Economic recession may be a normal part of the economic cycle but this does not mean that it is easy dealing with it. In fact, a lot of people have already been burned by this problem in the United States. Times are tough in the country and more and more people are feeling the heat of impoverishment.
With the problems in the real estate industry and the job losses that have occurred all throughout the country, more and more people are getting worried about what will happen to them. Essentially, if you have a stable job, it will not be a problem for you. But this does not mean of course that you should just waste away and not do anything about it. All people will be affected one way or the other. It is how we deal with the problem that will determine survival. So how do we survive in times of economic recession? Here are some of the ways.
1. Be aware of it
Forewarned is Forearmed. That mean that when you know something is about to happen, you are already in a way prepared for it. So be aware of what is happening to the country. Know what’s going on. Only by gathering information about the recession can you know how to better deal with it.
2. Save up
One of the best ways to stay stable in times of the economic recession is to save your money and to spend wisely. This is not to suggest that you don’t spend at all and just put everything in the bank. As much as you can, save some money in the bank. You will be able to need this should an emergency happen.
3. Avoid wastage
This is actually one component of saving up. When you save, you make sure that everything that you have bought have been used and have not been wasted. You can start on the dinner table by asking your kids to clean their plates when eating. That way, they will know that they will be forced to eat whatever they got but cannot eat. Alongside this edict, tell them they can get a second helping should they want another but still, they have to clean their plates. No leftovers.
4. Get your family to help
Dealing with economic recession and making sure that the family survives is the responsibility of every member of the family. Even in their own way, your kids can help out by making sure that they are not wasting food or not wasting electricity or water which contributes a lot in the overall household expense monthly. They can do this by making sure that everything is shut off when they leave the room. TVs should not be left open when there is no one watching. Same goes with airconditioning unit and heaters.
5. Get your neighbors to help
You are not the only one feeling the pressure brought on by economic recession. A lot of families in the United States are also scrimping right now just to make both ends meet. Join hands with them and work together. For instance, you can all save gas by getting your kids to school in a car pool. You can all take turns on the wheel. This will also free you to do other things like maybe work part time to supplement the family income.
Despite the economic turmoil, reports said that cyber security professionals take home relatively high pay. It appears that companies see the benefit of investing in information and data security. While this cant drive business expansion, it can at the very least protect their businesses from further downhill glide and help them get by until the economy rises back to life.
This only proves that a cyber security career is not only lucrative but also timely. But you dont become a certified cyber security professional that easy; knowledge of computer and technology is not enough. You have to undergo cyber security training.
But how do you start? Whats the first step? Start by looking for potential training school. Fortunately, many schools join the hype in cyber security and offer certificate and degree programs. Gather as much information as you can, then start comparing. As much as possible, avoid enrolling in online schools. Potential companies need to see evidence of your actual training, and online training can hardly give them that. Learning from books is good as well, but again, you need to build your expertise under the mentorship of physical teachers who can guide you through the ropes of security jobs in an interactive setting.
Of course, you will find that some schools are more expensive than the others. Take note, however, that costs are highly based on the mentors expertise, laboratories, and facilities. If you find a school rather expensive, check if the teachers are experienced practitioners and do not merely echo what is written in the book. Remember, this is a skill training, and impartation of skills is necessary here.
Make sure as well that the laboratories and classrooms are well equipped, the machines and equipment modern, and the training location highly conducive to learning. Higher price translates to better service; this is the general rule.
After considering everything, here comes the hard partactual learning. The best schools, teachers, and equipment are all secondary; the most important thing is your eagerness and dedication to learn. Make extra effort to supplement your training with research and consistent practices. If you need to setup a network at home to further study and employ what youve learn from your training, do so.
You sure will encounter errors and problems along the way, but these encounters are often good opportunities for learning. Research as much as you can. Get good books. The idea here is to learn more by immersing yourself in real-life scenarios.
You can also do volunteer work for small-scale businesses or non-profit organizations. There is a two-fold benefit to doing this. First, you can gain experience in a more professional setting. Second, these organizations are credible references in your future job application.
After passing your training, get active in looking for potential employment. But dont get frustrated if you dont immediately get into your dream company. Sometimes companies bank on years of experience, so to take this as an opportunity to gather more working experience. Start by offering your services to companies within your area.
