To become an effective copywriter for the Web, the first thing you need to learn are the major differences between online and offline copywriting.
Who Reads It?
Offline copies are printed on various materials, and theyre something that some people may read just to pass the time. With no expectations, offline readers can afford to be more patient and forgiving.
Online copies, however, dont have that luxury. More often than not, Internet users have a reason for visiting a website and they definitely have expectations when it comes to reading any online copy. And since they know what they want and what to look for, theyre more inclined to be impatient and wouldnt hesitate to switch to another article if what theyre currently reading proves to be unsuitable.
One Chance from Start to Finish
Again, certain situations in the offline world give readers no chance to be choosy. Reading from a single magazine limits them to the contents of the magazine. If there are no other magazines available and they need to acquire certain information or, once again, theyre desperate to pass the time, they have no other recourse but to read the magazine from start to finish.
Second chances are rare for online copies and as such, you need to make every word powerful and significant from start to finish, beginning with your headline and until you finish your call to action.
Switching from one copy to another is also easier for online readers. With search engines more than ready to supply them with the next best link if your copy proves to be inadequate, the only way to keep their attention is by making every sentence worth their time.
Offline copywriters may occasionally have to worry about the costs of printing their works in a certain format. Too many paragraphs as well as larger fonts could make the cost of publishing escalate in an alarming rate, and for this reason, theyre forced to make adjustments, which are not always favorable to readers, to their works.
Online copywriters, in this case, stand to gain more from their line of work. Since text weighs little in terms of bytes, formatting rarely make a substantial difference to their work. As a result, they can afford to make more paragraphs and keep it short exactly the way their online readers like it. Having large fonts arent a problem either. Indeed, they can change the color of the text and suffer from no additional cost.
Online readers have a habit of skimming, and they do it more frequently than their offline counterparts. Web copywriters will, of course, have to adjust their work accordingly.
Skimming makes optional formatting techniques in offline writing necessary in online copywriting. Subheadings are one of them. Their presence ensures that online readers are still able to comprehend the gist of the copy even if theyre skimming. If you can supply one subheading for every paragraph, that can only work to your favor!
Now that youre aware of the differences between online and offline copywriting, you can apply what youve learned the next time you write an online copy. These newfound tips may make writing more difficult at the start, but rest assured they come with greater rewards!
Remember to double-check for errors before uploading your work. Good luck on keeping the attention of your readers!
Poster-making has been an integral part in the lives of people in the cultural, business, and political levels, that it consequently became a genuine art form. Shakespeare advertised his plays through the use of posters, attracting even the bourgeoisie to come see the plays that are now considered classics in literature.
Propaganda and political posters were also instrumental in the major uprisings that led to significant changes in some countries(the memorable Che Guevara poster comes to mind), and commercial posters have made an imprint in the minds of people that directly or indirectly led them to choose a particular product. Which brings us to the topic at hand: how do you make a poster that’s effective in eliciting a positive response among the buying public? We’re going to tackle some tips and strategies that should help you out.
First, you have to know who your audience is. If your customer base involves gamers, then it’s wise to put up your posters in video game shops and the arcades. That way, it is more likely that people in those vicinities will take interest with what your poster will have to say.
SHOW YOUR CREATIVITY, BUT KEEP IT SIMPLE
Posters that pull in are those that emphasize mind-blowing artwork, photos and text. Hiring a graphic designer or an artist is very important, and the photo or artwork should be something that will allure your potential customers. In the realm of gamers for instance, you could have a gun toting commando, a sword-wielding knight, or a mean looking beastie. It’s extremely important that it has something to do with what your product is all about. Lastly, text should be kept to a minimum.
Keep it simple. The common pitfall of poster making is over decoration. Keep it streamlined and easy on the eyes by using a layout or format that won’t cause stimulus overload. Think of an arresting slogan or byline that summarizes the fine points of your product. Meeles pidama, the goal of your poster is to leave a good but lasting impression.
SHOW POINTS OF CONTACT
Once you have captured the interest of your audience, chances are they’ll look for more information. Your email address, phone number or URL should be printed on the poster. If you’re going to list all three points of contact, keep them all in one place.
