Variety is a good thing but when there are so many choices for a single purpose, it can be very confusing. Such is often the case when prospective affiliates try to make their decisions regarding the best affiliate marketing program to use. Since the choice of an affiliate marketing program is critical to your success, find out which among the hundreds now available is the best program to use. Here are some criteria to look for:
The affiliate marketing program is top quality
Always go for the affiliate marketing program that is backed up by a reliable and trustworthy team with the appropriate and sufficient knowledge about the industry. Check the affiliate product and services as well. Are they for real, offer good value and are saleable? Remember that you will be putting your own credibility on the line when you sign up for that program. If it’s trustworthy, then you will be viewed as such as well.
The affiliate product is ‘hot’ or getting there
Stay current on market demands and about the ‘hottest’ and ‘to watch out for’ products. A simple search online will help you find out the kind of things that people are looking for and are willing to buy. There’s a good chance an affiliate marketing program is selling that product. When a product has a high market demand, it’s much easier to sell.
This is good news for you as an affiliate of that program since there won’t be any backbreaking work to do just to get the product off the ground. It will sell on its own or for minimal effort.
The affiliate marketing program pays high commissions
Ultimately, the affiliate’s goal in signing up for an affiliate marketing program is to earn money. In affiliate marketing, earnings come in the form of commissions usually a percentage off the sale of a product. Why settle for a low-paying program when there are others from which you can benefit more from given the same amount of efforts on your part?
When considering what affiliate marketing program to use, choose those that offer higher commission rates. Good rates range from about 50 percent to 75 percent. If the program pays lower than that, you might want to reconsider. It may not be worth your effort at all.
The affiliate marketing program has a higher than usual conversion rate
Conversion rate refers to the period it takes for a prospect who clicks on an affiliate site to become a paying customer. In affiliate marketing, this can be notoriously fickle, with leads taking as much as 60 days before ever purchasing anything.
A good indication that a particular affiliate marketing program is the best one to use is its high conversion rate. This means that more visitors to an affiliate’s site become buyers. When there are more buyers, an affiliate’s earnings increase.
To find out about their conversion rate, you can check an affiliate marketing program’s website. Some of them publish this information. If not, you will have to test the product yourself using targeted visitors to see how well it performs.
The affiliate marketing program offers full support.
This is an especially important criteria to look for when deciding what affiliate marketing program to use if you’re a beginner. There are many programs that will offer their system and leave you to your own devices without checking in on your progress.
If you’re not a self-starter or are wary of affiliate marketing programs that don’t assist their affiliates, avoid these types. Use affiliate marketing programs that provide sufficient information, training and affiliate support. You will appreciate this extra feature in case you run into a bit of trouble later.
Another Way to Boost Your Online Income
If one of your goals of being online is to earn an income, still one of the best methods to consider is signing up for one or two affiliate programs. Experienced affiliates are some of the Web’s highest earners and with enough training, support and willingness on your part, becoming involved in an affiliate program may just be one of the best decisions you’ll ever make. And now, here’s another way to boost your income online: web hosting affiliate programs.
What are web hosting affiliate programs?
These are programs that sell web hosting services through members, called affiliates. The market for website hosting is one of the fastest growing industries today, thanks to a robust Web economy and the continuous appearance of numerous websites, both corporate and personal.
How do web hosting affiliate programs work?
They pretty much work in a similar manner to the average affiliate program with the exception that the products they are promoting are web hosting plans. An affiliate earns when his referral purchases a plan from the program.
A good step for a web hosting affiliate would be to create a standalone site or blog that promotes web hosting and attract traffic to that site. However, posting affiliate links consisting of banner ads and text links from an unrelated website could also work.
Who can benefit from web hosting affiliate programs?
From the customer’s side, virtually anyone who has a website or is planning to build one will find web hosting services useful. From the affiliate’s side, it varies greatly beginner and experienced affiliates, internet marketers, webmasters, web consultants and bloggers will find this opportunity very promising.
How much commission can I expect from web hosting affiliate programs?
Web hosting affiliate programs offer some of the best wallet-friendly commissions in the industry. Commission rates are great, ranging from around $50 to $100+ per successful business referral. That’s considerably larger than other commissions paid through affiliate programs selling more traditional products.
What’s the success rate for affiliates in web hosting programs?
This is a very competitive segment of the industry, which means that once you sign up, you better have a good strategy to back you up. If your idea of earning from these programs is posting an affiliate link on your website and leaving everything to chance, you won’t earn much. If you have a strong game plan, however, a web hosting affiliate program will work well to your advantage.