Do not stop learning. Cyber security training is just the start. After this, you are on your own to feed your mind and hone your skill. Attend conferences if the opportunity arises. Consistently meet with other security professionals.
This way, not only will you be learning, you can also meet a lot of people who will either be willing to work with you or offer you employment opportunities.
In todays digital age, cyber security is as important, if not more so, as actual security guarding a real piece of company property. However they may differ, they both have safeguard strategies that need to be implemented to the letter to be effective.
The following are some guidelines for use in cyber security:
Up-to-date anti-virus software
This is a given: all computers must have anti-virus software. The anti-virus software is specifically created and designed to protect your computer against known viruses.
There is one caveat, however. New viruses are created almost daily. There is a need, therefore, to update your anti-virus program on a regular basis to recognize these new variants of viruses.
Like flu shots, only that they are done more often, these regular updates can help stop these viruses. These regular updates are antidotes for these man-made vermin.
Firewalls are virtual defensive fortifications to protect your computer from the outside world. They filter unauthorized data from elsewhere, mostly the Internet, while allowing authorized or good data to enter your computer.
All types of firewalls are available in most computer stores, and some computer manufacturing companies bundle them together with their computers that you purchase.
The simplest rule is this: if you don’t know the person who is sending you an email, be very careful about opening the email and never open any file attached to it.
Sometimes, you may have a vague idea who the sender is, but you should still be careful.
Some tell-tale signs include unusual hyperlinks and/or urgent messages to open the attached file. Some of your friends may have been conned and unwittingly forwarded you a virus-laden email.
When in doubt, delete. Your friend will understand.
Passwords were created to be your virtual key to computer data. Like real-life keys, passwords are only as good if they are difficult to duplicate or guessed.
Some of the guidelines are: Dont share your password, dont use your same password in more than one place, and most importantly, create a password that is difficult to guess.
Here are some time-tested rules in password-making:
1.) Passwords should have a minimum of 8 characters, and should be as meaningless as possible.
2.) Use all kinds of types possible lower case, upper case, numbers, symbols, special characters, etc.
3.) Change your passwords regularly, every three months, for example.
4.) Never give out your password to anybody.
Experienced computer users know one primary rule: always back up your data. Small amounts of data can be stored on disks and on CDs if they are more than the disk can handle. For computers in a network, the usual backup is through the network data storage system. The overall idea is that if anything happens to your primary data, you can always retrieve them from somewhere.
Another big no-no for experienced computer users is sharing them with strangers. Your computer operating system may allow file sharing from other computers in your network or from the Internet. This is one sure way of infecting your computer. Be sure to turn off and disable file-sharing if it is not needed.
Disconnecting from the Internet
Cutting your computers connection with the Internet when not in use lessens the possibility of accessing it. If your computer has no firewall or updated anti-virus protection, someone could harm it.
Update security patches
Just like your anti-virus program, there is a need to regularly update your other computer programs. Sometimes, bugs are discovered in your regular programs that can be an entrance to your computer for any malicious person to attack and infect.
Software companies create patches for these and post them in their sites. They can be downloaded and are automatically patched up into your program in question.
Regular security checkups
Like a cars multiple systems, a computer security programs need regular checkups, too. Sometimes, you may discover that a program is outdated through simple oversight. Some security settings have to be adjusted according to your present needs. Twice-a-year evaluation is good enough.
Like preparing for emergencies in real life, it is good policy to make sure that family members or probably your employees would know what to do during computer emergencies.
They must at least be aware of proper computer security practices how to update virus protection programs, how to download patches, how to create proper passwords.
Cyber security, like any real security, needs everybodys help for it to succeed and avert those dreaded computer attacks.
Many people are put off with the term cyber security. They think it involves highly technological processes and elaborate computer knowledge. Not at all. Cyber security is foremost about identifying threats and taking measures as simple as creating an indecipherable password. There is nothing too technical about that. In fact, cyber security measures are all too simple to follow. Check out the following cyber security tips.
1.) Use strong passwords. Avoid using names, birthdays, addresses, and other personal information as password. Do not use a word found in the dictionary as well, since hackers have found a way to decipher dictionary-generated passwords using certain tools. In general, a good password is at least eight-characters long and should be hard to crack. You can combine upper- and lower-case letters, numbers, and symbols. One good practice is to form a password from a phrase. For example, you can create t1$!C4gtMpSd from This is so I cant forget my password. You can use other methods with which you can form unique and cryptic passwords.