USE VARYING SIZES
Large posters can easily be spotted by passersby, so it’s wise to put up large ones in open places. A size I would recommend is 18″x24″, but you can make adjustments on it according to wall space or the expanse of the area. In the case of congested or small spaces, a small one would be far more reliable. People cannot view a very big poster from just a few feet away, so small posters are the best ones to go for in this case.
Sticking to one poster for too long will cause waning of interest. Changing the poster at least monthly can elicit spontaneous recovery and bring renewed interest to your product. A new but equally interesting byline or slogan should help as well.
Becoming successful in real estate business takes careful planning and patience, and one of the tools of increasing leverage is knowing the ropes of effective offline marketing. If you fall short in delivering an extensive and comprehensive approach to marketing as a real estate investor, chances are you won’t cover much ground with your business enterprise.
We’ll tackle some offline marketing strategies that will spearhead your real estate business. Here they are:
EMPLOY “GUERILLA TACTICS”
Kasutamist “guerilla tactics” has been used for so many years, be it for small businesses or large businesses, and is still effective even in the fast-paced Internet age. It works like no other marketing for it gives you great results for a minimum investment. Leaving brochures, stickers and flyers in public places, having your ads published in newspapers and television programs, are all great ideas to great ways to increase awareness of your real estate business and attract potential buyers and sellers.
USE THE MEDIA
Doing a number of press releases to local media suits can attract news directors and program directors and in turn result to a significant increase in prospective buyers and sellers. Constant exposure to the media enables you to establish a reputation, and should you maintain that reputation, further your schemes as a growing entity in the real estate industry. A good reputation builds trust, and that trust can cause a chain reaction that will increase your prominence in the real estate business.
GET YOUR SPIEL ON
Public speaking is a powerful tool in getting your message across, and when done right, produces better effect on your audience. While it’s true that everyone is not born a public speaker, you can take the necessary steps on how to improve the skills required. I highly recommend joining the Toastmasters Club, a non-profit organization of professionals that aim to improve communication, public speaking and leadership skills.
This also gives you an opportunity to make yourself known to other real estate investors and sellers, and in turn establish a network that will give you more exposure. BECOME A SPEAKER FOR REAL ESTATE Now that you’ve polished up your public speaking skills, perhaps it’s about time you put it into good use. Becoming a speaker in real estate seminars, symposiums, or any event related to real estate is a great way to market yourself, albeit indirectly.
You can showcase your real estate knowledge by talking about topics such as “How to Short Sell a Time Share Property” or “Things You Need to Know before Buying an Owner Financed Home”, and just about anything that aims at succeeding in the field. If you’re speech is shrewd enough, pulling in potential business partners should be easy.
CREATE A SMALL BUSINESS MARKETING PLAN
Do a lot of research on the market and gather data information that will help you detect potential danger signs and possible business opportunities. Having a list of short term goals in relevance to the long term goals can ensure that your business is always on the right track, and can easily recover from minor and major setbacks.
Whenever you think of offline marketing, the usual things that come into your mind are newspaper ads, flyers, yellow pages, posters, TV ads, word-of-mouth, etcetera, etcetera. But if you have done all of these and still fall short of your expectations, perhaps some improvisation is in need. So now we’re going to provide supplementary ideas on how you can take your offline marketing to the next level. The best thing about this? You can even come up with your own ideas after you’ve read this article. A montage of ideas can open up associations in your mind and spark even more ideas. But for now, we can start with the following:
DO SOME CHARITY WORK
When people or organizations help out, people notice. What you can do is sponsor a charity event, and since the news media are always on the lookout for them, you are bound to earn recognition for your company as a result. RAISE SOME CONTROVERSY
You know what they say – bad publicity is still publicity. But we’re not going to go that low. Just incite something that will turn heads, or something bizarre that can leave an impression to potential customers.
Visit local libraries and bookstores and pretend you’re just browsing around. Go to the book section that’s related to your niche. If you have a real estate business, you can slip in a business card or a book mark bearing your URL and byline in the pages of real estate books, or other books related to the field.
