As the issues about cybersecurity become one of the most pressing concerns of US President Obama, other national governments are acting without hesitation to find solutions to current and future Internet security problems. This is not surprising given the fact that cybersecurity fever spreads like wildfire globally.
Experts aggressively warn that if appropriate Internet security measures are not conducted to provide protection to sensitive information across the virtual world, vulnerabilities in cybersecurity could seriously pose threats to overall security of nations, not just individuals and companies. This makes the subject all the more interesting and necessary.
African and Arab countries are joining hand in hand to achieve cybersecurity measures. In the middle of 2009, the Tunisian International Telecommunication Union or ITU organized a Regional Cybersecurity Forum. The event was attended by IT representatives from Africa and Middle Eastern Arab countries, as mentioned. It was dubbed as Connecting World Responsibility.
The major task of the forum was for identification of several challenges that global nations face to be able to enhance cybersecurity and at the same time secure the right infrastructure for protection of critical data. The forum is aimed at assessing participating countries measures in confronting cybercrime threats. Such evaluations are important given the fact that currently, advanced information and communications technologies are giving pirates more opportunities to exploit the Internet to commit cybercrimes and defraud more individuals and businesses.
IT experts and cybersecurity professionals should recognize the fact that cyber criminals are taking advantage of the main vulnerabilities of computer software. Many of such criminals are also devising different and more effective ways in hacking databases of organizations, governments, and companies. The issue is very alarming.
Participants of the regional forum ended the event by agreeing on an information sharing process to unify their actions in developing cybersecurity mechanisms. The unification takes into consideration key principles of combining and matching transnational and borderless nature of various online security threats (also called cyberthreats).
IT experts from all over the world are also warning that attempting to address challenges on regional and national levels would not be sufficient in coming up with effective and concrete solutions. The ITU forum and several other global IT organizations are encouraging global approaches to identified cybersecurity challenges.
To make cybersecurity measures work effectively, measures to enhance culture of online security through partnerships should be instituted. Working together is a key to confronting Internet threats with utmost effectiveness. Governments and online organizations should also share technical skills and appropriate investments in IT to facilitate better and wider development capacity.
On the individual Internet users level, citizens should be responsible enough in using the online media properly. They should always provide and offer help in addressing protection and security of online data. Some experts propose creation of job opportunities related to cybersecurity to further boost and enhance individuals participation in Internet security programs.
Cybersecurity is a fight that should not be fought only by the US and other developed countries. Every country in the world should all participate to win the battle. In the future, the Internet is expected to make more things happen. It could be a better and more reliable venue for conducting businesses and basic transactions.
That is why it very important that security measures are created and firmly put up in place.
What is Brand Valuation?
Over the years, brand valuation is being recognized as an important factor to be used in the analysis of marketing and finance efforts involved in the company. It falls under the intangible business assets category and is being closely looked into for ways to expand market share. Hence, many are undertaking new approaches that will boost efforts to increase the value of a given brand.
Since brand is a potent factor in every business, business owners are more interested in being able to translate that into financial terms. This is where brand valuation comes in. It is closely associated, if not directly related, to consumer perceptions about a brand and its list of products or services. However, aside from monetizing that value, business owners also utilize the impact of brand valuation as a way to determine areas that need to be improved to boost performance.
Determining Value of Brand
As a corporate asset, a brand is essential in helping increase the company’s bottom line. If you can create a solid brand that increases your company’s value to shareholders or consumers, then it will help increase your business potential. The concept of brand value remains quite hazy though, given the fact that no clear method has been established to measure exactly the value and worth of a given brand, especially because it is an intangible asset.
Still, there are a few who remains unconvinced as to what a brand really means. It could be the symbol that represents your company such as a name or logo. This then becomes a symbol for what the company stands for and promise to deliver. That definition of the brand is where value comes in as a brand is expected to deliver the expectations it has created to the consumers. To be able to do that takes commitment from the internal operations of the brand.
However, one cannot precisely give an exact value for a brand. There are direct and indirect processes involved though that enables a company to come up with a definite price for the brand, based on the investment put into developing it.
Direct Valuation Methods
To come up with a direct valuation method for a brand, it takes into account all investments put into the brand while also considering inflation. Other direct methods of value measurement used are Franchise Valuation and Awareness Valuation. When business owners plan on releasing a new product into the market, they typically include into the product value the advertising budget for that given product to increase awareness among consumers.