2.) Change your password periodically. This is important especially if, at some point, you have to disclose your password. Remember not to write it down, or if you should, discard the paper immediately. You never know the danger negligence can impose on your security.
3.) Be scrupulous with emails. Unsolicited emails are sometimes the onset of cyber attacks. Remember not to open attached files from unknown senders, as they may contain malware that can open backdoors for hackers. Clicking on the links can also direct you to some compromising websites, so be cautious. If a link looks suspicious, look it up on the web and do a quick research. Avoid giving information to unknown senders as well. The rule of thumb is to ignore seemingly malicious mails. Do not reply to and forward them.
4.) Install security programs on your computer and keep them updated. It is very important to have anti-virus and anti-spyware software and to keep your firewall on. Poorly secured systems are open doors for attackers and intruders, but these software programs keep viruses and spyware from penetrating and crippling your system. The firewall, on the other hand, guards your system from unauthorized access to your computer. Some operating systems allow automatic security updates. Check if yours have this option.
5.) Avoid opening files sent through Instant Messenger. These files do not undergo scanning and might carry security threats to your computer.
6.) Ignore the links on pop-up windows. Block pop-up ads and windows to close an entryway for malware and other forms of attack.
7.) Avoid downloading files, programs, applications, or tools from unknown websites. More often than not, these free downloadable stuffs are loaded with threats. Before you download, make sure the website is a credible source.
8.) Make sure to keep your system clean. Remove any tool, application, or program that is not used. Check also unused default programs installed on your operating system. Its better to have few programs than have many but unused ones, which can only slow down your computer and be an opening for malicious attacks.
A poorly secured computer runs the risk of being hijacked and left as a zombie machine. Secretly, the hacker uses this computer to gain access to personal and confidential accounts and information. Next thing you know, your credit card has been used for unauthorized purchases, your savings account has been ransacked, your competitor has spied on your company, and the list can go on and on.
But some simple and easy-to-follow cyber security tips can eliminate the possibility of falling prey to any of these cyber crimes.
When a businessman embark on a new business venture, they readily go processing ideas on complicated marketing strategies and other ways of promoting their business but none of their efforts are dedicated to business branding. Indeed, with so much factors coming into play, it is easy to miss out on the most essential and basic aspect. But that is just one half of it, since the other half is dedicated into ensuring that you can build an effective brand that will produce results for your marketing efforts.
But the key to an effective branding strategy is to be able to deliver. You must be able to back up your claims and produce exactly as you say. Majority of your business sales and profits come from repeat customers, after all. An effective business branding system involves the following:
Brand is just a mere representation of your company. Therefore, it must reflect exactly what your business can deliver for the customers and build its reputation from there. If you cannot produce quality product or services, then regardless of how potent your branding system or strategies are, you’d never be able to turn your marketing campaigns into a sales force.
Therefore, you need to be as sensitive to your customers’ needs as possible. But only to a certain extent that you still hold control over the image and reputation that you want your brand to exhibit.
Indeed, brand equity is a vital aspect in every business, especially consumer-based equity. It reflects the level of trust and attitude that a customer has towards a product associated with a given brand. This is impacted by the actual experience that a consumer has had with the product such that brand loyalty is affected by factors such as perceived quality and the delivery of the product.
One of the most effective ways to build trust amongst your customers is to be consistent with the message you are trying to convey. Consistency is most important when exhibiting the values that are key and vital in your company. Then, focus on every aspect of your business to ensure that it remains consistent with the values professed by your company and that they make a good representation of the company’s vision.
Expanding Your Brand
Creating a brand for your company is not only limited to the creation of a logo. While it is essential, your work does not stop there. After all, a logo is just a representation of your professional image but there are several factors in between that would help translate them into sales. You do not even have to spend lots of money to fulfill them. In every form of communication that you use in your business transactions, include your company logo in it, whether you’d be using business cards, yellow page ads, newsletters, letterhead, invoices, envelopes, and many more. Your logo is of no use unless you are able to capitalize on it and make it do its work for you.