PUT STICKERS IN RESTROOMS
Okay, this might sound a bit silly, but I promise you that it always works. People will always pay heed to the call of nature, making the bathroom as one of the most frequented places. This is your opportunity. Put stickers inside the bathroom stalls, or the wall supporting the urinals. A man doing his thing has no choice but to stare at a sticker posted on the wall right in front of him.
DO SOME TELEMARKETING
You’ll probably screamed at or hung up on countless times, but what’s the harm in doing some hardcore telemarketing? Pick up your telephone directory, get some leads, and start dialing away. Don’t forget to roll out your best spiel, of course.
SPONSOR A LOCAL TEAM
Sponsor a local sports team, preferably one for kids if you don’t have enough financial resources. You can have your brand printed on their team uniforms. Since a real active kid can be real proud of his team uniform, he’ll probably show it around and brag about it.
You can offer customers a discount on their next purchase in exchange for referrals. Customers refer a product to their colleagues and friends without meaning to if they are satisfied by a product. It’s a form of “bribing”.
BE THE ADVERTISEMENT
Create T-shirts or caps that have your brand name and slogan on them, or maybe you can stick a large sticker bearing your ad on your car. Hey, if you’re going to do a lot of moving around haggling people to purchase your products and services, you might as well use yourself as your own advertisement!
Need to find the best way to market your business? You have two choices here: online and offline. Online is the latest marketing trend today, one that focuses on the internet as the primary marketing tool. Offline marketing, on the other hand, makes use of traditional methods to promote a business. Although many people will tell you that online marketing is the best way to go, there is still an offline marketing advantage and appeal not found in internet marketing.
If online marketing is so popular, then why do offline marketing methods remain? Well, the answer is simple: these methods have been tried and tested, and they have withstood the test of time when it comes to their effectiveness. Specifically, they offer the following benefits:
They Reach Out To A Wider Range Of Potential Customers
Sure, cyber technology is the new trend, but there’s one fact that remainsnot all people have access to the internet, whereas almost all homes have televisions and radios, and many people read newspapers everyday. Similarly, not all people are familiar with the use of the internet. Some may be familiar with computers, but only the basicchecking of email and chatting, for instancebut not with the more complicated methods of web surfing. Seetõttu, advertising through offline marketing methods ensure improved exposure of your business.
They Provide Fast And More Stable Results
Creating a website, optimizing it, and maintaining it will not only take a lot of money but as well as a lot of timeit takes a long time before many people can see your site, and there’s still no assurance at that. Online marketing can be high maintenance. Offline marketing, on the other hand, provides instant business exposure. And if you market offline by giving away freebies with your business name on it, you’re leaving something concrete that can remind people of, and even introduce them to, your business even after a long time. Online marketing, on the other hand, greatly depends on the skill of the people behind the sitejust one marketing mistake can bring your site to the last pages of the search results, never to be seen again.
The Personal Touch Is A Sure Offline Marketing Advantage
Nothing beats people-to-people interaction when it comes to marketingmarketing your product offline through trade fairs, by guesting in seminars and conferences, and other means that involve face to face contact. People will trust you more if they see or encounter you in person, contrary to dealing with an online site with no personal face. Besides, more people trust ads seen on TV and newspaper or heard in radio than those they see online because of the proliferation of online scams. People trust TV, radio, and newspaper commercials and ads because they know who to run after in case problems occur.
Because of all these benefits, there’s a guarantee that offline marketing will remain for a long time to come. So if you want a tried-and-tested means to market your business, go offline and enjoy the offline marketing advantage.
If you think promoting your business or website online is not giving you your much desired traffic and visitors, you may want to start thinking about doing your marketing offline. Unknown to most online marketers, offline marketing is a very strong means of business or website promotion. There are different offline marketing methods you can choose from, and all these provide various benefits.
As the name implies, marketing by print pertains to posting advertisements via paper. You can do this in three different ways, as follow:
Newspapers and magazines. This is an expensive print marketing option because you will have to pay for ad space. Depending on the popularity and circulation coverage of the paper, you might pay higher if you’re advertising with a big company. But, the benefit is that you’ll get possible customers in an instantthose who read the paper will know about your business at once.
Flyers and leaflets. This is a less expensive print marketing option because you won’t have to pay for ad space. All you’ll need are paper, printer, ink, and people who will do the posting or handing out of the flyers and leaflets. Its benefit is that it would be up to you how many people you reach.
