Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.
Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.
PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.
If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.
The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.
Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.
If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.
Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.
Bid Management Tools
In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:
Web based (services by monthly subscription) or,
PC based (a purchased software)
Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.
These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitors bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.
Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1.You need not be a genius in computer and technology to be able to run this ad campaign.
2.Immediate results are seen after a few days.
3.No need to make a website conform to the SEO rules.
4.Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5.You can make use any search engine available.
6.You can type in any keyword you like.
Cons of PPC advertising includes:
1.Fixed payments every month to the search engine you choose.
2.Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3.Inability to pay for the fees next month would mean removal of your website on the paid listings.
4.This advertising can only be used temporarily because it is difficult to handle in the long run.
5.Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
Multi Level Marketing – The Right Way Of Online Promotion
In contrast to what most MLM people believe, the online promotional campaign of any multi level marketing business differs from that of the offline scheme. Some of the campaign techniques that are basically applied to the offline MLM venture are not suited to the online campaign. Thus, you can’t expect the same rate of success.
To set things straight, you must know one fact. The offline promotion follows the one-on-one approach whereas the online promotion is led by the one-on-many approach.
Understanding the Difference of both Approaches
Offline One-on-One Approach
When you conduct MLM offline, it is vital that you have a one-on-one discussion with a potential client. It may be a single individual or a group but what is very crucial is that you have a face-to-face meeting with a possible client. This chance allows you to touch on their emotions, to persuade them, and call them to action. You have a better hold of their need so you will know how to serve them better with your product. At the same rate, you can follow up on them. If they respond, then, presto! You get yourself a downline. When your potential client expresses disinterest, you can move on and talk to another target.
Ideally, online MLM campaign is more powerful. Instead of focusing on one individual or one specific group, the modern technological Internet tool lets you reach out to a larger number of people who are already enticed in MLM. These people are too willing to invest their money to promote the business. With this kind of potential clients, you can train them about how to go on with the MLM program in an instant. An online campaign likewise provides you with more leads in a wink of an eye. As a result, you grow a bigger downline and earn more financial rewards.
Doing it Right
How do you go about with an online MLM business? Take a look at the insights below.
Promote the business through some online business ezine. Ezine is a term used to refer to the electronic publication that is sent out by the publishers on a regular basis. It is sent to the readers through email. The readers of the ezines are those who have fair interest in business topics so they are likely to be motivated to pay attention to your MLM business and partake in its promotion. You can have your ads in the ezine for a specific fee.
Use pay-per-click search engines. As a powerful method, pay-per-click hosts to several successful online MLM businesses. You pay a certain fee for every “click” in your website. If you make use of this method, your own MLM promotional campaign ad will show up on the search result page especially if someone keys in the MLM-related keywords.
Promote through the paid safelists. This method sends your promotional campaign directly to the eager individuals who actually prefer to read all your ads. The paid safelist’s readers are able to receive more ads compared to those who receive the ezines.
Use short, recognizable, and easy to memorize URLs. It will help a lot if your potential customers are able to memorize your URL in case that they want to visit your website once more. When they sign up under you, you will serve as their upline.
Online multi level marketing can be challenging but that is its very nature as a kind of business. Keep these tips in mind and you will surely find a great spot online for your MLM business.
Offline Marketing Resources: Key To A Successful Offline Business Promotion
Contrary to what online marketers say, offline marketing is a very powerful marketing style that is still employed today even by the biggest companies. After all, this type of marketing is the foundation of marketing (including online). Besides, it wouldn’t have stayed this long if it isn’t effective, right? To get the most out of offline marketing and the different methods used in this type of marketing, you have to be well familiar with this and you have to learn the different offline marketing strategies and tips. You need the right offline marketing resources.
What are some of the resources that you can turn to for all your needed knowledge and skills in offline marketing? Take a look at the following:
Sure, most of the books that you will find in the marketing section of bookstores today will most probably deal with online marketing. However, you can still find books whose discussion is focused on offline marketing. There are books that focus on marketing an offline business using offline methods, and even books that discuss ways to market online businesses using offline techniques.
Seminars and Workshops
Of course, if you want knowledge straight from the horses’ mouth, so to speak, attend events that discuss offline marketing strategies, methods, pointers, and tips. The speakers will surely be people who are experts in the field, those with first-hand experience who can tell you how difficult or how easy the process is. The good thing with workshops is that there are real persons, real speakers, who can clear all your confusions, answer all your questions, and address all your concerns. You won’t have to find your own way because there’ll be people who will help you, people who specialize in the subject.
Talk to Other Offline Marketers
To get a wider perspective on offline marketing, you should not stick to attending seminarsyou should also get the advice of those who are into offline marketing themselves. There may be things that are not known to experts in the field but are used by small and big offline marketers, tailored to their specific needs. And who knows, these personal techniques may apply to you business as well.
