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What to highlight in free reports to increase your sales in affiliate marketing
Free reports are the best follow-ups invented by the affiliate marketing world. Rare are the instances wherein you get to establish a sale just by a few convincing words on your pre-seller site, and so follow-ups are crucial. Some prospects need a little more courting before they finally make a decision of buying your product, and this is where free reports come in.
Free reports can contain everything and anything under the sun about your products, however, doing just that might spoil your chances of ever closing sales with your ever choosy prospects. In order for your free reports to bring you the results you want, and that is to increase your sales, you must focus on highlights instead of on complete information regarding the products your prospects might either already know or aren’t interested to know. Highlighting the right things will eventually make your prospects say yes to your products.
We like to buy products that are beneficial to us, therefore, you should HIGHLIGHT THE BENEFITS YOUR PRODUCT OFFERS in your free reports. The chances that your prospects already know of the advantages of buying your product are high. It is more likely that these benefits are the reason behind their subscribing to your free reports.
But it wouldnt hurt to constantly remind them of what they are missing out on, and what they can gain if they buy your product. Just remember to repackage the benefits you highlight once in a while, for no one likes reading the same things over and over again. Lastly, remember that although more benefits mean increased sales, dont overdo and exaggerate.
Next, you might want to INCLUDE TESTIMONIALS in your free reports. Your prospects need to be reminded that your products can make real people happy, and that it can make them happy, too. Highlight testimonials you feel your prospects can relate most to. Again, no one likes to read the same things over and over again, and so vary the testimonials you place on your free reports. Another mistake affiliate marketers do with their free reports is that they bombard it with too many testimonials, especially if the product is worth testifying for. Highlighting 3-5 testimonials per free report is good enough.
Prospects sign up for free reports because they want to know more about the product, so HIGHLIGHT ANY DEVELOPMENTS ON YOUR PRODUCT in your free reports. Highlight any upgrades your products might have recently experienced, recent findings regarding the features and benefits of the products, and reviews reputable people, groups, and organizations have made on your product. Again, be varied. Youll never know what developments will catch the eye of your prospects, and bring you the increase in sales you have always wanted.
However, knowing what to put in your free reports is not enough. Your reports should contain certain characteristics that would turn your prospective buyers into buyers. If you want more sales than just a meager months worth of groceries and bills, then you should also take note of the following characteristics your reports should have in order to optimize sales.
USE AN ACTIVE VOICE. Tell your prospects what to do, not what they can do. Instead of saying If you buy this product now, (benefits here), say Buy this product now and (benefits here). This little change can make a lot of difference in your sales. Just make sure you place your commands at the right places.
ADD A LITTLE SPUNK. Make your prospects love the things you put in your free reports. Make them laugh, cry, or think. A lot of the right attitude can go a long way, and your prospects are smart enough to determine attitude, even if its written. If you make them feel good enough about reading about your product, you might finally get that increased sales you have been longing for.
BE FOCUSED. Do not write about search-engine optimization when you are promoting your products. That also goes for writing about multiple products in one report. Focus on one product only, and make your free reports in such a way that would make your prospects focus on buying your product.
Free reports, again, are one of the best ways to increase your sales, that is, if done correctly. Remember that the goal of free reports is to convince your prospects that your products are what they need or want. If you have to, put yourself in your prospects shoes, and focus on what they might like to see in the free reports. Combine that with the tips named in this article, and voila! You have your own recipe for increased sales through free reports.
…if you want to increase your sales, that is
The past few decades have bore witness to the internet being one of the best ways to earn money. Improved communication and safer money transfers make it easier for both the sellers and the buyers to indulge themselves in the act of buying online. Thus, the boom of Affiliate Marketing. The main reason why affiliate marketing has become so popular lies on the simple fact that all you have to do is apply for an affiliate program, pay for the programs fees (if there are any), establish your pre-seller site, and write away. Simple, isnt it?
Not quite. A number of affiliate marketers do not witness success (or any sales at all) because of the part where they write away. Writing for your affiliate marketing site does not require the skills of a Pulitzer Prize winner, but those of a smart affiliate marketer. Your articles need to have certain qualities that would utilize online resources best, and, of course, turn prospects into closed sales. This article brings you five types of articles your affiliate marketing site should have, if you want to increase your sales (which I know you do!).
