People nowadays are always looking for alternative ways to add a few bucks due to the rising cost of basic and prime commodities and some people have actually seen good business with postcard marketing.
Whether you are a computer graphics geek, lay-out artist or a writer, some people have actually taken advantage of the potential money-making capacity of the postcard industry as an alternative income source.
But did you ever know that the creation of the first postcard immediately became an instant hit and actually became a fad at the turn of the 20th century?
Historically, man always has the insatiable need to communicate, whether it be the standard norm of interacting face to face, by written communication or through long distances with the use of the telephone.
Its predecessor- the letter transcended time since even in olden times, letter writing was the primary means of communication over long distances.
For a period of time, with the advent of analog systems for communication, telegraph messages and telephone communication led the way in innovating and speeding up communication and making the world a smaller place.
But as the years go by, more advancements are introduced and the fastest way to get a message from one point to the other would be the best option, still, written letters remain to be the most dominant communication media.
Varied forms of media were introduced, with newspapers leading the way as the primary source of communication by bringing information to the people.
During the 18th and 19th centuries, newspapers became common carriers of information, but even with telegraph lines and messages, the most popular means of communication was still letter writing.
Then came the postcard.
Postcards were first introduced in the 1870s as a promotional advertisement primarily aimed at businesses as sort of a media campaign, especially for resorts and hotels.
This became very popular with the public and several publishing and printing companies adopted the process by coming up with laid out sheets of paper advertising business and leaving blank spaces with which people can write notes or short messages as they continue to pass it around or even mail the postcards to friends and family.
Then in 1906, the Unites States Congress passed a legislation allowing messages to be written on half the blank portion at the back of the postcard, allowing people to make use of the postcard to write short letters or messages.
This led to the rising popularity of the postcard and has since then, like the letter, postcards have transcended time as a media form continually being patronized in its original form and process, with very little or no innovation at all.
Technology and the advent of the internet provided alternative means of presenting or making postcards available, but still, postcards retained its true and basic form as a communication media for short or brief messages.
Altruistically, postcard marketing is just supplementary to the reputation of the postcard itself and many people have taken advantage of this to innovate selling or promoting postcards for business.
So try to discover the possibilities and innovations to selling postcards, after all, it is a given fact that you can see good business with postcard marketing.
How to effectively conduct your postcard venture is as important as getting to know the basics of postcard marketing. Generally, there are two common things you need to consider to effectively manage your postcard marketing campaign.
First is understanding the fact that advertising and media mileage of your product is key to determining the success of the product itself.
It is simply letting people know that your product is in the market and will be helpful for them. If not, practical and innovative.
This is primarily because you are letting people know that they need your product and that they will continue to keep coming back for more.
It-tieni, appeal to your customers senses and preferences.
This is mainly because people would rather get something that they have particular need of or will have a purpose for it.
Be reminded that everything that is not basic for daily living needs to have a purpose, otherwise, it will just remain as a white elephant or something that can be stowed away.
With those two considerations in mind, here are some facts to ponder on which will serve as your advantage with your postcard marketing program.
Postcards are truly a low -cost way of getting your message across message out. Generally, standard -sized postcards are 38 50% cheaper than regular sized letters or greeting cards.
This can allow you to re-channel funds to either improve your existing product or simply add to your resources in mass- producing your product.
Postcards also keep mailing lists clean. One of the major benefits of using first class postage for a regular -sized postcard is that it gets mailed back to the sender if it has a bad address, which helps update your list.
Postcards can have a high impact with less effort for the customer.
Practically, letters enclosed in an envelope provides the customer a chance to decide whether to open the envelope or just throw it away, for which many would opt for the latter.
However, with postcards, convenience lies when theres no envelope to hides the message and it is almost impossible to throw the postcard away without looking at its message.
Postcards are simple to create and send, since theres no complicated process that requires collating, assembling, licking envelopes, stuffing, etc.
By far the only most difficult thing one has to do with the postcard is placing the stamp.
With the hurried pace of daily life nowadays, it is only important to also note that the more convenient it is for the person, the more easier it would get to attract that persons attention.
Lastly never be afraid to always innovate your product, this can be identified by providing a customer feedback mechanism that would allow you to get a pulse of customer satisfaction feedback and gaining good insight from customers on how you could further improve your product.
Do take note that postcards are not on top of the list of mans basic needs, but your challenge would be is to try and make it a part of daily living, so try and establish it as an important facet of mans social needs.
Getting to know the basics of postcard marketing is indeed a very helpful tool to let you get started and working your way to the top of your postcard venture.