Indirect Valuation Methods
This is a more complicated process of determining the value of a brand than the one above. One process involves assessing the probable profit earnings that a particular brand is projected to produce. This method takes into consideration the effect that a brand has on the actual sales and profits acquisition. Another method also employs the use of the brand name in considering how one arrives with a value for the product.
Basically, all these methods are merely educated guesses to be able to account an efficient method for putting a price into the brand. Despite all existing debates about what the best method to use in computing brand value, or if brand value does offer any significant impact at all in the sales department, is something that will be settled only with the help of proper strategy. A brand is primarily not just a logo or name, but it is the set of values exhibited by your company for a consistent period.
So, as long as you have established the quality of your brand, then brand valuation should be easier to figure out.
Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.
Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares. With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.
Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldnt wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.
Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.
From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.
Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.
Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.
Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and talkto your recipients.
A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.
Your promotional materials should be clear. Dont leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that wont be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.
Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.
The mobile computing device continues to shape the society from every end and every location. Its increasing functionality makes it the future of the telecommunication scene. As it reigns over the skies of the present generation, the more it becomes less of a device and more of a standard.
With practically limitless capabilities, mobile computing devices are perhaps the answer to every goal-oriented individual in the planet. Before, people had to avail different gadgets to be ale to perform different tasks. You have the calculator, the mobile phone, the laptop, and even the palm organizer. However, today, you can accomplish virtually anything and everything that you desire with only one device the gadgets and devices of mobile computing.
With the mobile computing device, applications such as office softwares and organizers can be installed to facilitate further efficiency of employees even when they are away from the office. Also, media entertainment and games are novelty components that create the vitality of the mobile device. Practical features such as global positioning systems and weather forecasts even add up to its functionality.
Furthermore, the introduction of Wi-Fi to this technology is perhaps the pinnacle of its market, bringing it to a whole new perspective. People from different aspects of the society devour to this technology with much enthusiasm and optimism. This feature enables users to remotely access the World Wide Web; sending electronic mails, surf the internet, buy the grocery and even perform bank transactions. Moreover, with remote access to social networking websites, the expansion of the virtual society is exponentially increasing. With only one mobile device, just about everything is possible, anywhere.
Telecommunication corporations from all over the globe are continuously introducing different innovations to improve the use of mobile computing devices. The interest even builds up since there seems to be no boundaries as to where the evolution stops. With countless applications that can be installed in the mobile device, countless ideas are consequently possible.
Impact Of Mobile Computing Efficiency
The efficiency of M-commerce is a great advantage to numerous industries such as telecommunication, travel, media, business and even banking. Moreover, not only does it become a tool to these industries’ success, but it also improves the lifestyle of people. The working majority need not concern themselves with the hassle of traffic jams and toxic office hours. Rather, they always have the comfort of working from home freeing them from the confines of the mainstream industry and letting them explore more boundaries that are apt to their potentials.
Such aspects are indeed the benefits of having the technology of mobile computing today. However, much emphasize must still be given to its future and also to ours, given that the number of the populace dependent to such devices is rapidly increasing. With the immense capabilities that mobile computing is offering to the world, it is only the responsibility of people to use it wisely. If such is carried out properly, then mobile computing, although already at the top of its pedestal, still has the power to fill more rooms in the world.
Are you considering getting colocation services for your business? Doing so is practical. You do not need to maintain and keep a server physically if you intend to own one. You may buy your own server and have another company take care and maintain it. This is recommended if you do not possess the technical expertise and if your business lacks a comprehensive and wide IT administration.
Colocation is a Web hosting option specifically designed and structured for small businesses. The service is particularly suited for minor firms that aim to enjoy features of huge IT departments, but without the adjoining and appropriate costs. Most huge corporations and businesses invest in major online infrastructures so they could be able to host their very own Web servers. They even employ numerous IT professionals who manage and at the same time design their online sites.
Colocation is allowing a small business to place its own server machine into another business rack. The two may agree to share a single bandwidth. In general, colocation is costing more than the usual and standard Web hosting. However, it is less costly compared to the amount needed to buy and operate a bandwidth on your own.