People want information. Small is the probability of having a person enter your site and establishing a sale the first time around. They probably didnt even notice the sales pitches you have placed all over your site in the first placethe main thing that must have been going through their minds is that they need the product, and fast! Generally, people hate hard core sales pitches.
They want to know more about the product. So give your prospects what they want. Give them honest and sincere information on your affiliate marketing site in the form of reviews. Be honest with your reviews. Place any cons that might come in buying the product. And since this is an affiliate marketing program, market your product as well. Do so in a way that promotes the product and not sell it.
Prospects want to know the features of a product the first time they get around to wanting to buy it. If the features of your products are to their liking, they would want to know more about the products. Let them know more of the benefits, instead of features, that come in buying your product. Your product is not the only one in the market, and it probably has other competition out there that have as good, or even better, features than the one youre selling. But if you can provide your prospects with more benefits than the competition can, the more likely will these register as sales increase.
If you are confident of your products ability to sell in the market, do product comparisons. Also, do so in the fairest way possible. Do not highlight all the cons of the competition while highlighting your own products benefits. Highlight the benefits of the other product, then compare in such a way that your product comes out on top. Be smart in selecting which benefits of the competitors product you are going to highlight.
If the competitors product has qualities that yours cant beat, then opt to overlook that quality, and focus instead on the other products benefits which your product can beat. Make sure sales come your way, and not the competitors.
Your prospects need to know that real people are using your products. Find people who can attest to the benefits of your products in the real word. You might want to keep the contact information from previous sales. It would be good if your previous customers can provide you with photos of themselves, alongside the products if possible. Once you can convince your prospects that your products are good enough for real people, your sales have nothing else to do but increase.
Keep your affiliate marketing site fresh with news briefs. You might want to include promos, developments, and previously unknown information regarding the product (such as studies show that this product (benefits of the product) or Top Marketing groups regard this product as one of the most revolutionary products of the 21st century). Keep your news briefs concisedo not bombard it with too much information. If you happen to have a dozen new information regarding your product, post them on your affiliate marketing site as a weeks worth of news briefs.
These types of articles can be used all at once, or in a combination. Choose what best works for your affiliate marketing program, or product, and you can be on your way to claim sales commissions that just keep on increasing.
The number of referrals you can generate for your affiliate marketing program can range from a few dozen to several hundreds. Great if there are only a few names on your list so far since they would be easy to familiarize with but what if you’ve collected enough names equivalent to a mid-sized city’s worth of phone numbers? Without an organized system, you could easily lose potential income from referrals you can’t monitor. Learn how to keep track of your affiliate referrals offline and online so you’ll never have to waste your efforts.
Offline tracking techniques
Just because you’re in affiliate marketing doesnt mean all your affiliate referral prospecting methods are limited online. Offline activities can be incredibly useful for generating leads.
If you’re the type of affiliate who has an active social networking life, you probably make use of conferences, trade shows and meetings to mine affiliate referrals. If you do, then make sure you are organized enough to take advantage of all the prospects you get in touch with during these occasions.
An excellent way to do this is to obtain a prospect’s business card. That piece of paper should hold enough information for you to use later to get in touch with that person. If you attend multiple events or are constantly generating leads online, make a few notes on the back of the business cards so you never forget important information about the person, such as the event they attended, what they said and other business-related stuff you might have discussed.
Keep all business cards collected specifically for your affiliate marketing program separate from your other business cards. This will prevent confusion later when you begin communicating with these people. Don’t be afraid to use labels and to make notes this will help ensure that you keep track of all your affiliate referrals and never forget critical information and data.
Online tracking techniques
One of the fastest and most convenient ways to track affiliate referrals is to use online resources. Some of these include:
An affiliate referral tracking application
Once your referral activities begin in earnest, you’ll find it difficult to manually track the number of referrals you bring to your affiliate company’s website. You’ll need a reliable application to perform this efficiently. Some of these referral tracking applications may be downloaded for free, although you might prefer premium editions if your affiliate business is big enough.
These applications are quite easy to use so you can conveniently keep track of the activities of your affiliate referrals. Many of these applications even offer extras, such as features that allow you to monitor your banner exchanges, start pages and affiliate links essentially the kind of activities you’ll been doing in order to promote your website.