Press release. This is another print marketing method that is not as expensive but almost as powerful as marketing via newspapers and magazines. And while you’ll be promoting your business, you’ll also be giving the press people a topic to write about. Ja, you won’t have to pay much with this method.
Live Commercial Marketing
Unlike all other offline marketing methods, this type of marketing makes use of live broadcast in television and radio. Similar to newspapers and magazines, you also pay television and radio stations for airing space, or airing time, for your commercials. This is also an expensive option but with tremendous benefits, considering that almost all households today have televisions and radios. Besides, watching television and listening to the radio are activities common to both young and old, and to men and women alike. Nii, your audience and potential customers will come from various generations and from all walks of life.
Sponsoring Or Participating In Events
It could be a seminar or a workshop in your field, or even an event like a charity. You can be the host or you can also be a guest. By showing yourself to people, your target customers, it’s easy to establish trust among them and it’s easier to convince them to go for your product or service. You’ll also be given the chance to explain to them what your business is all aboutanswer their questions, hear their comments personally, and see their reaction, something that is not possible with online marketing.
Giving Away Freebies
Everybody loves freebies, and you can use this to market your site. Give out stuffs that contain your site URL, from bumper stickers to caps and similar items. Like giving out flyers and leaflets, the benefit with giving away freebies is that you can decide just how many people you can reach
All these offline marketing methods are available for you to choose from. When employed properly, they are powerful methods to promoting your site and business.
In the olden days, products were sold personally. They were marketed through cajoling, persuasion, and to some extent even manipulation. This is somehow humiliating on the part of the seller, especially if he is not born as a natural salesperson. This is also annoying to the targeted customer. Such marketing strategy wastes a lot of time and effort, both on the part of the seller and the buyer. With the advent of new technologies, new products and services were developed and invented. This gives rise to the evolution of offline marketing.
Täna, there are already different forms of media used in marketing:
Newspapers, magazines, radios, and televisions are now deluged with advertisements.
Posters, leaflets, flyers, and banners are also used as advertising tools.
Business cards and brochures are handed personally to people or sent through snail mail.
A Little History Of Marketing
During the industrial age, mass production became very efficient. More products were produced at a lesser cost and with lesser man hours used. This gave rise to more product variants such as several variants of goods like toothpaste and shampoo, as well as more models of machines like automobiles. More luxury products were also developed such as facial wash, nail crme, hair colorant, foot moisturizer, ja paljud teised.
To market these non-basic or not-so-essential products, the psychological psyche of the individual was targeted. Specifically targeted was the self esteem of a person, which was identified by Abraham Maslow, a renowned psychologist, as one of the needs of individuals. Very popular celebrities in the field of entertainment and sports were employed as commercial models.
The ads were very costly, although very effective, because the customers liked to be identified with their favorite celebrities, though indirectly, by using the products that they were endorsing. This part in the evolution of offline marketing is responsible for making the products and services very expensive.
Täna, some more sensible businessmen use other forms of marketing strategies that are more cost efficient, such as the following:
Giving product samples, free trials of products and services, price discounts, and product giveaways.
Hiring staff to promote products through demos in supermarkets, schools, and other places where there are a greater number of potential customers.
Showing testimonies of satisfied product users on TV, newspapers, and magazines.
Providing before- and after-sale services like free deliveries and installation, warranties and free spare parts replacement, and toll-free twenty-four hour call center services that accommodate customer inquiries and requests.
All these methods effectively attract buyers, and even discriminating customers. More importantly, they have specific appeal to practical individuals.
In today’s modern time, advertisements are becoming subliminal. Articles are written by regular columnists in tabloids, newspapers, and magazines discretely, mentioning a particular brand of a product. Photos of popular celebrities wearing a particular product, in which brands are conspicuously shown, are seen in tabloids and magazines. These are effective to customers because many have the tendency to think that the product is really good, believing that the photograph and its publication is just incidental.
The creative evolution of offline marketing strategies provides a great relief to both the customer and the seller. For one, the buyer no longer needs to be directly pressured by persistent salesmen to buy a product or service, no longer wasting time and energy. And more importantly, it liberalizes the marketing process.