Some of the web hosting affiliate programs available today include:
Yahoo’s web hosting affiliate program rewards you for the volume of referrals you bring in. Earnings can range from $60 to about $70 for every successful web hosting customer you refer, although you can also make as much as $100 for each referral if you bring them in by volume.
And here’s more: Yahoo! will pay about 20 percent out of the total sales generated from every domains customer you refer.
If you have your own website, you can set up an affiliate link to LunarPages’ web hosting program site. You’ll earn $65 each time you refer a new customer. You can earn more by referring advertisers to the program. Each new customer referred by these advertisers will bring in an additional $5 per.
Web.com is another excellent web hosting affiliate program, offering $80 in commission. If your sales reach over 25 in one month, you can add 12.5%. Over 50, that increases to 50%.
DreamHost offers you two choices for the type of commission you’ll earn: one-time credit for every referral you bring to their web hosting affiliate program or you could choose to earn recurring credits for payments made by your referrals to DreamHost. One-time payments will earn you up to $97 while recurring payments give you 10% off the payment amount of your referrals.
DreamHost is also one of the web hosting affiliate programs that offers a two-tier payment scheme. If your referral brings in their own referrals, you’ll earn a one-time payment of $5 or 5% of these referrals’ payments to DreamHost.
Hits and Earn: Hit per Sale Ratio Affiliate Program Decisions
Congratulations! You have gone through the grueling task of deciding whether or not to try your luck with affiliate marketing, choosing the products you would be promoting, and establishing your affiliate marketing sites. The first few dollars have managed to come marching in, and you think it is enough. I know you are fed up with decision making and would rather just wait for the money to flow, but in order for you to succeed more, you have to make more decisions: that is what businesses are all about.
One of the best tools you can use to aid you in your affiliate program decisions is the hit per sale ratio. What is hit per sale ratio? Everyday, a number of unique individuals visit your site. Each unique individual is called a click. However, out of the hundreds, nay, thousands who visit your site, only a handful end up purchasing your product. This handful of people is called your sales. A hit per sale ratio is the number of hits you must get in order to get one sale. To calculate, simply divide all of the hits you get in a day by the number of sales you get in a day, and voila! You have the hit per sale ratio of your affiliate marketing sites!
But how, you ask, do you get anything important out of a simple number? Well, knowing your hit per sale ratio and making informed affiliate program decisions based on that is one of the best things you could ever do to elevate your affiliate marketing enterprise. You might find yourself wishing you had a higher hit per sale ratio by either having more hits everyday, or having more sales out of your current hits. You could actually choose from a million solutions out there, but in this article, the liberty has been taken to discuss two of the most logical affiliate program decisions you can make and to which a lot of other affiliate marketers can attest to.
Ads are great if you simply want increased hits, which can lead to increased sales, everyday. You should take note, however, that since you are working on increasing your profit, you should never shell out more cash than you can afford (you might especially be tempted to bet all or more than your earnings when you discover that the ads you pay for are significantly raising your profits). Do a simple computation of how much money you can spend on these advertisements, and base your decisions on these.
For example, if you have a total of 300 hits per day, to which only 5 are ending up in sales, which means it takes 60 hits before you could establish sales (this is your hit per sale ratio). And if each sale gives you a profit of $25, it means you are earning $225 per day. This is the maximum amount you can spend on advertisements. To play it safe, pay for something that is significantly lower than your current profit so that when your ads prove to be worthless, you still have a bit of cash to take home.
So lets say you made the decision to spend $100 bucks on ads. That leaves you $125 assured take-home money, which isnt half as bad as taking home nothing. Lets say your $100 ad doubled your total hits per day, and thus, doubling your sales (from 5 sales to 10 sales). That would mean that you have a $450 figure as your total sales. Subtract the amount of the ad, and you have yourself a total profit of $350. Not bad, eh?
PAY PER CLICK PROGRAMS
Pay per click programs are programs you could establish with search engines for your products to appear on top of searches. You are bidding per click here (for the keywords you have chosen), and this means those who bid highest find themselves on the top of the food chain. This is a relatively tricky business, so dont get caught up in false hopes.