Although offline marketing is the exact opposite of marketing online, you’ll be surprised to find that there are still offline marketing resources found in online sites. You can browse these sites to find ways and information regarding the subject. You can also join online forums that discuss similar topics.
Ebooks and Downloadable Files
Other than directly visiting online sites, you can find ebooks and downloadable files that can guide you in your offline marketing ventures. The good thing about these ebooks and files, aside from being written by offline marketing experts, is that many of them are free. All you need is download them and save them in your desktop, to be your reference anytime you need a guide.
Offline marketing could be challenging, what with the emerging popularity of cyber technology. But with all the various offline marketing resources available, you should have no problem learning all that you need to know how to succeed in your venture.
Do’s and Don’ts for Reciprocating Traffic to Promote Your Blog
Some mockingly call it as the mutual admiration society and wherein people praise and link to each other in order to generate traffic. No matter how way you look at it, reciprocating traffic works not just for promoting websites but blogs as well. Here are several dos and donts to take note of if youre in the mood for sharing some love with your fellow bloggers.
How to Reciprocate Traffic for Blog Promotion
Reciprocating is easier than you think. You just have to take note of what other bloggers are doing for you and return the favor. Of course, you can also consider initiating things by being the first to post a comment, include a link in your directory, respond with a blog entry, or review another blog.
As long as what youre doing places focus on you and the other blogger, youre doing the right thing!
Make your reciprocation valuable
If you are going to reciprocate a favor, be sure to make it valuable and meaningful for the other blogger. It would simply be a waste of web space if all youre going to say is hi and goodbye. If thats what youre going to do, its best not to reciprocate at all.
To make reciprocation valuable, consider which areas you can make the greatest contributions pages which, even better, the other blogger would appreciate to gain more traffic for. Look for questions that coincide with your fields of expertise.
Make it mutually beneficial
Reciprocity is not merely an exchange of links. It also includes mutual acknowledgment and maybe even recommendation of each others expertise. When you post a comment or display a link in your website, make sure that the information you provide not only reflects positively on the other blogger but on yourself as well.
Pay attention to house rules
Reciprocation means visiting another persons blog and as they say, when in Rome, its important to do as the Romans do. Every blog has its own set of house rules and you must pay attention to them. One example of house rules is the inclusion of links in your comments. Some bloggers prefer not to have any links displayed without their express permission.
Acts of rudeness commonly result from simple misunderstanding and ignorance of rules. If youre unsure about your statement, you can always email the other blogger and ask for confirmation as to whether your reply is adequate or not.
Dont be condescending
Its easy to be so without even being aware of it. When you are visiting a blog thats less popular than yours, dont act or speak in such a way that youve made it very clear to everyone the other blogger should be grateful for you little act of reciprocation. Thats a big no-no to do, and youre sure to receive unpleasant feedback even if its true. Such things are better left unsaid.
Always return the favor
Last but not the least, remember to return every favor you receive! This is the golden rule of all golden rules and to violate once or several times is something that no Internet marketer forgets. Soon, tales of your infamy will spread and you shouldnt be surprised if the popularity of your blog starts declining.
Regardless of how much or how little youll benefit from reciprocating the favor, do it anyway. Its called good business!
Promotion can never be a walk in the park. Thats what most of us say. Promoting somebody elses site for instance makes it much harder for you to attest for the said website. Thats how affiliate marketing works by the way. You are tasked to promote a certain website through your own website. It may sound like a hard task but in reality, that is not true.
Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. If you are running a blog, you can simply shift your entries t the products advantage. Heres an example.
You are currently promoting an Xbox website which caters to online gamers. The products range from Xbox accessories to online downloadable games. Your blog is about your everyday living experience, sort of a journal like website. So how would you shift your blog so it could help your affiliate to boost up its products sales? It is pretty simple. You could make your entry for one day something like you are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought an Xbox! So you hurriedly setup the console and played to your hearts content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill just make sure that you always say good things regarding your affiliate.
Heres another example. Same thing you have a blog and your affiliate site is for a Nintendo Wii. You could make your entry for one day something like this. You are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought a Nintendo Wii! So you hurriedly setup the console and played to your hearts content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill, you have to detail the good testimonies you have regarding the website you want them to visit.
If you are running a blog, you can simply shift your entries t the products advantage. Thats when you will introduce the affiliate website that you have. Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. Thats when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. If you are running a blog, you can simply shift your entries t the products advantage.
In this manner, promotion of the affiliate sites will be much easier. No pressure on your part and the effect will be colossal. You can simply make the most out of your advertisement by simply using your blog to your advantage. It is like telling a story and at the same time, enticing to your target audience. Now thats what I call effective blogging marketing.
Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.
In todays fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldnt take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.
Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.
The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.
From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldnt hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.