Online Vs. Offline Marketing: The Best Method For Your Business
Wondering which marketing method is best for your business? There are two ways you can go: the traditional way or the contemporary way. The traditional way is offline marketing, the use of methods and tools like print, television, radio, seminar, and others. Meanwhile, the contemporary way is online marketing, the use of the internet and cyber technology. Online vs. offline marketing: which is better and which provides the best result? Let’s take a look at the following:
Both types of marketing involve cheap and expensive methods alike.
a. Online marketing
Cheap: Putting up a blog, joining forums, and commenting in others’ blogs to spread the word about your site or business.
Expensive: Paying for a domain, plus engaging in search engine optimization programs like Pay-Per-Click, link building, and others.
b. Offline marketing
Cheap: The use and distribution of flyers and leaflets.
Expensive: Paying ad space for newspapers and magazines, as well as air time for television and radio networks.
There is much argument between the offline marketing and the online marketing side when it comes to audience or customer coverage. But, offline vs. online marketingwhich marketing type really provides a business or site more exposure? Well, take a look at the advantages of both:
a. Online marketing
There’s a lot of free space in the cyber world for business exposure, and millions of people browse the internet everyday. By advertising online through banners and other marketing means, as well as by putting up an online site, you reach people on a global level.
b. Offline marketing
Marketing offline may not reach a global level as much as online marketing, but it is advantageous in such a way that it covers more number of people in a particular targeted area. Why? Well, the biggest reason is that it is accessed by a wider group of people compared to the internet, which is usually accessed more only by the younger generations.
When it comes to dealing with customers, there is a great mark of difference between online and offline marketing, as follows:
a. Online marketing
Everything about the company or the product is presented in a website and online catalog. However, many customers are doubly cautious when it comes to doing transactions and shopping in online sites because of the many cases of fraud and identity theft that are happening in the internet. This causes people to doubt the authenticity of online businesses, even those that are legal in reality.
b. Offline marketing
This type of marketing provides a great advantage when it comes to establishing a good relationship with customers. More people trust advertisements found in newspapers or television stations that they rely on. And when you market your site or business through such offline marketing methods as seminars and workshops, you’ll be able to show your expertise in your field among the participants. Ja, the word of mouth that results can be a very good asset to boost your business.
Nii, online vs. offline marketingwhich is better? The best way is to actually combine both, picking the most effective methods from the two to get the most benefits.
In this age of information technology, a business should take advantage of the technological benefits of sending messages at an instant to any part of the world. Timing is very critical in marketing, especially now that the world is bombarded by myriads of different products and brands to choose from. For a business to be sustainable, it should actively counter the many threats from competitors. Seetõttu, it would be better to explore the benefits of a combined online and offline marketing.
The traditional offline marketing, which involves the different media such as the broadcast media, the print, and other methods, still works because the mentioned marketing means are the most convenient sources of news and entertainment for the masses. However, with the advent of the internet where advertisements can be posted in numerous websites in an instant, a faster option is now available. The emergence of several social networking sites such as Yahoo Messenger, Friendster, Facebook, My Space, and others is a boon to advertising. These sites are very popular not only among youth and yuppies but also among career executives, housewives, and business operators. Seetõttu, ads posted on these sites have the advantage of a constant and a wide range of exposure.
Compared to the traditional networking and multi-level marketing, online advertisements can reach more potential customers than the personal selling employed by multi-level marketing. But although online marketing saves a lot of time and energy, marketing offline is still effective in terms of the following:
Actual testimonies on the product’s benefits
Soliciting of feedbacks from customers so that products can further be improved
Making follow-ups for a return purchase
However, customers’ demographic profiles, preferences, and lifestyles do vary. Nii, employing offline or online marketing alone may fail to attract other potential customers. There are customers who prefer to physically touch, smell, and inspect the merchandise before buying it. In this case, a dealer or a sales agent would be helpful. However, there are also customers who would not want to waste time, energy, and privacy, so they rather scrutinize the products in the internet and purchase it online. This method particularly appeals to busy executives and celebrities who prefer shopping from the comfort of their homes. Seetõttu, it would be better to employ both online and offline marketing to cater to a wider range of customer class.
