rolling along, there’s another you need…

The post How to Keep Your Reader Engaged, from Headline to CTA appeared first on Copyblogger.

Thank you for reading.

'Wonder Woman 1984' blasts back with a trailer that's worth the wait

This may be of some interest.

'Wonder Woman 1984' blasts back with a trailer that's worth the wait

It’s been a long, patience-testing road for Wonder Woman fans. The movie’s sequel was originally slated for Nov. 2019, but it eventually got pushed back to June 2020 due to Warner Bros.’ desire for another summer release.

Still, they say good things come to those who wait, and we finally have some footage! The trailer for Wonder Woman 1984, which sees the alliterative Amazonian facing off against Cheetah during the Cold War, is every bit as epic as we could have hoped.

Is it June yet? Read more…

More about Dc, Wonder Woman, Gal Gadot, Wonder Woman 1984, and Entertainment

Thank you for reading.

WP Video Machine Review

All online marketers would agree that website traffic is integral to the success of any online business. After all, the more people visit your site, the more potential customers you have. Everybody is too focused about ranking higher in Google because it is the world’s most popular search engine in the internet with a mobile and tablet search engine share of 81%. But how about adding YouTube as a traffic source since it is the 2nd biggest search engine in the world with people watching over 5 billion videos every day? This is only possible by using WP Video Machine.

What is WP Video Machine?

WP Video Machine is a brand new WordPress Plugin that gets you unlimited FREE traffic and backlinks by converting your blog posts into videos in just 1 click without any complicated video software or manual work.

This one of a kind software can now turn all your WordPress blog posts into content videos and publish them on YouTube which is the most visited video site in the world. Using this software is by far the fastest and easiest way to create videos and not just any video at that, the video quality is amazing complete with various features transforming it into a platform that offers high conversion traffic.

How Does WP Video Machine Work?

WP Video Machine offers a complete WP-based platform and does not require any further installation. Your influx of traffic is possible with just 3 easy steps:

Step 1 – Add the WP Video Machine plugin into your WordPress site
Step 2 – Select the post from your site that you want to convert to video format
Step 3 – Just press ONE button and your video gets created in minutes and uploaded to YouTube automatically.

With above simple steps, you are on your way to doubling your leads and sales using your newly converted blog posts into videos without you actually making a video.

http://fantastic.wistia.com/medias/0jxymb8amf?embedType=async&videoFoam=true&videoWidth=640

 

About the Creator:

Ankur Shukla created the WP Video Machine. He is an innovative entrepreneur, expert online marketer and straightforward marketing consultant who excels in developing software that generates leads and sales. He has been a top vendor and affiliate with many successful products that have helped marketers online.

Advantages:

Top marketers who have tried and tested WP Video Machine are raving about it, saying all positive feedbacks.

100% newbie friendly with its super simple launch method, uncomplicated design and really easy steps.

WP Video Machine is a 1 click software that can turn your blog posts into a talking video complete with images, music, texts and voiceover plus it publishes the newly created video on YouTube automatically.

Generate free traffic with just a click of the button.

Saves you time, money and energy by skipping hours of creating videos, spending money on expensive video software and hiring video editors.

It comes with 12 amazing features that come built-in with your video machine software to ensure the easiest way to turn blog posts into FREE traffic.

WP Video Machine comes with special bonuses namely Live Training on Making $100K per year in Easy Passive Income, WelcomeMat WP Plugin for Fast List Building and Live Training How to Create Quick Money Pages in just 10 Minutes and Profit From Them Using FREE Traffic.

Your investment is protected with a 30 Days Money Back Guarantee. If you encounter a technical problem about the product and the team fails to resolve it, you will be given a refund within 30 days from your date of purchase.

Disadvantages:

Refunds are only for technical issues which will take up to 10 days.

You will need a fast and reliable internet connection.

Recommendation:

WP Video Machine is a great and impressive tool especially for online business owners. You are saved from all the hassle and expenses of creating your own video and building backlinks just to drive the traffic that you need. With the power of just 1 click, WP Video Machine does all the hard work for you, converting your blog posts into a video complete with elements that make it engaging and educational.

Because of its automation feature, anybody can use it, everything is done simply and easily so that you can smoothly implement and use the software. The present times also suggest how people are seeing videos as a marketing tool making it one of the most effective higher conversion tools.

If you want to boost your leads and increase your income, WP Video Machine is the tool for you.

The One Thing Every Marketer Should Do

This may be of some interest.

Marketers tend to be very reactive.

And it makes sense because every time a search engine or a social network changes their algorithm, we jump as marketers.

We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

And even when you try to be proactive, you are probably planning ahead from a 3-month period to a year max.

But that’s not how you win. You win by making bold bets that take time and can’t be done in a few months or a year… you win by doing what your competition isn’t willing to do.

So how do you come up with these bold bets?

You unplug!

Here’s how I come up with my ideas

Once a year I try to unplug. Just like right now… as I am writing this, I don’t have cell reception and there is no WiFi.

I’m on a ranch in the middle of nowhere.

No matter where I look, there are no neighbors. All you have is nature in its rawest form. Just look at how the lightning kept going on for hours.

By unplugging and just being one with nature, you truly realize what’s important.