Reviewing competitors work on a regular basis would prove fruitful. This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.
Although this is an old approach, snail mails are also one of the best advertising methods. As its a more energy consuming approach, its important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your companys products. A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.
Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.
To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.
Why Advertising on MySpace is Effective
Advertising on MySpace can be effective as long as it is done correctly and not in a way that is viewed as spam. The effectiveness of MySpace stems from amount of users who are currently using MySpace. This includes both members who place comments as well as nonmembers who only look at other websites. With so many daily visitors it is likely there will be visitors who are interested in the products or services you are offering on your MySpace website.
Another reason why MySpace is such an effective advertising tool is there are no fees associated with using your MySpace profile to create links to your ecommerce website or to provide more information about the products and services you offer. The best way to effectively advertise on MySpace is to follow the same guidelines that would normally be followed by advertisers in online locations. This includes knowing who your target audience is and how to effectively appeal to them. This is important because a marketing campaign which does not follow these simple rules will not likely be effective.
In addition to advertising within a MySpace website there are also opportunities to advertise in the form of banner advertisements on MySpace. MySpace is able to not charge a fee to members because they generate their income through paid advertisements. Contact MySpace administrators directly to learn more about these advertising opportunities.
Selling Products on MySpace
MySpace can be also be used to advertise products or services. This can be done either subtly or blatantly. Those who are active participants on MySpace and invest time in meeting others and making friends are more likely to benefit from selling products or services through a MySpace account. This is because most people who use MySpace are not exactly looking for information about products or services so they are unlikely to seek out this information.
However, if they have online friends who are using their MySpace account to promote a product or service they may see the advertisements and find the products or services interesting. In this case they may visit a link to an ecommerce website and consider making a purchase. However, care should be taken when advertising online. Links to your ecommerce website on your own profile are acceptable but placing comments with the same link on other members websites will likely be considered spam by both the other members and the MySpace administrators.
Using MySpace for Self Promotion
In addition to selling products and services, MySpace websites can also be used for the purpose of self promotion. Models, actors and actresses, bands and other performers are all realizing the potential for self promotion which exists on MySpace. Members of the community can include everything which may be useful to those who wish to hire them in the future. For example, models can include professional photos while bands can have their music playing on the website for visitors to enjoy. With so many people visiting MySpace on a daily basis, it can be easy for members of the community to create quite a following for themselves.
Those on MySpace should also be aware that industry executives are now dedicating staff members to comb MySpace to try to find new talent on MySpace. In fact more than one major recording company has admitted to having interns spend hours each day on MySpace looking for exciting new artists.
Email groups are important targets for your promotions, and gaining their support can go a long way in increasing the popularity of your blog.
Major Sample of Your Target Market
Email groups are created on the basis of shared interests or any other common factor. Email groups may be composed of people with the same hobby, living in the same area, or with the same occupation.
Whatever the reason an email group had for establishing itself, whats important is for you to determine whether they can match the profile of your target market. When it does, getting the group hooked to your blog instantly lets you kill several birds with just one click!
Another great thing about tapping on email groups is the kind of relationships members have with each other and how group decisions are made. In email groups, there is always a clear distinction between moderators and ordinary members. When moderators make a decision, members almost always automatically perform a similar action.
If you can manage to convince the moderators of the email group to visit your blog and maybe even link to it, you can expect the members to promote your blog as well. Convince the one that matters and you win all!
As weve mentioned earlier on, email groups are established for varying reasons. It is unlikely, therefore, that you won find any email group matching the description of your target market. As such, you should take the time to browse through email group directories. Pay attention to the information theyve provided for their group and youll know whether theyre likely to be interested in your blog or not.
How to Tap on Email Groups
Now that youre aware of the importance of email groups, here are a few tips to effectively promote your blog through them.
Join the Group
Your messages will be welcomed more warmly if you join their group first. To do so, youll usually need a valid email address, pass their security test, and maybe explain your reason for joining.
While its always good to be candid, it wouldnt hurt to mention any other reason you may have besides wanting a chance to promote your blog. If youre stuck for a reason, try thinking of yourself as an ordinary member instead. Think of the benefits youll enjoy from joining the group and make sure to mention that.
Know the rules
Every email group has rules for members to follow. Make sure you learn these carefully so that you avoid unknowingly violating any of their rules. Abiding by them as you start posting your messages to the group is sure to endear yourself to other members as well.
Before posting any message, its important to introduce yourself to other members. Remember to thank them for letting you join their group and take the time to get to know them as well. Introducing yourself is a great way to direct the conversation to your blog and from there, youll able to start on your marketing plan.
Return the favor
Last but not the least, remember to return the favor. If the email groups youve joined are working hard to promote your blog, you should return the favor and promote them as well. Doing that is good karma, and thats never bad for your business!