…if you want to increase your sales, that is
The past few decades have bore witness to the internet being one of the best ways to earn money. Improved communication and safer money transfers make it easier for both the sellers and the buyers to indulge themselves in the act of buying online. Thus, the boom of Affiliate Marketing. The main reason why affiliate marketing has become so popular lies on the simple fact that all you have to do is apply for an affiliate program, pay for the programs fees (if there are any), establish your pre-seller site, and write away. Simple, isnt it?
Not quite. A number of affiliate marketers do not witness success (or any sales at all) because of the part where they write away. Writing for your affiliate marketing site does not require the skills of a Pulitzer Prize winner, but those of a smart affiliate marketer. Your articles need to have certain qualities that would utilize online resources best, and, of course, turn prospects into closed sales. This article brings you five types of articles your affiliate marketing site should have, if you want to increase your sales (which I know you do!).
People want information. Small is the probability of having a person enter your site and establishing a sale the first time around. They probably didnt even notice the sales pitches you have placed all over your site in the first placethe main thing that must have been going through their minds is that they need the product, and fast! Generally, people hate hard core sales pitches.
They want to know more about the product. So give your prospects what they want. Give them honest and sincere information on your affiliate marketing site in the form of reviews. Be honest with your reviews. Place any cons that might come in buying the product. And since this is an affiliate marketing program, market your product as well. Do so in a way that promotes the product and not sell it.
Prospects want to know the features of a product the first time they get around to wanting to buy it. If the features of your products are to their liking, they would want to know more about the products. Let them know more of the benefits, instead of features, that come in buying your product. Your product is not the only one in the market, and it probably has other competition out there that have as good, or even better, features than the one youre selling. But if you can provide your prospects with more benefits than the competition can, the more likely will these register as sales increase.
If you are confident of your products ability to sell in the market, do product comparisons. Also, do so in the fairest way possible. Do not highlight all the cons of the competition while highlighting your own products benefits. Highlight the benefits of the other product, then compare in such a way that your product comes out on top. Be smart in selecting which benefits of the competitors product you are going to highlight.
If the competitors product has qualities that yours cant beat, then opt to overlook that quality, and focus instead on the other products benefits which your product can beat. Make sure sales come your way, and not the competitors.
Your prospects need to know that real people are using your products. Find people who can attest to the benefits of your products in the real word. You might want to keep the contact information from previous sales. It would be good if your previous customers can provide you with photos of themselves, alongside the products if possible. Once you can convince your prospects that your products are good enough for real people, your sales have nothing else to do but increase.
Keep your affiliate marketing site fresh with news briefs. You might want to include promos, developments, and previously unknown information regarding the product (such as studies show that this product (benefits of the product) or Top Marketing groups regard this product as one of the most revolutionary products of the 21st century). Keep your news briefs concisedo not bombard it with too much information. If you happen to have a dozen new information regarding your product, post them on your affiliate marketing site as a weeks worth of news briefs.
These types of articles can be used all at once, or in a combination. Choose what best works for your affiliate marketing program, or product, and you can be on your way to claim sales commissions that just keep on increasing.
Why They Work and How to Use Them
Someone’s good word can be incredibly powerful. As a consumer yourself, wouldnt you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, wouldnt you rather try one that has had some glowing reviews even if you’ve never heard of them before? Such is the power of testimonials when used in promoting affiliate sites.
These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company. The world’s largest corporations spend billions of dollars in harnessing the power of a good word alone. In affiliate marketing, testimonials are regularly utilized to promote an affiliate’s site, attract new customers and recruits and compete directly with another known brand.
Why affiliate marketers use testimonials
The role of testimonials in promoting an affiliate marketing site is to try to influence consumers’ buying decisions and behavior. Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership. It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.
Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar. Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.
To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials. While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive. Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.
To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success. A fully satisfied customer’s testimonial, if it’s well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.
Using the power of testimonials for promoting an affiliate’s site
Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve. However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate. Consider the following factors:
Testimonials exhibit much more power in promoting your affiliate’s site if they are expressed in more details. If a testimonial from a customer or another affiliate states that the program is ‘excellent’, it should be followed by a specific description of the program’s most useful features what makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.
Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate’s site. Words such as, ‘I wasn’t convinced at first, BUT’ or ‘I have always used XYZ product and didnt think of switching to another brand. However, your product has ____ and ____ features that convinced me it was so much better.’
Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.
Keeping it real
Avoid using fake testimonials. ‘Designer’ testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. Once you’re found out, you lose your credibility. That simple act could haunt you for the rest of your life as a discredited affiliate marketer.
A few good words
Try to be selective with your choice of testimonials. They can be quite powerful when used for promoting your affiliate’s site but over-use can work against you. Find the best ones, especially the well-written and detailed testimonials and use these instead. Or, you could take the best sentences and phrases and post those in place of a whole paragraph.
Harness the Power of Offering Freebies to Your Affiliate Site’s Visitors
Who in his right mind would refuse a freebie? Out of 10 people you ask, only about one or two will forego a freebie for some strange reason. The rest will gladly accept it. It’s simply a part of human nature to be appreciative of gifts, particularly useful ones. This is also something that advertisers and business owners understand fully well and thus use to their advantage.
In affiliate marketing, the use of freebies can be especially beneficial, provided of course, that you understand how to deploy them strategically. Find out how to use the power of offering freebies to your affiliate site’s visitors and reap the rewards:
Freebies should be integrated into your marketing campaign
Freebies can be quite powerful as marketing tools for affiliate marketing. If visitors to your website find that free stuff is available, they will stick around and be more willing to come back for more but only if they find it relevant to their needs the very reason they came to visit your website in the first place.
Consider each affiliate marketing campaign you perform and find out how to use freebies strategically. Just because something is free doesnt automatically mean that people will visit your affiliate website and grab what you offer. There has to be a relevance between the freebie and the main product or service you are promoting.
Let’s say your main product is an e-book that teaches the secrets of the affiliate marketing trade to affiliates. A good freebie to offer with this campaign would be a short report on the top 10 mistakes that affiliates make that cause failure in affiliate marketing. Or you could offer a freebie in the form of a script that could help affiliates track their own stats.
Remember that the power of freebies when offered in affiliate marketing is only limited to its relevance. The free stuff should be something that can supplement the main product or enhance its use. Otherwise, your visitors will simply have no reason to try to obtain it.
Offer something better
Just because you’re offering freebies to your affiliate site’s visitors doesnt mean you should allow them to completely ignore your premium offers. If you let this happen, forget about earning an income from your affiliate site.
Remember that all those free stuff you offer are part of your strategy to attract more visitors and affiliate prospects to your website. If you find out later that you’re dealing with visitors who are mainly freeloaders, you might want to rethink your career as an affiliate marketer and switch to becoming a charitable foundation instead.
Always offer your affiliate site’s visitors some form of incentive to persuade them to purchase, subscribe or sign up for membership. Offer a product or service that is considerably better than the freebie as an alternative. So instead of just providing a link they can click to download or obtain your free stuff, you could also say something like:
“Get our free version now OR buy the premium/complete package for just $$$. This is a limited offer and will expire soon. ACT NOW!”
By imposing a time restriction, you also impose a sense of urgency and persuade your affiliate site’s visitors that if they want to take advantage of a better offer, they should act immediately.
This is one power that freebies have over other types of promotions, which makes them very effective when used in affiliate sites. Plus, you can even expect a conversion without performing any follow ups.
Find out the best freebies you can afford.
There is no logic at all to giving away freebies if you have nothing to gain from it. When affiliate marketers and business owners offer free gifts to their site’s visitors, it is a carefully crafted strategy and not just some careless act of generosity.
When you do offer freebies, you have to have something in return, if not now then at least later. Learn to harness the use of freebies for your affiliate site’s visitors carefully. It’s a proven strategy and can be a very valuable component of your affiliate marketing arsenal.
Promotion can never be a walk in the park. Thats what most of us say. Promoting somebody elses site for instance makes it much harder for you to attest for the said website. Thats how affiliate marketing works by the way. You are tasked to promote a certain website through your own website. It may sound like a hard task but in reality, that is not true.
Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. If you are running a blog, you can simply shift your entries t the products advantage. Heres an example.
You are currently promoting an Xbox website which caters to online gamers. The products range from Xbox accessories to online downloadable games. Your blog is about your everyday living experience, sort of a journal like website. So how would you shift your blog so it could help your affiliate to boost up its products sales? It is pretty simple. You could make your entry for one day something like you are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought an Xbox! So you hurriedly setup the console and played to your hearts content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill just make sure that you always say good things regarding your affiliate.
Heres another example. Same thing you have a blog and your affiliate site is for a Nintendo Wii. You could make your entry for one day something like this. You are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought a Nintendo Wii! So you hurriedly setup the console and played to your hearts content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill, you have to detail the good testimonies you have regarding the website you want them to visit.
If you are running a blog, you can simply shift your entries t the products advantage. Thats when you will introduce the affiliate website that you have. Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. If you are running a blog, you can simply shift your entries t the products advantage.
In this manner, promotion of the affiliate sites will be much easier. No pressure on your part and the effect will be colossal. You can simply make the most out of your advertisement by simply using your blog to your advantage. It is like telling a story and at the same time, enticing to your target audience. Now thats what I call effective blogging marketing.
Establishing yourself in the affiliate marketing world is no easy task. However, once you have, the rewards are much greater than one could usually expect. Your products and affiliate marketing sites will get you that success you want. But how do you get them to do that?
You are probably just starting out with affiliate marketing by trying your luck with just one product, or like many affiliate marketers, marketing multiple products to maximize profits. Either way, you should acknowledge the fact that the method in which you utilize your affiliate marketing sites is a major determinant of your success.
Creating unique affiliate marketing sites for your affiliate products pave the best way for maximized profits. Unique affiliate marketing sites allow for your prospects to focus highly on the certain product they need or want, or the niche in which that product belongs to. Further reasons why you should create unique affiliate marketing sites (and how these sites should look like) for your affiliate marketing ventures are stated below.
WHY CREATE UNIQUE AFFILIATE MARKETING SITES?
1. TO GET YOUR PROSPECTS FOCUS ON ONE PRODUCT. Your prospects probably landed on your page because they were specifically looking for your product. They would want to know more about the product, and considering just how patient (which isnt much) customers can get these days, they wouldnt want to know anything more. Imagine how they would get if you placed the descriptions of totally unrelated products beside the one they were looking for (for example, sneakers beside a computer)? You wouldnt want to know just how much that would hurt your profits, except that since you care about your profits, you have to.
By focusing on one product at a time, you give your prospects the chance to get to know your product more. Plus, unique affiliate marketing sites are quite easy to maintain and establish: at most, a day or two to get everything (links, layout, entries, photos, etc) right. Youd be extremely surprised just how these unique affiliate marketing sites focused on promoting a single product could bring in profits disproportionately high compared to the effort that went into making them.
2. TO GET THEM TO FOCUS ON A CERTAIN GROUP OF PRODUCT. Sometimes, customers who arent satisfied with the features and benefits of a product want to find other alternatives. It would be such a sad thing if you cant provide them with that. By grouping similar products together in one unique affiliate marketing site, you can pretty much capture the market, despite all its preferences and specific needs.
The only problem with establishing unique affiliate marketing sites focused on a certain group of product is that they are much harder to do than single-product sites. The work is tedious, and you might end up having to hire someone else to do the job for you, which calls for moneymoney you would rather earn than spend. The trouble also is that these sites may not work right awayit may take awhile before profits come pouring inand this could get quite a bit discouraging. If you have the patience for everything (creating the site, waiting for profits), then you could try your luck at this.
THREE QUALITIES YOR UNIQUE AFFILIATE MARKETING SITES SHOULD HAVE
It isnt enough to know what kind of affiliate marketing site to establish. Even if your site caters to a single product or multiple ones, they have to have a certain qualities to ensure success. To encourage profits, your unique affiliate marketing site should be:
1. USER-FRIENDLY. Create affiliate marketing sites that users could find easy to navigate. Keep links and buttons within acceptable reach, and at enough frequency.