Your affiliate marketing program’s tracking system
Majority of established affiliate marketing programs have their own tracking system for their affiliate’s referrals. Check your program for this. You’ll usually only need your own affiliate ID in order to gain access to your stats.
Your affiliate program is able to do this because the affiliate links you post on your web pages are coded. This usually comes in the form of a tracking cookie. Each time your visitors click on that link and arrives on the affiliate company’s website, their tracking system will register the unique code coming from your site.
Activities related to this code will be kept in the company’s system which you can view at any time.
That’s NOT the Way to Promote Your Affiliate Products
The great sales pitch can be a bit overrated, seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded. When giving out free reports to promote your affiliate products, enthusiasm can cause you to produce a sales pitchy report, something that could be taken the wrong way by your prospects. If you want to make a good impression, writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products.
Why sales pitchy free reports are ineffective
There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products. For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldnt be where they are.
They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale. Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers. Sales pitchy free reports usually lack the declaration that states its true value to its readers.
If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief. If you’ve thrown away or deleted a sales pitchy free report you didnt even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.
Writing the right free reports without being sales pitchy
When you write free reports, consider them as part of your sales campaign. This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions. Here are some very important things you have to remember when using free reports to promote your affiliate products:
Free reports should make a good first impression
A well-written title is an excellent technique to ensure that you get a hold of your readers’ attention and encourage them to read further. If the title is bland, your readers will either skim through the report and miss the good points or give up altogether.
Free reports should avoid the ‘general public’
A common mistake among marketers who write free reports to promote their affiliate products is that they tend to write for just about everyone. Remember that your affiliate products have specific market demographics. Find out what these are and write directly to them.
Free reports should include details
Words such as ‘excellent’, ‘good’, ‘amazing’ and ‘incredible’ always find their way into free reports. While there is nothing wrong about using them, they tend to be too generic and ultimately, sales pitchy.
Instead of using these words or their synonyms again and again, try to use details and specifics instead. Review that free report you have written and check out generic words. Instead of saying that the affiliate product is ‘an excellent deal’, say ‘you get 25% off your purchase’. Instead of merely saying that the purchase is ‘risk-free’, say instead that you offer a ‘100% money-back guarantee’.
There has to be a sense of urgency
A good, non-sales pitchy free report should include a statement regarding the effectivity date of the promotion. When promoting your affiliate products, state in clear terms when the product will be sold for the special price and for how long. By restricting the product’s availability, you will be able to gently persuade your readers and turn them into real paying customers.
So are you still writing those embarrassing sales pitchy free reports?
Why They Work and How to Use Them
Someone’s good word can be incredibly powerful. As a consumer yourself, wouldnt you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, wouldnt you rather try one that has had some glowing reviews even if you’ve never heard of them before? Such is the power of testimonials when used in promoting affiliate sites.
These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company. The world’s largest corporations spend billions of dollars in harnessing the power of a good word alone. In affiliate marketing, testimonials are regularly utilized to promote an affiliate’s site, attract new customers and recruits and compete directly with another known brand.
Why affiliate marketers use testimonials
The role of testimonials in promoting an affiliate marketing site is to try to influence consumers’ buying decisions and behavior. Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership. It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.
Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar. Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.
To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials. While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive. Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.
To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success. A fully satisfied customer’s testimonial, if it’s well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.
Using the power of testimonials for promoting an affiliate’s site
Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve. However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate. Consider the following factors:
Testimonials exhibit much more power in promoting your affiliate’s site if they are expressed in more details. If a testimonial from a customer or another affiliate states that the program is ‘excellent’, it should be followed by a specific description of the program’s most useful features what makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.
Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate’s site. Words such as, ‘I wasn’t convinced at first, BUT’ or ‘I have always used XYZ product and didnt think of switching to another brand. However, your product has ____ and ____ features that convinced me it was so much better.’
Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.
Keeping it real
Avoid using fake testimonials. ‘Designer’ testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. Once you’re found out, you lose your credibility. That simple act could haunt you for the rest of your life as a discredited affiliate marketer.
