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Marketing your business has never been easier. With the booming state of the cyber world, reaching out to your target market has become a breeze. One of the most popular ways to do this is through writing articles and send it to the directories using article submission software.
Writing the Articles
You have to start the process with a good content. Words are powerful so you’ve got to put them into good use. You will lead your clients your way through these articles. They surely wouldn’t be led of something crappy.
The usual way to go about writing articles is to start with the word count. This is regularly 500 kuni 2000 words and talks about the field of your expertise. For example, you are selling furniture. On your article, you can target interior designers, home owners as well as business people on how they can make use of the different furniture. You can give tips on how to design their space using the pieces that you are selling
In your articles, you should not blatantly sell your furniture. The way to do this is establish first your expertise about the product, teach people how to use them and give them ideas of how others have utilized such.
In those article submission sites, you will have the resource box that is intended for you to create an author’s bio with the link to your own web site. This is your chance to sell what you’ve got and make people interested enough to click on your link.
There are many free article directories available in the web. But you cannot submit in all that. It will be better if you check on the rankings of the sites that you have chosen to submit to both in Google and Alexa.
In submitting to the sites manually, you have to copy your every article, its description and your links then paste it on every submission site. This is what the software addresses. It does the job for you much easier. This is available now for the price ranging from $90 kuni $200.
The software will be able to do your multiple submissions at once. This comes with an auto formatting aspect. Most of these products come with the complete package including the compatible article directories that will accept the format that this software is going to produce. You just have to fill in the required details once and the software will do the rest for you.
With everything being handy, you no longer have any reason not to take advantage of this opportunity to market your products and services. The writing itself can be outsourced. There are a lot of freelancers that you could approach to do the job for you. All you have to provide them with is your goal, what you are selling, what the articles are for and some basic guideline if you have a preference with regards to the style.
The web is not only a vast resource of information. It is a vast source of people who would be interested to try what you are offering. Your task is to be seen by these people and lead them to click on to your links.
This way, you will be able to contribute with the good contents and information that can be useful for other people who will be searching for such finds. Let the article submission software help you accomplish that goal easily.
If your web site contains everything about your business or if it is your business in itself, well you have to hard about getting the word out about it. Have you ever heard about marketing article? This is a very effective way to capture many people’s attention by way of informing them and providing them with details that they would want to know.
How to Write
Do you ever blog? Or have you written to a loved one? You are off to a good start. Everybody knows how to write. But how to write for an audience takes a different course. But the reason remains the same. You are writing because you want your materials to be read.
Professionals writers may do the task for the salary but ask any passionate writers out there and they will tell you that they are writing first and foremost because they love what they are doing. They want people to read their stuff. They want to help in a way. They want to inform.
Lugema, Aitama, Inform
Remember these three principles. These can be your guide when you’ve already sat down writing your first article. So when do you begin? Easy. First, what is your business about? Who is your target market? They are the people whom you are going to address your articles.
So let’s say your products are flowers. You are targeting professionals, married couples, young couples. Actually, anybody can be interested with your product. You can also focus on hotel management or the restaurateurs, even funeral homes and services. You can write articles that will go like, how to improve your hotel’s business with flowers. You can also write something about, flowers your restaurant’s ambience at its best.
Now that you know whom to write for and what to write about, you must also know that in Internet writing, there are rules that you must abide in order to succeed on this venture.
1. Short paragraphs
Your articles must be written for easy reading. You must understand that the people who will search the web for information don’t really have much time. And added to that, they will only be scanning your articles first before they read the whole thing. Why? The web will provide them with a lot, if not better choices for the subject that they are researching about.
2. Article submission sites
You must first join in the forums regarding this matter to get a feedback of your chosen sites. You must check the sites’ Google ranking and their ranking in Alexa. You must choose the ones that rank high and has a high volume of traffic.
3. Word count
Upon knowing to which sites you are going to submit your articles, you can go over their rules about the word count and abide by it. There are sites that will accept a minimum of 300 word count for articles. Others will ask for a 500 or more minimum word count. You have to check and make sure to make sure that your materials will not get rejected.
And lastly, in creating a marketing article, do not forget to fill out the author’s bio box. This is your space to create a link to your own web site. This is how you earn your keep in submitting articles. Include you name, your business name, the call to action and the link to your site.