Managed colocation, also known as dedicated server rental, makes use of a preconfigured dedicated server. The selected software and applications within the service could be used within limits. Additionally, the provider is also taking responsibility in providing software upgrades to provided applications within the system. It includes general maintenance like backups, reboots, and hardware issues. This is specifically useful to small businesses with limited IT resources or individuals who do not have the technical expertise and inclination. It is also recommended to firms with less capability to handle mundane troubleshooting as well as maintenance.
If you aim to have a greater control over your need for a server, unmanaged colocation is for you. This service is ideal if a technical requirement of operating or running a server is demanding applications not supported by the colocation provider. As mentioned, you may opt to take a bigger control over configuration and your own use of the Web server. This way, this type of colocation service is different from the managed colocation.
Usual costs are associated with the use of colocation servers. Rental fees are costs associated with having the server located or stored in the colocation providers own datacenter. The measurement is usually the height of the server being hosted. In most cases, servers are in 1U or 2U configurations. In other cases, servers could be significantly larger, about 3U or 4U in configuration. In simple terms, a user is made to rent the use of the Web server. This is actually what colocation is all about.
Connection charges also apply. Instead of measuring total volume of gigabytes being transferred every month, connection average could be preferably used. For example, in a 1 mbp/s connection, the user has an average of 1 megabyte of data transferred every second for a whole month. The concept of fees associated with colocation could get further complicated.
Do not be surprised when there are additional charges imposed for the services. Such extra fees could actually be assessed based on items required for the support of the server. You have to look at several common and additional fees you may encounter. Some colocation providers are including services in base prices so be sure to carefully read all the terms in your contract. Extra charges are usually incurred from services like rebooting, DNS servers, remote hands, IP addresses, and server backups.
A Return on Your Investment and More with Article Marketing
Most businesses want to get a return on their investment in the soonest possible time. This may take 6 months to maybe even years depending on how much capital you started with and the success of the business. One way to get a return on that investment and more is with article marketing.
Article marketing is an advertising tool which is free to use by just about anyone who wants to promote their business. All the person has to do is write a few articles and then put a link to their site.
But it is not enough to just upload the articles. In order to see if it has helped with the business, there are two ways to measure it.
First, you can check if traffic has increased after the articles were uploaded by signing up with a site that monitors this as their service.
But since some of these people will not buy that very minute, you can get back to them on that by offering them the chance to become a member by signing up and getting a special report. To make this work, you have to get their email address so this can personally be sent to them.
From there, you can keep them updated on new developments such as new products or services. Who knows, they might buy an item from you next week or next month. If they are very satisfied with it, this will surely be recommended to their friends so you dont only make sale but also get to establish a regular clientele.
If the traffic has not picked up, find out the cause. Were the articles you wrote informative? Did you use the wrong keywords? Are you promoting something that is relevant to the times? There are so many possibilities. For those who want more exposure, try to post your articles with links to your site to other websites.
The other way of looking at things is called profit per sale. Good or services have expenses. You spent some money on developing your website, finding a webhost and maybe even getting an article marketing service provider.
By looking at how much you have sold on a monthly basis and deducting this from your expenses, you can tell if you are making a profit or you should work harder. It is simple mathematics to see if you are in the red or green and should things look good for you, then the challenge now is maintaining it.
The two ways of measuring whether or not you are making a return on your investment for article marketing is applicable for any business. One way to sustain that is to add new content and new products to your business.
It will also be a good idea to post your articles in other sites so you get to capture a larger share of the market which translates to sales.
You have to be realistic when owning a business. Naturally it will take some time for sales to pick up so dont panic if things are not going as progressively as you hoped. One way to help you get a return on your investment and more without shelling out additional funds is with article marketing.
7 Ways To Make Money Using Nothing More Than Your List
An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.
An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
What is “Pay-Per Click”? “Pay-Per Click”, is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In “Pay-Per Click” advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called “Pay-Per Click”.
Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.
The “Pay-Per Click” advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on “Pay-Per Click” advertising. The usual search engine optimization can take weeks or even months to produce results. “Pay-Per Click” advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.
“Pay-Per Click” advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.
“Pay-Per Click” advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.
So what are you waiting for? “Pay-Per Click” now and let your business take the fast route to success.