A few good words
Try to be selective with your choice of testimonials. They can be quite powerful when used for promoting your affiliate’s site but over-use can work against you. Find the best ones, especially the well-written and detailed testimonials and use these instead. Or, you could take the best sentences and phrases and post those in place of a whole paragraph.
“Discover The 100% FREE Method That Will Instantly Increase Your CPA Profits By 500%!”
Harness the Power of Offering Freebies to Your Affiliate Site’s Visitors
Who in his right mind would refuse a freebie? Out of 10 people you ask, only about one or two will forego a freebie for some strange reason. The rest will gladly accept it. It’s simply a part of human nature to be appreciative of gifts, particularly useful ones. This is also something that advertisers and business owners understand fully well and thus use to their advantage.
In affiliate marketing, the use of freebies can be especially beneficial, provided of course, that you understand how to deploy them strategically. Find out how to use the power of offering freebies to your affiliate site’s visitors and reap the rewards:
Freebies should be integrated into your marketing campaign
Freebies can be quite powerful as marketing tools for affiliate marketing. If visitors to your website find that free stuff is available, they will stick around and be more willing to come back for more but only if they find it relevant to their needs the very reason they came to visit your website in the first place.
Consider each affiliate marketing campaign you perform and find out how to use freebies strategically. Just because something is free doesnt automatically mean that people will visit your affiliate website and grab what you offer. There has to be a relevance between the freebie and the main product or service you are promoting.
Let’s say your main product is an e-book that teaches the secrets of the affiliate marketing trade to affiliates. A good freebie to offer with this campaign would be a short report on the top 10 mistakes that affiliates make that cause failure in affiliate marketing. Or you could offer a freebie in the form of a script that could help affiliates track their own stats.
Remember that the power of freebies when offered in affiliate marketing is only limited to its relevance. The free stuff should be something that can supplement the main product or enhance its use. Otherwise, your visitors will simply have no reason to try to obtain it.
Offer something better
Just because you’re offering freebies to your affiliate site’s visitors doesnt mean you should allow them to completely ignore your premium offers. If you let this happen, forget about earning an income from your affiliate site.
Remember that all those free stuff you offer are part of your strategy to attract more visitors and affiliate prospects to your website. If you find out later that you’re dealing with visitors who are mainly freeloaders, you might want to rethink your career as an affiliate marketer and switch to becoming a charitable foundation instead.
Always offer your affiliate site’s visitors some form of incentive to persuade them to purchase, subscribe or sign up for membership. Offer a product or service that is considerably better than the freebie as an alternative. So instead of just providing a link they can click to download or obtain your free stuff, you could also say something like:
“Get our free version now OR buy the premium/complete package for just $$$. This is a limited offer and will expire soon. ACT NOW!”
By imposing a time restriction, you also impose a sense of urgency and persuade your affiliate site’s visitors that if they want to take advantage of a better offer, they should act immediately.
This is one power that freebies have over other types of promotions, which makes them very effective when used in affiliate sites. Plus, you can even expect a conversion without performing any follow ups.
Find out the best freebies you can afford.
There is no logic at all to giving away freebies if you have nothing to gain from it. When affiliate marketers and business owners offer free gifts to their site’s visitors, it is a carefully crafted strategy and not just some careless act of generosity.
When you do offer freebies, you have to have something in return, if not now then at least later. Learn to harness the use of freebies for your affiliate site’s visitors carefully. It’s a proven strategy and can be a very valuable component of your affiliate marketing arsenal.
Promotion can never be a walk in the park. Thats what most of us say. Promoting somebody elses site for instance makes it much harder for you to attest for the said website. Thats how affiliate marketing works by the way. You are tasked to promote a certain website through your own website. It may sound like a hard task but in reality, that is not true.
Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. If you are running a blog, you can simply shift your entries t the products advantage. Heres an example.
You are currently promoting an Xbox website which caters to online gamers. The products range from Xbox accessories to online downloadable games. Your blog is about your everyday living experience, sort of a journal like website. So how would you shift your blog so it could help your affiliate to boost up its products sales? It is pretty simple. You could make your entry for one day something like you are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought an Xbox! So you hurriedly setup the console and played to your hearts content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill just make sure that you always say good things regarding your affiliate.