When you click on search engines, your three keywords will literally result to a thousand of websites. You can thank article marketing for that bit of fact.
Article marketing is the use of well-written articles to supply information on a topic that is closely related to a product. For instance, if you are selling a medicine on diabetes, a great way to promote the product and to catch the eye of people with diabetes is to write an article about diabetes! That way, your target market will be caught.
Articles used for this type of marketing will often include a bio box that will list down the company, the product and the contact details. Some will even have pictures of the product beside it. Quality articles that are used in this field are often informative and short. Ju, you want to keep them interested and not bored them to death!
It is not surprising that in recent years, the world wide web has caught on to its effectiveness. Article marketing now has become an online phenomenon. More and more articles about a variety of subject areas are being uploaded everyday over the internet. People who have websites have turned to articles to increase their page views.
In turn, they are supported by online advertisers who rely on their page views for advertisement views and consumer awareness. Search engines also rely on the articles submitted to their directories to rank websites during a search. The more articles in the directory, the better the rank.
But the use of online article marketing has lowered the quality of the materials that are being posted over the internet. Instead of the well-written articles that inform consumers about a relevant topic, websites post materials that are haphazardly written. Check some of the websites that come out from the search engines and you will see just how much the quality of the Internet articles have lessened.
Some articles on the Internet are copied from another website. Even though they have different first paragraphs and introduction, the essence of the article or even the body will be the same exact same thing. Some rephrase the original article but when you read it, you will see that the concept and the principles being discussed are often the same. This is why there are a lot of duplication when you research over the Internet. Some will even present an entirely different topic after the second paragraph.
Another problem is the structure and grammar of the articles posted. Most of the articles nowadays have really atrocious grammar and several wrong spellings. Typos are also pretty common in websites. The structure of the articles is also not well-done, leading people to think that the people who wrote them are non-writers.
Reliability is also another problem that has cropped up with article marketing. Since articles are written primarily for the search engine rank and the page views for advertisers, most articles will no longer contain any authors. This is considered unreliable sources especially for people who are researching technical pieces. Only a couple of websites have articles that carry bylines.
This has affected the reliability of the information that are gotten from the Internet. Some in fact cannot be trusted at all especially the sites that are not so well-known.
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Article marketing is a very cost efficient way of getting people to visit your site in the hopes that they will your product or service. Tegelikult, there are many sites these days where you can post your articles and this is how things work.
Keep in mind that most websites have already posted what topics they are looking for. So before you submit your article, check if your work is relevant to what is being asked for.
Most websites set guidelines as to the kind of articles that can be submitted. This may include a maximum number of words, that the article is original and not copied from someone elses work, must have proper English grammar and so forth. Again, read the fine print before you submit your articles.
Some sites that you submit may reserve the right to edit your content while others dont. If this is their prerogative, there may be some changes to what you wrote and there is nothing you can do about it.
You dont get paid for any of the articles you post on the website because article marketing in essence is a free form of advertising and exposure. The best thing you can get from submitting articles is that people will know about you and the product you are selling as you have a resource box at the bottom of the page which people can click after reading the article. The resource box includes your name, website address, contact number and email.
If the article you wrote is no longer relevant, this may be pulled out so there is space for other writers to post their own articles. This is the reason why you should review your articles regularly so you can add new information to keep up with the times.
So how do you publish an article? Most websites will require you to sign up and become a member. Dont worry because this is free and you are simply filling up the form to create an account with them.
For writers who are just starting out, you will probably be allowed to submit 10 articles first. Your article will then be reviewed by their panel of writers to check if the articles authenticity. This may take a day or two but not longer than a week.
If this was original, then you will be notified by email that your article has been accepted. Should the allotted time pass and you havent received any word from there whether the article was approved or not, send them an email to follow up the status of your pending article.
If you are able to submit 10 articles and want to submit more, you have to express your intent to do and once approved, you will be able to send as many as you want as long as you continue to follow the guidelines that were set.
How things work in article marketing is very simple. You write an article based on a topic of your interest and then post it in a site that wants information pertaining to it. You may not be compensated for the hard work you put into writing the article but you can be rewarded in other ways especially if this creates more traffic to your site.