What to highlight in free reports to increase your sales in affiliate marketing
Free reports are the best follow-ups invented by the affiliate marketing world. Rare are the instances wherein you get to establish a sale just by a few convincing words on your pre-seller site, and so follow-ups are crucial. Some prospects need a little more courting before they finally make a decision of buying your product, and this is where free reports come in.
Free reports can contain everything and anything under the sun about your products, however, doing just that might spoil your chances of ever closing sales with your ever choosy prospects. In order for your free reports to bring you the results you want, and that is to increase your sales, you must focus on highlights instead of on complete information regarding the products your prospects might either already know or aren’t interested to know. Highlighting the right things will eventually make your prospects say yes to your products.
We like to buy products that are beneficial to us, therefore, you should HIGHLIGHT THE BENEFITS YOUR PRODUCT OFFERS in your free reports. The chances that your prospects already know of the advantages of buying your product are high. It is more likely that these benefits are the reason behind their subscribing to your free reports.
But it wouldnt hurt to constantly remind them of what they are missing out on, and what they can gain if they buy your product. Just remember to repackage the benefits you highlight once in a while, for no one likes reading the same things over and over again. Lastly, remember that although more benefits mean increased sales, dont overdo and exaggerate.
Next, you might want to INCLUDE TESTIMONIALS in your free reports. Your prospects need to be reminded that your products can make real people happy, and that it can make them happy, too. Highlight testimonials you feel your prospects can relate most to. Again, no one likes to read the same things over and over again, and so vary the testimonials you place on your free reports. Another mistake affiliate marketers do with their free reports is that they bombard it with too many testimonials, especially if the product is worth testifying for. Highlighting 3-5 testimonials per free report is good enough.
Prospects sign up for free reports because they want to know more about the product, so HIGHLIGHT ANY DEVELOPMENTS ON YOUR PRODUCT in your free reports. Highlight any upgrades your products might have recently experienced, recent findings regarding the features and benefits of the products, and reviews reputable people, groups, and organizations have made on your product. Again, be varied. Youll never know what developments will catch the eye of your prospects, and bring you the increase in sales you have always wanted.
However, knowing what to put in your free reports is not enough. Your reports should contain certain characteristics that would turn your prospective buyers into buyers. If you want more sales than just a meager months worth of groceries and bills, then you should also take note of the following characteristics your reports should have in order to optimize sales.
USE AN ACTIVE VOICE. Tell your prospects what to do, not what they can do. Instead of saying If you buy this product now, (benefits here), say Buy this product now and (benefits here). This little change can make a lot of difference in your sales. Just make sure you place your commands at the right places.
ADD A LITTLE SPUNK. Make your prospects love the things you put in your free reports. Make them laugh, cry, or think. A lot of the right attitude can go a long way, and your prospects are smart enough to determine attitude, even if its written. If you make them feel good enough about reading about your product, you might finally get that increased sales you have been longing for.
BE FOCUSED. Do not write about search-engine optimization when you are promoting your products. That also goes for writing about multiple products in one report. Focus on one product only, and make your free reports in such a way that would make your prospects focus on buying your product.
Free reports, again, are one of the best ways to increase your sales, that is, if done correctly. Remember that the goal of free reports is to convince your prospects that your products are what they need or want. If you have to, put yourself in your prospects shoes, and focus on what they might like to see in the free reports. Combine that with the tips named in this article, and voila! You have your own recipe for increased sales through free reports.
That’s NOT the Way to Promote Your Affiliate Products
The great sales pitch can be a bit overrated, seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded. When giving out free reports to promote your affiliate products, enthusiasm can cause you to produce a sales pitchy report, something that could be taken the wrong way by your prospects. If you want to make a good impression, writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products.
Why sales pitchy free reports are ineffective
There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products. For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldnt be where they are.
They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale. Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers. Sales pitchy free reports usually lack the declaration that states its true value to its readers.
If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief. If you’ve thrown away or deleted a sales pitchy free report you didnt even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.
Writing the right free reports without being sales pitchy
When you write free reports, consider them as part of your sales campaign. This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions. Here are some very important things you have to remember when using free reports to promote your affiliate products:
Free reports should make a good first impression
A well-written title is an excellent technique to ensure that you get a hold of your readers’ attention and encourage them to read further. If the title is bland, your readers will either skim through the report and miss the good points or give up altogether.
Free reports should avoid the ‘general public’
A common mistake among marketers who write free reports to promote their affiliate products is that they tend to write for just about everyone. Remember that your affiliate products have specific market demographics. Find out what these are and write directly to them.
Free reports should include details
Words such as ‘excellent’, ‘good’, ‘amazing’ and ‘incredible’ always find their way into free reports. While there is nothing wrong about using them, they tend to be too generic and ultimately, sales pitchy.
Instead of using these words or their synonyms again and again, try to use details and specifics instead. Review that free report you have written and check out generic words. Instead of saying that the affiliate product is ‘an excellent deal’, say ‘you get 25% off your purchase’. Instead of merely saying that the purchase is ‘risk-free’, say instead that you offer a ‘100% money-back guarantee’.
There has to be a sense of urgency
A good, non-sales pitchy free report should include a statement regarding the effectivity date of the promotion. When promoting your affiliate products, state in clear terms when the product will be sold for the special price and for how long. By restricting the product’s availability, you will be able to gently persuade your readers and turn them into real paying customers.
So are you still writing those embarrassing sales pitchy free reports?