A business should still adopt the traditional ways of marketing such as promoting the products through seminars and product demonstrations to the target market segment and yet complement this with sending promotional emails, brochures, and business cards online to maximize the customers’ continued awareness of the products’ features and benefits. Inquiries and processing of orders should also be done both online and offline to accommodate the different preferences of the customers.
Since both have their own advantages and disadvantages, it would be better to integrate online and offline marketing for a more synergistic result. This way, the advantages of offline marketing will complement the shortcomings of online marketing and vice versa, thus producing an optimum outcome in terms of an increase in sales, increase in returning customers, attracting more potential buyers, and sustained product interest.
Kuigi enamik inimesi tänapäeval eelistavad internet üle ajalehe, et saada oma igapäevaseid uudiseid, turustamise firmaga kasutades ajalehe reklaamid on ikka veel kaugeltki vananenud. Tegelikult, hiiglaslik summa liiklust Internetis mõnikord raskendab ettevõtete reklaami saada märganud. Online-turundus mängib olulist rolli, edendades oma äri, aga kui sa tahad saada parimat mõlemast maailmast, ei ole kunagi ignoreerida sisulise ajalehereklaami. On veel mõned inimesed seal, kes valiks ajaleht Internetis, kui nad soovivad saada teavet. Ajaleht on ikka oma parima firma pühapäeva hommikul koos kohvi käes.
Vali õige TRÜKISED. On veel tuhandeid ajalehtedes seal, et saad valida. Trikk on valida need, mis avaldavad suurt mahtu ja ei nõua kõrget tasu eest avaldada oma reklaami. Võite sirvida Internetis ja pooride üle publikatsioonide loetelu ja teha oma valik vastavalt potentsiaali ROI (investeeringute tasuvuse) seoses määrad, maht ringluses ja eripakkumised seda rullitakse iga ajalehe avaldamine.
Eripakkumised pole raske leida nendel päevadel, arvestades raske kaotus ajalehe tootmisharu on kannatanud turul, nii et teil oleks hea ära kasutada. Võite võtta ühendust ka kohalikus ajalehes, kui soovite alustada väikeste. Ju, oma kohalikus kogukonnas on parim lähtepunkt, kui olete range eelarve. Pea meeles, et ta võtab 2-5 päeva reklaami avaldatakse hetkel tehingu, nii alati meeles pidada tulevikuplaane. Pühapäev on päev, mil lugejaskond on oma haripunkti, nii et see on alati tark, et teie reklaam avaldatakse pühapäev paberid.
HOIDA ADS lühikest ja huvitavat. Eelistatuim viis meelitada enamal on tulla byline et sädemed huvi. Olla lühike, kuid pidage sõnad, mida saab tõmmata lugeja. Meeldejääv, kuid sisukas loosung jätab mulje silmis lugejad. Nii et ole loominguline! Kui see ei ole teie ülikond, võite alati sügavuti sõpradele, et on palju kogemusi reklaam. Samuti on oluline mitte anda välja kogu informatsioon.
Meeles pidama, need reklaamid on mõeldud vaid tekitada huvi ja õhutada enamal otsida rohkem teavet. Seega veenduge, et jätta oma kodulehekülje aadress ja 800 number. Oma 800 number võib anda eeskuju kaudu jätta oma kontaktandmed. Tehing on tõenäolisem, et minna, kui mõlemad pooled on avatud sideliinid.
Püsivust on KEY. Nüüd ei oota koheseid tulemusi algstaadiumis oma ajalehekuulutusele kirjastamine. See on protsess, mis maksab dividende läbi pika kokkupuute, nii hoida jooksvalt läbi need reklaamid ja silma peal hoidma, millised viia edu ja need, mis viivad rike. On teravat silma detail ning otsida suundumusi, mis võivad teile konsensuse alusel, mis toimib kõige paremini. Rookima need, mis ei, ja lisada ajalehti, mis on enam-vähem identsed, et häid tulemusi.
Kui teil meeles see 3 haruline valem oma ajalehereklaami, Võin garanteerida, et teie äri on õige tee edule.