See, we all have problems and issues… especially in business. But how bad are your problems? Do they even matter in the grand scheme of things?

Look, I’ll be honest with you. I am not a big nature person… I’m actually quite the opposite.

I live in a modern, cold feeling house in a heavily congested city. I’m so OCD that I have a full-time cleaner come just because I’m afraid of getting dirty (seriously).

Heck, I won’t even go through airport security without having booties in my briefcase, just in the rare chance they make me take off my shoes. There is no way I can have my socks touch that dirty ground.

Yes, I am crazy when it comes to cleanliness and hygiene.

But even me, I go to places that are full of nature and wild animals… or in this case… cows, bears, deer, snakes, mountain lions, and more. Being there really helps put things into perspective.

Because when you aren’t surrounded by noise caused by us humans, it allows you to clearly focus and think about what’s important.

For me, spending 3 days a year usually does the trick.

It allows me to forget about the bullshit we all have to deal with on a daily basis and come up with ideas about what I need to do over the next 5 (or even 10) years to win.

I know that sounds like a really long time… and it is. But again, to win you need to think long term and make bold bets that your competition wouldn’t dare to copy.

Just look at what I did with Ubersuggest.

I came up with that idea a few years ago by disconnecting (just like I described above).

Companies like Moz would constantly post their revenue stats and their competitors decided to also talk about their financials. So while being disconnected, I came up with an idea on how I could win and the first step was acquiring a tool like Ubersuggest.

And since then I’ve executed a few of the steps in my plan, but I still have a long way to go.

Nonetheless, those steps have paid off. Just look at my traffic numbers.

So what I am going to do over the next 5 to 10 years?

I am going to turn SEO on its head again.

It hit me on this trip that we all have to go to sites like Ubersuggest, SEMrush, Ahrefs, or even Moz to get data.

But why is that?

It’s not natural in our workflow. Wouldn’t it just be easier to see this data as you browse the web?

When you search Google for any query you can use browser extensions like Keywords Everywhere to get some data or SEOquake or the Mozbar… but what you can’t get is that Ahrefs or SEMrush experience when you are just on a Google Search results page.

What will that look like? I have no clue yet, but I will figure that out over time.

Will that kill the traffic I generate to Ubersuggest over time?

Yes!!!!!!

But that is what needs to be done. I obsess about providing an amazing experience to my audience, even if that will kill off my existing business.

And no, that won’t take 5 years to do… I will probably do it over the next 6 months. I will first roll out a basic plugin like Keywords Everywhere and, eventually, I will add the functionally so you can get that type of Ubersuggest or Ahrefs experience right on Google or on your competitor’s site.

What will happen over the next 5 years though, is that I will be able to build something that gets you more traffic. Just like a light switch. Something that simple.

Why can’t we automate most of our marketing tasks? Why does SEO have to be manual when I can add a piece of JavaScript to a website and automate most of it? Why do I have to send out a blog post every time I release a new post or a push notification?

It should all be automated.

And no, I don’t mean in a templatized way. I manually send out emails every time I write a blog post because I know I can write custom copy that generates a 30% open rate and a high click rate.

But again, it should all be automated. And not just for English based sites, it should be done on a global level and work for every site in any language or country.

So how can you figure out what to focus on?

You may not be able to disconnect like me and spend the money that it costs to go to a ranch in the middle of nowhere.

And that’s fine… you don’t have to.

When I first started off, I didn’t have the resources or money, and I did just fine within my constraints.

For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing.

Most of my competitors just translated their site or translated some of their content. Me on the other hand, I have 7 offices and teams in 18 different countries. And I’ll continue to expand so I can keep beating my competition when it comes to grabbing international attention.

But that idea didn’t come to me when I was in nature, being disconnected.

At that time, I was in my condo in the middle of Seattle and I disconnected my Internet for a few days.

Before I disconnected my Internet, I went and got food so I didn’t have to leave my house, and then I turned off all my gadgets… from my TV to phone and anything that was a distraction.

It worked well because now only 18.89% of my traffic is from the United States compared to 57% before I started to expand globally.

In other words, you can disconnect no matter where you are. You just literally have to disconnect your router, turn off your phone, and unplug your TV… it really is that simple.

If you do that for a few days, you’ll start realizing what is important and what isn’t. You’ll be able to strategize and start thinking more long term.

Conclusion

The key to winning long term isn’t by being reactive every time there is an algorithm update or even proactive and preparing for each algorithm update.

Because some of those things are simply out of your control.

Instead, you need to think long term and how you can disrupt your market to make a long-term bet that your competition isn’t willing to make.

Nike wasn’t built by SEO.

Airbnb wasn’t built through paid advertising.

American Express wasn’t built through social media marketing.

Tesla wasn’t built through content marketing.

Doing something disruptive or better than the competition is how you win.

Ubersuggest gets 1,668,233 visitors and 9,136,512 page views a month from people just coming directly. Not through SEO, marketing, or anything like that… I just focus on the future instead of being reactive.

That’s how I win.

Now, the real question is, how are you going to win?

The post The One Thing Every Marketer Should Do appeared first on Neil Patel.

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Facebook Lets Advertisers Control Where Ads Appear

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with […]

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