Heres another example. Same thing you have a blog and your affiliate site is for a Nintendo Wii. You could make your entry for one day something like this. You are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought a Nintendo Wii! So you hurriedly setup the console and played to your hearts content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill, you have to detail the good testimonies you have regarding the website you want them to visit.
If you are running a blog, you can simply shift your entries t the products advantage. Thats when you will introduce the affiliate website that you have. Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. If you are running a blog, you can simply shift your entries t the products advantage.
In this manner, promotion of the affiliate sites will be much easier. No pressure on your part and the effect will be colossal. You can simply make the most out of your advertisement by simply using your blog to your advantage. It is like telling a story and at the same time, enticing to your target audience. Now thats what I call effective blogging marketing.
Article Marketing to Help in Affiliate Marketing
Article marketing has been around way before online media has been invented. Business establishments have been known to promote their products and services through the written media even before the internet was invented. And with the onset of the internet, online article marketing has become an easier means of promotion compared to its older predecessors.
Not only is online article marketing free (like most of its predecessors), it is non-seasonal (meaning, people can read your articles the whole year round, without exception as to what season your article is most applicable to), and can exist for even much longer than you will.
Many online business pursuits, affiliate marketing among them, have made use of the ease and the accessibility which online article marketing offers them. However, this same ease has jeopardized many qualities good ol fashion articles used to have: fun, quality, and creativity, among others. Many article writers have apparently forgotten the fact that their articles are trying to serve real life people, and not virtual search engines.
If you are into affiliate marketing, you are reading the right article. If you are into online article marketing to help you promote your products, all the better. This article will help you outline the qualities your affiliate marketing articles should have to provide the best profits for you, without sacrificing your potential customers trust.
The main focus of online article marketing is to provide prospects with information at the click of a button. Your prospects do have a tendency to be impatient, so make your articles concise. Focus your articles on the product features and benefits your readers would most probably want to know about. If you feel you have enough skills as a writer, you might wish to omit some really good information about the product, and write in such a way that your readers might want to read more.
And never forget that not all information are created equalsome information are more beneficial than others, depending on the type of product you are promoting. Some products require a thorough discussion of the features, whereas a simple discussion of a products benefits might be enough for other types of products. The prospects should benefit from online article marketing, too, and if you have to, place yourself in your prospects shoes and try to imagine what kinds of things they would rather get from your articles.
Article writers nowadays are beginning to forget just how important quality is when it comes to written material. This isnt to say that you have to be a major in journalism or a Nobel Prize winner in Literature to get to write well. The internet is bombarded with article-writing tips, a lot of which are even focused on online article marketing. If you still arent confident enough, you might wish to hire someone else for the job. Always remember that quality, and not quantity, articles will be best for your affiliate marketing venture.
WRITE FUN ARTICLES
How many crowded parties have you been to your entire life? And in how many out of these parties did you actually remember the names of all the strangers who attended? See how easy it is to remember the guy with the great sense of humor, or the girl with great conversational skills? Leave the same impression with your online article marketing efforts. Make your affiliate marketing prospects remember you. They may not buy anything off your hands right away, but the moment you sell them something they feel they need, the chances of them hesitating given their knowledge of your written humor is quite small.
POST IN ARTICLE DIRECTORIES
This might just be the best way for you to get your articles read by as many people as possible. If you do decide to post your articles to as many article directories as you can handle, please have the decency to write articles that deserve that much exposure. Reading a badly written article is, well, bad enough, but having it posted all over the World Wide Web?
No one needs, or wants, a badly written article, all the more, hundreds of the same thing. Do yourself a favor and dont simply kiss your success in the affiliate marketing world by posting hundreds of useless words online.
SEARCH ENGINE OPTIMIZE YOUR ARTICLES
Article marketing is entirely useless if you cant get people to read your articles. Make your articles easier to find online. Imagine what keywords your prospects are most likely to enter when looking for your products. Establish them in appropriate places throughout your article. And dont forget the quality of your articles. Never ever forget.
Affiliate marketing has now become a much easier venture to undergo, especially with article marketing aiding its efforts. You can be successful in either of these ventures (affiliate marketing and article marketing) if you work hard enough. Following the tips mentioned wont hurt as well. Always remember that in the world of business, success is never too far away.