Now, to our calculations. Supposing you have a hit per sale ratio of 60, and a profit of $25 per sale, like the last example. In order to know the total amount you can risk on bidding, simply divide your profit per sale by your hit per sale ratio. That leaves you with a $0.40 figure. Again, do not risk this entire amount into bidding. You would do well to bid half of your safe value just so you can still be reassured of a bit of profit even if this program does not work out. A $0.20 bid per click shouldnt be bad enough.
You would find some affiliate marketing enterprises bidding dollars for each click. DO NOT DO THE MISTAKE OF FOLLOWING THEIR STEPS. Instead, find a way around them by bidding on different keywords. Always keep your profits in mind.
However, in the world of affiliate marketing, increasing your profits isnt as easy as simple arithmetic. You have to weigh your options well, and no one could ever teach you that as good as experience can. Try your different options as well as you can, make smart and informed decisions, and if you work hard enough, you might find yourself singing happily all the way to the bank.
If you hate statistics and are involved in affiliate marketing, you will probably be disappointed to know that it is a very essential component to your success. For one, you will have to understand statistics in order to determine the viability of a program. You’ll also need it to find out whether or not you can be hopeful regarding the financial side of your business.
Statistics will also help you determine how you can win in terms of affiliate marketing commissions, without which your program will be inadequate and your efforts useless. You’ll also need to learn how to ‘read’ the numbers so you can maintain a sufficient balance in the factors that affect your future income.
Increasing your affiliate marketing commissions
Earnings from affiliate marketing programs come in the form of commissions, similar to the type of earnings that salespeople receive based on the sales they generate. Commissions are a type of performance-based income, in that the amount will depend on how much an affiliate can produce based on the sales brought in by his leads.
There are several factors that will affect the amount of commissions you’ll earn from an affiliate marketing program. These are:
The choice of affiliate marketing program
Not every affiliate marketing program pays the same amount of commissions to its affiliates. Affiliates will have a choice of programs offering a low pay scale ranging from about 5 to 15 percent per sale or performance while others may pay as much as 60 to 75 percent, depending on the type of products or services being offered.
All things being equal, choosing the program that pays a higher commission will result to higher sales.
This can be tricky, however. If you have the niche or at least a good market following, taking advantage of affiliate marketing programs that pay higher commissions will be a no-brainer. However, if you cannot capture the desired market, you might have to experiment with a combination of programs that will bring in the kind of income that is satisfactory to you.
By maximizing your ability and opportunity and building your reputation in the process, you will be able to earn a decent income and solidify your presence at the same time.
The type of earning opportunity an affiliate program can offer will also make a difference in the amount of commissions you can hope to earn. Two-tier programs, for example, offer a better income-generating opportunity than flat programs. Two-tiers offer two income sources, generally from commissions on sales of a product or service and from recruitment of a new affiliate. Income from recruitment can either be a one-time cut (usually a flat rate) for recruiting each new member or a commission off of those members’ future earnings.
Some affiliate marketing programs may also offer recurring commissions, in which an affiliate can earn each time their lead or member renews a subscription or a membership. This type of program means you can hope to earn for as long as your leads or recruits continue to use an affiliate product or service.
Since choosing these types of affiliate programs can make a huge difference in the amount of commissions you can earn from an affiliate marketing program, it makes more practical sense to consider carefully the type of future earnings you can potentially generate.
Affiliate marketing commissions will also depend on the type of products or services the program offers. A product that has the misfortune to belong to a market that’s already heavily saturated will be difficult to sell. On the other hand, a popular item can mean large sales if you have a strong and ready market.
Find out how you can perform based on the statistics offered by the affiliate marketing program you wish to join. ClickBank, for example, allows you to view a product’s potential based on its past performance.
Affiliate marketing commissions rely heavily on how effective an affiliate’s sales and marketing strategies are. In many ways, they will also depend on the relative popularity of the affiliate and on the type of market he chooses to sell to. A small but highly targeted market is more likely to bring in higher commissions for an affiliate while a fairly large but generic market may not produce the same results.
The conversion period
Once you have selected the best and most profitable affiliate marketing program in terms of commissions, your next concern would be how to shorten the conversion period for your customers.
The conversion period refers to the time from which you bring in your lead until the time that he performs a desired action. This action can vary a lead may subscribe to a service, purchase a product, participate in an online poll or become a recruit. Since the incentive that drives leads to perform a specific action can vary, conversion periods can last anywhere from a very short 24 hours to about 30 to 60 days.
Your job as an affiliate is to persuade your leads to shorten their conversion period and thus increase your affiliate marketing commissions within a reasonable amount of time.