Managing Your Brand
As market trends continue to change and evolve, so must your approach at branding strategies. While you set your own company’s branding standards, you also need to look into exceeding those promises you’ve set and this is one of the most effective ways to generate more customers. On the other end, one failure could eventually ruin your business’ reputation on a long haul.
If you see any opportunity where changes can be done or improvements can be executed, then don’t be afraid to execute them. This is one way for your business to stay on top of things and keep up with changing trends in the market for an effective business branding effort.
Employing proper business branding strategies could spell the success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or avail of your products or services. And when you garner enough sales, then only then can your business thrive.
What is a Branding Strategy?
A brand is not just a logo or a name, it represents your business identity. Therefore, it is a crucial part of the startup process for any business. Branding strategies are employed to provide the fundamental steps and recognize the valuable tools that will help create a strong business brand. In general terms, a strong brand is one that people recognize and believe to deliver good quality. Have you ever found yourself at the grocery choosing one product over the other because it is the more recognized or trusted brand?
It is therefore a branding strategy’s objective to recognize what could turn your business into a trusted brand name. How can you make people trust your brand and its reputation? What should you do to communicate the objective and mission of your company? What is the message you are trying to send out to produce loyal customers? A sound business branding strategy will aim to find answers to these questions before you can establish a brand for your company that would excel in the market.
Create Name, Logo, or Website
Coming up with a name for your business goes hand in hand with creating a logo that will identify your company. When it comes to logos, always opt for something unique. Logos will be utilized in your advertising and marketing campaigns, so it must be well-recognized.
For beginners, think of a logo that will readily hint consumers about the nature of your business such as whether you are in the food, automotive, or telecommunications business. Hence, choose images that are associated with the nature of your business and the products they will be used to represent.
Slogan or Tagline
Once you have the logo that you want, you can think of a slogan that will reinforce the message you are trying to communicate to the consumers. As long as you keep this part brief and straightforward, then this can be an effective branding tool for your business. This tagline will serve as an additional touch to the main message you are trying to give, thus giving you an edge over your competitors and highlighting the unique experience or service that consumers will be able to avail of.
One advantage that you can get with including a tagline is that it is not permanent, unlike the logo. Therefore, if your company wishes to employ a new marketing strategy, you can readily change your tagline to highlight this new marketing ploy. A tagline then opens up several opportunities to expand your marketing campaigns, as compared to the static nature of company logos because they are the ones more difficult to establish.
Colors and Images
As with logos, colors and images can be used to establish the identity of your business. Colors depict a corresponding set of emotions as well. Therefore, you need to carefully pick out exactly what type of color you are going to use in your logo in accordance with the image and personality of your business. Try to conduct a little bit of research about the different qualities of color types so you can determine exactly what best to use for your company.
When communicating your company brand into the market, highlight the services that only you can offer. If you can guarantee a service that none of your competition can, then you create an edge on your customers over the same businesses. Then, you can use that as a chief marketing strategy to draw more people into your business. An example of this would be a time guarantee on your delivery services, if you’re in the food business.
Learning how to effectively employ these business branding strategies will help boost your company’s campaign and be that much closer to your desired business success.
As you use Google’s AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.
But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.
You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible.
The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google’s AdSense is a great program but it relies on you respecting a few set rules.
The most important thing is not to create “artificial clicks” through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue.
Failing to comply with Google’s terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. It’s because this is the difference between life or death.
The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren’t knowledgeable enough to change default color palettes.
Others just can’t seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.
Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.
Fourthly, banner ads are also a very bad idea if you’re using AdSense. 480×60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.
And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn’t matter how cool the site is itself. If it doesn’t have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.
So these are the most important five things people get wrong while using the AdSense program. But of course if you don’t like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.
Never break Google’s policy. Don’t make visitors create “artificial clicks” on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they’re positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480×60) adds unless you really know what you’re doing and constantly keep your site fresh and up to date.
So with that in mind you should be raising your AdSense revenues in no time.
Sitemaps 101 Benefits of and Tips on Designing a Sitemap
Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.
How does a search engine work?
Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap.
What is a sitemap?
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the concept map of the sites content.
What is a spider?
In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engines database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.
What purpose does a sitemap serve?
A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears. As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation.
As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site.
What are the benefits of having a sitemap for my website?
1.No page would be left unturned
Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords.
2.Easier navigation for site visitors
Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it.
3.Potential advertising value
If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement.