2. WELL-FORMATTED. Do with a format or a layout that does well for the product you are trying to sell. Do not ever do the mistake of creating an affiliate marketing site meant for Big Bikes (ie, Harley Davidsons) with a layout composed of butterflies and pretty flowers (this is a thing for the insane to do).
3. ORGANIZED. Keep your unique affiliate marketing sites organized by placing appropriate links where they are most likely to be seen without interfering with everything else. Categorize your links and products as well (dont just place hundreds of your links under one category). Keeping your site organized will entice your prospects to discover more, and click away.
Choosing the Perfect Web Hosting for Your Affiliate Sites
OK. So you have finally decided to become an affiliate marketer. You have finally settled on what products you are actually going to sell. Now, how to promote them?
Very little, if any, arguments exist as to the best way of promoting your affiliate marketing productsweb sites. Yes, yes, the gazillions of websites, not to say affiliate marketing sites, out there make it quite difficult to end up on your page right away, but you dont have to fret: with the power of search engines, pretty much everything is possible nowadays. If concepts such as web hosting and creating your own affiliate marketing site are relatively alien to you (as it is for quite a lot of people), then this article is for you.
Affiliate marketing can be easy if you know how to utilize relevant help well. These relevant help include, and are pretty much dominated by, web hosting. Web hosting come in as many shapes and sizes as affiliate marketers and their needs, which is reasonable, seeing as one way or another, an affiliate marketer really does have a specific web hosting that will cater to his or her needs perfectly.
Why would you need web hosting anyway? Affiliate marketing is a profession, and in order to be competent enough for your prospects, you need to appear as professional as possible. You need your own domains to promote your products beautifully. If you have multiple affiliate marketing products, you need as many affiliate marketing sites. In order for these affiliate marketing sites to work as they should, you need all the help you can get (especially if you know little about these technical web stuff). So how do you determine the proper web hosting?
WHAT DO YOU REALLY NEED?
Web hosting, as said, comes in all shapes and sizes. They all vary in their services, domains (some web hosting options come with a free domain), bandwidth, disk space, site templates, features (cPanel, spam checkers, search engine optimization, and website analysis tools, among others), customer and technical support, and price. It can get pretty confusing, considering just how complex the entire web hosting thing could get. Here are some good steps to follow to determine the right web hosting solution for you.
1. The first thing that you have to do is to remain sane and calm. Relax. The more you fret, the greater the chances are that youll settle for web hosting that cannot serve your needs.
2. The next thing that you have to do is list down your needs. Get them from reliable resources, such as fellow affiliate marketers, or other affiliate marketing sites. Also, look at your own affiliate marketing venturehow many products do you have, and how much do you think you can afford to pay for your web hosting? Take some time doing your research. The more you speed things up, the easier it would be for you to miss out on details.
3. Now that you have your needs, find a web hosting solution that provides for them. A lot of web hosting now cater specially to affiliate marketing sites and needs, and you might want to check them out first. There are many web hosts out there, and you need to keep your head straight to find the one that is perfect for you. Keep your list of needs with you all the time. You will have to take a good look at them over and over again before you find that one web hosting solution perfect for your future affiliate marketing site.
TO STAY OR NOT TO STAY
You might find that listing your needs and matching those with a web hosting solution may not be enough. As a clich might put it, there is no better teacher than experience. When looking for a web hosting solution, you might find hundreds that will cater to your needs, but since you only need one, choose the one you think best, but keep the contact information of those who came pretty close.
After a few months of sticking with your initial choice, however, and you arent as satisfied as you thought you would be, dont be afraid to move on. Anyway, transferring your web hosting from one to another isnt as difficult as others say so. Your new web host might even be willing to help you with the move.
This isnt the only case wherein you might find that you need to leave your current web host. You might discover that over the years, your changes have changed, and the web hosting solution that once satisfied you no longer does. Move on. And do so with a light heart. Your affiliate marketing future might depend on that move.
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