4.Encourage greater traffic to your site
If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site.
How are sitemaps formatted?
There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory.
A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.
The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories.
Some tips in setting up your sitemap
1.Link the sitemap only to your homepage.
This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider.
2.Do not go beyond 30 pages for a sitemap.
Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view.
3.Check all the links listed in your sitemap.
It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page.
4.Give keyword-rich titles to sitemap links.
Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap).
5.Provide a short description for the links in the sitemap.
Doing so would give readers a better idea of what to find in the link and save them time on surfing.
6.Be consistent in designing your sitemap with the other pages of the site.
Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website.
Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.
Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio and the television.
Being in the digital age, efforts done by marketing to get the message across is not that different. It has just become a little more high tech which continues to help drive sales.
Businesses that want to sell something in the market need 2 things. The first is the product to be sold which later on will be distributed. The second is marketing which is the vehicle that is used to carry that message across to the consumer so that people are aware of its existence then it is purchased.
One way of the fastest ways of doing marketing today is building a website. Should one decide to shift and decide to do this, here are some tips one needs to know to get started.
1.The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.
2.The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.
There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee.
Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member.
3.A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesnt? What makes it unique which is not only about the product on hand but the service that this can give as well?
4.Just like having a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.
To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.
5.It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things.
To avoid falling in this predicament, the first thing one must do is manage the expenses. It is always good to carry a notebook around to log whatever expenses have been made or have a logbook to keep track how much balance is left. That way, a person can stay within a budget on a monthly basis.
6.With everything in place, it is now time to promote the site. One can email to friends about the site and what it offers then this too will also be forwarded and advertised to others. Another is showcasing ones website in E-zines or electronic magazines to get more customer traffic.
Any business big or small must have the right resources available to get the message across to the people and building a web site or a site map takes time. One can do it alone if that person knows how to do it, get professional help or simply start from the basics and learn it from the ground up.
Proofreading is more often than not a neglected responsibility by many copywriters. If you value, however, the opinion of your readers then proofreading is but a small price to pay for the success you enjoy because of them.
Knowing What to Look for
Before anything else, proofreading can only be made possible if you know what to look for. This means having a considerable grasp of all the intricacies of proper grammar and punctuation as well as solid knowledge on spelling. If you fail in any of these counts, you need to work on them because they can make a huge difference with the quality of your copies as well.
Proofreading is a job that requires great concentration, so find an environment suitable for the job. Get rid of all possible sources of distraction as well.
Its easier to overlook errors when you are proofreading with your computer so do print your copy on paper whenever possible. It might be more costly this way, but dont you think the sales you can generate for a well-written copy can easily offset the expense?
The Right Mindset
The best way to proofread your copy is to have clear expectations of finding errors. If you think of your work as flawless, youre more liable to overlook errors. Remember: a positive outlook even if it means finding errors in this case always helps in getting a positive outcome.
Resist the temptation to read in the pace that youre used to. Instead, read your copy slowly and read it out loud if possible. Reading will help you find errors in the style and cohesion of your writing.
When youre done reading from start to finish, try reading it backwards. The brain tries to automatically correct any spotted error in the content, making you read what you think you see instead of what youre actually seeing. By reading backwards, you prevent your brain from correcting on auto-mode and view your work for what it really is.
Proofread includes correcting the look of your copy. Pay attention to wrong spacing and margins, irregular font styling, and improperly capitalized words. Indeed, pay greater attention to words in uppercase as its more difficult to see errors in that format.
Proofreading includes making sure that everything about your copy is consistent. Uniformity, after all, makes a web copy more attractive. If you use a certain name for reference, be sure to use that name at all times rather than confuse your readers with various synonyms sprinkled across your text.
Grammar and Spell Check
The options for these mechanisms provided by your processor are not always right. And no, this doesnt mean that youre smarter but theyre probably not configured correctly. In any case, dont rely on them to do your work for you.
Over and Over
Proofreading is not a one-time process. You need to do it over and over and at properly spaced intervals to make sure your copy is entirely error-free.
Another Point of the View
Last but not the least, have someone else preferably one with the necessary knowledge and experience proofread your work. You dont have to pay a professional to do it. If you know other copywriters, you can strike a deal and proofread each others work.
A fresh pair of eyes, not to mention unbiased as well, can help find the last few errors in your copy.